LAKELAND COLLEGE LOGO QUICK GUIDE PRIMARY LOGO
This is the primary logo to be used with all branded Lakeland College material. Whenever appropriate space and light is available, use this primary version of the logo. USE SOLID PANTONE 350 GREEN BACKGROUND WHENEVER APPROPRIATE SPACE AND A DARK BACKGROUND IS AVAILABLE.
PRIMARY ICON
The icon can be used when the name of the college does not need to be referenced, or when the name will appear as a main component of the design elsewhere. An example of this would be a website favicon USE SOLID PANTONE 350 GREEN BACKGROUND WHENEVER APPROPRIATE SPACE AND A DARK BACKGROUND IS AVAILABLE.
ALTERNATE WORDMARK
The horizontal wordmark may be used when available space is not well-suited to the primary wordmark. USE SOLID PANTONE 350 GREEN BACKGROUND WHENEVER APPROPRIATE SPACE AND A DARK BACKGROUND IS AVAILABLE.
COLOUR
When 1 colour printing is required it may appear in all black or all white. PANTONE 350
PANTONE 7548
R44 G82 B52 #2C5234
R255 G198 B0 #FFC600
PANTONE COOL GRAY 7
PANTONE NEUTRAL BLACK
R151 G153 B155 #97999B
R0 G0 B0 #000000
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ONE COLOUR
To be used whenever one-colour printing is required. It may appear in black or white, depending on the appropriate background. USE SOLID GREEN BACKGROUND WHENEVER APPROPRIATE SPACE AND A DARK BACKGROUND IS AVAILABLE.
GREYSCALE
When colour is not available, a greyscale version of the logo may be used.
LOGO CLEAR SPACE
Ensure there is a buffer zone equivalent to the height of the lowercase “l” of Lakeland around the perimeter of the primary logo. For the secondary logo, a buffer zone the equivalent to the height of the lowercase “n” is acceptable. No objects should touch this space.
MINIMUM SIZE
In order to ensure legibility, the logo should not be reproduced at a width of less than 0.75 in or 55px.
WEB
0.75 in
55 px
WEB
1 in
75 px
FOR MORE INFORMATION ABOUT LAKELAND COLLEGE’S VISUAL IDENTITY AND CORRECT USE OF OUR LOGOS, PLEASE CONTACT COLLEEN SYMES AT 780.853.8544 OR CHELSEY SCHLOSSER AT 780.853.8610 IN MARKETING AND COMMUNICATIONS. IF YOU ARE ORDERING PROMOTIONAL ITEMS WITH THE LOGO, THE MARKETING AND COMMUNICATIONS TEAM ARE HAPPY TO REVIEW AND APPROVE PROOFS TO ENSURE THE LOGO IS REPRODUCED CORRECTLY.
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TAGLINE
OPTION 1
OPTION 2
There are two versions of the Lakeland tagline. Option 1 should be added to the right of branded elements, while Option 2 should be used for layouts that require a centred design.
USING THE WORDMARK WITH SUB-BRANDS
When using the wordmark with Lakeland sub-brands, the mark on the lower-case 'l' is removed. 'Lakeland' should appear above the taglines or titles of the sub brand.
TYPEFACES
EMERGENCY TRAINING CENTRE
PRIMARY
Mercury Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 SUPPORTING
Avenir Next Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
INCORRECT USAGE
The logo should only be used as shown in the above examples. Below are examples of the incorrect usage.
DO NOT DISTORT THE LOGO
DO NOT TILT THE LOGO
DO NOT REVERSE THE COLOURS
DO NOT SHRINK LOGO BELOW MINIMUM SIZE
DO NOT CHANGE THE SPACING BETWEEN THE LOGO AND WORDMARK
DO NOT RE-ARRANGE THE LOGO AND THE WORDMARK