05-27-13

Page 1

LOS ANGELES

DOWNTOWN

40

C

NEWS Volume 42, Number 21

EBRATING EL

How Garcetti Won the Race

Healthy Living: Fighting Cancer

6

13-19

YEARS

Since 1972

May 27, 2013

W W W. D O W N T O W N N E W S . C O M

THE FUTURE OF

BROADWAY

photo by Gary Leonard

Bringing Bars and Restaurants to Broadway Theaters Delijani Family Moves Forward With Ambitious Plans for Four Historic Venues

Urban Outfitters and the Retail Tipping Point Arrival of Icon of Hip Threads Draws Cheers, But Stakeholders Say It Will Take More To Turn Around the Street by Ryan VaillancouRt staff wRiteR

by RichaRd Guzmán city editoR

A

plan to reactivate four historic Broadway theaters is set to take a major step forward next week. If successful, it will be the starting point to the most important effort in years to bring nightlife to the corridor on a regular basis. On June 6, representatives of the Delijani family will go before a city zoning administrator to ask for liquor and other permits for nearly a dozen proposed bars, restaurants and lounges at four Broadway theaters. Shahram Delijani last year announced an initial effort to activate the Palace, Los Angeles, State and Tower theaters on a regu-

lar basis; currently, they are used sporadically for events such as concerts and movies. The proposal is tied in to City Councilman José Huizar’s Bringing Back Broadway initiative, and would follow additions to the street such as the Broadway Bar and the Los Angeles Brewing Company, as well as coming businesses including the Ace Hotel and Urban Outfitters. The Delijanis are essentially trying to consolidate permits for all four venues into a single “theater complex,” even though they are blocks apart. If successful, it would make it easier to develop and market the properties to restaurant and bar owners. see Theaters, page 10

O

ne of these things is not like the other: the Santa Monica Promenade, the Americana at Brand, Old Town Pasadena and Broadway in Downtown Los Angeles. Of course Broadway, while long a destination for those seeking cheap clothes and knickknacks, does not belong among some of the city’s best-known shopping destinations. Soon, however, it will share at least one commonality: Urban Outfitters. The recently announced deal to bring the Philadelphia-based chain and icon of youthful, hipster style is a potential turning point for the street, which remains home

primarily to jewelers and low-end clothing shops selling everything from socks to plastic toys to luggage. Many of those businesses, landlords say, are struggling, in part because the growing Downtown residential population is seeking higher-end goods. Now, some real estate brokers and property owners are hoping that other national and well-known retail brands will be drawn to Broadway like moths to the new light of Urban Outfitters. The store in the Rialto Theatre at 812 S. Broadway is slated to open in early 2014. “That’s what we’re looking for,” said Shahram Afshani, who owns the Broadway Trade Center, where the ground floor is see Retail, page 11


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05-27-13 by Los Angeles Downtown News - Issuu