La Cotorra Mayo 2016

I S S U E Nº 07

MAY 2016 - STATISTICS MARCH 2016

MOM

LOVE

LCB ºº

PUBLISHED IN MÉXICO

/// CONTENTS

CEO

GUSTAVO GONZÁLEZ COORDINATOR

TERE PRIETO DE GONZÁLEZ STAFF

LAURA LIZETH PRADO DIGITAL ART DIRECTOR

DAVID PRIETO

04 LEADING ARTICLE 06 12 WAYS TO GENERATE LEADS 14 STATISTICS

LEADING ARTICLE Nº 07

NINA SUTTON &

HABITS OF SUCCESSFUL ENTREPENEURS INGLÉS INDIVIDUAL

DO YOU EVER DREAM OF HAVING YOUR OWN BUSINESS? DON’T JUST DREAM IT… DO IT! BEING AN ENTREPRENEUR TAKES DISCIPLINE, HARD WORK AND THE RIGHT MINDSET. THE TRUTH IS THAT ANYONE CAN BE SUCCESSFUL IF THEY HAVE THE RIGHT TOOLS AND ATTITUDE. HERE ARE A FEW PRACTICES OF SUCCESSFUL BUSINESS OWNERS:

  06

La Cotorra

Leading

NINA SUTTON

They have passion Being passionate about your business is vital to sticking to your goals. When you truly enjoy your field (whether it be beauty, food, fashion etc.) you will be more likely to spend the time to grow your business.

Article

07

Bilingüe

Sure we would all like to get rich quick, but that is not the end goal of most entrepreneurs; they focus on steadily creating a company that will not only be successful, but will open up opportunities for other people as well. In turn, they also find happiness in the success of other people, so as their company grows they know anyone involved will also do well.

They build a winning team Successful entrepreneurs know that they cannot do it all, so they surround themselves with people that specialize in different aspects of business. These entrepreneurs also know how to ask for help and advice from family, friends or experts in the field. As the saying goes…it takes a village!

THEY SELL, SELL, SELL! SUCCESSFUL ENTREPRENEURS KNOW THAT SELLING IS THE KEY TO GROWING THEIR BUSINESS. BY FOCUSING ON THE CUSTOMER AND WHAT THE CUSTOMER NEEDS, AN ENTREPRENEUR CAN KEEP THE BUSINESS HEALTHY. WHILE OTHER PARTS OF THE BUSINESS (OPERATIONS, FINANCE, EVEN MARKETING) ARE ALL VITAL TO AN ORGANIZATION, WITHOUT SALES A BUSINESS CANNOT AND WILL NOT FLOURISH.

  Leading Article

La Cotorra BilingĂźe

09

They seek out new experiences Another habit of successful entrepreneurs is that they seek out new experiences. Even if they cannot board a plane to an exotic adventure, they still find the time to learn new skills (like dancing, cooking or music).

7 Habits of Successful Entrepeneurs

They volunteer to help at local charities or even find a new hiking trail in their area. Whatever it is, they understand that when they return to work, they will be recharged and refreshed with new inspiration to continue fueling the success of their business.

  10

La Cotorra

By Linesh Jose

12 WAYS TO GENERATE LEADS FOR Your Consulting Business

Bilingüe

11

There are a large number of ways to generate consulting leads. Remember to pre-qualify your leads according to the parameters you want to work within. You don’t have to take on each and every person who comes along. Many will be very hard to work with or want guarantees you simply can’t make, and while it can be hard to decline business, particularly when starting out, in the long run you’ll be better served if you do.

Here are 12 great ways to generate leads for your consulting business:

12

La Cotorra

Blog

Ranking your own site Perhaps the best way to generate targeted leads is to have your consulting site come up at the top of Google’s search results when your keywords are searched for. If you’re consulting specifically for local businesses and your consulting business in Carlsbad, California, ranks in the top three in a search for “internet marketing Carlsbad,” you’ll be sitting pretty in the pole position.

Google+ communities and Facebook groups Each of these can yield large numbers of leads, but be careful to geo-target your services or you’ll get a lot of useless leads

Your site should have a blog where you regularly post useful content that genuinely helps people in some aspect of their business. When they see your expertise and how much great content you’re willing to give away for free, you’ll get some calls.

Targeted paid ads Running precisely targeted ads, especially on Facebook where you can really zero in on your demographics, makes a lot of sense. This can be a very cost-effective method of lead generation.

Video Making a promotional video(s) is a great way to help target your presence for consulting keyword terms. These videos will likely show up in Google’s search results and bring a good amount of direct traffic as well.

13

Bilingüe

Strategic partnerships Striking deals with other service providers can work wonders for both of you. Perhaps they offer something you don’t and vice versa. You can work out a deal whereby each of you benefits and effectively get more of the available market share..

Retargeting Investigate retargeting as a way to follow interested parties around the web in the hopes that they will succumb to your persistence. While some may think retargeting smacks of stalking, it has been proved that most people need to see your offers seven times before buying, and retargeting works very well—and it’s fairly inexpensive to boot!

Social media Using your social media channels as a way to market and engage with your audience, announce events, and highlight your services gives you yet another lead generation tool.

Meetups and local events If there are local business groups in your area, make sure you get in front of them. Ask to speak at a local chamber of commerce meeting, and join any Meetups or similar groups trying to promote business in your area. These people are your audience, and you should be doing all you can to make yourself known to them

Email marketing Building and marketing to a targeted list will ensure that your business lasts for many years to come.

Referrals Don’t just solicit those you’ve worked with for referrals, but consider asking highly trafficked establishments in your area if they wouldn’t mind referring your services to anyone asking, and be sure to incentivize this.

Brochures, business cards, and fliers Don’t be afraid to go old school and distribute your printed materials. If you are strategic about where you leave these, you will find that there’s a reason they’ve worked for a long time

14

Statistics

La Cotorra

GERENTE DIVISIONAL CARLOS IRAPUATO 308 LEÓN PALMAS LÓPEZ LEÓN PUNTA SUR SALAMANCA SAN JUAN DEL RÍO

AGUSTIN GONZÁLEZ ANGEL AGUAYO

JUÁREZ PLUTARCO JUÁREZ CAMPOS ELÍSEOS

110

PACHUCA TULA

76

March

15

Bilingüe

GERENTE DISTRITAL 113 JUÁREZ PLUTARCO

ISAAC GONZÁLEZ

74 PACHUCA TULA

LOIDA SERRANO

68 TECAMAC ECATEPEC

LUIS VILLEGAS

16

Statistics

La Cotorra

GERENTE COMERCIAL DAVID PRIETO JESSICA SALGADO

LEÓN PALMAS SALAMANCA

119

SAN JUAN DEL RÍO TEQUISQUIAPAN

95

JUAN C. PACHUCA TULA GONZÁLEZ

73

March

17

Bilingüe

MEJOR SUPERVISOR 61 SALAMANCA

ELSA ROJAS

54 JUÁREZ PLUTARCO

DANIEL GUERRERO

40 SAN JUAN DEL RÍO

VALENTIN MARTÍNEZ

18

Statistics

La Cotorra

MEJOR OFICINA 1

JUÁREZ PLUTARCO

100

2

SAN JUAN DEL RÍO

95

3

PACHUCA

62

4

SALAMANCA

61

5

LEÓN PALMAS

58

March

19

Bilingüe

2016 NACIONAL 6

PUEBLA

52

7

IRAPUATO

49

8

MERIDA

48

9

LEÓN PUNTA SUR

45

CUERNAVACA

43

10

20

La Cotorra

Statistics

CUADRO DE HONOR 1

ULISES ZAMARRIPA

LEÓN

14

2

NAZARETH GONZÁLEZ JULIA SILVA

TOLUCA URAWA MONTERREY

12

3

DANIEL GUERRERO

JUÁREZ PLUTARCO

11

March

21

CLUB DE ORO

ALEJANDRO SÁNCHEZ

MERIDA

48

2

ELSA JIMÉNEZ

TECAMAC ECATEPEC OJO DE AGUA

47

3

JESSICA SALGADO

SAN JUAN DEL RÍO

42

4

ULISES ZAMARRIPA

LEÓN

41

5

JULIA SILVA

MONTERREY

36

6

GILBERTO MARTÍNEZ

NOGALES

33

7

OSCAR NAVA ADRIANA HERRERA DANIEL GUERRERO

SAN LUIS POTOSÍ ACAPULCO JUÁREZ PLUTARCO

31

8

RICARDO AGISS HECTOR REYNAUD ARTURO SOTO NAZARETH GONZÁLEZ

TEXCOCO LEÓN PALMAS SALAMANCA TOLUCA URAWA

30

1

22

Statistics

La Cotorra

INSCRIPCIONES 1.- JUÁREZ PLUTÁRCO, CHIH R E P R E S E N TA N T E

A

B

4 . - PA C H U C A , H G O C

AGUSTIN GONZALEZ (G.DIV)

T

A

2

2

12

A N G E L A G U AY O ( G E R E N T E D I V I S I O N A L )

27

JUAN CARLOS GONZALEZ

1

RAUL ESCAMILLA

2

ISAAC GONZÁLEZ (G. DIST) DANIEL GUERRERO (S)

1

2

FRANCISO RODARTE A D R I E L LY M A D R I D

1

OFICINA T O TA L O F I C I N A

2

2

R E P R E S E N TA N T E

D

A

B

C

D

T

A

1

6

8

28

8

11

31

2

4

21

4

4

8

O S C A R VA Z Q U E Z G A R C I A

3

3

8

3

4

9

O S C A R VA Z Q U E Z G A R C I A

3

3

8

1

1

2

T O TA L O F I C I N A

62

18

22

100

3

0

1

11

15

A

B

C

D

T

A

2

4

6

11

5.- IGUALA, GRO R E P R E S E N TA N T E J H O N ATA N R O S A S C A S T R O ( G . D I S T. )

2 . - L E Ó N PA L M A S , G T O R E P R E S E N TA N T E

A

B

C

D

T

A

CARLOS LÓPEZ (GERENTE DIVISIONAL)

GABRIELA ESPINOSA MORALES

1

2

3

8

VICENTE ESCORCIA

1

3

4

11

2

2

5

2

11

15

35

C

D

T

A

NAZARETH GONZÁLEZ

12

12

30

T O TA L O F I C I N A

12

12

32

D

T

A

2

5

30

2

3

6

FERNANDO MARTINEZ

D AV I D P R I E T O ( G . C O M )

T O TA L O F I C I N A

U L I S E S Z A M A R R I PA

1

13

14

18

U L I S E S Z A M A R R I PA

1

3

4

30

HECTOR REYNAUD

1

3

4

30

R E P R E S E N TA N T E

T O TA L O F I C I N A

2

16

18

58

H E R Y E S C A L O N A P. ( G . C O M . )

0

0

3.- SAN JUAN DEL RÍO, QRO R E P R E S E N TA N T E

B

6.- TOLUCA URAWA, EDO MEX A

B

7.- SALAMANCA, GTO C

R E P R E S E N TA N T E

D

T

A

LUIS FERNANDO RESENDIZ CABALLERO

6

6

13

CARLOS LÓPEZ (GERENTE DIVISIONAL)

JESSICA

D AV I D P R I E T O ( G . C O M . )

SALGADO HERNANDEZ

A

2

A

B

ELSA ROJAS (S)

2

1

1

C

4

4

42

M I R E YA O LV E R A R E S E N D I Z

4

4

8

ARTURO HERNANDEZ HERNANDEZ

2

2

14

ARTURO SOTO

J O S E VA L E N T I N M A RT I N E Z R A M I R E Z

1

1

17

CESAR BERMUDEZ

2

2

9

1

R U B I T S A AV E D A R A

1

1

15

7

11

61

C A R L O S E R N E S T O A L FA R O A L E M A N T O TA L O F I C I N A

17

17

95

T O TA L O F I C I N A

3

1

February

8.- JUÁREZ NUEVO, CHIH R E P R E S E N TA N T E

23

Bilingüe

A

1 4 . - C U E R N AVA C A , M O R B

C

D

T

A

R E P R E S E N TA N T E

A

ALONSO LÓPEZ (GERENTE DIVISIONAL)

ANDRÉS GONZÁLEZ (G. COM)

ISAAC GONZÁLEZ (G. DIST)

DANIEL GONZÁLEZ

1

B

C

D

1 3

T

A

1

17

4

5

2

16

G A B R I E L B A R AY C A R R I L L O

1

1

2

E S T E FA N Í A V E R G A R A L Ó P E Z

2

PA O L A A R I Z M E N D I

1

1

4

T O TA L O F I C I N A

3

1

0

4

8

43

BERENICE RODRIGUEZ

3

3

11

M A R C O AV I L A

3

3

3

CAROLINA CRUZ

1

1

1

R E P R E S E N TA N T E

A

B

C

D

T

A

T O TA L O F I C I N A

9

9

22 G I L B E R T O M A R T I N E Z ( G . D I S T. )

1

6

7

33

T O TA L O F I C I N A

1

6

7

33

D

T

A

9.- PUEBLA, PUE R E P R E S E N TA N T E

A

GUADALUPE RODRIGUEZ (G.COM.)

2

B

C

M A R I A A N T O N I E TA R A M I R E Z ( S U P. ) GUILLERMO LUNA CORTES (SUP)

T

A

2

4

23

3

3

19

1

7

FERNANDO PÉREZ (G. COM)

3

1

3

1 6 . - N U E V O L A R E D O , TA M

D

PEDRO ARIZPE T O TA L O F I C I N A

15.- NOGALES, SON

5

8

52

10.- MERIDA, YUC

R E P R E S E N TA N T E

B

C

M A G D A C U E VA S ( S U P )

3

4

7

24

T O TA L O F I C I N A

3

4

7

24

B

C

D

T

A

1

3

24

1 7 . - I R A P U AT O , G T O

R E P R E S E N TA N T E

A

D

T

A

L I C . A L E J A N D R O S Á N C H E Z ( G . D I S T. )

1

7

8

48

CARLOS LÓPEZ (GERENTE DIVISIONAL)

T O TA L O F I C I N A

1

7

8

48

D AV I D P R I E T O ( G . C O M )

B

C

R E P R E S E N TA N T E

A

D

T

A

J U L I A S I LV A S E G O V I A ( G . D I S T. )

1

7

8

26

T O TA L O F I C I N A

1

7

8

26

B

C

12.- TECÁMAC, EDO MEX A

B

C

D

T

A

ELSA JIMENEZ (SUP)

8

8

38

T O TA L O F I C I N A

8

8

38

13.- MONTERREY MITRAS, NL A

B

1 2

GUILLERMO ROSALES

2

T O TA L O F I C I N A

4

1

A

B

2 1

6

49

C

D

T

A

18.- ACAPULCO, GRO

ANDRES GONZÁLEZ (SUPERVISOR) ADRIANA HERRERA

4

1

1

6

31

T O TA L O F I C I N A

4

1

1

6

31

19.- SAN MARTIN TEXMELUCAN, PUEB R E P R E S E N TA N T E

C

A

JORGE ISLAS

R E P R E S E N TA N T E

J A V I E R V I L L E G A S ( G . D I S T. )

R E P R E S E N TA N T E

R E P R E S E N TA N T E

ELSA ROJAS (SUP)

11.- MONTERREY TECNOLOGICO, NL

R E P R E S E N TA N T E

A

A

MARIA VERGARA (G. COM)

D

T

A

J U L I A S I LV A ( G E R E N T E D I S T R I TA L )

4

4

14

ROBERTO RAMOS

JESÚS ESCAMILLA

4

4

10

JOSE LUIS ROMERO

T O TA L O F I C I N A

8

8

24

T O TA L O F I C I N A

B 2

C

D

T

A

2

4

11

1

1

2

1

3

1

1

2

3

6

24

24

20.- LA PIEDAD, MICH R E P R E S E N TA N T E

26.- TULA, HGO A

B

C

D

T

A

LUIS ALFREDO VÁZQUEZ (SUPERVISOR)

1

LUIS ALFREDO VÀZQUEZ T O TA L O F I C I N A

B

C

D

T

A

1

3

3

LOIDA CASTRO (G. DIST)

1

2

2

MARIANA MOLINA

2

3

7

1

1

1

O S C A R VA Z Q U E Z G A R C I A

1

1

5

T O TA L O F I C I N A

3

4

14

D

T

A

5

6

28

27.- MONTERREY GUADALUPE, NL

A

B

C

D

T

A

R E P R E S E N TA N T E

A

B

C

JULIA SEGOVIA (G. DIST)

CARLOS LÓPEZ (GERENTE DIVISIONAL) JESSICA AHUMADA

A

3

2 1 . - L E Ó N P U N TA S U R , G T O R E P R E S E N TA N T E

R E P R E S E N TA N T E A N G E L A G U AY O ( G E R E N T E D I V I S I O N A L )

MÓNICA GALLEGOS DIAZ BERENICE RAMOS RAMOS

Statistics

La Cotorra

1

2

3

J AV I E R E S C A M I L L A

2

2

16

JUANA GARCIA

1

1

1

T O TA L O F I C I N A

2

2

16

JOSE LUIS RIOS

1

1

1

12

19

40

D

T

A

J U A N C A R L O S L E Z A M A V Á S Q U E Z ( S U P. )

1

1

8

ROMEO NIÑO RODRIGUEZ

1

1

3

T O TA L O F I C I N A

2

2

11

D

T

A

I VA N M O R E N O

1

1

6

ULISES NIEBLAS

1

1

4

T O TA L O F I C I N A

2

2

10

D

T

A

T O TA L O F I C I N A

1

7

0

0

28.- TUXTLA GUTIERREZ, CHIS R E P R E S E N TA N T E

2 2 . - M A Z AT L Á N , S I N R E P R E S E N TA N T E

A

RODOLFO RAMIREZ (G. COM) T O TA L O F I C I N A

B

C

D

T

A

2

3

5

25

2

3

5

25

B

C

29.- JUÁREZ CAMPOS ELISEOS, CHIH R E P R E S E N TA N T E

23.- TIJUANA, BC

A

A

B

C

I S A A C G O N Z Á L E Z ( G . D I S T. )

R E P R E S E N TA N T E

A

B

M A R Y C A R M E N G A L L A R D O ( S U P. )

1

T O TA L O F I C I N A

1

C

D

T

A

1

3

5

22

1

3

5

22

30.- SAN LUIS POTOSÍ, SLP 24.- TEXCOCO, EDO MEX R E P R E S E N TA N T E R E P R E S E N TA N T E

C

D

T

A

R I C A R D O A G I S S ( G . D I S T. )

A

B

1

3

4

34

T O TA L O F I C I N A

1

3

4

34

2 5 . - E C AT E P E C , E D O M E X R E P R E S E N TA N T E

A

A

B

C

O S C A R N A V A L O P E Z ( G . D I V. )

31

T O TA L O F I C I N A

31

31.- MONTERREY CENTRO, NL B

C

D

T

A

R E P R E S E N TA N T E

J A V I E R V I L L E G A S ( G . D I S T. )

A R T U R O M E R C A D O ( G . D I V. )

ELSA JIMENEZ (G. COM)

ROMAN RAMÍREZ

LIZZETE VILLEGAS

3

3

3

T O TA L O F I C I N A

3

3

25

T O TA L O F I C I N A

A

B

C

D

T

A

10

Events

3 7 . - C H I L PA N C I N G O , G R O

32.- OBREGÓN, SON R E P R E S E N TA N T E

25

Bilingüe

A

B

C

D

T

A

R A U L S A U C E D O ( G . D I V. )

R E P R E S E N TA N T E

A

B

C

D

T O TA L O F I C I N A

T

A

0

0

T

A

0

0

T

A

0

0

T

A

0

0

T

A

0

0

BRENDA ORTIZ T O TA L O F I C I N A

9

3 8 . - N AV O J O A , S O N

33.- DURANGO, DGO R E P R E S E N TA N T E

A

B

C

D

T

A

A

B

C

D

T O TA L O F I C I N A

RAUL SAUCEDO (G. DIVISIONAL) OFICINA

8

T O TA L O F I C I N A

8

34.- CULIACAN, SIN R E P R E S E N TA N T E

R E P R E S E N TA N T E

39.- OAXACA, OAX A

R E P R E S E N TA N T E

AGUSTIN FERRER TENORIO

6

T O TA L O F I C I N A

T O TA L O F I C I N A

6

A

B

C

D

T

A

B

C

D

35.- TECÁMAC OJO DE AGUA, EDO MEX R E P R E S E N TA N T E

A

B

C

D

T

A

J A V I E R V I L L E G A S ( G . D I S T. )

4 0 . - TA PA C H U L A , C H I S R E P R E S E N TA N T E

ELSA JIMENEZ

5

T O TA L O F I C I N A

5

A

B

C

D

T O TA L O F I C I N A

3 6 . - C I N TA L A PA , C H I S 41.- TUXTEPEC, OAX R E P R E S E N TA N T E J U A N J O S É B O N I FA Z V I L L A F U E R T E T O TA L O F I C I N A

A

B

C

D

T

A 2

R E P R E S E N TA N T E

2

T O TA L O F I C I N A

A

B

C

D