SIDEtrek original | personal | local
Interactive Design 2
SIDEtrek
|
Professor Kate Muth
|
Pratt Institute
|
Spring 2012
Tream Travel
Chantal Fischzang | Garrett Traya | Lana Voynova | Casper Young
SIDEtrek
| intro
0.0
INTRO 0.0
SIDEtrek
THE PROBLEM
THE PROMISE
SPECIFICATIONS
BUSINESS PLAN
1.0
2.0
3.0
4.0
Current State
Statement
Site Map & Flow
SWOT
1.1
2.1
3.1
4.1
The Concept
Insights
Design & Details
Promotion
1.2
2.2
3.2
4.2
The Process
Values
Teatures & Tech
Profitability
1.4
2.3
3.3
4.3
Personas & Needs
How It Works
Scenario of Use
Summary
1.3
2.4
3.4
4.4
| intro
0.0
THE PROBLEM
SIDEtrek
1.0
Current State Of Travel one size fits all
SIDEtrek
| the problem | current state | the concept | the process | personas
1.1
Current State Of Travel one size fits all
frustrating filters
?
SIDEtrek
| the problem | current state | the concept | the process | personas
? ?
1.1
Current State Of Travel one size fits all
frustrating filters
missed connections
SIDEtrek
| the problem | current state | the concept | the process | personas
1.1
Current Players planning sites
books / guides
online booking
SIDEtrek
| the problem | current state | the concept | the process | personas
1.1
The Concept
SIDEtrek A digital tool that helps easily connect travelers and locals through each step of the journey based on their interests and help facilitate personalized, memorable and atypical travel experiences
x
x SIDEtrek
| the problem | current state | the concept | the process | personas
1.2
side track to deviate or distract from a main subject or course dictionary.reference.com/browse/sidetrack
SIDEtrek
| the problem | current state | the concept | the process | personas
1.2
The Process research -industry trends -personal interviews -competitive audit -surveys -mental models
SIDEtrek
| the problem | current state | the concept | the process | personas
1.3
The Process maps -ecology -journey
SIDEtrek
| the problem | current state | the concept | the process | personas
1.3
Insights and Opportunities
SIDEtrek
An interactive, informative
Friends/locals as personal
kiosk/station at the destination
tour guides
Digital travel manager
Tools to easily get past
integrated with traveler needs
language barriers
Personalized adaptive
Ways to entertain people
recommendations tool
during inevitable delays
| the problem | current state | the concept | the process | personas
1.3
The Process sketching -ideas -names -journeys
SIDEtrek
| the problem | current state | the concept | the process | personas
1.3
Personas INTERESTS
im a i am a TRAVELER
looking to uncover local jewels so that I can know what is feels like to live in the place where I am visiting
SIDEtrek
| the problem | current state | the concept | the process | personas
VALUES
adventure uniqueness storytelling socializing
1.4
Personas INTERESTS
im a i am a i am a LOCAL
looking to make new friends from other places and expand my social circle while showing off my own neighborhood
SIDEtrek
| the problem | current state | the concept | the process | personas
VALUES
education relaxation personal connections acknowledgment
1.4
THE PROMISE
SIDEtrek
2.0
Hunt Statement We believe that people wish to have personalized travel experiences. We will research how people use travel information and tools to conceptualize how to provide a platform that bridges people’s interests with their travel journeys. This platform will help faciliate and manage a more meaningful and enriching travel experience
SIDEtrek
| the promise | statement | insights | values | how it works
2.1
Overall Values
SIDEtrek
TRAVELER
LOCAL
respect
appreciation
insight
socialization
fulfilment
education
personability
pride
| the promise | statement | insights | values | how it works
2.3
How It Works
1. make a profile
2. get matched
3. build a map
4. get rewarded
After choosing your travel path, sign up and add your social media accounts to populate your profile and interests. Rembember that very local is a tour guide!
Tell us more! Where are you going and what do you like to do? Chances are, someone out there is just like you and we help you find your travel twin!
Start adding your interests to your own personalized interactive map. Travelers can add local suggestions, merge maps, save, print and share with their friends!
The more locals suggest, the more tourists they meet the bigger their rating! They can redeem points at their favorite places. Travelers get a great experience that they can review and recommend.
SIDEtrek
| the promise | statement | insights | values | how it works
2.4
SPECIFICATIONS
SIDEtrek
3.0
Utility key
x.x
interstitial
unique page
Log in | My Account | Inbox | Languages | Search
external
HOME
INTRO
U.1
0.0
HOW IT WORKS
ITINERARIES
TRENDING
SEARCH
MY ACCOUNT
1.0
2.0
3.0
4.0
5.0
Site Tour
Create / Edit
Top 10 Itineraries
People
Update / Edit
1.1
2.1
3.1
4.1
5.1
Safety
Save / Download
Top 10 Locals
Places
My Rewards
1.2
2.2
3.2
4.2
5.2
Benefits
Share
Top 10 Places
Interests
Messaging
1.3
2.3
3.3
4.3
5.3
FAQs
Ratings & Reviews
1.4
2.4
Footer
Get the App
Sign Up | App | Site Search | My Account | Social Media | FAQs
1.5
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
About | Legal | Terms | Contact | Press | Site Map
3.1
High Level User Flow
key decision point
in-page interaction
info input
local
entry
splash
traveler
profile home
question 1
skip to home
question 1
populate profile via social media
question 2
Home
register
question 2
populate profile via social media
profile home
SIDEtrek
claim rewards
see reviews
add places/ advice
share map
interactive map tool
add travel details
view / edit maps
| specifications | site map & flow | design & details | features & tech | scenario
messaging
search locals
share itinerary
review local
3.1
Experience Map
Awareness
Information
Interaction
Reward
Ratings & Reviews
SEARCH
Save / Download
2.4
4.0
2.2
Site Tour
The traveler can become a local and start with rewards!
1.1
Safety
TRAVELER
LOCAL
SIDEtrek
1.2
Benefits
Messaging
1.3
5.3
FAQs
Create / Edit
1.4
2.1
TRENDING
Ratings & Reviews
My Rewards
3.0
2.4
5.2
| specifications | site map & flow | design & details | features & tech | scenario
3.1
The Design splash page questions page homepage profile pages
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.2
Questions
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.2
Homepage
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.2
Profile Page
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.2
Interests
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.2
SIDEtrek
FEATURES
TECHNOLOGY
online site
hosting by 1&1
user database
3rd party user managers
interactive maps
google maps, picasa
questions & searches
javascript, ajax
data management
external server
| specifications | site map & flow | design & details | features & tech | scenario
3.3
Traveler Scenario
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Find ad, go to site
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Explore site, set up profile
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Locals search and map building
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Choose a local, send a message
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Confirm online, hang out!
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Rate your experience & local
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Add local suggestions
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Talk/meet/confirm online
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Review Reward Options
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
3.4
Claim Rewards
SIDEtrek
| specifications | site map & flow | design & details | features & tech | scenario
BUSINESS PLAN
SIDEtrek
4.0
STRENGTH
WEAKNESS
unique experiences
additional time
connects people
and effort
exposes hidden
skepticism from users
destinations
takes chances
matches interests OPPORTUNITY
SIDEtrek
THREATS
fosters pride
lack of trust from
entertainment for both
locals
rediscovery of
Lack of participants
neighborhoods/reveals
Online sites like
atypical destinations
FodorÂŤs
| SWOT | promotion | profit | summary
4.1
Promotion in page advertising social media tourism bureau word of mouth
SIDEtrek
| SWOT | promotion | profit | summary
4.2
Profit in page advertising local business rewards tourism bureau
SIDEtrek
| SWOT | promotion | profit | summary
4.3
Summary 1. reason for travel: relaxation and experiencing new cultures 2. some require guidence with planning their travels 3. people want to experience a destinationÂŤs true character
SIDEtrek connects travelers with locals while facilitating unique travel experiences SIDEtrek
| SWOT | promotion | profit | summary
4.4
thank you SIDEtrek