Laandscape Ontario - March 2019

March 2019 HortTrades.com

BEST OF THE

BEST! Ottawa Chapter awards night and trade show combines recognition, learning, networking and fun.

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SAVE THE DATE FOR

CONGRESS 2020 CANADA’S PREMIER GREEN INDUSTRY TRADE SHOW & CONFERENCE

JANUARY 7-9TH

TORONTO CONGRESS CENTRE, TORONTO, ONTARIO FEATURING GARDEN EXPO AND FENCECRAFT

LOCONGRESS.COM 2 LANDSCAPE ONTARIO MARCH 2019

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PRESIDENT’S MESSAGE Youth and new Canadians are our future

By Warren Patterson LO President

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recently visited my daughter’s high school to discuss course selections with the guidance counsellor. As I walked into the office, a large banner listing all of the various trades available caught my eye.

Listed among those other well-known, skilled service providers was horticultural services. It was great to see, but as I started to talk with the guidance counsellor about what students think about horticultural services, she replied, “Students think horticulture is for Blue Hair people.”

Sure enough, visions of my “blue haired” Australian grandmother flashed into my mind.

Unfortunately, this is a common perception and we have obviously have a very serious marketing issue when it comes to public perception of our profession.

It is comforting to know that Landscape

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March, 2019 • Volume 37, No. 3 HortTrades.com Landscape Ontario’s mandate is to be the leader in representing, promoting and fostering a favourable environment for the advancement of the horticultural profession in Ontario.

Ontario’s recently updated Strategic Plan clearly identified the need for us to create and implement a strategy to attract youth and new Canadians to our profession. I recently spent some time with Sally Harvey, Director of Education & Workforce Development at Landscape Ontario, to discuss our strategic focus on youth and new Canadians.

Through our discussions on the origins of horticulture, it became clear we have been trying to use science and the environment to attract newbies to our profession.

There is a science to growing and caring for plants, and awareness about the environment and the need for more professionally designed, built and maintained green spaces is, in essence, what the majority of our members do, each and every day. It may be a product of what we do, but fails to tell the story of the physical work that is required, day in and day out.

I realize this might be controversial and contrary to the current thinking in society of getting more young people to enter Science, Technology, Engineering and Math (STEM). But attracting science students to a career that most-likely involves physical

Editor Robert Ellidge rellidge@landscapeontario.com, 647-722-5645 Multimedia designer/IT coordinator Mike Wasilewski mikew@landscapeontario.com, 647-723-5343 Account Manager Greg Sumsion gsumsion@landscapeontario.com, 647-722-6977 Communications coordinator Angela Lindsay alindsay@landscapeontario.com, 647-723-5305 Accountant Joe Sabatino jsabatino@landscapeontario.com, 647-724-8585 Publisher Lee Ann Knudsen CLM lak@landscapeontario.com, 416-848-7557

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Return undeliverable Canadian addresses to: Circulation Department Landscape Ontario 7856 Fifth Line South, Milton, ON L9T 2X8 Canada Phone: 905-875-1805

LANDSCAPE ONTARIO STAFF Darryl Bond, Scott Barber, Amy Buchanan, Kim Burton, Tony DiGiovanni CHT, Denis Flanagan CLD, Cassandra Garrard, J. Alex Gibson, Meghan Greaves, Sally Harvey CLT CLM CAE, Heather MacRae, Kathy McLean, Kathleen Pugliese, John Russell, Ian Service, Myscha Stafford, Tom Somerville, David Turnbull, Lissa Schoot Uiterkamp, Martha Walsh.

work each day is probably not the right fit.

They tend to be more interested in problem solving and are well known for excelling in academics. We need people who enjoy being outdoors, physical movement and working alongside others.

Back in January at Landscape Ontario’s Congress, I had the opportunity to meet several of this year’s scholarship recipients.

I asked each of the students what their plans were after graduation. The majority indicated they planned to work for a municipality or other institutional job. Very few said they planned to work for a company that is much like your typical LO member.

It may be only a small sample size, but it did make me wonder if post-secondary institutions and programs are attracting and developing youth for careers that fall outside the services offered by our typical member base.

Moving forward, we need to be courageous and focus on the right strategy to attract youth and new Canadians. We need to make sure that everything we do helps to reach and connect with these two vital groups. Our future depends on it. I am confident that Sally and her team will create a strategy that will attract high-quality candidates to our profession.

Warren Patterson may be reached at warrenpatterson@barriegardencentre.com

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FEATURES GREENTRADE EXPO 2019

ASSOCIATION NEWS EVENTS NEW MEMBERS SCHOLARSHIP PROFILE PROFESSIONAL NEWS COLUMNS ADVERTISERS

Views expressed are those of the writer concerned. Landscape Ontario assumes no responsibility for the validity or correctness of any opinions or references made by the author. Copyright 2019, reproduction or the use of whole or any part of the contents without written permission is prohibited. Published 11x per year. Rates and deadlines are available on request. Subscription price: $43.51 per year (HST included).

For subscription and address changes, please e-mail subscriptions@landscapeontario.com

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The axe throwing competition was one of four contests added to the GreenTrade Expo show floor this year.

Ottawa Chapter’s GreenTrade Expo offers many new experiences Despite a record snow fall of 32 cm prior to show opening, Landscape Ontario’s Ottawa Chapter celebrated the 26th annual GreenTrade Expo and Construction Show, Feb. 13, at the EY Centre in Ottawa.

Presented by Permacon, this year’s event featured over 110 exhibitors, a full educational roster and a series of new contests and prizes available to all show attendees.

As the snow fell the evening prior on Feb. 12, over 150 landscape and horticulture professionals, suppliers and Ottawa Chapter members gathered at the EY Centre for the fifth annual Ottawa Chapter Awards of Distinction. Presented by Greely Sand & Gravel, the evening festivities began with a sumptuous buffet dinner that included a Big Red beer for each attendee, sponsored by Gifford Associates.

Returning co-hosts, Bruce Morton, GreenTrade Expo General Manager, and Ed Hansen, Ottawa Chapter Past-President, once again provided an entertaining evening while announcing winners of the various awards (see sidebar for winners).

GreenTrade Expo and Construction Show

GreenTrade provides a timely venue for landscape pros and suppliers to gather and learn from each other every year. The 2019 edition was no different — with the annual MTO Contractor’s Breakfast starting at 7:00 a.m. the morning of the show. Sponsored

by Manderley Turf Products, GoFor, and B&T MacFarlane, Ministry of Transportation Ontario (MTO) officer, Peter vanBeek

4 LANDSCAPE ONTARIO MARCH 2019

presented the latest regulations for commercial motor vehicle operations at the ticketed event for the many contractors in attendance.

Attendees to GreenTrade Expo were once again treated to complimentary admission and parking, courtesy of the Ottawa Chapter, and complimentary coffee, sponsored by CityScape and Bradley’s Insurance. Building on the success of last year’s special 25th anniversary show, organizers included many new interactive events with prizes this year, including: Booth Bingo (sponsored by Greenius and participating booths), Plant ID Challenge (sponsored by NVK Holdings), Hardscape Challenge (sponsored by Oaks Landscape Products), and BATL Axe throwing competition (sponsored by Geosynthetic Systems).

All of these new contests included cash prizes for the top three competitors in each event. Student volunteers from the Algonquin College Horticulture Industries Program also had the chance to compete in each of the events for their own set of prizes.

Another new feature of GreenTrade Expo 2019 was the Ottawa Design Challenge. Led by Lindsey Best from Hansen Lawn and Garden, the design challenge paired design students from Algonquin College with groups of students from St. France Xavier High School to design an outdoor environment for the school. Four designs were produced and the best one will be chosen and built at the school for everyone in the community to enjoy.

A popular feature in 2018, the Charity

Ottawa Chapter Awards of Distinction winners Plant Material Supplier of the Year: Greenlife Nursery Hardscape Material Supplier of the Year: Central Precast Landscape Accessories Supplier of the Year: Greely Sand & Gravel Landscape Equipment Supplier of the Year: B&T MacFarlane Ltd Landscape Industry Supplier of the Year: Geosynthetic Systems Supplier to the Trades: Bradley’s Insurance Salesperson of the Year: Julie Gauvin – KOTT Group New Entrepreneur of the Year: Metcalfe Grasshopper Contractor Website of the Year: Abloom Landscape Contractor Charitable Campaigns of the Year: Hansen Lawn & Garden, Take a Swing at Cancer Bernwood Contractors, Little Wings Golf tournament Employer of the Year: Wild Ridge Landscapes Joan Johnston LO Community Involvement Award: Ed Hansen Jim Bauer Award: Horticare Landscaping Consulting & Design Peter Smit & Sons JA Laporte Flowers & Nursery Sponsors for the Ottawa Chapter Awards of Distinction included: Greely Sand & Gravel, Gifford Associates, Ashton Insurance, Central Precast, the Sam Group, LMN, Connon CBV, and Living Green Landscaping.

Beer Tent, sponsored by Greely Sand & Gravel and Yates Custom Sprinklers, returned again this year to help raise money for The Ottawa Food Bank.

In addition to the many attractions on the show floor, the Business-Builder Educational Seminar Series ran from 9:00 a.m. to 1:00 p.m. and included a number of relevant topics and well-known presenters, including: Cedrick Bertrand, forester with the National Capital Commission; Joan Johnston, Peter Knippel Nursery; and Paul Zammit. Thanks to education sponsors: Petersen’s Turf Farm, Uxbridge Nurseries, GoMaterials and Hirsig Landscapes.

A new lunch and learn seminar was also added to the education lineup this year, featuring Smart about Salt (SAS) council board member, Nichole Ashton. Presented

by SiteOne Landscape Supply and Tilson Brands Jet Blue, all attendees were eligible for the grand prize of $10,000 of JetBlue Ice Fighter product. The winner was Lindsey Ross of Living Green Landscaping.

Although the major snow event that hit the area did put a damper on attendance for this year’s show, the tremendous support from the attendees, the Ottawa Chapter Board of Directors, operations committee, volunteers from Algonquin College and members of the Ottawa Chapter

Ed Hansen (left) and Trevor Freamo from Bernwood Contracting.

made the day go smoothly and quickly.

Organizers would like to thank Algonquin College student volunteers and their supervisor, Steve Neumann; volunteer coordinator, Melanie Hoogeveen; Chapter board member, Stephanie Leblanc; and GreenTrade Expo operations team members, Mary Stewart; Lindsey Ross and Stephanie Leblanc.

Thanks to Canlok Stone, show bag sponsor; Greely Sand & Gravel, show guide sponsor; and Dutchmaster Nurseries, lanyard sponsor. Show plants and plant

ID were sponsored by NVK Holdings, and show bulbs were courtesy of Algonquin College Horticultural Studies. Show apparel for all volunteers was provided courtesy of The Sam Group. Show announcements and safety tips were sponsored and presented throughout the day by Workplace Safety and Prevention Services (WSPS).

Planning for the 2020 edition of GreenTrade Expo and Construction show, presented by the Ottawa Chapter, has already begun, to make the event even a bigger and better.

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ASSOCIATION NEWS Waterloo Chapter to celebrate 40 years

College horticulture program. There were a lot of attendees who really knew their plants!

The event would not be successful without the support of many sponsors. Organizers would like to recognize the following sponsors: OALA (co-host sponsor), Baseline Nurseries, Grand River Natural Stone, Canadale Nurseries, Parkway Gardens, and Hamisco Industrial Supplies (Superior Glove).

Thanks also to the Plant Symposium committee of Michelle Peeters, Cindy Buelow, Pam Cook and Wendy Harry who organized the event.

Please visit the London Chapter Facebook page to view pictures of the event. Plans for the fourth annual Plant Symposium, to be held Feb. 7, 2020, are underway.

IRRIGATION CONFERENCE ENLIGHTENS PROS ON WIDE RANGE OF TOPICS

Waterloo Chapter president, Howard Gallup (left), accepts the first Membership Challenge Award back in 1979 from LO Executive Director, Dennis Souder, as chapter member, John Wright looks on.

Plans are underway to mark the 40th anniversary of the formation of Landscape Ontario’s Waterloo Chapter.

The chapter is looking for anyone who has photos of events, members or projects within the chapter over the past four decades to submit photos for the occasion.

If you have any images, stories, or historical information to share, please contact Steve Snider, Snider Turf & Landscape Care, at steve@snidertlc.com or 519-220-8333.

LONDON CHAPTER HOLDS SOLD-OUT PLANT SYMPOSIUM

About 250 landscape professionals, horticulture enthusiasts and students from the Fanshawe College horticulture and design programs attended the London Chapter Plant Symposium on Feb. 8, 2019, at the Lamplighter Inn Crystal Ballroom in London, Ont. Presented by Landscape Ontario’s London Chapter and the Ontario Association of Landscape Architects (OALA), the third annual event featured a variety of horticulture speakers, networking opportunities, local vendors and a buffet lunch.

Michael Pascoe, Fanshawe College Horticulture program coordinator, led the symposium as the emcee.

The symposium featured four speakers: Bob Reeves, founder of Root Rescue, who spoke on the importance of healthy soil for healthy plants; Jane Magri, registered

6 LANDSCAPE ONTARIO MARCH 2019

clinical herbalist (RH) ayurvedic yoga teacher and co-owner of Wildflowers Farm, presented “Healing Botanicals and Bees;” Paul Zammit, Nancy Eaton Director of Horticulture at the Toronto Botanical Garden spoke on container gardening; and Jessica Robertson, owner of Wild Craft Permaculture gave a talk on passive watering systems for healthy plants and less work.

The market place featured some very unique items for purchase and attendees had a great time shopping among the vendors that included: Wildflowers Tea & Honey, My Moose’s Bookshelf, Garden Glamour, Earthen Way Jewelry, Baseline Nurseries, Grow and Bloom, Root Rescue.

Non-profit vendors included: Reforest London, Women In Landscaping, Fanshawe College Horticulture and Design programs and Wildcraft Permaculture.

Attendees were also able to test their knowledge with a mini-plant identification contest, organized by the Fanshawe

Landscape Ontario’s annual Irrigation Conference returned to Lionhead Golf and Conference Centre in Brampton on Feb. 1.

Organized by LO’s Irrigation Sector Group, over 100 people related to the irrigation profession attended the full-day, information-packed event.

Alyssa Light, The Profitable Innovator, started off the day with an informative session titled, Attracting and Retaining Amazing Employees. A very relevant topic for all professions in attendance, one attendee called the session “enlightening” and listed it as the most memorable/valuable thing they heard that day.

Next, Justin Comacchio, Region of Peel, provided an update on the Water Smart Irrigation Professional (WSIP) program. A panel comprised of Ryan Murphy, Augusta Green Sprinklers; Daniel Domingues, Aquaman Irrigation; and David Longo, DJ Rain & Co; joined Justin for a panel discussion that shared experiences and achievements from involvement in the WSIP program, providing new perspectives to the audience.

Al Saunders, Vanden Bussche Irrigation, provided two essential technical sessions: Irrigation and Lighting Electrical System Troubleshooting, and Using Test Equipment.

The last session of the day included two ‘Speaking from Experience’ panelists: Steve Macartney, Raintree Irrigation & Outdoor Systems and Kees Govers, LiveRoof Ontario. Macartney shared his experience with buying and selling a company and/or customer list, offering insights on increasing customer base, increasing income and creating new

contacts for new projects and service contracts. Govers offered insights on green roof irrigation over the last decade, highlighting building, climate, green roof system type and planting-related factors influencing irrigation design and installation.

The LO Irrigation Sector Group would like to recognize event partners: Rain Bird International, Toro Irrigation, Hunter Industries, SiteOne Landscape Supply, Water Smart Irrigation Professional, Vanden Bussche Irrigation, Turf Care Products Canada, Hydro-Rain, Central Turf & Irrigation Supply, and Bobcat of Toronto.

LIGHTING CONTRACTORS DISCUSS EVERYTHING TO DO WITH LIGHTING AT ANNUAL CONFERENCE

A capacity crowd enjoyed a full-day of education and exhibits at the 2019 Lighting Conference, held on Jan. 31 at Lionhead Golf and Conference Centre in Brampton, Ont. An initiative of the Landscape Ontario Lighting Sector Group, the day started with Louis Terpstra, Infrastructure Health & Safety Association, presenting on fall protection work plans for the purpose of recognizing, evaluation and controlling job specific fall hazards.

Next, Douglas Lapp, president and CEO of the Ontario Regional Common Ground Alliance (ORCGA), provided an important Dig Safe presentation as it relates to landscape lighting.

The sessions continued with David Rooseboom, Electrical Safety Authority (ESA), who moderated a question and answer session on ESA inspection permits, including situations when they are required for landscape lighting projects.

Before breaking for lunch, James Solecki, Integra Lighting, provided an enthusiastic session on the latest trends in outdoor lighting, with tips, ticks and techniques to help contractors rise above the crowd and stand out in this thriving and dynamic industry.

Following lunch, James Riddell, SiteOne Landscape Supply, moderated the Light It Up Lamp Demo, a dark, live demonstration of all the variations of lamp and integrated light technology, demonstrating colour temperature, beam spreads and function of integrated fixtures.

The last session of the day, a costing and pricing panel discussion, was an audience favourite. The panel featuring: Ken Martin, Ken Martin Lighting Design (A Division of Copper Expressions); Terry Childs, Nature’s Way Landscaping; and James Solecki, Integra Lighting; had an open and frank discussion on costing and

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ASSOCIATION NEWS pricing of landscape lighting, offering their own unique experiences and practices.

The LO Lighting Sector Group would like to recognize event partners: SiteOne Landscape Supply, Turf Care Products Canada, Illumicare Group, Martek Supply, Vanden Bussche Irrigation, FX Luminaire, Alliance Outdoor Lighting, Hort Protect, Aquasol Outdoor Lighting, in-Lite Design, Brilliance LED, Central Turf and Irrigation Supply, Focus Industries, Vista Landscape Lighting, and Eurofase Lighting.

GROWERS GROUP EVENT PROVIDES LATEST RESEARCH AND MARKET TRENDS

Landscape Ontario’s Growers Sector Group hosted professionals within the sector at the Nursery Growers Short Course on Feb. 6 at the Royal Botanical Gardens in Burlington, Ont. The annual, popular event discussed the latest market trends, research and product innovations for the growing community. Despite freezing rain across the region, nearly 200 profession-

8 LANDSCAPE ONTARIO MARCH 2019

Philip Pieper, Jen Llewellyn and Case Vanderkruk at the 2019 LO Growers Short Course.

als arrived, eager to learn and network.

Program Chair, Jen Llewellyn, Nursery Crop Specialist at Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), began the full-day program with a presentation, “What’s Bugging Your Nursery Crops?”

The second speaker, Jeanine West, outlined her role as Grower Technical

Analyst for Landscape Ontario. Next up, the Canadian Nursery Landscape Association’s (CNLA) Integrated Pest Management (IPM) and Minor Use coordinator, Peter Isaacson, discussed regulatory changes and new products on the market.

Following Isaacson, Ann Huber from the Soil Research Group, presented

the results from a study on the use of reclaimed water as an irrigation source in Ontario.

Next, Niagara College student, Daynan Lepore-Foster, outlined a seed propagation project the school in undertaking alongside AMA Horticulture and ICL Specialty Fertilizers. Daynan was followed by University of Guelph student, Rudi Ballard, who detailed her research on the carbon sequestration potential of Ontario nursery stock.

Following a refreshment break, Paul Pilon from Perennial Solutions presented “Production Pitfalls and How to Avoid Them.” Next, University of Guelph professor, Mediate Moussa, discussed, “Robotics in Agriculture: Challenges and Opportunities.”

Pilon returned to the lectern after lunch to present, “Producing Perennials for Spring Sales, Using PGRs and Recent Introductions.”

Next, Sharon Reed, a research scientist with the Ontario Ministry of Natural Resources and Forestry (MNRF), discussed oak wilt and the role of sap beetles. The last speaker, University of Guelph professor, Praveena Saxena, presented in nitro plant propagation via Google Hangouts.

The event concluded with popular Growers Good Ideas sessions, where individual growers present homegrown solutions or ideas that increase production or solve a unique issue on the farm. Phillip Pieper from Pieper Nurseries put forward an electric backpack sprayer, and Case Vanderkruk of NVK Nurseries presented a zero-turn mower retrofitted as a sprayer.

The LO Growers Group would like to thank platinum sponsor, Plant Products; keynote sponsors; Pieper Nurseries and NVK Nurseries, and tabletop partners, Host Protect; ICL Specialty Fertilizers; Nufarm; Kam’s Grower Supply; and Gro-Bark.

Trees Shrubs Evergreens Broadleaf Evergreens Vines Ferns Perennials Groundcovers WE WELCOME ALL COMMERCIAL AND RESIDENTIAL LANDSCAPE CONTRACTORS 7314 Sixth Line, Milton, Ontario, L9E 0Y1

Phone: 905-878-7226, Fax: 905-878-8737 Email: yard@putzernursery.com

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EVENTS Full details and registration information for all events can be found online at HortTrades.com/events or at specific chapter or sector pages.

Mar. 8-17

Canada Blooms Enercare Centre, Toronto Co-located with the National Home Show, this 10-day festival includes display gardens, educational sessions and new plants and products.

Visit CanadaBlooms.com.

Mar. 12

Peer to Peer Workshop: Implementing Systems Hilton Garden Inn, Ajax Learn how to develop and implement systems to improve team engagement. Co-facilitated by Jacki Hart and Mark Bradley.

Visit HortTrades.com/p2p.

Mar. 20

Landscape Job Fair YMCA Metro Central, 20 Grosvenor Street Connect with youth aged 18-29 who are looking for employment in the landscaping field.

Mar. 21

Ottawa Chapter Meeting EY Centre, Ottawa Get a sneak peak at the gardens built by chapter members for this year’s Ottawa Home and Garden Show and find out who won the Ottawa Design Challenge. Pre-register online.

Mar. 26

Ottawa Chapter spring wellness day Le Nordik Nature Spa, Chelsea, Que. Promote wellness within your company and take time for yourself and your team. Presented by Greenius.

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Gear Up for Spring 2019 Ancaster Fairgrounds, Jerseyville Free trade show, demos, chapter AGM and presentations by MTO and Halton Police Vehicle Inspection Unit.

Apr. 3

ICPI Certified Concrete Paver Installer Course Grand River Natural Stone, 177 Hayward Ave., Kitchener Register for this two-day, classroom based course, presented by the LO Hardscape Committee.

NEW MEMBERS DURHAM

GOLDEN HORSESHOE

Bathe & McLellan Building Materials Dan Walda 575 Thornton Rd S, Oshawa, ON L1J 6W6 Tel: 905-725-4761 Membership Type: Chapter Associate

Alpha Construction Ltd Domenico Fuciarelli 109 Thomas St, Oakville, On L6J 7R4 Tel: 905-407-8031 Membership Type: Active

Bloom Field Landscape & Design Joe Mallette 3745 Hwy 2, Newcastle, ON L1B 1L9 Tel: 905-987-5664 Membership Type: Active

Beswick Tree Service Kim Bell 418a Whitney Ave, Unit C, Hamilton, ON L8S 2H8 Tel: 905-529-5612 Membership Type: Active

Durham Artificial Grass Inc Brian Cotter 1893 Regional Rd 3, Enniskillen, ON L0B 1J0 Tel: 905-263-4977 Membership Type: Associate

Creative Landworks Josh Feenstra 20 Marshagan Rd, Dunnville, ON N1A 2W2 Tel: 905-299-8029 Membership Type: Active

Williamson Leasing Ltd Wayne Feasby 259 Toronto St S, Uxbridge, ON L9P 1S3 Tel: 905-852-3331 Membership Type: Associate

Hortico Inc Philip Vanderkruk 723 Robson Rd, RR 1, Waterdown, ON L0R 2H1 Tel: 905-689-6984 Membership Type: Active

GEORGIAN LAKELANDS

Pioneer Vaughan Installations Twain Warren 3230 Mainway, Burlington, ON L7M 1A5 Tel: 905-791-0677 Membership Type: Interim

Bobcat of Grey Bruce Curtis Hutten 2155 18th Ave E, Owen Sound, ON N4K 1W8 Tel: 519-372-9100 Membership Type: Satellite

LONDON

J.H. Carr Holding and/or Joseph Carr Joseph Carr 69 Old Mosley St, Wasaga Beach, ON L9Z 2J5 Tel: 705-441-2065 Membership Type: Chapter Associate

1665426 Ontario Limited/William Clancy William Clancy 36 John Cres, Chepstow, ON N0G 1K0 Tel: 519-889-2344 Membership Type: Associate

James Hunter Equipment Jim Hunter 1088 Sedore Rd, Gravenhurst, ON P1P 1R1 Tel: 705-790-6142 Membership Type: Chapter Associate

Bearss Grounds Maintenance (1739613

Kevin Simkins O/A KC Carpentry Kevin Simkins 4195 County Rd 124, Nottawa, ON L0M 1P0 Tel: 705-443-7229 Membership Type: Chapter Associate Northshore Tree Experts Inc John Corner 15 Oakley Park Square, Barrie, ON L4M 2J9 Tel: 705-279-0531 Membership Type: Interim St. Onge Recreation Steve St Onge 65 Hart Dr, Barrie, ON L4N 5M3 Tel: 705-733-2280 Membership Type: Associate

Cobble Design Inc Cam Steckle 71498 A Bronson Line, Zurich, ON N0M 2T0 Tel: 519-236-7373 Membership Type: Chapter Associate

Stone Decorative Sophie Patenaude 3525 Boul, de la Grande-Allee, Boisbriand, QC J7H 1H5 Tel: 877-935-0707 Membership Type: Associate

TORONTO 1913574 Ontario Inc O/A Royal Oak Tree Services Mario Nunez 11035 Huntington Rd, Kleinburg, ON M9W 7J5 Tel: 416-564-1794 Membership Type: Active Austin Carroll Pool Construction Ltd Lee Hulan 9-405 Industrial Dr , Milton, ON L9H 5P1 Tel: 905-693-1483 Membership Type: Active Eden Tree Design Inc Scott McCuaig 54 Maughan Cres Toronto, ON M4L 3E7 Tel: 416-323-3336 Membership Type: Active

Superior Door and Gate Systems Limited Joe De Gasperis 5309 Maingate Dr Mississauga, ON L4W 1G6 Tel: 905-828-7000 Membership Type: Associate Swimming Pool Builders Inc John Every 5-25 Planchet Rd Concord, ON L4K 2C5 Tel: 647-478-7237 Membership Type: Interim Syngenta Flowers Shereen Lau 2280 Hecker Pass Highway Gilroy, CA 95020 Tel: 408-847-7333 Membership Type: Associate

UPPER CANADA Birchview Landscaping Ltd Kirk Borrmann 1850 Douro Third Line Douro-Dummer, ON K0L 2H0 Tel: 705-652-7084 Membership Type: Chapter Associate

PA L A C E P E R E N N I A L S Proudly growing perennials f� over 29 years

Sam Bedeir 22723 Adelaide Rd, Mount Brydges, ON N0L 1W0 Tel: 519-317-4081 Membership Type: Active

OTTAWA

Wes Finch & Sons Excavating Ltd. David Finch 2 Finch Rd, Box 1419, Bracebridge, ON P1L 1V5 Tel: 705-645-4715 Membership Type: Active

Keep in touch with

ONT Ltd) Jeff Carr 81 Sinclair Ave, St Thomas, ON N5R 3A8 Tel: 519-521-1973 Membership Type: Active

Lavish Karina Lapierre 39 Mill St , PO Box 31, Stirling, ON K0K 3E0 Tel: 613-970-4682 Membership Type: Active

Johnston Brothers Tree Farm Kerry Johnston PO Box 132, Spencerville, ON K0E 1X0 Tel: 613-802-2314 Membership Type: Active

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SCHOLARSHIP PROFILE

Paul Wiench got an early start working in the family garden.

Learning from the experience of others For Paul Wiench, a family visit to Cullen Gardens and Miniature Village in Whitby, Ont., at the age of two-and-a-half, left a lasting impression. Although he may not have been totally aware of what he was witnessing, the now 22-year-old Wiench says he was completely “blown away” by the experience.

Wiench is currently completing his second and final year in the landscape and horticulture program at Humber College and was recently awarded a $2,000 Cullen Family Scholarship under the Ontario Horticultural Trades Foundation scholarship program.

Throughout the Paul Wiench years, both Mark Cullen and Wienchs’ father, Piotr, have been a source of inspiration.

“My dad and I would work in the garden together, even if it was just a vegetable patch or some ornamental gardening and my dad was a big influence in prompting me to be interested in it,” Wiench recalls. He adds his father did not

12 LANDSCAPE ONTARIO MARCH 2019

push a career in landscaping on him, but that it has always been something he has thoroughly enjoyed.

Wiench began working as a high school student doing yard maintenance and registered his business, Tamarisk Landscaping, as a sole-proprietorship in 2016. A grade 12 environmental science class at R.H. King Academy High School in Scarborough, combined with his bit of work experience and a helpful nudge from his dad, prompted the move.

“I recognized the need to become a bit more educated in the field,” Wiench explains of furthering his education at Humber. “It was a pretty comprehensive course because we had to cover everything from surveying to construction to maintenance and plant sciences.” With a sampling of so many career paths offered through the postsecondary program Wiench says that format allowed him to narrow down the type of work he enjoyed most and what he would like to focus on after graduation.

Next, Wiench plans to transform

his business into a partnership with his father. This will provide support to the business while Paul furthers his education. “I want to continue with the partnership and then look for work in a greenhouse or botanical garden. Through my program I learned that I really want to learn more about the horticultural side of things,” Wiench says.

Wiench is currently working on getting his pesticide exterminator license and plans to pursue Landscape Industry Certification in the future. He has applied to various botanical gardens throughout North America.

For learning the business side of things, Wiench says the program at Humber did include an estimating component and touched on other aspects of running a business, but he will look to learn more from the many business courses offered through Landscape Ontario.

Wiench was very grateful for the financial assistance from the Foundation, and says being recognized with one of the Cullen Family Scholarships from his idol, Mark Cullen, was especially exciting.

“The feeling was unreal to finally meet Mark Cullen and talk a bit in person. I admire his involvement on every front of the industry and how he and his son are working together.”

Wiench says he is also very thankful for all the working professionals who continue to take time out of their busy schedules to share their knowledge with students at the college. “I can appreciate how hard it is to run a business and then also put in time to educate others and pass that knowledge down,” he says.

Wiench aspires to one day become exactly one of those mentors, sharing his knowledge with a new generation of up-and-coming professionals. “I think it would be selfish not to share the knowledge. That’s why we learn; not only for our own self gain, but to also share it with others. Not only is that a great feeling, but it also makes the world a better place and helps to pay it forward.”

“I think in an age where we are spending more and more time in our houses, on our devices, or at work, getting outside and reconnecting with the outside world and spending more time outdoors — whatever the job might be, doing some construction or actually handing plant material is very peaceful and calming and all of the people are really ‘down to earth.’”

For more information on scholarships offered to students enrolled in landscape and horticulture programs in Ontario, visit HortTrades.com/Foundation.

PROFESSIONAL NEWS Changes coming to Ontario’s Joint Health and Safety Committee training The Joint Health and Safety Committees (JHSC) Certification Training Standard is being amended to reduce the burden on business while maintaining standardized high-quality training accessible to all workers across Ontario.

On Jan. 31 2019, Ontario Minister of Labour, Laurie Scott announced changes to bring the province’s health and safety training into the 21st century.

These changes mean 50,000 Ontario workplaces no longer need to send workers for a five-day classroom course.

Spending up to five days away from family was unfair to Ontario workers and was a major cost to Ontario job creators.

These changes will save Ontario businesses and other organizations an estimated $5 million per year.

The improvements include: • Allowing Part One JHSC training to be fully delivered via eLearning.

• Adjusting the minimum duration for eLearning to utilize technology and reflect self-paced learning.

• Extending the time to complete Part Two JHSC training to within a year of completing Part One JHSC training.

• Simplifying rules to create straightforward timelines for training and eliminating the need to submit forms.

“I am committed to creating fair and competitive processes for business, dynamic labour markets and safe workplaces for every worker in Ontario,” said Laurie Scott, Minister of Labour. “Our government will make Ontario Open for Business and Open for Jobs by making our province the best jurisdiction in North America to recruit, retain and reward the workers of today and tomorrow.”

Allowing the option of online training, in addition to the existing options of classroom, distance and blended learning will reduce travel and accommodation expenses for businesses. Businesses will no longer have to pay for travel and accommodation costs for employees to travel for up to five days to take in-person training.

“Joint health and safety committees are a cornerstone of a well-functioning workplace internal responsibility system. These improvements will help workplaces promote a strong health and safety culture by meeting the needs of both employers and workers,” said Ron Kelusky, Ontario’s Chief Prevention Officer.

Learners will still have the option to take Part One JHSC training by attending an in-class training program or by distance learning and blended learning (mix of in-class and online) formats.

Learners will be required to cover the same content and achieve the same learning outcomes, regardless of delivery mode. eLearning has been shown to reduce the time it takes to complete the course while covering the same amount of material. One day, or 6.5 hours, is the minimum duration for eLearning, but the learner could take longer to complete the course content.

The option of eLearning will only be available for Part One training. Part Two JHSC training will continue to be delivered in a classroom setting with a minimum duration of two days.

Once the changes come into effect, the new requirements will be outlined in the JHSC Certification Training Program Standard. There will also be changes to the training provider application. If you have a JHSC Certification eLearning program that you wish to offer you will be able to apply to have your training program approved. The process for applying will remain, however there will be new guidance available for applicants.

These changes are expected to come into effect after the updated Standard is posted later this year.

For more information, visit the Ontario Ministry of Labour website at Ontario.ca/ page/ministry-labour.

APPROACH EMPLOYEE MENTAL HEALTH WITH CONFIDENCE

An employee asks to talk with you in private for a few minutes. You’ve noticed something’s off. They’ve been distracted, their performance has declined. How would you respond?

As an employer, it’s your responsibility to help support them and get them back on track. Whatever the case, the two of you won’t be able to work on solutions until you have that first conversation.

“Many managers struggle with how to respond to an employee who may have a mental health issue,” says Workplace Safety & Prevention Services Consultant, Janet Carr. “You may be afraid of making things worse, or just not know what to do.

It’s tempting to ignore the situation and hope it goes away, but early intervention is always better than waiting until a problem becomes more serious and more difficult to address.”

Here are some tips to help prepare you for sensitive conversations: Know your responsibilities. Organizations are required by law to accommodate people with any type of diagnosed disability: physical or mental.

Understand your role. This involves recognizing when someone is behaving differently (being absent more than usual, less engaged, etc.), knowing what support and resources are available, having a conversation with the person, and exploring possible solutions together. You’re not expected to fix the problem, however it is important to accommodate employees.

Look at the situation from the perspective of accommodating an injury. Most workplaces already have a process in place for accommodating physical injuries. Explore how it could be applied to investigating and resolving a mental health injury.

Consider whether workplace conditions may be affecting the employees’ mental health. If one person is struggling, others may be as well. Effective managers create the best possible environment in which employees can perform to the best of their ability. This includes setting realistic goals, prioritizing tasks, providing clear communication, and saying thanks for a job well done.

Be proactive. Managers need to feel comfortable having these kinds of conversations so they can address issues earlier on, and steer people toward getting help.

These skills can be learned and practiced.

For more information and resources, visit WSPS.ca/mentalhealth.

WWW.HORTTRADES.COM 13

EXECUTIVE DESK The future is bright contact me if you have any suggestions, or if you would like to volunteer.

Tony DiGiovanni CHT LO Executive Director

L

andscape Ontario’s new associationwide strategic plan was officially adopted at the annual general meeting on Jan. 8 this year. Since then, Warren Patterson, LO president, has written a number of articles on the importance of this plan. Warren has also asked for volunteers to sit on the various committees. As usual, many of you have responded. We are fortunate to have such a caring and engaged community of landscape and horticulture professionals.

Many strategic plans end up being archival documents that barely see the light of day. Not ours. We are determined to use our plan to guide our future. Here is a brief update on our progress.

Several committees have already been developed to both guide our resources and advise on how to execute ideas. Please

Hiring Hall Committee

Mandate: To explore the development of a profitable hiring hall model for employment, similar to some union and European models.

Landscape Ontario will directly recruit, educate and train employees, utilizing the apprenticeship, certification and professional development programs, then make those trained workers available to LO members. If companies are forced to lay off employees due to a shortage of work, the hiring hall will help to find them work with other members. Ongoing education and training opportunities will be offered in order to help make employees indispensable and more protected from lay offs. We will also explore immigration processes.

Technology Committee (technology audit)

Mandate: To oversee the development of a technology plan aimed at utilizing leading-edge technology in order to execute association operations in an effective, relevant and efficient manner.

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This will include an examination of all processes, followed by a review of the technology available that can help to streamline and improve processes.

The work will begin with the hiring of a consultant to perform a technology audit. The audit will inform future direction and help us to explore existing association management systems, content management systems, customer relationship management systems, data analytics programs, digital marketing programs, website development, etc.

Human Resources Committee (marketing strategy to attract youth and apprenticeship)

Mandate: To develop strategies that will reach youth, aged 15 to 25, in order to raise awareness for the many career opportunities available in the landscape and horticulture profession.

Employer of Choice Committee

Mandate: To define the characteristics, processes and systems of an Employer of Choice in order to create an aspirational model for employers.

One established, Employers of Choice would have first access to available employees from our Hiring Hall and will get preferential placements in the Apprenticeship Program. An award program will also be developed to recognize Employers of Choice and to promote better practices in the landscape and horticulture professions.

Professional Development Committee

Mandate: This committee will explore strategies to expand Landscape Ontario’s Professional Development Programs so they are easily-accessible to every member. This could include the exploration of different digital delivery systems, and/or partnering with suppliers to deliver education at a local level.

Marketing/ Communication Committee

Mandate: To review our digital communication processes with the goal of improving engagement within our communication channels.

Landscape Ontario is one of the most successful trade associations in the world because we have such caring members who continue to take time to outline a plan that directs our future. The future is bright.

Tony DiGiovanni may be reached at tony@landscapeontario.com.

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PUBLIC RELATIONS

the day I visited they had four employees attending LO’s Lighting Symposium.

Business challenges

As with many LO members, their two biggest frustrations are attracting skilled labour and competing against unqualified/unprofessional companies in the marketplace. Although I could not offer any immediate remedies, both were pleased to hear those issues are a large part of the associations focus for 2019.

I would like to thank Jason and Curtis for taking the time to meet with me. We wish you success with your partnership and with maintaining such high professional standards. Obviously, it’s working. Congratulations on your well-deserved awards.

Forming relationships

Jason Mitchell and Curtis Hillier have combined the talents and experience of their respective businesses to fill the need for clients asking for more well-managed projects.

Collaboration

By Denis Flanagan CLD LO Manager of Membership and Public Relations

O

ne of my goals in 2019 is to visit several Landscape Ontario members each month at their place of business or on job sites. Visiting members will help me to stay current on the latest trends, technology, techniques and issues. It will also allow me to collect valuable feedback on what members think about the association and what we can do to help them succeed.

Last month, I had the opportunity to visit the offices of Pool Craft, owned by Jason Mitchell, and StoneCraft, owned

by Curtis Hillier. Pool Craft recently won three Landscape Ontario Awards of Excellence and were unable to attend our big awards ceremony in January, so I thought it would be a nice gesture to hand deliver the awards plaques to them.

It turned out to be a great visit. The Pool Craft office walls in Richmond Hill, Ont., were well-decorated with many awards, from both Landscape Ontario and the Pool and Spa Association.

I immediately knew I was meeting with seasoned professionals.

What did I learn?

According Jason Mitchell, president at Pool Craft, high-end construction projects have become extremely sophisticated.

Clients not only want quality, but also expect all of the various elements to be well-integrated and easily managed. The average client does not have the interest or the time to deal with several different companies or trades. This very fact prompted Jason and Curtis to collaborate on several projects and actually go one step further to form a partnership between their respective companies.

The two owners come from completely separate backgrounds — one is an expert in the pool business, the other a seasoned veteran in the landscape profession. By combining their talents and knowledge, they can offer a complete package to their clients, resulting in projects that are well-managed and of award-winning calibre.

With regard to their membership in LO, both partners agreed the exclusive financial benefits offered are great. Plus, the opportunity to attend Congress, our world-class trade show in Toronto, was a major advantage. They also agreed the many educational offerings were tremendous. In fact,

We are finding the story above a familiar one. More and more companies are forming relationships as projects become more involved and more integrated. I can recall just a few years ago that certain members frowned on the notion that hottub companies could be considered a part of our landscape profession and that they didn’t belong in a landscape show.

Today, they are fashionably known as spas and have become an integral part of many landscapes. They are included in several displays at Canada Blooms, and two LO chapters actually offer spa days as a great networking and relaxing break during the cold winter season. My how things have changed!

A growing community of skill sets

As trends continue and the tastes of clients evolve, not only will the need for skilled landscape professionals be in greater demand, but so will the skills and expertise of engineers, carpenters, electricians, plumbers, masons, gas fitters, welders, mechanics, painters, sheet metal workers, interior designers and florists. The list is extensive. We are slowly seeing this evolution reflected in the number of Associate member applications we receive. Associate members in LO supply products and/or services to the professional landscape industry. Many of these associates or affiliates are certified or unionized, and belong to other skilled trades associations. What does this mean for the average (Active) LO member? I look forward to any comments, insight or ideas you may have.

Denis Flanagan can be reached at dflanagan@landscapeontario.com or at 905-875-1805, ext. 2303.

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MEMBERSHIP Leading ladies of landscaping

By Myscha Stafford LO Membership and Chapter Coordinator

M

arch is Women’s History Month, so to celebrate, I chatted with some successful, influential, female members of Landscape Ontario. These women represent different sectors of the green profession, including: maintenance, design, construction and nursery growers, and are leaders within their own companies and have strong voices within Landscape Ontario.

How did you get into your green career?

Lindsay Drake Nightingale, president of Yorkshire Garden Services: I worked in the not-for-profit social service field for about 15 years and realized I was burning out and in need of a change in direction. As a child, I had always been in the gardens of my family and friends, as well as puttering (badly) in my own gardens and vegetable plots. So I quit my job and worked for a summer at Valleyview Gardens before heading back as a full-time student at Humber College in the Landscape Technician program.

Lexi Dearborn CLD, owner/designer/ project manager at Dearborn Designs & Associates and Siteline Photography: I started at a very young age gardening with my grandmother, however, my family told me this wasn’t a career for ‘girls’.

I was in my early ‘40s when I decided to take courses at the University of Guelph to become a Master Gardener. I realized how much I loved the design process and watching a project come together, so I started a design company. Over the years, I’ve taken on project management to ensure projects are completed as designed.

Kristal MacMillan, operations manager at Christine’s Touch Gardening: Sheer luck. I knew the owners outside

16 LANDSCAPE ONTARIO MARCH 2019

of work and was looking for a change of scenery from my profession at the time (I was a chef). I joked around with them that I should come work for them and was surprised when they replied, “Actually, we can use a hand with a big install.” So I joined in.... and never left!

Sarah Johnston, president, Greenlife Wholesale Nursery: My son was working as a landscaper for another company.

I was working for a publishing company that decided to close its Ottawa office. I had just finished establishing a garden at our newly-built home and had always loved gardening. I had a marketing and sales background, but no business experience.

I submitted a business plan to the YMCA Careers in Action, a government funded program. It offered full funding for a ninemonth program offering five days a week training on everything you needed to know to start a business. I was among the 25 submissions that were approved from over 1300 applications.

What is the best part about your job?

LDN: I love the client interaction. I love doing walkabouts with clients and explaining how we can make their gardens sparkle. The one-on-one interaction is most enjoyable.

LD: I like working with people and designing amazing projects from their wish list of ideas. My job is creative, inspirational, and challenging — a good fit for my personality.

KM: Working with a team of happy, likeminded people. Working outside in all kinds of weather, all day… and making things look awesome.

SJ: Client contact and service.

What is the least favourite part of your job?

LDN: The paperwork. Whether it is ensuring that accounts receivable are upto-date, taxes are filed, contracts are done and signed, HR is accurate, etc. It’s a necessary evil...

LD: Honestly, not being heard. When a client asks a question and I answer it, and then they turn to the man standing beside me and ask the same question.

He answers it the in the same words as I did, and they listen to him. It has gotten better over the years; however, I find this part of the job very frustrating.

KM: Time away from my family in the busy spring months. But this balances out over the course of the year, so it’s not as bad. A close second is dog poop!

SJ: That I am in the office more than outside with the crew and planting.

What is your advice for someone starting out?

LDN: Join Landscape Ontario. Join your local business network association. Talk to your bank (if you are starting a new business) and network, network, network! Even if you are a more introverted person, go to the meetings and events and sit beside someone and ask questions. No question is too small or silly.

LD: You have to like people to be in this profession.

KM: If you start working in this job and you feel tired and sore, yet satisfied when you get home at the end of the day, then stick with it. There is soooo much you can learn and so many cool things that can be done in this industry. Do a lot of selfdirected learning. Get books and gardening magazines. Ask questions. Observe those who have been doing this for a long time.

SJ: Stick to what you know best and don’t try and be all things to everybody.

Network with peers locally and find likeminded owners. Hire staff that have other skills than you, and always hold your staff in high regard.

What is something you hope to see change/develop in the green industry in the future?

LD: I think we need to ‘talk up’ landscaping as a great career for women. There are amazing opportunities for professional and personal growth, flexibility to look after family (when needed), we can create and build beautiful outdoor spaces and have an impact on the environment, now and in the future.

KM: A continued push for professionalism, so that we are all treated as skilled service providers and not as hired help.

SJ: We need to develop partnerships with local colleges and other associations to offer more localized, hands-on training, as well as webinars, to increase accessibility of education.

For the complete Q and A with these four leading ladies, visit gfl.me/h4NE. Myscha can be reached at myscha@landscapeontario.com or 1-800-265-5656 ext. 2333.

UNDERGROUND WORLD

including: Infrastructure Health & Safety Association (IHSA), Technical Standards and Safety Association (TSSA), Electrical Safety Authority (ESA), Ontario Ministry of Labour (MOL), and Ontario One Call to collaboratively improve public and worker safety in Ontario.

ORCGA mission, vision and strategic plan are articulated

By Terry Murphy CLM

T

he Ontario Regional Common Ground Alliance (ORCGA) recently held its annual Damage Prevention Symposium, Feb. 13-15 in Niagara Falls, Ont. Celebrating its 15th year, the threeday event include a trade show, informative seminars, social events and the ORCGA’s annual general meeting.

As part of the AGM, the ORCGA’s mission and vision were highlighted and the 2018-2019 Strategic Plan for the damage prevention industry was reviewed. Below are some of the highlights.

Mission

The mission of the ORCGA is to enhance public safety and utility infrastructure reliability through a unified approach to effective and efficient damage prevention.

Vision

Leading Ontario to be the safest jurisdiction with the most reliable infrastructure in North America.

Strategic plan priorities

ORCGA Strategic Plan Priorities for 2019 are:

Rediscovering our purpose Continue to develop new methods to increase and sustain sponsorship of the organization.

Continue to target increased membership in the municipal, electrical, and equipment sectors through industry contacts and ORCGA committees, meetings and events.

Enhancing services (offerings) Continue to proactively schedule, organize and execute the delivery of the Damage Prevention Technician (DPT) training program across Ontario.

Finalize the model and content for the Excavator Training Program.

Create a series of tailgate Training Safety Talks based on the Canadian Common Ground Alliance (CCGA) Best Practices version 3.0.

Refocusing our direction Hire an events planner for ORCGA events and trade shows; acquire and implement CVent event planning software.

Serve on the Board of the Canadian Common Ground Alliance as the vicechair for 2019, working with the ORCGA Board and regional partners across Canada to develop and implement a plan for some form of federal legislation.

Developing alliances Continue to develop and enhance partnerships with affiliated safety organizations,

Articulating value Lead or participate in advocacy efforts to improve safe digging practices by lobbying governments and/or other regulatory agencies in support for our membership to bring forth issues and start a dialogue to address them.

This strategic plan was revisited at the Board of Directors meeting and presented to the membership during the Annual General Meeting.

Conclusion

The ORCGA will work closely with its members to promote the Strategic Plan and to complete as many of these objectives as possible within the next 12 months. The annual Damage Prevention Symposium was a great success, with over 250 participants, 18 safety seminars and 30 exhibitors at the trade show. The timing of the event helps to gather key players leading up to the many Dig Safe events in March and April, as well as the scheduled meeting across the province for the 13 Geographic Council.

Thank you to all participants who made this year’s Symposium a tremendous success. All industry firms are invited to join the ORCGA to attend next year’s Symposium to be held in midFebruary next year at a different location.

Stay tuned to orcga.com for details.

Terry Murphy can be reached at tvmurphy@ca.inter.net.

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PROSPERITY PARTNERS Take the pulse of your recruiting style

By Jacki Hart CLM Prosperity Partners Program Manager

I

’m writing this month under the assumption your company has an available position or two (or even five or more). I’m also going to assume you don’t have a stack of perfect resumes or receive many requests each day from candidates willing to do anything to work for your company (like we enjoyed back in the 90s). Unless qualified applicants are beating down your door, we need to look at who your message is (or isn’t) appealing to, and why.

There are many factors contributing to the challenges our profession is facing when it comes to recruiting new talent.

Some factors we have little control over, like competitive industries that pay a bit better, or jobs that are entrenched in technology, or are sexier than a career that includes getting dirty and sweaty for a good, honest paycheque. Don’t get me wrong! I thoroughly enjoyed my 35 years of hard work with steel-toed boots on! For the factors we can control, one of the main things I see over and over again throughout our profession is the disconnected message between who you’re trying to attract, and how you’re communicating who you’re looking for.

Now, more than ever, we are navigating a multi-generational workforce.

Many companies span five generations: Founders, Baby Boomers, Generation X, Millennials (aka Generation Y, or as I call them, ‘gen WHY’), and now Generation Z. The impact on businesses to shift how and what they communicate is fast-paced and significant. Attracting digital natives of Gen Z (under 22 years old) is an entirely different game than attracting Baby Boomers. The language, message and media used to engage these two types of applicants is polar opposite. Boomers (age 57-70) will

18 LANDSCAPE ONTARIO MARCH 2019

reluctantly search online to find your job postings, have a polished resume, expect the traditional interview process and reference checks, and WILL show up for an interview on time and well-dressed.

Hiring Gen Z is a whole different ball game.

Gen Z and the younger Millennials (under age 30) click to a different tune entirely. It’s neither right, nor wrong, good, nor bad. It is what it is. So, in what ways have you changed your messaging to attract a generation who put different emphasis on what they value in employment? I will avoid a discussion about parenting and how they were raised, and hone in on what’s important to them: contributing to the goals of the team, being valued, being praised, given feedback, feeling included, engaged in learning and personal growth, wellness balanced with work — to just name the top ones.

What this shift in perception of value in employment means to employers, is that you must address this wish list up front and right from the start.

Did you know the under 30 applicants will go straight to your Facebook and Instagram pages BEFORE your website?

They’ll look first at how many followers and likes your company has. If there isn’t an interesting and engaging company story there, especially on video, you’re toast. They might apply, and will only show up as a last resort. They will keep looking for something better.

So many in our profession are still working hard on website edits and updates, only to ignore their social media presence. Think twice about that. The reality is that these two generations won’t likely find you via a Google search of “landscapers near me,” and will comb through your website only to learn about you and opportunities you may have.

Your website is a validator to most who visit, whether prospective employees, clients, suppliers or lenders. It’s not your best recruiting tool.

Another thing to consider is how social media has changed the way Gen Z think.

They’ve grown up with a smartphone in their hand and a social media presence that’s really important to them. They’re likely to ask themselves, “What does it say about me if I work for this company?”

Yep, it’s just that important to them.

As for showing up for interviews, the reality is they likely won’t unless you break the ice first. We had a great discussion about this during the LO London Chapter Peer To Peer session in February. Millennials and Gen Z are nervous and anxious. Most don’t feel comfortable talking one-on-one with a stranger, let alone face-to-face in your office while you read and check off a list of difficult questions across from them. Try to break the ice on Facebook messenger first, or by text. You’re hiring a different generation with different life skills. It is what it is.

I encourage you to sit back and take a look at your online presence and the message you’re conveying in your recruiting program. Can applicants see an engaged, youthful team working together? Can they get a sense of community? Can they quickly learn there’s something in it for them other than a pay cheque? Is there a visual story of work balance and wellness, mutual respect and appreciation for the team? If your job ads talk about what YOU need (i.e. willing to work long hours, high level of physical fitness, own car, etc.) then you’re out of date. If your job ads talk about what you provide and what’s in it for your employees (balance, personal growth, contributing to the team and community), then you’re likely going to get better results.

I’m hopeful you’ll be able to improve your recruiting results this year to connect with right-fit people for your team this year more than ever.

Jacki Hart may be reached at info.peertopeer@landscapeontario.com.

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