December 2011 Forum for Business

LA KELAND AREA CHAMBER OF COMME R C E

F O R B U S IN E SS DECEMBER 2011 | Vol. xXI, No. 12

The Chamber Congratulates Pickard & Pickard REALTORS on 100 YEARS

BUY LAKELAND. It Makes GOOD cents!

Lakelandchamber.com

CHAMBER STAFF K a t h l een L . M unson President

KMunson@LakelandChamber.com

B a rb a r a B enne t t Executive Assistant

BBennett@LakelandChamber.com

Kara Butch

Administrative Assistant, Membership Development | Communications

kbutch@LakelandChamber.com

Sally Chapman

Vice President, Finance & Administration

SChapman@LakelandChamber.com

L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y A l i c e Hun t | C h a irm a n of t h e B o a r d Hunt Construction of Central Florida, Inc.

K a t h l een L . M unson | Pub l is h er Lakeland Area Chamber of Commerce

Am y S . W i g g ins | E d i t or

Y a d ir a P . Ho l mes Vice President, Public Affairs

YHolmes@LakelandChamber.com

C a ro l y n J a c kson

Senior Vice President, Member Relations

CJackson@LakelandChamber.com

Lakeland Area Chamber of Commerce

C E Desi g n c o . | Cre a t i v e Dire c t ion & P R O D U CT I O N www.cedesignco.com

J a c q ue l ine L . J o h nson

Senior Vice President, Convention & Visitors Bureau

JackieJ@LakelandChamber.com

K a t ie M c B ri d e - M c K en z ie Membership Account Executive

KMcBride-McKenzie@LakelandChamber.com

& Breakfast

C h ris t ine M ur p h y

Administrative Assistant, Member Relations | Public Affairs

CMurphy@LakelandChamber.com

N ikki O a k l e y

December 8, 2011 7:30 a.m.

3340 S Florida Ave Community Southern Bank

Membership Account Executive

NOakley@LakelandChamber.com

Terr y O t t in g er

Vice President, Membership Development

TOttinger@LakelandChamber.com

P a t t y S mi t h

Administrative Assistant, Convention & Visitors Bureau

PSmith@LakelandChamber.com

Am y W i g g ins

Vice President, Communications

AWiggins@LakelandChamber.com

35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com

$5 Chamber Member ~ $15 Non Chamber Member Your R.S.V.P. is appreciated! Visit LakelandChamber.com to register.

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Š 2011 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

a donovan tinsley tMR AGENCY Principal

CONNECT ] tmragency.com

MARKETING MINUTE worth

While we may shy away from our own birthdays, your business’ longevity is nothing to be quiet about. National companies that have stood the test of time proudly advertise their longevity. With a quick Google search one easily learns that Coca-Cola celebrated its 125th Anniversary this past May with their “Legacy, laughs and everyday pleasures of Coca-Cola” campaign. Ford Motor Company touts Henry Ford as “Mobility’s Muse” commending the founding of Ford in 1903

Heritage Lakes

Homesites starting in the low $200’s Executive Homesites Gated 24-Hr. Manned Security

millions

and crediting him with “changing the way the world moved”. Local companies such as Citizens Bank & Trust promote their longevity with the slogan, “Safe.

Sound. Just Smart Banking Since 1920.”

Allen & Company, Inc., founded in 1932, boasts that it is one of “Florida’s Oldest Investment and Securities Firm”. And of course everyone knows that George Jenkins opened the first Publix store in 1930.

How do we know this? Because their heritage is ingrained in

The Sanctuary

Starting at $659,900 Luxurious Estate Villa Homes Fairway or Waterfront Views

their advertising, in their stores and throughout their culture. Businesses that have survived over the decades should not only be proud, but should promote it! A 20th Anniversary is only celebrated by those who have weathered the ups and downs of the economy while managing to sell good quality products and proven consistent services.

Longevity implies credibility, reliability and trust with the consumer.

A company that survived the Great Depression, the Great Recession and every subsequent economic blip in between screams stability, and stability is a message that should not be ignored when communicating with current and prospective customers.

The following are several ways that you can

maximize your business’ history whether you are celebrating your 5th birthday or your 105th.

Celebrating an Anniversary? Spend the year promoting your business’ birthday on your Web site, print media, and with special sales and customer contests.

Consider incorporating taglines highlighting longevity, “Serving Polk County/ Lakeland since 1954.”

Family business?

Promote it. “Five Generations Strong…”

Highlight your heritage with the use of old photos to convey a message of longevity.

In today’s climate of social media and personal referrals, maximize your business’ history by utilizing current customer testimonials; “I’ve been

Mission Lakes

Starting at $199,900 64 Upscale Townhomes Four Floor Plans To Choose From

doing business with Badcock for over 30 years”.

New business? Think forward. Highlight how you can handle all of your customers present AND future needs with slogans such as, “Munchel Brothers Jewelery - Your Jeweler for Life” The past plays a critical role in branding; consumers make decisions based on what they know and are comfortable with.

By incorporating your company’s history into your advertising campaign you maximize your brand recognition with the consumer. With your competitors selling the same or very similar products and services, the goal must be top of mind awareness. In short your business’ history is a tremendous asset that should not be ignored.

Laurel Glen

Starting in the $300’s Lakeside Villas Three Floor Plans To Choose From

www.Oakbridge.com Visit our Sales Center at 1301 Grasslands Blvd. Suite 100 (866) 668-1227 | Pat Jones (863) 581-4699 or Debbie Haskell (863) 602-8830.

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Chamber Wins Awards for Outstanding Magazine and Web Site.

And the Winner is...Us! That’s right! At the 91st Conference of the Florida Association of Chamber Professionals, the Lakeland Area Chamber of Commerce was recognized for two of our communication efforts – the newly redesigned Forum for Business and LakelandChamber.com.

The new LakelandChamber.com was launched on Dec. 14, 2010 with support from Key Investors: B right H o use N etw o r k s | R epublic S ervices L a k eland R egi o nal M edical C enter | W ats o n C linic

Annu a l A d v er t isers America’s Mattress by Sleep Center Bank of Central Florida BloodnetUSA

Since that time, many other members have taken advantage of the Chamber’s premiere Web presence and search engine optimized site.

Boring Crown Shredding, LLC Drummond Company, Inc.

Brooke Pottery, Douglass Screen Printers Inc., Drummond Company, Inc., Hampton Inn, Heath Funeral Chapel, Joy Morse Insurance Agency, Inc., Ledger Media Group, Mahalo Management, Inc, Mas Verde Mobile Home Estates, Inc., McGee Auto Service and Tires, Mitchell Insurance Agency, Inc., Native Palm Properties, Promise Pet Care, Radiology and Imaging Specialists, Inc., The Ruthvens, and Webster University.

With assistance from some incredibly talented member companies, the Forum for Business was totally revamped in January 2011. Featuring news from Chamber members, tips and advice from local experts and the highly coveted “Common Grounds” feature, the new magazine offers something for every reader.

Because of our 1,600 members and faithful advertisers, the Chamber is able to continue to produce this informative and exciting piece.

Heacock Insurance Group Office Furniture Depot

O t h er a d v er t isin g su p p or t from : AMIkids Polk, Inc. APG Electric, Inc. CenterState Bank Church of the Resurrection Cleveland Heights Animal Hospital Community Southern Bank Computer Merchandise Corp.(CMC) Florida Lifestyle Communities Florida Southern College Furr & Wegman Architects, P.A. McGee Auto Service and Tires MetroPCS Platinum Bank Polk County Medical Association Polk County Public Schools QMI The Salvation Army Statewide Building Maintenance, Inc. SUN ‘n FUN, Inc. SunTrust Bank University of South Florida Polytechnic Wall Foss Financial, LLC

The Forum for Business Team (l-r): Dan McBride (Communications Strategy Group, Victory Church),

Warner University

Bobbi Freeman (Cromer International Press), Amy Wiggins (VP, Communications), Kathleen Munson (President),

Watson Clinic LLP

Alice Hunt (Hunt Construction of Central Florida, Inc., Chairman of the Board), Amy Dennis (CE Design Co. Design . Marketing . web . photography), Don Bosko (Communications Strategy Group, Beef O’Brady’s Family Sports Pub), Tim Jackson (Vice Chair, Communications Strategy Group, NuJak Companies)

Webster University WONN/WPCV/WLKF/WWRZ Radio YMCA of West Central Florida, Inc.

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Experience EMERGE: Establish Staying Power with Young Professionals

Jennifer Kincart Jonsson

A-C-T Environmental & Infrastructure, Inc.

CONNECT ] EMERGELakeland.com

Why is it so common a theme to hear someone say, “I grew up here but moved away for college and to establish my career.” As emerging community leaders, why is it important for us to find ways to change the paradigm? I don’t have all the answers, but as a young professional, I am happy to share my personal insight.

First, I’m proud to be from Lakeland and an integral part of a well-established and respected family owned business that got its start in Lakeland and is now headquartered

in Bartow. A-C-T Environmental & Infrastructure has been part of my personal and professional development for as long as I can remember.

While I may have gotten my diplomas from the University of Florida, I received much of my education at A-C-T, and it’s there that I now make my own professional contributions serving as the firm’s human resources director.

In my professional capacity, I well know the need for topnotch creative talent and in

all of our recruitment efforts, that’s what we seek. We are a solutionsbased organization and recognize that creativity coupled with strong skills is a winning combination for both our clients and our own sustainability. For me, it was never a question of working, long-term, anywhere but right here!

My reasons for staying include opportunity to pursue a meaningful career; a great sense of community; raising my family in a caring atmosphere near friends and family and the rewards of giving back

to my community. The last item is what led to my involvement in EMERGE and several other community-based organizations that do so much to keep the local quality of life at its best.

How can we convince other young professionals to return or stay in Lakeland?

By telling success stories! You need to seek and capitalize on existing opportunities or, create them on your own. Understand the value of staying power and perseverance and utilize resources like the Chamber and EMERGE.

So, here’s my advice to young professionals:

and

be c a use t h e

awaits ri g h t h ere in L a ke l a n d !

YOUR PATH FOR A

CHANGING TOMORROW

Traviss 863.499.2700 Ridge: 863.419.3060 FORUM FOR BUSINESS

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HOW TO

A M O N T H LY

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Becky Bywater

Central Florida SCORE

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The Next

Generation of

Starting a small business requires extensive research and planning, but thatâ&#x20AC;&#x2122;s just the beginning! Planning is an ongoing necessity because the environment in which your small business operates continually changes. New opportunities and challenges will arise that are different than those assessed during the start-up stage. Your initial financial projections may be literally and figuratively on the moneyâ&#x20AC;&#x201D;or trending in a different and unexpected direction.

Here are some planning tips to help keep your small business on track for longterm growth:

Revisit your business plan. Your business plan shouldnâ&#x20AC;&#x2122;t become a â&#x20AC;&#x153;trophyâ&#x20AC;? of your start-up success. Refer to it every quarter or six months to match estimates with current realities. Update your plan as needed with new or modified contingencies, and adjusted time frames for key milestones such as expansions or new product/service lines.

Watch those numbers. Financial statements provide a window into the health of your business. Project cash flow several months into the future based on reasonable expectations for sales and income, customer demand, regular payments (e.g. loans and rent), and other factors. By comparing actual cash flow to projections, you can spot opportunities to improve performance.

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Watch your industry. In todayâ&#x20AC;&#x2122;s interconnected global economy, any change anywhere can have a ripple effect on any small business. The influences may be as far-reaching as a shift in demand for a certain commodity, or as local as a new stoplight near your store. Stay current with world and community events; study your sales records; and communicate with customers, suppliers, and colleagues. Youâ&#x20AC;&#x2122;ll be less susceptible to surprises, and better prepared to anticipate and capitalize on these changes.

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Develop relationships. Although growth usually implies investing in additional resources, there may be more cost-effective options better suited to your immediate and long-term needs. Building partnerships with other businesses in your field and specialty consultants can help stretch your capabilities. They may also call on you when they need helpâ&#x20AC;&#x201D;perhaps during a period when you have time or capacity to spare.

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CONNECT ] CentralFlorida SCORE.org

Invest in your staff. Because a growing business will demand more of your time, identify employees who can take on routine and management responsibilities. Theyâ&#x20AC;&#x2122;ll relish the opportunity to grow personally and professionally, and youâ&#x20AC;&#x2122;ll be free to focus on more important issues.

An experienced, outside perspective can benefit any small business, contact Americaâ&#x20AC;&#x2122;s free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 12,000 business experts who volunteer as mentors. SCORE offers free mentoring and low-cost workshops nationwide.

Chamber’s Board Planning Retreat Held at LEGOLAND Florida

kathleen munson lakeland AREA chamber OF COMMERCE President

CONNECT ] LakelandChamber.com

The Chamber’s board of directors took part in a very productive Board Planning Retreat on October 27-28, at the new LEGOLAND Florida Theme Park in Winter Haven.

Special thanks to Adrian Jones, LEGOLAND Florida’s General Manager, and his team for generously allowing the Chamber to hold their retreat on their beautiful campus. Chairelect Walker Wilkerson (LarsenAllen, LLP) presided over the retreat, with a record number of directors and special guests in attendance.

Retreat participants were given a unique opportunity to experience Florida’s exciting new theme park and the tremendous impact it is already having

on our county.

The two-day strategic planning session focused on “Servant Leadership”, with a motivating presentation by Keynote Speaker Bill Mutz (Lakeland Automall Ford, Mazda & Hyundai).

To assist in guiding the Chamber’s strategic planning efforts, Dr. Joe Childs (Southeastern University College of Business & Legal Services and Chamber director) shared his research on key factors impacting Lakeland over the next three to five years.

Chamber leaders also heard from the Chamber’s Vice Chairs on progress their Key Strategic Issues (KSI) groups have made this past year in providing member services and value.

Communi c a t ions Vice Chair Tim Jackson NuJak Companies

M ember V a l ue Vice Chair Patrick Fagan Fifth Third Bank

Pub li c Po li c y

Vice Chair Patrick Fagan leads breakout session during the retreat.

Vice Chair Mark Wilson Kimley-Horn and Associates, Inc.

Qu a l i t y of Life Vice Chair Melinda Harrison Watson Clinic LLP

T a len t De v e lo p men t & E d u c a t ion Vice Chair Steve Moore Florida Property & Development

Directors Don Bosko and Todd Baylis discuss strategies to assist member businesses.

Armed with knowledge and concepts from the Thursday session, directors worked in breakout and general sessions to develop strategies related to the Chamber’s 2012 Program of Work. The 2012 Business Plan will be published in the January Forum for Business.

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C OV E R F E ATU R E S

T a y l or U . F l umerfe l t . Presi d en t Southeastern University Florida Public Relations Association

ING POWE Y A R T

1911 to 2011

STANDING THE Right: A photograph of Arthud Pickard, the founder of what became Pickard & Pickard Realtors, in the 1920’s.

Left: Starting on the left: Grandfather Webb, Arthur Pickard, Beatrice, Allison, and Charles Pickard Bottom: The Arthur Pickard Homestead in the 1920’s. This particular photograph was used in an advertisement for Kenwith Court.

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The 100 year anniversary of one of Lakeland’s most prestigious and renowned family traditions, Pickard & Pickard Realtors, calls for celebration. The general mission of Pickard & Pickard Realtors is to give personal and professional service to clients and develop goodwill that repeats. Pickard & Pickard Realtors conduct business in Orange, Desoto, Hillsborough, Lake, and Polk Counties.

Arthur Pickard was born in Toronto, Canada in 1871, the last of child of James and Mary Pickard to be born. When Arthur was eight, his family moved from Canada to Minneapolis, Minnesota where he grew up on a farm. He later returned to Alberta, Canada where he served as a representative for the milling industry.

In 1894, he married Harriet Webb. They later raised four children, two sons and two daughters. The frigid cold weather of Canada prompted Arthur to move to Lakeland, Florida in 1910, where he bought the land stretching from Lake Hollingsworth to Lake Bonny.

In 1911, he established Pickard Brothers Company, Inc. with several of his brothers. Arthur began to develop land in Orange, Polk, and Highland counties in order to plant orange groves. He also sold shares of farms and groves as investments for as little as $40-$50 per tract.

As Lakeland grew, so did the business, which eventually came to include subdivision development and general real estate brokerage. Arthur assisted with the development of Kenwith Court in the 1920’s. In 1920, Arthur served as the organizer and first president of the Central State Bank and Trust Company. In 1921, the Board of Trade became the Chamber of Commerce. Arthur was one of three men who helped to organize the Chamber and he served as the president during its second year of existence. Arthur served as a president and charter member of the Kiwanis Club of Lakeland and was instrumental in placing both Florida Southern College and Florida Citrus Mutual in Lakeland. He also served as the founder and president of the Lakeland Board of Realtors. Arthur was associated with the Modern Woodmen of America. He also secured the location of the First United Methodist Church on Lake Morton and the relocation of the Florida Methodist Conference to Florida Southern College.

In 1932, Arthur Marquis Pickard, a graduate of Florida Southern College and one of Arthur and Harriet’s two sons, joined his father in the family business. Arthur Marquis married Reba and later raised two children, Donald and Betty. Following in his father’s footsteps, he became the president of the Junior Chamber of Commerce in 1940. In 1941, he was named as a Lakeland Outstanding Young Man. He served as a Lieutenant Commander of the United States Navy Reserve from 1942-1946. Arthur Marquis was named Realtor of the Year in 1951 and 1970. Creating a legacy in Lakeland for the Pickard family, Arthur Marquis served as president of the Board of Realtors, just like his father had. He was also active in the Kiwanis Club of Lakeland and First United Methodist Church. Other accomplishments included serving as a member of the Board of Governors for the South West Water Management District from 1967 to 1970 and chairman of the Downtown Development Committee from 1979

to 1980. Arthur Marquis was a mason and boy scout in addition to his roles as a realtor, developer, citrus grower, rancher, and investor. Arthur Marquis was in the business of buying land that was in the “path of progress,” forming partnerships that would buy land and hold it until its price increased.

After graduating from the University of Florida, Donald “Don” Pickard joined his father and grandfather in the family business in the summer of 1975. Don learned the business of realty early on. He made his first real estate investment in high school by purchasing a home which he rented to someone who worked for Pickard & Pickard Realtors at the time. One of Don’s main goals when he joined Arthur and Arthur Marquis was to get away from depending on commission income to make a living.

Not only did Don carry out the family tradition in regards to business, but also in regards to civic duties and activities. He served as a director for the Board of Realtors, president of Historic Lakeland, Inc., Chairman of City of Lakeland Zoning Board of Adjustments and Appeals as well as on the board of directors for the Lakeland Yacht and Country Club, Lakeland Area Chamber of Commerce, Kiwanis Club of Lakeland, United Way, American Cancer Society, and First United Methodist Church.

He currently serves as the president of the Lakeland Association of Realtors and was named realtor of

the year. Today, Don continues to operate Pickard & Pickard Realtors. Don hopes that his clients walk away from a sale or investment feeling that their interests were represented in a professional manner. He strongly believes that in the current economic client, realtors have to do whatever business comes their way. Don remembers his grandfather, Arthur Pickard, saying that the Chamber of Commerce works for every business, but only some of them pay for it.

an early Pickard Brothers Company, Inc. advertisement displaying the watermelons Arthur Pickard would always plant on land he bought before planting orange groves.

Arthur Marquis Pickard and Don Pickard standing in front of Pickard & Pickard Realtors current location in 1989

Left to right Nancy LaFountain, Jennifer Vaughn, Chrissy Schaff, Randy Hollen, Larry Pitts, Scott Gardner

Who makes the decisions about your financing?

“We are fortunate to have these six professionals with more than 140 years of combined banking experience, over half of which have been right here in Polk County.”

Paul J. Noris – President and CEO

Does your bank shift your loan application to someone who doesn’t know you, or is unfamiliar with the local business climate?

We were founded to serve professionals and owner-managed businesses. Our commercial banking officers understand the local marketplace and can respond to your individual needs in a way you won’t find anywhere else.

Member FDIC

www.bankofcentralflorida.com

Downtown Lakeland 101 S. Florida Avenue • 863-682-7100 South Lakeland 5015 S. Florida Avenue • 863-701-2685 Bartow 515 N. Broadway Avenue • 863-534-3585

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s mal l b u s i n e s s o f t h e month

Benson’s Canine Cookies

2928 S Florida Avenue Lakeland, FL 33803 (863) 688-9249 F: (863) 687-4238

CONNECT ] BensonsCanine Cookies.com

If you want something special for your family’s pet, then stop by Benson’s Canine Cookies, located in the Edgewood Plaza on South Florida Avenue.

Owner Suzanne Merritt has stocked her store full of healthy foods and treats, pet owner essentials, and lots of fun items for you and your special member of the family. Many first time customers have commented that they were surprised by the variety of items in the store.

Suzanne developed the company’s signature nutritious cookies in 1996, when her beloved dog, Benson,

was diagnosed with pancreatitis and jaundice, at the age of 11. Benson was sent home with little hope of recovery, and it was predicted he had a short time to live. Suzanne researched and created a special diet and regimen of vitamins and supplements for Benson. He recovered and lived another seven years.

Ever since, Suzanne has been on a mission to make her healthy cookies and treats available to other pet owners. The cookies and Benson’s ChicLicks, a high protein treat, are still made in her bakery and hand-packed, using

only the freshest quality Grade A ingredients.

There are no fillers, no flavoring or artificial coloring, no salt, no sugar, no preservatives, and no by-products used in the baking and dehydrating process.

Suzanne is an adventurous entrepreneur, who originally grew her bakery and distribution of the treats to several hundred grocery stores here in Florida.

She admits that she learned too late, that a merchandiser is needed in order to keep up with such a large distribution plan. She down-sized to her current retail

location, but still has hundreds of loyal customers. Suzanne has given back to the business community by volunteering to share her experiences and recommendations as a mentor with the Lakeland Area Chamber of Commerce’s Entrepreneurial classes.

Many customers first learned of her products through the gift baskets she has generously donated to many local charities for their silent auctions or events. She also works with the SPCA, and recently received recognition from the Lakeland Fire Department. Suzanne

B y : Terri Go l eno ,

For more information on some of the requirements for the Small Business Award and to view previous recipients, please visit Lakeland Chamber.com/ BusinessResource.

Small Business of the Month Committee Member, Terri Goleno (Cheatham, Goleno & Ferguson, P.A.) presents the November Small Business of the Month Award to Suzanne Merritt, Benson’s Canine Cookies. Also on hand to accept the award Pam Sweeney, Elsuko Rivers, TiBi and Joey.

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worked with a local photographer to create canine calendars and donated the profit from the sale of the calendars to the Lakeland Fire Department, so they could buy special oxygen masks for their trucks. These masks are used for pets of all sizes who are rescued by the local firefighters.

Suzanne’s love of animals is evident in everything she does through Benson’s Canine Cookies.

The Lakeland Area Chamber of Commerce would like to congratulate Benson’s Canine Cookies as the Small Business of the Month for November.

Cheatham, Goleno & Ferguson, P.A.

THE

MATTERS OF

W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .

CAL E N D a R

E V E N T H I GHL I GHT S

NEW MEMBERS

R I B B O N C U TT I N G S

25th annual economic forecast breakfast On Thursday, January 12, 2012 the Lakeland Area Chamber of Commerce, in concert with Allen & Company of Florida, will celebrate 25 years of bringing the Economic Forecast Breakfast to our Chamber members! This long standing partnership has brought many speakers to Lakeland to discuss the future of our economy, and this year will be no exception. We are pleased to bring back Brian Wesbury of First Trust Advisors, LP and Dr. Tony Villamil of The Washington Economics Group, Inc. Breakfast will be held in Sikes Hall at the Lakeland Center at 7:00 a.m. with the program starting promptly at 7:30 a.m.

Tickets are $25 each and tables may be reserved with advanced notice.

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december 2011 dates wed 7

wednesday, December 7 EMERGE Lakeland Aprons Event

thur 8

Thursday, December 8 Business & Breakfast

mon 12

monday, December 12 EMERGE Lakeland Gives Back

thur 15

thur 8

6:00 p.m.

Register with United Way of Central Florida at (863) 648-1500

monday

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Thursday, January 12, 2012 Economic Forecast Breakfast

Wednesday, December 14 Executive Committee Meeting

tues 7

Tuesday, February 7, 2012 2011 Annual Meeting

tues 29

Tuesday, February 29, 2012 66th Annual Tiger BBQ

wed 14

Wednesday, December 14 Government Affairs

3:45 p.m.

8:00 a.m.

9:00 a.m.

4:00 p.m.

Lakeland Yacht & Country Club, Terrace Room 929 Lake Hollingsworth Drive

wed 21

Wednesday, December 21 Board of Directors Meeting

Fri 23 MON 26

Friday, December 23 & Monday, December 26 Chamber Closed in Observance of Christmas Holidays

tuesday

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thur 12

Monday, December 12 EMERGE Lakeland Steering Committee

Thursday, December 15 Business After Hours

Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

Wednesday, December 14 BusinessVoice of Greater Lakeland

mon 12

5:00 p.m.

Parker Street Ministries

Thursday, December 8 Past Chairmen’s Annual Holiday Luncheon

Thursday, December 29, Noon Friday, December 30 Chamber Closed in Observance of New Year’s Holidays

thursday, December 8 Leadership Lakeland XXIX – County Government Day

7:30 a.m.

Community Southern Bank 3340 S Florida Ave

5:30 p.m.

CenterState Bank 500 S Florida Ave, Ste 100

THUR 29 FRI 30

thur 8

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EMERGE Lakeland Steering Committee 3:45 p.m.

EMERGE Lakeland Gives Back - 5:00 p.m.

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wednesday

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14 Government Affairs 8:00 A.M. BusinessVoice of Greater Lakeland- 9:00 A.M. executive committee meeting - 4:00 p.m.

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Chamber closed

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Joker Marchant Stadium

thursday

friday

sat

sun

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leadership lakeland xxix county government day business & breakfast 7:30 a.m. past chairmen’s annual holiday luncheon - noon

15 Business After Hours 5:30 P.M.

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board of directors Meeting - noon

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featuring Keynote Speaker Anne Beiler, Founder, Auntie Anne’s

Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

emerge lakeland aprons event - 6:00 p.m.

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The Lakeland Center

Chamber closed

29 Chamber closed at noon

30 Chamber closed

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Even t HI G H LIG H T S 01

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new member reception 01 | Presenting Sponsor TD Bank

always sends representatives to meet and greet the Chamber’s newest members!

02 | Kim Andreadis of Principal

Financial Group welcomes members to her office as the host of October’s New Member Reception.

business & breakfast 03 | Claudia Tritton, Lakeland

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Economic Development Council, shares updates on Lakeland’s economic activity at the October Business & Breakfast.

04 | Members filled the Lakeland

Habitat for Humanity Thrift Store at the October Business & Breakfast.

business after hours 05 | Chairman Alice Hunt presents

Mike McGee of McGee Auto Service & Tires with a plaque of appreciation.

06 | Members network and enjoy the 05

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beautiful weather under the event tent.

07 | There was something to peak

everyone’s interest at the Business After Hours!

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NEW M E M B E R S Azalea Park Retirement Community 1325 Grasslands Blvd Lakeland, FL 33803 (863) 413‑0908 F (863) 413‑0738 holidaytouch.com Mr. Eugene Olan Retirement Communities/Homes

Best Fence Company

1400 State Road 37 S Mulberry, FL 33844 (863) 943‑4812 bestfencecompany.com Mr. John Heaney Fence

Beyond Imagination Media Services, LLC 1790 N Broadway Ave Bartow, FL 33830 (863) 512‑5881 F: (863) 582‑9002 beyondimaginationmedia.com John Pivovarnik Advertising

Big Lots

4233 S Florida Ave Lakeland, FL 33813 (863) 648‑5940 F: (863) 648‑5989 biglots.com Mrs. Monika Owen Retail

Big Lots

4212 US Highway 98 N Lakeland, FL 33809 biglots.com Mr. Bill McDonald Retail

Brandin Pettersen LLC (717) 448‑8941 Mr. Brandin Pettersen Real Estate

Castle Flooring and Blinds, LLC 4780 New Tampa Hwy Lakeland, FL 33815 Phone: (863) 937‑9201 Mr. Jeremy Patrick Floor Coverings

CF Industries, Inc. PO Drawer L Plant City, FL 33566 (863) 533‑0528 F: (863) 533‑7097 cfindustries.com Mr. Stefan Katzaras Manufacturers

Charles Hackney Vending I‑4 WEST AT MARKER 47 Polk City, FL 33868 (863) 660‑8931 Charles Hackney Vending Machines

Drains ETC, Inc.

(863) 665‑3099 F: (813) 622‑7191 drainsetc.com Mr. Jeff McDaniel Plumbing Contractors

Gary Thompson’s Auto Repair 1639 W Memorial Blvd Lakeland, FL 33815 (863) 683‑4279 F: (863) 683‑8045 Mr. Gary A. Thompson Automobile/Truck ‑ Repair

Heartland for Children

1239 E Main St Bartow, FL 33830 (863) 519‑8900 F: (863) 519‑8693 heartlandforchildren.org Ms. Teri Saunders Social Services

Hobby Lobby Stores, Inc. 3615 S Florida Ave, Ste 1110 Lakeland, FL 33803 (863) 648‑5053 F: (405) 745‑1643 hobbylobby.com Mr. Nick Hiller Retail

Jusuru International

(863) 398‑3392 jusuru.com/shokanson Ms. Susan Hokanson Nutritional/Enzymes Distributor, Residential & Wholesale

Massage By Andrea

2609 Orleans Ave Lakeland, FL 33803 (863) 937‑9710 massagebyandrea.net Mrs. Andrea L. Mills Massage Therapy

Master Etch

2659 21st St NW Winter Haven, FL 33881 (863) 206‑0750 F: (863) 299‑5650 masteretch.net Mr. Nathan Schaller Advertising ‑ Specialties

Mobile Communications of Florida 2513‑2 Thonotosassa Rd Plant City, FL 33563 (407) 393‑8198 F: (813) 759‑1319 shoppingwireless.com Ms. Stephanie Skipper Cellular Phones

Mutt ‘n Fancee Mobile Grooming Salon (863) 838‑6886 Ms. Tierney Brumana Pet Grooming

Owens Corning

2222 W Bella Vista Rd Lakeland, FL 33810 owenscorning.com John McClellan Manufacturers

Pizzazz Party Planning

(863) 393‑2444 Ms. Bobbie L. Renaud Event Planning/Coordinator/Supplies

Studio Monroe

(863) 858‑0328 thestudiomonroe.com Mr. Larry Perez Photography

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RI BBO N CU T TI N G S

Special thanks to Mayor Gow Fields, Commissioner Justin Troller, Commissioner Phillip Walker, Commissioner Howard Wiggs, and all the Board Members and Chamber Champions who truly make these ceremonies special events.

GFS Marketplace Lakeland, FL 33809 3723 US Highway 98 N | (863) 859-9540 www.GFS.com

Salvation Army Lakeland Family Store

Lone Palm Golf Club

Lakeland, FL 33813

Lakeland, FL 33815

3915 S Florida Ave | (863) 648-0047 www.SalvationArmyTampa.com

800 Lone Palm Dr | (863) 499-5480 www.LonePalmGolfClub.com

Cox Motors, LLC

Foot and Ankle Institute of Central Florida

Lakeland, FL 33815

Lakeland, FL 33812

1612 W Memorial Blvd | (863) 686-9300 www.CoxMotors.AutoShopper.com

4712 Exploration Ave | (863) 644-1313 www.FAICF.com

Lakeland 98 Self Storage

Big Lots

Lakeland, FL 33805

Lakeland, FL 33813

2930 US Highway 98 N | (863) 808-1774 www.Lakeland98.com

4233 S Florida Ave | (863) 648-5940 www.BigLots.com

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Lanier Upshaw Proud to announce that Thomas E. Conger, Senior Vice-President was recently recognized for 25 years of professionalism and service excellence representing Westfield Insurance. Westfield Insurance presented Mr. Conger with a commemorative statuette to honor his 25 years milestone.

Also, proud to announce that Virginia (Ginny) Otero has earned the Associate, Life Management Institute (ALMI) designation.

YMCA Par 3

SUN ’n FUN International Fly-In & Expo Announced that Stacie L. Rine has been named Director of Business Development. Rine is a 1995 graduate of the United States Naval Academy at Annapolis, MD, with a Bachelor of Science degree in English curriculum. She expects to receive her Masters of Business Administration (MBA) from the University of South Florida in 2013.

Pleased to announce that Mike Giddens, Course Superintendent, attended the 4th Annual Golf Course Superintendent Association Leadership Academy at the GCSAA headquarters in Lawrence, Kansas. 25 emerging superintendents and assistant superintendents from all across the country gathered to gain insight from several top leaders in the industry.

State Representative Ben Albritton Honored by Peace River Center as “Legislator of the Year” in recognition of his commitment to learning about behavioral health and his advocacy for society’s most vulnerable citizens.

Flower Cart Florist Recognized for the ninth consecutive year as an FTD Top 250 Member. This honor places Flower Cart as one of the top 250 FTP partner florists out of more than 21,000 across the nation. Owners Jim & Maureen Shaw are thankful to Lakeland customers for their 32 years of success and this top honor.

Watson Clinic LLP Pleased to announce that Tamara T. Pistoria, DO, has joined their team of expert pediatricians. Dr. Pistoria will practice from the Watson Clinic South location at 1033 N. Parkway Frontage Rd. in Lakeland, FL. Also, pleased to welcome Srinivas S. Iyengar, MD, to their team of eye care specialists. As an ophthalmic

(eye) plastic surgeon, Dr. Iyengar performs routine ophthalmology services, as well as a variety of surgical procedures involving the eyelid, tear drainage system and eye socket. He also sees patients for cosmetic eyelid surgery, eyelid tumors and eyelid/orbital trauma.

Coldwell Banker Commercial Saunders Ralston Dantzler Realty Darby Bryan Craddock of Winter Haven, Florida, has recently joined the commercial brokerage firm. She has 15 years experience in real estate and specializes in commercial real estate sales and leasing for the company. She has an intimate knowledge of local markets founded upon four generations of real estate business.

Also, Greg Smith has recently joined the commercial brokerage firm. He is an authority on multi-family and mobile home real estate properties and deals in sales and leasing for commercial land and buildings.

Also, Terry Flynn has recently joined the commercial brokerage firm. He specializes in industrial real estate and has 18 years experience in construction management and estimating.

Polk State College Professor Dr. Kathy Nicklaus recently placed first in both the poetry and fiction categories at the 26th Annual Write on the Sound Writer’s Conference.

The Lakeland Chamber prints business announcements each month as space permits. Please email announcements to motm@LakelandChamber.com

M E M B E R R E N E WA L S 1 9 8 4 | 2 7 Ye a rs

20+

Galloway’s Flooring Warehouse, Inc.

years

1 9 8 5 | 2 6 Ye a rs

1 9 6 7 | 4 4 Ye a rs Watkins Associated Industries, Inc.

KCI Technologies, Inc

1 9 8 6 | 2 5 Ye a rs

1 9 9 0 | 2 1 Ye a rs Atlantic Filter of Polk County, Inc. Bramble Ridge Golf Course, Inc. Maurice Auto Repair & Towing, Inc. Tommy Pate of Northwestern Mutual Financial Network

Alabama Metal Industries Corporation

1 9 7 0 | 4 1 Ye a rs

R. Cline, Inc.

Battery USA, Inc./Imperial Motor Parts

Lakeland Downtown Development Authority

15

1 9 8 8 | 2 3 Ye a rs

years

Lakeland Electric Wheeler Appraisals, LLC

Stephen M. Martin, P.A.

1 9 7 2 | 3 9 Ye a rs Folsom Construction, Inc.

Taylor Rental Center

Saint Paul Lutheran Church United Refrigeration & Air Conditioning, Inc.

1 9 8 9 | 2 2 Ye a rs

1 9 7 4 | 3 7 Ye a rs

APG Electric, Inc.

McGee Auto Service and Tires

Cannon’s Appliance Service The Fearn Partnership, Inc.

5

1 9 7 5 | 3 6 Ye a rs

National Association of

Bent’s Cycling & Fitness

Women Business Owners

years

W. Clinton Wallace, P.A.

Evans & Hurlburt CPA’s, PA

1 9 7 9 | 3 2 Ye a rs SunTrust Bank

Eventrics, Inc. ArithmeTech, Inc. Days Inn & Suites

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Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs.

This month, the Chamber staff would like to recognize Ms. DeeDee Jones, owner of King’s Court Gowns for her outstanding attention to Chamber members and attendance at events! DeeDee is a wonderful asset to the Chamber and to the Lakeland community!

dee dee jones

king’s court gowns

October Tourism Inquiries During the month of October, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.

Walk-in Visitors.............................................. 319 Relocation Response Mailings..................... 0 Relocation Response (Walk In)...................... 8 Accommodations.............................................. 1 Winter Accommodations............................... 0 Visitor Information Mailings . ................... 15 Visitor Center E-mail Inquiries.................... 39

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The Chamber would like to recognize the following members of the executive committee and board of directors as they retire from service. Each has contributed unselfishly of their time, leadership and commitment to the Chamber and its members.

• WORKERS COMP • EMPLOYEE BENEFITS • PAYROLL PROCESSING & TAXES

Hugh Autry

Terri Goleno

Lakeland Regional Medical Center Vice Chair Smart Community 2008-2009 Board of Directors, 2006-2011

Cheatham, Goleno & Ferguson, P.A. Treasurer, 2011 Board of Directors, 2009-2011

Todd Baylis

Joe Joseph

Sylvia Blackmon Roberts

Corey Miller

Gary Cassard

Steve Moore

Timothy F. Campbell

Bob Morrow

Clark, Campbell, Mawhinney & Lancaster, P.A. General Counsel, 2011 Board of Directors, 2011

GEICO Board of Directors, 2007-2011

Denis Cole

Tim Rice

Heacock Payroll offers employers a complete payroll processing service which can combine your payroll taxes, workers’ compensation and

Cipher Integrations, Inc. Board of Directors, 2009-2011

Royal Granite & Marble LLC Board of Directors, 2009-2011

employee benefits. Allowing you to spend more time on your business and less time on paperwork.

Blackmon Roberts Group Board of Directors, 2009-2011

Bright House Networks Board of Directors, 2009-2011

You spend more time on your business and less time on paperwork.

.HEACOCK.COM

WWW

100 E Main St. • Lakeland, FL • 863.683.2220 1105 US Hwy 27 North • Sebring, FL • 863.385.5171

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Board of Directors, 2009-2011

Miller Construction Management, Inc. Board of Directors, 2008-2011

Florida Property & Development Vice Chair, Talent Development & Education Board of Directors, 2009-2011

Ward’s Heating & Air Conditioning Vice Chair, Public Policy, 2007-2008 Board of Directors, 2006-2011

“qimiao zhi lu” means in

Carolyn jackson

Member relations Senior vice president

C h inese

From October 9 – 17, the Lakeland Area Chamber of Commerce hosted its first ever group travel experience to Beijing, Suzhou, Hangzhou, and Shanghai.

Jeff Lunz, General Manager, ClarkMorgan Corporate Training in Beijing, and son of local architect, Ed Lunz, Lunz, Prebor, Fowler Architects, was the after dinner speaker one evening. A Lakeland native, Jeff has lived in China for approximately nine years. He shared some of his experiences in China and how the Eastern culture is changing rapidly.

If any of the travelers wanted to meet with a like minded Chinese business person, it could be arranged. The group also toured factories to experience some of the industries that shape the Chinese economy including silk, jade, cloisonné, rug and pearl factories. The trip included a taste of the emperor’s tea at the Longjing Tea Plantation and an opportunity to observe craftsmen and their intricate handwork at an embroidery institute.

The group stops

“The Lakeland Chamber of Commerce has always been a part of our professional and personal lives so the decision to travel with the Chamber to China was easy. We were able to experience the beauty and history of China along with a group of wonderful people. During our journey contacts related to our industry were established that will lead to future business. We are looking forward to the next trip the Chamber schedules.”

- Rick and Lisa Garcia, Gulf Coast Avionics Corp.

Nancy Cattarius

just long enough for

and Gay Ratcliff

a photo before many

are followed by

chose to climb the

Rick and Lisa Garcia

Great Wall of China.

on a rickshaw ride through a hutong (old neighborhood) in Beijing.

WWRZ - 98.3 FM Hours of Business (Office) Mon - Fri, 8:30am - 5:30pm 404 West Lime street Lakeland, Fl 33815 863-682-8184 - Business Line 866-601-1629 - Contest Line

LISTEN WHILE YOU WORK!

www.Max983fm.com

publ i c p o l icy: F l o r i da Then & Now

Yadira Holmes

Lakeland Area Chamber of Commerce Vice President, Public Affairs

Beginning January 10, the Florida Legislature will convene in its Legislative Session to begin the task of working through a variety of public policy issues. In light of things to come, and in celebration of our long-standing Centennial Business Anniversary, let’s look at Florida, 100 years ago.

Popu l a tion (Census of 1910): 752, 619

Governor Albert W. Gilchrist

# of Count ies 48

Industry/ Economic Development: By 1911, Florida had experienced significant growth in the agriculture, transportation, land development, manufacturing, and tourism industries.

Aviation was also taking “flight.” In 1911, Lincoln Beachey made the first night-flight in the world over Tampa.

Capitol Changes: By 1911, the state of Florida government had grown exponentially.

In 1911, operations for the State were moved to other buildings and no longer housed under one roof.

Notable Legislation: The Florida Legislature passed the Circuit Court Bill in 1911, reorganizing the judicial circuits and establishing the 11th Judicial Circuit in Dade-County, thereby changing the judicial landscape.

On April 13, 1911, Representative Thomas F. West introduced a joint resolution to amend the constitution and allow citizens to amend the constitution of Florida through citizen initiative or citizen referendum.

After a considerable and complex set of circumstances, including initial passage, the Supreme

Court ruled the measure null and void, and not mutually agreed to by both Chambers. In 1968, changes to the constitution allowed citizens to amend the constitution by initiative.

In 100 years, much has changed, and much remains the same.

Lakeland, especially, continues to evolve in areas of manufacturing, tourism, and aviation.

Florida now houses government offices

throughout its sixtyseven (67) counties.

Notable legislation continues to enhance and challenge our daily existence, and of course, politics still creates some contention. Yet, after 100 years, Florida has become a dominant state politically and economically. As we take a historical glance at where we have been, let us continue to advance the greatness of our State and cultivate the richness that is our future.

] Should you have any questions related to the public policy initiatives of the Lakeland Area Chamber of Commerce, please free to call your Vice President of Public Affairs, Yadira P. Holmes at (863) 688-8551 Ext. 241.

NEED SPACE?

Office & Warehouse Available

OFFICE SPACE FOR LEASE

WAREHOUSE SPACE FOR LEASE

Downtown Location | 2500 SF 44 Lake Morton Drive | Lakeland, FL

Convenient Location Near Airport | 5,000 - 40,000 SF 3919 Air Park Drive | Lakeland, FL

686 .3173 ruthvens www.

.com

CA LL

Happy Holidays

With Thoughts of You at Christmas

As the holiday season approaches, our hearts are warmed by thoughts of the many good people we’ve had the opportunity to serve this year. You’ve certainly brightened our year! Thank you for your support and loyalty. We look forward to seeing you in the new year.

Quality Shines Through

LAKE MiriAM

Downtown LAKELAnD

(863) 648-0900

(863) 683-2300

4719 S. Florida Avenue

500 S. Florida Avenue

www.centerstatebank.com • www.facebook.com/CenterStateBank

COMMON

TA S T E

a of local business o n e c u p at a t i m e

The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

B Y a u d y ree v es audy’s steelers stuff – AudysSteelersStuff.com

Audy’s Steelers Stuff opened on August 27 with a tailgating party and more than 300 die hard Steelers Fans.

The idea for the store developed over several months – soon after Audy retired as the Purchasing Director for Polk County Board of County Commissioners. Maybe it would be selling on eBay, or maybe a small retail store and also selling on eBay. The idea grew into an 1800 square foot retail store catering to Steeler Nation.

One of the first things that a member of Steelers Nation says when they come in the front door is – “I think I am in heaven”; or it is like “going home” and going home is Western PA for Audy. She was born and raised in Ebensburg, PA. As the name of the store implies, Audy’s Steelers Stuff carries all Steeler items, from toasters (imprints the Steelers logo on your bread) to chairs for tailgating. Everything you need to outfit your truck, home, office, and yourself.

Everyone who comes into the store lets Audy and her husband Ron know where they are from – be it Pittsburgh, Butler, Altoona, Barnesboro – it doesn’t matter. It is like old home week. There is something special that exists between each and every Steelers fan. You can’t bottle it – it is just there.

Since the store is closed on Mondays, Tuesday morning quarterbacking goes on when customers are in the store – how did Ben do; did he hold onto the ball too long (always a hot topic).

For the definitive Steelers fan that is not close by, shop on-line.

Ron is on the phone everyday trying to find new suppliers and new Steeler items to buy. He is doing pretty well (since he is a converted Steelers fan} – born and raised in Michigan. Their son Greg is the ultimate Steelers fan – since Audy raised him to be one – passed on from mother to son.

Audy is looking forward to carrying other sports merchandise – from PA that is, i.e. Pirates, Penguins and Penn State.

Both Audy and Ron hope to see you soon……Go Steelers!

GO TIGERS!

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Tired of feeling like a number?

We know our customers’ names. We’re a small business because it allows us to build relationships, remain flexible and responsive, and really understand your needs in light of today’s economy.

That’s why we offer you top quality products – comparable to the com-

price guarantee states: For every product

Joanne Boles Owner

we sell, we guarantee to beat by 5% any

price in writing, from a local store, stocking

the same item. It is an Office Furniture Depot low price guarantee!

(863) 682-3450 2440 Hwy. 98 North

(1 Mile S. of I-4 Across from Lakeland Chrysler)

www.officefurnituredepot.com

Happy Holidays!

BUSINESS

AFTER HOURS HOSTED BY

Quality Shines Through

500 South Florida avenue thurSday, december 15 5:30-7:30 P.m.

10 Chamber Member • $30 Non-Chamber Member Your RSVP is appreciated!

Visit BAH.LakelandChamber.com to register .

$

RETURN SERVICE REQUESTED

lower price. We guarantee it! Our low

Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607

petitors’ or better – and sell them at a