L A KELAND AREA CHAMBER OF COMME R C E
F O R B U S IN E SS OCTOBER 2012 | Vol. xXI, No. 10
the impact of redistricting
on florida voters
how you can learn from the pollsters BUY LAKELAND. It Makes GOOD cents!
FORUM FOR BUSINESS Lakelandchamber.com
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CHAMBER STAFF K a t h l een L . M unson President
KMunson@LakelandChamber.com
B a rb a r a B enne t t Executive Assistant
BBennett@LakelandChamber.com
s a r a h bree d
Administrative Assistant, Member Relations | Public Affairs
sbreed@lakelandchamber.com
Kara Butch
Administrative Assistant, Membership Development | Communications
kbutch@LakelandChamber.com
L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y
Sally Chapman
Vice President, Finance & Administration
SChapman@LakelandChamber.com
W a l ker W i l kerson | C h a irm a n of t h e B o a r d CliftonLarsonAllen LLP
C a ro l y n J a c kson
Senior Vice President, Member Relations
K a t h l een L . M unson | Pub l is h er
CJackson@LakelandChamber.com
Lakeland Area Chamber of Commerce
J a c q ue l ine L . J o h nson
Am y S . W i g g ins | E d i t or
Senior Vice President, Convention & Visitors Bureau
Lakeland Area Chamber of Commerce
JackieJ@LakelandChamber.com
C E Desi g n c o . | Cre a t i v e Dire c t ion , P R O D U CT I O N & P h o t o g r a p h y
K a t ie M c B ri d e Membership Consultant
www.cedesignco.com
KMcBride-McKenzie@LakelandChamber.com
Bus NESS&bre kfast “Lakeland Economic Development Update”
Presented by Claudia Tritton, Lakeland Economic Development Council
N ikki O a k l e y
Membership Account Executive
NOakley@LakelandChamber.com
Terr y O t t in g er
Vice President, Membership Development
TOttinger@LakelandChamber.com
Rich Roy
Vice President, Public Affairs
rroy@lakelandchamber.com
P a t t y S mi t h
Administrative Assistant, Convention & Visitors Bureau
PSmith@LakelandChamber.com
L . J o a nn W a l l er
Hear first hand from the Lakeland Economic Development Council what’s growing, moving, and changing in Lakeland’s business community.
Lakeland
October 11 7:30 a.m.
1317 George Jenkins Blvd 2 | FORUM FOR BUSINESS
Membership Consultant
jwaller@lakelandchamber.com
Am y W i g g ins
Vice President, Communications
AWiggins@LakelandChamber.com
35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com © 2012 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.
a d ay i n t h e
F l o r i da
S t ra t e g i c
Gr o u p , L L C
Fsg-llc.net
8:10 Hit Snooze button
Quick breakfast & first (of many) iced tea of the day at the incomparable Fat Jack’s Deli
Roll out of bed; get caught up on day’s schedule & news from campaigns around the State
8:05 Drop future politician off at school
8:50 Put out first unexpected fire
9:00 Second candidate conference call
12:00 Lunch meeting with another candidate
First candidate conference call
10:00 Knock out morning conference call objectives
Pick up future hopeful MLB player from school
3:00 Prepare newsletter and Board Meeting materials for statewide Association
8:30 Post-practice dinner with friends
11:00
1:00 Switch gears and focus on legislative clients
8:30
5:00
5:30
Catch up on emails, calendar and world events
Late client calls while preparing for practice
6:00 Coach a group of rambunctious 11 & 12-year old baseball players
12:00 Plug in dead phone and iPad and pass out
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HOW TO
A M O N T H LY
greg west Edward Jones Investments
CONNECT ] EdwardJones.com
While the election season heats up, you will hear more and more promises, claims and counter-claims from the candidates. As a citizen, you may or may not enjoy this “political theater,” but as an investor, you might be concerned over all the talk about taxes, Social Security, Medicare and other financial topics. Will you need to adjust your savings and investment strategies? If so, how?
Before you think about adjusting your investment strategy in anticipation of any actions coming from Washington, keep a couple of facts in mind. First, few campaign promises become reality. And second, due to our system of government, radical shifts in direction are difficult to implement — which is why so few of them occur. Still, we may see some smaller-scale — yet not insignificant — changes
in the near future. In light of this possibility, what investment decisions should you make? Here are a few suggestions: • Consider owning investments that are taxed in different ways. No one can predict what will happen with income tax rates or the tax rates that are applied to capital gains and dividends. Consequently, it may be a good idea to seek “tax diversification” by owning investments that are
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taxed in different ways. For example, when you sell appreciated stocks, you pay capital gains taxes, whereas interest payments from bonds will be taxed at your individual tax rate. And it’s always a good idea to take advantage of tax-advantaged vehicles, such as an IRA and your 401(k) or other employersponsored retirement plan.
Stick with quality. It’s a good idea, when owning stocks, to invest in quality companies with diversified businesses. These companies are usually less dependent on a particular government program, and they typically have a global reach, so they may be better able to handle any changes implemented in Washington.
Stay focused on your long-term goals. Politicians come and go, and our political parties seem to take turns holding the reins of power. Yet your longterm goals — such as college for your children, a comfortable retirement and the ability to leave a legacy to your family — don’t really change. By realizing that you are largely responsible for achieving your goals,
and by following an investment strategy that’s suitable for your individual risk tolerance and time horizon, you can make gradual, but still meaningful, progress toward those goals — no matter what’s happening in Washington.
Review your strategy regularly. With the possible approach of changes in tax policies and in government programs that can affect your retirement security, you’ll want to review your investment strategy regularly to make sure it’s still on track toward helping you meet your objectives. As part of this review, you may want to seek out more “tax-smart” investment opportunities, while always looking for ways to supply the asset growth you’ll need to enjoy the retirement lifestyle you’ve envisioned. Aside from voting for the candidates who best represent your interests, you may not have much influence over what goes on in Washington. But by “electing” the right moves to help meet your goals, you can have plenty of control over your investment strategy.
E xper i e n c e E M E RG E
Jennifer Mansfield Qgiv
CONNECT ] EMERGELakeland.com
I cannot say enough good things about the Peer to Peer (P2P) program hosted by EMERGE! When I first started my job at Qgiv
I was commuting from Orlando and knew nothing about Lakeland other than it was the city between Tampa and Orlando. The moment I started my job, and I mean that literally, my boss encouraged me to get involved with EMERGE. After chatting about it a couple of times I joined the Marketing Committee and almost immediately enrolled in the P2P program. I was hesitant mostly because I am not great at meeting people or networking. However, my involvement was super
rewarding! Instead of avoiding social contact in a place where I knew no-one, I was meeting people and it no longer felt like everyone in Lakeland was connected and I was the one person on the outside looking in. (Maybe a bit dramatic, but I needed to get my point across!) P2P started with an Orientation where we got paired up with a mentor (shout-out to Fred Koehler) who encouraged us along the way and introduced us to people and helped us to become better connected. We also
attended four events over the next several months focused on personal and professional development designed around a specific segment of the Lakeland community.
So...what did I get out of P2P and why is it important to share it with you?
For you employers out there reading this, please recognize the value that EMERGE and its programs offer to the young professionals you work with. Encourage them to get involved like my boss did, push them out of their comfort zones –
Well, I met people I’m still connected with, I fell in love with Lakeland, and most importantly I felt like part of a community!
ASSURANCE
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Lakeland, florida: 863-687-7000 winter Haven, florida: 863-294-4131
©2012 CliftonLarsonAllen LLP
www.cliftonlarsonallen.com
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Advance Your Career with Webster University
Graduate Programs for Adults Looking for more from your career? Get a personal introduction to opportunities from a nonprofit, regionally accredited university. At Webster, we offer small classes one night a week taught by professionals in their field. Call or click to apply today. Master of Business Administration Master of Arts: • Counseling • Human Resources Management • Management and Leadership Lakeland Campus webster.edu/lakeland 863-687-9309
EC-2269 Chamber_A.indd 1
7/17/12 2:58 PM
a Michelle Ledford Madden Brand Agency
CONNECT ] BrandMadden.com
MARKETING MINUTE worth
millions
Every four years words and phrases like focus groups, opinion polls, likely voters, and margin of error become a part of the American vernacular. Political consultants know their candidate can often win a race by targeting specific voting blocks, districts or precincts. So how does the practice of market research connect to your small business or organization? Great question. Forward thinking organizations understand that this type of market intelligence is critical to making decisions about price points, product launches, service offerings, hours of operations and so much more. As business owners and operators, we often rely on personal preference, gut instincts, and unfounded perceptions. Instead, put your finger on the pulse of your constituents by seeking their opinions, behaviors, and preferences. Gathering data about your target customer is not as hard as you think‌
determine the type of information and insights you would like to acquire. For example, this research can help you:
consider the different types of market research. Qualitative research can help identify issues regarding customer opinions, values and beliefs. This research includes smaller sets like focus groups and individual interviews. These findings are meant to provide you with direction, not predictions. Quantitative research can shed light on statistically significant differences. Methods such as surveying result in a large amount of data from a large sample size. The analysis of this data can be used to make predictions.
Discover opportunities in the marketplace
Correctly target your marketing campaigns
Measure your brand awareness
Uncover product or service issues
can help you
select and execute the chosen method of research.
Surveys. Online survey services are available such as SurveyMonkey.com. Keep it simple by asking direct questions with yes/no, ranking, rating scale or multiple choice answers. Remember, a larger sample will provide more reliable results. It is also a good idea to incentivize the participants. Focus Groups. Choose a neutral location and have a moderator lead a group of eight to ten participants through a scripted series of questions. Be sure to pre-screen your participants so they meet the target audience criteria such as gender, household income or age. Information gathered through these groups is subjective and will yield insights into customer attitudes and buying behaviors.
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In-Depth Interviews. One-on-one interviews are helpful when expert opinions are needed about complex or sensitive topics. Open-ended questions used during these interviews lead to very beneficial discovery. Social Media Polling. Facebook polls are a great way to engage your fans with loyaltybuilding questions. Ask questions that yield constructive feedback about your company and that they can share with their friends. Results from these polls offer real-time data to add to your arsenal.
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analyze your findings.
Donâ&#x20AC;&#x2122;t ignore the data or results just because you may not like the answers. Remember, this research provides you with an incredible opportunity to address customer service issues, consider new opportunities, and learn more about your brand. Use the information to formulate a plan of action that will help you grow your business.
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FEATU R E
B y R y a n D . T y son , Vice President of Political Operations Associated Industries of Florida, Inc.
Florida’s political landscape today is more complex and dynamic than many observers and experts could have anticipated. With the primary elections following a new round of redistricting behind us, it is now clear that elections in the Sunshine State are not what they used to be. Let’s first take a look back to the 2010 census and its impact on current law. Every 10 years the U.S. Constitution mandates a headcount of everyone residing in the United States. These population totals determine each state’s apportionment of Congressional representation. This 2010 Census data is the foundation for this year’s reapportionment and redistricting in Florida – and every other state. “Reapportionment” refers to the task of dividing the state’s population by the number of congressional seats apportioned to the state. It was during reapportionment that Florida gained 2 new Congressional seats, bringing its delegation up to 27 members in the United States House of Representatives. “Redistricting” is the process of dividing the population of the state by the number of seats in each chamber of the state’s legislature. Both are constitutional requirements, and both require this process to commence every 10 years after the Census. While the census was conducted in 2010, it wasn’t until the spring of 2011 that Florida received its data from the Census Bureau to begin the actual process of dissecting the changes in population. Throughout the summer of 2011, members of the Florida House and Senate traveled to 26 cities across the state and heard public testimony to receive their input on this important process. They started actually drawing Congressional, House and Senate plans based on the public testimony including more than 200 complete and partial plans submitted by constituents. By all accounts, the level of public input during this redistricting cycle was unprecedented. The legislature convened for its annual session in January and February and was able to complete most of its work within that time frame. By April 30, 2012, all legal hurdles for Florida’s Congressional, House and Senate maps had been cleared and Florida’s elections could take place with its new districts for the next 10 years. 8
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Redistricting only occurs during a presidential election every 20 years. or the first time since the inception F of the Voting Rights Act (1965) there was a Democratic administration running the United States Department of Justice, which holds final “preclearance” over the implementation of any redistricting plans. echnological advances provided the T public with unprecedented access to the redistricting process by using webbased software and through social media. ost importantly, the legislature had M to deal with the successful passage during the 2010 General Election of the Fair Districts Amendments (amendments 5 & 6). he Fair Districts Amendments T resulted in three new constitutional guidelines that would govern the legislature’s redistricting process from now on. While the plain reading of the amendments made it clear what the new criteria says, it wasn’t clear what the new criteria meant until the Florida Supreme Court announced its judgment in the spring of this year.
he intent behind a redistricting plan T cannot favor or disfavor a political party or an incumbent. he intent or result of a redistricting T plan cannot diminish the ability of racial or language minorities to elect a candidate of choice. he districts shall utilize existing T political and geographic boundaries where feasible, and districts shall be compact.
With the recent primaries in the rear view, the initial analysis of the impact of Fair Districts is becoming clearer. First, the two new Congressional seats Florida received during Reapportionment were not drawn where Florida’s population growth occurred. Florida’s growth over the last 10 years occurred mainly along the I-4 Corridor and in Southwest Florida, while the new districts actually were created in rural North Florida (CD-3, OPEN) and the Heartland of South Central Florida (CD -18, Rooney). It seems once partisan gerrymandering was made illegal under Fair Districts and the urban centers in the state were drawn correctly, the new Congressional seats naturally ended up in two areas of the state which had arguably been under-represented in the Congress. Newly drawn Congressional District 3 provides the best example. During three of the legislature’s public hearings, constituents in North Florida expressed their concern with their representation in Congress. These residents believed their issues of importance were drowned out by the larger communities such as Ocala and Jacksonville. In the final congressional map, a new congressional seat was drawn keeping North Florida intact in one seat. In their on-going litigation with the Congressional plan, Fair Districts complained that this seat was specifically drawn to benefit 23-year incumbent Congressman Cliff Stearns. Even though the congressman didn’t actually live in the new district, supporters of Fair Districts felt that back room dealing assured him a seat in which he would be safe to win re-election. Election night proved the contrary when political newcomer and veterinarian Ted Yoho bested Congressman Stearns in a 4-way Republican Primary. The final analysis of this race proves two points: the legislature responded to the constituents in the hearings and drew a seat which met their community’s needs; and electorally speaking, the rural counties in North Florida voted as a block and overcame the support the incumbent enjoyed in Marion and Clay counties. Looking at the state legislative maps, it would also seem that the intent of the new constitutional amendments has been met in that 46 incumbents in the House and Senate (42 in the House map and 4 in the Senate map) lived in a district with another incumbent. Furthermore, it appears the requirement to not diminish a racial or language minorities’ ability to elect a candidate of choice has been achieved. Aesthetically speaking, the new maps were declared in compliance with the compactness and boundary requirements. Even with the court validating the legislative maps based on the Fair District criteria, it still seems supporters of the new amendments do not believe the new districts are “fair” based solely on the likelihood that Republicans will once again dominate the legislature. It appears the backers of Fair Districts assumed taking ill intent out of the map drawing process would somehow result in a Democrat-led legislature. This belief takes candidate selection and historical voter behavior out of the equation and seems to have been
ultimately proven false. However, what is important to note is that the new redistricting requirements did not require certain political outcomes. In other words, supporters of Fair Districts felt the true measure of whether the amendments were followed would be if more Democrats were elected. While the Court soundly rejected this notion, a deeper analysis at the numbers shows why this isn’t practical as well. It is very difficult to draw a majority-democratic map simply because of historical voter preferences in the Panhandle, North Florida, Northeast Florida, I-4 Corridor, Bay Area, Space Coast, and Southeast Florida regions, regardless of party affiliation. With the redistricting process ended, it is clear that there were substantial changes that caused a political ripple effect throughout the state. Many incumbents had to move in order to have a seat for which to run. Others simply no longer had a seat and were forced into retirement. Still others (in two instances) ended up running against another incumbent. But with Florida’s redistricting process concluded for another decade, it’s clear that the Fair District’s amendments seemed to have ultimately had a positive effect on the final work product of the legislature.
Ryan D. Tyson is Vice President of Political Operations at Associated Industries of Florida, the state’s National Association of Manufacturers affiliate. His résumé includes soft and hard dollar fundraising and organization, polling, focus groups and subsequent messaging, as well as electioneering. Ryan received his Bachelor of Science degree in Public Relations from the University of Florida. He currently resides in Tallahassee with his wife and two children. FORUM FOR BUSINESS
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smal l b u s i n e s s o f t h e month
Peachee Construction Mr. Duane Peachee (863) 687-2730 6205 New Tampa Highway Lakeland, FL 33815
CONNECT ]
Peachee Construction was established in 1997 (Compton-Peachee Construction, Inc. dba Peachee Construction) and primarily operates in Central/West Coast Florida. The firm became a family business in 2008, with current principles Duane Peachee— President, Jennifer (Peachee) Miller— Secretary, and Chelsea Peachee—Treasurer. The company’s ongoing success can be attributed to its current loyal and dedicated staff of 18 employees.
PeacheeConstruction.com
Peachee prides itself on an unwavering dedication to quality products and services, always putting the clients’ needs at the forefront. Peachee provides innovative ideas and superior management practices to facilitate the successful completion of every project. Peachee specializes in commercial, industrial and healthcare projects including new construction, construction management, design build, expansions/ additions/renovations,
metal buildings, concrete work and commercial/industrial maintenance. Some of its customers include: All Saints’ Episcopal Church, City of Lakeland, JBT Food Tech, Key Safety Systems, MIDFLORIDA Credit Union, Polk County BOCC, Peace River Citrus, Pepperidge Farm, Incorporated, Polk County School Board, Publix Super Markets, Inc., Saint Leo University, Tampa International Airport, T.G. Lee Dairy, Treatt USA, Estates
at Carpenters, WHP Trainingtowers, and the list goes on! Peachee strongly believes in giving back to the community and has been active in supporting the following groups/ organizations: All Saints’ Episcopal Church, Bartow High School Softball, Boys & Girls Club of Lakeland, Lakeland Area Chamber of Commerce, Lake Gibson High School Girls Basketball and Football, Kathleen Lions Club, Special Olympics and various charity golf tournaments. Also,
B y S h a ri Pro v a n ,
Duane Peachee is an active member of the Kathleen Lions Club and the All Saints’ Episcopal Church Building Committee. Building On… Building Strong is a motto that has sustained Peachee Construction during hard economic times. They can be counted on to fulfill their promises with the highest level of integrity. Word of mouth referrals and repeat business from customers attest to the fact that they effectively manage and surpass expectations.
Douglass Screen Printers Inc.
Small Business of the Month Committee member Shari Provan (Douglass Screen Printers Inc.) presents the September Small Business of the Month Award to Duane Peachee of Peachee Construction. Pictured from left to right: Back row—Jennifer (Peachee) Miller, Faye Smith, and Chelsea Peachee. Front row—David Stickney, Joey Howard, Duane Peachee, Shari Provan, and Cliff Truman.
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THE
MATTERS OF
W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .
CAL E N D a R
E V E N T H I GHL I GHT S
NEW MEMBERS
R I B B O N C U TT I N G S
Bright house Networks Presents the 22nd Annual Chamber Scramble
AT LONE PALM GOLF CLUB
FRIDAY, NOVEMBER 16
10 A.M. REGISTRATION & BOXED LUNCH 11 A.M. SHOTGUN START 4:30 P.M. AWARDS RECEPTION
Special Contests & Prizes SIX PERSON SCRAMBLE »
MEN’S and WOMEN’S TOURNAMENT » IF YOU DON’T HAVE A SIX-SOME, WE’LL GET ONE TOGETHER FOR YOU!
For more information visit LakelandChamber.com or call (863) 688-8551, Ext. 223 or 224
ENTRY FEES
$150 PER PERSON
Includes greens fee, cart, lunch, beverages and Awards Reception
$175 PER PERSON
Includes greens fee, cart, lunch, beverages and Awards Reception
INCLUDING ENTRY INTO ALL CONTESTS
With the return of the magnificent Florida fall weather comes the 22nd Annual Lakeland Chamber Scramble presented by Bright House Networks! Held this year on Friday, November 16 at Lone Palm Golf Club, this first-class event offers Chamber members time to re-connect, network, and entertain clients. Spend a beautiful Friday on a world-class golf course and enjoy being outdoors during a time of year Floridians truly appreciate! One of Lakeland’s premier golf events, the Scramble serves as an important fundraiser allowing the Chamber to fulfill its mission to sustain a strong business climate in our community. The unique six-person format is a perfect fit for serious golfers and those just looking for an afternoon of golfing fun! Several levels of sponsorship and playing opportunities allow for participation from small businesses to large companies.
With a limited number of spaces available, visit Scramble.LakelandChamber.com to register today!
BONUS PACKAGE
$1100 PER TEAM
INCLUDES 6 PLAYERS, ENTRY INTO ALL CONTESTS AND HOLE SIGN! $50 Savings
SPONSORSHIP OPPORTUNITIES:
SUPPORTING SPONSOR: $2500 AWARDS RECEPTION SPONSOR: $2500 GOLF CART SPONSOR: $2000 Sold DRIVING RANGE SPONSOR: $500 CLOSEST TO THE PIN SPONSOR: $500 BEVERAGE CART SPONSOR: $500 PUTTING GREEN SPONSOR: $500 Sold LONGEST DRIVE SPONSOR: $500 HOLE SPONSORS: $100 (each) LUNCH SPONSOR: In-Kind
Graphic Design | Craig Advertising, Inc.
F O R U M F O R B U S I N E S S | 11
october 2012 dates mon 04
thur 11
thur 09 18
Thursday, October 4 Politics in the Park
5 p.m. (VIP Reception) 6 p.m. Main Event Historic Munn Park The Political Event of the Year!
Thursday, October 11 Business & Breakfast
mon 01 wed 10
7:30 a.m. Lakeland Habitat for Humanity 1317 George Jenkins Blvd
Monday, October 1 EMERGE Lakeland Steering Committee
3:45 p.m. Chamber Briefing Room
Wednesday, October 10 Government Affairs 8:00 a.m. Chamber Briefing Room
Wednesday, October 10 BusinessVoice of Greater Lakeland 9:00 a.m. Chamber Briefing Room
Thursday, October 18 Business After Hours
5:30 p.m. McGee Auto Service and Tires 3939 US Highway 98 S
mon 15
wed 24
Wednesday, October 24 Board of Directors Meeting
thur 25
Thursday, October 25 SCORE Roundtable
tues 30
Tuesday, October 30 Lakeland Area Chamber Foundation Board of Directors Meeting
11:45 a.m. Chamber Briefing Room
fri 16
3 p.m. Chamber Briefing Room
monday 1
tuesday 2
november 16 22nd Annual Chamber Scramble Lone Palm Golf Club
Wednesday, October 17 Executive Committee Meeting 4:00 p.m. Chamber Briefing Room
wednesday 3
thursday 4
friday
sat
sun
5
6
7
12
13
14
19
20
21
26
27
28
Politics in the park VIP reception - 5 p.m. Main Event - 6 p.m.
emerge lakeland steering committee 3:45 p.m.
8
7:30 a.m. Chamber Briefing Room
4:00 pm Chamber Briefing Room
Monday, October 15 SBA COMMITTEE MEETING
Monday, October 15 Talent Development & Education Committee Meeting
wed 17
Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive
9
10 government affairs 8:00 a.m.
11 Business & breakfast 7:30 a.m.
businessvoice of greater lakeland 9:00 a.m.
15
16
SBA Committee meeting 11:45 a.m.
executive committee meeting 4:00 p.m.
talent development & education commitee meeting | 3:00 p.m.
22
17
23
24 board of directors meeting | noon
29
30 lakeland area chamber foundation board of directors meeting 4:00 p.m.
12 | F O R U M F O R B U S I N E S S
31
18 business after hours 5:30 p.m.
25 score roundtable 7:30 a.m.
Even t HIGH L IG H T S 01
02
Business After Hours
Hosted by Southland Suites of Lakeland
01 | Chair Elect Mark Wilson (Kimley-
Horn & Associates, Inc.) presents the Plaque of Appreciation to Jackie Fruge and Donna Shoenenberger of Southland Suites of Lakeland.
02 | The crowd enjoyed the relaxing
atmosphere and the tours provided by Southland Suites of Lakeland of their new Clare Bridge memory care facility.
03
Business & Breakfast
Hosted by Valencia Hills Health & Rehabilitation Center
03 | Adil Khan of Clark & Daughtrey
Medical Group, P.A. presents an informative and interactive workshop on health care reform.
04 | Members were very attentive at
the August Business and Breakfast hosted by Valencia Hills Health & Rehabilitation Center.
New Member Reception Hosted by Magnify Credit Union
04
05
05 | New member Tanya Tillis of Classy
& Sassy Salon gives her 30-second commercial about her business.
06 | The crowd of new members
networked and socialized at Magnify Credit Union.
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F O R U M F O R B U S I N E S S | 13
Completely Free Checking No Minimum Balance :: FREE Debit Card No Monthly Maintenance Fee FREE E-Statement :: Free Gift
13 Locations in Polk County to Serve You!
2 in Lakeland Lakeland (Downtown) 500 S. Florida Ave, Ste. 100 (863) 683-2300
The best things in life are STILL Free... Family, Friends, and FREE Checking
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LENDER
We would love to welcome you to our CenterState Bank Family.
Lake Miriam 4719 S. Florida Ave. (863) 648-0900
Member FDIC
www.CenterStateBank.com Facebook.com/CenterStateBank
GRASSLANDS IS CENTRAL FLORIDA’S
A PRIVATE COUNTRY CLUB COMMUNITY
AWARD WINNING HOME DESIGNS
MON TO FRI 9-5; SAT 10-5; SUN 12-5 || 1301 GRASSLANDS BLVD. SUITE 100 || 863.647.1100 800.677.1301 || PAT JONES 863.581.4699 || KARA STAHLEY (PROPERTY MANAGEMENT) 863.661.4317
WWW.OAKBRIDGE.COM
announce the selection of The Manor at Carpenters as a 2012 recipient of the Silver – Achievement in Quality for its outstanding performance in the health care profession. The competitive award highlights select facilities across the nation that serve as models of excellence in providing high-quality long term care.
Polk State College
Polk County Tourism & Sports Marketing Kris Keprios, Tourism Sales and Marketing Manager, has been selected as part of the inaugural group of young professionals from across the country for the Southeast Tourism Society’s first class of “Forty for the Future: Travel’s Leading Talent.” The Southeast Tourism Society (STS), an Atlanta-based professional association in the tourism industry, organized the program which will be an annual recognition.
The Manor at Carpenters The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) are pleased to
The newly constructed Polk State Chain of Lakes Collegiate High School building has met the requirements for LEED Gold certification. LEED, Leadership in Energy and Environmental Design, is a rating system developed by the USGBC. To earn LEED certification, a structure must adhere to strict standards for everything from energy savings to water efficiency. Gold is the second-highest level of certification. Also, Polk State College’s Rob Clancey is now putting his expertise in workforce development to use on a national level, serving as president of the National Council for Continuing Education and Training. The Columbus, Ohio-based NCCET is the nation’s premier association for continuing education professionals. Its membership includes more than 300 institutions from across the United States, and it works to promote best practices in continuing and contract training.
CPS Investment Advisors Was recently named one of Florida’s best small companies to work for by Florida Trend Magazine. The fourth annual statewide Best Companies list appears in the August is-
sue of The Florida Trend magazine and on FloridaTrend. com. One hundred companies were recognized in small, medium, and large company categories. CPS Investment Advisors ranked 22nd out of hundreds of companies that applied for the small company category having 15-49 employees.
Florida Southern College Dr. Malcolm Manners, professor of citrus and horticultural science at FSC, has been named the recipient of the highest honor of an international society dedicated to the cultivation of roses. Dr. Manners will be the honoree at the Great Rosarians of the World (GROW) Lecture Series in February at the Huntington Botanical Gardens in San Marino, CA. The annual award honors significant contributors to the world of roses. The ceremony and the lecture will be repeated in New York in June.
La Porta Rossa The prestigious restaurant reservation web site Opentable.com recently named LPR one of its 10 “Neighborhood Gems” for the Tampa Bay area; the only Lakeland restaurant to earn that distinction, which reflects the per dollar value of the culinary experience.
The Lakeland Chamber prints business announcements each month as space permits. Please e-mail announcements to motm@ lakelandchamber.com
MEMB E R R E N E WA L S 20
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years 1 9 4 6 | 6 6 Ye a rs Gentry Morrison Funeral Homes
1 9 6 8 | 4 4 Ye a rs Higgenbotham Auctioneers Int’l LTD., Inc.
1 9 6 9 | 4 3 Ye a rs McDonald Construction Corporation
1 9 7 1 | 4 1 Ye a rs Meisner Paint & Body, Inc.
1972
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4 0 Ye a rs
Williams & Williams, Inc.
1 9 7 5 | 3 7 Ye a rs Florida Baptist Children’s Homes, Inc. Griffin Pools, Inc.
1 9 7 7 | 3 5 Ye a rs National Memorials Saddle Creek Logistics Services
1 9 7 8 | 3 4 Ye a rs Stanley Properties Yerton Leasing & Auto Sales, Inc.
1 9 8 0 | 3 2 Ye a rs SCMH Architects
1 9 8 2 | 3 0 Ye a rs Crown Printing, Inc. Perpetual Technology Solutions
15
years Trinity Presbyterian Church
1 9 8 4 | 2 8 Ye a rs CivilSurv Design Group, Inc.
1 9 8 5 | 2 7 Ye a rs Knight Industrial Equipment Inc.
1 9 8 6 | 2 6 Ye a rs Cheatham, Goleno & Ferguson, P.A. Polk Museum of Art
1 9 8 9 | 2 3 Ye a rs
10
years Edgewood Animal Clinic Lakeland Habitat for Humanity Home Improvement Lincoln Avenue Academy Partner Marketing Group R.V. World of Lakeland
Jack Hall Jr.’s Construction and Aluminum
1 9 9 0 | 2 2 Ye a rs Morris Commercial Enterprises, Inc. Polk Theatre Inc.
1 9 9 1 | 2 1 Ye a rs Green Construction Services, Inc. The Mosaic Company Riteway Food Brokers, Inc. Rooms to Go
5
years Florida Time & Business Solutions Golf, Etc. Joe Goldsmith Construction, Inc. Kingston Partners Olive Garden Italian Restaurant Reed & Mawhinney, P.L. Third Wing Business Strategies, LLC True MD
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NEW M E M B E R S ADP - Automatic Data Processing
Madden Brand Agency
Advanced Screen Printing and Embroidery
Mobile Next Car Wash and Detailing, LLC
4900 W Lemon St Tampa, FL 33609 (863) 860-9035 adp.com Laura Tomlinson Payroll Processing
3635 Ventura Dr W Lakeland, FL 33811 (863) 648-1268 Dan Girata Sports Apparel & Embroidering
Ark Animal Hospital
4648 E County Road 540-A Lakeland, FL 33813 (863) 937-9021 ArkLakeland.com Tim Franks Veterinarians
Bankers South Lending and Finance 4030 S Pipkin Rd, Ste 100 Lakeland, FL 33811 (863) 607-9500 BankersSouth.com Leigh Ann Wynn Mortgages & Lending
Building Consultants of Central Florida Call To Schedule An Appointment (863) 226-5154 Jerry Delaney Home Inspection Service
CE Power Solutions of Florida, LLC 4255 N Frontage Rd Lakeland, FL 33810 (863) 439-2992 cepower.net Rhonda Harris Electric Equipment/Supplies
Curry Controls
4245 S Pipkin Rd Lakeland, FL 33811 (863) 646-5781 currycontrols.com Danny Curry Controls – Control Systems
Ice Cream Factory
4295 S Florida Ave Lakeland, FL 33813 (863) 937-8089 IceCreamFactoryLakeland.com Thomas Grgurich Ice Cream Shoppe
Lakeland New Car Alternative 425 S Lake Parker Ave Lakeland, FL 33801 (863) 937-9299 newcaralternative.com Steve Schmidt Automobile – Dealers – Used
Leaning W Youth Outreach
Call to Schedule an Appointment (863) 255-8663 leaningWYouthOutreach.com Richard Stryder Social Services
6810 New Tampa Hwy, Ste 200 Lakeland, FL 33815 (863) 248-0822 brandmadden.com Michelle Ledford Advertising
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1420 Celebration Blvd, Ste 106 Kissimmee, FL 34747 (407) 566-2606 wieland-davco.com Andy Yarber Construction
912 E Main St Lakeland, FL 33801 (863) 934-9274 Michael Green Automobile – Washing & Polishing
Natural Air Energy Saving Systems 3340 Havendale Blvd Winter Haven, FL 33881 (863) 679-2665 naturalairenergy.com Will Carson Air Conditioning/Heating
Pablo Beach Insurance Group 5120 S Florida Ave Lakeland, FL 33813 (863) 937-9360 pablobeachinsurance.com Amanda Streets Insurance
Premier Home Mortgage 223 S Florida Ave Lakeland, FL 33801 (863) 709-1300 Chad Baker Mortgages & Lending
Tourism Inquiries During the month of August, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community. Walk-in Visitors...................................... 314 Relocation Response Mailings............. 2 Relocation Response (Walk In)........... 13 Accommodations..................................... 0 Winter Accommodations....................... 1 Visitor Information Mailings............. 14 Visitor Center E-mail Inquiries........... 72
Robyn Lynne
3674 Harden Blvd Lakeland, FL 33803 (863) 682-1414 Debe Bridges Retail
Southern Archery Outfitters, LLC 2332 E Edgewood Dr Lakeland, FL 33803 (863) 450-2914 SouthernArcheryOutfitters.com James Henderson Sporting Goods
Springleaf Financial Services 125 E Van Fleet Dr Bartow, FL 33860 (863) 858-9440 SpringleafFinancial.com Joseph Desilvestro Financial Services
SteriPack
4255 S Pipkin Rd Lakeland, FL 33811 (863) 648-2333 SteriPackGroup.com Bob Delmastro Manufacturing & Processing
Tailwheels Etc. Flight School 3131 Flightline Dr Lakeland, FL 33881 (863) 401-3592 tailwheelsetc.com John Amundsen Aviation – Flight School
Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber staff would like to recognize Ms. Melissa Roberts, Territory Sales Representative at G&K Services for her outstanding attention to Chamber members and attendance at events! Melissa is a wonderful asset to the Chamber and to the Lakeland community!
THOR Electrical Consulting, LLC 5505 Chiles Ln Lakeland, FL 33810 (863) 899-5671 Roxanne Towner Electric Contractors
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Wieland-Davco
melissa roberts
G&K services territory sales rep
R IBBO N C U T TIN GS
Special thanks to Commissioner Keith Merritt, Commissioner Don Selvage, Commissioner Phillip Walker, Commissioner Edie Yates, and all the Board Members and Chamber Champions who truly make these ceremonies special events.
Behavioral Health Management Solutions Lakeland, FL 33803 1525 S Florida Ave, Ste 2 | (863) 683-3800 BHMSFLA.com
Florida Blue Winter Haven, FL 33880 385 Cypress Gardens Blvd | (863) 291-0145 FloridaBlue.com
SP Recycling
Burger 21 Lakeland, FL 33803 1601 Town Center Dr | (863) 937-8002 Burger21.com
Business SOS Lakeland, FL 33813 4798 S Florida Ave, Ste 225 (863) 698-5017
Yoga Pointe, Inc.
Lakeland, FL 33803
Lakeland, FL 33803
3030 Reynolds Rd | (863) 665-2637 SPRecycling.com
3135 S Florida Ave | (863) 937-8069 YogaPointe.com
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e believe that women deserve an attentive and compassionate healthcare experience that caters to serving their individual needs. Watson Clinic’s obstetrics and gynecology department offers the skillfulness of a board-certified team of specialists, convenient locations in North and South Lakeland, a gynecologic oncologist who is one of Florida’s leading robotic
surgeons, and a wide palette of female-driven services, from routine evaluations to the latest ultrasound technologies, in vitro fertilization, treatments for urinary incontinence, breast exams, comprehensive pregnancy care, and much more. Call 863-680-7243 to schedule an appointment with one of our OB-GYN specialists.
Women’s Care That Delivers.
www.WatsonClinic.com • 863-680-7243 • Follow us on
BECAUSE NATHAN DUNHAM, CFP®
VISIT MY BLOG...MONEYMATTERSBYNATE.COM FOR STRAIGHT TALK, NO NONSENSE APPROACH TO RETIREMENT PLANNING, FINANCIAL STRATEGIES AND CONTROLLING YOUR FUTURE.
Investing is a plan, not a product.
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212 EAST HIGHLAND DRIVE
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LAKELAND, FL
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863.683.0708
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Bank of Central Florida
“My bank is interested in helping us be successful.” …Dean Boring | President/CEO, Boring Business Systems
Boring Business Systems is the area’s top seller of Canon, Konica Minolta and HP equipment with sales predicted to increase by 12% next year. Dean Boring is proud that his customers can rely on his team of professionals for personal service and fast, reliable solutions.
Boring Business Systems competes against multimillion dollar regional companies by offering customers more selection, service and technology.
“Our company is like Bank of Central Florida. We can react faster, are more responsive, and more competitive in our industry,” says Boring.
www.bankofcentralflorida.com
Mobile Banking available
Member FDIC
Downtown Lakeland 101 South Florida Avenue 863-682-7100
South Lakeland 5015 South Florida Avenue 863-701-2685
Bartow 515 North Broadway Avenue 863-534-3585 FORUM FOR BUSINESS
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polk p r o g re s s u p dat e As we come to the end of the summer and prepare for the final push before the election, the economic focus remains on jobs and growth. Nationally we continue to see low, steady job growth with the unemployment rate at 8.3% as of the end of July. While this represents a slight increase over the summer low of 8.1%, we have seen year over year improvements in 305 of the 372 metropolitan statistical areas (MSAs). We should expect to see very slight movements in both directions going forward. Even as we add new jobs, we should expect to see many
Dr. James Farrell, CFA Florida Southern College
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10/1/12 Keiser -Lakeland 231-1350-LCC-Master-BA-5x5 Lakeland Chanber of Commerce 5.2 x 5 JW 9/10
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Admissions Hours: Mon - Thurs 7:30a.m. - 8p.m., Fri 7:30a.m. - 5p.m., Sat 10 a.m. - 2p.m. 9/10/12 9:59 AM
In Polk County, we continue to add jobs with total employment averaging 247,600 across June and July, however the unemployment rate climbed slightly to 10.3%. This mirrors the overall economy, with low job growth and an uptick in the unemployment rate. A recent article from CNN Money highlighted that the jobs we have gained, however, have been primarily low-wage rather than mid-wage, which accounted for the majority of the job losses during the recession. It appears as though the market wages are adjusting as the re-entering workers compete for jobs. Despite the fluctuations in the unemployment rate, this is a positive sign that the market is adapting to the economic conditions. Mid-wage jobs should replace the low-wage
jobs as the economy continues to improve and we drop to our long-run unemployment levels. With increasing fuel costs, fluctuations in exchange rates and low wages, domestic production costs of many products are beginning to close the gap with foreign production costs. This trend should lead to the return of manufacturing jobs domestically, although they will likely be at slightly lower real wages than prior to the recession. The return of discouraged workers to the labor force and jobs to the market is the first step to getting back to stability and a sign we are headed in the right direction. While the recovery is moving slowly, we are showing steady signs of improvement.
I nflu e n c i n g E l e c t i o n s through B usin e s sVo i c e o f G r e at er Lakeland, I nc.
rich roy Vice president public affairs
Created for the purpose of supporting a pro-business environment, BusinessVoice of Greater Lakeland, Inc. is a political action group (CCE) that helps to identify and support candidates that support the business community. A CCE or Committee of Continuous Existence is defined in Florida Statutes Section 106.04 as “a group, organization, association, or other entity that is involved in making contributions to candidates, political committees, or political parties.” You can find a list of registered political Action Committees (PACs) on the Florida Division of Elections Web site at Election.DOS. FL.US.
businesses concerned about promoting a positive pro-business economic environment in Lakeland. The members of BusinessVoice, Inc. collectively promote and strive for improvement of local and state government; encourage individuals to be educated about government; and assist individuals in organizing for more effective political action. In addition to supporting candidates financially, BusinessVoice, Inc. helps to mobilize the business community to action in other ways, including get-out-thevote, grassroots, and earned media activities.
Improving
Political
Government
Education
The stakes are too high for the business community to take a passive role in campaigns and elections. Job providers cannot afford to elect anti-business candidates to office. Elections in Florida are expensive and probusiness candidates need an ally to defend themselves against attacks by groups whose policies run counter to a healthy pro-growth economy. BusinessVoice, Inc. is committed to improving government by electing leaders to office that understand the need to improve the economy and free the entrepreneurial spirit.
BusinessVoice, Inc. provides members and the community with information. BusinessVoice, Inc. works with other chamber PAC’s to help educate voters about the positions that candidates take on issues affecting our economy. BusinessVoice, Inc. members are kept up-to-date on opportunities to support pro-business candidates in their area, as well as educational programs from elected officials in the community. In addition, BusinessVoice, Inc. members are provided with candidate interview
opportunities, candidate questionnaires, and other information to help them and their employees cast educated votes in elections. Be a Part of
BusinessVoice, Inc. Any Chamber member can apply now to help in supporting pro-business candidates and develop an understanding of the political process. For more information on becoming a BusinessVoice, Inc. member, visit the Web site at BusinessVoiceInc.com, contact Rich Roy or Sarah Breed at (863) 688-8551 or at info@ businessvoiceinc.com.
WE SHOP FOR YOU
CONNECT ] BusinessVoiceInc.com
BusinessVoice, Inc. is funded through membership dues and donations by members. BusinessVoice, Inc. Heacock Insurance Group is an Independent members are a diverse group from the Lakeland Agent which means we shop the market for business community. They believe in the need the broadest coverage at the best rates. for active participation PROPERTY • LIABILITY If you like to comparison shop, but don’t in the political process WORKERS COMP • PAYROLL to assure the voice of have the time, contact our Personal FINANCIAL SERVICES the Lakeland business community is heard at EMPLOYEE BENEFITS Insurance Advisors. We’ll shop for you. the polls. BusinessVoice, Inc. membership is INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANC comprised of Chamber members and any WWW COM employee of member 100 E Main St. • Lakeland, FL 33801 • P. (863) 683-2228 • TF. (800) 677-5172
.HEACOCK.
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COMMON TA S T E
a of local business o n e c u p at a t i m e
The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.
B y L a ne K . Hi c ke y - W i g g ins Douglass Screen Printers | DSP-CanDo.com
For 73 years, Douglass Screen Printers has produced bold, brilliant and clear printed graphic products for everything clients want to say. Today, DSP operates three facilities of screen and/or digital printing throughout Lakeland. Main product lines are weather-durable decals, posters, banners, signs, tags, wraps and nameplates, but the company web site offers 35 pages of product details and photos! For five decades, Douglass has committed to corporate social responsibility that is focused on the common good of its people and the Lakeland community, and now has broadened that commitment to the common good of our planet. This fall, Douglass expects to receive certification from the Sustainable Green Partnership (SGP) as Florida’s second green screen printer. Holding multiple certifications as a woman-owned business, Douglass is highly supportive of global women’s issues and in particular the economic empowerment of women. CEO Lisa Kaiser Hickey has participated, mentored, sponsored, and engaged at every level of government to advocate for gender equity and policy support for women’s entrepreneurship. Her leadership career includes numerous local, state, national and international boards. She continues to be a dedicated supporter of the arts and servant leader for First United Methodist Church as she enters the presidency of The International Alliance for Women. As Ms. Kaiser Hickey retires this November after 35 years of corporate leadership, she has mentored her daughter Lane Kathryn Hickey-Wiggins as successor. Ms. Hickey-Wiggins recently graduated from Savannah College of Art and Design with a BFA in Art History and is already pursuing an MBA. Ms. Hickey-Wiggins will continue the corporate contributions to Lakeland. She is a member of the Kiwanis Club of Lakeland, EMERGE Lakeland, Polk County Junior Achievement Advisory Board, Polk County Kid’s Tag Art Steering Committee, and will participate in this year’s EMERGE Serves class (which Ms. Kaiser Hickey will help teach). On October 9, DSP will host a ribbon cutting, open house, and New Member Reception for the Chamber. Stop by to experience their impressive corporate offices and vivid showcase of products. Say what you like. Douglass will sign it. 22 | F O R U M F O R B U S I N E S S
OUR Bankers KNOW THEIR BUSINESS! Meet Community Southern Bank’s business bankers known for their expertise in commercial lending. They have over 100 combined years of experience in Polk County commercial lending. If you have a need for a commercial loan give them a call today (863) 686-5105. Community Southern Bank… a new direction in commercial lending.
COMMUNITY SOUTHERN BANK A NEW DIRECTION IN BANKING
WWW.COMMUNITYSOUTHERNBANK.COM
Have You Heard From Your 401(k) Provider Lately? When was the last time you reviewed your 401(k) Plan? When you want a loan, you go to your bank… When you need insurance, you go to your insurance carrier… When you want someone to run payroll, you go to a payroll company…
Why? Because they are the experts at what they do best. So why would you trust any of these companies to take care of your 401(k)?
1509 South Florida Avenue Lakeland, FL 33803 (863) 688-1725 www.cpsinvestmentadvisors.com
Contact Bryan Mau bryan@cpalliance.com 863.688.1725
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Lakeland Area Chamber of Commerce P.O. Box 3607 â&#x20AC;˘ Lakeland, FL 33802 - 3607
get connected.
Business After Hours presented by
October 18 5:30 -7:30 p.m. 3939 US Highway 98 S $10 Members | $30 GUests ~ Your RSVP Is Appreciated. Visit LakelandChamber.com to register. 24
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