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WORKING TOGETHER TO REMOVE BARRIERS TO ADOPTING REGENERATIVE FARMING PRACTICES
This year, our teams at Truterra and WinField United worked together to blaze a trail for farmers to improve their soil health and potentially become eligible for future market opportunities. The Truterra™ market access program combines Truterra’s work supporting farmers’ adoption of sustainable practices with WinField United’s scientific approach to profitable crop management and the local expertise of our ag retail network. While Truterra has established a leadership position in providing farmer-driven carbon programs, the Truterra™ market access program is unique in that it is marketed together with the WinField United Advanced Acre® Rx prescription program to help farmers manage risk This collaboration between Truterra and WinField United demonstrates that sustainability and profitability can go hand-in-hand, and we were proud to enroll over 315,000 acres in the program this year alone.
Nobody is better-positioned to be outstanding stewards of the land. But when it comes to sustainable farming, we know that one of the biggest barriers to entry for farmers is the risk of lost income. We are thrilled to be working with our retail-owners to give farmers peace of mind that they are getting holistic agronomic, conservation and carbon market support.”
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TOM RYAN TRUTERRA PRESIDENT