April 2012 Forum for Business

L A KELAND AREA CHAMBER OF COMME R C E

F O R B U S IN E SS April 2012 | Vol. xXI, No. 4

Detroit Tigers Mean Business for Lakeland

BUY LAKELAND. It Makes GOOD cents!

FORUM FOR BUSINESS Lakelandchamber.com

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CHAMBER STAFF K a t h l een L . M unson President

KMunson@LakelandChamber.com

B a rb a r a B enne t t Executive Assistant

BBennett@LakelandChamber.com

Kara Butch

Administrative Assistant, Membership Development | Communications

kbutch@LakelandChamber.com

S a l ly C h a p m a n

Vice President, Finance & Administration

SChapman@LakelandChamber.com

Y a d ir a P. Ho l mes Vice President, Public Affairs

YHolmes@LakelandChamber.com

C a ro l y n J a c kson

Senior Vice President, Member Relations

CJackson@LakelandChamber.com

J a c q ue l ine L . J o h nson

Senior Vice President, Convention & Visitors Bureau

JackieJ@LakelandChamber.com

K a t ie M c B ri d e - M c K en z ie Membership Account Executive

KMcBride-McKenzie@LakelandChamber.com

N ikki O a k l e y

Membership Account Executive

NOakley@LakelandChamber.com

Terr y O t t in g er

Vice President, Membership Development

TOttinger@LakelandChamber.com

P a t t y S mi t h

Administrative Assistant, Convention & Visitors Bureau

PSmith@LakelandChamber.com

L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y W a l ker W i l kerson | C h a irm a n of t h e B o a r d

Am y W i g g ins

Vice President, Communications

AWiggins@LakelandChamber.com

CliftonLarsonAllen LLP

K a t h l een L . M unson | Pub l is h er Lakeland Area Chamber of Commerce

Am y S . W i g g ins | E d i t or Lakeland Area Chamber of Commerce

C E Desi g n c o . | Cre a t i v e Dire c t ion & P R O D U CT I O N www.cedesignco.com

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35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com Š 2012 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

L eade r s h i p L a k e l a n d C lasses “Give Back”

Tracy Kimbrough

Baylis & Company PA CPAs

Jennifer Adams

Bank of Central Florida

CONNECT ] LeadershipLakeland Alum.com

Officially, the Leadership Lakeland program is a one year commitment, but the commitment for some of the graduating classes unofficially continues well past graduation.

All graduates are encouraged to join the Leadership Lakeland Alumni Association, a strong and valuable organization with a formalized plan for each year including social, educational, and philanthropic activities to benefit the community. Beyond membership with the Alumni Association, many classes continue to get together throughout the year.

Class 28, although

just one year past graduation, recounts the experiences that helped to bond the group as ONE. As with each leadership class, the members of Leadership Lakeland Class 28 were all of different backgrounds, ages, and experiences, but the bonds that were forged and the enlightenment that was attained forever changed them and bonded 30 individuals as ONE. The class year began in 2010 and brought the group together as ONE to celebrate the birth of a first child.

With representation on several boards, the group operated as

ONE for events like the SPCA Auction, Wine Festival of Central Florida benefitting AFI and the Polk Museum of Art’s Red White and the Blues. Beyond board fundraising events, the ONE group also swupported Movember (Prostate Cancer Awareness) and provided supplies and furnishings to a family who went from being homeless to getting back on their feet through the Salvation Army’s Transitional Housing program. As ONE, they showed this family someONE cares. Their ONEness was tested when a classmate was relocated to Atlanta. As the year

came to a close, they had the opportunity to lift up one member during the unexpected death of her father. The majority of classmates attended the funeral in their beloved black Leadership Lakeland Class XXVIII shirts and sat together as ONE to help hold her together.

In the year following graduation the classmates, as ONE, have: • Met at members’ homes, restaurants and events – they even organized a LL28 Girls Night Out. • Continued to support classmates’ board fundraising activities, as well as

the Achievement Academy’s Annual Awareness Luncheon and March of Dimes Chef Auction.

One class member had the opportunity to share the need for a graduation for the Drop Back In School graduates. There was no budget for a graduation to honor these determined youth so Class 28, as ONE, raised the funds for their graduation and party.

Leadership Lakeland XXVIII encourages all Leadership Lakeland Alumni to connect and serve in this community…let us all become ONE.

Indulge. Revitalize. Awaken.

Watson Clinic’s Bella Vista Spa is the perfect place to enjoy the very highest levels of personalized attention. Offering world-class treatments provided by expert therapists, the Bella Vista Spa pampers the body, mind and spirit. We understand that your state-of-mind truly impacts physical results. When you have completed your spa treatments you will look as good as you feel.

Bella Vista Spa | 1755 N. Florida Avenue | Lakeland

863-904-6250 | www.WatsonClinic.com FORUM FOR BUSINESS

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Gree n T h u m b s S p r i n g u p I n Dixieland The Dixieland Neighborhood Association recently welcomed the University of Florida Agricultural Extension Urban Horticulturist, Dr. David Shibles, to their monthly neighborhood meeting.

Dr. Shibles spoke to about two dozen Dixieland residents about the basics of home vegetable gardening in Florida. His extensive presentation shared a wealth of knowledge on planning, designing, preparing, and maintaining a vegetable garden; making what may appear to many

Rick Perez

Dixieland Neighborhood Association Board Member

For more information on gardening or about the UF agricultural extension program go to PolkHort.com.

a toiling and difficult task as easy as 1,2,3. The residents in attendances left with great advice on how to overcome some of the most challenging aspects of gardening in Florida such as planting in infertile soils, protecting crops from extreme weather, and controlling pests as well as how to get the best yields. Armed with this information and their fledgling green thumbs, Dixieland residents are sure to be growing plenty of healthy and tasty vegetables in their backyards this Spring!

Mulches enhance root growth, reduce soil temperature fluctuations, prevent packing and crusting of the soil, minimize runoff and soil erosion, conserve moisture, help control weeds, and add to the beauty of the landscape by providing a cover of uniform color and an interesting texture to the surface. Keep the mulch 2-3 inches away from the stems of the plants and 2-3 inches deep. There are a number of mulches available to the homeowner including pine bark chips, eucalyptus, cypress mulch, hardwood chips, pine needles, oak leaves, yard debris and several others. The University of Florida does not recommend using cypress mulch because much of this product comes from the straight cutting and chipping of cypress trees.

This summer, Dr. Shibles has some advice for home gardeners: Herbs to plant Anise, basil, bay laurel, borage, cardamom, chives, coriander, dill, borage, ginger, lemon balm, oregano, Mexican tarragon, mint, oregano, rosemary, sage, savory, sweet marjoram and thyme.

Heritage Lakes

Homesites starting in the low $200’s Executive Homesites Gated 24-Hr. Manned Security

The Sanctuary

Starting at $689,900 Luxurious Estate Villa Homes Fairway or Waterfront Views

Calabaza, cantaloupe, cassava, chayote, cherry tomato, cucumber, dasheen, eggplant, Jerusalem artichoke, jicama, lima bean, Malabar spinach, malanga, New Zealand spinach, okra, pepper, roselle, Seminole pumpkin, snap beans, squash, Southern pea, sweet potato, tamarillo, yam and yard long bean.

Conserve Water Improving the water holding capacity of the soil is one important way to conserve water. Most Florida soils are sandy, and don’t hold water very well. Applying generous amounts of organic materials, such as compost and manures, at planting will increase the water holding capacity of the soil.

Mission Lakes

Starting at $199,900 64 Upscale Townhomes Four Floor Plans To Choose From

Laurel Glen

Starting in the $300’s Lakeside Villas Three Floor Plans To Choose From

www.Oakbridge.com Visit our Sales Center at 1301 Grasslands Blvd. Suite 100 (866) 668-1227 Pat Jones (863) 581-4699 | Debbie Haskell (863) 602-8830 | Kara Stahley (Property Management) 863.661.4317 4

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E xper i e n c e E M E R G E : conv e r t t he b u z z t o yo ur bottom line

BRANDT MERRITT Southeastern University

CONNECT ] EMERGELakeland.com

One of the hot phrases thrown around by businesses and other organizations over the past few years has been, “We’re going green!”

It’s typically a reference to new initiatives that are intended to make the organization more environmentally friendly. Whether it’s recycling products, or increasing energy efficiency, or reducing the amount of water used for landscaping, people are looking for ways to reduce their carbon footprint.

According to a watchdog organization called Carbon Disclosure Project, 68 percent of the 500 large companies it tracks have decided to make their green initiatives part of their core business strategy.

Not only does it provide good PR, but it can save lots of money. The McKinsey Global Institute predicts that if businesses and governments adopt policies that lead to efficient use of energy and resources, the global economy could save $2.9 trillion a year by 2030.

All of that sounds great, but what does it mean for a smallbusiness owner in Lakeland? What decisions can local organizations make to do their part for the environment and save some money?

Energy is an easy place to start. The California Energy Commission estimates that by setting the thermostat in an office

one degree higher, companies can save 1-3 percent off their electric bill. Simply turning off lights and appliances when not in use can save 2 percent, and using a power strip to turn off power to computers when not in use can save another 1-2 percent.

Using energy efficient appliances and light bulbs is another money-saver. According to Energy Star, bulbs that have the Energy Star rating use about 75 percent less energy than traditional bulbs and last six times longer. They estimate that if every American home replaced just one incandescent bulb with

an energy efficient bulb, the country would save about $600 million in annual energy costs and prevent nine billion pounds of greenhouse gas emissions per year.

Recycling, especially of office paper, is another easy choice. EMERGE Lakeland members recently took a trip to the Republic Services operations in Polk County to see how the recycling process actually works. Many young professionals have grown up with the expectation that paper, plastic, and aluminum should be recycled, and they seek out companies that have programs in place.

For organizations

that don’t recycle, the City of Lakeland has a Recycling Coordinator who can help implement recycling programs within the community.

Other simple solutions include using digital storage for office documents and information rather than paper, buying remanufactured ink and toner cartridges, encouraging a carpool system for employees, or even letting employees work from home.

That last suggestion, while it would reduce carbon emissions, might just be the wishful thinking of young professionals.

But the point is there

TURN It Up

The California Energy Commission estimates that by setting the thermostat in an office one degree higher, companies can save 1-3 percent off their electric bill. are numerous ways that companies can improve their sustainability while also improving their bottom line.

That’s what we call a win-win.

Start Your Day Off Right!

Join us on April 12 and start your day with a delicious breakfast at Southland Suites as we host the Lakeland Chamber of Commerce Business & Breakfast. And while you’re here, take a few minutes to explore our community and see why so many trust Southland Suites. It’s an ideal way to set the tone for a busy and productive day.

Tuesday, April 12 • 7:30 - 8:30 a.m. $5 for Chamber Members - $15 for Non-Chamber Members Your RSVP is appreciated!

Visit lakelandchamber.com to register Personalized Assisted Living 4250 Lakeland Highlands Rd. Lakeland, Florida 33813 (863) 701-7820

Your story continues here… ® Reg. U.S. Patent and TM Office. 18520-ROP01-0412 BC

Assisted Living Facility # AL10064

www.brookdaleliving.com FORUM FOR BUSINESS

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CONNECT ] Staples.com

MARKETING MINUTE worth millions

April is environmental awareness month here in the USA; marked most particularly on the 22nd with Earth Day. As a nation, our awareness of the need to protect our environment has greatly increased in the last decade and led to the common use of phrases such as â&#x20AC;&#x153;reducing our carbon footprint.â&#x20AC;? Many of our largest American and most powerful corporations, including Publix here in Lakeland, have been at the forefront of addressing these consumer concerns by implementing operational changes to burn less fossil fuels in manufacturing and transportation, investing in solar panels to augment power, being innovative in the use of reduced packaging while encouraging â&#x20AC;&#x153;best practicesâ&#x20AC;? among employees such as ride sharing and recycling in the workplace.

Certainly â&#x20AC;&#x153;big businessâ&#x20AC;? not only sees the benefits to these initiatives through a reduction of operational costs, but also they see the wisdom of catering to a growing consumer demand for businesses to show they share the publicâ&#x20AC;&#x2122;s concern about our planet.

While small to medium businesses may not have the resources to invest in high tech solutions such as solar panels or the ability to change their entire operational process, there are ways they can look to inexpensive technology to run their operations more efficiently, reduce costs and be â&#x20AC;&#x153;more greenâ&#x20AC;?.

I visit numerous businesses locally each week and a common theme among those I speak with is a desire to help our environment while reducing operating costs. I often recommend that they partner with their existing suppliers who may already have solutions. For example, many businesses are unaware that the shipping software they use daily to distribute their products can be tied to many other common business software applications such as QuickBooks. This merging of software is easily implemented, saves many hours of labor and reduces the need for paper invoices.

In the print world, storing static documents (for example, sales literature that does not change very often or is seasonal) on a â&#x20AC;&#x153;web portalâ&#x20AC;? allows you to print what you need, rather than ordering huge bulk print projects. This solution should be seriously considered if your business repeatedly prints the same brochures, forms, etc. as it eliminates waste.

Remarkably easy to use, itâ&#x20AC;&#x2122;s a great tool to make a difference to the environment and your own bottom line!

By the way, if you are interested in measuring your own Have You Checked Your â&#x20AC;&#x153;footprintâ&#x20AC;? this month, carbonfootprint.com is Companyâ&#x20AC;&#x2122;s Carbon Footprint Lately? a great place to start!

HOW TO

A M O N T H LY

Jessica Brady

AAA Auto Club Public Relations

Throughout the past few years, green travel has become an extremely popular trend.

Today, eco-tourism and eco-adventures are made easy as hotels, resorts, destinations and even governmental groups support an environmentally responsible

and friendly means of relaxation.

The heart of the ecological travel movement is taking great care to minimize the effects of our presence on our vacation spot, leaving the location as pristine as it was when we arrived. In other words, it’s about

visiting and appreciating some of the natural wonders of the world before the encroachment of man irreparably changes them.

No matter what green adventure you choose to experience, remember that ecofriendly begins with

you. You don’t have to be in a foreign country to practice good green habits. Minimize your impact on the places you visit and generations to come will reap the benefits. Like the old adage says, “Take only photographs, leave only footprints.”

Eco- F ri endly B eg ins w ith You! W hen traveling, remember to: Rent an energy-efficient vehicle or use public transportation. Many car rental facilities now offer the choice of fully electric or hybrid vehicles. These vehicles allow motorists to drive further and use less gas. Or even better, use public transportation to help cut down on air pollution.

C h oose t o re c y c l e . M os t h o t e l s wi l l p l a c e a b l ue or g reen bin in y our room e x c l usi v e ly for re c y c l in g . R e c a l l t h at d a i ly news p a p er y ou re q ues t e d bu t h a v e y e t t o re a d ? R e c y c l e . T h e a l uminum c a ns a n d p l a s t i c bo t t l es t h at sur v i v e d l a s t ni g h t ’ s mini b a r r a i d ? R e c y c l e .

An d w h en enjo y in g y our resor t ’ s a meni t ies , l ook for re c y c l in g bins ne a r mos t t r a s h re c e p t a c l es .

Hang up your towels. Bleach and detergent from hotel rooms worldwide leave, ironically, a stain on the environment. Resolve to have your towels changed every third or fourth day (just like at home).

The maid will launder your towels if she’s unsure of your preference. Leave no doubt, hang it up.

Turn off the lights and adjust thermostat.

Most likely your hotel has low wattage fluorescent bulbs in your room’s fixtures.

Even so, wasted energy is…wasted.

Whether away for just a few hours or all day, turn off your lights and adjust thermostat to an energy-efficient temperature.

Stay at green resorts. Many hotels and resorts now offer eco-friendly facilities that are set up to limit waste, conserve water and energy to help reduce their carbon footprint.

F or inform at ion on e c o - frien d ly v a c at ion d es t in at ion su c h a s Cos t a R i c a a n d t h e G a l a p a g os I s l a n d s , v isi t AAA . c om / L a ke l a n d .

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C OV ER F E ATU R E

The

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K a y l a C a n c e l mo Communications Intern

Earth Day is a day where communities can come together and appreciate the Earth’s natural environment. It is celebrated in more than 175 countries each year. Here in Lakeland, Earth Day is a day of fun and celebration.

Lakelanders take pride in knowing that they are taking the appropriate steps in becoming a more green community, including local businesses. Businesses are connecting more to consumers with sustainable living. Sustainability is a long term responsibility, which includes environmental, economic, and social dimensions to manage resource use. Businesses are beginning to take action on being more sustainable too. A sustainable business is any organization that contributes to environmentally friendly or green products. They strive to make a positive impact on the environment and the community. In order to take action, businesses can eliminate or decrease any harmful chemicals, materials, and waste, convert harmful gases into clean energy, dispose and reuse products and so much more!

Going green can be considered a good marketing strategy because it can differentiate businesses from competitors. In the long run, businesses that are choosing to “go green” are going to save money on consumables like energy and supplies and build positive PR. Statistics show the consumers are more likely to spend more money for green products if they were considered to be of higher quality.

These days, customers are adapting to a greener lifestyle and appreciate a business that is practicing that as well. More than 35 million consumers regularly purchase products that claim to be earth-friendly.

Additionally, natural resources are becoming more limited and are rising in cost, while customers are increasing their environmental awareness. The “green consumer” is aware that every purchase supports not only the product on the shelf, but everything involved in the production and transport of that product.

Four years ago, the City of Lakeland decided to host an educational and entertaining event known as the Green Celebration. Furr & Wegman Architects, P.A. partnered with the City of Lakeland to host the event in honor of Earth Day. The goal was to help make residents more aware of what it meant to “go green”. A free concert was put on at Lake Mirror where the community came together to learn more about alternate energy sources, different modes of transportation, green-related businesses, organic foods, and recycling products. Magnify Credit Union helped sponsor the event, which ended up being a huge success!

It is important to note that Magnify Credit Union is the first net zero commercial building in the state to produce more electricity than the building will use annually. They are a non-profit member organization providing cost effective financial services while meeting the needs of the community. Because of

Magnify’s commitment to the community and to environmental sustainability, their sponsorship is a perfect match for the Green Celebration.

The fourth annual Green Celebration will be April 20 from 6 p.m.-10 p.m. at Lake Mirror. The wonderful aspect about this event is that it is FREE! The returning event sponsor is Magnify Credit Union; platinum sponsors are City of Lakeland, Furr & Wegman Architects, P.A., and Greenovative Design & Engineering & Greenovative Homes; Green sponsors are A-C-T Environmental & Infrastructure and Regenesis Power.

A-C-T Environmental & Infrastructure is new to the event this year. American Compliance Technologies, Inc. is an established multi-disciplined professional environmental sciences, engineering and

field services firm with expertise in a range of areas.

One of the unique aspects to this event is “powered”

by Solar Source. A business who specializes in complete solar power for homes and business, Solar Source has agreed to power the entire concert using solar panels!

If for any reason we are short on electricity, Lakeland Electric has agreed to power the rest of the event. This is simply amazing that businesses are willing to come together for such a great cause.

Polk County Schools have also arranged to participate in a “Green Fair.” There will be a “People’s Choice” Award given to the school that best demonstrates how they contribute to keeping the Earth healthy. Prizes will be awarded by Furr & Wegman Architects, P.A. Crown Shredding is offering help in this year’s

Green Celebration as well. They will have a truck on site to shred old documents. Each person attending the event is allowed to bring up to two file boxes of documents that they would like to have shredded.

In addition, The Sofa Kings will be providing your live entertainment for the evening. Lakelanders will recognize the energetic sound of this popular band! Food vendors will be available at the event to purchase food and drinks, and prizes will be awarded throughout the evening.

The Green Celebration is a great opportunity for you to learn how to green your home or business and use alternate energy sources in your daily routines. It’s fun and educational! Come on down to celebrate Earth Day with Lakeland’s finest and we promise you won’t be disappointed!

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smal l b u s i n e s s o f t h e month

Peninsular Exterminating Co.

(863) 665-4722 2728 Industrial Park Drive Lakeland, FL 33801

For 38 years Wayne Barfield and his dedicated crew at Peninsular Exterminating Company have been delivering pest control services to their customers. Whether your problem is indoors or out, lawns, ornamentals, critter control and termites, Peninsular is constantly dedicated to customer satisfaction.

The success of Peninsular is based on outstanding service.

Their focus on providing personalized service

cultivates long term customers who in turn refer friends and family.

This commitment to the customer has led Peninsular to have many satisfied customers.

This loyalty occasionally spans generations within a family.

Wayne is a proponent of greater training, experience and educational standards for the pest control industry. The proper use of chemical agents is safe and effective. But misuse is dangerous and

damaging to people, pets, lawns and shrubs.

Everyone at Peninsular enjoys the challenges of successfully matching wits with a wide array of pests. Each pest control problem has varying solutions that requires knowledge of the enemyâ&#x20AC;&#x2122;s habits and vulnerabilities.

Peninsular is proud to have supported organizations like Talbot House and St. Josephâ&#x20AC;&#x2122;s Church. In addition, Peninsular supports

youth sports teams and leagues. Recently, Wayne has become involved in the local chapter of ConKerr Cancer at the request of a loyal customer.

Peninsular provides for the materials needed to make colorful pillow cases for pediatric cancer patients.

The staff at Peninsular share long term experience in the pest control industry and are committed to providing excellent service to their

B y Don Pi c k a r d ,

Wayne Barfield (Peninsular Exterminating Company) accepts the March Small Business of the Month Award from Small Business of the Month Committee Member Don Pickard (Pickard & Pickard, Inc. REALTORS). Also on hand to receive the award were (l-r) Mike Monroe, Lily Chin with Bailey, Larry Westphal and Ken Pearce.

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customers. The dedicated staff of six boasts 10-37 years of experience, and Peninsular is committed to continuing education training.

Wayne welcomes the opportunity to win your business and demonstrate why their service is a value worth retaining.

The Lakeland Area Chamber of Commerce would like to congratulate Peninsular Exterminating Company as the Small Business of the Month for March.

Pickard & Pickard, Inc. REALTORS

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MATTERS OF

W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .

CAL E N D a R

E V E N T H I GHL I GHT S

NEW MEMBERS

R I B B O N C U TT I N G S

Wrap-Up the 2012 Legislative Session With the Chamber

Bank of Central Florida

A-C-T Environmental & Infrastructure Lakeland Surgical & Diagnostic Center, LLP

Kimley - Horn and Associates, Inc.

The Florida Legislature convened on January 10 with a primary focus on two challenging issues: Redistricting and the Budget. Along with these two issues, they were faced with many votes that affected residents and businesses across the state.

The Lakeland Chamber has a very active Public Affairs division that monitors and reports on those issues that stand to affect businesses of all sizes. With support from a dedicated delegation of elected officials, the Chamber is able to keep members informed and updated during Session and throughout the year.

The Legislative Wrap-Up Breakfast provides members an opportunity to hear a firsthand “wrapup” of session and the outcomes for local business and industry. With important topics including education, healthcare, unemployment compensation, and insurance, this opportunity to meet with Polk’s Legislative Delegation becomes increasingly more important each year.

This event is one of the most valuable public affairs tools that the Lakeland Chamber provides, linking businesses directly with elected officials. Take advantage of this opportunity today- seating is limited and tickets will sell out!

LAKELAND YACHT & COUNTRY CLUB | 929 LAKE HOLLINGSWORTH DRIVE

mark your

F O R U M F O R B U S I N E S S | 11

APRIL 2012 dates thur 12

wed 18

Thursday, APRIL 12 Business and Breakfast

7:30 a.m.

Southland Suites of Lakeland 4250 Lakeland Highlands Rd

wednesday, APRIL 18 “Rounding the Bases with the Tigers” EMERGE Event

Mon 9

Monday, April 9 EMERGE Lakeland

WED 11

Wednesday, April 11 Government Affairs

Thursday, April 26 SCORE Roundtable

7:30 a.m.

Chamber Briefing Room

Thursday, April 26 Board of Directors Meeting

8:00 a.m.

Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

9:00 a.m.

Thursday, April 19 Luau Downtown & King of the Wing Contest | Business After Hours

thur 12

Thursday, April 12 Leadership Lakeland XXIX – Human Services Day

WED 18

Wednesday, April 18 Executive Committee Meeting

5:30 p.m.

Citizens Bank & Trust 402 S Kentucky Ave

thur 26

3:45 p.m.

Wednesday, April 11 BusinessVoice of Greater Lakeland

Noon Joker Marchant Stadium 2301 Lakeland Hills Blvd

thur 19

thur 26

may 2527

4:00 p.m.

May 25-27 North With the Tigers

Minnesota Twins Target Field Minneapolis

Thursday, April 26 Legislative Wrap Up Breakfast 7:00 a.m.-9:00 a.m.

Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

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EMERGE Lakeland Steering Committee 3:45 p.m.

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Government Affairs 8:00 a.m.

Leadership Lakeland XXIX – Human Services Day

BUSINESSVOICE OF GREATER LAKELAND | 9:00 a.m.

Business and Breakfast 7:30 a.m.

18 “rounding the bases with the tigers” emerge Event | Noon

19 Business After Hours 5:30 p.m.

Executive Committee Meeting | 4:00 p.m.

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Legislative Wrap-Up Breakfast 7:00 a.m.

score roundtable 7:30 A.M. Board of Directors Meeting | Noon

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12 | F O R U M F O R B U S I N E S S

Even t HI G H LIG H T S 01

02

business after hours 01 | Chairman Walker Wilkerson

(CliftonLarsonAllen LLP) presented the Plaque of Appreciation to Gay Ratcliff and Larry Stahl of Central Florida Speech and Hearing Center.

02 | Dr. Cecilia Camacho of the Central

Florida Speech and Hearing Center shows a member the screen in the Audiology testing booth.

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03 | Kathy Wallen (Baylis & Company

PA CPAs), Amy Wiggins (Lakeland Area Chamber of Commerce), and Trista Otto (Saddle Creek Corporation) take time for a photo while touring the brand new Central Florida Speech & Hearing facility.

04 | Members and guests filled the

beautiful, new facility and location of the Central Florida Speech and Hearing Center.

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New Member Reception 05 | TD Bank, the 2012 New Member Reception Presenting Sponsor, hosted the February New Member Reception.

06 | President Kathleen Munson

addresses the benefits the Chamber of Commerce offers to members.

66th Annual Tiger BBQ 07

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07 | Chairman Walker Wilkerson (CliftonLarsonAllen LLP) welcomes Detroit Tigers Manager Jim Leyland.

08 | President/CEO/GM Dave

Dombrowski of the Detroit Tigers welcomes and thanks the crowd for Lakelandâ&#x20AC;&#x2122;s continuing support of the Detroit Tigers.

09 | Guests fill the stadium breezeway 09

to network, enjoy delicious food and mingle with the Detroit Tigers.

F O R U M F O R B U S I N E S S | 13

Frank Tiano Enterprises, Inc. 3607 Ventura Dr E Lakeland, FL 33811 (863) 607-6611 FrankTiano.com

Inneractive Coaching, LLC

(863) 248-2550 InnerActiveCoachingOnline.com Maria Martinez Personal Development & Improvement

Ritello USA Company 3712 DMG Dr Lakeland, FL 33811 (863) 646-6737 Ritello.com Paul Tario Vacuum Cleaners

Torch Designs, LLC 3841 Haverhill Dr Lakeland, FL 33810 (863) 614-0029 TorchDesigns.com Luis Tarango Graphic Design

Kellogg Marketing & Advertising

NEW M E M B E R S ADT Fire and Safety

5471 W Waters Ave Tampa, FL 33634 (813) 362-3427 ADT.com Amy Whelan Security Services/Systems

Enzoâ&#x20AC;&#x2122;s Family Salon 4116 S Florida Ave Lakeland, FL 33813 (863) 676-5654 Vince Salvaggio Hair Salons

Red Door Wine Market

850 S Tennessee Ave Lakeland, FL 33801 (863) 937-9314 RedDoorWineMarket.com Megan McCabe Wine-Retailer

Comfort Cleaning

(863) 838-7479 Lakeisha Williams Janitorial & Cleaning Services

Contemporary Solutions Group

(863) 409-8905 Patrick Woodruff Computers-Consulting & Networking

Import Auto Parts

2312 S Florida Ave Lakeland, FL 33803 (863) 688-1300 importap.com Sandra Briscoe Automobile/Truck Parts

Med Express RX, LLC 1717 Shepherd Rd Lakeland, FL 33811 (863) 648-5150 MedExpress.com Ashish Patel Pharmacies

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A Sweet Event

(863) 529-5950 ASweetEvent.com Cheryl Scott Cullivan Bakers

The Law Office of Keirsten Klatch PA 4404 S Florida Ave, Ste 11 Lakeland, FL 33813 (863) 226-0881 Keirsten Klatch Attorneys

5115 S Lakeland Dr, Ste 3 Lakeland, FL 33813 (863) 646-2488 KelloggMarketing.net Lora Kellogg Marketing/Advertising

GEM Supply Co.

1802 S Combee Rd Lakeland, FL 33801 (863) 666-3347 GemSupply.net Dutch Owens Janitorial Supplies

Allstate Insurance/Dave Brooks 4688 E CR 540A Lakeland, FL 33813 (863) 937-9174 Dave Brooks Insurance

AST Pro Events, LLC

1137 Bartow Rd, Ste A Lakeland, FL 33801 (863) 687-1898 ASTProEvents.com Henri Risher Event Planning/Coordinator/Supplies

Brown & Associates PO Box 3393 Lakeland, FL 33802 (863) 899-5337 WeClean4U2.com John Brown Pressure Cleaning

Cornerstone Creations (407) 276-6600 Rotha Laurel Jewelers

Divers 4 Heroes

(863) 430-1334 Divers4Heroes.org Debbie Twillman Health & Wellness

DK FitSolutions

(863) 651-4543 DKFitSolutions.com Denny Krahe Health & Wellness

Tourism FEBRUARY Tourism Inquiries

During the month of February, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.

Walk-in Visitors........................................... 564 Relocation Response Mailings.................. 5 Relocation Response (Walk In) . .............. 19 Accommodations.......................................... 2 Winter Accommodations............................ 0 Visitor Information Mailings................... 30 Visitor Center E-mail Inquiries................. 79

RI BBO N CU T TI N G S

Special thanks to Mayor Gow Fields, Commissioner Justin Troller, Commissioner Edie Yates, Commissioner Phillip Walker, and all the Board Members and Chamber Champions who truly make these ceremonies special events.

Above and Beyond Compassionate Care LLC Call to Schedule an Appointment (863) 816-5802 www.AboveandBeyondCompassionateCare.com

APG Electric, Inc.

Companion Animal Hospital

Lakeland, FL 33805

Lakeland, FL 33803

1804 Lakeland Hills Blvd, Ste 101 | (863) 688-0600 www.APGElectric.com

3003 Bartow Rd | (863) 688-7000 www.CAHospital.com

Edward Jones Investments/Matt Bishop

Grace Manor Suites

Lakeland, FL 33815

Lakeland, FL 33809

101 W Main St, Suite 101 | (863) 686-4942 www.EdwardJones.com

4620 N Socrum Loop Rd | (863) 577-0977 www.GraceManorSuites.com

Video Conversions of Florida

Howard Johnson Executive Center

Call to Schedule an Appointment

Lakeland, FL 33805

(863) 758-3181 www.VidConFL.com

939 W Robson St | (863) 688-7972 www.LakelandFloridaHotels.com

F O R U M F O R B U S I N E S S | 15

MEMB E R R E N E WA L S 20

+

years 1 9 2 1 | 9 1 Ye a rs Pickard & Pickard Inc. REALTORS

1 9 4 5 | 6 6 Ye a rs Lakeland Animal Nutrition, Inc.

1 9 5 0 | 6 2 Ye a rs WONN/WPCV/WLKF/WWRZ Radio

1 9 5 3 | 5 9 Ye a rs ButterKrust Bakery Lakeland

1 9 6 3 | 4 9 Ye a rs Holland & Knight LLP

1 9 6 7 | 4 5 Ye a rs McKay Enterprises

1 9 7 1 | 4 1 Ye a rs Juice Bowl Products, Inc. Santa Fe Animal Hospital

1 9 7 2 | 3 9 Ye a rs Cleveland Heights Animal Hospital

1 9 7 8 | 3 4 Ye a rs

1 9 9 1 | 2 1 Ye a rs

SUN ‘n FUN, Inc.

Care Animal Clinic Employee Insurance Benefits of Florida, Inc. Lorio & Associates, Inc.

1 9 7 9 | 3 3 Ye a rs Lakeland Flying Tigers

1 9 8 1 | 3 1 Ye a rs

1 9 9 2 1 | 2 0 Ye a rs

Overhead Door Co. of Polk County Turfcare Unlimited

Imperial Tire & Auto Service Center, Inc. South Florida Gun & Pawn, Inc.

1 9 8 3 | 2 9 Ye a rs 1 9 8 4 | 2 8 Ye a rs The Family Dentist/Mariela K. Lung-Compton, D.M.D.

1989 | 23

Ye a rs

Highlands Properties/North Carolina Saunders & Wilhelm St. Joseph’s Catholic Church Saunders & Wilhelm

1 9 9 0 | 2 2 Ye a rs Lakeland Regional Medical Center Foundation

1 9 7 3 | 3 9 Ye a rs

C oldwell Banker Commercial Saunders Real Estate

ON THE

MOVE

Dean Saunders, ALC, CCIM, broker-owner, participated in a state-wide panel of real estate experts. The group was brought together to share their economic forecast and market trending for Florida real estate.

Hosted by the Florida Realtors®, the 2012 FLORIDA REALTORS® Real Estate and Economic Forecast Conference presented a panel discussion of representative sectors of Florida’s real estate market, as well as featured leading US economists.

La Porta Rossa Chef Patrick is pleased to announce lunch service Monday through Friday from 11 a.m. – 2 p.m. The seasonal lunch menu features light, local selections and offers an alternative environment to hectic lunch meetings.

Vogel Bros. Building Co. Pleased to welcome Darren F. Vogel to the team as Project Manager. Mr. Vogel received his Bachelors and Masters Degrees in Civil Engineering from the University of Florida, in Gainesville. Previously, he worked as Project Engineer for the Engineering Firm Atkins North America. Mr. Vogel is the 5th generation of the Vogel family to join Vogel Bros. Building Co. The company has offices in Madison, WI and Lakeland, FL and has been active in the Florida Construction Market since 1980 building schools, wastewater treatment plants, water treatment plants, power plant work, and commercial buildings.

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years Lakeland Surgical & Diagnostic Center L.L.P.

1 9 8 8 | 2 4 Ye a rs First United Methodist Church GLT Total Office Jimbo’s Pit Bar-B-Q

Imperial Manor M.H. Terr.

CHAMBER

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Imperial Florida Sales Co.

The Estates at Carpenters Brian Robare, Chief Operating Officer and current Chair of LeadingAge Florida, traveled to Tallahassee for the 2012 Legislative and Regulatory Workshop. During this meeting, Mr. Robare and other LeadingAge Florida members presented Senator Joe Negron with the Legislator of the Year Award for his work leading last year’s budget negotiations and advocacy for staff flexibility in nursing homes. Senator Ellyn Bogdanoff received the 2011 Legislative Appreciation Award. Senator Bogdanoff is sponsoring a bill which will give nursing homes more options to more easily diversify their services.

10

years 2001 Arctic Spring, LLC

5

years Ogletree, Deakins, Nash, Smoak & Stewart, P.C. 2007B & L Tire Sales, Inc. Cromer International Press

Osceola Regional Medical Center Pleased to announce the long-awaited groundbreaking of the Poinciana Medical Center. The new ORMC Campus will be located in Poinciana at the corner of Cypress Parkway and Solivita Boulevard. The first phase of the medical center is expected to open its doors in early 2013.

Southern Homes of Polk County, Inc. Proud to announce Janet Backman as the January Sales Person of the month, writing four new home contracts.

Janet sells new homes at Auburn Preserve in Auburndale located off Berkley Road.

Watson Clinic LLP Pleased to welcome family medicine specialist David J. Remmer, MD, to our XpressCare at Lakeland Highlands location. Dr. Remmer will treat patients on a walk-in basis for a variety of minor illnesses and injuries, including earaches, small lacerations, bladder infections, sore throats, upper respiratory infections and much more. Dr. Remmer received his medical degree from the University of Florida College of Medicine in Gainesville, FL, and performed his internship and residency in family practice at the Tallahassee Memorial Hospital in Tallahassee, FL. The Lakeland Chamber prints business announcements each month as space permits. Please e-mail announcements to motm@lakelandchamber.com

2 011 A n n u a l M e e t i n g R ecognizes R ecip e s f o r S u c c e s s B y

Ka t hl e e n

M u n s o n ,

Cha

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r me

$2,6 mbe

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P r e s i d e n t

The 2011 Chamber Annual Meeting on February 7 was a tremendous success! A sell-out crowd of more than 1,000 members and guests enjoyed hearing about the culture and great customer service that Auntie Anne’s is known for from founder and keynote speaker, Anne Beiler. 2011 Chairman of the Board Alice Hunt (Hunt Construction of Central Florida) presided over an evening of celebration and surprises as the Chamber honored Jack Stephens, retired CEO of Lakeland Regional Medical Center, with the George Jenkins Award. John Locke Painting received the Scott Linder Small Business Award in recognition of their outstanding business culture and entrepreneurial spirit. The evening concluded with the traditional passing of the gavel from Alice to 2012 Chairman of the Board Walker Wilkerson (CliftonLarsonAllen, LLP).

We’d like to thank the following sponsors of the 2011 Annual Meeting. Without their generous support, this event would not have been possible:

01

travel to

Tuscany October 31-November 8

02

Nine Days, Seven Nights Including Hotel, Meals, Day Trips and Airfare from Tampa

03

Includes roundtrip transportation from Tampa First class hotel accommodations Daily breakfasts and dinners Deluxe air-conditioned motor coach

GrayRobinson, P.A.

Full-day guided tour of Florence Full-day guided tour of Siena and San Gimignano

Morgan Stanley Smith Barney Mosaic

Additional options: 04

A 2-day extension to Rome at the end of the trip A tour of the Chianti Region with a wine tasting and lunch at a local winery

Publix Super Markets, Inc.

A tour of Montecatini/Cinque Terre in the Liguria Region, five small villages suspended between sea and earth

Watson Clinic, LLP

A cooking class led by a local chef A meeting with a business similar to yours

from l to r 01 | Carol Jenkins Barnett, Jack Stephens

and Alice Hunt

02 | Martha Linder, John Locke and Alice

Hunt

05

06

Join us as we explore the endless opportunities that Tuscany has to offer!

Italy.LakelandChamber.com

03 | Jeff Payne, Tim Mitchell, Christy

Mitchell and Miriam Payne

04 | Teresa Martinez and Karen Gallardo-

Heverling

05 | Anne Beiler, Founder, Auntie Anne’s

Pretzels

06 | Walker Wilkerson and Alice Hunt FORUM FOR BUSINESS

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Detr o i t T i g e r s M e a n B u siness for Lakeland

Jacqueline L. Johnson

Convention & Visitors Bureau

Senior Vice President

Photos by Tom Hagerty

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There can be no denying that the game of baseball has been an integral part of the American way of life. While there are numerous sports that occupy the American pastime, baseball is, as Walt Whitman says, “the American game.”

In Florida alone, Spring Training ranks as one of the highest economic plays. With nearly $735 million in sales attributed to the Grapefruit League Teams, baseball is a major investment in Florida’s tourism industry. Nearly 50% of Florida’s 1.5 million

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Spring Training game attendees are out of town visitors who provide an economic impact of $385 million a year.

What’s even more important for Lakeland is the long standing relationship with the Detroit Tigers, who for 76 years have called Lakeland their Spring Training home. Tiger fans come from all over the world to get a small glimpse of their team in action. Locally, Tiger fans contribute roughly $33 million to the economy each Spring.

The best part, however, is the engagement of

fans in and around Lakeland and the successful connection with fans in Detroit.

Lakeland is fortunate to be the home of the Tigers Class A Lakeland Flying Tigers playing throughout the summer in the Florida State League bringing additional economic impact to the area.

This is just another way the community of Lakeland demonstrates their support of The Detroit Tigers bringing the business and excitement of major league baseball to Lakeland!

The Lakeland community is so proud of our relationship with the Detroit Tigers, that the Chamber organizes a trip each summer to visit the Tigers during their regular season play. The Lakeland Area Chamber of Commerce and the City of Lakeland invite you to be a member of the 2012 North with the Tigers annual trip! This year, the delegation will travel to Minneapolis, Minnesota through Memorial Day Weekend-May 25-27!

Take in a three-game series between the Detroit Tigers and The Minnesota Twins

at Target Field in Minneapolis, the new world class home of Twins Territory! As a part of the excitement, we will also enjoy a reception Saturday evening after the game with the Detroit Tigers organization.

For more information go to NWT. LakelandChamber. com, call Jackie Johnson at (863) 688-8551 Ext. 223 or email: jackiej@ lakelandchamber. com. Registration deadline is Wednesday, May 2, 2012.

Bank of Central Florida

“We like banking with people we know and trust.” …John and Lu Fitzwater

As philanthropic leaders in the community, John and Lu Fitzwater have made a positive impact in Lakeland. They value personal commitment and involvement and take pride in working with bankers who share the same sense of community.

“The bankers make us feel like we're their top priority.”

“The bankers know everyone by name. They offer exemplary service and are very proactive. They have become our trusted advisors. This is the way banking used to be,” says John Fitzwater.

www.bankofcentralflorida.com

Mobile Banking now available

Member FDIC

Downtown Lakeland 101 South Florida Avenue 863-682-7100

South Lakeland 5015 South Florida Avenue 863-701-2685

Bartow 515 North Broadway Avenue 863-534-3585 FORUM FOR BUSINESS

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Remember the days on the playground, racing down the slides and learning to power the swing by yourself ? A national nonprofit organization called KaBoom is concerned that children today aren’t given the playtime or the playspaces to make those memories. They’re dedicated to saving play; and they’re partnering with communities across the country to build the playgrounds of children’s dreams.

Monti Sommer

AMI Kids, Boys & Girls Clubs of Lakeland & Mulberry Volunteer

Build Day

8 a.m. - 3 p.m.

Here in Lakeland, KaBoom and the Walt Disney Company are proud to support a joint playground for the Boys & Girls Clubs of Lakeland & Mulberry and Girls Incorporated.

Thanks to dedicated board members and executives, the children that attend after school and day camping programs at the two organizations will soon have a brand new playspace to enjoy and to care for.

On February 27, Jen Gallagher from KaBoom met with children from both Girls Incorporated and the Boys & Girls Clubs of Lakeland & Mulberry to tell them more about the project and to get their input.

Each student was given crayons and a giant sheet of paper and asked to create the “best playground ever”! Although the roller coaster and

20 | F O R U M F O R B U S I N E S S

the high dive might be on hold for now, many of the ideas will become reality – and you can help!

As a part of the grant, the two organizations will need to find 100 volunteers to paint, hammer, saw, and

piece together the 2,500 square foot space. The Walt Disney Company will bring 100 cast member volunteers to bring the total to 200 folks working for seven hours to complete the playspace. Build Day is April 28 from 8:00 a.m.

to 3:00 p.m.

In addition to the grant funds provided

by The Walt Disney Company, the Boys & Girls Clubs of Lakeland & Mulberry and Girls Incorporated must raise some additional support. Food and drink is

needed for Build Day volunteers and an additional $8,500 is needed to complete the project.

Even if you’re not available on April 28, you can still be an integral part of building this playspace for our community!

For more information on how you and your family can participate in the KaBoom project, please call Kelly Lane at the Boys & Girls Clubs of Lakeland & Mulberry at (863) 712-2710.

Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs.

This month, the Chamber staff would like to recognize Ms. DeeDee Jones, owner of King’s Court Gowns for her outstanding attention to Chamber members and attendance at events!

DeeDee is a wonderful asset to the Chamber and to the Lakeland community!

dee dee jones

King’s court gowns

WE SHOP FOR YOU Heacock Insurance Group is an Independent Agent which means we shop the market for the broadest coverage at the best rates.

PROPERTY • LIABILITY WORKERS COMP • PAYROLL FINANCIAL SERVICES EMPLOYEE BENEFITS

If you like to comparison shop, but don’t have the time, contact our Personal Insurance Advisors. We’ll shop for you.

INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANC

.HEACOCK.COM

WWW

100 E Main St. • Lakeland, FL 33801 • P. (863) 683-2228 • TF. (800) 677-5172 FORUM FOR BUSINESS

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COMMON TA S T E

a of local business o n e c u p at a t i m e

The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers.

Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

B y Gr a c e H a r d y Valencia Hills Health and Rehabilitation Center

On a hill not so far way in Lakeland stands the fourth largest skilled nursing facility in the state of Florida—Valencia Hills Health and Rehabilitation Center (VHHRC). VHHRC is a big operation, but is run like a small business because management empowers its employees to take ownership in their individual job responsibilities.

What is Skilled Nursing exactly? The term skilled nursing is defined in VHHRC’s operation as 24/7 medical care for Short-term rehabilitation, Long-term residency, and Memory Impaired Care. VHHRC’s Short-term rehabilitation center is a separate and distinctive unit that specializes in aggressive rehabilitation, which includes therapies such as; physical, occupational, speech, cardiac, IV and advanced wound care. The goal of the short-term rehabilitation team is to return residents back to their homes strong and healthy. Long- term care is comprised of several units that are the homes to many frail elders who refer to VHHRC as home, and staff as family…

We love our Long term residents, and their life stories are amazing. Last but, not least is VHHRC’s Memory care unit, which specializes in the care and services necessary for Alzheimer’s patients. The Unit is secured so residents can take daily walk without fear of getting hurt or lost. VHHRC also provides Custom made orthotics, Advanced Recreational and Leisure Activities program, Movie Theater, Wi-Fi, Cable, Telephone in room ,Whirlpool therapy, and Therapy gardens.

A day in the life at VHHRC involves providing 24/7 care to more than 250 residents, employing more than 350 Lakelanders, preparing more than 700 meals a day, supporting hundreds of family members, and most importantly— Advocating for Senior rights.

The next time you are on the north side of town, stop by the Great Big House in the hills to take a tour and meet some pretty awesome folks 22 | F O R U M F O R B U S I N E S S

GO TIGERS!

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RETURN SERVICE REQUESTED

Lakeland Area Chamber of Commerce P.O. Box 3607 â&#x20AC;˘ Lakeland, FL 33802 - 3607

By: Hosted

Avenue 402 S. Kentucky

$10 Chamber Member ~ $30 Non-Chamber Member Your R.S.V.P is appreciated! Visit LakelandChamber.com to register

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