April 2014 Forum for Business

F O R B U S IN E SS APRIL 2014 | VOL. XXIII, NO. 4

BUY LAKELAND. IT MAKES GOOD CENTS!

FORUM FOR BUSINESS LAKELANDCHAMBER.COM

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CH A M BER STAFF K AT H L E E N L . M U N S O N President

KMUNSON@LAKELANDCHAMBER.COM

BARBARA BENNETT Executive Assistant

BBENNETT@LAKELANDCHAMBER.COM

SARAH BREED

Administrative Assistant, Member Relations | Public Affairs

SBREED@LAKELANDCHAMBER.COM

S A L LY C H A P M A N

Vice President, Finance & Administration

LAKELAND AREA CHAMBER OF COMMERCE F O R U M F O R B U S I N E S S M O N T H LY TIMOTHY B. JACKSON | CHAIRMAN OF THE BOARD NUJAK COMPANIES

SCHAPMAN@LAKELANDCHAMBER.COM

C A R O LY N J A C K S O N

Senior Vice President, Member Relations

CJACKSON@LAKELANDCHAMBER.COM

K AT H L E E N L . M U N S O N | P U B L I S H E R LAKELAND AREA CHAMBER OF COMMERCE

JACQUELINE L. JOHNSON

Senior Vice President, Convention & Visitors Bureau

JACKIEJ@LAKELANDCHAMBER.COM

AMY S. WIGGINS | EDITOR LAKELAND AREA CHAMBER OF COMMERCE

K AT I E M C B R I D E

N I C E B R A N D I N G A G E N C Y | C R E AT I V E D I R E C T I O N , P R O D U C T I O N & P H O T O G R A P H Y WWW.BRANDNICELY.COM

Membership Consultant

KMCBRIDE@LAKELANDCHAMBER.COM

NIKKI OAKLEY

small thing has been made

Many a

LARGE by the right kind of advertising - Mark Twain

Advertising can seem expensive, so in tight times, many small businesses cut marketing budgets first. But when times are tough, it’s even more important to keep your business brand in front of customers.

Learn strategies for success from the small business advertising experts!

Bus NESS&bre kfast Small Business Success Series:

Advertising Strategies

for small business April 10 | 7:30 a.m.

Presented by small business owners & advertising experts

Liz & Wes Craven

BigHarryDeals.com Polk Foodie/Polk Home & Garden Magazine Polk Elder Care Guide

Lake Morton Plaza, LLC

400 S Florida Ave

$5 Members | $15 Non Members Register at LakelandChamber.com 2

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Membership Account Executive

NOAKLEY@LAKELANDCHAMBER.COM

TERRY OTTINGER

Vice President, Membership Development

TOTTINGER@LAKELANDCHAMBER.COM

RICH ROY

Vice President, Public Affairs

RROY@LAKELANDCHAMBER.COM

KARA SIMM

Administrative Assistant, Membership Development | Communications

KSIMM@LAKELANDCHAMBER.COM

PAT T Y S M I T H

Administrative Assistant, Convention & Visitors Bureau

PSMITH@LAKELANDCHAMBER.COM

AMY WIGGINS

Vice President, Communications

AWIGGINS@LAKELANDCHAMBER.COM

35 LAKE MORTON DRIVE PO BOX 3607 LAKELAND, FL 33802-3607 (863) 688-8551 LAKELANDCHAMBER.COM © 2014 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

2 013 c ham be r a n n u a l me et in g

THE 2013 CHAMBER ANNUAL MEETING The Chamber Annual Meeting, held February 6 at The Lakeland Center, celebrated a great year of accomplishments for the Chamber and the volunteer leaders who unselfishly dedicate their time and talent to make Lakeland a great place to liveJOIN and work.

US 2013 Chairman of the Board Mark Wilson (Kimley-Horn and Associates) presided over the evening’s festivities, as the Chamber honored Ford Heacock (Heacock Insurance Group) with the George Jenkins Award. Cipher Integrations n Reception starts at 5:30 PM with Dinner being served at 6:30 PM received the Scott Linder Small Business Award in recognition of their n Entertainment provided by the folks at NFocus! outstanding business culture and entrepreneurial spirit. Partners Todd Baylis n Tickets are $60/person or $650/corporate table of 10 and Peter Rudden accepted the award on behalf of their employees.

THURSDAY, FEBRUARY 6, 2014 LAKELAND CENTER EXHIBIT HALL

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Purchase tickets by January 24, 2014 at http://AnnualMeeting.LakelandChamber.com

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Sponsored by

Outgoing Chairman Mark Wilson passed the leadership gavel to 2014 Chairman of the Board Tim Jackson (Nujak Companies).

The theme of this year’s event, “See Lakeland in a Whole New Dimension”, showcased Lakeland’s cool assets through a clever interactive video program produced by NFocus Productions.

Our own Mark Wilson (day job – engineer) and his “friend” Ben Daniele (professional actor) took guests on a virtual tour through Lakeland, highlighting the many assets this community

has to offer - a welcoming culture for entrepreneurs and young professionals, worldclass medical facilities and education centers, dynamic small and large businesses, and sports, entertainment and recreational assets second to none. The production was inspired by a study conducted by the Lakeland Economic Development Council to identify what makes Lakeland a cool and unique place to call home.

Special thanks to Rachel Robbins, mezzo soprano with Southeastern University, for her beautiful singing of “God Bless America” with a moving video backdrop of the first Central Florida World War II Honor Flight to Washington, D.C. last fall.

THE CHAMBER WOULD LIKE TO EXPRESS ITS GRATITUDE TO THE

WITHOUT THEIR GENEROUS SUPPORT, THIS EVENT WOULD NOT HAVE BEEN POSSIBLE:

GRAYROBINSON, P.A.

GrayRobinson, P.A.

DSM TECHNOLOGY CONSULTANTS

DSM Technology Consultants n Florida Traditions Bank Publix Super Markets, Inc. n WellDyneRx, Inc.

FLORIDA TRADITIONS BANK PUBLIX SUPER MARKETS, INC. WELLDYNERX, INC.

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It will be tough to top this year’s spectacular program but Chairman Tim Jackson is up to the challenge! Mark your calendar now for the Chamber’s 2014 Annual Meeting… Thursday, February 5, 2015.

01 | On behalf of Cipher Integrations,

Partners Todd Baylis and Peter Rudden accept the Small Business of the Year Award from Martha Linder and Mark Wilson.

02 | Ben Daniele and Mark Wilson entertain

guests during a humorous virtual tour of Lakeland.

03 | Ford Heacock (Heacock Insurance 05

Group) accepts the distinguished George Jenkins Award from Carol Jenkins Barnett and Mark Wilson.

04 | 2013 Chairman Mark Wilson passes the

gavel to 2014 Chairman Tim Jackson.

05 | Sal and Jean Campisi (Regal Chevrolet,

GMC, Honda, Acura, Kia), Frs. Ivan Olino and Charles Viviano (Church of the Resurrection), and Vic and Letty Troiano (Troiano & Roberts, P.A.) visit during reception.

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Florida SBDC at USF adds full-time consultants to serve Polk County THE FLORIDA SBDC AT UNIVERSITY OF SOUTH FLORIDA HAS ADDED TWO CERTIFIED BUSINESS CONSULTANTS TO ITS STAFF TO SERVE POLK COUNTY BUSINESSES. The FSBDC at USF assists existing and emerging businesses through no-cost business consulting and low-cost training opportunities. The organization is funded in part by the Small Business Administration and has various educational and economic development hosts across the 10-county region.

The FSBDC at USF has consistently held a part-time presence at the Lakeland Area Chamber of Commerce and Winter Haven Chamber of Commerce. Now, two full-time consultants will serve Polk County businesses, based out of the Lakeland Area Chamber of Commerce and Lake Wales Administration building locations.

Consultants specialize in business growth by providing confidential consulting in strategic market research, business and strategic plan development, market and revenue growth strategy development and implementation, capital access and loan packaging, financial analysis and assessment, accounting systems and financial literacy, and feasibility analysis and start-up assistance.

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Carl Hadden is based at the Lake Wales Administration Building.

“I grew up in Polk County, I’m raising my family in Polk County, and I’ve been active in the Polk County business community since 1999,” Hadden said of the new partnership. “I look forward to using my experience, education, and training to help my county’s business community grow and thrive.”

Hadden’s experience includes workforce development, sales, insurance, entrepreneurship, and training. As general manager for a wireless phone retailer, Hadden directed the marketing, co-op advertising, purchasing, vendor relations, and human resources.

Hadden is a graduate of Leadership Lake Wales and earned his bachelor’s in marketing management from Webber International University. He is also a Certified Workforce Professional. In addition, Carl is past-president of the Cypress Gardens Rotary Club and a Paul Harris Fellow. He has coached or served on the board of Frostproof soccer, youth football and youth baseball. Hadden will hold office hours Monday through Friday from 8 a.m. to 5 p.m.

Javier Marin is based at the Lakeland Area Chamber of Commerce.

“Local communities benefit largely by small businesses playing the role of economic cornerstones,” Marin said. “There are many no-cost and fee-based opportunities available for entrepreneurs who want to start businesses. On the other hand, there is limited professional assistance available to existing businesses looking to grow and/or expand. I expect that our no-cost consultation and low-cost seminars will fill that need and create a large impact in helping Polk County businesses grow and continue being successful.”

Marin has invested a combined 22 years in banking and held the positions of CEO of the DNJSA Federal Credit Union, Manager at Chase Bank and Vice President at SunTrust Bank. His expertise includes business finance, business lending, mortgages, human resources, business planning, and business reorganization.

Marin holds an associate’s degree in business administration from Middlesex County College and a bachelor’s degree in public administration from Polk State College. He is also fluent in Spanish and Swedish. In addition, Marin has served on numerous boards, including United Way, Saint Clare’s Hospital, Dover Community Clinic, the Dover Board of Education, and MCOHA, a social services organization for the underserved. He will hold office hours Monday through Friday from 8 a.m. to 5 p.m.

TO SCHEDULE AN APPOINTMENT WITH A CONSULTANT OR FIND MORE INFORMATION, VISIT THE FLORIDA SBDC AT USF ONLINE AT WWW.SBDCTAMPABAY.COM/POLK.

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Bank of Central Florida

“All the big bank conveniences, but better personal service.”

Edward J. Garcia, MD MicroPath Laboratories

MicroPath Laboratories is an independent diagnostic anatomic pathology laboratory staffed by board certified pathologists.

They have supported physicians in the treatment of their patients in the Central Florida area for the past 45 years.

Jennifer Vaughn, Vice President/ Commercial Lending with Brian J. Yoder, DO, PhD, Edward Garcia, MD, and Ricardo E. Duque, MD with Jennifer Adams, Vice President/ Private Banking Officer.

“The people at Bank of Central Florida are extremely helpful,” says Dr. Ed Garcia. “They specialize in the needs of the medical profession. I have relied on them for all of my personal and professional banking for years.”

Get started with Mobile Banking today Downtown Lakeland 101 South Florida Avenue 863-682-7100 South Lakeland 5015 South Florida Avenue 863-701-2685 Bartow 515 North Broadway Avenue 863-534-3585

Member FDIC

www.bankofcentralflorida.com

exper i e nc e e me r g e

JESSICA SLAYDON

EMERGE MARKETING COMMITTEE

CONNECT ] EMERGELakeland.com

February 20, a group of 30 plus EMERGErs got together at the Polk Museum of Art and toured the Stephen Knapp Exhibit.

After enjoying lunch from Black and Brew, Adam Justice, Museum Curator and active EMERGE member, gave us a tour and overview of Knapp’s work.

Most of the “light” paintings were emitting colors in every direction, with just one source of light. Some were bright fuchsia

with blues and greens, while others were black and white. I think, after experiencing the exhibit, one can really appreciate what Knapp has perfected the past 30 thirty years.

EMERGE Lakeland is always having fun, engaging events. Come to the EMERGE Likes the Way You “Move” ... for Moms event April 8 at Two Men and a Truck (3220 Atlantic Ave). My office is hosting it, so you know it is going to be a great event!

IT’S APRIL, WHY HAVEN’T YOU JOINED THIS YOUNG PROFESSIONALS GROUP YET? IF YOU ARE A MEMBER, AIR HIGH FIVE, BECAUSE YOU ROCK!

O N T H U R S D AY S , F R I D AY S , A N D S AT U R D AY S ?

TO THE CHAO FOUNDATION, BB&T AND MIDFLORIDA CREDIT UNION.

FOR MORE INFORMATION AND TO RSVP, PLEASE VISIT EMERGELAKELAND.COM

JOIN US

E S U O H OPsEdaNy, April 22 5:30 p.m.

Tue9 147

•

eland

du/lak e r. te s b e w • 9 0 63-687-93 8 2 0 2 e it u S , e Town Center Driv

Webster University educates professionals in the Lakeland area through our accredited master’s degree programs. Classes are taught by academically qualified faculty who are practitioners in their fields. The classes are the right size for learning and the perfect place for networking.

Advisors will be available to talk with you about your future at Webster University. The $50 application fee is waived for those who attend and apply.

RSVP today to shereesaulter00@webster.edu!

For a complete program listing go to webster.edu/lakeland No GRE/GMAT • Classes one night a week Webster University, founded in 1915 with its home campus based in St. Louis, Missouri, USA, is the only Tier 1, private, nonprofit university with campus locations around the world including metropolitan, military, online and corporate, as well as American-style traditional campuses in North America, Europe and Asia.

EC-2476 Sept.indd 1

Be a part of what’s next.

2:18 PM F O R U M F O R B U S I8/5/13 NESS | 7

M ANAGI NG A FA MIL Y OW NE D BUSIN ES S U. S . S M A L L BU S I N E S S A DM I N I ST R AT I O N

THE SPARKS FLY WHEN YOU PUT UP YOUR OWN MONEY AND OPERATE YOUR OWN BUSINESS, YOU PRIZE YOUR INDEPENDENCE. “IT’S MY BUSINESS,” YOU CAN TELL YOURSELF, IN GOOD TIMES AND IN BAD. IN A FAMILY COMPANY, HOWEVER, IT’S OUR BUSINESS. When family members work together, emotions may interfere with business decisions. Conflicts may arise as relatives see the business from different perspectives.

Those who are silent partners, stockholders and directors are likely to judge capital expenditures, growth and other critical matters primarily by dollar signs. Those engaged in daily operations are more likely to be concerned about production and sales figures and personnel matters.

Obviously, there is potential for conflict.

The manager of a family-owned business faces the same challenges as the owner-manager of any small company.

However, the job of “family manager” may be complicated by relatives who must be reconciled to working together in a business.

This article discusses such challenges from the viewpoint of the family member who is the company’s manager or who is involved in management. It offers suggestions to help you manage effectively and profitably.

What happens when family behavior in the workplace falls short of the ideal?

Differing opinions do not always produce discord in a family-owned company, but they are more apt to cause sparks to fly. Emotion is the added dimension as brothers and sisters, uncles and aunts, nephews and nieces, and parents and children work together. The individual managing such a company must recognize the emotional dimension and make the necessary objective decisions to ensure smooth functioning. Among members of a family who are active in a business, it may be hard to be objective about one another’s skills and abilities. “He was lazy when we were kids, and he’s still lazy.” “What does Aunt Bess know about the business? She’s only here because of her father’s money.”

If emotional outbursts affected only the family, the manager might “knock a few heads together” and move along. But quarrels and ill feelings among relatives affect nonfamily employees as well.

The manager’s challenge is to keep the bickering from interfering with work.

In an emotional atmosphere, nonfamily employees may be tempted to base their decisions on family tensions - they know how their bosses react and are influenced by this knowledge. But the company cannot become a warring camp.

All employees must understand that their interests are best served by a profitable organization, not by allegiance to particular family members.

The leader of the family business must not take sides with any member of the family, but rather must demonstrate that disagreements will not be permitted to affect the business. This attitude discourages nonfamily employees from politicking for position. When the family leader demonstrates respect for the family and an understanding of the differences, nonfamily employees are not tempted to play politics.

KEEPING YOUR EYE ON THE GOAL LIKE ANY ENTERPRISE, IT IS ESSENTIAL THAT A FAMILY BUSINESS HAVE:

A clear mission, a statement of purpose and goals a A clear chain of command - lines of authority for decision-making a A clear plan to accomplish goals and provide for orderly a succession Good communication among family members and with nonfamily a employees These factors are doubly important in a family business because of the strong emotions that can arise and the confusion that can occur in their absence.

Rights and responsibilities are different at home than at work, and it is imperative that family members keep this fact in mind. At home family relationships and goals are the prime concern. Language is personal, attitudes are subjective, roles - husband/wife, parent/child, family/relatives/ in-laws - are traditionally defined.

At work, however, the success of the business must be paramount.

Language becomes more impersonal, attitudes more objective. Family members who work in the business must accept the boss/employee relationship, as they would in any other business. Their job descriptions must be clear, in writing and adhered to. Problems arising at home should be left there when the workday begins and workplace problems should not encroach on home life. Family members who accept and observe the home/business dichotomy not only avoid strained personal relationships, but also convey an important message to all employees that in the workplace business goals come first.

This, of course, is the ideal situation.

WHO’S IN LINE TO TAKE OVER? An important issue that requires early planning is who will take over when the family member managing the business dies or retires. Planning is especially critical when the top family member approaches retirement age or is in poor health, but the best time to prepare for orderly succession is before transition looms.

A family meeting in a neutral setting away from interruptions can help focus discussion, perhaps with the assistance of a professional consultant to guide the agenda.

CONSIDERATION ON THE AGENDA SHOULD BE GIVEN TO: Family goals for the future. a Plans of next-generation family a members.

Who is interested in staying with the a business?

Who has the most aptitude for a leadership?

What if several able younger family a members aspire to lead the business?

What role will other younger members a play?

What if next-generation family members a are not interested in the business?

Grooming of future leaders. a The most likely times major transitions a will occur, barring unexpected illness or death.

Preparations of present leaders for a stepping down.

Financial aspects of leadership a transitions.

The importance of preparing for succession before a new leader must take over cannot be emphasized too strongly.

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IS THE MANAGER REALLY IN CONTROL? FAMILY MEMBERS IN CHARGE OF OPERATIONS MUST BE:

Capable of using efficient management a techniques.

Thick-skinned enough to live with family a bickering.

Tough enough to make decisions stick. a Definite lines of authority are essential when a member of the family manages operations and other relatives fill various jobs. Family employees must discipline themselves to work within the lines of authority and the responsibilities of family members should be spelled out. Even then, it is wise to have a nonfamily employee highly involved in operations, to help resolve problems.

One solution to management problems is to let someone else - a hired manager - run the day-today show. The family member retains a title and some authority, but the hired assistant acts as a buffer between the family and the organization.

The assistant might be executive vice president or chief operating officer and the family member, president or chief executive officer.

With a hired manager, the family leaders are free to work on future strategy, basic policy and growth, while the nonfamily employee guides day-to-day operations.

The authority of the manager, whether family or nonfamily, to suspend or discharge flagrant violators of company rules must be clear. Management control is weakened if family employees are exempt from rules.

PERSONNEL PROBLEMS A common challenge to family-owned companies is high turnover among top nonfamily employees. Some relatives resent outside talent and can make things unpleasant for nonfamily executives. Also, top-notch managers and workers may leave if most promotions go to family members. Exit interviews are useful to find the cause of high turnover. A departing key employee may tell you enough to help you develop a positive course of action.

Again, it is wise to counsel nonfamily employees not to take sides in family disputes. Outside employees who demonstrate fairness and compatibility become a stabilizing force in the company. The family needs these people and should assure them of a future with the firm.

CONFRONTING A TROUBLE-CAUSING RELATIVE IS DIFFICULT AT BEST, AND FIRING ONE MAY BE OUT OF THE QUESTION. CONSIDER THESE ALTERNATIVES:

Counsel the family member on the responsibility to set an example. a Encourage the relative to start a business in a noncompeting line, if he or she has the a management ability necessary for success.

Transfer the relative to a branch office. a Find him or her a job with another company. a In short, if you are unable to fire troublemakers, try to change their attitudes or change their jobs.

SPENDING TO SAVE MONEY Many times, as owner-manager, you know a specific investment will improve efficiency or profits, but other family members may see the move as just another expense. They view such expenditures as encroachments on year- end dividends.

It is important that these relatives understand the concept of spending money to make money.

Base your arguments on facts and figures gathered by nonfamily a employees.

Suggest that the matter be settled on a bottom-line basis by a demonstrating how “Spending $x for this machine will increase our profits by $y annually and will return our money in four years.”

Should opposing relatives reject your projection, enlist the help of outside advisers. Relatives may be more likely to believe a banker, accountant or attorney than to accept your judgment. Keep in mind that it is unwise to have outside advisers who are personally close to other family members.

In other situations, paid consultants can help prove the worth of an opportunity.

Such help is particularly valuable with projects requiring specific expertise or intensive research.

YOUR BROTHER-IN-LAW NEEDS A JOB A common challenge in a family enterprise is that of relatives who lack an aptitude for the business, or any apparent usable talent or skill, but also who must be hired. The emotional pressure is hard to resist when your sister says, “Bob needs a job, badly!”

Accept the challenge with your eyes open, because it will be hard to fire Bob, even if his employment costs the company more than it earns. Moreover, he could demoralize other employees if he loafs on the job, avoids unpleasant tasks, takes special privileges or otherwise exhibits a poor attitude.

Training Bob may require extra effort, but few people are totally unskilled. Endeavor to cultivate a talent he possesses that will contribute to the business. Provide special training. Assign him to special projects to reduce negative contact with other employees and to provide an opportunity for developing skills. Arrange for him to work under a nonfamily supervisor who is a top producer.

The key is to transform the minimally skilled relative into a productive employee, as quickly as possible.

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MANAGING THE STATUS QUO BLOCKS GROWTH As relatives in a family-owned business grow older, they may develop a preference for maintaining the status quo. They become wary of change and afraid of risk. This attitude can, and often does, block business growth.

THE SOLU TION: Encourage status quo members to gradually retire from the scene of operations.

Dilute their influence in management decisions. For example, give them an opportunity to a convert their investment in the corporation to preferred stock.

Engage estate planners who may suggest tax incentives for giving or selling some of their a stock to younger relatives.

Encourage them to take a larger role in community activities or in an industry association. a Encourage their involvement in other directions, such as pursuit of personal hobbies and a interests.

Explore the possibility of restructuring the business, with a new partnership agreement, a for example. (Proper legal advice is essential in restructuring.)

Such actions recognize the contributions of retreating members and assist them in recovering their equity.

At the same time, the manager and active relatives can plan for the future.

WHERE DO YOU FIND MONEY? Another major challenge in managing a family business is obtaining money for growth. Generally speaking, if the company is profitable, you can borrow from your local lender, but when growth is substantial, the company may outgrow its local bank. When you see prospects for expansion, you should begin to plan for it and consider techniques for financing.

Effective budgetary controls are important in seeking growth funds. Such controls help the managing relative determine the company’s needs, and lenders regard them as evidence of good management.

HOW IS THE PIE DIVIDED? Paying family members and dividing profits among them can be a challenge.

CONCLUSION There are no simple or quick solutions to the unique challenges faced by family businesses.

But the first thing to do is to recognize a problem or one that may develop. Here are some simple suggestions:

Don’t let the same lawyer handle all a family members’ affairs. Hire different attorneys to get new ideas and to ensure fairness in cases of disagreements among family members.

Equity that recognizes contributions can be a distributed by restructuring the company.

Salaries are best handled by matching a them to industry guidelines. Determine local salary ranges for various jobs and use these as a guide for paying both family and nonfamily personnel. When you tie pay to a job description, you recognize the value the industry puts on jobs and you treat all employees fairly.

Fringe benefits can also be useful in a establishing equity among family members.

Deferred profit-sharing plans, pension plans, insurance programs and stock purchase programs offer excellent means to placate family members and, at the same time, help them build personal assets.

How the profit pie is divided is vital to growth in a small business. Profits are the seed bed for expansion, and lenders are influenced by what is done with them. Relatives should know the consequences to the business if all profits are converted into dividends.

INFORMATION EXCHANGE In most communities, the manager of a familyowned business is not alone. Other individuals operate small companies for their families and provide a source of information, support and help.

Family business managers should seek out and cultivate relationships with their counterparts to exchange ideas with them and to learn how they’ve solved business problems with their own relatives.

In a small corporation, strategic thinking can be stimulated by including outsiders on the board of directors, people who are not relatives and who are from other types of businesses.

State and national trade associations also are good sources of information and help. Through them, the managing relative can get facts from noncompetitors.

Try to have all business agreements in a writing: BUYING AND SELLING OF SHARES, ETC.

SALARIES AND RETIREMENT AGE

DIVIDEND POLICIES

LIMITATIONS ON SALE OF STOCK

LINES OF AUTHORITY

LIABILITY OF STOCKHOLDERS OR PARTNERS

JOB DESCRIPTIONS

When a parent transfers stock to a child, a be certain there is a proxy arrangement.

Establish a contingency plan for the stock in the event of the child’s death.

Conduct regular meetings with family a

members to talk about plans, programs, strategies and problems. Hold the meetings away from work yet in a business atmosphere.

Do not discuss business at family social a gatherings or at home.

Use outside advisers who have no a connection with or relationship to any family member.

Take advantage of family loyalty and a affection. Use it to your benefit. Enjoy your business and work together for everyone’s well-being and financial success.

Encourage family members to read this a

publication so they can understand some of the challenges arising in family business.

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smal l b u s i n e s s o f t h e mon t h

JOE GOLDSMITH CONSTRUCTION, INC. JOE C. GOLDSMITH

(863) 859-1402 3240 N Galloway Rd Lakeland, FL 33810

CONNECT ] www.GoldsmithConst.com

In 1978, Joe Goldsmith combined his Business Management Degree and carpentry skills to establish Joe Goldsmith Construction, Inc. Over the years, they have earned a reputation for quality work and efficient management of construction projects for their clients. Their projects include custom home building, commercial buildings and subdivision development.

It is truly a “family business.” Joe’s wife Cindy is the CFO/Accountant.

His oldest son Levi is a General Contractor and

Vice President of Project Management. Joe’s son Taylor is Vice President of Marketing and Sales and is a licensed Real Estate Agent. Both are skilled trim carpenters who have worked with the company over the last 13 years. Joe’s daughter Corrie Lovette has just joined the company as Director of Customer Relations. Her husband, Joseph Lovette, serves as Office Manager.

Joe still acts as CEO and said, “I love working with my family every day. It doesn’t get better than this.”

After 36 years in business, the company

is on the forefront of construction technology by offering clients 3D design and build services, with an emphasis on innovative and functional floor plans for homes and businesses.

Project engineer Carey Wilkinson works with the rest of the team to bring each project from concept through design, and ultimately to building.

Joe Goldsmith Construction, Inc. is physically located at 3240 N Galloway Rd and virtually at GoldsmithConst.com.

The site is ever-

developing and features many examples of finished projects as well as a showcase of the ways they can serve you.

Building relationships is an important part of the construction process.

Their commitment to customer service is what sets them apart.

Joe wants his clients to know, “No one tries harder and no one cares more.”

The Goldsmith’s are active in their churches and youth sporting activities. Together, they enthusiastically support Idols Aside Ministries (IAM). IAM’s mission is

BY DONALD M. PICKARD,

SMALL BUSINESS

OF THE MONTH

COMMITTEE MEMBER, DON PICKARD,

PRESENTS THE MARCH SMALL BUSINESS OF

THE MONTH AWARD TO JOE GOLDSMITH

AND HIS SONS TAYLOR GOLDSMITH (L) AND

LEVI GOLDSMITH (R).

SCAN HERE WITH YOUR SMART PHONE APP FOR A SHORT VIDEO ABOUT JOE GOLDSMITH CONSTRUCTION, INC.

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to mentor fatherless and at risk youth to Jesus Christ through sports and outdoor activities.

Goldsmith Construction has organized donations of labor, materials and time to build a ministry lodge and to support ongoing IAM activities.

With a new generation of leadership and 36 years of success, reputation and quality work, Joe Goldsmith Construction has a bright future.

Congratulations Joe Goldsmith Construction, Inc. on being selected as Small Business of the Month for March 2014.

PICKARD & PICKARD INC. REALTORS

THE

MATTERS OF

WANT TO KNOW WHY BEING A MEMBER OF THE LAKELAND AREA CHAMBER IS SO BECOMING? READ ON...

CALENDAR

EVENT HIGHLIGHTS

NEW MEMBERS

RIBBON CUTTINGS

2014 LUAU DOWNTOWN & “KING OF THE WING” CONTEST “ON THE DECK” AT CITIZENS BANK & TRUST The 15th Annual Luau Downtown is the place to enjoy an evening of sampling, sipping and mingling outside “on the deck” at Citizens Bank and Trust Downtown. The Lakeland Chamber expects a record crowd again with more than 600 members and guests arriving to sample and judge wings from local member restaurants. This premier party is a great way to reconnect, network and have fun!

Held as part of the LUAU, the 12th Annual King of the Wing contest is a perennial favorite for local restaurant owners. Any Chamber member restaurant is eligible to participate, and the winner houses the coveted “King of the Wing” trophy for one year. Wings are graded on the following categories:

APPEARANCE | 30 POINTS FLAVOR | 40 POINTS

presents

15th Annual Luau Downtown

a a aaa

Thursday, April 17 | 5:30 p.m.

TENDERNESS | 30 POINTS Restaurants are encouraged to contact the Chamber to participate as vendor space is at a premium! Spaces are available on the deck of Citizens Bank to any Chamber member restaurant. Give-aways, coupons and door prizes are encouraged to promote your company!

For more information, please call the Chamber at (863) 688-8551 Ext. 242.

Cottrell Signs Republic Services Signs & Specialties Two Men and a Truck T H U R S D AY

Beverages j Live Entertainment jTastes from local eateries $10 admission | Cash or check only at the gate.

Visit LakelandChamber.com for advanced registration.

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april 2014 dates TUES 8

TUESDAY, APRIL 8 EMERGE LIKES THE WAY YOU “MOVE” … FOR MOMS

WED 9

8:00 a.m.

Two Men and a Truck 3220 Atlantic Ave

THUR 10

THUR 17

9:00 a.m.

Chamber Briefing Room

THUR 10

THURSDAY, APRIL 17 BUSINESS AFTER HOURS LUAU DOWNTOWN & KING OF THE WING CONTEST

7

WED 16

WEDNESDAY, APRIL 16 EXECUTIVE COMMITTEE MEETING

THURSDAY, APRIL 24 BOARD OF DIRECTORS MEETING

Noon Grasslands Golf & Country Club 1600 Grasslands Blvd.

3:45 p.m.

Chamber Briefing Room

4:00 p.m.

Chamber Briefing Room

WEDNESDAY

THUR 5

THURSDAY

THURSDAY, JUNE 5 LEGISLATIVE WRAP-UP BREAKFAST 7:00 a.m.

Lakeland Yacht & Country Club

FRIDAY

SAT

SUN

3

4

5

6

8

9

10

11

12

13

18

19

20

25

26

27

GOVERNMENT AFFAIRS 8:00 A.M.

BUSINESS & BREAKFAST 7:30 A.M.

BUSINESSVOICE OF GREATER LAKELAND | 9:00 A.M.

LEADERSHIP LAKELAND HUMAN SERVICES DAY ALL DAY

16 EXECUTIVE COMMITTEE MEETING | 4:00 P.M.

22

23 28

SMALL BUSINESS AWARDS COMMITTEE MEETING 11:45 A.M.

14

7:30 a.m.

Lakeland Chamber 35 Lake Morton Dr

2

EMERGE LAKELAND STEERING COMMITTEE 3:45 P.M.

28

THURSDAY, APRIL 24 SCORE ROUND TABLE

1

15

21

MON 14

TUESDAY

EMERGE LIKES THE WAY YOU “MOVE” ...FOR MOMS 8:00 A.M.

14

THUR 24

THURSDAY, APRIL 10 LEADERSHIP LAKELAND, HUMAN SERVICES DAY MONDAY, APRIL 14 EMERGE LAKELAND STEERING COMMITTEE

MONDAY, APRIL 21 SMALL BUSINESS AWARDS COMMITTEE MEETING 11:45 a.m.

Chamber Briefing Room

All Day

5:30 p.m.

Citizens Bank and Trust 402 S Kentucky Ave

MONDAY

MON 21

8:00 a.m.

Chamber Briefing Room

WEDNESDAY, APRIL 9 BUSINESSVOICE OF GREATER LAKELAND

THURSDAY, APRIL 10 BUSINESS & BREAKFAST 7:30 a.m.

Lake Morton Plaza, LLC 400 S Florida Ave

WEDNESDAY, APRIL 9 GOVERNMENT AFFAIRS

17 BUSINESS AFTER HOURS LUAU DOWNTOWN & KING OF THE WING CONTEST 5:30 P.M.

24 28 SCORE ROUND TABLE 7:30 A.M. BOARD OF DIRECTORS MEETING | NOON

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Ev ent HI G HLI GH T S 01

02

FEBRUARY BUSINESS AFTER HOURS Hosted by Fields Motorcars

01 | Immediate Past Chairman Mark

Wilson (Kimley-Horn & Associates, Inc.) presented the Plaque of Appreciation to Gary Gordon of Fields Motorcars. Thank you for hosting this event two years in a row!

02 | Bob Rothenberg of Realty World

Homes of Distinction enjoyed sitting in this unique Mercedes-Benz SLS AMG in Fields Motorcars Showroom!

03

03 | The crowd was in full swing

enjoying the delicious food and beautiful showroom!

04 | Stephanie Colon of Community

Southern Bank was presented with the Chamber Champion of the Year plaque for 2013! Thank you Stephanie for all your dedication to mentoring and helping our new members!

FEBRUARY BUSINESS & BREAKFAST 04

05

Hosted by All Children’s Outpatient Care of Lakeland

05 | Dustin Shay of Rita Staffing

showed members why 100 million users use LinkedIn and why business owners and business professionals should make it number one on their list!

06 | Terry Ottinger introduced Susan

Snover of All Children’s Outpatient Care who then shared all the amazing strides the center makes for their patients and in our community!

06

07

FEBRUARY NEW MEMBER RECEPTION Hosted by Hawthorne Inn of Lakeland

07 | New Members mixed and

mingled and got to know each other by exchanging business cards and information.

08 | Diane Wilson of Hawthorne Inn

introduced herself and her team and shared information regarding her beautiful facility and how it has become a home for so many residents!

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CHAIRMAN ’S CIRCLE Lanier Upshaw Is proud to announce that Kathryn Koch, LUTCF, CLU was recently named a Principal of the agency. Kathryn, a Private Risk Manager Producer, has been with the agency since 1998.

Also, is proud to announce that Jeanette Carter, AIS, AINS was recently promoted to Senior Commercial Lines Account Manager.

Watson Clinic Is pleased to welcome Shaily Shah, DO, to our team of expert internal medicine specialists. Dr. Shah will serve patients from her offices on the third floor (3W) of our Main Clinic location at 1600 Lakeland Hills Boulevard in Lakeland, FL. Dr. Shah received her doctorate of osteopathic medicine degree from the New York College of Osteopathic Medicine in Old Westbury, NY, and completed her internship and residency in internal medicine at Lenox Hill Hospital, also in New York.

GiveWell Community Foundation Lakeland Regional Medical Center

Highland Homes Welcomes new employees: Andre Ciappetta, sales counselor at Southwind in Gibsonton, has been in sales for 10 years. He previously held the No. 1 sales spot in the Central Florida market with Verizon Wireless.

Beverly Clutter, sales counselor at Tower Grove and Springfield in Plant City, brings more than 20 years of homebuilding experience to her position.

Chuck Moorman, sales counselor at Normandy Heights in Winter Haven, has held his real estate license since 1988. When Highland Homes opens Meadow Glenn in Ocala in 2014, Chuck will be moving to head up this new location.

Welcomes Timothy J. Regan, MD as Chief Quality Officer and Chief Medical Informatics Officer. Dr. Regan will provide executive oversight over the quality of patient care and will oversee quality initiatives to ensure a collaborative approach among caregivers. In addition to his new role, Dr. Regan will continue his practice in the LRMC Emergency Department.

Two Men and a Truck Norma Watson, office manager, scored 100% on a recent mystery shop. Mystery shops measure are conducted by an independent mystery shopping organization and hold franchisee owners and their employees to a national standard. Norma has been with TMT since April 2013.

The Board of Directors announces Johnna Martinez as Grants Manager. She will be responsible for coordinating grant processing activities and grant cycle programs, as well as serving as the Foundation’s liaison for all area nonprofits.

Martinez comes to the Foundation with 10 years of experience in nonprofit management. Most recently, she served as the Executive Director of Lakes Education/Action Drive, where she effectively created and managed multiple projects through successful collaboration efforts with local organizations and creative fundraising campaigns.

American Speech – Language – Hearing Association.

THE LAKELAND CHAMBER PRINTS BUSINESS ANNOUNCEMENTS EACH MONTH AS SPACE PERMITS. PLEASE EMAIL ANNOUNCEMENTS TO MOTM@LAKELANDCHAMBER.COM

Well-Rounded.

You’re in good hands. Wall Titus can provide everything from tax preparation to wealth management. Our comprehensive financial approach gives you the confidence and certainty of knowing we’ve got your finances under control.

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Special thanks to Mayor Howard Wiggs, Commissioner Jim Malless, Mayor Pro Tem Keith Merritt, Commissioner Phillip Walker, Commissioner Edie Yates, and all the Board Members and Chamber Champions who truly make these ceremonies special events.

CENTRAL FLORIDA HEALTH CARE

LIZARD JUICE CENTRAL FLORIDA

1129 N MISSOURI AVE | (863) 413-8600

2403 S FLORIDA AVE | (863) 617-9552

Lakeland, FL 33805

Lakeland, FL 33803

CFHCONLINE.ORG

LIZARDJUICECENTRAL.COM

SYSTEMATIC PAINTING PARTNERS

GOOD SHEPHERD HOSPICE

SO4S - STUDENTS OPTING 4 SUCCESS

934 REYNOLDS RD | (863) 337-6483

3450 LAKELAND HILLS BLVD | (863) 583-3300

1027 E COUNTY RD 540A, STE 1 | (863) 904-5004

Lakeland, FL 33801

Lakeland, FL 33805

Lakeland, FL 33813

SYSTEMATICPAINTING.COM

CHAPTERSHEALTH.ORG

SO4STUTORING.COM

TRI-COUNTY HUMAN SERVICES, INC. PSYCHIATRIC OUTPATIENT SERVICES

FLAT SCREEN BRANDING

IMA WELLNESS CENTER

4406 S FLORIDA AVE, STE 19 | (863) 937-8807

4729 US HWY 98 S, STE 102 | (855) 694-6432

1409 MEADOWBROOK AVE | (863) 709-8543

Lakeland, FL 33815

Lakeland, FL 33812

Lakeland, FL 33803

FLATSCREENBRANDING.COM

IMAWELLNESS.COM

TCHSONLINE.COM

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POLK COUNTY INSULATION

PARTNERS

308 GRIMES DR AUBURNDALE, FL 33823 (863) 293-2622 POLKCOUNTYINSULATION.COM PHIL AND DEBBIE MANDISH INSULATION

WENDY’S

5740 US HIGHWAY 98 N LAKELAND, FL 33809 (863) 816-8086 CRAIG MADANICK RESTAURANTS

PURE SECURITY INSURANCE, LLC

BUSINESS BUILDERS

141 W CENTRAL AVE, STE 12 WINTER HAVEN, FL 33880 (863) 294-5000 PURESECURITYINSURANCE.COM GENNY DUNCAN INSURANCE

ALL BRIGHT POOL SERVICE

CALL TO SCHEDULE AN APPOINTMENT (863) 660-9687 DONALD BARLOW SWIMMING POOL SERVICE/MAINTENANCE

During the month of February our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.

QUICK ‘N SAVE PHARMACY

FIAT OF WINTER HAVEN

722 E MEMORIAL BLVD LAKELAND, FL 33801 (863) 583-4999 QUICKNSAVERX.COM MOHAMED DEMBELE HEALTH CARE - PHARMACIES

190 AVE K SW WINTER HAVEN, FL 33880 (877) 488-9449 FIATUSAOFWINTERHAVEN.COM ALEX MAHALAK AUTOMOBILE – DEALERS – NEW

WALK-IN VISITORS...................................... 425 RELOCATION RESPONSE MAILINGS............. 4 RELOCATION RESPONSE (WALK IN)........... 27 ACCOMMODATIONS...................................... 0 WINTER ACCOMMODATIONS....................... 0 VISITOR INFORMATION MAILINGS............. 17 VISITOR CENTER E-MAIL INQUIRIES........... 80

WELLMED @ SE LAKELAND

MCLEOD COMMUNICATIONS, LLC

4740 EXPLORATION AVE LAKELAND, FL 33812 (863) 666-9020 WELLMEDMEDICALGROUP.COM ROSEMARY HERNANDEZ HEALTH CARE – PHYSICIANS

CALL TO SCHEDULE AN APPOINTMENT (863) 944-3586 MCLEODCOMMUNICATIONS.COM JOSEPH MCLEOD BUSINESS CONSULTANTS

2014 florida marine raiders schedule

3/29

HOME

4/3

away

4/11 away

4/19 HOME

4/26 HOME

5/3

away

5/9

away

5/17

HOME

5/24 HOME

visit the website at www.marineraiders.com to purchase your season tickets - home games begin at 7:00Pm and are played at THE lakeland center 18

| FF OO RR UU M M FF OO RR BB UU SS II NN EE SS SS

20

+

YEARS 1921 | 93 YEARS PICKARD & PICKARD INC. REALTORS

1940 | 74 YEARS LAMAR OUTDOOR ADVERTISING LEDGER MEDIA GROUP

1944 | 70 YEARS

1991 | 23 YEARS CARE ANIMAL CLINIC

1992 | 22 YEARS IMPERIAL TIRE & AUTO SERVICE CENTER, INC. PRESS EXPRESS OF POLK CO., INC.

1993 | 21 YEARS CNP-CLARK/NIKDEL/POWELL

Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs.

This month, the Chamber staff would like to recognize Stephanie Colon, Assistant Vice President, Business Banking at Community Southern Bank for her outstanding attention to Chamber members and attendance at events! Stephanie is a wonderful asset to the Chamber and to the Lakeland community!

1994 | 20 YEARS BRIDGES OPTICAL GULF COAST BORING AND PIPELINE, INC.

NATHAN’S MEN’S STORE WELLS FARGO BANK

1953 | 60 YEARS LAKELAND FUNERAL HOME & MEMORIAL GARDENS

1962 | 52 YEARS FARM CREDIT OF CENTRAL FLORIDA, ACA

1966 | 48 YEARS

10

YEARS BIOLIFE PLASMA SERVICES FLANDERS ELECTRIC MOTOR SERVICE, INC. INTERNATIONAL HOUSE OF PANCAKES

MOMENTIVE SPECIALTY CHEMICALS

1971 | 43 YEARS SANTA FE ANIMAL HOSPITAL

1972 | 42 YEARS SANLAN RV & GOLF RESORT, INC.

1972 | 41 YEARS CLEVELAND HEIGHTS ANIMAL HOSPITAL

5

STEPHANIE COLON

COMMUNITY SOUTHERN BANK Assistant Vice President, Business Banker

YEARS LEAP AHEAD PROFESSIONAL DEVELOPMENT, LLC PLANTZ

FOLSOM CONSTRUCTION, INC. IMPERIAL MANOR M.H. TERR. SOUTHERN GLASS PRODUCTS COMPANY, INC.

1977 | 37 YEARS AMEC ENVIRONMENTAL & INFRASTRUCTURE, INC.

1978 | 36 YEARS ANTHONY’S HEALTH HUT & RESTAURANT SUN ‘N FUN, INC.

1979 | 35 YEARS DETROIT TIGERS | LAKELAND FLYING TIGERS

1983 | 31 YEARS IMPERIAL FLORIDA SALES CO.

1984 | 30 YEARS THE FAMILY DENTIST/DR. MARIELA K. LUNG

1985 | 29 YEARS FAMILY EYE CENTER SOUTH LLC FLORIDA PRESBYTERIAN HOMES

People-to-People Tour of CUBA October 12-19, 2014

$3,599 from Tampa

1987 | 27 YEARS WILLIFORD FLOORING COMPANY, INC.

1988 | 26 YEARS TOWN & COUNTRY TERMITE & PEST CONTROL, INC. TRI-COUNTY HUMAN SERVICES, INC.

For Details:

Travel.LakelandChamber.com (863) 688-8551 Ext. 228

department of the treasury cuban assets control regulation license no: CT-2013-2299886-1 pending renewal approval

1989 | 25 YEARS SAUNDERS & WILHELM

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po l k E c onomi c U p dat e

DR. JAMES FARRELL, CFA

FLORIDA SOUTHERN COLLEGE

CPS Investment Advisors is proud to underwrite the research and preparation of the Polk Progress report

The markets rebounded in February, recouping January’s losses, with the S&P 500 up 0.60% for the year so far. This is despite a downward revision of 4th quarter GDP from a healthy 3.2% to a belowaverage 2.4%. Much of the slowdown was attributed to a reduction in federal government spending.

While Washington gears up for mid-term elections, we should expect congress to pass an updated spending bill that will maintain the status quo while adding some flexibility to sequester driven spending cuts.

While we have settled down a bit since last year’s debt ceiling/

government shutdown standoff, global issues have taken centerstage. The situation in the Ukraine has the world’s attention as protestors, politicians and now Russia square-off in an effort to determine the future of Ukraine and, for Russia particularly, Crimea.

While we can hope for a peaceful resolution, Russia’s actions may trigger economic sanctions from the U.S. and potentially the E.U. This would likely have a ripple effect throughout the world’s economies.

Overshadowed by the Ukraine, Venezuela remains in turmoil as protestors are pushing for significant

economic and social reforms to combat the spiraling inflation and rampant shortages driven by overregulation.

Turning to the housing market, nationally home prices have begun to leveloff, with the CaseShiller index rising 13.4%, year-over-year, for December, but dropping slightly for two straight months. In Polk County, January year-over-year gains were 12.6%, reflecting a large run-up during the first half of 2013 and a flat market since July. While interest rates have stabilized, they remain 0.5% 1.0% higher than early 2013. The leveling of home prices, both

locally and nationally may be explained by the reduction in affordability, as seen in the accompanying chart. While the steady decline in interest rates pushed average mortgages down below pre-boom levels, the process drove increases in demand which led to double-digit price gains. Now that the interest rates have bounced off of their bottom, demand and home price gains will likely return to more normal levels. The gains in home equity over the past two years attributable to the increased housing prices, however, may lead to a renewed demand to tradeup before interest

rates return to their projected 5%-6% level.

Overall, we are likely in the clear with respect to falling back into recession, however we are in the midst of some significant social and economic changes that will set the stage for future growth.

While significant tax reform is likely several years away, the city of Detroit’s bankruptcy result is expected to ripple through many state and local pension plans as employees and voter-taxpayers may seek to sure-up their own plans. This will impact local government budgets as they find ways to either cut services or employee benefits to better fund their plans.

1,600 1,200 800

CONNECT ] FLSouthern.edu/ PolkProgress 20

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400 0 JUL 1997

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MAR 1999

NOV 2000

JUL 2002

MAR 2004

NOV 2005

JUL 2007

MAR 2009

NOV 2010

JUL 2012

p u bli c pol i cy

RICH ROY

PUBLIC AFFAIRS VICE PRESIDENT

CONNECT ] LakelandChamber.com

One of the challenges businesses face today is finding trainable, skilled workers. To help meet this demand, employers have historically asked our schools for students with higher math and reading skills.

Our schools comply by teaching more and more math and English. However, what employers really need are students with workplace math, reading and problemsolving skills. They need employees who can read a technical product manual and locate the information needed to repair a high-tech piece of equipment. They need skilled workers who can be trained as their jobs change.

In response to this need, the Florida Legislature created the Florida “Ready to Work” program during the 2006 session and officially launched the program in spring 2007.

Endorsed by organizations such as the Florida Chamber of Commerce and Associated Industries of Florida, the “Ready to Work” program has continued to make itself available to any Florida student or jobseeker at no cost to the individual. Various

partners ranging from high schools, community colleges, technical centers, and Regional Workforce Board one-stop centers help to provide this service to individuals across the state.

Floridians eager to participate can enroll at a participating assessment center.

Once enrolled in the program, the online coursework can be accessed from any computer anywhere, anytime.

The assessments required to earn a Florida “Ready to Work” credential must be proctored and taken at an official “Florida Ready to Work” assessment center. Fortunately, Polk County is host to several assessment centers and two located specifically in the Lakeland city limits.

Each individual who successfully completes the Florida “Ready to Work” coursework and receives his or her credentials will then receive a personalized certificate, signed by the Governor that shows employers the skill level achieved by the recipient.

This job readiness program is a joint venture administered by the Florida Department of Economic Opportunity

with maintenance and support of the web-based delivery system supported by Worldwide Interactive Network (WIN).

Since the program’s implementation in 2007, “Ready to Work” has awarded 149,355 Credentials. Once job seekers receive their credentials from “Ready to Work” they can utilize Regional Workforce Board to receive assistance in finding work in the community. Thanks in large part to Florida’s “Ready to Work” program, many companies across the state indentified quality new hires, reduced training costs and incorporated skill building in the workplace.

Individuals or employers interested in Florida “Ready to Work” should visit the website located at www. floridareadytowork. com. This website provides information about the program for employers, students, jobseekers and educators. The site also serves as the main point of access for “Ready to Work” assessment centers for students and jobseekers participating in the “Ready to Work” program.

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COMMON The Common

Grounds member

feature gives your business the

opportunity to showcase “a day in the

life” of your employees and customers.

Each month, one of the door prizes at

the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

DEBRA S. PEAVEY

| PRINCIPAL

DORIS A. SANDERS LEARNING CENTER | WWW.POLK-FL.NET/DSLC

P R O U D LY SPONSORED BY

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I graduated in 1980 with a Bachelor’s degree in Exceptional Student Education from Western Michigan University, in Kalamazoo Michigan, packed up and moved 1250 miles to Florida because there were no job openings in the public schools around the area where I lived. I began my teaching career in Sebring at the high school level teaching ESE classes. After one year, I knew the high school level was not my forte and I was able to secure a job at Floral Avenue Elementary with the Polk County School Board System. I spent five years teaching in an emotionally handicapped resource room for grades K – 5, moved to Fort Meade Middle School for 12 years teaching ESE 6th and 7th grade students and then began a career in administration after obtaining my Master’s in Educational Leadership from the University of South Florida. I am currently the principal of Doris A. Sanders Learning Center (DSLC) in Lakeland.

Doris A. Sanders Learning Center is a public school which serves students with significant cognitive and physical disabilities from ages three to 22. Our learning environment provides constant supervision, personal assistance with activities of daily living, challenging medical care and supervision, comprehensive behavior programs and a differentiated curriculum with significant modifications.

Watching our students grow and learn from day to day is exciting and there are never two days alike! The DSLC Staff is dedicated to teaching these special needs students and we strive to make every day special for them while being accountable for their learning and helping them to become respectable citizens.

As a staff we are very excited about being a part of the Lakeland Chamber of Commerce. We are looking forward to making new friends who will become involved with our students and staff and to find ways that we can become involved with the Lakeland Community. Our students love to have visitors, love a reason to dance and love a reason to show what they can do here at school so we welcome visitors. We hope soon all of Lakeland will know what we have to offer and exactly where Doris A. Sanders Learning Center is located.

C/F/R’S POLK COUNTY TEAM – CPAs DEDICATED TO YOUR SUCCESS

At C/F/R, we’re firm believers that bigger isn’t always better. We prefer to know our clients on a personal level, providing our undivided attention and wholehearted support. From the smallest tasks to the largest challenges, we keep the focus where it’s meant to be, on having the right people with the right skills providing our clients with amazing service. As advisors, we believe we are a reflection of the clients we serve. What’s important to you is important to us. Knowledge is key. Deadlines are met. Costs are fair. Relationships matter. We take on your challenges as if they were our own and we celebrate your successes, because ultimately, what’s important to you is important to us.

The largest accounting firm local to Polk County Lakeland Office 863-937-9520

Winter Haven Office 863-299-5638

Tampa Office 813-321-6869

Orlando Office 407-841-6930

www.cfrcpa.com FORUM FOR BUSINESS

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Spring Cleaning

SALE

Our professional team represents over 80 years of experience in our 75,000 sq. ft. showroom!

Locally owned & operated.

(863) 682-3450 2440 Hwy. 98 North

1 Mile So. of I-4 Across from Lakeland Chrysler

www.officefurnituredepot.com

RETURN SERVICE REQUESTED

WE’RE CLEANING OUT OUR SHOWROOM!

For a limited time take advantage of great deals on showroom samples.

Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607

Buy Now & Save!

15th Annual Luau Downtown

12th Annual “King of the Wing” Contest

Local restaurants and caterers compete for the honor of “best chicken wings” in Lakeland

Thursday, April 17 | 5:30 p.m.

a a aaa

402 S Kentucky Ave Beverages j Live Entertainment jTastes from local eateries

Cottrell Signs | Republic Services Signs & Specialties | Two Men and a Truck

$10 admission | Cash or check only at the gate. Visit LakelandChamber.com for advanced registration.