Marketing Strategy for Incomparable Vistas, LLC

MARKETING STRATEGY

Lake Toxaway Company Marketing strategy Incomparable Vistas, LLC

1 7 8 6 & 1 76 2 TOX AWAY D R IV E LAKE TOX AWAY, N C

Marketing Strategy

1 7 8 6 & 1 76 2 TOX AWAY D R IV E LAKE TOX AWAY, N C

Subject Properties: 1786 Toxaway Drive, Lake Toxaway NC 28747: New construction custom built craftsman smart home. 3,633 square feet on 1.71 acre lot on Toxaway mountain.

1762 Toxaway Drive, Lake Toxaway NC 28747: New construction custom built craftsman smart home. 3,994 square feet on 1.60 acres.

Pricing: 1762 Toxaway Drive: $3,250,000.00 1786 Toxaway Drive: $2,850,000.00

Timeline & Listing Engagement: The Lake Toxaway Company would like to engage in a 12 month NC Exclusive Right to Sell listing agreement for each property with sales commission of 5%. Marketing material that has been developed by the owner will be provided to firm for use during the listing term. p. 2

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C APAB ILIT IE S

MLS Systems Listings will be featured on both the Cashiers & Highlands MLS and Regional Matrix system. The regional Matrix expands its reach all the way into the Mecklenburg County area that encompasses the greater Charlotte area.

Syndication All Lake Toxaway Company listings will be syndicated through the MLS systems on realtor. com, zillow.com, trulia.com, and our Company Website at LakeToxaway.com. In addition, links to our firm’s website are exclusively promoted by Lake Toxaway Country Club.

EXCLUSIVE INTERACTIVE MAP

Marketing Strategy

All Lake Toxaway Company listings will be exclusively featured on the Lake Toxaway Interactive Community Map. https://laketoxaway. com/interactive-map/

Marketing Strategy

Positioning the Listing for the Marketplace

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P RO F E S S I O N A L P H OTG R A P H Y

Aaron Imaging | Grant Pictures McAlister Creatives

We will stragetically use professional photography provided and update as needed.

As they say, a picture is worth a thousand words.

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SOCIAL MEDIA W E B S I T E & C R E AT I V E

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V I D EO

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P R I N T CO L L AT E R A L

Drone

Print

Drone and property video that has been developed will be deployed through our firm’s advertising platforms.

The use of print materials will be distributed though our firm and will be displayed at the sales oďŹƒce and other prominent locations. LTC will update material as needed.

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EXPOSURE

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EBLAST

laketoxaway.com

Lake Toxaway Country Club & Greystone Inn

Mailchimp

The Lake Toxaway Company maintains active social media platforms and has over 2,000 active followers.

We post updates almost daily on Facebook, Instagram and Twitter and will feature listings among other stories and photos of interest to our followers and community. Your homes will be periodically featured on all of our platforms including the creative for ads being run in our digital lead campaigns from time to time.

All Brokers with the Lake Toxaway Company have member privileges and are encouraged to participate in community events. LTCC exclusively provides all real estate leads to our brokerage team and we provide direct links to our real estate listings though the LTCC website. Also, the Lake Toxaway Company has a unique relationship with the Greystone Inn providing direct exposure to their guests through nightly boat tours of the lake.

The Lake Toxaway Company maintains a database of active brokers, Lake Toxaway homeowners, LTCC members, and potential prospects. Two times per month we email an update featuring a new listing along with information to our entire portfolio. Each property will be the feature of this e-blast within four weeks of going active.

Marketing Strategy

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Marketing Strategy

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Targeted Lead Generation The Lake Toxaway Company in collaboration with the Lake Toxaway Country Club has engaged professional marketing team through our relationship with Clublife Management to drive quality leads relying on digital campaigns consisting of Google AdWords, sponsored social media ads & stories, re-marketing and display networks with high conversion focused landing pages. In addition, our marketing team looks for unique marketing opportunities for club minded second home buyers. Examples of our different landing pages are found below:

Avereo dium diur quon dend

By th e Nu m b e rs

$36,522,204

$32,495,700

$31,671,360

2018 Sales Volume

2019 Sales Volume

YTD 2020 Sales Volume *includes under contract and closed transactions as of 7/16/2020*

The Lake Toxaway Company has consistanily ranked in the top 10 of the most productive offices in the Highland Cashiers MLS system, which includes 88 offices.

72% Of all LTC transactions within the last 3 years were within Lake Toxaway Estates

Marketing Strategy

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OUR TEAM

o c a t i AWAY. o n cl o t h C e sOcM amera @ L A K E lTOX

To n y A u s t i n Broker

Cindy Bishop Broker

Susan Chambers

C h i p Fr e e m a n Broker

D av e G u e s t Broker

Andrea Hamilton Broker

Jo h n H e i n i t s h

Re g H e i n i t s h President / Broker

Re g H e i n i t s h , I I I Vice President / Broker

Wi l l H e i n i t s h Vice President / Broker

Ro s s H ye t t

Scott McCall Broker

Mo Mitchell Broker

Broker

Broker

Broker

Mish Nichols Broker

Bianca Mitchell Broker / DIR of RE Operations

Je r r y S t a r r Broker

Rachel Schneider Receptionist/Rentals

LA K E TOX AWAY. C O M | 1 0 0 WAT E R FA L L C I R C L E , LA K E TOX AWAY, N C | 828 - 96 6 - 4 2 6 0