Marketing Opportunities 2013-2014 Guide
With more than 1,700 business members, the Chamber is a powerful resource for business connections in Lakeland and Polk County. This year, take the step toward maximizing your Chamber membership by taking advantage of marketing opportunities that align your business with powerful programs and meaningful events.
Be Seen... In Your Business Love your location? Show it off! Sponsorship of these events brings Chamber members & guests to your business to network, learn and meet you!
Business After Hours
Business & Breakfast
Monthly | Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in attendance. This casual, social networking continues to be a Chamber favorite.
Bi-Monthly | A premier networking opportunity for early birds, Business & Breakfast events add some professional development too! Each event is hosted by a member business to offer maximum exposure for a minimum investment. Held in even months during 2013.
Benefits of Sponsorship: • 200+ business people at your location, Benefits of Sponsorship: interacting with your staff. • 30+ business people at your location, • Your company brand associated with one of interacting with your staff. the most popular and well respected Chamber • Opportunity to provide professional events. development speaker for event.
Citizens Bank & Trust has been a Chamber sponsor for over five years and hosts one of the largest Business After Hours events. Our building’s deck overlooks beautiful Lake Morton; we’ve been able to bring more than 600 Chamber members and non-members together, providing an atmosphere that is casual and welcoming to all. As a sponsor, Citizens Bank & Trust has the opportunity to showcase our commitment to the community of Lakeland and letting people know: When you’ve been around as long as we have you’re either good, or you’re history. We’re both. Mary Stephenson, Vice President Citizens Bank and Trust, Member FDIC
Audience: • Business Owners and Decision Makers • Board of Directors and Chamber Members
Audience: • Business Owners and Decision Makers • Board of Directors and Chamber Members
Sponsorship: • $1,500
Sponsorship: • $500
New Member Reception Bi-Monthly | Welcome new members to the Chamber, share your membership experiences and open the doors of your business to congratulate them! Held in even months in 2013. Benefits of Sponsorship: • Showcase your location while highlighting your support for new Chamber members. • Be the first to welcome new members to the Chamber family. Audience: Business Owners | Board of Directors and Chamber Volunteers Sponsorship Levels: $250; $1,250
Membership Advantage
Ribbon Cutting and Ground Breaking events are an exclusive benefit of Chamber membership for: - First-Time Chamber members - New Business Location - New Business - New Owners - Starting/Completed renovation or expansion To request a Ribbon Cutting or Ground Breaking, contact Kara at kbutch@ LakelandChamber.com.
Be Seen... By Visitors & Residents 2013 EVENTS
Membership Advantage
Find access to these marketing tools by logging in to the Members Area at LakelandChamber.com. If you’ve misplaced your username and password, please call us at (863) 6888551 to reset your information. Calendar of Events: Add one event each month to share with the community. Please follow Event Guidelines. Coupons: Post discounts, offers or specials for fellow members or the community at large.
Key Words: Add “key words” or search terms that are commonly associated with your business. Member Decal & Web Banner: Download the Chamber Member decal or Buy Lakeland logo, or choose to copy & past html code for use on your website. Social Media Links: New for 2014, businesses can include links to social media sites in the Preferred Business Directory.
Relocation Package Connect directly to Lakeland’s newest residents! With more than 700 Relocation Packages mailed or handed over the counter, your company can be one of the first to brand your expertise and service. Audience: • Prospective and new residents Flyer Insert Rate: • $500, Company provides flyers Presenting Sponsor Rate: • $1,200, Company provides flyers • Company Logo on envelope
Be Seen... 2013 Signature Events CarBQ November 15, 2013 | During this signature event, the Chamber, with the help of Fred’s Market Restaurant, will be serving up some of the best pulled pork sandwiches in the county! Businesses are encouraged to support the Chamber and their employees by ordering lunches for folks in the office. Benefits of Sponsorship: • Show your support of the Chamber and the 90,000 Lakeland residents that Chamber members employ. • Company logo or name included with 4,000 lunches • Sponsorship recognition in on-site signage, communications and event materials where appropriate. Audience: • Business Owners and Decision Makers • Board of Directors • Employees Sponsorship Levels: • $500 - $5,000
23rd Annual Chamber Scramble November 2013 | The Chamber’s annual Golf Scramble offers members time to re-connect, entertain clients, and enjoy the beautiful Florida weather. This popular event serves as one of the Chamber’s most important fund raisers, allowing the organization to fulfill it’s mission. Benefits of Sponsorship: • Display your support of Lakeland’s growing economy. • Signage on day of event. • Reservations for players in this sell-out event. Audience Attending: • Business Owners • Board of Directors and Chamber Members • Community Leaders & Elected Officials Sponsorship Levels: • $100 - $5,000
Be Seen... Supporting Signature Events Hats Off to Chamber Members
68th Annual Tiger BBQ
January 14, 2014 | The launch of the new Guide to Lakeland is a favorite of all Chamber members. Hats Off to Chamber Members brings Chamber member volunteers together for breakfast before delivering the new Guides and Membership Collateral to 1,700+ member businesses. Benefits of Sponsorship: • Deliver your information directly to 1,700 business owners with important Chamber information. • Align your company with the Chamber and its efforts to connect members. Audience: • Business Owners and Decision Makers • Chamber Members Sponsorship Levels: • $500 - $1,000
CommUnity Diversity Celebration March 2014 | This celebration of diversity attracts business leaders and champions of community for a lunch-time keynote. As the premier countywide diversity event the CommUnity Diversity Celebration attracts nationally-recognized speakers, offering memorable and inspiring presentations each year. Benefits of Sponsorship: • Recognize your company’s commitment to diversity. • Have your company’s logo prominently featured at Lakeland’s only celebration of diversity in the workplace. Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials Sponsorship Levels: • $500 - $8,000
2013 Annual Meeting February 6, 2014 | The Annual Meeting celebrates the Chamber’s accomplishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight. Benefits of Sponsorship: • An excellent opportunity to showcase your business in front of 1,000 decision makers. • Reserved seating at this sell-out event. Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials
February 2014 | Each year, the Detroit Tigers organization helps boost Lakeland’s economy with an estimated $25 million impact. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, families, staff and fans are all treated to a warm homecoming and thank you each spring. Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! 300 Tigers and their guests attend this event with 700 Lakeland fans. Benefits of Sponsorship: • Show your company’s support of one of Lakeland’s biggest economic drivers. • Sponsor recognition to business leaders, tourism industry leaders and the general public. • Title Sponsor’s logo included on the drink mug giveaway! Audience Attending: • Board of Directors and Chamber Members • Community Leaders and Elected Officials • Baseball Players, Officials, and Fans • Economic Development and Tourism Leaders Sponsorship Levels: • $500 - $5,000
Sponsorship Levels: • $5,000; $10,000 Texas Cattle Company is thrilled to support and partner with the Lakeland Area Chamber of Commerce for the Annual Detroit Tiger BBQ held at Joker Marchant Stadium each February. This is our opportunity to help demonstrate our continued support of the Detroit Tigers and the tremendous economic impact that Spring Training has on our community as well as showcase to the participating fans the outstanding food we provide!
Grant Piche’ Texas Cattle Company
Legislative Wrap-Up Breakfast May 2014 | Each year, the Chamber hosts our Polk County Legislative Delegation to share a first hand account of the work from session. Tickets to this breakfast sell out every year, and offer a perfect way to share your brand with Lakeland’s most influential business owners and decision makers. Benefits of Sponsorship: • Feature your company as one that supports good public policy in front of Polk County’s elected delegation and decision makers. • Reserved seating at this sell-out event. Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials Sponsorship Levels: • $500; $2,500
Be Seen... In Print and Online As Lakeland and Polk County’s premier business organization, the Chamber is an important resource for business and community decision makers as well as area residents, visitors, and newcomers. Our innovative and respected publications get your message directly to your target audience.
2014 Guide to Lakeland
Forum for Business
A colorful, comprehensive guide to Lakeland’s Quality of Life, the Guide receives rave reviews from members and visitors each year. This publication serves as a business directory, relocation resource and Chamber information report, offering companies from all industries the opportunity to increase brand recognition and position themselves as a leader in the community. The Guide is distributed to 1,700 member businesses, 700 relocation packets, countless hotels and motels and walk-in referrals.
Monthly Magazine | This 24-page, full-color magazine is distributed to 3,900 business professionals each month in print and electronic forms. Content includes news from the Chamber, important updates about community initiatives, business spotlights, ribbon cutting announcements and more.
Audience: • Prospective and New Residents • Visitors and Convention Guests • Board of Directors and Chamber Members • Lakeland Community Full Color-Premium Placement • Outside Back Cover: $4,875 • Inside Front Cover: $3,875 • Adjacent TOC: $3,375 • Inside Back Cover: $2,975 • Adjacent Business Directory: $2,775 Full Color-Quality of Life Section • Full Page: $2,575 • 1/2 Page: $1,775 • 1/3 Page: $1,275 • 1/6 Page: $875 Black/White-Categorical Directory Section • 1/3 Page: $675 • 1/6 Page: $475 Additional Category Listings • $50 each
Audience: • Board of Directors and Chamber Members • Business Leaders and Elected Officials Full Color Rates: • Full page: $750/month • 1/2 page: $550/month • 1/3 page: $425/month Member to Member Inserts: • Insertion Fee: $450/month Discounts for frequent advertisers. 3x=10% off, 6x=15% off, full year=20% off
Forum 2.0 e-Newsletter Bi-Weekly | The Chamber’s e-Newsletter reaches 3,000 business people and Lakeland residents twice a month. With updates from around the City, member news, upcoming events, and coupons, this is a must-read e-mail! Audience: • Board of Directors and Chamber Members • Lakeland Community Leaderboard (575 x 75 px) Rates: • $99/edition • $475/six (6) issue bundle
Ad art deadline is October 1, 2013. Publication Date is January 14, 2014.
Side Card (138 x 400 px) Rates: • $69/edition • $330/six (6) issue bundle
Membership
E-mail press releases to PR@ LakelandChamber.com for inclusion on the blog and the Forum 2.0 as space is available.
Chamber members receive one categorical and one alphabetical listing in the Guide to Lakeland and LakelandChamber.com, including a Web link and social media links.
E-mail member accomplishments to MOTM@LakelandChamber.com for publication in the Forum for Business.
Advantage
45 word limit.
Bank of Central Florida has advertised in the Forum for Business since the redesign in 2011. Because the magazine is businessfocused, it allows our creative team to target our message and highlight clients within our business community. Our choice to advertise in the Forum supports our brand, spotlights our clients, and allows our Chamber to continue working for our business community. Paul J. Noris, President & CEO Bank of Central Florida, Member FDIC
LakelandChamber.com Launches Mid-August We’re improving the design of LakelandChamber.com, and improving results for our advertisers! Currently, close to 10,000 visitors view the Chamber’s website each month, and with the new responsive design, even more digital users will be able to find your business online! Through our partnership with WebLink International, the Chamber’s database and website provider, our members are able to maximize search results and membership investment. Advertising Rates: • $550/year, Premiere Web Package including interactive member page • $950-$2,750/year Banner Ads (varies by page placement and ad size)