Troup Trends | November 2021 Issue by LaGrange-Troup County Chamber of Commerce

November 2021

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EXPERTWESTGACARE The most advanced medical care isn’t just in Atlanta – it’s right here in LaGrange. At Wellstar West Georgia Medical Center, we believe innovative technology, comprehensive medical services and personalized care should be available close to you. That’s why we offer state-of-the-art emergency services, specialized surgery, leading cardiac care at our heart clinic, orthopedic total joint replacement and a cutting-edge cancer center – all just miles from you. No matter how major or minor your medical concerns may be, Wellstar is committed to helping you live a full, healthy life. wellstar.org/westgeorgia

Wellstar West Georgia Medical Center 1514 Vernon Road | LaGrange, GA 30240

(706) 882-1411

November 2021

November 2021 VOLUME VIII, ISSUE IIII A publication of the LaGrange-Troup County Chamber of Commerce 111 Bull St./P.O. Box 636 LaGrange, GA 30241 (706) 884-8671 www.lagrangechamber.com EXECUTIVE COMMITTEE Chair: Dale Jackson, Jackson Services Past Chair: George Bailey, Salvation Army Chair Elect: Jamey Jackson TalentKinect Secretary/Treasurer: John Westmoreland, CPA Boatwright

CHAMBER STAFF President: Connie Hensler Director of Member Engagement: Leslie Traylor

CONTENTS 4 | A Letter from the Chairman

25 | Spotlight on Leadership

6 | Cover Story

28 | Marketing

Meet me at the Coffee Shop!

Marketing Your New Small Business

13 | Spotlight on Troup County

30 | Chamber Events

14 | Education

37 | Small Business

Lafayette Christian School & Springwood School

Prioritization is Key

16 | Spotlight on Hogansville

38 | Spotlight on LaGrange

18 | Spotlight on Non-Profit

39 | Healthcare

20 | Movers, Shakers, Risk-Takers

Think Pink

Communications Manager: Sara Grace Todd

41 | Spotlight on West Point 42 | Young Professionals

Accountant: Melanie Key, CPA

HYPE – Keeping Troup Connected

TO CONTRIBUTE Troup Trends welcomes your ideas. Please send inquiries to info@lagrangechamber.com for consideration.

November 2021

DESIGN

Jayme Ogles This publication is produced by the LaGrange-Troup County Chamber of Commerce. Reproduction in whole or part of this publication without express written permission is prohibited. All claims, materials and photos furnished or used are, to the publisher's knowledge, true and correct. Publication of any article or advertisement is not an endorsement by the LaGrange-Troup County Chamber of Commerce.

ON THE COVER New coffee shops now open

Troup Trends is published quarterly by the LaGrangeTroup County Chamber of Commerce. Please send news items, suggestions, advertising requests and comments to:

P.O. Box 636 • LaGrange, GA 30241 lagrangechamber.com

www.lagrangechamber.com

FROM

THE

CHAIRMAN

Contributors What an incredibly exciting yet challenging year we just survived! As we began the year, we all thought nothing would be worse than 2020. However, as it turns out, in some ways, while 2021 actually seemed worse at times, it’s been much better in so many other ways! Sound confusing? Let me explain.

This is exactly what I was talking about in my last letter and why I am so proud of our community and all the stakeholders here in Troup County! Troup County and the people therein, are never afraid to tackle a problem head on and find a way to come out better on the other side!

We can probably all agree that health concerns, supply chain issues, and labor shortages are still affecting businesses and the community as a whole. At times it seemed that the good will, compassion and patience we showed each other initially had waned. We had to all remind ourselves and each other to be kind and continue to work together to find solutions.

So yes, 2021 has been a challenging year BUT it has also been an incredibly exciting year too with all of the new advancements in our community that are being planned. Not every community in Georgia or the United States can say that, and we should all be proud of the work so many are doing here in Troup County! Thank You!

SHERRI BROWN Circles of Troup County TODD CARLISLE UGA Small Business Development Center JOHN CIPOLLA Lafayette Christian School MEGHAN DUKE City of West Point BRANDON ELEY EleyDigital LAURA JENNINGS LaGrange Art Museum CAROLINE JOHNSON Troup County Commission

Solutions! Now, that’s what I’m talking about when I say that this year is so much better. I am so excited about the solutions that are being discussed locally. Business and community leaders are coming together to share ideas and look at opportunities for things that might have otherwise been several years down the road. Never before have we had such an opportunity to jump headfirst into so many initiatives and programs as we do now. And who would have guessed that the option of working from home would transform so much of what we do in business and how that transformation would benefit Troup County sooner than later. Thankfully many individuals in our community and our staff at the chamber have been working hard to make sure Troup County is positioned in the best possible way as we move into 2022 and beyond.

CLAIRE BRADFIELD Springwood School

ANDREA LOVEJOY Community Member JONATHAN LYNN City of Hogansville DR. LAURA PEARSON WellStar Health System SHELLEY STRICKLAND Wellstar West Georgia Medical Center Dale Jackson Chairman, Executive Committee LaGrange-Troup County Chamber of Commerce

KATIE VAN SCHOOR City of LaGrange

Special Thanks to Our 1911 Society Presenting Sponsors!

KIA GEORGIA

KIA OF LAGRANGE

November 2021

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C O V E R

S T O R Y

! p o h s e e f f o c e h t M eet me at

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C O V E R

hat simple invitation is being heard more often these days, as three new coffee shops have opened here, including two impressive in-town locations within the past seven months.

aims to be a gathering place.

Sweet Roast Café and Local Groundz Coffee Company have different looks and different vibes, but common goals. Each wants to be about more than coffee. Each

“It’s not just coffee. It’s people,” said Philip Abbott, owner of Local Groundz at 407 N. Greenwood. “That’s what we are all about.”

“We’re here to make LaGrange happier and better, to be a place to come together,” said Jessica Brown, co-owner of Sweet Roast at 115 Bull St.

S T O R Y

On Lafayette Parkway, Dunkin’ opened a new location of the chain favorite in March 2020, bringing the convenience of drivethrough service and online ordering along with a variety of coffees and its famous donuts. Sit down with your favorite cuppa and learn more about these businesses that aspire to perk up LaGrange lifestyles.

SWEET ROAST CAFÉ People were talking about Sweet Roast even before it opened. A colorful mural on the side of the Bull Street building quickly became a magnet for selfies and family photos. Jessica Brown, co-owner with her husband, State Farm agent Alex Brown, and baker Karen Scobee, hoped the mural would draw attention and inspire customers to visit the shop once it opened in April. It certainly did that. Or maybe it was the tempting aroma of freshly roasted coffee that greets the visitor even before the door opens. The Browns, passionate coffee drinkers who began roasting their own coffee at home two years ago, were surprised there was no downtown coffee shop when they settled here after his military service. They decided to follow a longtime dream of starting a business and transformed a former dance studio with a goal of creating a calm, inviting atmosphere that feels like home. Exposed brick walls, a vibrant green sofa and bookshelves stocked by another downtown business, Pretty Good Books, help set the mood. “It’s all about the experience,” said Brown. She regularly sees friends catching up, students hanging out, shoppers taking a a break, couples sharing a moment, people working on laptops and more. “I love it when someone comes in and just reads a book,”she said. The couple decided not to outsource anything, including the array of baked goods designed to pair with their in-house roasted coffees. That’s where Scobee, a multitalented baker and pastry chef, comes in. “Everything Karen touches is phenomenal,” Brown said. The two met by chance after Scobee started an in-home business, Dinner in a Dash, in the wake of a pandemicrelated job loss. “It was meant to be,” Scobee said. “We had not met before, but we stood on the porch and chatted like old friends.”

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C O V E R

S T O R Y

LOCAL GROUNDZ Local entrepreneur Philip Abbott doesn’t drink coffee. He had no thought of opening a coffee shop when he bought the stately brick building at 407 North Greenwood St. Abbott planned to renovate the landmark building as rental offices with a shared commons area. What changed his mind? In two words: The Thread. LaGrange’s popular multipurpose trail passes directly behind the building, and Abbott recognized potential for more than office space. It didn’t hurt that his sister, Carla Martinez, is passionate and knowledgeable about coffee and was available to help manage the shop. After lengthy renovations, which included digging out a large basement for a prep kitchen and storage area, Local Groundz opened in August. Local vendors were used for furniture, fixtures and other contents for both the coffee shop and upstairs office rental space. A cybersecurity expert with an eye for design, Abbott said the goal was to keep the “historical soul” of the former residence, once the home of LaGrange College President Emeritus Waights G. Henry, but with a fresh, The baker arrives at Sweet Roast before daylight most mornings, sometimes pausing to admire the twinkling lights on Lafayette Square before starting her biscuits, cinnamon rolls or breakfast muffins. Other specialties include cookies, banana pudding and spectacular cakes, which can be enjoyed by the slice or customordered to take home. The business offers take out, plus Door Dash for those who can’t get away from work, and handles bulk orders for schools and gatherings. They have wraps, fruit and salads for light meals and are available to host events after hours. Sweet Roast is open seven days a week and has become a popular Saturday or Sunday morning destination for local families, Brown said. The business stays open until 10 p.m.on Thursday, Friday and Saturday and offers wine after 2 p.m. . The café aims to become a favorite destination for after work, date nights, girls nights out or dessert after dining elsewhere downtown. “We want downtown to grow and want downtown night life to grow,” Brown said. “We try to cater to LaGrange and listen and take suggestions.” A sign on the exposed brick wall conveys the shop’s core philosophy: “Better Together.” “It has lots of meanings,” Brown said. “Coffee and cinnamon rolls, mothers and daughters, college friends. Come to Sweet Roast and be better together.” 8

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C O V E R

S T O R Y

modern and welcoming interior. Not to mention a wow factor. Airy and light-filled, the spacious seating area features high ceilings and massive wrap-around windows that open onto a large covered patio, all overlooking The Thread, which Abbott describes as “a hidden treasure, peaceful and relaxing.” A paved pathway connects directly to The Thread, allowing walkers and bike riders to stop for a beverage or treat themselves to bakery goods after exercising. Dogs are welcome on the patio, dog treats are available and a window allows orders to be placed without going inside. Local Groundz uses Heirloom Bakeshop in Peachtree City for its baked goods and gets its coffee from Americus-based Caffe Campesino, Georgia’s first and only 100 percent fair trade, organic specialty coffee importer, roaster and distributor. The new business is also developing relationships with community groups and other small businesses. Church groups, book clubs, Young Life and other student groups have met at the facility and Tulla White Catering has used it for bookings. Local Groundz is partnering with Golden’s Bikes for “Tuesday on The Thread” get-togethers and has hosted a local group’s fundraiser for the Humane Society and even a yoga class on the patio. “We want to be ‘that place,’” said marketing director Tina Ussery. “We have enough room to spread out, including outdoor seating.” The shop is open seven days a week, 7 a.m. to 7 p.m. After hours rentals are available. Visitors from out-of-town often look for a coffee shop and their first impression of LaGrange can be formed there, Abbott notes. He shares with pride a story of visitors from Seattle, a city known for coffee, who praised Local Groundz as “the best coffee shop we’ve ever seen.” “We want to be ambassadors for all LaGrange,” Abbott said.

DUNKIN’ Formerly known as Dunkin’ Donuts, Dunkin’ returned to the LaGrange market last year with a new store and shortened name chosen to emphasize its focus on coffee as well as donuts, baked goods and sandwiches. Shannon Pike, manager of the Dunkin’ at 1740 Lafayette Parkway, says the drive-through is the heart of their business but the dining room is a comfortable place for conversation, study groups and small meetings. Travelers often come in from the neighboring Marathon service station to use the free WIFI and enjoy a coffee and bakery treat. “I personally like the dining room because I can pick out my donut. There’s definitely eye appeal,” Pike said. Fall weekends are especially busy, she said, with game day motorists headed to or from Auburn keeping the store hopping. In addition to its popular regular coffee, Dunkin’ offers a broader spectrum, including lattes, macchiatos and iced coffees. “We also offer a lot of good things seasonally,” Pike said, including fall specialties featuring pumpkin spice and a new peanut butter macchiato. “It tastes just like a Reese’s cup,” Pike said. www.lagrangechamber.com

C O V E R

S T O R Y

s e g a r e v e B y h t Heal

Two new businesses are giving locals a tasty way to get healthier, one sip at a time.

NOT ANOTHER SMOOTHIE The physical address of this new business is 1605 Vernon Road, Suite 1600, but co-owner Brandon Todd prefers to think of it another way. “Not Another Smoothie is where health and taste meet,” he said. Since opening in August, Todd and co-owner Xavier Hatten Jr. have focused on making their business live up to its name. “As we were brainstorming, we said ‘We don’t want to be just another smoothie shop.’ We want to be different, we want to be unique, so we decided to name it Not Another Smoothie.” What makes NAS unique, Todd believes, is that their smoothies promote good health without sacrificing good taste. “You can make a drink so healthy that the taste is not there. That’s not us.,” he said. “The beautiful thing about NAS is that you get the benefits AND the taste.” Todd and his team spent months trying out and perfecting smoothie combinations. “I probably drank 10,000 smoothies during testing,” he jokes. The signature drinks that passed the test and made the menu feature naturally sweet ingredients and catchy names like Tango with Mango, Healing Habits and I’m Kale Over You! “You won’t even taste the kale, I promise,” Todd says of the smoothie made with apple juice, mango, kale, strawberries and spirulina, which he describes as a “superfood.” Todd and Hatten also emphasize customer service. Staff members greet everyone as they enter the store which gleams with white tile and lively wall art, including positive messages like, “Don’t forget to be happy.” Each smoothie is served with a smile and a cheery farewell message: “See you tomorrow!” “We want our customers to enjoy their smoothie so much they want to come back,” said Todd.

November 2021

C O V E R

S T O R Y

LAGRANGE NUTRITION With two locations and plenty of enthusiasm, LaGrange Nutrition fills a niche in the local health scene. Owner Brana Booth feels blessed to have two local shops, but never expected to be proprietor of a business selling healthy teas and protein shakes. “I graduated from Auburn during the pandemic with a physical education degree, and there were no jobs available, so I worked for a friend who started a similar shop in Opelika,” she explained. Booth fell in love with the products, which matched her interest in a healthy lifestyle, and when a location came up in LaGrange where her husband Ben has family, she decided “Game on!” LaGrange Nutrition at 2170 West Point Road recently celebrated its first anniversary while the 229 South Davis Road store opened in late summer. Customers can choose from a wide variety of teas with zero sugar but lots of energy and vitamins, Booth said. Her shakes, made with soy protein, have the consistency of a milk shake and can serve as meal replacements. “A lot of customers use them as breakfast or lunch,” she said. Customers who have lost weight are among her biggest fans. “It’s amazing to hear. They love our products and believe in them.” Booth is quick to praise the local business community, saying she has been “welcomed and shown love” by other small business owners. She continually updates her beverage options and features seasonal favorites, and she is reaching out to community groups, including a recent fundraiser for Breast Cancer Month. “LaGrange Nutrition was proud to be a part of that,” she said.

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November 2021

SPOTLIGHT ON TROUP COUNTY

COMING TO TROUP COUNTY IN 2022!

ith the New Year just around the corner, the Troup County Manager’s Office would like to provide updates for several ongoing projects that will see major progress in 2022! Another project scheduled to begin construction in Spring 2022 is the Oakfuskee Conservation Center at West Point Lake, located at Pyne Road Park. This project has been in the works for fifteen years, and was initially envisioned by the United States Corps of Engineers (USACE) in conjunction with Troup County. The development of this property will provide spaces and resources for fishing, hiking, biking, boating, canoeing, kayaking, camping, and more! It will also serve to host events such as movie screenings, conferences, celebrations, etc., and will offer lakeside nature trails and a wildlife viewing deck to the community. An outdoor amphitheater will also be located onsite. Chattahoochee Riverkeeper, an environmental advocacy organization and an additional partner in this project, will operate environmental education programs at the Oakfuskee Conservation Center in an effort to enhance local hands-on conservation education. This project is funded by a $1.8M “Conserve Georgia” grant from the Georgia Department of Natural Resources (DNR), $3M funding through SPLOST, and a generous gift of $1.5M from Callaway Foundation, Inc.

The William J Griggs Recreation Center, located at 716 Glenn Robertson Drive, LaGrange, GA 30240, is scheduled to begin renovations and construction this Spring with an estimated completion date of Spring 2023. Phase I of this project will involve expansion of the facility by building an additional gymnasium; creating new study rooms, computer rooms, and an exercise room; and expanding parking opportunities that will eliminate on-street parking. The purpose of this project is to provide the community with additional recreational and educational opportunities, while simultaneously preserving a facility that has played a significant role in Troup County history. In August, the Callaway Foundation, Inc. approved the contribution of a $2M matching grant for Phase I of this project. The Callaway Foundation Grant will be accompanied by matching funds of $1M from Troup County and $1M from the City of LaGrange, thus providing a total Phase I project budget of $4M.

Lastly, Phase I of the Whitesville Road Elementary School Soccer Complex is also scheduled to undergo construction next year, with an estimated completion date of mid-2022. This project is located at 1700 Whitesville Road, LaGrange, GA, and will see demolition of the original Troup County High School, most recently known as Whitesville Road Elementary School, and will involve the redevelopment of the gymnasium and the exceptional education building. $1.5M in funding for the demolition, construction, and redevelopment work at this site will come from SPLOSTS IV & V. Upon completion, this space will offer three full size soccer fields, additional parking areas, and bathrooms for players and visitors. The gymnasium will be updated to accommodate an indoor soccer area, and existing classroom spaces will be refurbished to serve as offices for Parks & Recreation staff. Although no specific Grand Opening dates have been set for these projects at this time, Troup County looks forward to updating the community with development progress as we continue moving forward! www.lagrangechamber.com

LAFAYETTE CHRISTIAN SCHOOL

nyone who passes our campuses will notice that change is continuous at Lafayette Christian School. They may assume it is just a larger version of what has been here for years: a traditional K-12 Christian school with daycare, serving a limited clientele. While continuing to grow and send our graduates to major universities. LCS is more than a traditional private school. We began serving children with minimal special needs a decade ago. Three years later, the Discovery Cottage was added to our campus, addressing more profound special needs. This program uses physical therapy, music therapy, speech therapy and many other interventions to address each child’s specific needs. Some only need academic help or small group learning in a peaceful and loving environment. Other children have learned to feed themselves, communicate, and interact socially with peers. Three years ago, LCS began our Collaborative School. The Collaborative School is a homeschool / traditional school hybrid incorporating the strengths of both practices. This program has grown so quickly that it is now housed in its own campus across the street. Currently, construction is underway on Tom Hall Parkway for Phase II of the LCS Athletic Complex. This project includes the KIA Miracle League Field which will serve children and adults for 75 miles around regardless of their abilities. It has a special rubberized surface to accommodate many modes of transport like wheelchairs. Each Miracle League player will have a buddy to assist as needed. We are excited to bring to this area the PEPSI Inclusive Playground. In addition to being handicap accessible, the elaborate equipment is specially designed and engineered for children of all abilities to play together. A softball / baseball field, picnic pavilion, and fitness course are planned as well. At Lafayette Christian School, we are always pursuing ways to partner with parents; that may be in the new programs mentioned, or in our summer camp, our AP/Honors/Dual Enrollment courses, or our Early Learning Center. The focus of all that we do is God and His Word. Our vision is to educate and inspire this generation to impact the culture for Christ. We are honored to be one of the educational options for parents living in this community.

November 2021

SPRINGWOOD SCHOOL

hy Springwood now? These are different days because of COVID and the ramifications of its impact. We are not simply educating students for college admissions, we now have to help them deal with all of the stress and uncertainties of life. If we only educate the mind, we leave our children unprepared. We also have to care for their social and emotional learning. Last year, emotional issues started to surface involving self-identity, relationships, and academic performance all leading to student recognition of depression and general uncertainty about their lives. Our solutions were not what you would expect. We put adirondack chairs around our campus. We hung Eno hammocks around the southern pines of our lawn. We gave our students the freedom to enjoy community in a safe environment and the opportunity to rebuild relationships on campus. Smiles returned and they started to reconnect. It relieved the stress of the day and helped prepare them for the challenges we are all facing. As we entered the new school year, they asked “can we keep the hammocks and chairs from last year?” A simple unconventional solution to encourage their emotional health. We had to be more intentional and take our approach deeper. We are in partnership with “The Emotional Institute” to address emotional wellness through social media interactions. We’re focusing on concepts and content that equip our students to address their own emotional wellness in a positive way. We cannot educate the mind until we address the issues of the heart. This fulfills our mission of nurturing our students mind, body and spirit.

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SPOTLIGHT ON HOGANSVILLE

FROM THE DESK OF THE CITY MANAGER

ven with the imposed challenges of the COVID-19 pandemic, the City of Hogansville has enjoyed a great 2021 and completed several projects providing benefits to our amazing local residents and businesses. These projects included moving into a new City Hall, completion of Phase V of our Tower Trail project, beach rehabilitation at Lake Jimmy Jackson, record attendance at the 23rd Annual Hummingbird Festival, the reopening of The Grand Hotel, paving of the roads in Myrtle Hill Cemetery, repaving of Pine Street, commencement of work on Isaiah Lofton Park, restructuring of our much maligned debt, reopening of businesses, and more! While the City of Hogansville will never go back to a “sleepy little town,” we are certainly planning for 2022 to be monumental year for the City in terms of growth and development with a focus on maintaining our character while being an attractive place for businesses to locate and families to be raised. There are not many times where one can say that they are going to witness a city’s trajectory being changed in relatively short order. Now is that time in Hogansville! 2022 will be the year that people begin to take notice of our amazing city. While 2021 is ending, we are preparing to go into the next year watching businesses open throughout the city, homes being built at a record pace, improvements (roughly $6 million worth!) to our infrastructure to accommodate not only those that live here but also those that will call Hogansville home in the immediate future, complete rehabilitation of our 3,200 person amphitheater, commencement of our 2021 CDBG ($1 million) grant for water system improvements, opening of our multipurpose City Annex building, and the commencement (finally!) of our project to reopen The Royal Theater, a project decades in the making. All that being said for 2022, much publicity will be given to our residential development. During 2021, the city

November 2021

annexed roughly 600 acres into the city for the main purpose of residential development. It is projected that Hogansville will see an additional 3,000 residential units within the next decade and 2022 will set the tone for those developments and residential units being built. The annual revenue generated from these units will provide the city the ability to continue to increase necessary staff, complete additional projects throughout the city, and attract more retail development to support our new residents. I am proud to be the City Manager for the City of Hogansville during this great time in its history. We have a great staff, great city, and invite everyone to come visit us. Jonathan Lynn

Fanfares & Serenades

CONCERT

Friederich: American Brass Band Journal Suite 2 Maurer (ed. Mathie): 6 Pieces from 12 Kleiner Stücke Strauss: Serenade for Winds Mozart: Serenade for Winds in B-flat Major Gran Partita (select movements)

December 7th, 2021

7:30 PM | GENERAL SEATING

FIRST UNITED METHODIST CHURCH OF LAGRANGE

TICKETS ARE ONLINE AT: LAGRANGESYMPHONY.ORG www.lagrangechamber.com

SPOTLIGHT ON NON-PROFIT

Bedless Children Served Through Sleep in Heavenly Peace

edtime. Cozy thoughts of fresh sheets and fluffy pillows, a cuddly blanket, dimmed lights. A bed. A quiet, soft retreat for reading, napping, listening to music, daydreaming and, most important, to get a full night of restorative sleep. That’s what every child deserves. But many are not so fortunate. Based on Troup County’s population and rate of poverty, it is estimated that 2,000 children sleep on the floor, on a pile of clothes or a sofa, according to Greg Watts, chapter president of the LaGrange Chapter of Sleep in Heavenly Peace (SHP). “We are an organization that builds and delivers beds to children in this community who do not have a bed. Our motto is "no kid sleeps on the floor in our town!,” said Watts. SHP was founded on the philosophy that a bed is a basic need for children for their proper physical, emotional and mental support. Without proper rest, a child’s happiness and health are at risk. Warren Temple United Methodist

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Church, First United Methodist Church and LaGrange High’s Leadership students spent a noisy September afternoon surrounded by sawdust as they built 30 beds. Money was raised to purchase mattresses, sheets, pillows and comforters for these new beds. The cost to provide a child with an all new bed frame, mattresses, sheets, comforter, and pillow is about $165. Watts noted that because SHP is a 100% volunteer organization, all the funds collected for the LaGrange chapter stay here to purchase materials and bedding. “Oftentimes, we take many of our possessions and comforts for granted. Helping build beds for those less fortunate in our community put this into perspective and is an experience we will never forget,” said Warren Temple’s Pastor Carl Von Epps. The children of First Methodist and their parents made throw pillows for the beds with a red felt heart inserted in each

pillow with a message of love. Build Days are meant for communities to come together to serve and provide a solution for a community problem. Watts encourages kids, adults, families, co-workers, neighborhoods, community groups, churches, organizations, businesses, and schools to sponsor or participate in a build day. The most rewarding aspect of the program is the day the beds are delivered to the bedless children. Volunteers are met with tears of joy, feelings of being overwhelmed and smiles galore. Watts’ involvement in SHP grew from his work as part of a team of men who were doing handyman repairs for families in need. “It was very rewarding to give back in a physical way to those who could not help themselves,” he said. He then watched a program called "Returning the Favor" with Mike Rowe.

SPOTLIGHT ON NON-PROFIT Rowe goes around finding "bloody do gooders", people who do good things for others just because it's the right thing to do. Watts watched an episode that featured the founder of SHP, Luke Mickelson, from Kimberly, Idaho. He and his friends were building beds for children sleeping on the floor in his community of about 2,600 people. Four years later and Mickelson’s team still had not met all the needs. “It struck me that if they had that kind of need in a small town like that, surely we have a need here. I asked the guys in our handyman group if they thought we could really do this in LaGrange, and it was a unanimous yes,” Watts said. Just a few months later, a chapter was organized and beds were being built.

For more information contact Watts at greg.watts@shpbeds.org.

www.lagrangechamber.com

MOVERS, SHAKERS, RISK-TAKERS

MOVERS, SHAKERS, RISK-TAKERS to learn even more about this piece of history while sharing the legacy of the Callaway family with visitors from all over the country. Of course, the library is her favorite room given her early profession and she pays particular attention to the books found throughout the home. Clara has a great appreciation for the longevity of the gardens at Hills and Dales and after conducting a tour, you will often find her enjoying the serenity and beauty of the gardens. Since the opening of Hills & Dales Estate in October, 2004, volunteer house tour guides have been few and far between. What a lucky coincidence that within one month, 3 intelligent, energetic and friendly young women came to offer their time and knowledge from varied careers to the estate as volunteers. After diligently studying our Tour Guide Docent Manual and shadowing staff members giving house tours, we are happy to introduce Clara Keith Brown, Debbie Mullins and Sherry Malis as fully trained house tour guide volunteers! We hope you come and meet them soon. –Suellen Dolan, Tour Manager and Lead Interpreter

Debbie Mullins is a native of

Clara Keith Brown moved to LaGrange in 2018 after marrying her sweetheart, James. She retired from the Georgia Department of Education where she served in various leadership roles. Before moving to Atlanta, she was a classroom teacher and school library media specialist in Meriwether County.

Sherry Malis is a native of LaGrange, a daughter of Bob and Pat McClure, who grew up enjoying the many benefits bestowed on the community by the Fuller E. Callaway Foundation. Much of her youth was spent at the CEA and Callaway Pool, where she became an avid and competitive swimmer. She worked as a Registered Nurse in LaGrange for over 30 years, becoming greatly appreciated for her high level of care and professionalism. Sherry and her husband Alan, an associate with Milliken & Company, have spent almost their entire lives in LaGrange, except for a nine-year relocation to Spartanburg. Upon their return to LaGrange in 2020, Sherry experienced her first visit to Hills & Dales with several members of her family. Very inspired and moved by the beauty and history of the estate, she immediately wanted to become a part of the volunteer staff, helping to guide and inform visiting groups and individuals.

Clara has always had an interest in history, culture, and the human condition of people all over the world. This love has led to her exploration of six continents, and she is looking forward to making an expedition to Antarctica. Clara’s love for gardens grew from her father’s green thumb. He always had a large vegetable garden, and he designed a flower garden (called the Family Park) in the back of her childhood home. After a tour of the Hills & Dales home and a leisurely walk through the gardens, she saw becoming a docent as an opportunity 20

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Chicago, and currently lives with her husband on West Point Lake. They have one married son in Florida. Debbie has a varied background including banking, Delta Air Lines, business owner, Vice President of a manufacturing company and most recently retired from a biotechnology company. She enjoys spending time cooking for family and friends, gardening, kayaking and interior design. “It is an honor to volunteer at Hills and Dales. I feel an amazing sense of peace in the garden, I learn something new every day from the knowledgeable staff and I enjoy sharing the history of the estate with our visitors.”

Mary Kate (MK) Nix, Sweetland Amphitheatre Assistant General Manager Mary Kate, or MK, Nix was hired as the Assistant General Manager of Sweetland Amphitheatre in July 2021. Nix helped to lead the 2021 concert season and will oversee Sweetland on Ice this upcoming season. Nix began working at Sweetland in 2016 as an intern and since then worked in many different capacities including box office manager and front of the house manager. Nix received her undergraduate degree from LaGrange College in 2016 and her master’s degree in clinical mental health counseling in 2019. She has continued to be a part of Sweetland Amphitheatre since its inception in 2016.

Ron Orr

Following his presentation entitled "Troup County 1998, 2021 and 2044" to the Optimist Club and guests, Ron Orr was presented with the Troup County's Most Optimistic Land Investor and Developer award by Ralph Howard, President elect of the Optimist Club of LaGrange.

MOVERS, SHAKERS, RISK-TAKERS

Visit LaGrange, Inc. welcomes Lynne Holle, as the Manager of its new Visitor Center located at 206 Ridley Avenue in downtown LaGrange. Although, not originally from Georgia, Lynne has lived here for more than 38 years and is well known throughout the community. Lynne came to Visit LaGrange after working in Advertising Sales for 18 years at the LaGrange Daily News and for the past 12 years served as a Client Service Specialist for Colony Bank. “I am thrilled and excited for this new opportunity. LaGrange has so much to offer for our locals and out-of-town visitors,” Lynne said. Lynne’s community involvement is extensive. She has volunteered with or served on the board of the Downtown LaGrange Development Authority, United Way of West Georgia, Sweetland Amphitheater, CLCP Spelling Bee, and is a member of Laurel Garden Club.

The LaGrange Symphony Orchestra hired

Michael Giel as the Conductor of the LaGrange Symphony Youth Orchestra, a position vacated by long-term Conductor and Director of Educational Outreach Celeste Myall on her retirement over the summer. Michael, Director of Orchestras at Dunwoody High School, has been a high school orchestra director for 16 years and received his Bachelor of Music Performance and Bachelor of Music Education from Valdosta State University and Master in Music Education from the University of Georgia. In addition to his extensive classroom experience, Michael is on the faculty of the Atlanta Chamber Music Festival. Michael also served as the Orchestra Director for the Georgia Governors Honors Program at Valdosta State University from 2008 to 2014 and has been a clinician for multiple orchestra festivals.

“The new Visitor Center is an integral part of our Destination Marketing efforts in LaGrange,” said Kathy Tilley, President of Visit LaGrange. “Lynne’s expansive knowledge of the city and outgoing, friendly personality are the perfect mix for this job. We are thrilled to have her on board!”

Outside of conducting in the classroom, Michael serves as the Principal Conductor of Capitol City Opera in Atlanta and recently joined the faculty of the California Piano Concerto Festival as Associate Conductor. As a violist and violinist, he has performed with multiple orchestras. In the modern music arena, Michael has performed with and for artists such as the Trans-Siberian Orchestra, Josh Groban, Il Volo, Debbie Reynolds, Barry Manilow, Michael Bolton, Evanescence, the Oprah Winfrey Show, Sarah Brightman, Lindsay Stirling, and Il Divo.

Lynne and her late husband Henry have three grown children: Keleigh and her husband Brandon who live in Greenville, SC; Tom who lives in Victor, Idaho; and David and his wife Jordan who live in, TX. Lynne also has one grandson, Henry James Holle, of Houston.

Michael is a native of Atlanta and lives in Brookhaven with his wife Catherine who is a concert pianist and the Music Director of Capitol City Opera. In his spare time, Michael is an avid tennis player and outdoor enthusiast.

A member of the First Presbyterian Church, Lynn is a Deacon and serves on the Mission Council and Wedding Committee.

Dr. John Head has been named Vice President for Enrollment Management and Student Experience at LaGrange College. In this role Dr. Head will provide leadership for enrollment and the student engagement offices as he focuses efforts on both recruitment and retention. He comes to the post after more than three decades of work in higher education enrollment and student affairs at both public and private institutions, according to college President Susanna Baxter. “John brings a wealth of successful enrollment growth experiences to LaGrange,” she said. “He has a history of working creatively and effectively to impact both recruitment and retention, and will be a wonderful addition to our team.” Dr. Head has achieved enrollment growth at multiple institutions, most recently serving at Gordon State College in Barnesville, Georgia; Loyola University in New Orleans; and University of West Georgia in Carrollton. He earned a doctorate in educational administration and policy studies from the University of Tennessee, a master’s degree in broadcast management from the University of Georgia and a bachelor’s degree in mass communication from Shorter College. He has received additional training in leadership through the University System of Georgia’s Executive Leadership Institute, Leadership Rome and The Fundraising School at Indiana University – Purdue University Indianapolis. Dr. Head has been married to his wife, Lee Ann, for 33 years. They have one daughter, Katie, who resides in Atlanta. (Movers & Shakers continued on page 26) www.lagrangechamber.com

NEED HELP FINDING A PHY Wellstar Medical Group offers you a choice. Olumide Ajayi, MD Wellstar Medical Group Family Medicine 1497 Lafayette Parkway LaGrange, GA 30241 706.880.7335

Jennifer Carter, MD Wellstar Medical Group Hematology & Oncology 1514 Vernon Road LaGrange, GA 30240 706.812.2426

Salman Fidahussein, MD Wellstar Medical Group Pulmonary Medicine 1551 Doctors Drive LaGrange, GA 30240 706.880.7222

Alexander Gedevanishvili, MD

Wellstar Medical Group Cardiovascular Medicine 1602 Vernon Road, Suite 300 LaGrange, GA 30240 706.242.5100

Coney Bae, MD

J. Robert Coggins, MD

Tom Gore, MD

Joy Baker, MD, FACOG, PMH-C, C-EFM, MT (ASCP)

Facia B. Dew, DO

Torey Harden, MD

Cameron Body, MD

Nayab Dhanani, MD

Samer Kabbani, MD

Srinivas R. Bramhadevi MD, FAAFP, MBA

Rod Duraski, MD

Ravina Kadam MD, CCD, FACP, CDE

Wellstar Medical Group General Surgery 1600 Vernon Road, Suite A LaGrange, GA 30240 706.880.7321

Wellstar Medical Group Obstetrics & Gynecology 1602 Vernon Street, Suite 200 LaGrange, GA 30240 706.880.7252 Wellstar Medical Group Gastroenterology 1551 Doctors Drive LaGrange, GA 30240 706.880.7311

Wellstar Medical Group Family Medicine 1497 Lafayette Parkway LaGrange, GA 30241 706.880.7335

Wellstar Medical Group Gastroenterology 1551 Doctors Drive LaGrange, GA 30240 706.880.7311

Wellstar Medical Group Primary Care 303 Medical Drive, Suite 406 LaGrange, GA 30240 706.880.7119

Wellstar Medical Group Family Medicine 2000 Billy Tucker Circle Hogansville, GA 30240 706.880.7188

Wellstar Medical Group Internal Medicine 211 East Broad Street Pine Mountain, GA 31822 706.845.3494

Wellstar Medical Group Cardiovascular Medicine 1602 Vernon Road Suite 300 LaGrange, GA 30240 706.242.5100

Wellstar Medical Group Pediatrics 301 Medical Drive Suite 504 LaGrange, GA 30240 706.812.2655

Wellstar Medical Group Cardiovascular Medicine 1602 Vernon Road, Suite 300 LaGrange, GA 30240 706.242.5100

Wellstar Medical Group Internal Medicine 300 Medical Drive, Suite 704 LaGrange, GA 30240 706.880.7361

Robinette King, MD Wellstar Medical Group Obstetrics & Gynecology 303 Medical Drive, Suite 405 LaGrange, GA 30240 706.242.5099

November 2021

YSICIAN? Kalyani Rajeev MD, FAAP

Mandy Snyder, NP

John Woody Major, MD

Charles Roberson, MD

Ashley Stewart MD, FACS

Shawn Mathews, MD

Eugene Schaufler MD, FACOG, FAAP

Nchang Taka, MD

Madhavi Naik, MD, FACOG

Margaret Schaufler MD, FACOG

Robert Taylor, MD

Weredeselam Olango, MD

Vincent Scoglietti, MD

Karin Whitlock Taylor MD, FAAPMR

Wellstar Medical Group General Surgery 1600 Vernon Road, Suite A LaGrange, GA 30240 706.880.7321

Wellstar Medical Group Rehabilitation Medicine 1555 Doctors Drive, Suite 102 LaGrange, GA 30240 706.298.5592

Ariyo Olobatoke, MD

Richard S. Simmons MD, FACP, FCCP

Venu Thirukonda, MD, FACP

Gail Knight, MD

Wellstar Medical Group West Georgia Hospice 1510 Vernon Road LaGrange, GA 30240-4131 Phone: 706.845.3905

Wellstar Medical Group General Surgery 106 Lukken Industrial Drive West LaGrange, GA 30240 706.880.7450

Wellstar Medical Group Ear, Nose & Throat 300 Medical Drive, Suite 705 LaGrange, GA 30240 706.880.7144

Wellstar Medical Group Obstetrics & Gynecology 106 Lukken Industrial Dr. West LaGrange, GA 30240 706.880.7204

Wellstar Medical Group Neurology 303 Medical Drive, Suite 401 LaGrange, GA 30240 706.242.5161

Wellstar Medical Group Pulmonary Medicine 1551 Doctors Drive LaGrange, GA 30240 Phone: 706.880.7222

James Parker, MD Wellstar Medical Group Family Medicine 599 3rd Avenue West Point, GA 31833 706.242.5081

Wellstar Medical Group Pediatrics 301 Medical Drive, Suite 504 LaGrange, GA 30240 706.812.2655

Wellstar Medical Group Orthopedics 300 Medical Drive, Suite 707 LaGrange, GA 30240 706.880.7320

Wellstar Medical Group Gynecology 1555 Doctors Drive, Suite 102 LaGrange, GA 30240 706.880.7266

Wellstar Medical Group Pulmonary Medicine 1551 Doctors Drive LaGrange, GA 30240 706.880.7222

Wellstar Medical Group Family Medicine 454 LaGrange Street Greenville, GA 30222 706.845.3599

Wellstar Medical Group General Surgery 1600 Vernon Road, Suite A LaGrange, GA 30240 706.880.7321

Wellstar Medical Group Cardiovascular Medicine 1602 Vernon Road, Suite 300 LaGrange, GA 30240 706.242.5100

Wellstar Medical Group Radiation Oncology 111 Medical Drive LaGrange, GA 30240 706.845.3544

Wellstar Medical Group Hematology & Oncology 1514 Vernon Road LaGrange, GA 30240 706.812.2426

Jingzi Shang, MD

Wellstar Medical Group Neurology & Sleep Medicine 303 Medical Drive, Suite 401 LaGrange, Ga. 30241 706.242.5161

To learn more visit Wellstar.org www.lagrangechamber.com

November 2021

SPOTLIGHT ON LEADERSHIP

30 YEARS OF LEADERSHIP TROUP A

n idea took root 30 years ago and today continues to branch out into a second generation. This year, Leadership Troup celebrates 30 years of educating local professionals about issues and concerns of the community. Sponsored by LaGrange-Troup County Chamber of Commerce, Leadership Troup is a ten-month program that includes leadership modules as well as sessions focused on local government, social issues, health care, education, tourism and more. Bill and Helen Rice participated in Leadership Georgia and when they moved to LaGrange, pitched the idea in their new community. “We found Leadership Georgia to be most informative. We visited towns across the state and learned about education, government, health care, community service and other issues,” Helen Rice recalled. The couple helped start a similar program in south Georgia and wanted to do the same in Troup County. They found a willing and supportive community and in 1991 helped with the inaugural class. However, they don’t take credit for its long tenure. “When something lasts this long, there are good people behind it,” she said.

This year, two members of the 2021 Leadership Troup class are following in their parents footsteps. Kim Myers, director of Get Troup Reading, remembers her mother, Peggy Lukken, participating in one of the early groups. “I remember her talking about it, going to the events and visiting around town. She was very involved in the community and it meant a lot to her,” Myers said. The concept hasn’t changed much according to Peggy Lukken, who was a social worker at West Georgia Medical Center when she participated in Leadership Troup. “Our first session was out at a farm near the lake. We did the team building exercises and got to know each other. Then we visited the different areas we learned about,” Lukken said. “The value of it for me was to see and get to know the resources we have in LaGrange. It was very helpful to me in my work.” For Myers, being able to participate was not only helpful in her position with Get Troup Reading, but it also was a way to connect with her mother’s experience. “I’ve always followed the stories about Leadership Troup because I remember mom doing it. I wasn’t able to participate because I was a teacher in the school system. I’m so glad to be participating and I’m learning so much. Even living here the majority of my life, I’m learning a lot I never knew about Troup County.”

Kim Myers, her mother Peggy Lukken, and her two daughters Anna & Sophie both of whom are Youth Leadership Graduates. Brandon Solomon has a similar story. His father, Ellis Solomon, was in the first Leadership Troup class in 1991. “I’ve traveled my entire career and I never was able to participate in Leadership Troup,” said Solomon, a business development consultant in Physician Relations at Wellstar. “Then in 2020 I started working at Wellstar out of LaGrange and I was nominated to be in the program. There’s a lot that goes on in Troup County that you don’t really know about. I want to know about it and I want to know how I can help and make a difference.” In the current class, Solomon was a little surprised to discover he didn’t know most of his classmates. “There was one in the group that I really knew. I think it’s great I’m meeting more individuals in my city. “I love LaGrange and Troup County and I’m honored to continue the family tradition in Leadership Troup,” he said.

Brandon & Ellis Solomon www.lagrangechamber.com

MOVERS, SHAKERS, RISK-TAKERS

Carroll EMC Recognized for Workplace Culture

Ken Smith, CPA will join Gay & Joseph, CPA, PC as a partner beginning in January 2021. Ken has 30+ years of public accounting experience primarily in the corporate tax area, handling federal and state tax issues for multinational, multi-state corporations, accounting for income taxes, tax implications of mergers and acquisitions, federal tax accounting methods, compensation tax issues, R&D tax credit studies, state and local tax planning and issues, and international tax matters. Ken has worked with clients in small business, manufacturing and distribution, technology and life sciences, telecommunications, broadcasting, retail, healthcare, transportation, construction and real estate, business services and automotive industries. Before joining Gay and Joseph, Ken was a tax partner with BDO, a tax partner with both a big four accounting firm, and a tax partner with a smaller local firm.

Trae Long, CPA of Gay & Joseph, CPA, PC has been promoted to partner. Trae was born and raised in LaGrange, Georgia and graduated as the valedictorian from LaGrange College in 2012 with a Bachelor of Science degree in accountancy and mathematics, beginning working at Gay & Joseph in October 2012. Trae obtained his CPA certification in January 2014 and was honored by the AICPA with the Elijah Watt Sells Award for his performance on the CPA exam. In his time at Gay & Joseph, Trae has worked in the tax and audit departments working with various nonprofits, small businesses, and individuals. Trae is actively involved in the Troup County community and holds leadership roles in a variety of community programs, including the Rotary Club of LaGrange, Troup County Historical Society, and The Exceptional Way.

Mary Stewart has been a resident of Hogansville for 22 years owning and operating William & Mary's Antiques all that time. Stewart has also led the Hogansville Hummingbird Festival for 20 years, and has achieved, with the help of others, phenomenal growth from a small festival of a dozen vendors and 200 or so visitors to the premier event in the region with over 200 vendors and crowds exceeding 15,000 over the two day event. The festival in that time has raised over $750,000 for municipal improvements in the City.

November 2021

Top workplace honors follow Carroll Electric Membership Cooperative (EMC) for the seventh consecutive year as a 2021 Best Places to Work recipient by the Atlanta Business Chronicle (ABC). The recognition comes only months after the cooperative announced its Top Workplaces award from the Atlanta Journal-Constitution. To qualify as a high-ranking employer, Carroll EMC employees were invited to participate in an anonymous, third-party survey conducted by Quantum Workplace, a research firm that administers workplace culture assessments on behalf of ABC. The questionnaire, consisting of closed and open-ended questions, measures their satisfaction and engagement within the cooperative and allows for honest feedback. Results reflected both high employee satisfaction and engagement with the co-op’s family-like culture being a main driver. For 2021, 100 companies qualified for a Best Places to Work nomination including 45 small companies, 25 medium companies, 25 large companies and 5 extra-large companies. Carroll EMC ranked 19 in the large business category. "We’re in the people business, and we want to foster an environment that encourages both personal and professional growth," said Kim Jennings, Human Resources Manager for Carroll EMC. “The workforce is changing, and we are doing all we can to meet the needs of our employees so they can better serve our Members.”

MOVERS, SHAKERS, RISK-TAKERS

Association Services Group, LLC, Announces New Ownership Team Association Services Group, LLC, (ASG) founded in 1995, is excited to announce the transition of company ownership from founder, owner and President Charles Hall to existing management partners and veteran association management professionals, Caitlin Hyatt and Samantha Kilgore will be Chief Client Officer (CCO) and Chief Marketing Officer (CMO), respectively.

Katie Oxford, Certified Association Executive, will be ASG's new Chief Executive Officer. Oxford began her career in association management in 2013 and most recently served as ASG's Director of Operations. "ASG has a culture deeply rooted in top-notch service to our client associations, and we are all so excited to continue to lead and develop our team to the next level of that standard," she said. Oxford graduated from Auburn University with a Bachelor of Science in Agriculture Business. Her eight-year career at ASG has led to a unique specialty in financial management, operations, and strategy.

Caitlin Hyatt joined the ASG team in 2012 after gaining experience in the association management space through a job with Atlanta-based international management firm Kellen Company. Hyatt has served as an account manager for several national professional societies and trade organizations. As CCO, Hyatt will direct client relations, partnerships, and the leadership training and development of ASG's team of more than 30 employees.

Samantha Kilgore, an agricultural communications graduate from the University of Georgia, began her tenure at ASG as an intern in 2012. There she discovered a passion for helping organizations meet their goals for growth and program development. Today, Kilgore serves as an account manager for organizations ranging from agriculture and trade to STEM advocacy and media relations. As CMO, Kilgore will direct ASG brand development and develop overall client communication strategies.

Circles of Troup County was chosen to pilot a new national partnership program with Circles USA and Ideos Institute to address poverty issues in Troup County. “Circles USA selected Circles Troup County as the pilot site for our new partnership with Ideos because this chapter already has a deep connection to its community members and a successful history of advocacy,” said Kamatara Johnson, Circles USA chief learning officer. “We know that Sherri and her team have the experience and skill to do this pioneering work well, paving the way for other chapters in our community of practice to be bold in facilitating community dialogues that heal our nation.” The project includes multiple listening sessions with a racial, gender and economically diverse group of community members. “We were honored to be chosen for this project and I’m excited to bring together diverse voices to learn from and work together to create a thriving community for everyone,” said Sherri Brown, executive director of Circles of Troup. Ideos Institute specializes in facilitating group discussions that use empathy-based communication story sharing and joint action to increase understanding and trust among community members.

Do you know a Mover, Shaker, or Risk Taker? Tell us their story! CONTACT: leslie@lagrangechamber.com www.lagrangechamber.com

MARKETING YOUR NEW SMALL BUSINESS

ou’ve been working hard for months or even years to launch your new small business and the day is finally here. You’re open for business, the ribbon has been cut, but now what? How do you get the word out to the community about your products or services?

give their branding a single thought. Execution and consistency are the most important tips for the most effective branding. You need to decide on a logo (even if it’s really simple - that’s okay!) and then make sure you use it everywhere. Here are some tips to make sure your brand is professional and effective.

Marketing a new business can be daunting… there are so many options. What is the best use of your time and money? Below are three areas where you should focus your time and marketing dollars in the early days.

Define Your Brand

1. MAKE SURE YOUR BRANDING IS ON POINT

Once you have decided on a direction for your brand, pick a logo and color scheme and stick with it. Always use your logo on all your advertising, marketing, and communications and be sure to use the same colors and fonts so your branding is always consistent.

Some people obsess over their business’ name and logo for months before actually getting started, and others don’t even

Create a “brand manual” that outlines how to use your logo and what fonts, colors and sizes are appropriate. If you hired

November 2021

a designer or agency to help you with branding, ask them to create a brand manual or style guide for you. Get the Brand Essentials Every business is different, but once you have a brand, here are some of the brand identity marketing pieces that can give your new small business a professional look and help get the word out: • Business Cards • Embroidered Shirts • Vehicle Magnets • Window Clings/Vinyl • Brochures/Catalogs/Menus

M You can get a few embroidered shirts, some business cards, and a pair of vehicle magnets for just a few hundred dollars and generate instant credibility when showing up to give a customer a quote.

services. Take your time here… don’t skip steps or hurry through these sections. Add as much information as you can - it will help potential customers find information about your business.

Building a professional brand can help quickly build trust and credibility with potential customers.

I recommend creating graphics specifically for each social media platform you are joining. It can really make a big difference to hire a designer or agency to create brand packages for your social media.

2. INVEST IN SOCIAL MEDIA Social media is one of the most effective (and inexpensive) ways to market your new small business, but it can also be very intimidating. Below are some pointers on how to get your new company’s social media off to a great start. Decide on a Platform & Plan Which social media platforms should you focus on? It will depend on your business, the products or services you offer, and your customer base. Don’t try to be everywhere, initially just pick the one or two platforms that will best allow you to connect with your audience and focus your time and energy on those.

Post Regularly This is by far the most important tip – it’s all about engagement and building trust and relationships with your potential customers. You have to post regularly. Set a schedule and stick to it. Whether it’s weekly, two times a week, or every day, choose how often you can post and be consistent.

• Instagram - Younger audience, B2C mainly

Even if you just go live on Facebook to give a quick 30–45 second tip or offer a piece of advice, the more often you post and the more consistently you post, the higher your level of engagement will be. The social media platforms’ algorithms favor people and companies that post regularly and get engagement, so the more you post and the better your posts are at getting watches, likes, and shares, the more they will be shown to new potential customers.

• TikTok - Youngest audience, video-only

3. GENERATE BUZZ WITH PR

• Twitter - Short form text, great for starting conversations

New businesses are newsworthy, but so many new small businesses don’t take advantage of the potential free marketing that PR can help generate.

• Facebook - Generally older audience, both B2C & B2B

• LinkedIn - B2B, great for making connections with professionals • YouTube - Great for instructing, reviewing, or storytelling Create Business Pages & Profiles You may be tempted to just use your existing Facebook profile for your business since you already have a lot of friends, but you should create a dedicated business page for your company. The same goes for Instagram, Twitter, LinkedIn and other social media platforms. Most platforms will walk you through the process of setting up your business page or profile, from uploading cover image and profile image to setting your location, hours, and listing your products/

Local Newspapers, TV Stations, and Radio Stations Local media outlets love featuring small businesses in the community, but they are often understaffed and overworked, so the easier you can make it for them to write a story about your new business, the more likely it will get published. Create a “media kit” that has all the information and assets they need to easily craft a story. Be sure to include:

• Quotes from the owner • Location, hours, etc. Reach out to each local publisher by email with a short one-paragraph summary of your new business - tell your story in just a few sentences. Why did you want to start a business? What makes you better than the competition? Why would anyone be interested in reading about you? Chamber of Commerce Being a member of your local Chamber of Commerce has it’s benefits! Be sure to schedule a ribbon cutting, fill out your online business directory listing in detail, and attend and sponsor Chamber events. Attend the chamber’s New Member Orientation to find out all the ways your local Chamber can help you grow your business. Sponsor & Support Local Organizations Supporting local nonprofit organizations that you care about is a great way to give back to your local community while also generating some cost-effective marketing at the same time. As a new small business, it may be difficult to make large financial contributions, but many local nonprofit organizations would love to receive in-kind donations of products or services as well. A side benefit of supporting local organizations is the publicity that comes along with it. Don’t be shy – toot your own horn! Any publicity you generate about your sponsorship or partnership also helps to raise awareness for the organization you are supporting. It’s a win-win. Conclusion Launching your new small business is hard, but with a consistent, professional brand image, you can get the word out through social media and PR and instantly build credibility and attract potential customers.

• Logo • Photos • Description of business - both short and long

Brandon Eley Eley Digital brandon@eleydigital.com 706-407-1047

www.lagrangechamber.com

C H A M B E R

E V E N T S

Join us in celebrating our members! Ribbon Cuttings, Anniversary Celebrations and Grand Openings

Not Another Smoothie Shop 1605 Vernon Road, Suite 1600 LaGrange

Groundbreaking Ceremony Phoenix Crossing 102 Jordan’s Way, LaGrange

Chicken Salad Chick 1509 Lafayette Parkway, Suite A LaGrange

Little Lions Preschool 2583 West Point Road LaGrange

Fabframez 36 S. Lafayette Square Downtown LaGrange

Emberglow Handmade The Colonial Building 119 Ridley Avenue, LaGrange

Local Groundz Coffee Co. 407 N. Greenwood Street LaGrange

Drive Bar Hogansville 218 N. Hwy 29 Hogansville

Haug Law Group, LLC 201 Ridley Ave., Suite B LaGrange

November 2021

C H A M B E R

StepStone Family & Youth Services 325 Greenville Street LaGrange

The Lofts (former Dixie Cotton Mill) 710 Greenville Street LaGrange

Medicare Answers Now 101 S. Dawson Street, Suite E LaGrange

Just Peachy Waxing, LLC 1510 Lafayette Parkway, Suite A5 LaGrange

E V E N T S

Groundbreaking Ceremony Miracle League Athletic Complex 1904 Hamilton Road LaGrange

Laniakea Medical Office Building 1015 Lafayette Parkway LaGrange

We’re OBSESSED with creating PROFITABLE online EXPERIENCES

E-Commerce Consulting

Online Marketing

Website Development

Full Service Solutions from Strategy to Implementation EleyDigital is a small team of specialists in online marketing, e-commerce, and web design & development with more than 20 years of experience.

Visit www.eleydigital.com connect@eleydigital.com or call 706.407.1047 to schedule a consultation

www.lagrangechamber.com

C H A M B E R

E V E N T S

CHAMBER BUSINESS COUNCILS

STATE OF TOURISM Our featured guests for our "State of Tourism" lunch presented by Jackson Services, included:

West Point

Kathy Tilley, Executive Director, Visit LaGrange Nija Torrence, Regional Tourism Marketing Manager, Explore Ga. Carleton Wood, Executive Director, Hills and Dales Estate

New Member Orientation West Point Business Council, presented by Results Property Management was held at Point University. Jason Ransbottom, Senior Manager with Hyundai Transys Georgia Powertrain gave us an update and their plans going forward.

Hogansville

Hogansville Business Council met for an afternoon tee time at Drive Bar. Special thanks to Mack Reynolds Realty, LLC, for providing us with a fun golf experience by reserving the golf bays.

November 2021

On Tuesday, October 26 new members from this quarter mixed and mingled with fellow Chamber members as well as board members and diplomats. We discussed membership benefits, our mission and programs to help achieve success and maximize the return on investment. Also in attendance was Todd Carlisle with the Small Business Development Center.

C H A M B E R

EARLY BIRD BREAKFASTS August

E V E N T S

Save the Date!

Our featured speaker was Amir Ghannad. He spoke to us about Discovering The Transformative Leader Within. Special thanks for our Gold sponsor, Kiwanis Club of LaGrange.

September

December 2, 2021

Dr. J. Marshall Sheppard, Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia was our guest speaker for our September Early Bird Breakfast. He informed us about the Georgia Climate Project and Drawdown Georgia. Special thanks for our Gold sponsor, Kimble's Food by Design

October

At October’s Early Bird Breakfast, our featured speaker was Rob Corcoran, author of Trustbuilding: An Honest Conversation on Race, Reconciliation, and Responsibility. Special thanks for our Gold sponsor, Communities in Schools.

www.lagrangechamber.com

C H A M B E R

E V E N T S

VALOR AWARD WINNERS

he Valor Awards pay tribute to Troup County's public safety professionals, including firefighters, police, and emergency personnel. Presentations included the Shining Star Award, Medal of Merit Award, Lifesaving Award, Public Safety Awards, Medal of Valor Awards, and Commissioner Richard English, Jr. Lifetime Achievement Award.

Georgia State Patrol’s Trooper First Class Brian Harman was recognized with the Gold Medal of Valor Award.

SPECIAL THANKS TO OUR SPONSORS:

Presenting Sponsor: Great Wolf Lodge Supporting Sponsor: TWFG Insurance Services Award Sponsors: Point University, The Medicine Cabinet/Hometown Family Medicine, F.L.I. Properties, True North Investments,TalentKinect

Troup County Sheriff’s Office Investigator Jamie White and LaGrange Police Department’s Officer Wendy Bryant and Officer Ryan Cadenhead were recognized with the Silver Medal of Valor Award.

LaGrange Fire Department’s Deputy Chief Willie Bradfield, Lieutenant Troy Reynolds, Sergeant Sean Guerrero, Firefighter Caleb Alldredge, Lieutenant Caleb Harrison, Sergeant Andrew McNeil, Firefighter Brandon King were recognized with the Bronze Medal of Valor Award.

November 2021

C H A M B E R

E V E N T S

LaGrange Police Department’s Detective Jason Duncan was recognized as the Public Safety Person of the Year.

West Point Fire Department’s Chief Milton Smith with the Shining Star Award.

Troup County 911’s Shannan McLaughlin was recognized as the Communications Person of the Year.

LaGrange Police Department’s Officer Marcus Horne was recognized with the Medal of Merit Award.

LaGrange Police Department’s Lieutenant Mark Cavender and Sergeant William Nelson were recognized as the Public Safety Unit of the Year.

Troup County Fire Department’s Captain Rusty Brown, Firefighter/EMT Eric Rogers and Volunteer Fire Fighter Jason Cadenhead were recognized with the Lifesaving Award.

This year, in memory of Commissioner Richard English, Jr. the Chamber established the Commissioner Richard English, Jr. Lifetime Achievement Award. This award is given to a public safety professional who exemplifies the qualities so admired in Commission English. Congratulations to Chief Marshal Lonza Edmondson with the Troup County Marshal’s Office.

www.lagrangechamber.com

C H A M B E R

E V E N T S

eachy Greens, presented by J. Smith Lanier was held at Highland Country Club on Thursday, October 7. Golfers enjoyed a round of golf, a putting contest with prizes, closest to the pin game and longest drive contest while making great business contacts.

SPECIAL THANKS TO OUR SPONSORS: Presenting Sponsor: J. Smith Lanier Gold Sponsor: GO Realty, Electrical Technicians, Inc 19th Hole Lunch Sponsor: Kimble's Foods by Design Beverage Cart Sponsors: Mallory Agency, The Yard on Mill Apartments Kilt Premium Business on the Tee Sponsor: Pike Consulting Group Flag Sponsor: Results Property Management The Throne Sponsor: Jackson Services Tumbler Sponsor: Get Troup Reading Photo Sponsor: Elite MarketingCo. Business on the Tee Sponsors: Actikare Responsive In-Home Care, Acceptance Insurance, Hometown Family Medicine, LaGrange Grocery, Haug Law Group, LLC, Results Property Management, Southern Credit Union, Chicken Salad Chick, Airforce Heating and Air

November 2021

S M A L L

B U S I N E S S

Prioritization is Key

eing a business owner is challenging regardless of the economy, condition of the industry, time of year, or even time of day! On numerous occasions, I have been given the analogy that being a business owner is like being a metaphorical “fire fighter". The challenge is that there is ALWAYS a “fire” that needs to be put out. How do you decide what to attack first? Some “fires” to attack are obvious such as those that are disturbing the core structure or foundation of the business like responding to a customer who is waiting on a service to be provided, an employee whose direct deposit didn’t occur, or paying an invoice. What about the rest? Task or opportunities that are urgent, appear to be important, or reoccurring, whether it be an opportunity to bid on a job that must be in by the end of the day or the latest email that pinged your phone? Below are a few suggestions or thoughts that hopefully will help you decipher and filter through setting priorities throughout your day and week: 1) What task or opportunities are time sensitive? If something has a deadline attached to it, then the decision of when to complete it can be easier to determine. If it tasks

related, then the deadline itself will help dictate when and how it is completed. If it is opportunity related, the challenge with the deadline is determining if it fits with the direction and strategy of your company. One thought on how it fits with the direction of your company is core values.

destination. The goal setting serves as land markers along the trail to light the way. The strategic plan and goal setting produces similar effects for a business owner as they will help one navigate what opportunities and task to work on as they set the direction to take the business.

2) What are the core values of your business?

Prioritizing task, capitalizing on opportunities, along with other type “fires” are challenges a business owner faces daily. Developing the ability to determine when, where, and how to attack those “fires” is the key. Hopefully these tips have provided some additional insights into knowing when, where, and how to roll!

Core values are the guiding principles that help business leaders, managers, and employees make decisions. In the decision process, they are part of the “filtering” process. How does the task or opportunity align with these values? For example, if one of your values is, “Our customer is always first.” As you look at setting priorities on completing task or seizing opportunities, some of those at the top should be related to taking care of your customers. 3) What are the strategic goals and objectives for the business? Having a strategic plan and setting both long- and short-term goals for the business can also be a major resource in determining priorities. Developing a strategic plan for the business is much like having a compass when hiking in the wilderness. If a hiker knows the direction of their destination, then the compass acts as the guiding force to reach their

NEED HELP WITH YOUR SMALL BUSINESS? Contact Todd Carlisle with the UGA Small Business Development Center at (706) 569-2651 to schedule a consultation in our LaGrange office.

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SP O T L I G H T O N L A GRANGE

2021-2022 LaGrange Youth Council

SWEETLAND AMPHITHEATRE

weetland Amphitheatre wrapped up its 2021 season with Boyz II Men September 19th and Country Music Sensation Kip Moore October 8th. The 2022 concert season is expected to be announced in early 2022.

he LaGrange Youth Council elected its leadership for the 2021-2022 school year. The council also voted on their three main priorities for the year. The council also voted to focus their efforts on three priorities this year including mental health awareness, mentorship & sustainability. The group will be divided into three committees and each committee will focus on developing a project that will positively impact the community. For more information on the LaGrange Youth Council go to lagrangega.org/ Home/Youth_Council.

2021-2022 LaGrange Youth Council Committee Chairs

Sweetland on Ice opens to the public Friday, November 19th. New this year – holiday spirits & concessions and free community holiday movies on the Sweetland stage:

Friday, 11/19, 7-9PM – ELF Friday, 11/26, 7-9PM – A CHRISTMAS STORY Friday, 12/3, 7-9PM – HOW THE GRINCH STOLE CHRISTMAS Friday, 12/10, 7-9PM – IT’S A WONDERFUL LIFE Friday, 12/17, 7-9PM – THE POLAR EXPRESS

L-R, LaGrange Youth Council Mentorship Committee Chairperson Sydney Edelson, Sustainability Committee Chairperson Devin Dents & Mental Health Committee Chairperson Riley Whitlow.

2021-2022 LaGrange Youth Council Officers

Local insight. Financial strength. Serving LaGrange for 80 years. L-R, LaGrange Youth Council Secretary Katy Beth Bedingfield, Chairperson Milly Criswell, Vice-Chairperson Addie Eiland & Historian Kate Asbell. 38

November 2021

LaGrange is on the rise, and we’re proud to be part of it. Here’s where valuable local insight and strength of financial services position us to meet almost any personal or business banking need. synovus.com/lagrange Synovus Bank, Member FDIC.

L T

Think Pink: Raise Your Breast Cancer I.Q.

reast cancer is the most common cancer diagnosed among U.S. women and is the second leading cause of death among women after lung cancer. According to the American Cancer Society, over 281,550 new invasive breast cancer cases will be diagnosed this year in the U.S. Women in our country are diagnosed with breast cancer more than any other type of cancer, apart from non-melanoma skin cancer. Breast cancer is most often found in women, but men can get breast cancer too. About 1 out of every 100 breast cancers diagnosed in the U.S. is found in a man.

Like any debilitating disease, some symptoms can be spotted early to help protect patients. Knowing what to look and feel for can raise the alarm early on breast cancer and help treat it before it can progress. • Lump development in the breast or underarm, close to the armpit.

K – KNOWLEDGE: Knowing your personal health, family history and risk factors can help to your doctors determine if you are at increased risk of developing breast cancer. Typically, breast cancer risk factors include:

Dr. Laura Pearson, an oncologist and breast cancer specialist with Wellstar Health System, wants women to “Think PINK” (prevention, information, next steps and knowledge). Below are tips and suggestions to help women stay healthy and promote breast cancer awareness all year long.

• Gender. Women are more likely to develop breast cancer. However, men and patients that identify as non-binary should also be screened for the disease.

P – PREVENTION: • Breast swelling or development of skin thickening or thickening of the breast texture. • Redness and/or skin flaking around the breast and nipple.

Who should get screened? When and what can patients expect? Typically, between the ages of 40-50, it’s a good time to start receiving annual examinations. Patients with more risk factors should err on the side of caution and begin getting tested early.

• Discharge other than breast milk from the nipple.

I – INFORMATION:

N – NEXT STEPS:

Familiarize yourself with the signs and symptoms of breast cancer.

Once a patient has been diagnosed with breast cancer, it is important to partner with yourphysician to plan the next steps and stages of your treatment.

What are the symptoms of breast cancer?

Schedule a follow up meeting with your physician. Be sure to ask questions about your diagnosis and treatment options. Consider consulting with a specialist: Wellstar breast surgeons are part of an integrated team, who willrecommend treatment tailored to your condition and prognosis. Wellstar patients have access to themost advanced digital imaging technology, facilities, and a team of skilled breast specialists in surgery,radiation, pathology and oncology.

On the heels of breast cancer awareness, it is important for women to know breast cancer facts and symptoms, and get regular screenings to find and detect breast cancer early.

Regular communication with your physician, routine doctors’ visits, and on-schedule screenings such as mammograms are the best ways to prevent and find breast cancer early.

What do we do when someone receives a positive breast cancer result? What are the next steps?

• Any change in the size or the shape of the breast • Pain in any area of the breast.

• Getting older. As a woman gets older, she should get screened about once a year to be sure nothing has developed. • Hereditary predisposition can increase the risk for the development of breast cancer. Patients with families who have had breast cancer may be more likely to develop it in the future. • Previous radiotherapy use in treatment for other cancers or lymphomas can also raise the potential forbreast cancer development. • Previous breast cancer diagnosis often means a patient is more likely to develop breast cancer again.

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November 2021

SPOTLIGHT ON WEST POINT

What is in store for the City of West Point in 2022?

he City of West Point is positioned to experience great things in 2022. It’s been a decade and a half since Kia Georgia announced they would locate their manufacturing facility in West Point. The city continues to capitalize on the nearly $2.5 billion dollar investment. Our development professionals continue to work with Kia and the automotive industry to provide needed facilities and infrastructure. Kia will begin the production of the Kia Sportage right here in West Point Georgia soon and the new model will be delivered to dealerships in early 2022. Downtown West Point continues to gain momentum and is now thriving with destination restaurant locations. In 2022 we anticipate the downtown will continue to infill in the few remaining vacant store fronts with a variety of new businesses and residential options. Point University continues to succeed and bring a fresh and new dynamic to the city. We anticipate new opportunities for Point to develop its programs in the downtown area next year.

the pipeline. There will be new infrastructure along 10th Street as sidewalks and intersection improvements are constructed. Residential growth that kicked off in 2021 will continue into the new year with a third phase in the Harris Creek development. New residential projects will soon be releasing their plans to build a variety of housing in the city. City departments will be paving roads, upgrading utilities, training to higher standards, planning for growth, teaching children, engaging with customers, and in general providing a high level of service to the citizens, businesses, and visitors. The City of West Point staff is the key to the cities success of being a small city doing big things. We are excited about the possibilities of 2022 and look forward to a strong and successful year.

The 10th Street Corridor will see new housing beginning in 2022 along with several commercial projects that are in

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YOUNG

PROFESSIONALS

HYPE is a high impact group of diverse young professionals working together to showcase Troup County as a unique and fun place to work and live. HYPE provides its members with opportunities for building relationships with community and business leaders and cultivates an atmosphere for building personal relationships and a sense of purpose within the community.

SPECIAL THANKS TO OUR SPONSORS: Bark at the Park Presenting & Dog Walk Sponsor: Thornton & Graham Finish Line Sponsor: Results Property Management Gold Sponsor: Airforce Heating & Air, Go Realty, Jenna Calleen Photography, Emory at LaGrange Silver Sponsor: Mallory Agency, The Exchange at 1105

HYPE, presented by Hyundai-Transys Powertrain hosted their sixth annual Bark at the Park 5k and dog-friendly walk sponsored by Thornton & Graham at Southbend Park on Saturday, October 30.

Coffee and Connections at Local Groundz

Winner Best Costume

Winner Looks Most Like Owner

Winner Best Tail Wag Chophouse Axe Throwing

November 2021

A Place for Every Kid

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November 2021

Troup Trends | November 2021 Issue

Articles inside

Young Professionals

Spotlight on West Point

Healthcare

Spotlight on LaGrange

Spotlight on Leadership

Chamber Events

Small Business

Marketing

Spotlight on Non-Profit

Education

Spotlight on Hogansville

Spotlight on Troup County