DATE: Tuesday 13th July 2021 TIME: 09:30 AM - 04:30 PM LOCATION: Manchester City Centre, Manchester CATEGORIES: • Key Events • Marketing • Member Events • pro-manchester • Sector events • Skills • SME Club WHAT IS BUILD Build is a strategic programme featuring educational content, interactive, actionable workshops and a community for business owners serious about marketing. A practical approach for campaigns that deliver growth, Build is more than a programme that gets your business ready to deliver the marketing that fits your goals. It is a methodology and a mindset that gives business owners the tools, the strategy, and the accountability to make it happen. A wealth of know-how and resources built for businesses who are ready to take marketing seriously. No hacks, quick fixes, shortcuts or waffle. Build is all about the hard work you need to do if you’re serious about driving your business forward. It’s about channelling that hard work effectively, so you’re not just busy, you’re doing the activity that matters in a way that makes a difference. Build empowers you to develop clarity, consistency, structure, long term thinking and attention to detail (yes, we think sweating the small stuff matters). 192
Build: Marketing Strategy Fundamentals 2-day Accelerator Programme THE BUILD ACCELERATOR The Build accelerator programme is aimed at founders, owners and senior business leaders who need to implement growth campaigns grounded in commercial thinking and business strategy. You’ll gain: Two days of straight-talking, practical marketing education - delivered through interactive, engaging, and challenging masterclasses, covering a range of topics and methodologies. Comprehensive learning resources - to help you implement the methodology quickly into your business and gain valuable input and buy-in from your wider team. A collaborative learning experience - join like-minded entrepreneurs and leaders for group, activities and problem-solving. Who knows, you may even widen your network in ways you didn’t expect.
WE’LL GUIDE YOU THROUGH THE FUNDAMENTALS OF THE BUILD METHODOLOGY:
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is for the ‘building blocks’. We’ll make sure you have solid foundations in place so all your marketing campaigns efficiently and systematically deliver on their objectives.
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is for ‘understand’. We’ll guide you through the power of a ‘campaign mindset’, help you find your business’s ‘SO WHAT?’ factor, and help you understand what you need to put in place to create tangible results.
I
is for ‘interrogate’. It’s about digging deep into your audience, messaging, channels, resources, skillsets, and reporting. You’ll learn to make sound decisions based on meaningful research, taking the stress, delay & back and forth out of decision making.
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Monthly accountability sessions - our experts guide you through monthly live strategy deep-dive sessions giving you that much-needed guidance, insight and support as you implement your strategy.
is for ‘launch’ and ‘layer’. It’s about planning, processes, people and performance. Get ready to implement campaigns that create the energy and momentum to drive your business forward.
A suite of templates, activities and tools - to make it more than a methodology and help you get your best ideas and plans out of your head and into structured, actionable ideas.
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Peer support - join an online community to collaborate with peers and benefit from exclusive Build content.
LANCASHIRE & NORTH WEST MAGAZINE
is for ‘data’ and ‘delving deeper’. We’ll share our approach to testing, deployment and learning, meaning you can spend time gathering the most important data and making informed decisions. Essentially creating a culture of continuous improvement and maximised performance. www.lancmag.com
