I S S U E Nº 07
MAY 2016 - STATISTICS MARCH 2016
MOM
LOVE
LCB ºº
PUBLISHED IN MÉXICO
/// CONTENTS
CEO
GUSTAVO GONZÁLEZ COORDINATOR
TERE PRIETO DE GONZÁLEZ STAFF
LAURA LIZETH PRADO DIGITAL ART DIRECTOR
DAVID PRIETO
04 LEADING ARTICLE 06 12 WAYS TO GENERATE LEADS 14 STATISTICS
LEADING ARTICLE Nº 07
NINA SUTTON &
HABITS OF SUCCESSFUL ENTREPENEURS INGLÉS INDIVIDUAL
DO YOU EVER DREAM OF HAVING YOUR OWN BUSINESS? DON’T JUST DREAM IT… DO IT! BEING AN ENTREPRENEUR TAKES DISCIPLINE, HARD WORK AND THE RIGHT MINDSET. THE TRUTH IS THAT ANYONE CAN BE SUCCESSFUL IF THEY HAVE THE RIGHT TOOLS AND ATTITUDE. HERE ARE A FEW PRACTICES OF SUCCESSFUL BUSINESS OWNERS:
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Leading
NINA SUTTON
They have passion Being passionate about your business is vital to sticking to your goals. When you truly enjoy your field (whether it be beauty, food, fashion etc.) you will be more likely to spend the time to grow your business.
Article
07
Bilingüe
Sure we would all like to get rich quick, but that is not the end goal of most entrepreneurs; they focus on steadily creating a company that will not only be successful, but will open up opportunities for other people as well. In turn, they also find happiness in the success of other people, so as their company grows they know anyone involved will also do well.
They build a winning team Successful entrepreneurs know that they cannot do it all, so they surround themselves with people that specialize in different aspects of business. These entrepreneurs also know how to ask for help and advice from family, friends or experts in the field. As the saying goes…it takes a village!
THEY SELL, SELL, SELL! SUCCESSFUL ENTREPRENEURS KNOW THAT SELLING IS THE KEY TO GROWING THEIR BUSINESS. BY FOCUSING ON THE CUSTOMER AND WHAT THE CUSTOMER NEEDS, AN ENTREPRENEUR CAN KEEP THE BUSINESS HEALTHY. WHILE OTHER PARTS OF THE BUSINESS (OPERATIONS, FINANCE, EVEN MARKETING) ARE ALL VITAL TO AN ORGANIZATION, WITHOUT SALES A BUSINESS CANNOT AND WILL NOT FLOURISH.
  Leading Article
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09
They seek out new experiences Another habit of successful entrepreneurs is that they seek out new experiences. Even if they cannot board a plane to an exotic adventure, they still find the time to learn new skills (like dancing, cooking or music).
7 Habits of Successful Entrepeneurs
They volunteer to help at local charities or even find a new hiking trail in their area. Whatever it is, they understand that when they return to work, they will be recharged and refreshed with new inspiration to continue fueling the success of their business.
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By Linesh Jose
12 WAYS TO GENERATE LEADS FOR Your Consulting Business
Bilingüe
11
There are a large number of ways to generate consulting leads. Remember to pre-qualify your leads according to the parameters you want to work within. You don’t have to take on each and every person who comes along. Many will be very hard to work with or want guarantees you simply can’t make, and while it can be hard to decline business, particularly when starting out, in the long run you’ll be better served if you do.
Here are 12 great ways to generate leads for your consulting business:
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Blog
Ranking your own site Perhaps the best way to generate targeted leads is to have your consulting site come up at the top of Google’s search results when your keywords are searched for. If you’re consulting specifically for local businesses and your consulting business in Carlsbad, California, ranks in the top three in a search for “internet marketing Carlsbad,” you’ll be sitting pretty in the pole position.
Google+ communities and Facebook groups Each of these can yield large numbers of leads, but be careful to geo-target your services or you’ll get a lot of useless leads
Your site should have a blog where you regularly post useful content that genuinely helps people in some aspect of their business. When they see your expertise and how much great content you’re willing to give away for free, you’ll get some calls.
Targeted paid ads Running precisely targeted ads, especially on Facebook where you can really zero in on your demographics, makes a lot of sense. This can be a very cost-effective method of lead generation.
Video Making a promotional video(s) is a great way to help target your presence for consulting keyword terms. These videos will likely show up in Google’s search results and bring a good amount of direct traffic as well.
13
Bilingüe
Strategic partnerships Striking deals with other service providers can work wonders for both of you. Perhaps they offer something you don’t and vice versa. You can work out a deal whereby each of you benefits and effectively get more of the available market share..
Retargeting Investigate retargeting as a way to follow interested parties around the web in the hopes that they will succumb to your persistence. While some may think retargeting smacks of stalking, it has been proved that most people need to see your offers seven times before buying, and retargeting works very well—and it’s fairly inexpensive to boot!
Social media Using your social media channels as a way to market and engage with your audience, announce events, and highlight your services gives you yet another lead generation tool. Meetups and local events If there are local business groups in your area, make sure you get in front of them. Ask to speak at a local chamber of commerce meeting, and join any Meetups or similar groups trying to promote business in your area. These people are your audience, and you should be doing all you can to make yourself known to them
Email marketing Building and marketing to a targeted list will ensure that your business lasts for many years to come.
Referrals Don’t just solicit those you’ve worked with for referrals, but consider asking highly trafficked establishments in your area if they wouldn’t mind referring your services to anyone asking, and be sure to incentivize this.
Brochures, business cards, and fliers Don’t be afraid to go old school and distribute your printed materials. If you are strategic about where you leave these, you will find that there’s a reason they’ve worked for a long time
14
Statistics
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GERENTE DIVISIONAL CARLOS IRAPUATO 308 LEÓN PALMAS LÓPEZ LEÓN PUNTA SUR SALAMANCA SAN JUAN DEL RÍO
AGUSTIN GONZÁLEZ ANGEL AGUAYO
JUÁREZ PLUTARCO JUÁREZ CAMPOS ELÍSEOS
110
PACHUCA TULA
76
March
15
Bilingüe
GERENTE DISTRITAL 113 JUÁREZ PLUTARCO
ISAAC GONZÁLEZ
74 PACHUCA TULA
LOIDA SERRANO
68 TECAMAC ECATEPEC
LUIS VILLEGAS
16
Statistics
La Cotorra
GERENTE COMERCIAL DAVID PRIETO JESSICA SALGADO
LEÓN PALMAS SALAMANCA
119
SAN JUAN DEL RÍO TEQUISQUIAPAN
95
JUAN C. PACHUCA TULA GONZÁLEZ
73
March
17
Bilingüe
MEJOR SUPERVISOR 61 SALAMANCA
ELSA ROJAS
54 JUÁREZ PLUTARCO
DANIEL GUERRERO
40 SAN JUAN DEL RÍO
VALENTIN MARTÍNEZ
18
Statistics
La Cotorra
MEJOR OFICINA 1
JUÁREZ PLUTARCO
100
2
SAN JUAN DEL RÍO
95
3
PACHUCA
62
4
SALAMANCA
61
5
LEÓN PALMAS
58
March
19
Bilingüe
2016 NACIONAL 6
PUEBLA
52
7
IRAPUATO
49
8
MERIDA
48
9
LEÓN PUNTA SUR
45
CUERNAVACA
43
10
20
La Cotorra
Statistics
CUADRO DE HONOR 1
ULISES ZAMARRIPA
LEÓN
14
2
NAZARETH GONZÁLEZ JULIA SILVA
TOLUCA URAWA MONTERREY
12
3
DANIEL GUERRERO
JUÁREZ PLUTARCO
11
March
21
CLUB DE ORO
ALEJANDRO SÁNCHEZ
MERIDA
48
2
ELSA JIMÉNEZ
TECAMAC ECATEPEC OJO DE AGUA
47
3
JESSICA SALGADO
SAN JUAN DEL RÍO
42
4
ULISES ZAMARRIPA
LEÓN
41
5
JULIA SILVA
MONTERREY
36
6
GILBERTO MARTÍNEZ
NOGALES
33
7
OSCAR NAVA ADRIANA HERRERA DANIEL GUERRERO
SAN LUIS POTOSÍ ACAPULCO JUÁREZ PLUTARCO
31
8
RICARDO AGISS HECTOR REYNAUD ARTURO SOTO NAZARETH GONZÁLEZ
TEXCOCO LEÓN PALMAS SALAMANCA TOLUCA URAWA
30
1
22
Statistics
La Cotorra
INSCRIPCIONES 1.- JUÁREZ PLUTÁRCO, CHIH R E P R E S E N TA N T E
A
B
4 . - PA C H U C A , H G O C
AGUSTIN GONZALEZ (G.DIV)
T
A
2
2
12
A N G E L A G U AY O ( G E R E N T E D I V I S I O N A L )
27
JUAN CARLOS GONZALEZ
1
RAUL ESCAMILLA
2
ISAAC GONZÁLEZ (G. DIST) DANIEL GUERRERO (S)
1
2
FRANCISO RODARTE A D R I E L LY M A D R I D
1
OFICINA T O TA L O F I C I N A
2
2
R E P R E S E N TA N T E
D
A
B
C
D
T
A
1
6
8
28
8
11
31
2
4
21
4
4
8
O S C A R VA Z Q U E Z G A R C I A
3
3
8
3
4
9
O S C A R VA Z Q U E Z G A R C I A
3
3
8
1
1
2
T O TA L O F I C I N A
62
18
22
100
3
0
1
11
15
A
B
C
D
T
A
2
4
6
11
5.- IGUALA, GRO R E P R E S E N TA N T E J H O N ATA N R O S A S C A S T R O ( G . D I S T. )
2 . - L E Ó N PA L M A S , G T O R E P R E S E N TA N T E
A
B
C
D
T
A
CARLOS LÓPEZ (GERENTE DIVISIONAL)
GABRIELA ESPINOSA MORALES
1
2
3
8
VICENTE ESCORCIA
1
3
4
11
2
2
5
2
11
15
35
C
D
T
A
NAZARETH GONZÁLEZ
12
12
30
T O TA L O F I C I N A
12
12
32
D
T
A
2
5
30
2
3
6
FERNANDO MARTINEZ
D AV I D P R I E T O ( G . C O M )
T O TA L O F I C I N A
U L I S E S Z A M A R R I PA
1
13
14
18
U L I S E S Z A M A R R I PA
1
3
4
30
HECTOR REYNAUD
1
3
4
30
R E P R E S E N TA N T E
T O TA L O F I C I N A
2
16
18
58
H E R Y E S C A L O N A P. ( G . C O M . )
0
0
3.- SAN JUAN DEL RÍO, QRO R E P R E S E N TA N T E
B
6.- TOLUCA URAWA, EDO MEX A
B
7.- SALAMANCA, GTO C
R E P R E S E N TA N T E
D
T
A
LUIS FERNANDO RESENDIZ CABALLERO
6
6
13
CARLOS LÓPEZ (GERENTE DIVISIONAL)
JESSICA
D AV I D P R I E T O ( G . C O M . )
SALGADO HERNANDEZ
A
2
A
B
ELSA ROJAS (S)
2
1
1
C
4
4
42
M I R E YA O LV E R A R E S E N D I Z
4
4
8
ARTURO HERNANDEZ HERNANDEZ
2
2
14
ARTURO SOTO
J O S E VA L E N T I N M A RT I N E Z R A M I R E Z
1
1
17
CESAR BERMUDEZ
2
2
9
1
R U B I T S A AV E D A R A
1
1
15
7
11
61
C A R L O S E R N E S T O A L FA R O A L E M A N T O TA L O F I C I N A
17
17
95
T O TA L O F I C I N A
3
1
February
8.- JUÁREZ NUEVO, CHIH R E P R E S E N TA N T E
23
Bilingüe
A
1 4 . - C U E R N AVA C A , M O R B
C
D
T
A
R E P R E S E N TA N T E
A
ALONSO LÓPEZ (GERENTE DIVISIONAL)
ANDRÉS GONZÁLEZ (G. COM)
ISAAC GONZÁLEZ (G. DIST)
DANIEL GONZÁLEZ
1
B
C
D
1 3
T
A
1
17
4
5
2
16
G A B R I E L B A R AY C A R R I L L O
1
1
2
E S T E FA N Í A V E R G A R A L Ó P E Z
2
PA O L A A R I Z M E N D I
1
1
4
T O TA L O F I C I N A
3
1
0
4
8
43
BERENICE RODRIGUEZ
3
3
11
M A R C O AV I L A
3
3
3
CAROLINA CRUZ
1
1
1
R E P R E S E N TA N T E
A
B
C
D
T
A
T O TA L O F I C I N A
9
9
22 G I L B E R T O M A R T I N E Z ( G . D I S T. )
1
6
7
33
T O TA L O F I C I N A
1
6
7
33
D
T
A
9.- PUEBLA, PUE R E P R E S E N TA N T E
A
GUADALUPE RODRIGUEZ (G.COM.)
2
B
C
M A R I A A N T O N I E TA R A M I R E Z ( S U P. ) GUILLERMO LUNA CORTES (SUP)
T
A
2
4
23
3
3
19
1
7
FERNANDO PÉREZ (G. COM)
3
1
3
1 6 . - N U E V O L A R E D O , TA M
D
PEDRO ARIZPE T O TA L O F I C I N A
15.- NOGALES, SON
5
8
52
10.- MERIDA, YUC
R E P R E S E N TA N T E
B
C
M A G D A C U E VA S ( S U P )
3
4
7
24
T O TA L O F I C I N A
3
4
7
24
B
C
D
T
A
1
3
24
1 7 . - I R A P U AT O , G T O
R E P R E S E N TA N T E
A
D
T
A
L I C . A L E J A N D R O S Á N C H E Z ( G . D I S T. )
1
7
8
48
CARLOS LÓPEZ (GERENTE DIVISIONAL)
T O TA L O F I C I N A
1
7
8
48
D AV I D P R I E T O ( G . C O M )
B
C
R E P R E S E N TA N T E
A
D
T
A
J U L I A S I LV A S E G O V I A ( G . D I S T. )
1
7
8
26
T O TA L O F I C I N A
1
7
8
26
B
C
12.- TECÁMAC, EDO MEX A
B
C
D
T
A
ELSA JIMENEZ (SUP)
8
8
38
T O TA L O F I C I N A
8
8
38
13.- MONTERREY MITRAS, NL A
B
1 2
GUILLERMO ROSALES
2
T O TA L O F I C I N A
4
1
A
B
2 1
6
49
C
D
T
A
18.- ACAPULCO, GRO
ANDRES GONZÁLEZ (SUPERVISOR) ADRIANA HERRERA
4
1
1
6
31
T O TA L O F I C I N A
4
1
1
6
31
19.- SAN MARTIN TEXMELUCAN, PUEB R E P R E S E N TA N T E
C
A
JORGE ISLAS
R E P R E S E N TA N T E
J A V I E R V I L L E G A S ( G . D I S T. )
R E P R E S E N TA N T E
R E P R E S E N TA N T E
ELSA ROJAS (SUP)
11.- MONTERREY TECNOLOGICO, NL
R E P R E S E N TA N T E
A
A
MARIA VERGARA (G. COM)
D
T
A
J U L I A S I LV A ( G E R E N T E D I S T R I TA L )
4
4
14
ROBERTO RAMOS
JESÚS ESCAMILLA
4
4
10
JOSE LUIS ROMERO
T O TA L O F I C I N A
8
8
24
T O TA L O F I C I N A
B 2
C
D
T
A
2
4
11
1
1
2
1
3
1
1
2
3
6
24
24
20.- LA PIEDAD, MICH R E P R E S E N TA N T E
26.- TULA, HGO A
B
C
D
T
A
LUIS ALFREDO VÁZQUEZ (SUPERVISOR)
1
LUIS ALFREDO VÀZQUEZ T O TA L O F I C I N A
B
C
D
T
A
1
3
3
LOIDA CASTRO (G. DIST)
1
2
2
MARIANA MOLINA
2
3
7
1
1
1
O S C A R VA Z Q U E Z G A R C I A
1
1
5
T O TA L O F I C I N A
3
4
14
D
T
A
5
6
28
27.- MONTERREY GUADALUPE, NL
A
B
C
D
T
A
R E P R E S E N TA N T E
A
B
C
JULIA SEGOVIA (G. DIST)
CARLOS LÓPEZ (GERENTE DIVISIONAL) JESSICA AHUMADA
A
3
2 1 . - L E Ó N P U N TA S U R , G T O R E P R E S E N TA N T E
R E P R E S E N TA N T E A N G E L A G U AY O ( G E R E N T E D I V I S I O N A L )
MÓNICA GALLEGOS DIAZ BERENICE RAMOS RAMOS
Statistics
La Cotorra
1
2
3
J AV I E R E S C A M I L L A
2
2
16
JUANA GARCIA
1
1
1
T O TA L O F I C I N A
2
2
16
JOSE LUIS RIOS
1
1
1
12
19
40
D
T
A
J U A N C A R L O S L E Z A M A V Á S Q U E Z ( S U P. )
1
1
8
ROMEO NIÑO RODRIGUEZ
1
1
3
T O TA L O F I C I N A
2
2
11
D
T
A
I VA N M O R E N O
1
1
6
ULISES NIEBLAS
1
1
4
T O TA L O F I C I N A
2
2
10
D
T
A
T O TA L O F I C I N A
1
7
0
0
28.- TUXTLA GUTIERREZ, CHIS R E P R E S E N TA N T E
2 2 . - M A Z AT L Á N , S I N R E P R E S E N TA N T E
A
RODOLFO RAMIREZ (G. COM) T O TA L O F I C I N A
B
C
D
T
A
2
3
5
25
2
3
5
25
B
C
29.- JUÁREZ CAMPOS ELISEOS, CHIH R E P R E S E N TA N T E
23.- TIJUANA, BC
A
A
B
C
I S A A C G O N Z Á L E Z ( G . D I S T. )
R E P R E S E N TA N T E
A
B
M A R Y C A R M E N G A L L A R D O ( S U P. )
1
T O TA L O F I C I N A
1
C
D
T
A
1
3
5
22
1
3
5
22
30.- SAN LUIS POTOSÍ, SLP 24.- TEXCOCO, EDO MEX R E P R E S E N TA N T E R E P R E S E N TA N T E
C
D
T
A
R I C A R D O A G I S S ( G . D I S T. )
A
B
1
3
4
34
T O TA L O F I C I N A
1
3
4
34
2 5 . - E C AT E P E C , E D O M E X R E P R E S E N TA N T E
A
A
B
C
O S C A R N A V A L O P E Z ( G . D I V. )
31
T O TA L O F I C I N A
31
31.- MONTERREY CENTRO, NL B
C
D
T
A
R E P R E S E N TA N T E
J A V I E R V I L L E G A S ( G . D I S T. )
A R T U R O M E R C A D O ( G . D I V. )
ELSA JIMENEZ (G. COM)
ROMAN RAMÍREZ
LIZZETE VILLEGAS
3
3
3
T O TA L O F I C I N A
3
3
25
T O TA L O F I C I N A
A
B
C
D
T
A
10
Events
3 7 . - C H I L PA N C I N G O , G R O
32.- OBREGÓN, SON R E P R E S E N TA N T E
25
Bilingüe
A
B
C
D
T
A
R A U L S A U C E D O ( G . D I V. )
R E P R E S E N TA N T E
A
B
C
D
T O TA L O F I C I N A
T
A
0
0
T
A
0
0
T
A
0
0
T
A
0
0
T
A
0
0
BRENDA ORTIZ T O TA L O F I C I N A
9
3 8 . - N AV O J O A , S O N
33.- DURANGO, DGO R E P R E S E N TA N T E
A
B
C
D
T
A
A
B
C
D
T O TA L O F I C I N A
RAUL SAUCEDO (G. DIVISIONAL) OFICINA
8
T O TA L O F I C I N A
8
34.- CULIACAN, SIN R E P R E S E N TA N T E
R E P R E S E N TA N T E
39.- OAXACA, OAX A
R E P R E S E N TA N T E
AGUSTIN FERRER TENORIO
6
T O TA L O F I C I N A
T O TA L O F I C I N A
6
A
B
C
D
T
A
B
C
D
35.- TECÁMAC OJO DE AGUA, EDO MEX R E P R E S E N TA N T E
A
B
C
D
T
A
J A V I E R V I L L E G A S ( G . D I S T. )
4 0 . - TA PA C H U L A , C H I S R E P R E S E N TA N T E
ELSA JIMENEZ
5
T O TA L O F I C I N A
5
A
B
C
D
T O TA L O F I C I N A
3 6 . - C I N TA L A PA , C H I S 41.- TUXTEPEC, OAX R E P R E S E N TA N T E J U A N J O S É B O N I FA Z V I L L A F U E R T E T O TA L O F I C I N A
A
B
C
D
T
A 2
R E P R E S E N TA N T E
2
T O TA L O F I C I N A
A
B
C
D