February 2012 Forum for Business

LA KELAND AREA CHAMBER OF COMME R C E

F O R B U S IN E SS FEBRUARY 2012 | Vol. xXII, No. 2

BUY LAKELAND. It Makes GOOD cents!

Lakelandchamber.com

CHAMBER STAFF K a t h leen L . M unson President

KMunson@LakelandChamber.com

B a rb a r a B enne t t Executive Assistant

BBennett@LakelandChamber.com

Kara Butch

Administrative Assistant, Membership Development | Communications

kbutch@LakelandChamber.com

S a ll y C h a pm a n

Vice President, Finance & Administration

SChapman@LakelandChamber.com

Y a d ir a P. Holmes Vice President, Public Affairs

YHolmes@LakelandChamber.com

C a rol y n J a c k son

Senior Vice President, Member Relations

CJackson@LakelandChamber.com

J a c q ueline L . J o h nson

Senior Vice President, Convention & Visitors Bureau

JackieJ@LakelandChamber.com

K a t ie M c B ri d e - M cKen z ie Membership Account Executive

KMcBride-McKenzie@LakelandChamber.com

C h ris t ine M urp h y

Administrative Assistant, Member Relations | Public Affairs

CMurphy@LakelandChamber.com

N i k k i O a k le y

Membership Account Executive

NOakley@LakelandChamber.com

Terr y O t t in g er

Vice President, Membership Development

TOttinger@LakelandChamber.com

P a t t y S mi t h

Administrative Assistant, Convention & Visitors Bureau

PSmith@LakelandChamber.com

L a k el a n d Are a C h a mber of C ommerce F orum for B usiness M on t h l y W a l k er W il k erson | C h a irm a n of t h e B o a r d CliftonLarsonAllen LLP

K a t h leen L . M unson | P ublis h er Lakeland Area Chamber of Commerce

Am y W i g g ins

Vice President, Communications

AWiggins@LakelandChamber.com

35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com

Am y S . W i g g ins | E d i t or Lakeland Area Chamber of Commerce

C E Desi g n co . | C re a t i v e Direc t ion & P R O D U C T I O N www.cedesignco.com

2

|

FORUM FOR BUSINESS

Š 2012 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

walking for a cause

Jorge Rivera CPS Investment Advisors CPAlliance.com

Angela Newell Ledger Media Group TheLedger.com

When my son was 6 weeks old, I decided to become a runner.

7 years later, a daughter, 5 marathons, 7 half marathons, 4 breast cancer 3-days and a ton of 5 and 10Ks, I call myself one.

I’m an amateur runner at best, but I love every minute of it. It’s my hobby, my passion, my saving grace. Running for a cause in the Komen Race for the Cure makes it even more gratifying.

Ashley Hall Alliance for Independence AFI-FL.org

My grandmother died of breast cancer when I was 15 so I was always interested in walking.

Hope that my children won’t have to witness

My aunt walked in

this horrific disease.

2009 and I went to the closing ceremonies and was overcome

Kelly Andrews

with emotion. I knew

Florida Southern College FLSouthern.edu

at that moment I had

i have always had a passion for health and wellness and supporting orga-

to get involved. It was definitely a life

nizations that promote active lifestyles as well as women’s wellness & pre-

changing experience.

vention. Joan Miller, a local physical therapist and a very close friend was

So many people that

diagnosed with breast cancer October 2009. I was greatly affected by the

walk are so dedicated

positive attitude and grace she displayed throughout her healing process.

to finding a cure

I am running in honor of her and all the women heroes who have survived

and they were very

this disease.

inspirational.

FORUM FOR BUSINESS

|

3

E xper i e n c e E M E R G E : e mer g i n g pa s s i o n

Jessica Gutowski

Natural Air Energy Saving Systems

Passion, I am told, is the secret ingredient to anything successful.

So how do you find your passion?

I think it’s similar to when you can’t remember someone’s name. Then at 10 p.m., while watching an Annie Lebovitz documentary, BAM, there it is. Passion plops in your lap whether you are ready for it or not. It’s what keeps your mind racing at night when you should be sleeping and what drives you to get out of bed everyday.

Some of us have already found our passion, yet most of us are still looking for it.

Recently I was daydreaming (I do this often) and was taking a mental picture of all

the people who have made their mark in our wonderful community; those who appear to have that something extra. Soon I started to realize almost everyone I was thinking of I have been introduced to through EMERGE Lakeland.

Our orange logo and energy are spreading across this town, passionate to make a difference.

EMERGE Lakeland is open to everyone. It is a professionals group ages 21-42 and for only a $50 membership fee.

EMERGE is parented by the Chamber and

the United Way so you know it’s a “cool” organization to join.

After seven years, EMERGE Lakeland is proud to be such a strong organization with more than 200 members and just about that many companies represented. Be part of that flood of orange across Lakeland; invest in the passions of our young professionals.

On March 22, EMERGE Lakeland will host its annual Casino Night at Preservation Hall in downtown. This free event is a great way to find out more about

EMERGE, introduce new employees to the group, and begin down the path to identifying your passion.

For more information, visit EMERGELakeland. com, Facebook.com/ EMERGELakeland or follow @ EMERGELakeland on Twitter.

CONNECT ] EMERGELakeland.com

INFORMATION SESSION and OPEN HOUSE

Tuesday, February 7 • 6:00-7:00 pm

Master of Business Administration Master of Arts: • Counseling • Human Resources Management • Management and Leadership

No GRE or GMAT required for Admission rsvp to Sheree Saulter: shereesaulter00@webster.edu

Lakeland Campus

Lakeside Village • 1479 Town Center Drive, Suite 202

863-687-9309 • webster.edu/lakeland © 2011 Webster University

4

EC-2115 OH ad_Chamber.indd 1

|

FORUM FOR BUSINESS

12/13/11 7:43 AM

a

MARKETING MINUTE worth

m i ll i o n s

Keeping Up With Technology In looking back over the last few years, our views of how we market our products and services have changed. Just four years ago few of us knew

• WORKERS COMP • EMPLOYEE BENEFITS • PAYROLL PROCESSING & TAXES

how social and mobile media could change how we view the world and

Tom Myers

Clear Thinking LLC

the products we buy and research. Information and solutions are not

Heacock Payroll offers employers a

stabilizing, but accelerating and 2012 will bring even greater changes in

complete payroll processing service

our worldview. Here are trends that we can look forward to during 2012.

which can combine your payroll taxes, workers’ compensation and

M obile web si t es a n d Q R co d es :

P ro d uc t a n d S er v ice R a t in g s :

T h e re t urn of d i g i t a l me d i a :

This technology has blossomed in both Europe and Japan and we are just beginning to see it in the United States. With nearly all mobile phone sales being smart phones, the emphasis of using mobile site friendly QR codes will also expand.

In today’s world, having a commerce site that doesn’t have user ratings could actually prove to be a detriment to sales.

Brands and businesses will need to place user ratings and accept open feedback on their actual Web sites. User ratings will become so common that marketers should expect to find them woven into most digital experiences.

Social functions have become so commonplace in all digital media that the thought of not having socially-enhanced experiences will seem illogical. Digital media by its very nature is inherently social. I believe that during the next year businesses will again refer to their interactions as digital media and not social media.

N ew S oci a l S e a rc h E n g ines : Google’s Social Search will change the way we interact with search engines by pushing relevant content from our personal networks to the front of search results, making them more personalized.

The importance of digital-influencer marketing will increase significantly.

CONNECT ] ClearThinkingLLC.com

S oci a l me d i a in t er a c t i v i t y : Openly accessible information from the social-media space will be used to enhance everyday experiences.

For example: the contacts book in your phone will link to Facebook and Twitter to show real-time updates on what the contact is doing, real-time reviews from friends and associates will appear in GPS-based mapping services, and socially enabled CRM will change the way we manage business relationships.

This year may be the most significant year we have ever seen in the growth of digital marketing and it’s impact to business. We are fortunate to live in a community that is so well connected and can lead the way in building a business model for the future.

employee benefits. Allowing you to spend more time on your business and less time on paperwork.

You spend more time on your business and less time on paperwork.

.HEACOCK.COM

WWW

100 E Main St. • Lakeland, FL • 863.683.2228 1105 US Hwy 27 North • Sebring, FL • 863.385.5171

FORUM FOR BUSINESS

|

5

This Month Go Red for Women Know the risk factors for heart disease that you can control, and make heart-healthy choices to reduce those risks.

High Blood Pressure. More than half of all adults with high blood pressure are women. This condition can increase your risk of stroke and heart attack. High blood pressure usually has no symptoms, so talk to your healthcare professional about your risk. To prevent or manage high blood pressure, eat a healthy diet low in sodium, saturated fat, trans fat, and cholesterol.

Smoking. Smoking cigarettes is the most preventable major risk factor of heart disease, and it increases your risk two to four times that of non smokers. Thousands of nonsmokers, including Infants and children, are harmed by exposure to cigarette smoke. It’s never too late to quit!

High Cholesterol. 44 percent of American adults have cholesterol levels that are too high. The higher your total blood cholesterol, the greater your risk of coronary heart disease. Your body makes all the cholesterol it needs. Take steps to lower your cholesterol levels by losing unnecessary weight and limiting the saturated fats, Trans fats and cholesterol you eat.

Physical inactivity. Lack of physical activity increases your risk of coronary heart disease. Aim to get 150 minutes of moderate physical activity each week.

Being Obese or overweight. More than 149 million American adults are overweight, and 75 million are obese. If you have excess body fat—especially at the waist— you’re more likely to develop heart disease and stroke. Work with your doctor to determine your healthy weight and develop a plan to achieve or maintain a healthy weight.

Diabetes. Compared to women without diabetes, women with diabetes have from two to four time’s higher death rates from heart disease. A family history of diabetes can significantly increase the risk of developing diabetes. To prevent or manage diabetes, watch your weight and diet, be active, avoid smoke and secondhand, and talk to your healthcare professional about your family history of diabetes.

There are other risk factors to be aware of—talk to your doctor about how your age, race and heredity may affect your risk for heart disease.

Reasons to Make It Your Mission Heart disease and stroke are the greatest health threats to women of all ethnic backgrounds, but only 21 percent realize it.

6

|

FORUM FOR BUSINESS

Consider these facts: Heart disease is still the No. 1 killer of women age 20 and older, killing about one woman every minute.

• More women die of cardiovascular disease than the next four causes of death combined, including all forms of cancer.

• While 1 in 30 American women die of breast cancer, about 1 in 3 dies of cardiovascular disease.

• 90 percent of women have one or more risk factors for developing heart disease.

• 80 percent of cardiac events in women could be prevented if women made the right choices for their hearts involving diet, exercise and abstinence from smoking.

• Hispanic women are likely to develop heart disease 10 years earlier than nonHispanic white women

• African-American females are at greater risk and have higher death rates from heart disease, stroke and other cardiovascular diseases than white females.

L e a r n M o r e a b o u t H e a r t- H e a lt h y L i v i n g For more information on how to enjoy a healthy and active life, visit GoRedForWomen.org and look for information on: Become a BetterU with this free 12-week online makeover that can save your life.

Sign up at GoRedForWomen.org/BetterU Support other heart disease fighters and survivors. Connect with women who’ve had similar heart disease experiences and give or receive emotional support as you fight heart disease together at GoRedForWomen.org/HeartMatch

Go Red Heart CheckUp. Go Red’s online tool that provides a 10-year, personal heart disease risk assessment at GoRedForWomen.org/HeartCheckUp. Heart Healthy at Any Age. It’s never too late—or too early—to learn healthy living habits.

Get Involved. Find Go Red For Women events and activities around the country at GoRedForWomen.org.

If you are interested in learning more about how your company can Go Red locally and work with the American Heart Association, please contact Jennifer Helriggle.

Jennifer is the Polk County Regional Director and can be reached at 800-257-6941 ext.6061 or Jennifer.

Helriggle@Heart.org

Real Women Just Like You. Read stories from real women who struggle and live with heart-health issues at GoRedForWomen.org/stories Go Red Por Tu Corazon. Access information in Spanish and learn about Go Red efforts in the Hispanic community at GoRedForCorazon.org

Extraordinary LIVING

WELCOME TO THE SANCTUARY.

A limited and unique collection of estate villa homes, The Sanctuary is located within the most prestigious country club community of Grasslands Golf & Country Club. These Tuscan-style villas have exquisite features that set them apart from all other homes. Call or visit our Sales Center to see how you can experience extraordinary

living at Lakeland’s Most Coveted Address.

Estate villas starting from the $600’s.

OFFICE HOURS: MON TO FRI 9-5 | SAT 10-5 | SUN 12-5 PAT JONES 863.581.4699 OR DEBBIE HASKELL 863.602.8830 | 866.668.1227 1301 GRASSLANDS BLVD., ST. 100 | LAKELAND, FL 33803 | WWW.OAKBRIDGE.COM

FORUM FOR BUSINESS

|

7

COV E R F E AT U R E

B y J o a n E b y , Direc t or of De v elopmen t Lakeland Volunteers in Medicine

Paul knew he was not feeling well, but a doctor’s visit just wasn’t in the budget for him. With no health insurance, he’d just have to get over it on his own.

Paul’s health worried Nancy, one of his friends from church. After services one week, she vowed to find him some help. Nancy called several places and found out about Lakeland Volunteers in Medicine, offering medical care for Lakeland’s working uninsured.

It took a little convincing to get Paul to make an appointment. Like many people, he couldn’t believe there was a place that provided high quality health care at no cost. When he entered the exam room on his first visit, Tyrone Hodge, MA, and LVIM volunteer thought to himself, “now there’s a dead man walking through the door.”

Nancy’s concerns were well founded. Paul’s condition was so critical that Colleen Collins, ARNP, sent him directly to Lakeland Regional Medical Center after recording his vitals.

Paul spent the next 11 days in the hospital treating his most acute

8

|

FORUM FOR BUSINESS

conditions. He was being treated for heart failure and pneumonia, very high blood pressure and high blood sugar.

After running cardiac tests, his cardiologist told him that at some point he had experienced a heart attack. “It became a life changing experience for me and also a wakeup call,” said Paul about the news. Upon release from the hospital, he returned to LVIM to treat the various chronic diseases that had been diagnosed.

Paul learned that high blood pressure, diabetes and obesity are three causes of congestive heart failure. Through LVIM’s Prescription Assistance Program, he was able to get all the medications prescribed to him by Ms. Collins for free.

He began diligently taking all of his prescriptions, eating better, began exercising and living a healthier lifestyle. One of the medications Paul was prescribed to treat his congestive heart failure was the anticoagulant Warfarin. Warfarin can be a dangerous medicine if not closely monitored, so Paul attended LVIM’s Warfarin Clinic

VOL’ U N’ T EER A PERSON WHO GIVES FREELY OF THEIR TIME TO MAKE A DIFFERENCE IN THE LIVES OF OTHERS

to manage the medication used to prevent blood clots.

After about four months Paul was well on his way to recovery and had a much better outlook on life. Although Paul no longer receives medical care at LVIM because he is now insured, he still stays in touch. He and Tyrone, the medical assistant who thought he saw “death” walk through the door, connected through their faith and stay in touch whenever they can. Paul says that it was hard leaving because of all the great care he received from Ms. Collins, Tyrone, and all the volunteers at LVIM. “How do you leave behind the people who literally saved your life?”

Paul is just one of the many success stories from Lakeland Volunteers in Medicine over the years. LVIM is celebrating its 11th anniversary on February 14, 2012. Since opening its doors, it has provided more than 300,000 patient visits, filled more than 250,000 prescriptions and provided more than 110,000 lab, radiology and screening tests.

All of this medical care could not have been provided without the kindness of local businesses and residents. From day one, LVIM has had the financial support of this great community who saw the need of many of its neighbors who could not afford the healthcare they needed to stay healthy, working and caring for their families. Because of that generosity, many lives have been changed forever – just ask Paul.

Tyrone Hodge, Medical-Assistant and Colleen Collins, ARNP Lvim.net

FORUM FOR BUSINESS

|

9

smal l b u s i n e s s o f t h e month

Clark, Campbell and Lancaster, P.A. P. (863) 647-5337 500 S Florida Ave, Suite 800 Lakeland, FL 33801

CONNECT ] CCMAttorneys.com

Clark, Campbell and Lancaster, P.A. was founded 1988 in Lakeland by Ron Clark. Today, partners Ron Clark, Timothy F. Campbell and John Lancaster are the Board Certified attorneys that lead the firm.

CC&L is a full service business law firm whose attorneys provide legal services for businesses and individuals primarily in Central Florida, with practice areas including general corporate law, commercial transactions, real estate law, land use, zoning and real estate, tax, probate and estate planning, guardianship,

elder law, commercial, business, eminent domain, construction litigation, government, administrative, environmental, banking and commercial lending law.

CC&L’s corporate philosophy includes the following firm values: Quality Service; Teamwork; Maximizing Efficiencies; Strategic Thinking; Rapid Decision Making; and Community Involvement. Operating under these core values allows CC&L staff members to care about clients and the Lakeland community, and everyone is encouraged to become involved

in local professional, civic and charitable organizations.

Located at 500 South Florida Avenue on the 8th floor, Clark, Campbell and Lancaster, P.A. has been in Lakeland since their inception in 1988.

CC&L has always felt like being in Lakeland has benefited them.

It has given them both convenience and accessibility to many of the offices they deal with on a daily basis, and has cemented their place in Lakeland.

CC&L continues to remain extremely active in and supportive of local civic and charitable organizations

through volunteer participation and financial support. Many local organizations have benefited from the volunteer leadership of CC&L’s attorneys. In many instances, one or more attorneys have achieved the position of chairman of the board of organizations including the Lakeland Area Chamber of Commerce (2 past chairmen and general counsel), United Way of Central Florida (past chairman and other positions of leadership), Habitat for Humanity and numerous nonprofit organizations, local churches, civic organizations and

other community causes. CC&L has had numerous participants in Leadership Lakeland and also have had a participant in most of the Leadership Polk classes, including the inaugural class.

The Lakeland Area Chamber of Commerce would like to congratulate Clark, Campbell and Lancaster, P.A. as the Small Business of the Month for January.

For more information on some of the requirements for the Small Business Award and to view previous recipients, please visit LakelandChamber.com/ BusinessResource.

B y Tim J a c k son ,

NuJak Companies

Accepting the award was: L to r (back row): Ivelisse De la Fe, Laura Kelly, Karen Barron, Sam Houghton, Kemp Brinson, Ron Clark, Zack Rewis, Sandi Howard, Michael Kincart, Helen Engle, Jessica Belcher.

L to r (first row): Michael Workman, Timothy Campbell, Tim Jackson (presenting the award), John Lancaster, Malea Hall, Geri Blount, Melissa Sims, Kim Jensen and Elinor Reynolds.

Not present for photo: Connie Durrence, Virginia Creel, Nannette Carr, Elaine Dowse and Patty Sutton

10

Small Business of the Month Committee Member, Tim Jackson (NuJak Companies) presents the January Small Business of the Month Award to Clark, Campbell and Lancaster, P.A.

THE

MATTERS OF

W A N T T O K N O W W HY B E in g A M E M B E R O F TH E L AK E L A N D A R E A C HA M B E R I S S O B E C O M I N G ? R E AD on . . .

E V E N T H I GH L I GHT S

R I B B O N C U TT I N G S

NEW MEMBERS

Welcoming back the Tigers Big league baseball—the spring training version—is an exciting Florida tradition offering millions of fans the magic of meeting baseball greats in a more intimate setting. Nearly all of Baseball’s unforgettable players, from Ruth and Hornsby to Mays and Clemente, have trod the base paths in Florida enjoying the warm sunny weather!

Fans have had the exciting opportunity to meet young minor league players, Hall of Famers and World Champions.

A major league training site is an essential part of the high-stakes competition in Florida cities for drawing tourists, winter residents, name recognition and big league baseball business. A spring training team brings millions of dollars worth of economic impact into a community and Lakeland is even more fortunate as the home of Tigers Class A Lakeland Flying Tigers year round!

Join us on February 28 as we welcome our Detroit Tigers to their Spring Training Home at the 66th Annual Tiger BBQ!

february

CALENDaR

joker marchant stadium FORUM FOR BUSINESS

|

11

february 2012 dates wed 1

Wednesday, February 1 New Member Reception

tues 7

Tuesday, February 7 2011 Annual Meeting

5:30 p.m.

TD Bank 6108 US Highway 98 N

thur 09

Thursday, February 9 Leadership Lakeland XXIX – Health Care Day

mon 13

Monday, February 13 EMERGE Lakeland Steering Committee

thur 23

Thursday, February 23 SCORE Roundtable

thur 29

Thursday, March 29 Community Celebration

7:30 a.m.

Chamber Briefing Room

3:45 p.m.

5:30 p.m.

The Lakeland Center 701 W Lime St

thur 16

Thursday, February 16 Business After Hours

tues 28

Tuesday, February 28 66th Annual Tiger BBQ

wed 15

5:30 p.m.

Central Florida Speech & Hearing Center 3020 Lakeland Highlands Road

Wednesday, February 15 Government Affairs 8:00 a.m.

Wednesday, February 15 Business-Voice of Greater Lakeland

The Lakeland Center 701 W Lime St

9:00 a.m.

Wednesday, February 15 Executive Committee Meeting

6:00 p.m.

Joker Marchant Stadium 2301 Lakeland Hills Blvd

4:00 p.m.

wed 22

Wednesday, February 22 “A Little Culture” Emerge Event 8:00-9:30 a.m.

Explorations V Children’s Museum

Wednesday, February 22 Board of Directors Meeting Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

monday

tuesday

wednesday 1

thursday

friday

sat

sun

2

3

4

5

9

10

11

12

17

18

19

24

25

26

new member reception 5:30 p.m.

6

7

8

2011 Chamber Annual Meeting 5:30 p.m.

13

14

15 Government Affairs 8:00 a.m.

BusinessVoice of Greater Lakeland | 9:00 a.m.

Executive Committee Meeting | 4:00 p.m.

EMERGE Lakeland steering committee 3:45 p.m.

20

Leadership Lakeland xxix Health Care Day

21

22 “A little culture” emerge event 8:00 - 9:30 a.m.

Board of Directors Meeting | Noon

27

28 66th Annual Tiger BBQ 6:00 p.m.

12

|

FORUM FOR BUSINESS

29

16 Business After Hours 5:30 p.m.

23 SCORE Business Roundtable | 7:30 a.m.

Even t HI G H LIG H T S 01

02

business after hours 01 | Alice Hunt presents the Plaque of

Appreciation to co-host Tim Campbell of Clark, Campbell and Lancaster, P.A.

02 | Chairman Alice Hunt presents

Brian Yates of CenterState Bank with a Plaque of Appreciation.

03 | Members and guests filled the 03

04

03

04

outside patio of CenterState Bank to network and enjoy the beautiful December weather.

New Member Reception 04 | The Presenting and Host Sponsor

TD Bank lobby provided new and veteran members and an opportunity to meet and share.

05 | Katie McBride-McKenzie describes

the many benefits the Chamber offers to Anytime Fitness owners Bill & Ginnie Frenette

Business and Breakfast 06 | Roxanne Noling, Mortgage

05

06

Specialist with Community Southern Bank shares information on the past, present, and future of mortgage lending at the December Business and Breakfast.

21st Annual Chamber Scramble In November 2011, the Chamber hosted the 21st Annual Chamber Scramble led by Scramble Chair Steve Beck (Citizens Bank & Trust) and presented by Bright House Networks. With beautiful weather and a pristine course at Lone Palm, nearly 150 golfers enjoyed networking and time with friends.

07

08

07 | 1st Place Net Winner:

Ron Myers, Linda Brown, Andy Gutentag, Rob Frederick 08 | 1st Place Gross Winner:

Shane Willis, Ira Anderson, Ricky Lee, Terry Morgan

FORUM FOR BUSINESS

|

13

C oldwell Banker Commercial Saunders Ralston Dantzler Realty, LLC Larry Bossarte recently joined the firm as Realtor® and Sales Associate. Bossarte has been in the real estate industry for 32 years and is a Licensed Real Estate Broker, a designated MAI appraiser with the Appraisal Institute, and a Certified General Real Estate Appraiser in the State of Florida.

Watson Clinic LLP Pleased to announce that hearing center audiologist Katherine Pafunda, Au.D., CCC-A, FAAA, has recently been awarded Board Certification in Audiology by the American Board of Audiology. This certification recognizes a knowledge base that is consistent with the highest professionally established standards, and also demonstrates Dr. Pafunda’s commitment to achieving these standards and remaining current in the latest audiology developments and issues.

University of South Florida Polytechnic Rea Burleson, director of information technology services, has been named to Cisco’s Public Sector Technical Exchange (PSTX). An executive-level forum, PSTX helps Cisco product, solution, and service teams gain direct input on future strategic direction and more closely align Cisco’s development strategy with customer business strategy.

Shirin Yasrebi, D.D.S. Excited to welcome orthodontist, Dr. Ilan Abramowitz to our practice to provide personalized orthodontics for children, teens and adults. He has many years experience in comprehensive orthodontics and is a certified Invisilign and Damon System provider. He offers the most technologically advanced orthodontic treatment available.

SUN ‘n FUN Fly-In Inc. Welcomes Irene Thompson as Director of Sales & Special Events. Irene brings 27 years of administrative and management experiences with the Air Force including serving as the Director, Protocol/Executive Services at the United States Central Command at MacDill Air Force Base in Tampa.

CPS Investment Advisors Chas P. Smith, CPS/PFS, James M. Luffman, CPA/PFS and Peter C. Golotko, CPA/PFS, MBA, recently hosted the 15th Annual CPAllianceTM Roundtable with attendees from more than 40 Wealth Advisory Firms. The CPAllianceTM Network’s mission is helping clients identify their strategic financial goals, guiding them in the process of wealth accumulation and achieving financial independence.

Moody Law Group Dan Moody and his wife Nancy recently flew their single-engine plane to Sedona, Arizona, to attend a fly-in organized by the Commander Owners Group, a group of pilots who own and operate Rockwell Commander 112, 114 & 115 Aircraft. At the banquet, Dan Moody was presented with an award for overall best of show for Commander 114/115 Aircraft.

Florida Southern College Dr. John Welton, Dean of the School of Nursing and Health Sciences, has been named the recipient of the 2012 Nurse Researcher Award from the American Organization of Nurse Executives (AONE) Foundation for Nursing Leadership Research and Education.

Florida Presbyterian Homes Inc. Pleased to welcome Jennifer Olivier in a new position as Public Relations and Marketing Communications Coordinator, handling public relations and media activities, and both internal and external communications. Olivier previously worked in corporate communications at Publix Super Markets, Inc. and public relations at Lakeland Regional Medical Center. She is a 1992 graduate of Florida Southern College.

C oldwell Banker Commercial Saunders Real Estate Benjamin Gibson recently joined the firm as a Licensed Real Estate Associate. Ben has been a licensed real estate associate since 1995 and is a State Certified General Real Estate Appraiser No. 1740 since 1993. He has more than 26 years of experience appraising agricultural properties.

Philip L. Leary, AICP, recently joined the firm. He has strong ties with the agricultural sector and 30 years of experience in the fields of public policy, planning, education, environmental, health care, and working for local, state government and the private sector.

Jeff Cusson, CCIM, has been awarded the Certified Commercial Investment Member (CCIM) designation by the CCIM Institute.

Richard Dempsey, ALC, REALTOR®, and sales associate has been elected to serve as the 2012 District 10 Vice President of Florida REALTORS®.

Clark/Nikdel/Powell Recently presented with two prestigious WebAwards from the Wed Marketing Association. CNP earned the 2011 Best of Industry - Legal for the Peterson & Myers, P.A. Web site (PetersonMyers.org) and the 2011 School Standard of Excellence award for the Lakeland Christian School Web site (LCSOnline.org).

Polk State College The Association of Florida Colleges has honored Polk State College’s Peter Usinger for his service on both local and statewide levels. Usinger, director of institutional research, effectiveness and planning for Polk State, received the AFC’s Distinguished Service Award at its annual convention.

Your Rental Connection Inc. Jeanie C. Croes, Broker recently relocated the property management firm to 704 South Florida Avenue. YRC specializes in the management of Single Family Homes, Condos, Townhouses and Apartments in the Lakeland Area.

SunTrust Bank Named Robert Mazur, CFP® as Vice President and Client Advisor of Private Wealth Management. Mazur is based out of the Lakeland SunTrust Plaza office and works with a team of professionals to provide custom tailored strategies that protect and optimize the wealth of affluent clients, their families and businesses.

The Lakeland Chamber prints business announcements each month as space permits. Please email announcements to motm@LakelandChamber.com

RI BBO N CU T TI N G S

Special thanks to Mayor Gow Fields, Commissioner Justin Troller and all the Board Members and Chamber Champions who truly make these ceremonies special events.

Longhorn Steakhouse Lakeland, FL 33810 3392 US Highway 98 N | Lakeland, FL 33810 www.LonghornSteakhouse.com

Cross, Fernandez & Riley, LLP

La Porta Rossa at Mario’s

Lakeland, FL 33801

Lakeland, FL 33803

114 N Tennessee Ave, Ste 2A | (863) 937-9520 www.cfrcpa.com

1833 E Edgewood Dr | (863) 688-9616 www.LPRLakeland.com

Mutt’n Fancee Mobile Grooming Salon, Inc.

Sunrise Community of Polk County, Inc.

Call for an Appointment (863) 838-6886

Lakeland, FL 33801 1339 Golconda Rd | (863) 644-6800 www.sunrisegroup.com

december Tourism Inquiries During the month of December, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.

Walk-in Visitors.................................................................................................. 211 Relocation Response Mailings......................................................................... 2 Relocation Response (Walk In)....................................................................... 16 Accommodations.................................................................................................. 0

Girls Incorporated of Lakeland

Winter Accommodations................................................................................... 0

Lakeland, FL 33815

Visitor Information Mailings ........................................................................ 19

1220 W Highland St | (863) 682-3002 www.GirlsInc.org

Visitor Center E-mail Inquiries....................................................................... 37

FORUM FOR BUSINESS

|

15

M E M B E R R E N EWA L S 20

+

1 9 7 3 | 3 8 Ye a rs Straughn Trout Architects, LLC

1 9 7 5 | 3 6 Ye a rs

years

Florida Baptist Childrens’ Homes, Inc.

1 9 4 0 | 7 2 Ye a rs

1 9 7 6 & 1 9 7 7 | 3 5 Ye a rs

Ledger Media Group

1 9 3 9 | 7 1 Ye a rs Lamar Outdoor Advertising

1 9 4 7 | 6 5 Ye a rs Lanier Upshaw, Inc.

1 9 5 0 | 6 2 Ye a rs Cannon Buick-Cadillac-Mitsubishi George L. Gaines, Jeweler Harrell’s, LLC

1 9 5 3 | 5 9 Ye a rs Gillum-Waddell Plumbing Co., Inc.

1 9 5 2 | 5 8 Ye a rs Lakeland Funeral Home & Memorial Gardens

1 9 6 0 | 5 2 Ye a rs Hauger-Bunch, Inc. Realtors

Musser & Richards, L.L.C. Lakeland Periodontics, Inc.

1 9 7 8 | 3 3 Ye a rs Southside Package and Lounge

1 9 8 5 | 2 7 Ye a rs Sun State Janitorial Products, Inc.

1 9 8 6 | 2 6 Ye a rs Jack’s Insurance Agency, Inc.

1 9 8 6 & 1 9 8 7 | 2 5 Ye a rs Deli Delicacies, Inc. English Family Residential Properties, LLC

1 9 8 7 | 2 4 Ye a rs Santa Fe Catholic High School

1 9 8 8 | 2 3 Ye a rs Town & Country Termite & Pest Control

Heath Funeral Chapel

1 9 8 9 | 2 2 Ye a rs

1 9 6 1 | 5 1 Ye a rs

Jeffrey Reece Coffman, C.P.A.

Martin & Martin, Attorneys PA

1 9 6 3 | 4 9 Ye a rs Regal Chevrolet, GMC, Honda, Acura, Kia

1 9 6 4 | 4 8 Ye a rs State Farm Insurance/Buzz Tarvar

Wal-Mart Super Center, #01-1245

1 9 9 1 | 2 1 Ye a rs Medical Air Services Association of Florida

1 9 9 2 | 2 0 Ye a rs Polk County Public Schools

1 9 6 5 | 4 7 Ye a rs James I. Black & Company

1 9 6 6 | 4 6 Ye a rs Lakeland Eye Clinic

1 9 6 7 | 4 5 Ye a rs Bright House Networks

1 9 7 2 | 4 0 Ye a rs Sanlan RV Park

16

|

FORUM FOR BUSINESS

10

years Lakeland Linder Regional Airport Mann & Mann, C.P.A.’s Serious Exercise, L.L.C.

NEW M E M B E R S 20 Development, Inc.

Robby’s Septic Tank & Plumbing Service

Amherst Consulting Company, LLC

Shaw Environmental & Infrastructure, Inc.

PO Box 5116 Lakeland, FL 33807 (863) 606-8434 20Development.com Eliot Dill Web Site Design/Development

3830 Airfield Court W Lakeland, FL 33811 (863) 644-9100 Todd Zimmerman Consulting Services

The Canadian Drug Store

1705 Lakeland Hills Blvd, Ste 3 Lakeland, FL 33805 (863) 272-7565 Reid Lenhart DrugStoreUnlimited.com Pharmacy

Central Florida Technology Solutions 5121 S Lakeland Dr, Ste 3 Lakeland, FL 33813 (863) 226-4079 CallCFTS.com Bobby Kuzma Computers-Consulting & Networking

Classic Landscape Colors, LLC 105 Kid Ellis Rd Mulberry, FL 33860 (863) 425-3000 ClassicLandColors.com Melissa Mottern LandScape Supplies

9158 Hall Rd Lakeland, FL 33809 (863) 858-6293 RobbysSepticService.com Beverly McLaughlin Septic Tank

725 US Highway 301 S Tampa, FL 33619 (863) 626-2663 ShawGrp.com Gregg Roberts Engineers

Sihle-Waller Insurance 1065 S Florida Ave, Ste 2 Lakeland, FL 33803 (863) 944-7702 Jimmy Waller Sihle.com Insurance

Sunshine Recycling, Inc. 1263 Land Street Road Orlando, FL 32824 (407) 843-7990 Becky Stavitzski SunshineRecycling.com Recycling

Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs.

This month, the Chamber staff would like to recognize Ms. DeeDee Jones, owner of King’s Court Gowns for her outstanding attention to Chamber members and attendance at events!

DeeDee is a wonderful asset to the Chamber and to the Lakeland community!

dee dee jones

King’s court gowns

Companion Animal Hospital 3003 Bartow Rd Lakeland, FL 33803 (863) 688-7000 Dr. Patricia Mattson CAHospital.com Veterinarians

Divine Chiropractic Health & Wellness, PLLC 5133 S Lakeland Dr, Ste 4 Lakeland, FL 33813 (863) 660-4204 Samantha Denstedt Physicians-Chiropractic

celebrating twenty one years of hands-on adventure

The Early Years, CDC 5100 US Hwy 98 N, Ste 10 Lakeland, FL 33809 (863) 858-5367 Ashlee Jackson Day Care Center

Edward Jones Investments/Matt Bishop 101 W Main St, Suite 101 Lakeland, FL 3815 (863) 686-4942 EdwardJones.com Matt Bishop Financial Planning

$50 per person (or 10 tickets for $450) Admission includes: 2 drinks, scrumptious fare, live music by “Sofa Kings” and The Walt Disney World Jazzmen, silent auction, cash bar and so much more!

First Equity Mortgage Bankers, Inc. (863) 602-6102 Michael S. Glor Mortgages

Linda Marie Wedding’s & Events Call to Schedule an Appointment (863) 937-5395 LMSWeddings.com Linda Sommersall Event Planning

109 North Kentucky Avenue, Lakeland, Florida 33801 an independent, non-profit 501(c)(3) corporation

863.687.3869 / www.explorationsv.com / info@explorationsv.com

FORUM FOR BUSINESS

|

17

FHSAA Championship Month Creates a Win for Lakeland’s Economy!

Each year high school volleyball, wrestling and basketball teams from across the state battle for their respective state titles at The Lakeland Center bringing thousands of fans and supporters to the area with them. The 2011 tournament season was no exception making area merchants the real winners by creating more than 7.9 million dollars in spending throughout Polk County.

Lakeland is honored to once again host the 2012 Florida High School Championships during February and March of 2012. This year the final schedule will include eight classifications rather than the six which have been presented in the past. This change will bring additional teams, fans and economic impact to our City! The 2012 dates are: Feb 17-18 Feb 22-25 Feb 29 - March 31

FHSAA Wrestling Championships FHSAA Girls’ Basketball Championships FHSAA Boys’ State Basketball Championships

The Lakeland Center The Lakeland Center The Lakeland Center

These dates are significant for our community as host to many teams, fans, media and special guests.

Look for full lodging locations, bustling restaurants and exciting sports spectator opportunities throughout the month of February and March!

Be a Lakeland Ambassador Be a Lakeland Ambassador with the FHSAA championships this month, the Championship Committee is looking to provide a higher level of service to visiting teams during their visit to Lakeland. This year, the suggestion was made to provide a local “Tournament Team Host” or a local volunteer to act as an ambassador for each visiting team. This volunteer host would act as an informational source, greeting the team upon arrival, assisting with the logistics of their visit, attending any games with that team and assisting with their departure.

Folks who choose to participate as a volunteer host will be provided a sport shirt with the local Championship Committee logo and designation as a Team Host.

The Committee is in search of at least 12 community members to volunteer as hosts in order to build a successful program. For additional information on this program, or to volunteer your time, please contact Jackie Johnson at (863) 688-8551, Ext. 223 or JackieJ@LakelandChamber.com.

Thank you for considering this opportunity to volunteer on behalf of the Chamber and the City of Lakeland to make our guests feel welcome!

18

|

FORUM FOR BUSINESS

Take your bank wherever life takes you.

Introducing mobile banking from Bank of Central Florida.

Convenient, secure and easy to use.

Access your financial accounts anytime, anywhere with your mobile device. We use the latest mobile banking technology, so your accounts and identity are safe and secure.

• Check your account balances • View and pay bills online • View your transaction history • Transfer funds between accounts • Go green – save paper and trips to the bank Take your bank wherever life takes you – sign up for the convenience of mobile banking today.

m.bankofcentralflorida.com

For more information, call 863-682-7100 Mobile Banking is available to Consumer Online Banking clients only. To pay bills through Mobile Banking, you must be signed up for both Consumer Online Banking and the Bill Pay function. Bill Pay is not available for Text Banking. There is no charge for the Mobile Banking service, but check with your mobile phone carrier for message and data fees that may apply. Member FDIC.

FORUM FOR BUSINESS

|

19

publ i c p o l icy: F l o r i da key issues This year, the 2012 Legislative Session will focus on several key issues. The Chamber released its 2012 Legislative Priorities in January, a copy of which may be found at LakelandChamber.com/BusinessResource.

Yadira Holmes

While the Chamber remains vigilant on all matters listed in the Legislative Priority Statement, in recent weeks, the Chamber has become more actively engaged in two prominent issues- redistricting and internet sales tax collection.

Lakeland Area Chamber of Commerce Vice President, Public Affairs

Redistricting Every ten years, after each Census, the Florida Legislature is required to redraw the districts from which voters elect their public officials. The districts are drawn to accommodate population changes and to ensure equal representation among the district populations. Both the Florida Senate and Florida House released initial proposed maps in December 2011. While the Lakeland Chamber appreciates the work required to draw the district lines, there was considerable concern over the prospect of losing the ability to have a sitting State Senator in the City of Lakeland as noted in the Senate Proposal Plan: S000S9004- FLSenate.gov/Session/ Redistricting/Plan/s000s9004.

This proposed version provided that the City of Lakeland would be divided into three separate Senate districts. Of these three, the majority of Lakeland’s population would reside within District 21, which stretches from Manatee County into Polk County. Based on the numbers, it was highly likely that this seat would be represented by someone residing in the Manatee County/coastal region.

As such, this would present a significant challenge to the interests of Lakeland and surrounding Polk County.

The City of Lakeland represents a diverse population that shares common social and economic interests and should be included within a district that allows for direct representation from the area.

The interests and concerns of Manatee County, the coast and islands are very different than the interests and concerns of this community. Therefore the Lakeland Area Chamber of Commerce, in evaluating the proposed Senate version of the maps and in recognizing the perceived challenges the district configurations could have on Lakeland and greater Polk County, submitted a letter to Senate Redistricting Chairman, Don Gaetz, on December 22, 2011 requesting modification of the proposed Senate version. As of 12/30/2011, version S000S9008 was released suggesting some modification to Lakeland’s district configuration. It is important to note that the redistrcting process is lengthy and will go through a variety of versions before reaching a final conclusion. While this was a preliminary proposal, the Chamber Board strongly values the need to represent the best interests of the local community. As the process continues, the Chamber will keep you abreast of any changes and foreseeable challenges into the future and will continue to advocate on your behalf.

20

|

FORUM FOR BUSINESS

internet sales tax With the growth of Internet retail sales, many local and small retail businesses have begun to question the collection of sales tax on Internet purchases. While paying sales tax on an internet purchase is required, there is no mechanism for which the State can enforce collection of this revenue from Internet sales. Online-only retailers are able to utilize a sales-tax loophole that puts brickand-mortar businesses at a significant disadvantage. The Lakeland Area Chamber of Commerce supports leveling the playing field between brick-and-mortar businesses and online-only retailers. The LACC has submitted a resolution indicating our support for closing any loopholes which allow this action and securing a mechanism for collection of sales tax already required. Currently, the Florida Senate Tax and Finance Committee are working on a bill to address this issue. Essential to this process is the understanding that this is NOT a new tax issue, but rather a collection of an existing tax issue.

As a note, this measure is also currently supported by the Florida Chamber, Florida Retail Federation and local Chambers across the State. Should you wish to learn more about this issue, please visit MyMainStreetFlorida.com.

] For more information on any of these issues, please do not hesitate to contact our Public Affairs office at (863) 688-8551 ext. 241 or via email at yholmes@lakelandchamber. com.

Guide to Lakeland is Here!

2012 Membership Decal.pdf 12/28/2011 9:32:04 AM

This Business is Proud to be a

C

M

Y

CM

CHAMBER MEMBER

MY

CY

CMY

K

2012

On January 24, Chamber volunteers began delivering the 2012 Guide to Lakeland & Chamber Preferred Business Directory to member businesses. This annual publication serves our area with pertinent community information and provides visitors and new comers with a handy guide to life in Lakeland.

This resource is distributed through the Chamber’s Visitor Information Center as well as through various member businesses. If you are interested in helping to distribute this publication through your business, please contact our Communications Division at (863) 688-8551, Ext. 242.

The 2012 Membership Decal has also arrived. Because 63% of consumers are more likely to do businesses with a Chamber member, display your “Chamber Member� status proudly! Please be sure to let us know if your business has not yet received the 2012 Guide to Lakeland or the 2012 Chamber Member window decal by calling (863) 688-8551, Ext. 242 or by emailing Kara Butch at KButch@LakelandChamber.com LAKELANDCHAMBER.COM

1=<4723<B7/: 7<4=@;/B7=< 23AB@C1B7=< 4=@ B63 AB 13<BC@G A^SQWOZWhW\U W\ 67>>/ 4/1B/ O\R 50: Q][^ZWO\QS a]ZcbW]\a F `Og bSQV\]Z]Ug SZSQb`]\WQ RSab`cQbW]\ ASQc`S R]Qc[S\b b`O\a^]`b aS`dWQSa AQVSRcZSR aS`dWQS QZSO\ ]cba =\ aWbS R]Qc[S\b RSab`cQbW]\ 0]\RSR O\R W\ac`SR

0`WO\ 1]^WQ ! ! %#&

P`WO\.Q`]e\aV`SRRW\U Q][

^O`b\S` W\ bVS U`SS\ W\WbWObWdS

FORUM FOR BUSINESS

|

21

COMMON

TA S T E

a of local business o n e c u p at a t i m e

The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers.

Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

B y L a rr y P ere z Studio Monroe - TheStudioMonroe.com

In June 2011, I relocated my family to Lakeland after spending most of my life in the Kansas City area. My primary focus was to find a home in an area that provided a great family atmosphere, as well as an area of Florida that would allow me to create greater and more unique opportunities for the growth of my photography business, started in 2006.

Prior to opening the photography business, I was a managing partner in a Nissan franchise for one of the larger dealer groups in the country. I found myself with sole custody of my three children, and decided that I needed to reinvent myself outside of corporate America.

The typical exciting day in the world of Studio Monroe consists of many different things. I work a little bit each day on finding ways to push my work to new levels. I’m never satisfied. I am very driven to become one of the top wedding photographers in the industry. Take a look at my work and you will find that the slogan for Studio Monroe is in perfect alignment with my style of photography. Distinctive. Natural. Fun. You’ll certainly be able to see that I am inspired by different eras with some of my imagery seeming almost cinematic. I specialize in weddings, both local and destination, and digital composite artwork in the music industry.

My most recent undertaking is leading me into the world of educating photographers to assist them in growing and developing workflows within their businesses. I’m honored to be sponsored by two of the most reputable solutions provider companies available to photographers. Together, we have worked to develop a platform where photographers can learn about topics related to the industry. At the moment, my presentations are centered on relationships and communication with clients as well as the importance of installing a sales workflow into their businesses. These presentations have lead to opportunities to consult via Skype and FaceTime with photographers oneon-one concerning their business.

I invite you to visit my Web site to browse through some of my work. I LOVE what I do, and I often wonder why I didn’t do it much sooner. There is a tremendous difference when you wake up every day and your passion is the driver for your accomplishments.

22

|

FORUM FOR BUSINESS

GO TIGERS!

FORUM FOR BUSINESS

|

23

YOUR LIFE... YOUR WORK...

YOUR SPACE ONLY $169.00

Sauder Computer Desk

Finish: Autumn Maple with Sunset Granite accent

Finish: Jamocha Wood

Model: #408761 Size: 20"d x 47"w

Model: #409733 Size: 23"d x 53"w

Broad selection, high performance and sophisticated design make Sauder Computer Furniture the perfect way to get down to business in style.

(863) 682-3450

2440 Hwy. 98 North 1 Mile S. of I-4 Across from Lakeland Chrysler www.officefurnituredepot.com

Ready-To-Assemble

SPECIAL OFFER! While Supplies Last

Locally Owned & Operated

RETURN SERVICE REQUESTED

Sauder Computer Desk

Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607

YOUR CHOICE

Thursday, February 16, 2012 l 5:30pm - 7:30pm

Hosted by Central Florida Speech & Hearing Center AT New CLiNiC LoCATioN

3020 Lakeland Highlands Road 12/11

(Highlands Shopping Plaza – Near edgewood Dr. and Lakeland Highlands Rd.)

$10 Chamber Members l $30 Non Chamber Members

Your RSVP is Appreciated!

Please visit LakelandChamber.com to register.