Biig Piig

11:11

Biig Piig’s new album 11:11 is a captivating exploration of intimacy, self-discovery, and the complexities of love and desire. Her signature fusion of R&B, pop and electronic sounds creates an effortlessly smooth listening experience, with each track offering a unique emotional experience. “Ponytail” is the sad banger of the album, with deep emotional lyrics and a beat that makes you just want to boogie. “Decimal” brings a sexy element to the album especially with the Spanish lyrics intertwined. Whilst “4AM” and “Brighter Day” provide a more chilled out vibe to relax to.

If you like to imagine yourself as the star of a music video whilst you stare out the window or walk along the street, then this is an album for you. It gives very much “Girl who is going to be okay” vibes. (Sorry to those who aren’t eternally online and won’t get that meme reference.)

The first line of the first song is, “Oh you could’ve hit me with the bad news first,” but it’s nothing but good news from me. This album is upbeat yet chilled enough that it’s perfect for just vibing to and definitely one that has been added to my heavy rotation list.

I was lucky enough to catch up with Biig Piig and chat about the new album.

Congratulations on the debut Album. Thank you, thank you. It’s so crazy that it’s actually out now.

So, In 2023 we had the Bubblegum mixtape and now in 2025 we have your debut album 11:11, would you say there are any differences when preparing a mixtape versus an album? 100%, I didn’t really know I was making an album until I was in the thick of it and then I didn’t really want to stop writing. I’ve always approached projects not knowing what it is until it’s done, even with Bubblegum I was writing and I just got to the last track and realised I was done, I’ve said everything I want to say in this I don’t want to add anymore to it. Which is sometimes a curse because it’s taken me years to get an album together but I’m just really happy with it. I’ve explored everything I want to explore. It talks a lot about love and loss and reflection and hope.

There’s a lot of differences [when writing an album], there are more tracks so it’s more about how do you tell a story in a longer format. I knew with “4AM” that that was the opening track because of the opening line, “could’ve hit me with the bad news first,” to just start with airing the dirty laundry and then after that just work backwards to see how we got there. And then finishing with “Brighter Day” I wanted the sentiment to be that you’re not alone, in every emotion and every relationship, even when it feels like you are, you’re not. I really wanted to represent that in this track.

And why 11:11? What does the name of the album mean to you?

I spent 2 years making this album and it was kind of a chaotic time for me in general, a lot of running around and bouncing around and there wasn’t really time to just stop and breathe and take in anything. So whenever I caught those numbers on my phone I would stop and think about the people I loved, the things I was grateful for and took a minute of reflection. And because this project is kind of a series of reflections, I thought for me 11:11 is just the best way to represent that.

Is there a track on the album that you’re vibing with the most at the moment?

Oh that’s like asking who’s your favourite child. I’ve been really loving playing “Brighter Day” live in rehearsals and I’m really excited to have that moment on stage. 4AM is really fun to play live and then 9-5 is always fun to listen back to.

I’ve been flip flopping myself between Ponytail and One Way Ticket at the moment for my favourite. Ponytail was made with the person who was my motivation for putting out music in the first place, I’ve been working with him since I was 16 so it was nice to have him on two tracks on this project.

Do you have any sort of process that you go through when you’re writing music?

I never go into it prepared, which can either be the worst or the best thing in the world, but I just try to have no preconceived notion of what the music wants to be. I like exploring and playing around. The best thing for me whenever I write is like a stream of consciousness where I’ll play with melodies and different baselines and just have a jam. And then what you want to talk about and what comes up for you just arises itself. It’s kind of like a way of therapy to be honest. There were a lot of tracks [on the album] where I was like, “oh wow I hadn’t realised I hadn’t processed that yet properly.” I feel like with music it’s always been a way of me navigating life and being able to process stuff.

It’s great when the producer or whoever you’re collaborating with isn’t scared to push the boat out but can just reel it back in if it gets too crazy.

A lot of the writing for this album took place in Paris, do you think the city had an influence on your writing?

Massively, the nights out there and the passionate people there really inspire me a lot. The people are like ride or die for what they believe in and they really hold that true in everything that they do. The nightlife and the night scene is amazing and the openness of people, I was wandering around making friends and it was really fun. The best way to see a city is through the eyes of someone that lives there, and I love spontaneous friendships. So, there were a lot of beautiful moments and you definitely hear that in the record. Especially in “9-5” and “Decimal”, I wrote those two whilst I was there.

What can people expect when they come to see Biig Piig perform live?

It’s going to be immersive, I wanted to do something where people feel like they can escape into it a bit. Playing with sound design, using street sounds and rain throughout tracks. There’s an arch in the mood of it so we start pretty excited then we chill out a bit before we move into the sadder bangers and then it’s just a bit party at the end. Basically, I want it to be a celebration of feeling and emotion and connection is the best way to describe it. It’s going to be a big party.

Do you have any pre-show rituals or process’? I do actually, I have a cigarette to chill myself out and I use a frankincense oil and do a little prayer and think about any joy we can get from the show and try to give that to someone that needs it. Then me and my band get together and listen to a couple of tracks and bang those out and sing and dance before we catch our breath and get going.

You’ve done a fair bit of globetrotting throughout your life (excuse the pig pun), living in Ireland, Spain, England and LA. Where would you say has been your favourite?

I love different places for different things. Ireland is home, England is home as well and I found my music voice here. LA was surreal, it was definitely an exciting time and Spain was my childhood. They’re different stages of my life. Ireland is my favourite though.

If you could go back in time and speak to your younger self, what would you say?

The first thing that comes to mind is just me like an emo crying feeling alone and isolated and I guess what I would tell her to appreciate the time that you have and don’t be scared to be yourself because it’s fine and life is going to be a crazy ride so hold tight. I would say good luck, it’s amazing, you’ll be fine and give her a big hug.

Biig Piig’s new album 11:11 is available now on all of your favourite streaming platforms.