November 2012 Forum for Business by Lakeland Area Chamber of Commerce

LA KE LA ND AREA CHAMBER OF COMME R CE

F O R B U S IN E SS november 2012 | Vol. xXI, No. 11

mobile payment options

BUY LAKELAND. It Makes GOOD cents!

FORUM FOR BUSINESS Lakelandchamber.com

CH A M BER STAFF K a t h l een L . M unson President

KMunson@LakelandChamber.com

B a rb a r a B enne t t Executive Assistant

BBennett@LakelandChamber.com

s a r a h bree d

Administrative Assistant, Member Relations | Public Affairs

sbreed@lakelandchamber.com

Kara Butch

Administrative Assistant, Membership Development | Communications

kbutch@LakelandChamber.com

L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y

S a l ly C h a p m a n

Vice President, Finance & Administration

SChapman@LakelandChamber.com

W a l ker W i l kerson | C h a irm a n of t h e B o a r d CliftonLarsonAllen LLP

C a ro l y n J a c kson

Senior Vice President, Member Relations

K a t h l een L . M unson | Pub l is h er

CJackson@LakelandChamber.com

Lakeland Area Chamber of Commerce

J a c q ue l ine L . J o h nson

Am y S . W i g g ins | E d i t or

Senior Vice President, Convention & Visitors Bureau

Lakeland Area Chamber of Commerce

JackieJ@LakelandChamber.com

C E Desi g n c o . | Cre a t i v e Dire c t ion , P R O D U CT I O N & P h o t o g r a p h y

K a t ie M c B ri d e Membership Consultant

www.cedesignco.com

KMcBride-McKenzie@LakelandChamber.com

N ikki O a k l e y

Membership Account Executive

dining . shopping . nightlife . sports . events . where to stay . what to do

NOakley@LakelandChamber.com

DOWNLOAD TODAY!

Vice President, Membership Development

Whether you’re a frequent visitor, a local or a newcomer to Central Florida, this app will lead you to local restaurants, shopping, attractions, night life & other fun things that can be found in Central Florida.

Terr y O t t in g er

TOttinger@LakelandChamber.com

Rich Roy

Vice President, Public Affairs

rroy@lakelandchamber.com

P a t t y S mi t h

Administrative Assistant, Convention & Visitors Bureau

PSmith@LakelandChamber.com

L . J o a nn W a l l er Membership Consultant

jwaller@lakelandchamber.com

Am y W i g g ins

Vice President, Communications

AWiggins@LakelandChamber.com

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2 | FORUM FOR BUSINESS

35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com © 2012 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

a d ay i n t h e

legoland

flo r ida

LegolandFloridaResort.com

8:00 Jump out of bed – yup a morning person – go for a run with my rescued dog or quick bike ride

6:30 Get ready for the day… shower and breakfast.

7:00 Head to the park catching up on news, sports, and things going on in the area

Arrive at LEGOLAND and get to work on urgent requests from clients

9:00 Catch up with the rest of the marketing team, finding out what is going on with the park and numbers from the day before

9:30 Follow up with prospective clients on the status of their discount employee ticket program

10:00 12:00 Attend an employee health and wellness fair for a client to discuss employee discounts

10:30 Go to a new client to discuss their company picnic at LEGOLAND Florida and employee discounts

11:00 Meet with sales team to discuss new clients, corporate events in the park, and other industry and community news.

Lunch in the park, ride a roller coaster to keep life in perspective… also walk the park to see what is new like Brick or Treat

3:00

7:30

Read local business magazines and newspapers to search out potential new clients or see what is happening with current clients

Go out on a date (I hope!), or go for an extended bike ride, run or stand up paddleboard, so long as I get outside

5:00 1:00

Head to Business after Hours with the Lakeland Chamber!

9:00 Check emails, prepare for the next day and prepare a proposal for a prospective corporate event

Check voicemail and email and respond appropriately

2:00 Get Genine, our wonderful coordinator, the information she asked for that morning then make cold calls to businesses.

6:30 Try to make it home to watch NBC Nightly news (my favorite)

11:00 Head to bed and read something not work related… a book or the new bicycling magazine

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HOW TO

A M O N T H LY

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These days, whether you are selling a service or a product, you may find yourself wishing you could take a payment while you are out and about. Capturing credit card data and closing the sale has become easier with the proliferation of Smart Phone technology. Blackberry, Android, iPhone, and iPad all give you the convenience of portability.

But how safe are they to transact sales? VERY! Robyn Keyt

A^SQWOZWhW\U W\ 67>>/ 4/1B/ O\R 50: Q][^ZWO\QS a]ZcbW]\a F `Og bSQV\]Z]Ug SZSQb`]\WQ RSab`cQbW]\ ASQc`S R]Qc[S\b b`O\a^]`b aS`dWQSa AQVSRcZSR aS`dWQS QZSO\ ]cba

Retriever Payment Systems

C O NNE C T ] LocalProcessing.com

What about the costs? This chart gives a comparison of the top 4 providers of processing.

As long as you use encrypted hardware and PCI Compliant providers. Having a merchant account that is covered by PCI Compliance is a big step toward protecting you and your customers. The Durbin Act which went into effect October 2011 gives merchants who accept debit cards a significant improvement in their bottom line costs. Most banks cannot charge more than .05% to process a debit card; this is down from 1.19% before the Act changed the rules. If that same transaction was key entered, previous costs could have been 2.19%. In most cases, merchants should shop for processors who offer Interchange rates and avoid the fixed rate or tiered model. Anytime, card data is key entered, a higher rate is assessed by the provider due to fraud concerns so swiping is always the most economical standard operating procedure. A mobile solution like any merchant account requires a Tax ID, a voided check and the description and carrier of the phone in order to establish a unique and secure account. The Patriot Act also requires personal information to verify the business owner as a reputable citizen. By taking these steps, you can be processing on the GO in 24-48 hours!

=\ aWbS R]Qc[S\b RSab`cQbW]\

NPC Mobile

Square

Intuit

Veriphone

Requires a Merchant Account

Yes

Card Reader

Free

$119

Is Card Reader Encrypted

Yes

Apple IOS

Yes

Android

Yes

Blackberry

Yes

Tablet Support

Yes

0`WO\ 1]^WQ

Virtual Terminal

Yes

P`WO\.Q`]e\aV`SRRW\U Q][

Card Reader works on PC/MAC

Yes

Signature Capture

Yes

Swipe Rate

.05% - 2.9%

2.75%

2.7%/1.7%

Group Pricing

Keyed Rate

.05% - 3.1%

3.50%

3.7%/2.7%

Group Pricing

Monthly Fee

$19.95

Min. or $12.95

$19.00

Transaction Fee

$0.10

$0.15 if keyed

$0.00/$0.00

$0.15

0]\RSR O\R W\ac`SR

! ! %#&

^O`b\S` W\ bVS U`SS\ W\WbWObWdS

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E xper ie nc e E ME R G E : Cel eb r ati ng s e v e n Y e a rs in 2012 EMERGE Lakeland announces their

Christina Nyklie

at the

United Women’s Club of Lakeland 1515 Williamsburg Square

C O NNE C T ] EMERGELakeland.com

Nov 8, 2012 5:30 PM to 9:30 PM

This year, EMERGE members made Explora-goo, had a round of shots for breakfast, packed the bar, and even followed a few leaders. Now, it is time to celebrate everything we’ve accomplished this year and to start looking ahead to 2013. Join us at the United Women’s Club of Lakeland for the 2012 Annual Dinner and Dance Party and enjoy dinner provided by Grillsmith and see some EMERGE members showing off their best dance moves. It promises to be an

unforgettable night. Tickets are $20.00 for members and $30.00 for guests. Tickets can be purchased at EMERGELakeland.com.

Who are we? EMERGE Lakeland is a meaningful networking organization of talented young professionals ranging in age from 21-42. This organization is a partnership with the Lakeland Chamber of Commerce and the United Way of Central Florida that provides a venue for members to build

relationships, develop professionally, become politically aware, philanthropically active, and contribute to the economic development and quality of life in Lakeland.

Not an EMERGE member yet? Visit EMERGE Lakeland.com and learn more about becoming a member. Opportunities for involvement abound in the areas of marketing, membership, events, technology, and volunteerism.

You can follow EMERGE on Twitter @ emergelakeland and join the EMERGE Lakeland Group on Facebook. Get involved! Join EMERGE Lakeland today!

Have You Heard From Your 401(k) Provider Lately? When was the last time you reviewed your 401(k) Plan? When you want a loan, you go to your bank… When you need insurance, you go to your insurance carrier… When you want someone to run payroll, you go to a payroll company…

Why? Because they are the experts at what they do best. So why would you trust any of these companies to take care of your 401(k)?

1509 South Florida Avenue Lakeland, FL 33803 (863) 688-1725 www.cpsinvestmentadvisors.com

Contact Bryan Mau bryan@cpalliance.com 863.688.1725

FORUM FOR BUSINESS

e understand the life-saving significance of early detection for breast cancer because we’re not just Watson Clinic doctors, we’re women too. Our team of breast imaging specialists utilize the area’s most advanced technologies, including digital breast tomosynthesis also known as 3D mammography – producing more

detailed images of breast tissue than ever before. If cancer is found, we provide the expertise of a breast-specific surgeon, experienced plastic and reconstructive surgeons, compassionate nurse navigators, an accredited cancer center and invaluable support groups and education classes. Watson Clinic is proud to lead the way in breast health services.

Women guiding women on the journey to wellness.

www.WatsonClinic.com • 863-680-7755, option 3 • Follow us on

a Teresa Martinez

Institute of Spanish Communication

Reaching Our Largest Minority C O NNE C T ] InstituteofSpanish.com

1 U.S. Census Bureau. (2011). Retrieved from http://www. census.gov. 2 The Nielsen Company (2012). Retrieved from http://www. nielsen.com/us/en/insights/ reports-downloads/2012/stateof-the-hispanic-consumer-thehispanic-market-imperative.html 3 U.S. Census Bureau. (2011). Retrieved from http://quickfacts. census.gov/qfd/states/12/12105. html. 4 Digital Dreams (2012). Retrieved from http://www.digitaldreams. com.ar/espaniol/empresa/ marketing_blunders.htm

MARKETING MINUTE worth

According to the U.S. Census Bureau, the Hispanic population of the United States currently exceeds 52 million1, second in number only to Mexico, at 112 million, making the USA the secondlargest Spanish-speaking country in the world. This growing minority’s purchasing power in the U.S. has reached an astounding $1 trillion, and is expected to grow to $1.5 trillion by the year 2017 2. It is not surprising that U.S. companies are tapping into this ever-growing market, targeting Hispanic consumers and potential employees. Here in Polk County, the Hispanic population is approximately 18.1%3, comprised of those with origins in Mexico, Puerto Rico, Cuba, Colombia, Venezuela and other Spanish-speaking countries. Our Hispanic neighbors represent all socio-economic levels and reside in all areas of the county, from urban gated-communities to the rural countryside. Accurate communication is essential to any successful human interactivity. When communicating with U.S. Hispanics, it is important to understand that this culture stems from 20 different countries, making it very rich in diversity. While Hispanics share many cultural similarities, the Spanish language is diverse as

millions

well, with variations in accents, intonation, slang, colloquialism, and regionalism. Nevertheless, the key factor that unites Hispanics is the Spanish language. Hispanics, even those fully bilingual, most often prefer Spanish and expect communication to adhere to a high language standard. Spanish, regulated by the Royal Spanish Academy in Spain, is a rule-driven language with strict grammar rules. Like written or spoken business

communication in English, Spanish communication should have the same level of accountability and precision. To accurately express terms, intent and meaning from one language to another, however, the communicator must have a complete understanding of not only grammar and vocabulary in both languages, but also any cultural influences and idiosyncrasies that may come into play on the communication piece. Thus, an effective, fluent, bilingual speaker does

not necessarily make a qualified interpreter/ translator and the use of translation software may carry embarrassing consequences. While translation blunders may be humorous, they also are potentially costly, offensive, and damaging to the image of a business. A seemingly small error (e.g. a nonsensical phrase, a false cognate, misuse of an accent, etc.) in a document or a Web site may produce disastrous results when presented to the public. Even corporate giants are not

immune to translation blunders. American Airlines, in promoting its new, luxurious, first-class leather seats, translated the seemingly harmless tagline “Fly in Leather” into Spanish:“Vuela en cuero 4” . Imagine the surprise of millions of the airline’s Spanishspeaking customers when they were invited to “Fly Naked”. Take the extra step to ensure that you are effectively reaching our nation’s largest minority. How you communicate will certainly affect your business!

MEET OUR TEAM THE LARGEST LOCAL CPA FIRM IN POLK COUNTY At Cross, Fernandez & Riley, LLP (C/F/R), our main focus is providing quality, hands-on service to our clients. We accomplish this by providing prompt, expert advice with a high degree of professionalism and personal attention. Our team feels there are three elements of service that are essential to our clients’ success and satisfaction – quality, timeliness and affordability. We take pride in the fact that we can fulfill all three elements. When you choose C/F/R, you can rest assured that you will never have to sacrifice quality, time or money.

From left to right: Denise Robson, Dan Dorrell, Managing Partner of the Lakeland Office, and Amy Bruce. As a true testament of remaining local, the professionals in the Lakeland office have served the community their entire careers.

Lakeland Office P: (863) 937-9520

Orlando Office P: (407) 841-6930

Tampa Office P: (813) 321-6869

For more information about our services, please visit www.cfrcpa.com.

Winter Haven Office P: (863) 299-5638

F E ATU R E y our

wi t h Ti p s from t h e Pros Mike McGee

McGee Auto Service & Tires McGeeTire.com

CPS I n v e s tment Advisors

5 Steps to a Retail Sale

CPAlliance.com

Friendly Greeting

Get out from behind your sales counter and warmly greet your customer. Make eye contact and introduce yourself and ask for your customer’s name. Extend your hand to shake. Welcome your customer into your store. Avoid asking “Can I help ya?”, instead ask “How can I be of assistance?”

Analyze the Need Ask questions and listen intently. Get as much information as possible such as… what brand are they currently using? What are they specifically looking for in the product they want to purchase? Listen for other sales opportunities.

Show the Recommended Product Based upon the information the customer provided, show the recommended product. If possible, let the customer feel and touch it, otherwise be prepared to show a picture of the product you are selling.

State the benefits and features of your product A benefit is something the customer will experience after purchasing the product. A feature is physical component of the product that will bring create the benefit for your customer. For instance, in selling a tire you may say “This tire will give a smooth and comfortable ride” because it has 20% more cushion that will help absorb the bumps in the road.

Close the Sale Ask the customer to buy (the sooner the better). Ask the question in a positive way so it is hard to say no. For example, “Can we install these tires now” or “We accept all majorcredit cards, which one would you like to use”? If the customer still says no, then ask “What will it take to earn your business”. 8

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Business to Business Products have a plan. Set aside a specific time to make calls. Put it in your calendar like any other appointment and stick to it. Find a quiet place where you can focus and make calls to schedule your appointments.

Ask for the business. So many people get hesitant towards the end of an appointment, even when things are going well. No need for fancy closing tactics, just ask for the business.

Be honest. If a prospect’s current provider is a good fit for them, be honest and tell them that. People remember honesty, and a reputation as an honest sales person can go a long way.

FEATURE Follow up

Liz Craven

B ig H a r r y D eal s . com W omanto W oman M aga z ine . com P olk E lde r C a r e . com

3 Tips that Will Give You the Boost You’ve Been Looking For

Be a good listener You’ve heard that old saying “God gave you two ears and one mouth for a reason,” right? Well that could not be more relevant to sales. In sales of any kind it is vital to know your customer and to understand their needs. Asking the right questions and then really listening to what your prospect has to say will almost always present the opportunity for you to offer them a solution and make the sale.

This is the most important piece of the sales puzzle. Perhaps the single biggest mistake reps make is not establishing a specific date and time for the follow up call at the end of their initial sales call. Vague commitments like, “I’ll call you next week” or “I’ll send the proposal and follow up in a couple of days,” result in missed calls, voice mail messages, and ultimately a longer sales cycle. Simply ask for a follow up date and time.

Know your product/service There is nothing that will kill a sale faster than a representative who does not know his/her product. Know every detail about what you are offering and how it can potentially benefit your prospect. This requires a little homework to understand how your product may be relevant to a specific business, but the time spent will be worth it when it translates to sales. If you are presented with a question you don’t know the answer to, NEVER lie or make something up. That will come back to bite you. Simply tell your prospect that you don’t have that information, but will get it for them.

GRASSLANDS IS CENTRAL FLORIDA’S

A PRIVATE COUNTRY CLUB COMMUNITY

AWARD WINNING HOME DESIGNS

MON TO FRI 9-5; SAT 10-5; SUN 12-5 || 1301 GRASSLANDS BLVD. SUITE 100 || 863.647.1100 800.677.1301 || PAT JONES 863.581.4699 || KARA STAHLEY (PROPERTY MANAGEMENT) 863.661.4317

WWW.OAKBRIDGE.COM

smal l b u s i n e s s o f t h e mon t h

Foshee Jewelers Inc. Mr. Clyde R. Foshee (863) 686-3479 943 E Parker St Lakeland, FL 33801

C O NNE C T ] www.fosheejewelers.com

Foshee Jewelers Inc. has been in business in Lakeland for 59 years. In 1953, Clyde Foshee started in the jewelry business as a watchmaker after attending vocational courses at Lakeland High School. Mr. Foshee operated his first store on Memorial Boulevard for 22 years, and then moved to Ingraham Plaza. In 2010, he moved around the corner and established the current shop at 943 East Parker Street. Foshee Jewelers harkens to a time when family businesses

were fixtures in neighborhoods, customers were familiar faces, and most were friends. When you visit the store, you will see customers who are greeted by name as they come in for watch and jewelry repairs and just to say hello. This feeling of community is partially due to the nature of a family business. Mr. Foshee’s son, daughter, daughter-in-law, sister, and grandson all work in the store. Until October 2010, Mr. Foshee’s wife of

59 years, Juanita, also worked in the store. Mrs. Foshee is still recovering from a terrible accident where she was stung more than 100 times by yellow jacket wasps. In addition to Foshee family members, Harout “Harry” Keshishian, G.G., a master gemologist, jewelry appraiser, and gold buyer, helps Mr. Foshee with the business. All together they form a team which consists of two master watchmakers, two master clock technicians, three

master GIA graduate jewelers and three GIA graduate gemologists. Whatever you need in the way of repair, appraisal, or choosing the right jewel, you can find someone to help you at Foshee Jewelers. Mr. Foshee’s business philosophy is to treat every customer the way he would want to be treated, and community service is a Foshee business principle. Mr. Foshee provides major support to the following organizations: the Lakeland Masonic Lodge, the Lakeland

Shrine Club which provides support to the Shriners Hospitals for Children, the Watson Clinic Foundation, and other community breast cancer awareness events. Foshee Jewelers has contributed to its longtime neighborhood, the community at large, the families of employees and more for 59 years, making Mr. Foshee and his team a wonderful candidate for the Chamber’s Small Business of the Month for October.

B y P at ri c i a Hen d l er ,

Small Business of the Month Committee member Patricia Hendler (City of Lakeland) presents the October Small Business of the Month Award to Clyde Foshee of Foshee Jewelers Inc. Pictured from left to right: Patricia Hendler, Clyde Foshee, Pam Cothern, and Chris Foshee.

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City of Lakeland

THE

MATTERS OF

W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .

CAL E N D a R

E V E N T H I GHL I GHT S

NEW MEMBERS

R I B B O N C U TT I N G S

WE3 Expo to Showcase Workforce Education Advances The Polk County Public Schools will showcase more than 30 academies at the upcoming WE3 Expo. Polk Academies provide workforce training in fields like business, law, medicine, design, aerospace, and more – preparing our students for success in the workforce! Join the Workforce Education division for a look at how Polk Academies are “Changing the Face of Education!” The Expo will be held at The Lakeland Center on November 6 and 7, and will feature more than 150 high school and middle school exhibitors who will showcase their products and skills. Parents and students, come see the excellent educational opportunities available right here in Polk County! Businesses, come interact with the next members of your workforce who are already learning in-demand skills and earning industry certifications in a variety of fields.

Visit WE3Expo.com for more details.

F O R U M F O R B U S I N E S S | 11

thur 08

Thursday, November 8 Schmooze a’Palooza

mon 12

11:30 a.m. La Porta Rossa at Mario’s 1833 E Edgewood Dr

Thursday, November 8 EMERGE Lakeland Annual Dinner & Dance Party

wed 14

5:30 p.m. United Women’s Club of Lakeland 1515 Williamsburg Sq

thur 15

thur fri 09 16

thur 07

February 7, 2013 2012 Annual Meeting

8:00 a.m. Chamber Briefing Room

The Lakeland Center

Wednesday, November 14 Executive Committee Meeting 4:00 p.m. Chamber Briefing Room

mon 19

Monday, November 19 Talent Development & Education Committee Meeting 3 p.m. Chamber Briefing Room

wed 28

monday

Wednesday, November 14 Government Affairs

January 10, 2013 Economic Forecast Breakfast

9:00 a.m. Chamber Briefing Room

5:30 p.m. Cannon Buick-Cadillac-Mitsubishi 5210 S Florida Ave

11:00 a.m. Lone Palm Golf Club 800 Lone Palm Dr

3:45 p.m. Chamber Briefing Room

thur 10

Wednesday, November 14 BusinessVoice of Greater Lakeland

Thursday, November 15 Business After Hours

Friday, November 16 22nd Annual Chamber Golf Scramble

Monday, November 12 EMERGE Lakeland Steering Committee

tuesday

Wednesday, November 28 Board of Directors Meeting Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

wednesday

thursday

friday

sat

sun

schmooze a’palooza 11:30 a.m. emerge lakeland annual dinner & dance party 5:30 P.m.

emerge lakeland steering committee 3:45 p.m.

goverment affairs 8:00 a.m.

businessvoice of greater lakeland | 9:00 a.m.

15 business after hours 5:30 p.m.

22nd annual chamber golf scramble 11:00 a.m.

executive committee meeting | 4:00 p.m.

talent development education committee meeting | 3:00 p.m.

board of directors meeting | noon

12 | F O R U M F O R B U S I N E S S

Ev ent HI G HLI GH T S 01

Thursday, November 8 11:30 a.m. - 1:00 p.m. La Porta rossa at mario’s 1833 E Edgewood dr $25 members only Limited seating 05

rsvp at lakelandchamber.com

Business After Hours

Schmooze a’Palooza

01 | Board Member Andrea Teves Smith

04 | Tom Cancellare of Fairfield Inn &

Hosted by Fun Bike Center Motorsports

(Peterson & Myers, P.A.) presents the plaque of appreciation to Dave, Elliot, and Jordan Dorsch of Fun Bike Center Motorsports alongside Chairman of the Board Walker Wilkerson (CliftonLarsonAllen LLP) and Chamber President, Kathleen Munson.

Hosted by Beef O’Brady’s Family Sports Pub

Suites by Marriott and Liz Antaya of OMS Group, Inc. share stories of past business experiences while enjoying the food at Beef O’Brady’s.

05 | Mary Ann Bauerle of Professional Tax

and energetic atmosphere of Fun Bike Center Motorsports while browsing their motorcycles and apparel.

Consultants and Clifford Glover of Grace Publishing Outreach Magazine, get down to business and discuss ways they can help each other connect customers and grow their businesses.

03 | Networking was big on the agenda that

06 | Terry Ottinger, Vice President of

02 | The crowd greatly enjoyed the fun

night! Afterwards members enjoyed the events after “after hours” as Fun Bike Center Motorsports offered specials and promotions at their restaurant Mojo’s next door.

Membership, addressed the crowd at Beef O’Brady’s before starting their 30-second commercials!

Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber would like to recognize Mrs. Stephanie Colon, Bank Officer/ Business Banker at Community Southern Bank for her outstanding attention to Chamber members and attendance at events! Stephanie is a wonderful asset to the Chamber and to the Lakeland community!

stephanie colon

community southern bank bank officer/business banker F O R U M F O R B U S I N E S S | 13

C ham b e r ’s B oa r d P l a n n in g Re t re at Focuse s o n th e Fac e o f T o mo r r o w’s B usin ess

Kathleen Munson President

C O NNE C T ] LakelandChamber.com

The Chamber’s board of directors took part in a very productive Board Planning Retreat on September 14-15, in St. Petersburg. Chair-elect Mark Wilson (Kimley-Horn and Associates, Inc.) presided over the retreat, with a record number of directors and special guests in attendance. The two-day strategic planning session focused on “The Face of Tomorrow’s Business” with a thought-provoking presentation by Keynote Speaker Danny Hearn, President and CEO of the Catawba County, NC Chamber of Commerce, and current Chairman of the U.S. Chamber Institute for Organization Management Board of Trustees. Hearn’s remarks addressed the evolving demographic and social media trends taking place both in the business environment and the country, and how chambers of commerce can position themselves to provide critical business and marketing resources to meet the needs of tomorrow’s entrepreneurs. On Friday afternoon, retreat participants were given a unique opportunity to tour the St. Petersburg downtown area, and view the exciting rebirth of this popular arts and entertainment district. The tour was followed by a Community Issues Exchange Session with St. Petersburg Mayor Bill Foster, Lakeland Mayor Gow Fields, St. Petersburg Chamber Board of Governors Vice Chair Marcus Greene, and Lakeland Chamber Board Chair Walker Wilkerson. The distinguished panel of city and chamber officials discussed top issues they are addressing and how they are dealing with them. On Saturday, Retreat facilitator Dr. Larry Ross (Florida Southern College) led the group in breakout and general sessions to develop strategies related to the Chamber’s 2013 Business Plan. The plan will be published in the January Forum for Business.

Chamber leaders also heard from the Chamber’s Vice Chairs on progress their Key Strategic Issues (KSI) groups have made this past year in providing member services and value:

Communications

Kurt Elmhorst | Vice Chair Allen & Company of Florida

Member Value

Mike McGee | Vice Chair McGee Auto Service and Tires

Public Policy

Tim Jackson | Vice Chair NuJak Companies

Quality of Life

Mike LaPan | Vice Chair The Lakeland Center

Talent Development and Education

Stacy Campbell-Domineck | Vice Chair Polk Works/Region 17

Walk-In Week Information Sessions Monday, November 5 - Thursday, November 8 Noon-6:00 p.m. Looking for more from your career? Get a personal introduction to opportunities from a nonprofit, regionally accredited university. At Webster, we offer small classes one night a week taught by professionals in their field. Call or click to apply today. Master of Business Administration Master of Arts: • Counseling • Human Resources Management • Management and Leadership Lakeland Campus webster.edu/lakeland 863-687-9309 $50 application fee waived for new applicants EC-2269 Chamber_Nov.indd 1

10/1/12 11:49 AM

Cleveland & Company - Allstate Insurance Has been awarded the Allstate Insurance Premier Service Agency (PSA) designation based on feedback from Allstate customers regarding customer service experience with Cleveland & Company. Allstate says that , “The PSA designation is reserved for agencies that demonstrate a high commitment to providing strong service to Allstate customers”.

Henkelman Construction, Inc. Brittany Rassel has joined the team of Henkelman Construction, Inc. Brittany has a degree in Marketing from the University of South Florida, and will be serving the Lakeland based construction firm as Marketing Executive.

CPS Investment Advisors Chas P. Smith, CPA/PFS, Jim Luffman, CPA/PFS, Peter Golotko, CPA/PFS, MBA, Tony Corrao, Derek Oxford, Scott Sweeten, and Sharon Mort, all of CPS Investment Advisors, a wealth management and financial planning firm, hosted the CPAlliance™ Leaders conference in Boston. Topics discussed included professional ethics in the financial services industry as well current investment trends for high net worth individuals and retirees. CPS Investment Advisors is a member of the CPAlliance™ with over one half billion in combined assets under management.

Coldwell Banker Commercial Saunders Ralston Dantzler Realty Julie Townsend recently joined the firm as real estate sales associate. Julie specializes in general commercial real estate, focusing on the Lakeland downtown area and business district. Her professional associations include Lakeland Rotary Club, Florida Public Relations Association, Leadership Lakeland Class 28, and Leadership Lakeland Alumni Association. In addition, she serves on the board of directors for the Florida Bipartisan Civic Affairs Group and recently was elected to the board of directors for the Lakeland Downtown Development Authority.

City of Lakeland Lakeland City Commissioner Justin Troller was recently appointed as a member of the Selective Service System Local Board in the State of Florida. Troller will serve as a Selective Service Local Board member for 20 years and as part of his commitment, he will participate in a one-year comprehensive training program. Troller was nominated by Governor Rick Scott and was appointed by President Obama to serve on the Selective Service Local Board.

Geneva Classical Academy Announces that Richard Cali has been named the interim headmaster. An educator for nearly twenty years, Cali is an experienced advocate and practitioner of the classical model of education, which replicates the teaching style of the ancient Greeks and Romans and America’s founding fathers. Prior to Geneva, he served fourteen years at Berean Academy in Tampa. In addition to teaching classes as diverse as fifth grade, high school Bible, logic, rhetoric, and literature, he served on Berean’s Curriculum Development and Review Committee and helped lead the school through a transition time as interim headmaster and assistant headmaster.

The Lakeland Chamber prints business announcements each month as space permits. Please e-mail announcements to motm@ lakelandchamber.com

M EMB E R R E N E WA L S 1 9 8 5 | 2 7 Ye a rs

1 9 9 2 | 2 0 Ye a rs

Innovative Ink

Bruce Pest Control, Inc.

1 9 8 6 | 2 6 Ye a rs

Jones, Wilson, Vallejo Associates, P.A.

R. Cline, Inc. Fun Bike Center Motorsports

Keystone Challenge Fund, Inc. Learning Resource Center

1 9 6 2 | 5 0 Ye a rs

Spherion

of Polk County, Inc.

Loftin Real Estate, Inc.

1 9 8 7 | 2 5 Ye a rs

years

1 9 6 5 | 4 7 Ye a rs

Citrus Connection

Belk #355

Santa Fe Catholic High School

1 9 7 0 | 4 2 Ye a rs

1 9 8 8 | 2 4 Ye a rs

Battery USA, Inc./Imperial Motor Parts

1 9 7 4 | 3 8 Ye a rs CliftinLarsonAllen LLP Rita Staffing, Inc.

1 9 7 5 7 | 3 7 Ye a rs Bent’s Cycling & Fitness Stahl Herndon & Associates Inc.

1 9 7 7 | 3 5 Ye a rs CPS Investment Advisors Sam’s Sport Shop

1 9 7 8 | 3 4 Ye a rs Hauser’s Coin Company, Inc. Craig W. Valentine, D.M.D., P.A.

1 9 8 2 | 3 0 Ye a rs Peterson & Myers, P.A. Polk State College/Winter Haven Campus Springer-Peterson Roofing & Sheet Metal, Inc.

Baskets Instead, Inc. Computer Merchandise Corp. (CMC) Stephen M. Martin, P.A. Polk County Animal Hospital Smith, Feddeler, & Smith, P.A. Town & Country Termite & Pest Control, Inc.

1 9 8 9 | 2 3 Ye a rs APG Electric, Inc. Fleetwing Corporation Imperial Symphony Orchestra Mail Processing Associates, Inc. Mid-State Machine and Fabricating Corp. Rodda Construction, Inc. Victory Church

1 9 9 0 | 2 2 Ye a rs Bramble Ridge Golf Course, Inc. Lakeland Housing Authority Northwestern Mutual Financial Network

years Lanier Funeral Home, Inc.

years Comfort Keepers Cornerstone Interlocking, Inc. MidAmerica Admin & Retirement Solutions Shaw House Bed & Breakfast

years Action Heating and Cooling, Inc.

1 9 9 1 | 2 1 Ye a rs

GrillSmith

Sunbelt Title Agency

Lock Insurance

F O R U M F O R B U S I N E S S | 15

N EW M E M B E R S Abuelo’s Mexican Food Embassy 3700 Lakeside Village Blvd Lakeland, FL 33813 (863) 686-7500 Abuelos.com Dean Andrews Restaurants

AMJ Equipment

3810 Drane Field Rd Lakeland, FL 33802 (800) 881-1487 amjequipment.com Korey Toepel Industrial Equipment & Supplies

Antonio’s Catering and Events

Custom Mobile Web Apps

Call to Schedule an Appointment (863) 602-7055 CMWApps.com Marty Martinson Marketing/Advertising

Extra Space Storage

2190 Harden Blvd Lakeland, FL 33803 (863) 413-0013 extraspace.com Brenda Jerkins Self Storage Warehouse

Extra Space Storage

Call To Schedule an Appointment (863) 646-2137 acandevents.com Anthony Abrams Caterers

1012 US Highway 92 W Auburndale, FL 33823 (863) 967-6048 extraspace.com Brian Moreno Self Storage Warehouse

Bulk Solutions Inc

Extra Space Storage

4040 Waring Rd Lakeland, FL 33811 (863) 248-1136 bulksol.com Sam Laneave Transportation

Chase Bank

4001 US Highway 98 N Lakeland, FL 33809 (863) 853-9484 jpmchase.com Razi Usman Banks

Chase Bank

3010 Lakeland Highlands Rd Highlands Plaza Lakeland, FL 33803 (863) 668-9736 jpmchase.com Domingo Ramirez Banks

Chase Bank

5555 Walt Loop Rd Lakeland, FL 33807 (863) 815-3020 jpmchase.com Cheryl Valentine Banks

Chase Bank

4736 S Florida Ave Lakeland, FL 33813 (863) 648-0618 jpmchase.com Sandy Strauss Banks

Colo5, LLC

4800 Spring Park Rd Jacksonville, FL 32207 (904) 731-3390 colo5.com Rochelle Price Technology Systems Provider

Cracker Barrel #189

4343 Lakeland Park Dr Lakeland, FL 33809 (863) 853-5405 crackerbarrel.com Jerome Gonzalez Restaurants

FORUM FOR BUSINESS

6445 S Florida Ave Lakeland, FL 33813 (863) 644-5544 extraspace.com Edward Piscia Self Storage Warehouse

Fulmer & Fulmer, PA

1960 E Edgewood Drive Lakeland, FL 33803 (863) 688-2220 fulmerandfulmer.com Arthur Fulmer Jr Attorneys

Grace Publishing Outreach Magazine, LLC

Call To Schedule an Appointment (863) 651-1952 Clifford & Tina Glover Publishers

Greater Faith Temple Church 220 W Beacon Rd Lakeland, FL 33803 (863) 608-4700 Paster Willie Brown Churches/Synagogues

Hot Wachula’s, Inc. 1401 E Gary Rd Lakeland, FL 33801 (863) 683-0303 hotwachulas.com Gus Palas Restaurants

J Burns Pizza

2306 E Edgewood Dr Lakeland, FL 33803 jburnspizza.com Matt Wade Restaurants

Lakeland Toyota Scion, Inc. 1200 W Memorial Blvd Lakeland, FL 33815 (863) 688-5451 lakelandtoyota.com Jamie Wagner Automobile – Dealers – New

Lakeland TV

202 N Massachusetts Ave Lakeland, FL 33801 (863) 800-0726 LKLDTV.com Randy Borden Television Production

Love Chiropractic Center

5227 US Highway 98 S Lakeland, FL 33812 (863) 709-1600 lovechiropracticcenter.com Tiffany Love Health Care - Physicians - Chiropractic

Ric’s Wine Market 4110 S Florida Ave Lakeland, FL 33813 (863) 644-8181 ricswine.com Ric Reed Wine – Retailer

Road & Trail Bicycles

5113 US Highway 98 S Lakeland, FL 33812 (863) 937-8058 roadandtrailbicycles.com Jason Brown Bicycles

Service Provider Group

5323 Millenia Lakes Blvd, Ste 161 Orlando, FL 33829 (321) 202-2880 ServiceProviderGroup.com Brian Smith Employee Leasing Insurance Payroll Processing

SkateWorld

911 N Lake Parker Ave Lakeland, FL 33801 (863) 687-6447 SkateLakeland.com Chanel Belloto Entertainment Fun Center

Social Looks

5121 S Lakeland Dr, Ste 2 Lakeland, FL 33813 (877) 707-6242 SocialLooks.com Ryan McCrory Social Media Consulting

Streamsong Resort

1000 Streamsong Dr streamsong, FL 33834 (813) 399-9474 streamsongresort.com Tom Park Resorts

september

Tourism Inquiries During the month of September, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community. Walk-in Visitors...................................... 305 Relocation Response Mailings............. 1 Relocation Response (Walk In)............. 8 Accommodations..................................... 3 Winter Accommodations....................... 2 Visitor Information Mailings............. 14 Visitor Center E-mail Inquiries........... 58

R IBBO N C U TT I N GS

Special thanks to Mayor Gow Fields, Commissioner Don Selvage, Commissioner Justin Troller, Commissioner Phillip Walker, Commissioner Edie Yates, and all the Board Members and Chamber Champions who truly make these ceremonies special events.

Olive Garden Italian Restaurant 3911 US Highway 98 N | (863) 858-3876 OliveGarden.com

County Line Road Auction & Bargain Barn Lakeland, FL 33811 3043 Drane Field Rd | (863) 940-4842 CountyLineRoadAuction.com

Florida Presbyterian Homes Lakeland, FL 33803 901 S Lakeside Dr | (863) 688-5521 FPHI.com

Das Hund Haus, Inc. Lakeland, FL 33803 3210 Reynolds Rd (863) 289-8631

Got Candy Lakeland, FL 33801 115 S Kentucky Ave | (863) 853-9999 GotCandyLakeland.com

MAX Home Inspections, LLC

The Mortgage Firm

Call to Schedule an Appointment (863) 529-8608 MaxInspections.com

101 W Main St, Ste 133 | (863) 937-8024 CloseMyMortgage.com

Lakeland, FL 33815

FORUM FOR BUSINESS

E t hica l P r act i ce s W i l l B uild Your Reputat ion

R. JOSEPH CHILDS, DBA COLLEGE OF BUSINESS & LEGAL STUDIES Southeastern University

Early in my career I was a channel account manager for a Silicon-Valley based company that designed and manufactured components for the satellite TV business. This was back in the days when satellite dishes were 10 feet in diameter. One of my customers was located in a rural part of Arkansas. His family name was not only the name of the company, but it was also stamped onto every one of his fiberglass satellite dishes. He was quite successful and was one of the small town’s largest employers. He was proud of the company he had built. On one visit, I began quizzing him on the

reasons for his success. Was it the product, his employees, his manufacturing process, or his sales team? With a huge grin he said, “Because I put my family name on every product I sell, my reputation is on the line. Everything we do in this company is about upholding the valuable name of our family.” This entrepreneur had infused his soul into his business and thus, his personal reputation became the driver of his brand. He explained to me that his good name was more important than the value of his bank account. This became his guiding ethic in how he ran his business and sold his products.

Here is a summary of his business practices

Look out after the best interest of your partners and customers

Fulfill your promises

Reciprocate loyalty

Feed the economic engine of your trading partners by finding the win-win.

Today, ethical and socially responsible companies believe that purpose and being precede profits. That means that your brand, or the products and services you represent, must really make a difference in the world. Customers now buy more than the benefits. They also buy into the social purpose of your company. For instance, one of the goals of the dish manufacturer in rural Arkansas was to become a sustainable company that created meaningful employment for his neighbors. Do your customers believe you are making a difference? Your personal

reputation is also linked to your brand. That is, you must be the brand. You must be trustworthy, honest, and respectful of the customer’s needs. When you make a mistake, make things right, rebuild trust and provide great customer service. Do your customers trust you? Because of a satellite dish manufacturer in Arkansas, I learned a valuable lesson on how to integrate my personal being into my business actions. As an old proverb says,

“A good name is more valuable than riches.”

Bank of Central Florida

“We like banking with people we know and trust.” …John and Lu Fitzwater

As philanthropic leaders in the community, John and Lu Fitzwater have made a positive impact in Lakeland. They value personal commitment and involvement and take pride in working with bankers who share the same sense of community.

“The bankers make us feel like we're their top priority.”

“The bankers know everyone by name. They offer exemplary service and are very proactive. They have become our trusted advisors. This is the way banking used to be,” says John Fitzwater.

www.bankofcentralflorida.com

INTELLIGENT BANKING

Member FDIC

Downtown Lakeland 101 South Florida Avenue 863-682-7100

South Lakeland 5015 South Florida Avenue 863-701-2685

Bartow 515 North Broadway Avenue 863-534-3585 FORUM FOR BUSINESS

po l k pr og re s s u p dat e

Dr. James Farrell, CFA Florida Southern College

C O NNE C T ] FLSouthern.edu/ PolkProgress

It appears that home prices nationwide have begun to level off and some markets are beginning to recoup their losses of the last few years. The Case-Shiller index reported that home prices for July were up 1.6% over June, and perhaps more importantly 1.2% over July 2011. While we are still down 30% from our 2006 peak, home prices are stabilizing as June and July have brought us our first year over year gains since mid2010 which was buoyed by the home buyer tax credit. Prior to that, we had not seen year over year gains since

2006. Our current home price level aligns us with where we were in late 2003, during the rapid price climb which regularly saw increases of 10 to 15% per year. The Tampa market is included in the index and is more representative of the central Florida market than the index as a whole. Tampa remains 44% off of its peak price level, however it is currently up 3.6% year over year and 8.2% up from its post-2006 floor. While Florida real estate experienced significant declines in value, it is rebounding along with the rest of the nation. In Polk

County, we have had similar experiences. As reported in Septemberâ&#x20AC;&#x2122;s Polk Progress Report, the median price of homes sold in June was nearly $110,000 and the portion of homes accounted for by foreclosures has dropped. While the price increase is a positive sign as median prices had fallen to $92,000 we remain off of our peak of $214,000. The remaining uncertainty in the housing market centers on what has been called the shadow supply of housing. There remains a substantial number of foreclosures and potential foreclosures

waiting to be placed on the market. Following the robo-signing scandal, banks had to rework how they handled the volume of foreclosures on their books. The recent increase in the number of foreclosure filings is a signal that banks may have sorted out their internal issues and will once again push their inventory onto the market. There are two sides to the increase in foreclosure filings. On one hand, the supply of homes for sale will increase and the foreclosed homes will put downward pressure on the sales prices. On the other

hand, this will reduce the uncertainty in the market as the shadow supply becomes actual supply and we gain a better understanding of the true market. As banks ramp up their foreclosure processing, we should expect to see upward trending but bumpy prices. While the expected increase in foreclosed properties on the market may dampen the price rebound temporarily, the alleviation of the uncertainty over those properties should ease the risk premium buyers currently receive for buying in this market.

Completely Free Checking No Minimum Balance :: FREE Debit Card No Monthly Maintenance Fee FREE E-Statement :: Free Gift

13 Locations in Polk County to Serve You!

2 in Lakeland Lakeland (Downtown) 500 S. Florida Ave, Ste. 100 (863) 683-2300

The best things in life are STILL Free... Family, Friends, and FREE Checking We would love to welcome you to our CenterState Bank Family. 20

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EQUAL HOUSING

LENDER

Lake Miriam 4719 S. Florida Ave. (863) 648-0900

Member FDIC

www.CenterStateBank.com Facebook.com/CenterStateBank

L akel a nd C ham b e r Ho n o r e d f or P R P r og r a ms

At the 92nd Annual Meeting of the Florida Association of Chamber Professionals, the Lakeland Area Chamber of Commerce once again was honored for excellence in public relations and communications. The “2012 Public Relations Program Award” was presented for the Chamber’s 2012 “I Can…” awareness and branding campaign. This campaign featured Chamber members from all industries and highlighted the opportunities that Chamber membership provides for businesses in Lakeland. This year’s awards were judged by professionals from state-wide media and included Public Relations Program, Membership Communications/Marketing Materials, Convention & Visitors Bureau Marketing/ Communications, and Audio/Visual/Online Communications.

Our Chamber is so honored to receive this award from our

to the design and advertising

state association. But, without our members it wouldn’t have happened,” said Amy Wiggins, Vice President of

CE Design Co. Gil Williams Photography Ledger Media Group McQueen Marketing, LLC

WE SHOP FOR YOU

Communications who accepted the award on behalf of the Chamber.

Heacock Insurance Group is an Independent

featured

Agent which means we shop the market for

“This campaign is only possible because members came together to collaborate and share their enthusiasm for the Chamber.

Mid-State Machine & Fabrication Corp. My Pet’s Animal Hospital Tapatios Restaurante Mexicano

the broadest coverage at the best rates. PROPERTY • LIABILITY WORKERS COMP • PAYROLL FINANCIAL SERVICES EMPLOYEE BENEFITS

If you like to comparison shop, but don’t have the time, contact our Personal Insurance Advisors. We’ll shop for you.

INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANC

For more information about the Florida Association of Chamber Professionals visit FACPOnline.com.

.HEACOCK.COM

WWW

100 E Main St. • Lakeland, FL 33801 • P. (863) 683-2228 • TF. (800) 677-5172 FORUM FOR BUSINESS

COMMON

TA S T E

a of local business o n e c u p at a t i m e

The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

B y J o h n Amun d sen Tailwheels Etc. Inc. | TailwheelsEtc.com

Tailwheels Etc. Inc. is an accelerated flight training facility designed to assist people that want to be pilots achieve their goals. My son Jonathan and I started this fast paced program because of the high dropout rate that pilot trainees were experiencing. We knew something different had to be done. The pilot population was dropping and a pilot shortage was coming. In fact, it’s here today. We know that many people can’t take a year to acquire their pilot’s license so we utilized many of the training techniques that were used in World War II.

When we started we had only three rules: 1. We had to have fun. 2. Our students had to have fun. 3. We had to turn out very high quality pilots. So far we are doing very well! We needed our business to be family based both for us and our clients. This is the only job I have ever had where I can’t wait to get to work every day! So far we have completed close to 2,000 pilots from all over the United States and the world. Moving our business to Lakeland was an eye-opening experience. I had no idea of the cost of moving our operation. We have more than 30 employees and complete about 250 to 300 students per year. We didn’t want any interruption in their jobs or the training of students so some coordination was required. The management at Lakeland Linder Airport was the best to work with… They made our move feel seamless. We joined the Chamber because of the opportunities to meet with other business-minded people. We are located on the south side of Lakeland Linder Airport and are open for flight training seven days a week. We offer all types of training in addition to our accelerated program. Visit us at www.tailwheelsetc.com or call (863) 401-3592. 22 | F O R U M F O R B U S I N E S S

Ruthven Center II FOR LEASE 2300 E. EDGEWOOD DRIVE

Central location near U.S. Highway 98 South, Polk Parkway (570) and South Florida Avenue.

Details Fast Growing Area with High Visibility Space Size 20’ x 80’ (1,600 sf) Building Fascia Signage & Monument Sign Double Doors with Back Alley for Deliveries

Call Today! 863-686-3173 J. Greg Ruthven, CCIM or Matt Ruthven, CCIM Need warehouse space? Call or visit www.Ruthvens.com greg@ruthvens.com mruthven@ruthvens.com

FOLDING TABLES AT

EXCEPTIONAL PRICES! 18x96 30x60 30x72 30x96 60â&#x20AC;? Round

(863) 682-3450

Locally Owned & Operated

www.officefurnituredepot.com 2440 Hwy. 98 North

1 Mile South of I-4 Across from Lakeland Chrysler

RETURN SERVICE REQUESTED

18x72

Plastic Folding Table 3999 Blow-Molded Light Weight â&#x20AC;˘ Commercial Grade 99 $ 49 $ 6999 $ 5999 $ 6999 $ 8999 $ 10999 $

Lakeland Area Chamber of Commerce P.O. Box 3607 â&#x20AC;˘ Lakeland, FL 33802 - 3607

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CARIBBEAN AFTER HOURS PARTY

With

â&#x20AC;&#x153;A TASTE OF THE ISLANDSâ&#x20AC;?

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/,9( 086,& Â&#x2021; )22' '5,1.6 Â&#x2021; 35,=(6 PleaseJoinUs 5IVSTEBZ /PWFNCFS t Q N Q N JOIN US - RAIN OR SHINE! 5210SouthFloridaAvenue,Lakeland

Thursday, November 15 | 5:30 - 7:30 p.m. <RXU 5693 LV DSSUHFLDWHG Â&#x2021; 9LVLW /DNHODQGFKDPEHU FRP WR UHJLVWHU Â&#x2021; 5210 S Florida Ave â&#x20AC;&#x153;EXPERIENCE THE FAMILY DIFFERENCE!â&#x20AC;?

&KDPEHU 0HPEHU Â&#x2021; 1RQ &KDPEHU 0HPEHUV $GGLWLRQDO 3DUNLQJ DW Your RSVP is appreciated... Visit LakelandChamber.com to register. 5HG (OHSKDQW 3L]]D *ULOO 5$,1 RU 6+,1( $10 Members | $30 Non-Members Additional Parking at Red Elephant Pizza & Grill

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