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Graphic Design to Give Your Brand Spirit

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After 15 years of working her way up to senior designer supervisor of a busy in-house design team, Nikki Carter took the brave step to opening her own business; Nikki Carter Designs.

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Like most of the UK in March 2020, she was sent home from her position as the senior graphic designer due to the pandemic with no idea when she would return. With bills still to be paid and uncertainty around the future, along with lots of free time, Nikki decided to take matters into her own hands. She put a plan together to begin using her skills and knowledge as a designer to good use, helping small businesses in the local area with their branding, offering logo design for testimonials she could use across her social media.

Nikki said, “I wanted to use my time productively to help people and saw lots of new businesses popping up online. People included myself had to think outside the box to raise extra income, and that’s when I had my light bulb moment. I had the time and capabilities to give a helping hand to businesses offering graphic design while gaining a stepping stone to opening my own business.”

From Nikki’s light bulb moment, she was then able to set up her business working with clients from all over the UK and across the pond in the USA in all different industries. Working side by side with her client’s to create effective branding that connects with their audience. One of Nikki’s success stories is from a business that was incorporated in August 2020. She worked with the owner to develop their branding and marketing visuals, including logo, colours, fonts and business essentials. The company has now gone on to win business awards in their local area.

Nikki said, “I love to see businesses I work with grow and how companies use their branding to create connections and build recognition as leaders in their field. Using design effectively within your business can increase sales by helping your business stand out from the crowd. A solid brand strategy aligns all your marketing efforts and brings consistency wherever you appear to your customers.”

Nikki’s love of design stems from being a child, painting and drawing with her Nana. She was introduced to digital design in her early teens after her dad brought home a PC and showed her to use Photoshop, opening up a whole new world that set her on the path to where she is now. She spent years training and refining her skills and has over 16 years of experience helping businesses with their design requirements. When she is not designing, she enjoys spending time with her family and friends or drinking a glass of wine with her feet up.

If you need help creating a brand that stands out from the crowd, arrange a discovery call by emailing: E nikki@nikkicarterdesigns.co.uk D nikkicarterdesigns.co.uk F @nikkicarterdesigns I @nikkicarterdesigns L linkedin.com/in/nikki-carter

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