Motivations to Colouring Hair like the Rainbow, According to Science Circles of Subiaco 1/513 Hay St., Subiaco, WA 6008 08 6166 9554
Nowadays, unnatural hair colours, such as teal, green, purple, pink and blue, have become the new norm in the field of fashion. Celebrity risk takers, like Katy Perry and Kylie Jenner, paved the way for girls who seek to experiment with vibrant hair shades. The current trend in hair colours resulted in a spike of hair dye sales in the U.S., which reached 243%.
The New Colourful Norm Today, the bright hair trend infiltrated numerous sectors of life: schools, workplaces, men and other places of the body with hair, apart from the head. The craze fascinates a number of spectators, prompting them to wonder about the motivation behind the trend. Unnatural hair colours were hailed the new norm of society due to the numerous images on runways and magazines. Ever since celebrities began to promote new colours every other week, rainbow hair has become a part of everyday living.
What’s Normal is Constructed by Society Society as a whole decides the public opinion regarding a particular hair colour. Midge Wilson, PhD, Professor of Psychology at DePaul University spoke about the initial opinion regarding blonde hair. According to her, the blonde colour was seen as dull and unattractive until an ad campaign from Clairol changed the game. The ‘Blondes Have More Fun’ advertisement changed the general public’s opinion of the colour.
Technology’s Role in Creating Trends Social media platforms also play a key role in helping this new trend catch on faster. Sites such as Facebook and Instagram are full of inspirational hair colour photos that immediately convince girls to give it a try. Apart from this, technology is also changing the way people think about colour as a whole. By wearing vibrant hair colours, fans of this new trend become attractive in a highdefinition manner. Hair colour is one of the features people use when it comes to making a judgment about others. To stand out in society, more individuals are turning to the colours of the rainbow and painting these on their hair. It is one of the easiest ways to do so without making a huge change or commitment.
SOURCES:
http://circlesofsubiaco.com.au/salon
http://www.mtv.com/news/2147559/hair-dye-psychology/
http://www.teenvogue.com/story/why-people-dye-hair-rainbow