Sidetrek Presentation

SIDEtrek original | personal | local

Interactive Design 2

SIDEtrek

|

Professor Kate Muth

|

Pratt Institute

|

Spring 2012

Tream Travel

Chantal Fischzang | Garrett Traya | Lana Voynova | Casper Young

SIDEtrek

| intro

0.0

INTRO 0.0

SIDEtrek

THE PROBLEM

THE PROMISE

SPECIFICATIONS

BUSINESS PLAN

1.0

2.0

3.0

4.0

Current State

Statement

Site Map & Flow

SWOT

1.1

2.1

3.1

4.1

The Concept

Insights

Design & Details

Promotion

1.2

2.2

3.2

4.2

The Process

Values

Teatures & Tech

Profitability

1.4

2.3

3.3

4.3

Personas & Needs

How It Works

Scenario of Use

Summary

1.3

2.4

3.4

4.4

| intro

0.0

THE PROBLEM

SIDEtrek

1.0

Current State Of Travel one size fits all

SIDEtrek

| the problem | current state | the concept | the process | personas

1.1

Current State Of Travel one size fits all

frustrating filters

?

SIDEtrek

| the problem | current state | the concept | the process | personas

? ?

1.1

Current State Of Travel one size fits all

frustrating filters

missed connections

SIDEtrek

| the problem | current state | the concept | the process | personas

1.1

Current Players planning sites

books / guides

online booking

SIDEtrek

| the problem | current state | the concept | the process | personas

1.1

The Concept

SIDEtrek A digital tool that helps easily connect travelers and locals through each step of the journey based on their interests and help facilitate personalized, memorable and atypical travel experiences

x

x SIDEtrek

| the problem | current state | the concept | the process | personas

1.2

side track to deviate or distract from a main subject or course dictionary.reference.com/browse/sidetrack

SIDEtrek

| the problem | current state | the concept | the process | personas

1.2

The Process research -industry trends -personal interviews -competitive audit -surveys -mental models

SIDEtrek

| the problem | current state | the concept | the process | personas

1.3

The Process maps -ecology -journey

SIDEtrek

| the problem | current state | the concept | the process | personas

1.3

Insights and Opportunities

SIDEtrek

An interactive, informative

Friends/locals as personal

kiosk/station at the destination

tour guides

Digital travel manager

Tools to easily get past

integrated with traveler needs

language barriers

Personalized adaptive

Ways to entertain people

recommendations tool

during inevitable delays

| the problem | current state | the concept | the process | personas

1.3

The Process sketching -ideas -names -journeys

SIDEtrek

| the problem | current state | the concept | the process | personas

1.3

Personas INTERESTS

im a i am a TRAVELER

looking to uncover local jewels so that I can know what is feels like to live in the place where I am visiting

SIDEtrek

| the problem | current state | the concept | the process | personas

VALUES

adventure uniqueness storytelling socializing

1.4

Personas INTERESTS

im a i am a i am a LOCAL

looking to make new friends from other places and expand my social circle while showing off my own neighborhood

SIDEtrek

| the problem | current state | the concept | the process | personas

VALUES

education relaxation personal connections acknowledgment

1.4

THE PROMISE

SIDEtrek

2.0

Hunt Statement We believe that people wish to have personalized travel experiences. We will research how people use travel information and tools to conceptualize how to provide a platform that bridges people’s interests with their travel journeys. This platform will help faciliate and manage a more meaningful and enriching travel experience

SIDEtrek

| the promise | statement | insights | values | how it works

2.1

Overall Values

SIDEtrek

TRAVELER

LOCAL

respect

appreciation

insight

socialization

fulfilment

education

personability

pride

| the promise | statement | insights | values | how it works

2.3

How It Works

1. make a profile

2. get matched

3. build a map

4. get rewarded

After choosing your travel path, sign up and add your social media accounts to populate your profile and interests. Rembember that very local is a tour guide!

Tell us more! Where are you going and what do you like to do? Chances are, someone out there is just like you and we help you find your travel twin!

Start adding your interests to your own personalized interactive map. Travelers can add local suggestions, merge maps, save, print and share with their friends!

The more locals suggest, the more tourists they meet the bigger their rating! They can redeem points at their favorite places. Travelers get a great experience that they can review and recommend.

SIDEtrek

| the promise | statement | insights | values | how it works

2.4

SPECIFICATIONS

SIDEtrek

3.0

Utility key

x.x

interstitial

unique page

Log in | My Account | Inbox | Languages | Search

external

HOME

INTRO

U.1

0.0

HOW IT WORKS

ITINERARIES

TRENDING

SEARCH

MY ACCOUNT

1.0

2.0

3.0

4.0

5.0

Site Tour

Create / Edit

Top 10 Itineraries

People

Update / Edit

1.1

2.1

3.1

4.1

5.1

Safety

Save / Download

Top 10 Locals

Places

My Rewards

1.2

2.2

3.2

4.2

5.2

Benefits

Share

Top 10 Places

Interests

Messaging

1.3

2.3

3.3

4.3

5.3

FAQs

Ratings & Reviews

1.4

2.4

Footer

Get the App

Sign Up | App | Site Search | My Account | Social Media | FAQs

1.5

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

About | Legal | Terms | Contact | Press | Site Map

3.1

High Level User Flow

key decision point

in-page interaction

info input

local

entry

splash

traveler

profile home

question 1

skip to home

question 1

populate profile via social media

question 2

Home

register

question 2

populate profile via social media

profile home

SIDEtrek

claim rewards

see reviews

add places/ advice

share map

interactive map tool

add travel details

view / edit maps

| specifications | site map & flow | design & details | features & tech | scenario

messaging

search locals

share itinerary

review local

3.1

Experience Map

Awareness

Information

Interaction

Reward

Ratings & Reviews

SEARCH

Save / Download

2.4

4.0

2.2

Site Tour

The traveler can become a local and start with rewards!

1.1

Safety

TRAVELER

LOCAL

SIDEtrek

1.2

Benefits

Messaging

1.3

5.3

FAQs

Create / Edit

1.4

2.1

TRENDING

Ratings & Reviews

My Rewards

3.0

2.4

5.2

| specifications | site map & flow | design & details | features & tech | scenario

3.1

The Design splash page questions page homepage profile pages

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.2

Questions

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.2

Homepage

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.2

Profile Page

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.2

Interests

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.2

SIDEtrek

FEATURES

TECHNOLOGY

online site

hosting by 1&1

user database

3rd party user managers

interactive maps

google maps, picasa

questions & searches

javascript, ajax

data management

external server

| specifications | site map & flow | design & details | features & tech | scenario

3.3

Traveler Scenario

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Find ad, go to site

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Explore site, set up profile

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Locals search and map building

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Choose a local, send a message

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Confirm online, hang out!

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Rate your experience & local

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Add local suggestions

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Talk/meet/confirm online

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Review Reward Options

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

3.4

Claim Rewards

SIDEtrek

| specifications | site map & flow | design & details | features & tech | scenario

BUSINESS PLAN

SIDEtrek

4.0

STRENGTH

WEAKNESS

unique experiences

additional time

connects people

and effort

exposes hidden

skepticism from users

destinations

takes chances

matches interests OPPORTUNITY

SIDEtrek

THREATS

fosters pride

lack of trust from

entertainment for both

locals

rediscovery of

Lack of participants

neighborhoods/reveals

Online sites like

atypical destinations

FodorÂŤs

| SWOT | promotion | profit | summary

4.1

Promotion in page advertising social media tourism bureau word of mouth

SIDEtrek

| SWOT | promotion | profit | summary

4.2

Profit in page advertising local business rewards tourism bureau

SIDEtrek

| SWOT | promotion | profit | summary

4.3

Summary 1. reason for travel: relaxation and experiencing new cultures 2. some require guidence with planning their travels 3. people want to experience a destinationÂŤs true character

SIDEtrek connects travelers with locals while facilitating unique travel experiences SIDEtrek

| SWOT | promotion | profit | summary

4.4

thank you SIDEtrek