Industry Expert Q&A Kelly Ciulla of Sub-Zero Group West

INDUSTRY EXPERT Q&A INSIDE THE MIND OF DESIGN

with Kelly Ciulla

Kelly Ciulla

Affiliate President, Sub-Zero Group West

Showroom location

655 Anton Boulevard Costa Mesa, CA 92626 (657) 269-5874

subzero-wolf.com

Q What trends are driving Sub-Zero’s Innovation? A Performance with flexibility. Consumers are no longer willing to compromise on personalization and performance of their kitchen appliances. Having flexible design options can make all the difference in creating a space that truly speaks to individual lifestyles and design visions, whether that be tapping into popular trends like colorful cabinetry or hidden appliances. Sub-Zero, Wolf, and Cove prides itself in offering customizable appliances that allow consumers to make their kitchen their own while delivering on performance. From preserving your ingredients with Sub-Zero, to preparing them with Wolf, and then cleaning up quietly and efficiently with Cove, we offer a full suite of powerful luxury appliances to take you through the kitchen journey in style.

Q Tell us about Wolf’s induction technology. A When cooking with induction, heat is efficiently and directly transferred to your cookware ensuring precise control – think the perfect simmer or ideal sear, every time. Consumers are always amazed that you can hold melted chocolate for hours without scorching on a Wolf Induction Cooktop or

Induction Range. Achieving these results, while also offering speed, energy efficiency, and safety, is why consumers are becoming more interested in induction technology.

Q How do you blend innovation and design? A Every Sub-Zero, Wolf, and Cove product has been developed with thoughtful and intentional innovation that truly adds value for our customers. With our recently expanded Sub-Zero Designer Undercounter

Refrigeration line, which now includes 15” and ADA models, you can take refrigeration beyond the kitchen. Whether you want a convenient beverage station in your walk-in closet, a home bar for entertaining, or even a bathroom refrigerator for keeping chilled eucalyptus towels, cosmetics and beverages within arm’s reach – the customization options are endless.

Q What’s the value in visiting a Sub-Zero, Wolf, and Cove showroom? A Selecting kitchen appliances to stand the test of time is an important investment. We aim to create a seamless experience--from being able to speak with a showroom expert to find appliances that suit your specific needs and style, to interacting with the appliances and eventually making your selection. Visiting a Sub-Zero, Wolf, and Cove showroom is an inspiring and explorative experience that gives you access to our knowledgeable consultants and our showroom chefs, so you can even get a taste of all the possibilities.