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HOT SHOP Flowers at the Coast, a boutique in Newport Beach
HOT SHOP
FLOWERS AT THE COAST
This Newport Beach boutique, open since November, has goods in the front and florals in the back. by Chelsea Raineri
Items including leisurewear, candles, and custom fl orals make Flowers at the Coast unlike most boutiques you’ve visited. Jocelyn Khalil hoped to open a store that had a di erent vibe from the apparel industry she has worked in for years. “I wanted a little escape; I wanted to have my secret little gem that I could go and have some fun with,” Khalil says.
Although Khalil originally planned to open a fl ower shop, she decided to include a section of clothing that refl ects the loungewear people have gravitated toward since the start of the pandemic. “Everything now is about comfortable wear, and I’m not just talking about people who are working remotely,” Khalil says. “We’re seeing it on the runway—I think that this is going to change society for years.”
Customers can shop sweaters, tops, and more from Khalil’s brand, HeyYou, and brands such as P.J. Salvage. The shop’s jewelry is hand-picked by Khalil from vendors who custom-make pieces for her.
Head to the back of the store and you’ll fi nd fl oral arrangements, potted plants, and orchids. You can also purchase a custom arrangement. Keep an eye out for the boutique’s fl ower cart that Khalil plans to post outside the shop.
PRETTY IN PINK
HeyYou top, $38
FRESH SCENT
Urban Apothecary candle, $60
CALMING VIBE
Succulent arrangement, $75 Flowers at the Coast 932 Avocado Ave. Newport Beach 949-640-6393
gaetanoinc.com
714.536.6942
CUSTOM INSTALLATION & REFINISHING FAMILY OWNED SINCE 1955