F O R B U S IN E SS MARCH 2014 | VOL. XXIII, NO. 3
BUY LAKELAND. IT MAKES GOOD CENTS!
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CH A M BER STAFF K AT H L E E N L . M U N S O N President
KMUNSON@LAKELANDCHAMBER.COM
BARBARA BENNETT Executive Assistant
BBENNETT@LAKELANDCHAMBER.COM
SARAH BREED
Administrative Assistant, Member Relations | Public Affairs
SBREED@LAKELANDCHAMBER.COM
S A L LY C H A P M A N
Vice President, Finance & Administration
LAKELAND AREA CHAMBER OF COMMERCE F O R U M F O R B U S I N E S S M O N T H LY TIMOTHY B. JACKSON | CHAIRMAN OF THE BOARD NUJAK COMPANIES
K AT H L E E N L . M U N S O N | P U B L I S H E R LAKELAND AREA CHAMBER OF COMMERCE
SCHAPMAN@LAKELANDCHAMBER.COM
C A R O LY N J A C K S O N
Senior Vice President, Member Relations
CJACKSON@LAKELANDCHAMBER.COM
JACQUELINE L. JOHNSON
Senior Vice President, Convention & Visitors Bureau
JACKIEJ@LAKELANDCHAMBER.COM
AMY S. WIGGINS | EDITOR LAKELAND AREA CHAMBER OF COMMERCE
N I C E B R A N D I N G A G E N C Y | C R E AT I V E D I R E C T I O N , P R O D U C T I O N & P H O T O G R A P H Y WWW.BRANDNICELY.COM
K AT I E M C B R I D E Membership Consultant
KMCBRIDE@LAKELANDCHAMBER.COM
NIKKI OAKLEY
Membership Account Executive
NOAKLEY@LAKELANDCHAMBER.COM
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TERRY OTTINGER
Vice President, Membership Development
TOTTINGER@LAKELANDCHAMBER.COM
RICH ROY
Vice President, Public Affairs
RROY@LAKELANDCHAMBER.COM
KARA SIMM
Administrative Assistant, Membership Development | Communications
KSIMM@LAKELANDCHAMBER.COM
PAT T Y S M I T H
Administrative Assistant, Convention & Visitors Bureau
PSMITH@LAKELANDCHAMBER.COM
AMY WIGGINS
Vice President, Communications
AWIGGINS@LAKELANDCHAMBER.COM
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35 LAKE MORTON DRIVE PO BOX 3607 LAKELAND, FL 33802-3607 (863) 688-8551 LAKELANDCHAMBER.COM © 2014 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.
exper i e nc e e me r g e : A D eca d e of Im pact
WILLIAM T. LINK, JR. EMERGE CHAIR
CONNECT ] EMERGELakeland.com
Ten years ago, young professionals from across Lakeland gathered to kick off a new initiative brought to life through the joint efforts of the Lakeland Area Chamber of Commerce and the United Way of Central Florida. That venture was aimed at bringing together Lakeland’s up and coming professionals and was aptly named EMERGE Lakeland. I was one of those young professionals who timidly joined the party without much expectation. I had no inkling the importance EMERGE would play in both my professional development and personal life.
“I HAD NO INKLING THE IMPORTANCE EMERGE WOULD PLAY IN BOTH MY PROFESSIONAL DEVELOPMENT AND PERSONAL LIFE.” As a young attorney and being new to Lakeland, I was intrigued by (and a little wary of) EMERGE’s mission that encouraged young professionals to build relationships, develop professionally, become politically aware, philanthropically active and contribute to the quality of life in
Lakeland. EMERGE’s mission was exactly what I needed, but I wondered whether the group could actually deliver on its promises. In the decade that followed, I attended countless events, served on the membership, event and steering committees, chaired the events committee in 2012, and, last year, was honored to be vicechair of EMERGE. This year, it is my pleasure to serve as the chair of EMERGE Lakeland and pray my efforts will impact Lakeland’s young professionals as much as the efforts of my predecessors impacted me. Ten years removed from EMERGE’s
beginnings, I am proud to say the organization continues to positively impact Lakeland and its young professionals. In 2014, EMERGE has already kicked off its annual membership drive, thrown a Mardi Gras inspired party, educated its membership on how social media impacts professional development, and made huge strides in planning for the rest of the year. We are especially looking forward with great anticipation to the month of May and the return of EMERGE’s annual Follow the Leaders dinner. There is no better venue in Lakeland for providing young professionals
unparalleled access to the candid thoughts and impressions of Lakeland’s movers and shakers. For up-todate information on everything EMERGE is undertaking, please visit our website, EMERGELakeland.com, or visit us on Facebook. Selfishly, I request employers encourage and incentivize young professionals to actively participate in EMERGE. Selflessly, I encourage young professionals to visit an EMERGE function or two and learn what we have to offer. It will be worth your effort. If you don’t know anyone, still come, and find me. I look forward to meeting you.
FOLLOW US DOWN THE PATH TO FINANCIAL SUCCESS As a comprehensive financial firm, we are allowed an in-depth understanding of our clients’ overall financial positions. By providing accounting, consulting, and wealth management services to both individuals and businesses, we gain an intimate understanding of various financial standpoints, allowing us to advise our clients on the necessary and appropriate steps to achieve financial growth and stability.
212 E HIGHLAND DR SUITE 201 LAKELAND, FL 33813
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A M O N T H LY
TERRY OTTINGER VICE PRESIDENT
MEMBERSHIP DEVELOPMENT
Something that I read last year in the New York Times “You’re the Boss” column has stuck with me. Column author Paul Downs, a cabinetmaker in Pennsylvania, often contributes to the column and was responding to an email seeking input on how best to help entrepreneurs. Downs wrote that he “learned
to separate [unsolicited input] into two categories: advice and actual help.” Most small business owners, including myself, have probably gotten (and given) more “advice” than “actual help” over the years. Downs is quick to qualify advice as well meant, but also uncommitted. Often advice comes from fellow entrepreneurs or experts
with little understanding of your business, but always with concern for your well-being. “Actual help” on the other hand, is delivered by someone with a genuine interest in your business and an effort to understand the challenges and wins that you face. As Downs says, “the actual helper provides not only a thoughtful, customized
analysis, but also the resources to put the plan into action.” As I said in the beginning, this stuck with me. I know that small business owners and entrepreneurs are protective of their ventures – they have often poured every bit of themselves into creating a successful business. And, this commitment can feel not only overwhelming, but lonely. I know. I was there. For the past eight years, I’ve been working to help small business owners get actual help. We’ve identified three resources that, if you’re willing to let them understand your business, can offer real help to manage and grow your company. And, they’re all free...
CENTRAL FLORIDA SCORE is a part of the national, non-profit organization with more than 11,000 members which began in 1964. A group of working and retired business executives, SCORE volunteers donate time assisting people in the U.S. in starting-up new businesses or providing business counseling for existing businesses. On the fourth Thursday of each month, the Chamber and Central Florida SCORE bring you a Business Roundtable that provides a platform for business topics and interaction from business owners.
THE FLORIDA SMALL BUSINESS DEVELOPMENT CENTER AT UNIVERSITY OF SOUTH FLORIDA
CONNECT ]
Lakeland & Bartow Offices www.moodylaw.com
LakelandChamber.com 4
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assists existing and emerging businesses in Polk County, through
professional business consulting, training and information The Florida SBDC at USF is part of a statewide partnership of higher education, economic development organizations, chambers and other sponsors dedicated to the economic prosperity of Florida. Whether starting, buying, growing or selling a business, the Florida SBDC at USF has what entrepreneurs need to grow and succeed. Services include no-cost, confidential business consulting from certified experts in a variety of business topics, including: marketing, business certification, capital access, market diversification, developing strategic business plans, export services, and web optimization. The Florida SBDC at USF holds office hours at the Lakeland Area Chamber of Commerce Monday through Friday from 9 a.m. to 5 p.m.
POLK COUNTY SMALL BUSINESS ASSISTANCE CENTER provides professional and confidential consultation to start up business owners as well as existing businesses that want to grow but need help focusing on financing and marketing strategies. In addition to one-on-one consultation, SBAC staff conducts workshops held throughout the county. The SBAC is funded from the County’s Occupational License fees. The SBAC holds office hours at the Chamber on the first and third Tuesday of the month.
Bank of Central Florida
“All the big bank conveniences, but better personal service.” Edward J. Garcia, MD MicroPath Laboratories
MicroPath Laboratories is an independent diagnostic anatomic pathology laboratory staffed by board certified pathologists. They have supported physicians in the treatment of their patients in the Central Florida area for the past 45 years.
Jennifer Vaughn, Vice President/ Commercial Lending with Brian J. Yoder, DO, PhD, Edward Garcia, MD, and Ricardo E. Duque, MD with Jennifer Adams, Vice President/ Private Banking Officer.
“The people at Bank of Central Florida are extremely helpful,” says Dr. Ed Garcia. “They specialize in the needs of the medical profession. I have relied on them for all of my personal and professional banking for years.”
Get started with Mobile Banking today Downtown Lakeland 101 South Florida Avenue 863-682-7100 South Lakeland 5015 South Florida Avenue 863-701-2685 Bartow 515 North Broadway Avenue 863-534-3585
Member FDIC
www.bankofcentralflorida.com
Leade r s hip L a k e l a n d A lumni A s s o ci at i o n
CONNECT ] LeadershipLakeland Alum.com
In 1984, the Leadership Lakeland Alumni Association (LLAA) was formed. Its mission was to “maintain a proactive organization responsive to a diverse membership and to work to improve the quality of life in our community.” 30 years later, the Alumni Association continues to grow and remain one of the foremost leadership organizations in the community. The key to its success diversity! The group’s diverse membership spans over six decades with alumni ranging in ages from 26 to 86. Each alumnus brings his or her special leadership talents and skills from professions ranging from small business entrepreneurs to CEO’s of corporations. Having an organization of members with diverse ages, professions, and ethnic backgrounds allows LLAA to be a valuable resource for the community. The Alumni Association members give back to the
community in a variety of ways. Judging the Boys & Girls Club Youth of the Year, facilitating the ODK High School Leadership Conference, and stuffing backpacks for homeless students in the community are just a few of the outreach opportunities afforded every member. This year, LLAA begins two very different programs. “Inspiring the Leader in Youth” Programs will be offered throughout the community to high school students. Members will share their professional stories with a focus on their “Journey to Lakeland” and why they choose to remain in this community. Additionally, the “Worthy Outreach Work” Program, known as WOW, will allow every member to get involved in a variety of community services. LLAA will provide manpower and/or funding to local nonprofit organizations
with worthy projects. Finally, LLAA is also known for its diversity of events and activities. Informative programs, social activities, and networking opportunities occur throughout the year. Join us March 13 as we enjoy an evening at the Polk Theatre watching “Ernie”. Have lunch with us on March 25 and hear from transportation experts from Tampa to Orlando at the Mass Transit Summit at the Lakeland Center. April 25 is family time as we enjoy an evening with the Lakeland Flying Tigers at Joker Marchant Stadium. Throughout the year, LLAA members and their guests can stay connected and stay informed in many different ways. Diversity is defined as “the condition of having or being composed of differing elements especially the inclusion of different types of people in a group or organization.” Its diverse membership, events, activities and outreach opportunities make the Leadership Lakeland Alumni Association synonymous with diversity, and it is very proud of the role it plays in the Lakeland community.
Thursday March 13 11:30 a.m. Buffalo Wild Wings US Highway 98 N $25 Members Only Limited Seating
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JIM PARRISH GROWTH ACCELERATION SERVICES DIRECTOR FLORIDA SBDC AT THE UNIVERSITY OF SOUTH FLORIDA
When interviewing growth acceleration service clients about their business, Florida SBDC at USF certified business consultants ask, “What are your most important duties?” Typical responses include: n Setting the strategic vision for the company n Motivating personnel n Establishing tactics to be used in the business n Developing the next level of leadership for the company n Improving the operational and financial
performance of the business.
IN OTHER WORDS, THEIR MOST IMPORTANT DUTIES INVOLVE WORKING ON THE BUSINESS. Then they ask, “What takes up most of your time?” Rarely do the answers match. Typical answers include: n Doing the sales n Dealing with employee questions and problems n Keeping the accounting records for the company n Handling customer complaints
STACEY PIERCE MARKETING AND COMMUNICATIONS OFFICER FLORIDA SBDC AT THE UNIVERSITY OF SOUTH FLORIDA
INABILITY TO HIRE, TRAIN AND MOTIVATE STAFF The inability to hire, train and motivate staff leads to high error rates,
which takes up too much of an owner’s time. “You find that instead of
producing sales for your company to make money, you’re spending time
retraining employees and constantly going in and correcting their work and dealing with their mistakes,” Parrish said.
Hiring qualified employees is often a time-consuming process. Owners
often hope to just plug an employee in and watch them hit the ground
running. Many business owners lack any knowledge or training on how
to hire, train, and motivate employees. They frequently take those skills
for granted, assuming it is just a matter of common sense. Therefore, they will ignore the personality traits and learning capacity of the candidates.
In addition, many owners are not good motivators. They believe providing a paycheck should be sufficient motivation for people to not only meet but exceed the owner’s expectations. Yet for many people, receiving a
paycheck would cause them to only meet the minimum expectations of their employer. These people need additional motivation to achieve exceptional performance.
n Buying merchandise for the company, and filling in for absent
employees.
IN ESSENCE, THE OWNERS ARE WORKING IN THEIR BUSINESS.
Parrish said, “Educate yourself by taking classes in human resource management. Even if it’s going out and getting HR for Dummies – it gives you very basic tools and policies, as well as makes you aware of legal issues.” In addition, he recommends developing a hiring checklist and questionnaire
Why do business owners spend so much of their time on tasks that do little to contribute to the future growth and performance of the company? “If you spend all your time working in your business, the odds are you are not going to become all that you can be,” Jim Parrish, growth acceleration services director, said. Parrish lists five primary tasks that get in the way of small business owners taking their businesses to the next level, and how to overcome them.
to be used in the hiring process for each job position and including questions designed to determine personality traits and learning capacity. After finding the right candidate, train and develop them. Provide paths for future advancement within the company. Develop and implement programs designed to incentivize and motivate including rewarding people not only based upon their performance but the overall performance of the company.
INABILITY TO COMMUNICATE
TOO MUCH TIME SPENT ON THE WRONG THINGS
“In the business world, we’re trying to create a vision or a mission of
what we’re trying to accomplish,” Parrish said. “It’s easy to see that in your head as the owner, but the trick is communicating in a fashion that your employees are getting the same vision.”
If employees do not truly understand the vision and mission of an
organization, they may not be communicating things that the owner needs to know. You need feedback from employees to ensure that you’re meeting
the demands of the market, because they are often the person in front of the customer. In addition, employees who feel empowered can have suggestions on what it is you need to do to improve the operations of the business.
Owners may tend to blame the employees for the resulting confusion
and ineffectiveness. Yet, the problem may truly exist because of the owner’s inability to provide clear, concise and precise directions.
Business owners are under constant pressure from the demands for
their time by their customers, suppliers, employees, and other parties. Frequently, they are asked to solve problems or provide answers.
Sometimes, they overly control things. They may not delegate any authority to make decisions.
“This is a matter of the squeaky wheel,” Parrish said. “You go in and throw
some axle grease on it and you never really figure out why it’s squeaking. Eventually, it falls off.”
Business owners have a tendency to focus on the immediate crisis. They
may work on the situation that is in their face regardless of its importance while completely ignoring the actions necessary for the future economic
health of the company. At the end of the year, they haven’t gotten any better at their businesses.
Parrish recommends business owners focus on learning how to speak
Parrish recommends that every business owner takes 15 to 20 minutes out of
in a variety of situations. “While you can take classes, my number one
every day to sit down with their key advisers and ask, “What can we do today to
recommendation is join an organization like Toastmasters,” he said. Learn how
make more money than we did yesterday?”
to communicate in a clear, concise, and precise manner. Remember, when there is confusion, it is probably your fault.
“This, to me, is the biggest secret in being a successful entrepreneur,” he said. “Having a clear sense of vision and taking a regular amount of time daily to think about that vision.” In addition, owners need to prioritize their duties based upon importance,
AVOIDING THE USE OF PROFESSIONALS
amount of time required to complete, and potential for delegation.
“When a business owners start out, they have a tendency to do
everything themselves, including things they’re not very good at, like
financials,” Parrish said. The most common example is the avoidance of
using outside professionals for certain services such as accounting, website design and maintenance, social media and legal.
So the owner spends an abnormal amount of time doing tasks for which
he/she is ineffective or inefficient instead of performing more important
responsibilities. In truth, professionals that do these are fairly inexpensive and owners can then concentrate on things that drive revenues.
After doing a cost versus benefit analysis, where appropriate, use outside professionals in order to allow you to spend your time on the most important
LACK OF TRUST “It relates back to all other issues in the business,” Parrish said. “Lack of trust basically means the person who lacks trust becomes less productive because they’re spending so much time checking on what other people are doing.”
Some owners spend an inordinate amount of time attempting to oversee and
control their employees. They may have developed that belief from their own life experiences and disappointments. Often this belief was developed due to
the owner not having the ability to adequately communicate and/or motivate people. Yet, those owners will rarely consider themselves to be at fault. They find fault with others.
things necessary for the long-term economic health of the company. Parrish also recommends installing an advisory board. “There’s always a different way
“You’ve got to give trust to get trust at the end of the day,” Parrish said. Get good
of looking at things and you need to know about them, even if you don’t agree
at hiring, training, and developing quality people. The hiring process is a key
with them, and account for them in the design of your business.”
ingredient to this equation that is often overlooked. “I believe you hire based on intellectual capacity, personality traits, how easily motivated they are – put less emphasis on experience,” Parrish added.
Improve your communication skills and learn how to motivate people. Give people a learning opportunity. Remember that most people learn more from their failures than their successes. So don’t write your employees off because once they failed. The lessons they learned in failure may allow them to exceed your expectations in the future.
“You have to understand what motivates people – people learn in different ways and approach things differently,” he said. “In managing human resources, it’s all about finding out what their hot button is. What is the thing they get excited about? If you do a good job of training people and giving the an opportunity on the front end, knowing that they’re going to need
a significant amount of hand-holding, those are the people who can become your superstars.” By overcoming these five common mistakes, owners will have the time necessary to work on their businesses, allowing them to focus on the duties critical to the future health and development of the business.
smal l b u s i n e s s o f t h e mon t h
PARRISH & PARRISH CPA’S, P.A. WADE PARRISH
(863) 709-8337 6700 S Florida Ave, Ste 19 & 20 Lakeland, FL 33813
CONNECT ] www.parrishcpas.com
If you are traveling south of Lakeland on Florida Avenue, you may not notice the offices of Parrish & Parrish CPA’s, P.A. But back from the busy road, on the shores of beautiful Lake Clark, is where professional accounting practices meet up with individualized services. Parrish & Parrish is where Duke Parrish, CPA, Wade Parrish, CPA, and their capable staff work to, as their motto says, “make sure your numbers add up.” With more than 50 years of public
accounting experience in the Lakeland area, Parrish & Parrish provides clients a unique and unmatched service in the accounting market place. Duke Parrish has been in the accounting field in Lakeland since 1970. His expertise also involves working with state and local attorneys to provide detailed analysis and valuations on land, eminent domain issues, as well as estate and divorce litigation. Wade Parrish has practiced public accounting in Central Florida since
1996, providing high quality, proactive and personalized service to a wide variety of clients ranging from individuals to small and mid-size companies in various industries. The staff and partners of Parrish & Parrish have continuing education on QuickBooks and the staff has earned QuickBook Proadvisor certification in every area that QuickBooks offers. The firm supports our community with their participation in Kiwanis, Leadership Lakeland
and several professional associations. Through their active volunteerism and financial support of their churches and other nonprofit entities, the partners and staff serve the Lakeland community. In recent years, the Parrish family has had a family member endure the effects of Alzheimer’s Disease. From this experience, the firm has responded with fundraising efforts to help those with this dreaded disease through their support of the
BY GARY E. CLEVELAND,
SMALL BUSINESS
OF THE MONTH
COMMITTEE CHAIR GARY CLEVELAND PRESENTS THE
FEBRUARY SMALL
BUSINESS OF THE MONTH AWARD
TO WADE PARRISH. ALSO PICTURED: DUKE PARRISH.
SCAN HERE WITH YOUR SMART PHONE APP FOR A SHORT VIDEO ABOUT PARRISH & PARRISH CPA’S
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Alzheimer’s Association. By taking time with each client and by providing accounting, bookkeeping, tax planning and preparation and business consulting, employees at Parrish & Parrish have committed themselves to the Lakeland community. The Lakeland Area Chamber of Commerce would like to congratulate Parrish & Parrish CPA’s, P.A.as the Small Business of the Month Award winner for February 2014.
CLEVELAND & COMPANY, INC / ALLSTATE
THE
MATTERS OF
WANT TO KNOW WHY BEING A MEMBER OF THE LAKELAND AREA CHAMBER IS SO BECOMING? READ ON...
CALENDAR
EVENT HIGHLIGHTS
NEW MEMBERS
POWER OF PERSPECTIVE
THE LAKELAND CHAMBER
Prices
LUNCH AND PROGRAM $30 CORPORATE TABLE OF 10 $350
Date Thursday,
MARCH 27, 2014
RIBBON CUTTINGS
Time
Location
Program Starts Promptly at 11:45 a.m.
701 W Lime St
11:30 AM - 1:00 PM The Lakeland Center
FEATURING KEYNOTE SPEAKER,
MARILYN CROUTHER
Senior Vice President and General Manager, U.S. Public Sector HP Enterprise Services Hewlett-Packard Company
Register: Perspective.LakelandChamber.com
Marilyn Crouther, Senior Vice President and General Manager of the U.S. Public Sector Region for HP Enterprise Services will be the keynote speaker at the GEICO Power of Perspective luncheon on March 27, 2014. The Lakeland Area Chamber of Commerce and GEICO are honored to bring Ms. Crouther to our community to speak about her life experiences as an African American woman soaring to the leadership heights of HewlettPackard as well as insights on the ways Hewlett-Packard has sustained its global market with such success. Growing up in a single-parent home in Jackson, Mississippi, Ms. Crouther faced a number of adversities and obstacles. She is living proof that much success can come from overcoming those adversities and firmly believes that with a good education, hard work and the power of perspective, one can chart his or her own destiny. Ms. Crouther is one of the newest inductees into the Wash100, the premier group of leaders who drive innovation and growth at the intersection of the public and private sectors. She was named one of the Top 10 CFOs to Watch by Executive Biz and the Group/ Division CFO of the Year by the Northern Virginia Technology Council CFO Awards. Ms. Crouther has also been recognized as a Professional Achievement Award winner by the National Women of Color Technology organization and a finalist in the March of Dimes Heroines in Technology. Ms. Crouther won the Community Service Award from the Northern Virginia Technology Council CFO Awards. Ms. Crouther holds a bachelor’s degree in professional accountancy from Mississippi State University, is a certified public accountant licensed in Texas and a member of the American Institute of Certified Public Accountants. She completed the Thunderbird Garvin School of International Management Executive Leadership Program. She is active in the community and participates on a number of boards in the Washington, D.C. area.
T H U R S D AY
(863) 688-8551 Ext. 228
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march 2014 dates TUESDAY, MARCH 4 CHAMBER NEXT
4
MON 10
MONDAY, MARCH 10 EMERGE LAKELAND STEERING COMMITTEE
WED 12
WEDNESDAY, MARCH 12 EXECUTIVE COMMITTEE MEETING
4:00 p.m.
THUR 13
THURSDAY, MARCH 13 LEADERSHIP LAKELAND AREA ECONOMY DAY
5:30 p.m. Grow Financial Federal Credit Union 2645 S Florida Ave
WED 12
WEDNESDAY, MARCH 12 SCRAMBLED EGGS AND SOCIAL MEDIA WITH EMERGE
8 a.m. Webster University – Lakeland Campus 1479 Town Center Dr, Suite 202, Lakeland
THUR 13
THUR 20
THUR 27
WED 19
WEDNESDAY, MARCH 19 BOARD OF DIRECTORS MEETING
THUR 27
THURSDAY, MARCH 27 SCORE ROUND TABLE
3:45 p.m. Chamber Briefing Room
Noon Grasslands Golf & Country Club 1600 Grasslands Blvd.
7:30 a.m. Lakeland Chamber 35 Lake Morton Dr
All Day
THURSDAY, MARCH 13 SCHMOOZE A’PALOOZA,
MON 17
11:30 a.m. Buffalo Wild Wings 3750 US Highway 98 N
MONDAY, MARCH 17 SMALL BUSINESS AWARDS COMMITTEE MEETING 11:45 a.m. Chamber Briefing Room
THURSDAY, MARCH 20 BUSINESS AFTER HOURS
5:30 p.m. Office Furniture Depot 2440 US Highway 98 N
THURSDAY, MARCH 27 POWER OF PERSPECTIVE
11:30 a.m. The Lakeland Center 701 W Lime St, Lakeland
MONDAY
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FRIDAY
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CHAMBER NEXT | 5:30 P.M.
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EMERGE LAKELAND STEERING COMMITTEE 3:45 P.M.
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SCRAMBLED EGGS AND SOCIAL MEDIA WITH EMERGE | 8 A.M. EXECUTIVE COMMITTEE MEETING | 4:00 P.M.
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SMALL BUSINESS AWARDS COMMITTEE | 11:45 A.M.
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BOARD OF DIRECTORS MEETING | NOON
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26 28
SCHMOOZE A’PALOOZA 11:30 A.M.
20 28 BUSINESS AFTER HOURS 5:30 P.M.
27 28 SCORE ROUND TABLE 7:30 A.M. POWER OF PERSPECTIVE 11:30 A.M.
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LEADERSHIP LAKELAND AREA ECONOMY DAY ALL DAY
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Ev ent HI G HLI GH T S 01
02
JANUARY BUSINESS AFTER HOURS Hosted by Waller Construction, Inc. and Sihle-Waller Insurance
01 | Chairman Tim Jackson of NuJack
Companies presents the Plaque of Appreciation to Brian Waller of Waller Construction, Inc. and Jimmy Waller of Sihle-Waller Insurance. Thank you for hosting this event!
02 | Numerous door prizes were given
away and more than 200 members came out to support the Waller family!
03
03 | Gary Clark of CPS Investments,
Mike Carew of Spherion Staffing, Harold McLeod, III and Cathy Hopkins of SunTrust Bank smiled for the camera!
HEALTH CARE SUMMIT Hosted by OMS Group, Inc.
04 | Jessica Waltman, the Senior Vice
04
05
President of Government Affairs for the National Association of Health Underwriters presented the latest developments in health care legislation.
05 | More than 50 participants were
present to learn how these changes will affect their business in the coming year and what they need to do to prepare.
27TH ANNUAL ECONOMIC FORECAST BREAKFAST
Sponsored by Allen & Company of Florida, Inc.
06 | Brian Wesbury, Vice President 06
07
and Chief Economist at First Trust Advisors L.P.
07 | Dr. Tony Villamil, Founder and
Principal of the Washington Economics Group, Inc.
08 | More than 500 people attended
the 27th Annual Economic Forecast Breakfast at The Lakeland Center. The event was hosted by the Lakeland Chamber and Allen & Company of Florida, Inc.
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CHAIRMAN ’S CIRCLE Lanier Upshaw Is very proud to announce that Kathryn Koch, Vice President, has earned the Chartered Life Underwriter® (CLU®) designation. Candidates for the CLU® designation must complete a minimum of eight courses and 16 hours of supervised examinations. They must also fulfill stringent experience and ethics requirements. Kathryn is now part of an elite group of more than 102,000 professionals who have earned the CLU® designation since the American College was founded in 1927.
Bank of Central Florida Watson Clinic LLP Pleased to announce the addition of cardiothoracic and vascular surgeon Alberto M. Maldonado, MD, to the cardiovascular surgery team. Dr. Maldonado will perform surgical procedures at Lakeland Regional Medical Center, and maintain an outpatient office at Watson Clinic’s Main location, 1600 Lakeland Hills Boulevard in Lakeland. His areas of expertise include coronary artery revascularization, valve replacement and repair, peripheral vascular revascularization and minimally invasive cardiac surgery. He is board-certified in both general surgery and thoracic surgery.
Paul Noris, President and CEO of Bank of Central Florida, announced Marilyn Watson has joined the bank as Vice President/Commercial Lending in the Downtown Office. Ms. Watson was most recently in Commercial Banking for Wells Fargo Bank.
The Salvation Army Welcomes five new Advisory Board Members for 2014. The distinguished group consists of Pastor E.T. Pickett, III of Word Alive Ministries, Bob English of Valiant Products Inc., Dale Dreyer of CenterState Bank, Joel Vogel of CF Industries and Michael Spake of Lakeland Regional Medical Center.
Rita Staffing Would like to congratulate several members of their team for achieving industry certifications in 2013. The following were successful in achieving a Professional in Human Resources (PHR) through the HR Certification Institute: Stephanie Lloyd, Christina Baker, Jennifer Rider, and Lori Peeples. In addition, team member Dustin Shay achieved his Senior Professional Human Resources (SPHR) designation and Certified Staffing Consultant (CSC). Rita Staffing is honored and proud of having a total 19 members of staff with industry related certifications.
Kimley-Horn and Associates Was named to Fortune’s 100 Best Companies to Work For. To pick the 100 Best Companies to Work For, Fortune partners with the Great Place to Work Institute to conduct the most extensive employee survey in corporate America. According to Fortune, Kimley-Horn and Associates stands out because “each office of this design consulting firm has an official VP of Fun, who organizes paper-airplane competitions, ice cream parties, and more.”
THE LAKELAND CHAMBER PRINTS BUSINESS ANNOUNCEMENTS EACH MONTH AS SPACE PERMITS. PLEASE EMAIL ANNOUNCEMENTS TO MOTM@LAKELANDCHAMBER.COM
season tickets on sale now contact our office, mention this ad and get a free parking pass with season ticket purchase www.marineraiders.com 14
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Special thanks to Mayor Howard Wiggs, Mayor Pro Tem Keith Merritt, Commissioner Justin Troller, Commissioner Phillip Walker, and all the Board Members and Chamber Champions who truly make these ceremonies special events.
LAKELAND TAX COLLECTOR SERVICE CENTER
TRUE BUILDERS, INC.
916 N MASSACHUSETTS AVE | (863) 534-4700
3914 S FLORIDA AVE | (863) 647-1800
Lakeland, FL 33801
Lakeland, FL 33813
POLKTAXES.COM
TRUE-BUILDERS.COM
TLC PETSNIP
DIGITAL BOARDWALK
CINEMARK LAKELAND SQUARE MALL
1701 E GARY RD | (863) 686-7647
116 S TENNESSEE AVE, STE 204 | (863) 456-2225
3800 US HIGHWAY 98 N | (863) 859-3140
Lakeland, FL 33805
Lakeland, FL 33801
Lakeland, FL 33809
TLCPETSNIP.ORG
DIGITALBOARDWALK.COM
CINEMARK.COM
DORIS A SANDERS LEARNING CENTER
FRENCH FRY HEAVEN LAKELAND
LAKELAND ANIMAL NUTRITION, INC.
1201 ENCHANTED DR | (863) 499-2980
3800 US HIGHWAY 98 N | (863) 698-0359
2801 S COMBEE RD | (863) 682-4995
Lakeland, FL 33801
Lakeland, FL 33809
Lakeland, FL 33809
POLK-FL.NET/DSLC
FRENCHFRYHEAVEN.COM/LOCATIONS/FLORIDA/ LAKELAND/LAKELAND-SQUARE-MALL
LANFEEDS.COM
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RECREATIONAL POOLS SPAS & MORE
PARTNERS DEZAYAS FRIEL, LLC 5115 S FLORIDA AVE LAKELAND, FL 33813 (863) 904-4710 DEZAYASFRIEL.COM BRUNO DEZAYAS ATTORNEYS
509 W BRANDON BLVD BRANDON, FL 33511 (813) 324-8824 RECPOOLSSPASANDMORE.COM JEAN MULLEN RETAIL
UNIQUE POOLS SPAS PATIO N MORE 2326 E EDGEWOOD DR LAKELAND, FL 33803 (863) 940-9826 RODNEY KEHOE RETAIL
GUITAR CENTER
3165 US HIGHWAY 98 N LAKELAND, FL 33809 (863) 688-4590 GUITARCENTER.COM JASON FILIPIPINI MUSIC STORES/INSTRUMENTS
BUSINESS BUILDERS AMERICAN SOLAR ENERGY LLC 5109 MEADOWS END LAKELAND, FL 33810 (863) 859-7800 THEREALSOLARMAN.COM JASON OBERMILLER SOLAR ENERGY CONTRACTOR
CORE WEALTH ADVISORS, INC
231 N KENTUCKY AVE, STE 217 LAKELAND, FL 33802 (863) 904-4745 COREWEALTHADVISORSINC.COM NATHAN DUNHAM FINANCIAL PLANNING
DIVERSIFIED FINANCIAL PARTNERS, INC. 306 E MAIN ST, STE 200 LAKELAND, FL 33801 (863) 688-4441 DIVERSIFIEDFINANCIALPARTNERS.COM WILLIAM H. WAKEMAN III FINANCIAL PLANNING
FLORIDA RESTORATION SPECIALIST
CALL TO SCHEDULE AN APPOINTMENT (863) 667 1696 FLORIDARESTORATIONSPECIALIST.COM TOM MORGAN CLEANERS - WATER & SMOKE DAMAGE
HELPING HAND NURSING SERVICES, INC. 1948 E EDGEWOOD DR LAKELAND, FL 33813 (863) 616-1888 JAMES GOLD HEALTH CARE - HOME HEALTH CARE
Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber staff would like to recognize Kim Hooten, Community Relations Manager at Comfort Keepers for her outstanding attention to Chamber members and attendance at events! Kim is a wonderful asset to the Chamber and to the Lakeland community!
KIM HOOTEN
COMFORT KEEPERS Community Relations Manager
IMA WELLNESS CENTER
4729 US HWY 98 S, STE 102 LAKELAND, FL 33812 (855) 694-6432 IMAWELLNESS.COM KARYNA DUARTE HEALTH CARE - HEALTH & WELLNESS
INTERNATIONAL NEGOTIATION ACADEMY CALL TO SCHEDULE AN APPOINTMENT (561) 809-9424 NEGOTIATION-ACADEMY.COM MANIE SPOELSTRA, M.D. PROFESSIONAL TRAINING
MERIDIEN RESEARCH
3133 LAKELAND HILLS BLVD LAKELAND, FL 33805 (863) 940-2087 NEWSTUDYINFO.COM JESSICA SIMMONS HEALTH CARE - HEALTH & WELLNESS
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During the month of January our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community. WALK-IN VISITORS...................................... 583 RELOCATION RESPONSE MAILINGS............. 8 RELOCATION RESPONSE (WALK IN)........... 26 ACCOMMODATIONS...................................... 0 WINTER ACCOMMODATIONS....................... 0 VISITOR INFORMATION MAILINGS............. 18 VISITOR CENTER E-MAIL INQUIRIES......... 105
20
+
YEARS
1972 | 42 YEARS
1990 | 24 YEARS
BB & T
LAKELAND HOUSING AUTHORITY
1979 | 35 YEARS
1994 | 20 YEARS
HEACOCK INSURANCE GROUP
AMERICAN RED CROSS MID-FLORIDA REGION
1947 | 67 YEARS
1981 | 33 YEARS
LANIER UPSHAW, INC.
OVERHEAD DOOR CO. OF POLK COUNTY
1950 | 64 YEARS
1983 | 31 YEARS
PHILLIPS PHOTOGRAPHERS
HARLEY-DAVIDSON OF LAKELAND, INC.
WONN/WPCV/WLKF/WWRZ RADIO
1984 | 30 YEARS
1951 | 63 YEARS
HILLIARD & DIETRICH ORTHODONTICS
PAYNE AIR CONDITIONING & HEATING, INC.
PEACE RIVER CENTER
1953 | 61 YEARS
15
YEARS LAKELAND ESTATES MHC STERLING PLACE
REGISTER CONSTRUCTION & ENGINEERING, INC.
1985 | 29 YEARS
BUTTERKRUST BAKERY LAKELAND
BETT BLACKMON, INC.
1963 | 51 YEARS
SIGNS & SPECIALTIES, INC.
HOLLAND & KNIGHT LLP
1987 | 27 YEARS
1966 | 48 YEARS
CITRUS CONNECTION
LAKELAND EYE CLINIC
10
YEARS LAKESIDE VILLAGE REGIONS BANK
L E MANS APARTMENT SUITES TROIANO & ROBERTS, P.A.
1967 | 47 YEARS M C KAY ENTERPRISES
1971 | 43 YEARS
BLACKMON ROBERTS GROUP, INC.
1989 | 25 YEARS NEWBERRY’S REFRIGERATION, INC.
WHITLOCK PACKAGING CORPORATION
5
YEARS ELDER LAW FIRM CLEMENTS & WALLACE, P.L.
n a c k e e w a t One nigh
E F I L R U O Y E CHANG
eland
1479
du/lak e r. te s b e w • 9 0 63-687-93 8 2 0 2 e it u S , e Town Center Driv
Webster University educates professionals in the Lakeland area through our accredited master’s degree programs. Classes are taught by academically qualified faculty who are practitioners in their fields. The classes are the right size for learning and the perfect place for networking. Apply today! For a complete program listing go to webster.edu/lakeland No GRE/GMAT • Classes one night a week Webster University, founded in 1915 with its home campus based in St. Louis, Missouri, USA, is the only Tier 1, private, nonprofit university with campus locations around the world including metropolitan, military, online and corporate, as well as American-style traditional campuses in North America, Europe and Asia. EC-2476 Generic.indd 1
Be a part of what’s next. F O R U M F O R B U S I N8/13/13 ESS
8:33 | AM 17
2 014 Hat’s O f f t o Ch a m ber M em bers 01
02
2014 HAT’S OFF TO CHAMBER MEMBERS
Hosted by Florida Technical College EACH YEAR, 75 VOLUNTEERS ASSIST THE CHAMBER IN DELIVERING NEW MEMBERSHIP MATERIALS TO OUR 1,700 MEMBERS. THIS YEAR, VOLUNTEERS WERE SURPRISED BY EIGHT “SECRET HAT” COMPANIES AND A $25 GIFT!
01 | Chairman of the Board Tim 03
04
Jackson (NuJak Companies) welcomed 75 volunteers present to help kick off the 2014 Hat’s Off to Chamber Members. Thank you Florida Technical College for hosting everyone!
02 | Chef Scot Hill and his team from
Publix Aprons Cooking School cooked up delicious made to order omelets for all the volunteers.
05
06
THANK YOU TO THE FOLLOWING “SECRET HAT” COMPANIES AND CONGRATULATIONS TO THE VOLUNTEERS WHO WERE PRESENTED WITH “SECRET HAT” GIFTS!
03 | All American Fire & Safety, Inc.
presented to Jacky Giovanardi of Spherion Staffing.
04 | Citizens Bank and Trust presented
to Gina Bullock of The Pet Nanny.
05 | Ettensohn Agency/AllState 07
08
presented to Stephanie Colon of Community Southern Bank.
06 | Fifth Third Bank presented to
Sheree Saulter of Webster University.
07 | Lakeland Automall-Ford &
Hyundai presented to Kent Longo of Mulling Insurance Agency, Inc.
08 | Medina Law Group, P.A.
presented to Ron Reeves of Choice Communications, LLC.
10
08 09
09 | Spherion Staffing presented to
Nathan Headley of Headley Insurance Agency.
10 | Edward Jones Investements/
Greg West presented to Kim Hooten of Comfort Keepers.
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Q uic k Ti p s f o r S u cce s s ful E n t re pren eurs
DAWN DECAMINADA
SMALL BUSINESS ASSISTANCE CENTER
CONNECT ]
Whether you are just starting your business or you have been in business for a few years, juggling the roles of a small business owner can sometimes become overwhelming and in some cases can eventually cause a business to fail. Here are the top three tips to think about before starting your business and if you are already in business start to implement today.
TIP NUMBER ONE
TIP NUMBER TWO
HAVE A PLAN.
KNOW YOUR WEAKNESSES.
Many first-time business owners think that a business plan is only useful if you are going to a bank to ask for money. A business plan is a valuable tool for every business owner. However, not every business owner feels comfortable writing one. You don’t have to be an English major to develop a plan or a strategy. Start with a few goals and objectives for your business and from there your idea will start to grow, and remember the safest place for your business plan in on paper not in your head!
Most small business owners have a tendency to lean more towards marketing their idea rather than managing the books. When your business is your passion, you want to get out and share your excitement with everybody. The excitement of drumming up business can cause you to lose focus on the less exciting tasks like managing cash flow. If you know your weakness, you can work towards your strengths. Recognizing your weaknesses sometimes means handing over the reins.
TIP NUMBER THREE
BUDGET FOR PROFESSIONAL SERVICES. The majority of us are not professional accountants, lawyers or marketing geniuses so why do we feel we should take on all of those roles as small business owners? If you feel comfortable doing your own taxes, go for it! If you don’t know the difference between a 1040 and WD-40 then it’s probably time to talk to a professional.
THESE TIPS WILL HELP GET YOU STARTED OR BACK ON TRACK WITH YOUR BUSINESS AND ON THE ROAD TO SUCCESS.
CFDC.org/SBAC
The Community Foundations of Greater Lakeland & Greater Winter Haven are joining together... In 1997, 18 residents who cared about shaping their city’s future established the Community Foundation of Greater Lakeland. Four years later, community-minded citizens of another nearby city partnered with the Lakeland group and the Community Foundation of Winter Haven was born. These foundations have proven to be reputable, efficient places to invest dollars that grow to do tremendous good. In 2014, the decision was made to combine their resources and form one community foundation that is capable of doing even greater work throughout the Polk County region and beyond. Unified and accountable with a new name and brand identity, this strengthened foundation is better equipped to give help...give hope…give well.
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po l k E c onomi c U p dat e L AKEL AND - WIN TER HAVEN
1,000
DR. JAMES FARRELL, CFA
FLORIDA SOUTHERN COLLEGE
CPS Investment Advisors is proud to underwrite the research and preparation of the Polk Progress report
800
600
400 JUN 2007
CONNECT ] FLSouthern.edu/ PolkProgress
DEC 2007
The markets started 2014 with the biggest January losses since 2009, with the DJIA falling 5%, the S&P 500 falling 3%, and the NASDAQ falling 2%, with most of the
damage occurring in the final two weeks of the month. Given the run the markets took at the end of 2013, it was not surprising, however, as many analysts were expecting
CHAMBER
NEXT Learn waht’s NEXT for maximizing your membership
Tuesday, March 4 | 5:30 - 6:30 p.m. Grow Financial Federal Credit Union 2645 S Florida Ave
No Charge for Members Seating is Limited, Please RSVP at LakelandChamber.com 20
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NOV 2008
OCT 2009
SEP 2010
a pull back. Fears over the impact of the Federal Reserve tapering their bond buying programs have subsided for now, as interest rate changes leveled off in January
AUG 2011
JUL 2012
falling from 4.5% back to 4.25%. With home values continuing to rise, albeit at a slowing rate, the increasing demand for new mortgages and the eventual reduction in demand for mortgagebacked securities from the Federal Reserve will likely lead to higher interest rates by the end of the year. The economic recovery continues as GDP growth for the third quarter of 2013 was revised upward to 4.1% and the fourth quarter’s initial estimate came in at 3.2%, although we limped out of 2013 with only 74,000 new jobs, compared to an average of 182,000 jobs per month for the year. Consumer spending, particularly in the food service and accommodation category was up, with gains of 3.3% and 10.2%, respectively. These gains are a positive signal that consumers are beginning to spend with confidence again.
JUN 2013 Average weekly wages continue to rise in Polk County, reaching $701.28 for private industry workers in December. This represents a 7.3% year-over-year gain, outpacing both Florida, which came in at a 1.2% gain, and the nation, which came in at a 1.5% gain. While Polk County was harder hit during the recession, the improvements during 2013 put it near its high in comparison to Florida. It currently sits at 91.3% of Florida’s average weekly wage, while it has been 87% on average. We currently sit at 83.0% of the national average, in comparison to early 2007 levels, which hovered around 90%. With the improving economy, we should expect to see continued improvements in Polk County in comparison to both Florida and the nation. Rebounding real estate prices will continue to drive activity as well as new construction in the coming year.
p u bli c pol i cy
SOME OF THE ISSUES IMPORTANT TO BOTH CHAMBERS INCLUDE: AGRICULTURE/WATER
RICH ROY
PUBLIC AFFAIRS VICE PRESIDENT
LEARN MORE ABOUT THE CHAMBER’S PRIORITIES ONLINE AT...
CONNECT ] LakelandChamber.com
The Lakeland Area Chamber of Commerce understands that today’s professionals are busy focusing on the day-to-day responsibilities of their business operations, and may find it difficult to be active in public policy debates that will determine the future business climate. Each year, the Chamber’s Government Affairs Committee develops a Legislative Agenda. Memberdriven policies are created after engaging discussion and debate, with input from leading experts and our members. Local items added to the 2014 agenda include supporting the Spring Training retention of the Detroit Tigers and funding for Lakeland Linder Regional Airport, Peace River Crisis Center and Salvation Army. The Lakeland Chamber works closely with our partners at the Florida Chamber to advocate for businessfriendly legislation that helps to grow small business and the state’s economy.
Supporting alternative water supplies, projects and investments.
ECONOMIC DEVELOPMENT Supporting Enterprise Florida, Rural Economic Development, QTI & Tech Industries and International Trade-Ports.
LICENSING/PERMITTING Support cost-savings and improved efficiencies in state government, reducing spending and burdensome regulations on business.
HEALTHCARE INTERNET SALES TAX LOCAL ISSUES Supporting Spring Training Retention of the Detroit Tigers, Lakeland Linder Regional Airport, Peace River Center and Salvation Army.
EDUCATION Supporting local K-12 initiatives and higher education institutions such as Florida Polytechnic University, Florida Southern College, Southeastern University, Keiser University and Polk State College.
Maria Mahoney, member of the Lakeland Chamber’s Government Affairs Committee and a member of the Florida Gulfcoast Commercial Association of Realtors, attended a press conference with Gov. Rick Scott announcing plans to reduce and eventually eliminate the sales tax on commercial leases.
People-to-People Tour of CUBA October 12-19, 2014 For Details:
$3,599 from Tampa
Travel.LakelandChamber.com (863) 688-8551 Ext. 228
department of the treasury cuban assets control regulation license no: CT-2013-2299886-1 pending renewal approval
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COMMON
TA S T E
a of local business o n e c u p at a t i m e
The Common
Grounds member
feature gives your business the
opportunity to showcase “a day in the
life” of your employees and customers. Each month, one of the door prizes at
the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.
JULIE PURDIE
| POP-A-LOCK | POPALOCKPOLK.COM
Every day is different at Pop-A-Lock of Polk County. Maybe that’s what makes our dedicated team of technicians and locksmiths enjoy this job so much. While no two days are ever the same, here’s a snapshot of an average day … 3:06 am — “Car Door Unlocking.” Our day has officially begun, but since our business is open 24 hours a day, I suppose it never really closes. 9:15 am — A dealer, who has purchased seven cars at auction, needs keys made for all of them. My locksmith and I meet him on location for our first job for our new client. 10:45 am — Employee turnover at a business. The owner needs all the locks rekeyed and the safe set to a new combination before the day’s end. Noon — EMERGE Lakeland luncheon. While the day is hectic, we still need to grow our business. 2:22 pm — 911 dispatch calls about a nine month old trapped in a Ford Taurus at Publix. As a mother, this is my worst nightmare. Everything else is on hold until we get the child out of the car. We never charge for emergency door unlockings like this. It’s just the right thing to do. 4:45 pm — Off to the YMCA to see my daughter’s pirouette. I get my mommy-hugs before their ballet lesson. Even as busy as things get, we still make time for what’s important. 5:30 pm — Somebody was walking their dog and – oops! – the door locked behind them. Time to get my lock-pick set. 8:30 pm — A man has locked himself out of his truck and needs to get home to his family. We quickly dispatch a technician to pop the lock and get him on his way. Before you get locked out of your home or car, put Pop-A-Lock’s 24/7 dispatch number in your phone, (863) 647-LOCK (5625). Pop-A-Lock of Polk County is part of the nation’s largest group of locksmiths. Founded by police officers over 22 years ago, the company provides fast and reliable professional services at a competitive price. Whether you need lock picking, a vehicle locksmith, a residential locksmith or any other unlocking or security service, you can rely on our team of certified professionals to be reliable, efficient and able to handle any locksmithing job or lockout situation in a timely manner. 2222 | | F OF O RR UU MMF OF O R RB B UU SS I NI N ES ESS
C el eb r ate 4 0 Y e a r s o f S un ‘n Fun Fly-In SANDY BRIDGES
CONNECT ] Sun-n-fun.org
The 40th Annual SUN ‘n FUN Fly-In & Expo is on track for April 1-6, 2014, at the Lakeland Linder Regional Airport. Be one of the guests as The Blue Angels, the U.S. Navy Demonstration Squadron, make their first appearance in the South in 2014. More than 8,000 international visitors from 82 countries will be part of the 200,000 attendees expected. Static Aircraft, a Veterans Plaza and planes flying overhead as you enter the parking area are all part of the excitement. Hands on activities for youth and even the KidsZone are a great way to introduce your family to the wonderful possibilities in the world of aviation.
TUESDAY, APRIL 1
CELEBRATION OF 100 YEARS OF COMMERCIAL AVIATION Did you know that the first commercial airline flight was actually in Florida? This will be Florida Airman Day and any licensed Floridian Pilot/Mechanic, etc. will be given a discount!
from CFAA will host their counterparts from the U.K., Trinidad and Tobago, Norway, Iceland and more countries at the first International Youth “Dance Around the World” reception.
FRIDAY, APRIL 4
100TH ANNIVERSARY OF AERIAL COMBAT
WEDNESDAY, APRIL 2
BUILD A BRIGHTER FUTURE THROUGH AVIATION DAY Celebrate SUN ‘n FUN’s commitment to education with students from around the county. Join Central Florida Aerospace Academy as they welcome colleges and training programs as well as employers to the SUN ‘n FUN campus. The evening’s “Dinner with Legends” fundraiser is your opportunity to dine with the difference-makers from the aerospace world.
THURSDAY, APRIL 3 VOLUNTEER DAY
Visit the SUN ‘ n FUN Splash-In at Lake Agnes on the Fantasy of Flight grounds. Captain Judy Rice is launching her “Think Global Flight Around the World” with a send off by Astronaut Buzz Aldrin. Captain Rice will be video calling with students at the Florida Air Museum during her four month flight. At the end of the day cadets and students
WWII Triple Ace Bud Anderson and a Raptor Pilot will make a “Then and Now” presentation and the day will end with an International Visitors Reception.
SATURDAY, APRIL 5
SNF 40TH BIRTHDAY CELEBRATION AND PAUL POBEREZNY DAY Start your morning with a spectacular Balloon Launch. If you are a teacher, register for the Aerospace Educators Workshop for a chance to fly with the GEICO SkyTypers or Aeroshell Team. Bring the entire family to the Night Airshow with fireworks. Come for the day and get two airshows for the price of one!
SUNDAY, APRIL 6
FLORIDA RESIDENT DAY Discount Tickets for Florida Residents for Florida’s Largest Convention!
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E C I F F O CHAWIR AY
RETURN SERVICE REQUESTED
Shopping with locally owned stores and service providers helps keep Lakeland’s economy strong and growing!
Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607
YOU DON’T HAVE TO BE A SUPER HERO TO MAKE A DIFFERENCE IN OUR COMMUNITY!
GIVE
Food from
Harry’s Seafood Bar & Grille
Drinks for Everyone
Business After Hours
March 21, 5:30-7:30 p.m. Hosted by:
Locally owned & operated.
www.officefurnituredepot.com $10 Members • $30 Guests
•
2440 Hwy. 98 North
(863) 682-3450
Your RSVP is appreciated! Visit lakelandchamber.com to register.