The Growing Beauty Industry of Australia
The need to look and feel beautiful is strong, especially in today’s demanding world. Many Australians don’t see beauty services as a luxury anymore, but more of a form of personal satisfaction. They pamper their hair, skin, and other body parts to relieve stress and not look older than their age.As such, these give them the confidence to put their best foot forward regardless of the situation.
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The Growing Industry Due to the stronger importance of personal grooming, beauty services such as manicures and pedicures, eyebrow threading, and hair treatment are on the rise. This means that more Australians are valuing their health and appearance more than anything else. About 20,331 beauty-related businesses and 18,200 beauty therapists are operating in Australia as of 2012, according to Environmental Scan 2013–14 by Service Skills. The report added that they’re expecting a 17% (3,100 workers) increase in the next five years.
The Growing Demand An in-depth industry market research by IBISWorld revealed that the hairdressing and beauty services industry is growing despite the economy Australians have at present. This includes hair colouring and tanning, nail care, and many more. Its revenue increased at an annualised rate of 0.9% from 2009 to 2014-15. In addition, the industry is expecting a revenue growth by 1.8% due to global market stability.
The Growing Need to Connect According to the same market research, businesses in the beauty industry are growing even more due to their use of technology. Many salons are using appointment management software and the Internet to provide better service, like booking appointments. Clients don’t have to fall in line whenever they want to have hair extensions, colouring, and styling.
As more Australians are seeking for services that will make them look and feel good, the demand for services provided by the beauty industry will continue to rise.
RESOURCES: Ibis World- http://www.ibisworld.com.au/industry/default.aspx?indid=677 Service Skill Australia http://www.serviceskills.com.au/sites/default/files/Hairdressing%20and%20Beauty%20%202013%20Envrionmental%20Scan.pdf Circles of Subiaco - http://circlesofsubiaco.com.au/services/hair-extensions/