November-December 2012 VOL. 34, NO. 9
landscapetrades.com
Marketing case study: Medinilla Operation plans can set limits, or promote success Labour headache? Give systems a try
New and and
Irresistible Exclusive rundown: 2013’s ornamental introductions PM40013519
INSIDE: Congress Conference Guide
contents NOVEMBER-DECEMBER 2012 VOL. 34, NO. 9
PUBLISHER Lee Ann Knudsen CLP | lak@landscapeontario.com Editorial Director Sarah Willis | sarahw@landscapeontario.com Editor Allan Dennis | adennis@landscapeontario.com Web editor Robert Ellidge | rob@landscapeontario.com Art Director Kim Burton | kburton@landscapeontario.com Graphic Designer Mike Wasilewski | mikew@landscapeontario.com Accountant Joe Sabatino | joesabatino@landscapeontario.com Sales Manager, PUBLICATIONS Steve Moyer | stevemoyer@landscapeontario.com COMMUNICATIONS assistant Angela Lindsay | alindsay@landscapeontario.com Advisory Committee Gerald Boot CLP, Laura Catalano, Hank Gelderman CHT, Marty Lamers, Jan Laurin, Warren Patterson, Bob Tubby CLP
New plant introductions 2013 Exclusive preview of next year’s new plants for Canada.
6 Perennials 12 Annuals 16 Roses 20 Woody plants 11 LIST OF SUPPLIERS
Landscape Trades is published by Landscape Ontario Horticultural Trades Association 7856 Fifth Line South, Milton, ON L9T 2X8 Phone: (905)875-1805 Email: comments@landscapetrades.com Fax: (905)875-0183 Web site: www.landscapetrades.com
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24 Magnificent medinilla
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22 Taming technology Adopting mobile technology is good for growth BY JUDITH GUIDO
The long road to introducing a new plant BY LORRAINE FLANIGAN
COLUMNS
27 SUSTAINABLE LANDSCAPING Don’t work, do what you love BY SEAN JAMES
28 LEGAL MATTERS Construction legalese made simple BY ROBERT KENNALEY
30 MANAGEMENT SOLUTIONS Systems breed company success BY MARK BRADLEY
32 ROAD TO SUCCESS Start with a plan BY ROD McDONALD
DEPARTMENTS GREEN PENCIL INDUSTRY NEWS NEW PRODUCTS INSURANCE UPDATE
4 25 34 35
CNLA NEWS COMING EVENTS CLASSIFIEDS WHERE TO FIND IT
36 37 37 38
ON THE COVER Trial gardens featuring new cultivars, such as the University of Guelph/Landscape Ontario garden in Milton, Ont., attract keeners — just as nectar attracts butterflies. Photo by SHOOTphotographic NOVEMBER-DECEMBER | LANDSCAPE TRADES Special Insert: Congress 2013 Conference2012 Guide
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greenpencil Seize the advantage before it goes old...
NEW is news
Once a month, a Trendbriefing newsletter pops up in my inbox. Produced by Trend Watch, the pieces are sometimes funny and always thought-provoking. The newsletter hones in on trends that marketers can adapt to further their advantage. The thought leaders at Trend Watch come up with some catchy names; witness Eco-cycology, Custowner, Point and Know and the F Factor (stands for follow and friends), as examples. Probably, because I was working on this New Plant Introductions issue, I sat up and took notice at their recent recognition of Newism as a trend. “The new has never been hotter.” Trend Watch says that, right now, new products and services are being created on a daily or even hourly basis. New! used to be a tired By Sarah Willis marketing ploy, but now offers, “a By Sarah Willis genuine, exciting proposition for consumers.” The online world, with its relentless acceleration and amplification of information and excitement, is credited as a contributing factor to the culture of Newism. In a world where consumers lust for unique products and experiences, new equals status. Your customers seek status by being the first to have chic new garden furniture, the most modern water feature design, the innovative rainwater collection system and of
4 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
course, the latest and greatest new plants. We know your customers are hungry for new plants; the information in this issue is repackaged every March, and featured in Garden Inspiration magazine. Distributed at Canada Blooms, this magazine for home gardeners is a popular piece; we find people actively seeking it out every year, just to get a peek at what’s new. The problem with new is that it isn’t always better, and it soon becomes old. Trend or no trend, it’s always been your job, as a professional, to select the best new products, plants or services to offer your clients and customers. Today’s consumer is more educated and prepared before setting foot in a store, or meeting with a contractor. Their lust for new and unique will lead them to you; your challenge is to keep them coming back. On a different note, for the first time Landscape Trades has distributed a short reader survey by email. We are asking for your feedback on what we do, how we communicate, and suggestions on how to be more relevant. All responses are anonymous, but we hope to report the collective results in an upcoming issue. We’ve designed it to be quick and easy to click through. Please take five minutes to weigh in with your opinions about Landscape Trades. If you can’t find the original survey invitation in your inbox, shoot me an email at sarahw@landscapeontario.com, and I will forward the link. Thanks, in advance, for taking the time to LT help us help you.
New Annuals, Perennials, Woody Plants and Roses:
Hitting in 2013 This is Landscape Trades’ 17th annual exclusive round-up of new ornamental plants available for Canada next year. It’s common knowledge that this new generation of gardeners likes plants — but doesn’t want to invest much time or effort in care. It is a tall order, but breeders have delivered longer bloom periods, smaller sizes, drought tolerance and reduced maintenance requirements. Admittedly, the ever-increasing palette of plants may overwhelm some new gardeners, so it’s your job, as the plant expert, to help gardeners select the best new plants in your area. Breeder and source listings appear on page 11.
From left to right: Tom Ranney, Joel Mowrey, Tom Eaker, and Jeremy Smith. The breeding program at North Carolina State University, led by Dr. Tom Ranney, produced Invincibelle® Spirit hydrangea, the first pink ‘Annabelle’ variety.
NEW PLANTS
perennials Anemone hupehensis ‘Pretty Lady Julia’ USPPAF ‘Pretty Lady Julia’ Japanese anemone
New addition to the Pretty Lady series with pink 5 cm (2 in.) double blooms. Same flower power and excellent dwarf habit with improved container performance over older, taller varieties. Grows to 40 cm (16 in.) tall by 50 cm (20 in.) wide. Fall blooming. Full sun to part shade, more shade in very warm climates. Vernalization isn’t required for flowering. No pinching or maintenance either. Blooms of Bressingham introduction from Yoshihiro Kanazawa, Japan. 6 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
Anemone hybrid ‘Macane 001’ Wild SwanTM anemone
This Anemone hybrid has a female parent plant of rupicola, making it a larger and more vigorous plant, flowering continuously from mid June until mid November. Large pure-white faced flowers, a circle of crisp chartreuse yellow stamens, with rich bluishviolet banding on the reverse of the sepals. The flowers are held well above the foliage, having a nodding habit in the early morning and evening, showing off the attractive blue characteristic. In 2011, Anemone Wild Swan was awarded Chelsea Flower Show Plant of the Year. Pride of Place Plants
Bergenia DragonflyTM ‘Angel’s Kiss’ ‘Angel’s Kiss’ DragonflyTM bergenia
White flowers fade to light pink as they age. Compact habit and beautiful, nearly black, winter foliage. Grows 25 cm (10-in.) tall and spreads 37.5 cm (15-in.). DragonflyTM ‘Sakura’ has semi-double pink blooms. Grows in sun to part shade. Terra Nova Nurseries
perennials
The Ringsabell series features compact, tidy foliage that is less aggressive than others of its type, with more of a tendency for clumping. Dark stems rise above the leaves and hold dangling bells with a perky scalloped edge. Ideal at the front of a border or in a rock garden. Foliage height is 15 cm (6 in.) and spread is 37.5 cm (15 in.) Introduced by Amerinova. Cultivars include ‘Indigo Blue’, a deep purplish blue and ‘Mulberry Rose’ with rose-pink flowers. Skagit Gardens
Clematis Filigree Filigree miniature clematis
A new ultracompact miniature clematis from Raymond Evison. This selection stands only 30 cm (12 in.) tall and bears abundant, large silvery blue to pale lilac flowers. Blooms profusely from early to mid summer and sporadically through late summer. Perfect for containers or hanging baskets as a trailing plant. Will climb to 60 cm (24 in.) if supported. Hardy to zone 4. Valleybrook
Coreopsis ‘Mercury Rising’ ‘Mercury Rising’ tickseed
Dianthus ‘Rosebud’ ‘Rosebud’ pinks A new pinks that will grab your attention with its tiny fragrant crimsonrosebud flowers. Repeat blooming, free flowering and long blooming, great for containers, borders and mass plantings. A cute plant reaching only 15 cm (6 in) tall and wide. Hardy to zone 5. Glaucous foliage with dense mounding habit. Drought tolerant, heat tolerant and beautifully fragrant. Willowbrook Nurseries
Plant Haven.
Campanula Ringsabell series Ringsabell bellflowers
Dicentra spectabilis ‘Valentine’ PPAF ‘Valentine’ old-fashioned bleeding heart
An updated colour palette on an old favourite, a red bleeding heart. Much like the species, this variety also grows quickly to form a robust clump of foliage topped with arching flower stems in late spring. However, the stems on this variety are deeper red and the large, puffy heart-shaped flowers are bright red with a white tip. Like the species, this plant goes dormant in mid to late summer. Grows 75 cm (30 in.) tall and wide. Hardy to zone 4. Walters Gardens
Echinacea ‘Cleopatra’ ‘Cleopatra’ coneflower
A very long blooming perennial for sunny areas. The exceptionally large velvety-wine daisies have a contrasting orange button centre, appearing in succession from mid-summer to mid-autumn. These are excellent towards the middle of a sunny border, and in containers. Best in lean soil. Hardy to zone 5 (4 with reliable snow cover). Walters Gardens, Valleybrook
‘Cleopatra’ features bright yellow flowers with an orange cone. Dwarf with rich green foliage. Named for the colours on the Cleopatra butterfly. Hybridized by Arie Blom. Introduced by Plants Nouveau. Skagit Gardens, Walters Gardens
Echinacea ‘Double Scoop Orangeberry’ ‘Double Scoop Orangeberry’ coneflower
This new coneflower features large flowers with frilly double centres of raspberry red surrounded by orange petals. Blooms for many weeks in the summer. The plants are well branched and sturdy growing to 65 cm (26 in.). Echinaceas are attractive to butterflies and are drought tolerant once established. Hardy to zone 4. Valleybrook
Echinacea ‘Sombrero Sandy Yellow’ ‘Sombrero Sandy Yellow’ coneflower
This is a new series of coneflowers bred for their sturdy, well-branched habit and high bud count. This selection produces very large bright yellow flowers with a brown cone. Plants are compact, growing to 60 cm (24 in.). Blooms begin mid-summer and can flower ‘til fall with regular dead-heading. Hardy to zone 4. Valleybrook
Echinacea SupremeTM series SupremeTM coneflower
The new Echinacea Supreme™ series features varieties with a strong, upright habit and striking, vibrant double-anemone flowers. Echinacea ‘Supreme Cantaloupe’ boasts melon-yellow flowers that bloom for extended periods of time. Echinacea ‘Supreme Elegance’ has a deep-rose center surrounded by bright-pink florets. Also in the series, Echinacea ‘Supreme Flamingo’ produces rich coral-pink flowers and grows to an average size of 38 cm (15 in.) wide and 65 cm (26 in.) tall. Blooms of Bressingham, Terra Nova Nurseries NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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perennials
Eupatorium dubium ‘Baby Joe’ PP20320 CPBRAF ‘Baby Joe’ Joe Pye weed
Joe Pye Weed has long been used to attract butterflies in late summer and fall. However, most Eupatoriums grow very large and are difficult to incorporate into the average home garden. ‘Baby Joe’ offers the same look as ‘Purpurea’ but at a much smaller scale, making it easy to fit into the middle of the flower border or even into large containers. If left standing, the seed heads offer visual interest through the winter. Grows 60-90 cm (2-3 ft.) tall and 12-24 cm (1-2 ft.) wide. Hardy to zone 3. Walters Gardens
Gaillardia ‘Sun Flare’ Gaillardia ‘Sun Flare’ blanket flower
A great variety that tolerates heat and drought with stunning long-blooming bi-coloured trumpet-shaped florets. Growing only 15-25 cm (6-10 in.) tall and 50 cm (20 in.) wide. Works at the front of the sunny border 8 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
Heliopsis ‘Tuscan Sun’ PP18763 ‘Tuscan Sun’ false sunflower PlantHaven
This is one of the larger Epimediums available, prized for its long-spurred, amethyst purple flowers which are held well above the foliage. Since many Epimediums tend to hide their flowers within or below their foliage, this is a key improvement. The new leaves emerge with a strong bronzy red tinge, turn green for the summer months, and then back to bronzy red in fall. Epimedium can be used as a ground cover in shady locations. It tolerates dry, rocky, shallow soils, dense shade, and is deer and rabbit resistant. Grows 20 cm (8 in.) tall and 30 cm (12 in.) wide. Hardy to at least zone 4. Walters Gardens
and in containers, with masses of 5 cm (2 in.) flowers from the first breath of summer well into fall. Willowbrook Nurseries Terra Nova Nurseries.
Epimedium grandiflorum ‘Lilafee’ ‘Lilafee’ barrenwort, also sold as ‘Lilac Fairy’
Geranium ‘Azure Rush’ USPP#22684 ‘Azure Rush’ perennial geranium
Features the same traits as its famous parent Geranium ‘Rozanne’, a PPA Perennial Plant of the Year, but with 6 cm (2.5 in.) light blue flowers and a more mounding habit. Heat loving. Blooms from late May until frost. Vigorous growing, compact, self-branching habit. Discovered at Jeddeloh Nursery in Germany. Blooms of Bressingham
Gypsophila paniculata ‘DANGYP39’ PP17485 My Pink® baby’s breath
Try the smallest Heliopsis in cultivation. ‘Tuscan Sun’ is a short, compact variety that is perfect for both containers and borders. Daisy-like flowers with yellow rays with orange-gold centres bloom throughout summer. ‘Tuscan Sun’ stays neat, and deadheading will keep it busy and blooming for most of the season. Outstanding heat and drought tolerant. Grows 50 cm (20 in.) wide and 30 cm (12 in.) tall. Hardy to zone 3. Willowbrook Nurseries
Helleborus x ballardiae Gold Collection Mahogany Snow Mahogany Snow hellebore
Long blooming hellebores with lots of buds and blossoms. Large flowers are forward facing. Deer resistant, this series makes a good ground cover and is a great choice for shady borders. 37.5 cm (15 in.) tall and 50 cm (20 in.) wide. Mahogany Snow has large creamywhite flowers with light pink reverse that age to mahogany pink. Hybridized by Heuger. Skagit Gardens
Hemerocallis ‘Early Snow’ ‘Early Snow’ daylily Looking for a pink baby’s breath that’s actually pink? In Walters Gardens’ trials, growers were very impressed with My Pink’s® large panicles of true light pink flowers which appeared from early through midsummer. This is an upright well-branched, bush-type that grows up to 90 cm (3 ft.) tall, so it is an effective covering for holes left by spring bulbs. It is suitable for both cut flower production and home gardens. Hardy to zone 4. Bred by Danziger “Dan” Flower Farm. Walters Gardens
Representing an incredible advancement in near-white daylilies, the blossoms of ‘Early Snow’ are “supremely beautiful and flawless” in the opinion of daylily expert Arthur Kroll.
perennials Gigantic 18 cm (7 in.) flowers of incredible substance are rich cream with a glowing yellow-green throat. The ruffled petals open wide and flat, making the flowers appear even larger. Walters Gardens
Heuchera ‘Apple Crisp’ ‘Apple Crisp’ coral bells
Hybrid coral bells are a terrific choice for adding colour to the front of a border or in a mixed container for shady areas. This selection is beautifully ruffled with strongly dissected, bright green leaves that are overlaid with silvery-white. Stems with small white flowers compliment the foliage. The Crisp series comes in a range of colours and features an excellent tight habit. Hardy to zone 4. Valleybrook
Heuchera ‘Little Cuties’ series ‘Little Cuties’ coral bells
There are seven heucheras in this new series, all featuring compact growth with a long bloom time from May to October. All the plants perform well in full sun, part shade or full shade. These are the smallest Heuchera varieties to date, and showcase an assortment of foliage colours ranging from caramel to rosy and tan and dark burgundy. Cultivars are ‘Sugar Baby’, ‘Blondie’, ‘Coco’, ‘Sweet Tart’, ‘Ginger Snap’, ‘Frost’ and ‘Peppermint’. Terra Nova Nurseries 10 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
Heucheralla ‘Cracked Ice’ and ‘Buttered Rum’ ‘Cracked Ice’ and ‘Buttered Rum’ foamy bells
The two new heucherellas in the program showcase foliage as their predominant characteristic. Heucherella ‘Cracked Ice’ has unusual frosted-blue and green foliage punctuated with dramatic veining, while Heucherella ‘Buttered Rum’ has a compact habit and maple-like foliage in warm caramel tones. Blooms of Bressingham, Terra Nova Nurseries
Heucherella villosa hybrid ‘Thunderbird’ PPAF Thunderbird foamy bells
This new perennial is such a riot of colour that it is bound to jump right off the retail bench. Its most brilliant colour comes in spring when the deeply divided leaves are bright gold with a prominent contrasting overlay of brick red pigment. This vibrant colouration is most pronounced when sited in more sunlight. In the summertime, the leaves mellow to emerald green but retain their strong deep purple colouring in the centre of each leaf. Secondary flowers and sterility make this selection particularly long blooming with pale pinkish flowers. Grows 22 cm (9 in.) tall and spreads 50 cm (20 in.) Hardy to zone 4. Walters Gardens
Hosta ‘Humpback Whale’ ‘Humpback Whale’ hosta
Until now, this giant-sized hosta from the late Mildred Seaver hasn’t been commercially available. ‘Humpback Whale’ forms a massive, dome-shaped mound of blue-green,
corrugated, heart-shaped leaves. Its colour is bluest in the springtime. Blue-green scapes carry near-white, bell-shaped flowers in early summer. Mildred Seaver was known among hosta enthusiasts as the “Queen of Hostas”. In her lifetime, she registered 95 new varieties including several offered today: ‘Spilt Milk’, ‘Queen of the Seas’, and ‘Komodo Dragon’. Foliage grows 90 cm (3 ft.) tall and spreads 2.1 m (7 ft.) wide. Hardy to zone 3. Walters Gardens.
Hosta ‘Rainbow’s End’ PP17251 ‘Rainbow’s End’ hosta
This unique hosta exhibits incredibly variegated, shiny foliage. The bright yellow leaves have dark green margins that jet into the centre which brightens to creamy white in summer. It forms a medium-sized mound of attractive foliage in the landscape. In late summer, showy red scapes carry the dark lavender, tubular flowers. Grows 28 cm (11 in.) tall and spreads 52 cm (21 in.) wide. Zone 3. Walters Gardens
Kniphofia Elvira ‘Elvira’ torch lily
Kniphofia ‘Elvira’ is a showstopper in the garden with single bright orange spikes of thick stems in June to early autumn. A great specimen plant and cut flower that attracts butterflies and hummingbirds. Grows 75 cm (30 in.) tall and 35 cm (14 in.) wide. Hardy to zone 6. From Paul Stringer in the UK. Blooms of Bressingham
perennials Lavandula ‘Silver Mist’ ‘Silver Mist’ lavender
List of suppliers JC Bakker & Sons www.jcbakker.com Ball www.ballhort.com Blooms of Bressingham www.bloomsofbressinghamplants.com
Leucanthemum ×superbum ‘Freak!’ USPPAF ‘Freak!’ Shasta daisy
Sedum ‘Dazzleberry’ ‘Dazzleberry’ stonecrop
This new Solomon’s seal produces attractive green foliage that can take on a bluish cast in full sun, contrasting with the gray undersides of the leaves. The profusion of creamy white flowers produced in spring are followed by green berries that turn purple in autumn. A vigorous spreader, yet compact, growing only 30 cm (12 in.) tall.
Conard-Pyle Co www.conard-pyle.com Dummen USA/Red Fox www.redfox.de Flora Nova www.floranova.co.uk Hort Couture www.hortcoutureplants.com JVK www.jvk.net Jefferies Nurseries www.jefferiesnurseries.com
This new groundcover Sedum is welcomed as an early-blooming breakthrough. A compact clump of smoky blue-grey foliage topped with giant 15-20 cm (6-8 in.) vibrant raspberry-coloured flowers. Drought tolerant and a sun loving perennial. Willowbrook Nurseries
Mori Nurseries www.morinurseries.com
Veronica ‘Tidal Pool’ PPAF Tidal Pool prostrate speedwell
Pride of Place Plants www.prideofplaceplants.com
‘Freak!’ is a showstopper loaded with 2 to 2½ inch, long-blooming, fluffy-looking white flowers with some “freaky” petals going in different directions. Compact habit, grows 33 cm (13 in.) by 53 cm (21 in.) wide. First-year flowering and no pinching needed. Full sun, part shade in hot areas. Zone 6. Bred by Har Stemkens of Syngenta Flowers, introduced through Blooms of Bressingham.
Polygonatum ‘Prince Charming’ PP22,304 Prince Charming Solomon’s seal
Chicagoland Grows www.chicagolandgrows.org
Chris Hansen
Fragrant from spring through fall. The leaves of ‘Silver Mist’ have a pleasant balsamic scent, while the flowers release lavender’s iconic scent. The flowers are pure sky-blue and continue over an especially long season. Compact, well-branched, and marvelously fragrant in bloom and leaf, it’s a must-have for the sunny garden and fine containers. Deer resistant, drought tolerant, heat tolerant and pest resistant. Grows 45-60 cm (18-24 in.) tall and wide. Hardy to zone 5. Willowbrook Nurseries
Canadale www.canadale.com
Developed by Brent Horvath of Intrinsic Perennial Gardens in Illinois and co-introduced with Chicagoland Grows
Orchard Park Growers www.opgrow.ca Pan Am Seed www.panamseed.com
Sakata www.sakata.com Sheridan Nurseries www.sheridannurseries.com Sidhu & Sons www.sidhunursery.com Skagit Gardens www.skagitgardens.com Suntory www.sunparasol.net
The Tidal Pool prostrate speedwell is a vigorous and adaptable evergreen ground cover with medium to deep blue-violet flowers in spring and attractive small oak-like leaves all season long. Selected from a hybrid cross made at the Chicago Botanic Garden in 2007. Chicagoland Grows
Syngenta www.syngentaflowersinc.com Terra Nova Nurseries www.terranovanurseries.com Valleybrook www.valleybrook.com Willowbrook Nurseries www.willowbrooknurseries.com NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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NEW PLANTS
ANNUALS An All-America Selections winner for 2012, Cayennetta is a compact branching cayenne type chilli. It has a very neat, attractive habit and produces a large crop of bright red fourinch tapered fruits underneath the attractive leaf canopy. The fruits are mild in heat, reaching around 20,000 Shu (Scoville heat units). Cayennetta has tolerance to both very hot and cold seasons, making it a good allaround performer in any garden. Floranova
Begonia F1 ‘Beg981’ Ikon Bronze begonia
Ikon’s unique habit combines a wonderfully branching habit and masses of blush pink flowers. A great combination for use in containers or baskets. Floranova
Dark Purple. Hot Pink Star and Purple Star. Grows 25-38 cm (10-15 in) tall and wide. Ball Seed.
Calibrachoa Superbells® Lemon Slice Lemon Slice Superbells®
Begonia Million Kisses® Honeymoon Honeymoon Million Kisses® trailing begonia
Ball Ingenuity adds a new colour to what it claims is the most vigorous trailing begonia series on the market. Honeymoon adds yellow to the shade garden. Earlier, larger blooms make a brilliant display. Trails 30 cm (24 in.). Ball Ingenuity
Calibrachoa Can-Can® series Can-Can® calibrachoa
This new series offers one-of-a-kind colours in calibrachoas. An added benefit is the flowers stay open under the lowest light conditions, so they always look fresh on the sales bench. The cultivars have been selected to stand up to harsh conditions. Available in 12 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
The unique colour pattern of Lemon Slice has never been seen in a Calibrachoa. Lemon Slice has a great mounding habit that works well in containers, hanging baskets and in combination with other medium-vigour varieties. Proven Winners
Capsicum annum ‘Cayennetta’ Cayannetta chilli pepper
Cleome hybrid Senorita BlancaTM Senorita BlancaTM spider flower Senorita Blanca features lovely white blooms with a pale lavender blush. A great landscape performer, this beauty has excellent heat and humidity tolerance and flowers all season from last frost to first frost. A sterile variety, so no seed set and cycling out of flower. Proven Winners
Colocasia ‘Maidera’ Maidera elephant ears
This fabulous new Colocasia has corrugated green and black leaves, and is hardy to Zone 6 – so may overwinter in parts of Canada. Grows 90 cm (36-in.) tall and wide. Hort Couture/JVK
ANNUALS Euphorbia Star Dust Super Flash Star Dust Super Flash
Scarlet, Violet, Violet Star, White. Grows 30 cm (12 in.) tall and 60-75 cm (24-30 in ) wide. GoldsmithSeeds/Syngenta Flowers
Lantana camara Luscious series Luscious lantana series
This new collection of Mandevilla hybrids offers the first flower to hold its crimson colour and a better branching system. Their excellent garden performance, long lasting flowers and undemanding nature make them a great choice for patios, hanging baskets, balconies, flower beds and even as house plants. Suntory, Orchard Park Growers
Oxalis ‘Plum Crazy’ ‘Plum crazy’ oxalis Early flowering and vigorous growth habit with light green foliage. A floriferous variety that makes a great addition to combination baskets and containers. Red Fox by Dummen USA
Impatiens walleriana Patchwork series Patchwork impatiens series
No other impatiens cultivars have these one-of-a-kind patterns to brighten up the shade. Low-maintenance both on growers’ benches and in the garden, Patchwork impatiens deliver non-stop colour all season. Colours include Pink Ice and the tri-colour Cosmic Burgundy and Cosmic Orange. Grows 25-40 cm (10-16 in.) tall and 30-35 cm (12-14 in.) wide. Ball Flora Plant.
Impatiens walleriana F1 TumblerTM series Tumbler™ trailing impatiens series
The Luscious series adds vibrancy and exceptional performance to the continuous blooming that lantanas are known for, as well as being butterfly and hummingbird magnets. New this year is Berry Blend, one of the largest in the series, it grows up to 90 cm (36 in.) tall. Pina Colada has masses of white flowers with yellow centres and will grow to 60 cm (24 in.) tall. Proven Winners
Lobularia Blushing Princess TM and Frosty KnightTM Blushing PrincessTM and Frosty KnightTM alyssum
Blushing Princess is a lavendertoned version of Snow Princess®. The fragrant flowers open white and turn to a lavender silver in a day. Exposure to full sun increases the lavender flower colour. Frosty KnightTM has 50 per cent of the vigour of Snow Princess, so is a great choice in combination with other medium-vigour plants. Its performance in the heat equals that of Snow Princess®. Proven Winners
Funky variegated leaves set off by yellow blooms, ‘Plum Crazy’ loves the heat, and is a good choice to mix with succulents. A versatile plant that is very shade tolerant. Grows up to 20 cm (8-in) tall and 30 cm (12-in.) wide. Hort Couture/JVK
Pelargonium x hortorum F1 Divas Petticoat Divas Petticoat geranium
Horizon Divas are the varieties with real wow factor. Breakthrough genetics provide many unique colours, like Petticoat, for something a little out of the ordinary. Floranova
Mandevilla Sun Parasol Garden Crimson Sun Parasol Garden Crimson mandevilla
This seed trailing impatiens was bred specifically for the basket and mixed container segment.Vigorous plants fill pots easily and mature to an extraordinary trailing, overflowing habit for ultimate garden appeal. TumblerTM expands the range of trailing shade-loving products for mixed container use. Series includes: Pink, Rose, Rose Star, Salmon,
Pelargonium interspecific Caliente Dark Rose® Caliente Dark Rose® geranium
This stunning bold new colour joins the Caliente ivy x zonal geranium hybrid family. Caliente is self-cleaning and provides seasonlong colour, with a well-branched and semitrailing, vigorous habit. Exceptional landscape performance as well as in baskets NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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ANNUALS Petunia milliflora F1 Picobella™ Cascade Series Picobella™ Cascade miniature trailing petunias
and mixed plantings. Caliente is top rated in national trials and among the most heat-tolerant geraniums on the market. Goldfisch Vegetative/Syngenta
Petunia Glamouflage Glamouflage petunia
Solenostemon Chocolate Covered Cherry Chocolate Covered Cherry coleus
TM
Striking grape-coloured flowers are accented by variegated foliage. Glamouflage loves the sun or part shade, and is perfect for baskets or mixed containers. A great stand-alone item or mixed with others in combinations. Its controlled growth won’t take over mixed planters. Grows up to 20 cm (8-in) tall and 30 cm (12-in.) wide. Hort Couture/JVK
The tightly branched and cascading habit of Picobella reduces the need for PGRs and creates specimen baskets, tidy pots and jumbo packs that last longer for the grower, retailer and home gardener. This series capitalizes on the popularity of small-flowered calibrachoa, but with plants that both the professional grower and home gardener will find far easier to grow. Grows 15-25 cm (6-10 in.) tall and 45 cm (18-in wide). Colours include: Coral, Lavender, Pink Glo, Purple, Red, Salmon, White, Mix. Goldsmith Seeds/Syngenta
Petunia hybrid Supertunia® Picasso in Pink Picasso in Pink Supertunia®
Petunia Peppy series Peppy petunia series
Peppy petunias are star petunias with semi-upright, good branching form. New additions to the series are Peppy Neon, Peppy Red and Peppy Blue. Red Fox by Dummen USA Picasso in Pink has all the qualities of Pretty Much Picasso packed into a more upright habit and more subtle flower colour. Not quite as vigorous as Pretty Much Picasso and features clear pink flowers with a bright green edge. Proven Winners
Primula acaulis Blue ZebraTM Blue ZebraTM primula Stunning blue and white striped flowers with golden eyes. A great plant to jumpstart spring sales. Best in cool temperatures and requires shade in the summer months. A great choice for a tabletop con14 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
tainer mixed with delicate ferns and mosses. Hort Couture/JVK
A bold-coloured selection that adds vibrant hues to the garden or containers. Late flowering, so the focus remains on the foliage. Grows 30-35 cm (12-14 in.) tall and 25-30 cm (10-12 in.) wide in sun or shade. Pan American Seed
Solenostemon Colourblaze® Colourblaze® coleus series
Colourblaze coleus are known for vibrant colour and exceptional performance. New Keystone KopperTM has a deep, rich copper leaf and a strong upright growth habit, reaching 60 cm (24-in.). Tolerates varying light conditions. MaroonedTM has rich, purple burgundy foliage, can grow to 90 cm (36-in.) tall and does well in sun or shade. Proven Winners
Solenostemon Under the Sea Under the Sea coleus series
Bred by students at the University of Saskatchewan, Under the Sea coleus have interesting and complex leaf shape and colours. New additions this
ANNUALS year are ‘Electric Coral’ with lobed leaves of chartreuse, red and green: ‘Lion Fish’ with deeply dissected purple leaves fringed with chartreuse; and ‘King Crab’ with huge crab-shaped leaves of red edged with chartreuse margins. Hort Couture/JVK
Verbena hybrida Lanai® Candy Cane Lanai® Candy Cane verbena
This unique novelty colour will sell itself and will work in both mono and mixed containers. Novelty flower pattern is very stable, even through high heat. Flowers through the summer Goldfisch Vegetative/Syngenta
Viola F1 Cool WaveTM series Cool WaveTM spreading pansy
The spread and vigour of this new series is so good that it deserves to wear the Wave® brand name. The new Cool WaveTM series has the most vigour of any spreading pansy, meaning fewer plants per pot. Multiple years of trials in North America and the U.S. have proven Cool WaveTM pansies to be the best spreading pansies on the market, reaching 60-77 cm (24-30 in.) wide. Varieties include Frost, Violet Wing, White and Yellow. PanAmerican Seed
Zinnia ‘Pas867921’ Double Zahara Strawberry zinnia
All the same great traits as the popular single Zahara series – outstanding disease tolerance, low water needs, superior all-season performance, with big, fully-double flowers. New Strawberry is a Fleuroselect Novelty variety. Grows 40 cm (16 in.) tall and wide. Pan American Seed NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES | 15
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Visit your local ECHO® or Shindaiwa® Dealer to get started. For more information, visit our websites: www.echo.ca www.shindaiwa.ca NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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NEW PLANTS
Woody Plants Acer palmatum ‘Purple Ghost’ Purple Ghost Japanese maple
Interesting foliage—one of the very best selections in recent years. This medium-sized, upright tree produces deep purple-red leaves with prominent black veins in spring. Leaves turn fiery red to orange in fall for added interest. Grows 2.5 m high & 1.2 m wide in 10 years. Prefers full to partial sun and welldrained soil. Canadale Nurseries
Caragana arborescens Green Spires® caragana
Green Spires is a seedless selection of this durable species. Dark green foliage is resistant to insects and disease. Mature size is 5 m (15 ft.) tall by 3 m (10 ft.) wide, with an upright mounded crown. Golden yellow fall colour, hardy to zone 2. Selected by Greg Morganson of Bismarck, N.D. and introduced by Jeffries Nurseries.
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Celastrus scandens ‘Bailumn’ American Revolution bittersweet
A brand new selection of the native American bittersweet plant. ‘Autumn Revolution’ is the first ever bittersweet vine to have perfect flowers—the flower has both male and female parts. The vine produces an abundance of decorative fruit on its own. The orange berries which are twice the size of the species are absolutely spectacular and are sure to stand out in any garden. Mori Nurseries
Cornus stolonifera ‘Pucker Up!’ Pucker Up dogwood
Daphne transatlantica ‘Eternal Fragrance’ Eternal Fragrance daphne Eternal Fragrance is a slow-growing, compact round evergreen that produces showy pink flowers on bright green foliage. These fragrant flowers start in spring and bloom until fall, providing pretty colour in the garden all season long. Grows 60 cm (24 in.) tall and 90 cm (36 in.) wide. Prefers full to partial sun and well-drained soil. Canadale Nurseries
Daphne transatlantica ‘Summer Ice’ Summer Ice daphne This daphne has green leaves with white margins that add interest against the star-shaped flowers. Flowers come out as a champagnewhite and then produce a sweet pinkish flush. The flowers are very fragrant and bloom from spring to fall. Grows 60 cm (24 in.) tall and 90 cm (36 in.) wide. Prefers full sun and well-drained soil. Canadale Nurseries
Forsythia Show Off ™ ‘Sugar Baby’ Sugar Baby forsythia This red-stemmed dogwood has unusual, distinctive foliage—thick, glossy and puckered and with a high level of leaf spot resistance. Bright red stems in winter add to this shrub’s year round interest. Grows 90 cm (36 in) and 1.2m (48 in.) high wide in a compact habit. Prefers full to partial sun and well-drained soil. Canadale Nurseries
Now even the smallest garden can have outstanding spring colour. This compact, dwarf plant delivers more flowers per inch to provide lots of vibrant spring
Woody Plants moved easily and ties into any setting. Mori Nurseries
colour in a small space. Bright yellow flowers arrive in early spring. Grows 45 cm-75 cm high & wide. Prefers full sun and well-drained soil. Canadale Nurseries
Hydrangea paniculata ‘Bobo’ BoBo hydrangea
Hydrangea macrophylla ‘Berlin Rabe’ Berlin Cityline hydrangea
Colourful new hydrangea trays— Mori’s newest members of the Classic Series line, allow those with small or limited amounts of space to add a punch of colour to their patio or deck. There are many varieties to choose from including Cityline Berlin, Masja, Endless Summer and Blushing Bride. The lightweight decorative black tray can be
Great dwarf re-bloomer! This charming hydrangea is covered in large white blooms all
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Woody Plants summer long! Flowers continue to grow and lengthen as they bloom. The flowers are held on upright stems that form a small mound. Flowers turn pinkish in the fall. Perfect for any garden, especially where space is limited. Grows 75 cm (30 in.) tall and 90 cm (36 in.) wide. Prefers full sun to partial shade and well-drained soil. Canadale Nurseries
Hydrangea serrata ‘Tuff Stuff’ Tuff Stuff hydrangea
This re-blooming hydrangea flowers on old wood as well as new wood, creating an abundance of blooms all summer until frost. Attractive, reddish-pink lace cap flowers begin in shades of cream before they mature to an intense pink. Flowers can turn blue in acidic soil. A reliable performer. Grows 60 cm (24 in.) tall and 90 cm (36 in.) wide. Prefers full to partial sun and well-drained soil. Canadale Nurseries
Lonicer caerula edulis Haskap berry
undersides. In mid-spring the fragrant bright pink blossoms emerge along the branches followed by small purplish fruit lasting into the cooler seasons. Mori Nurseries
Physocarpus opulifolius ‘Mahogany Magic ‘ Mahogany Magic™ Ninebark
Sheridan Nurseries 100th Anniversary Introduction. An improved ninebark with neat compact branching and dark crimson-red leaves. This native variety has pinkishwhite, button-like flowers in mid-summer. It is very showy and extremely hardy. Prized as a landscape shrub and as a cut flower. Hardy to zone 3. Grows 3 m (9 ft.) tall and 2 m (6 ft.) wide. Sheridan Nurseries
Pinus strobus ‘Horsford Dwarf’ Horsford Dwarf white pine standard
This exciting new crop is gaining popularity across North America. The berries taste like blueberries and raspberries, and are excellent for fresh eating, jams or jellies. ‘Cinderella’, ‘Berry Blue’, ‘Tundra’, ‘Indigo Gem’, ‘Borealis’. Mori Nurseries. ‘Indigo Gem’, ‘Indigo Treat’, ‘ Indigo Yum’Canadale Nurseries
Malus ‘Dreamweaver’ ‘Dreamweaver’ columnar crabapple
This unique narrow crabapple fits well in today’s smaller yards and highlights entrances very well. It has glossy purple foliage that eventually turns dark green with coppery 18 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
This dwarf white pine standard has a very tight, small bun-shaped head. The needles on this variety are smaller and thinner than other dwarf varieties. Slow growing and very dense. The crown grows 60 cm (24 in.) tall and 90 cm (36 in.) wide. Prefers full sun and well-drained soil. Canadale Nurseries
Rubus idaeus Raspberry Shortcake™ Raspberry ShortcakeTM raspberry
Part of the new BrazelBerries® Collection, Raspberry Shortcake meets the breeder’s criteria for simple to grow, beautiful and delicious. Raspberry Shortcake is a thornless, compact mounding plant with supersweet raspberries. All BrazelBerries must be ornamental as well as tasty, and be just as at home in a decorative container as the garden bed. Released only to independent garden centres. Hardy to zone 5. Fall Creek Farm & Nursery
Syringa pubescens subspecies Patula ‘Purple Be Dazzled™’ lilac
Sheridan Nurseries 100th Anniversary Introduction. A new dwarf, compact re-blooming lilac with pale purple flower buds that open pale lavender to white with a delicate fragrance. Zone 4. Grows 100 cm (40 in.) tall and wide. Sheridan Nurseries
Thuja occidentalis ‘Goldstrike’™ GoldstrikeTM cedar
This exciting variety is selected from the Thuja occidentalis ‘Smaragd’. It has the same fine-textured foliage as ‘Smaragd’, but its
Woody Plants eye-catching new growth is a bright golden yellow colour, contrasting beautifully with its rich emerald green mature foliage. This new growth matures to green early to mid summer, making for a showy display for months. Goldstrike is a striking addition to any landscape! Hardy to zone 3. Sidhu and Sons
Vaccinium corymbosum Jelly Bean™ Jelly BeanTM blueberry
Vaccinium ovatum ‘VacSid1’ Scarlet OvationTM evergreen huckleberry
Attractive new form of Vaccinium ovatum selected for its rich red new growth and compact habit. Requires less maintenance in the landscape and also makes for a fuller plant in the container as well. Hardy to zone 7. Sidhu and Sons
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Part of the new BrazelBerries® Collection, Jelly BeanTM meets the breeder’s criteria for simple to grow, beautiful and delicious. Jelly BeanTM is a hardy, self-fertile compact blueberry with large, flavourful blueberries. Fall frosts paint the leaf tips and edges with red. All BrazelBerries must be ornamental as well as tasty, and be just as at home in a decorative container as the garden bed. Released only to independent garden centres. Hardy to zone 4. Grows to 60 cm (24 in.) tall and wide. Fall Creek Farm & Nursery
Vaccinium corymbosum ‘Pink Lemonade’ Pink Lemonade highbush blueberry
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This bright new highbush blueberry offers four seasons of colour. The plants are covered in bell-shaped pinkish-white flowers in spring and deep pink fruit on reddish-brown stems in wintertime. It produces moderate yields of medium-sized, bright-pink, glossy fruit which have a mild, pleasant flavour. ‘Pink Lemonade’ looks great in mass plantings, borders, beds and mixed with other ornamentals and perennials. Mori Nurseries NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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www.NewEnglandGrows.org (508) 653-3009 New England Grows is produced by the industry, for the industry: New England Nursery Association, Massachusetts Arborists Association, Massachusetts Association of Landscape Professionals, Massachusetts Nursery & Landscape Association and a network of 40+ allied green industry organizations.
NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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NEW PLANTS
roses Rosa ‘CA29’ Campfire rose
Rosa ‘Meitafnah’ Big Momma™ hybrid tea rose Big MommaTM is a big, pink, very fragrant Hybrid Tea that is great for cutting. ConardPyle
Named after a painting by renowned Canadian artist Tom Thompson, the vibrant multi-coloured Campfire rose is sure to be world-renowned as well. The flower colour is quite variable in early summer, with yellow petals tipped with pink and becoming more pink as the season progresses. Some flowers are nearly all pink and some nearly all yellow. As the fall approaches, the flowers tend to be yellow in bud, quickly turning soft pink. This is a spreading plant, slightly wider than high, and is very resistant to black spot and mildew. J.C. Bakker & Sons
Rosa ‘Harballred’ Look-A-Likes™ Hydrangealicious shrub rose
Look-A-Likes™ Hydrangealicious is a unique new hybrid shrub rose with dense flower clusters of small red blooms with a white eye that almost look like a Hydrangea! The LookA-Likes Hydrangealicious makes for a great border plant. This variety is low-growing and easy to maintain. Conard-Pyle 20 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
Rosa ‘Meiteratol’ Raspberry Cream Twirl™ climbing rose
Raspberry Cream TwirlTM is the first striped climber to have a true modern rose exhibitiontype flower. ConardPyle
Rosa ‘Meitroni’ Francis Meilland™ hybrid tea rose
Francis Meilland™ is the 2013 AARS winner. This tall hybrid tea rose with a very large bloom, good exhibition form and strong fragrance is a multiple award winner in Europe. It is named to commemorate the centenary of Francis Meilland’s birth, the breeder behind the historic Peace rose. Conard-Pyle
Rosa ‘Novarospop’ Popcorm Drift® groundcover rose
Popcorn Drift® is the newest addition to the Drift groundcover series. Drift Roses have many of the same great characteristics as The Knock Out series, but are much smaller in habit. Like the other Drift roses: Apricot, Coral, Peach, Pink, Red and Sweet, Popcorn Drift is has excellent disease resistance and floriferousness. It is a repeat bloomer that is tough, disease resistant, winter hardy and virtually maintenance free. Willowbrook Nurseries, J.C. Bakker & Sons
Rosa ‘Sheridan’s Anniversary Blush’ ‘Sheridan’s Anniversary Blush’ floribunda rose
This perfumed, pearly-blush beauty is a bedding rose par excellence, outstanding for ease of cultivation and healthy foliage. It can be grown with confidence and makes an ideal choice for anyone not experienced with roses. The perfume is fruity with citrus undertones, a delight when cut for the vase. Grows 80cm (32 in.) tall and 60cm (24-in.) tall. Sheridan Nurseries
Technology: Compelling GREEN sales tool
BY JUDITH GUIDO
Although our industry as a whole has been a little slower than most in adopting technology, I do see the tide turning. I am witnessing more owners, managers, and field personnel research, test, and budget for technology in their companies.
While most companies in our industry are small and employees are forced to wear several hats, the use of multi-tasking, timesaving, cost-effective technologies is becoming increasingly important. The Gartner Group, a leading technology analyst firm, estimated that at the end of 2011 more than 2.1 billion people were carrying mobile handsets. These handsets are computers in their own right, capable of accessing the web, conducting commerce, designing and creating media-rich content, and communicating worldwide. Gartner predicts that these technologies will change the way both large and small enterprises conduct business. The range of capabilities and amount of data and power that individuals can now hold in the palm of their hands, and use instantly with a touch of the finger, is mind-boggling. How you choose to use, or not use, these technologies can mean the difference between success and obsolescence for your business. 22 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
With so many of our customers and prospects embracing and using the new technology, it is imperative that we are technologically connected. So which technologies hold great promise for our industry? The answer is mobile applications and media tablets such as Apple’s iPhone and iPad, and Google’s droids, along with a host of competing products. These are time- and costeffective, user-friendly tools that can be used by anybody, anywhere, to do most anything! Think about the possibilities. You can video a site, design a landscape plan, draft a proposal, and send it to a prospect, without ever leaving the site. Within minutes, a client can review and accept your design proposal. The same holds true for conducting site visits and identifying problems. Within minutes you can send a photo of the problem area along with a proposal; you may even get an approval while you’re still on the site! You can then send it back to the office where, if it is a new customer, a customer profile is au-
tomatically created, and the project is then scheduled and ready to go; and so are you— on to your next sales call, without ever going back to the office. The leading consultancy group, Deloitte, employs more than 10,000 service professionals who have their fingers on the pulse of all-things technological. They see the convergence of telecommunications, media, and technology as one of the greatest trends and opportunities for growth, especially for small business owners. They predict that in 2013, 72 per cent of all computing devices will NOT be desktop models but will be smart phones, droids, and tablets. They also predict that 45 per cent of all tablets will be purchased by companies, with that number increasing significantly in 2014 and beyond. While desktop models will still be a significant platform, mobile executives and business owners are quickly replacing computers with tablets as their preferred business tool.
Deloitte expects the growth of WiFi-only devices to outsell 4G devices, with most of the growth coming from downloading video data. If you’re not using the site, YouTube, to promote your services and products, you should think again. The video that you can shoot with a smart phone (or as I like to call them, brilliant phones) and then upload to your website is unbelievable. Why not take advantage of the visual beauty of our industry and show off your work? Deloitte also believes WiFi networks will grow 35 to 70 per cent faster in volume carried than over cellular broadband networks. They believe WiFi will become the default network for video applications and that within a year more than 68 per cent of all content will contain both video and audio. And, our customers all recognize the fact that video is great for showcasing all things landscaping and green. That brings me to the no-cost, low-cost leading technology of social media, which is a great tool for using video to educate your customers and promote your business. Despite all of the noise and evidence of its value, the majority of companies in our industry still haven’t embraced or do not use social media on a regular basis for business purposes. The growth of social media is explosive. With more than 700 million active users, Facebook now holds the record as the internet’s most visited site, surpassing Google. Facebook can be used as a key part of your company’s online presence and, in some cases companies are using Facebook as their primary web site. If you’re not using social media sites like LinkedIn, Twitter, and Facebook to connect, educate, and query your customers and prospects, you will find yourself at a distinct disadvantage. Last but not least, take some time to learn about “working in the cloud.” The term “cloud” comes from the fact that in a process flow map, the internet is depicted as a cloud icon. Cloud computing is a technology used to access services like Flickr, which is a great photographic and video service, or Google Docs, which allows you to access your documents from any computer or mobile device, meaning you don’t have to go back to your NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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office or home to access your computer. There is no doubt there is a plethora of terrific technology on the market that can save you time and money, while making your business more effective and efficient. It’s yours (or your competitor’s) for the takLT ing. Reach out and tech someone!
Judith M. Guido is chairwoman and founder of Guido and Associates, a leading industry consulting firm that has been successfully helping green companies grow their people and profits. You can follow her on Facebook and Twitter, or contact her through LinkedIn or e-mail at jmguido@sbcglobal. net or by calling 818-800-0135.
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Taking the market by storm If plants were celebrities, Medinilla magnifica would be Jennifer Lopez, Britney Spears and Lady Gaga all rolled into one big, bodacious plant, bursting with voluptuous pink blooms. Like a true celebrity, Medinilla magnifica made a stunning debut earlier this year at the Canada Blooms Flower and Garden Festival. And like many an overnight success, it took years of hard work, dedication, and trial and error to bring this exotic new tropical plant to market. “Boy, oh, boy,” says Ted Oorsprong of Northend Gardens, the company that launched the plant. “I created so much work for myself. I have spent four years working with our partners in Holland to build a market for Medinilla in North America and, like I’ve always said, if it was easy, anyone could do it.” As challenging as it has been — and continues to be — to bring Medinilla to market, perhaps the easiest task was finding this unique new plant in the first place. Oorsprong combs the world looking for unique plants suitable for a North American niche market, and the irony behind the discovery of Medinilla is that it was sitting in plain sight. While sipping coffee during a visit to an uncle in Holland a few years ago, Oorsprong spotted the potted plant sitting on the windowsill. After Oorsprong expressed interest in the unusual plant, his uncle offered to introduce him to one of only two Medinilla growers in The Netherlands. Since then the Dutch growers have made three trips to Northend’s Jordan Station farm in Ontario, and most recently, Oorsprong’s son spent several weeks at the 24 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
grower’s facilities in Holland, learning the techniques used to grow the plant in The Netherlands. In addition, Oorsprong has been working with Dr. Theo Blom, a good friend and retired professor at the University of Guelph’s Department of Plant Agriculture, who has been helping to adapt these techniques to the Canadian climate. “We’ve invested in special technology that’s very similar to orchid growing,” explains Oorsprong, “but there are still challenges to make it work.” That’s why Oorsprong and his staff are still experimenting with temperatures and light levels to increase the rate and successful development of blooms. Constant communication with the Dutch growers continues to be important. “We share information back and forth with Holland,” says Oorsprong, whose earliest challenge was to improve the success rate of the cuttings shipped from the Dutch growers. When the first shipment arrived at the Northend greenhouses, only 50 per cent rooted successfully. After two years of experimenting with various packing and shipping techniques, Northend now boasts a 90 per cent success rate. And getting the permits from the Canadian Food Inspection Agency was no easy task, either. “It took six months to get the permits,” explains Oorsprong. The challenge of learning to grow Medinilla is only half the story. The other half is about marketing. “We made the decision to put 100 per cent into our marketing efforts,” says Oorsprong, “with a new web site, Facebook
By Lorraine Flanigan
page, Twitter account, plant information tags, printed sleeves, TV appearances, giveaways, and trade shows across North America.” Since its launch in January 2012, www.medinilla.ca has achieved a whopping 16,500 hits. With such a concerted marketing effort, Oorsprong plans to transition production entirely to Medinilla within five years. Oorsprong was brought up in the family business established in 1962; he took over in 1987. Three years later, he moved the farm to its current location in Jordan Station, Ont., and he and his wife Carrie became equal partners in the business. Over the years, the two successfully developed mum and poinsettia programs, but seven years ago the nursery ceased poinsettia production when the market moved to Costa Rica, where production costs are cheaper. And over the last three years, Northend has phased out mum production, too, as the U.S. dollar exchange rate decreased, resulting in the decline of the export market. Northend now ships Medinilla magnifica as far west as British Columbia and as far south as Texas. “We’re three years away from supplying the wedding market,” explains Oorsprong, who is also working on new colours for this exotic plant. “Medinilla is like orchids were 10 to 15 years ago,” explains Oorsprong. “They used to be exclusive, but now you can buy them everywhere.” With hard work and a savvy marketing plan, Northend is well on the way to making LT Medinilla magnifica the next big thing. Lorraine Flanigan is a Toronto-based freelance garden writer.
industrynews Learn from professionals at Green Industry Show and Conference The Green Industry Show and Conference takes place at the Edmonton Expo Centre on November 15 and 16. Landscape, greenhouse, nursery, garden centre, turf and tree professionals are invited to visit more than 150 industry-leading exhibitors under one roof at the trade show. The two-day conference is presented jointly by Landscape Alberta and the Alberta Greenhouse Growers Association, and offers seminars and workshops for everyone. Speakers include Brian Minter on the changing relevancy of our industry and the potential for food gardening; Owen Vanstone on new plants and trend for the industry; and Dr. Ken Fry on invasive species in the landscape. Randy Tumber will present a workshop for landscape contractors; corporate trainer Fern Richardson will address employee retention; and Walter Schwabe will help attendees learn how to bridge technology across different communication platforms in order to streamline workflow and operations. Pre-show events include a garden centre bus tour and the LANTA nursery growers’ annual auction on November 14. For a complete list of show exhibitors, speakers and topics, visit www.greenindustryshow.com.
Congress reaches 40-year milestone Since 1973, Ontario’s landscaping professionals have turned to Landscape Ontario’s Congress to build their business, discover the latest trends, and learn about new products coming onto the market. Now celebrating 40 years of success, the members of LO and its vendor partners are proud to be marking this milestone. “The Landscape Ontario Congress show is a great tradition and meeting of the minds in the landscaping industry,” says Beth Edney, LO show committee chair. “I have been attending the show since my university days when I was studying landscape architecture, and now that I have my own business I look forward to it every year to connect with my contractors and suppliers.” Congress 2013 takes place at the Toronto Congress Centre South Building from January 8 to 13, 2013, and will once again feature more than eight acres of trade show floor, a four-day conference program, and a New Product Showcase highlighting more than 100 new products and the latest trends in the green industry.
Some of the events that will be returning to Congress 2013 include the 48th Annual IPM Symposium and the Landscape Designer Conference, both on Monday, January 7. Landscape Ontario President’s Annual Reception and Awards of Excellence Ceremony starts after the show closes January 8 and LO’s AGM starts at 7:30 a.m. January 9. Later that night, attendees and exhibitors can take in good food, good music and camaraderie at Tailgate Party XVII. A stellar line up of expert speakers including Phil Harwood, Charles Vander Kooi, Chris Heiler, Roy Prevost, Hannah Mathers, Mark Bradley, James Huston and others will address a broad range of topics chosen to help you manage your business growth and profitability. To see the complete conference schedule, go to www.locongress.com.
Nov. 30 deadline for CNLA grower of the year entries The RBC Grower of the Year award, presented by CNLA, is designed to showcase excellence in all areas of wholesale nursery production in Canada. Please note that the judging criteria has been developed to assess nurseries on their merits in each of the categories, regardless of size. The winning entrant will be announced at the CNLA National Awards of Landscape Excellence in Niagara Falls in February 2013. Download the entry form at www.canadanursery.com.
Peggy Walsh Craig steps down from COPF After a 22-year relationship with Canadian Ornamental Plant Foundation (COPF), former managing director Peggy Walsh Craig has stepped down from her transition activities. The organization’s executive director, Victoria Turner Shoemaker, established a new office in Guelph, Ont., last year. COPF administers propagation rights for growers and breeders for the benefit of the industry. Gross royalty income for ornamental plant breeders grew by 500 per cent over the 22 years of Walsh Craig’s tenure. She was honoured with a retirement dinner sponsored by the COPF board of directors on October 2 in Niagara Falls, Ont., where she acknowledged and personally thanked many of the volunteer board members who were instrumental in the success of the Foundation. Walsh Craig worked to educate the ornamentals industry both inside and outside Canada about plant patents and Canadian Plant Breeders’ Rights. Craig saw great changes in the way royal-
ties are viewed by growers and breeders during her time with COPF, noting, “The industry moved from gentlemen’s agreements to separate contracts with breeders and growers. When I started with COPF, some directors had served on the
Peggy Walsh Craig’s retirement party was held Oct. 2, in Niagara Falls, in conjunction with the COPF board meeting and elections. L to R: Sylvia Mosterman (newly elected COPF president), Peggy Walsh Craig, Philip Thompson (outgoing president), Victoria Turner Shoemaker (current COPF executive director).
board for more than 25 years. People said it was ‘an old boys club’. With the help of many others, the organization became flexible and innovative in the face of dynamic industry changes over the last 20 years.” Tom Intven of Canadale Nurseries, St. Thomas, Ont., notes, “ She served our industry with distinction and integrity.”
Echo Canada honoured as Distributor of the Year Echo Power Equipment (Canada), a national distributor for Outdoor Power Equipment in Canada, was awarded Distributor of the Year, for Classen products, by Schiller Grounds Care. At the National Distributor Meeting for North America,
Laurie Workman with Pat Capucci and Dave Navroth.
Echo Power Equipment (Canada) was recognized for increasing its Classen business by more than 45 per cent this past year. The award, presented by Pat Capucci, president and CEO, and Dave Navroth, director of sales for Schiller Grounds Care, was received by Laurie Workman, national sales and marketing manager, Echo Power Equipment (Canada). NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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industrynews Now booking 2013 garden centre inspections and consultations As a result of garden centres’ demand, Eve Tigwell will be coming to Canada twice in 2013. Garden Centres Canada has scheduled her to come in February, in addition to her usual June visit. CNLA is offering special, early-bird pricing for half- or full-day inspections/consultation opportunities. For February 2013, book by December 15, and for June 2013, book by February 2013 to save! According to one of last year’s participants, the Inspection Program is a great exercise for any garden centre to go through — with each inspection we ‘set the bar’ a little higher and try to maintain that level throughout the year. Inspections are available to both CNLA members and non-members.
The new videos cover three key topics that are crucial to consider in advance of hiring snow and ice removal professionals: Professionalism, Reliability and Risk Management. To watch the videos and check out the information materials available from SIMA, go to the “Hire a Pro” resources area located at: www.sima.org/hireapro.
potential of horticulture. Close to three million visitors are anticipated from around the world, and it is expected Flora Niagara will generate $240 million in incremental
Ontario to host international horticulture expo
The International Association of Horticultural Producers (AIPH) approved a proposal to stage a world-class horticultural event, Flora Niagara, in 2017. Landscape Ontario is among six stakeholders organizing the event. A delegation, which included Landscape Ontario’s president New video series helps Phil Charal, was overjoyed to hear the news snow season preparation presented in the Netherlands on Sept. 11. The Snow & Ice Management Association (SIMA) Flora Niagara will run for 150 days, from May has released its new information resource and 10 to October 9, 2017, in celebration of Canada’s video series. The program outlines what property 150th birthday in 2017. managers need to know before hiring a snow Flora Niagara is set alongside the Horseshoe and ice removal professional. Falls and is intended to showcase the vast
An artist’s vision of the gardens at Flora Niagara
visitor spending in the Niagara Region, and create 6,570 jobs in the province. To read more about the event, go to www. FloraNiagara.com.The next step is to leverage industry support and investment to secure LT government and private funding.
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sustainablelandscaping
Don’t work! BY SEAN JAMES
What we in this industry do
is fun — or should be. When I hit designer’s block, or I’ve just dealt with a difficult situation, I take a walk around my garden. That’s one of the benefits of working from home. I rarely walk back inside without having seen something that makes me feel good. You see, I built a garden that is both beautiful and eco-friendly. Wandering through the garden rejuvenates my spirits. I see gorgeous butterflies and pollinators on beautiful flowers. I return with a full belly from grazing on the tomatoes, raspberries, grapes, broccoli, cherries, asparagus and even tasty weeds like wood sorrel. When our crew helps with maintenance of the gardens around our office, I see how enthusiastic they are to learn and to understand the difference tiny details can make. For example, leaving a couple of bull thistles in the garden will mean flocks of goldfinches in August. (Not low maintenance, but cool!) I frequently alarm our design team by dashing in and whooping about some new, cool bird in the garden. One day, five years after I planted junipers, a flock of cedar waxwings arrived to feast. And just the other day I got my first pictures of a monarch caterpillar on my milkweed patch. (Monarchs are designated a threatened species in need of protection.) The picture ended up on our Fern Ridge Facebook and Twitter feeds and got lots of comments. Every day our crew ends up back at the office to socialize and share stories and pictures of the neat things they saw while working. (Today it was a golden agriope spider photo that had everybody excited.) Like me, many of our crew consider this fun rather than work. The job holds fascination for them and they feel good about what they do. Enthusiasm for nature is good for business. We create gardens for our customers that enrich their lives with beauty and give them joy—joy in seeing nature and eating food they’ve grown themselves—in the same way that we get joy from the gardens we create for ourselves. Think about that for a moment. Our industry enriches lives and makes the world a greater place—lofty sounding, but true. Most of the really cool projects that our design team is working on now came to us because we have a reputation, which we developed over time, for producing eco-friendly gardens. People are willing to pay a little more for a garden that is beautiful and fills their desire to make the world a better place. We build gardens that educate children. It’s great to see the wonder on children’s faces when I talk to them about nature! We build gardens that the public can see and enjoy. We help them buy into concepts like low impact development (LID) and biodiversity.
My photo of the first monarch caterpillar received lots of comments through our social media connections.
Watching how enthusiastic our designers are to learn about new native plants and new ways to use them, and how proud they are of their resulting designs, is a wonderful way to spend the day. Being invited to a client/friend’s house for an evening of fine wine and food that comes from gardens we designed is a wonderful way to spend an evening. Seeing how many people visit our garden at the Canadian National Exhibition to ask about removing turf and replacing it with gardens, or who are interested in learning about drought tolerant landscapes, for example, is a wonderful way to spend a week or two. Meeting people who share our enthusiasm for beautiful ‘green’ landscapes and seeing those landscapes grow over decades into things of great beauty is a wonderful way to spend a life. I’m often fond of saying that while I may not be looking forward to old age, I am looking forward to driving around in my hovercar when I’m 80 and looking at all the trees I’ve planted. I’m a very lucky person. I found a hobby that became a career. Sure, not all days are perfect days, but it’s a wonderful life we in this LT industry lead, if we just take a moment to realize it.
Sean James is owner of an Ontario-based, environmentally-conscious landscape design/build/maintenance company. In addition, he is an eco-consultant and a popular speaker.
NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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legalmatters
Introducing a glossary of construction legalese
BY ROBERT KENNALEY
There are many legal or contractual concepts, terms, and conditions used in tender packages, contracts, insurance policies, legislation, and dispute resolution that readers might find confusing or incomprehensible. It can be difficult to impart the meaning and significance of many of these in our regular column. We have accordingly decided to intersperse, among our regular articles, a catalog of short and concise summaries of what a particular principle, term, or condition might mean, and how its operation might impact your business. Accordingly, without further ado and in no particular order, here is the first installment of our glossary of construction law and contract legalese, Contra proferentum and the parol evidence rule Contra proferentum is a Latin term which stands for the proposition that where a contractual term or condition is vague or ambiguous such that it can have more than one meaning, the party who did not draft the contract is entitled to his or her reasonable
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interpretation in that regard. In other words, the contract will be interpreted against the party who drafted it, so long as the other party’s interpretation is not unreasonable. The principle will only apply if the contractual language in question is unclear. The principle can also be overridden by legislation: in Ontario, the Consumer Protection Act (for example) appears to provide that ambiguities in a consumer agreement will be interpreted in favour of the consumer, regardless of who drafted the contract. The parol evidence rule is also a rule of contract interpretation. It provides that, in the event of a contractual dispute, a court will not ‘look behind’ the expressed words in the contract to understand what the contract means, if the contract is clear and certain in that regard, on its face. In determining whether or not the contract is clear on its face, the court will generally look at the entire contract. In other words, it will consider the language in question in the context of the rest of the contract, before determining whether or not the language is clear. Where uncertainty does exist, the court can
then (and only then, according to the principle) look at extraneous or collateral factors. These can include pre-contractual negotiations and the conduct of the parties both before and after the contract was entered into. Liquidated damages Liquidated damages clauses are those contractual clauses that state that where a certain event occurs, one of the parties to the contract will automatically be entitled to specified compensation, as ‘damages’ arising from the event itself. Thus, for example, a construction contract might provide that the owner will be entitled to $1,000 per day, as damages for delay, for every day a project goes over schedule. The theory behind such a clause is as follows: the parties to the contract would rather determine in advance (to use our example) what a day’s-worth-of-delay is worth. In this way, in the event of delay, the parties need not have to fight over (and lead evidence of) what the damages actually turn out to be. Liquidated damages clauses are enforceable, so long as it can be established that they
legalmatters were a genuine pre-estimate of what the damages would be. If the court determines there was no genuine pre-estimate of the damages but, rather, that one party is attempting to impose a penalty on the other for a failure to perform in certain circumstances, the court will generally strike the clause as being unconscionable and unenforceable. Thus, for example, if the owner says that one-day-ofdelay is worth $5,000 under a $50,000 contract that was going to take six months to complete, the Court would most likely strike the clause as a penalty. The person attempting to rely on the clause must accordingly be able to show, at first instance, that the clause was, in fact, a genuine pre-estimate of what the damages would be. Where the clause is a genuine preestimate but turns out to be less than the actual damages, the person entitled to recover the damages is most likely limited to what was agreed to under the contract. In relation to liquidated damages for delay, it is not true (as some believe) that the clause can only be enforced where there is a corresponding ‘bonus’ clause giving the contractor additional compensation for finishing the job early. Subrogation Subrogation is an insurance concept. Liability and property insurance policies allow insured parties to claim under the policy and recover in the event that certain events occur, so long as the insurer is not otherwise entitled to deny coverage under terms of the insurance contract. Third-party liability policies will also generally cover the insured for the cost of defending an action commenced against the insured. Subrogation is a term in the insurance contract (between the insurer and the insured) that provides that, in the event the insurer pays out under the policy, the insurer will have the sole right to pursue the persons actually responsible for the loss in question. For example, where I am insured for damages to my property caused by fire, and my insurance company pays out under my policy, the subrogation clause in my insurance contract will allow my insurance company to pursue the persons actually responsible for
the fire, to recover their costs of administering and paying out on my claim. Similarly, in the construction context, if my earthworks subcontractor fails to properly compact the base for my building, such that the building slips, and if I am then sued by my homeowner/client and my insurance company pays out under the policy, subrogation will allow my insurance company to pursue the subcontractor. Similarly, if the subcontractor’s insurer paid out on a claim, it may be entitled by way of subrogation to pursue the geotechnical consultant who prepared the report upon which the subcontractor relied, and so on. Subrogation can be tricky, especially in construction. The scope of any such right will depend on the wording of the individual insurance contract. Also, where multiple insurers are in place and/or where umbrella or builder’s risk policies are in place for an overall project, the rights of subrogation as between the various insurers might be predetermined by parties in the construction contracts. This is one of the reasons why contractors and subcontractors should confirm with their brokers that they can provide and agree to contractual insurance requirements, before the contracts are signed. LT
Robert Kennaley has a background in construction and now practices construction law in Toronto and Simcoe, Ont. He speaks and writes regularly on construction law issues and can be reached for comment at 416-368-2522 (Toronto) or 519-426-2577 (Simcoe) or at kennaley@mclauchlin.ca. This material is for information purposes and is not intended to provide legal advice in relation to any particular fact situation. Readers who have concerns about any particular circumstance are encouraged to seek independent legal advice in that regard.
NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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managementsolutions
Systems: Key to Superstars BY MARK BRADLEY
Several years ago I remember looking at a sign that hung at the entrance to our shop. We were growing, we’d lost a key person or two that year and I really needed to find a foreman (or two!) to keep things moving along. “Landscape Foreman For Hire. Apply Within,” it said. That sign, along with a few other ads, both published and online, would hopefully attract some interest. It was a well paying position. We were taking on unique, interesting work. The projects were challenging, but rewarding. When you finished, you really had a sense of pride in what you had accomplished. We gave our foremen more information and authority than what they would be used to elsewhere. I believed we offered a great opportunity. I crossed my fingers and hoped. Fast forward a few months and I wasn’t any further ahead. The sign and the ads brought interest, but three months and three foremen later, I was out front hanging the sign once again. All three candidates had over-promised, under-delivered and ultimately didn’t last long. I needed a great foreman. I was ready to pay for a great foreman. I wish this story had happened only once or twice, but the same story has played out in many different positions in my company, from accountant to delivery driver. Yet no position is quite like a foreman. Hiring a foreman is like handing the keys to your business over to someone else. l They load trucks and ensure the necessary people, equipment, tools, and materials are prepared l On site, they create daily plans, delegate tasks and ensure we work safely, minimize warranty and call backs, and bring jobs in on time and on budget l Their conduct, cleanliness, and organization are the face of my business to my customers, to their neighbours, and to every potential customer who passes by our jobsite 30 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
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They need to plan days in advance to ensure we’ve got everything we need when we need it They make decisions on-the-fly when faced with obstacles like weather, design changes, customer requests, equipment breakdowns, and unexpected surprises They help us ensure extra work is tracked and ultimately billed to the customer They ensure crews track their time accurately, for payroll and job-costing They ensure our company systems, policies and procedures are followed each and every day They are ultimately responsible for ensuring that, at the end of the job, our customers will be our best advertising and marketing tools.
And when my foreman failed in any of these responsibilities, I was ultimately left to pick up the pieces and fix the mistakes. In any major company, someone with these responsibilities might be called a vicepresident or senior manager. Now, here I was, handing the keys to my business and my personal livelihood to the first few ablebodied people who responded to our sign. I needed, against all odds, to find that onein-a-thousand foreman who would walk through my door and handle all these responsibilities like I would. I had the sales opportunities. There were customers willing to pay fair market value for our services. I had built up a fleet of equipment that gave us a cost + productivity advantage over many of our competitors. I just needed some people that could help me get this work done! But after many attempts, I had to accept the fact that no matter how good I thought our company was, or how many awards we’d won, superstars were just not going to beat down our door. But I had to do something — this was the bottleneck slowing our success.
The real problem starts to surface when you get really honest with yourself. Superstars are few and far between in our industry. Extraordinary people rarely pick the green industry to pursue a career. Will that ever change? We’re seasonal, it’s hard work and long days, you get dirty and sore, and other trades pay better wages. My people problem was always going to be a problem and I needed a way to fix it. Looking back, I realize now that our ‘foreman-for-hire’ sign was a clear indicator that we were not a systems-based company. We were a company that depended too much on everyday decisions made by people — most especially me! Our real problem wasn’t that we couldn’t find great people. Our problem was that we depended on finding them. We needed systems. Systems that took the ideas and plans from my head and put that information in the hands of my people. Systems that clearly told my staff: l What tasks needed to be done l Who was responsible l When they happened l How they were to be carried out (safely, quality specs, time constraints). So began one of the longest, but most rewarding journeys in my landscape company’s growth and development. There were many late nights, weekends and vacations spent thinking about, then documenting a better way to do what needed to be done. There were systems that worked, those that didn’t, and those that needed four or five changes before we got it right. There were many new policies, procedures and company meetings. There were people who couldn’t, or didn’t want to, keep up with the change. There were staff that didn’t survive the changes. New people were quicker to adopt the systems, since they
didn’t know any better. They were impressed we had systems, and it was all they knew since their first day in our company. I still look at my landscape company as very much a work-in-progress. There is always another problem to fix. But my problems today are far different than the problems I had back then. I don’t worry whether my crews brought fuel to site, whether they’re taking too long to get out of the yard in the morning, or whether our job-costing hours are accurate. My foremen know they are responsible for those issues, and our company systems ensure those tasks get done right. I’m freed up to worry about the bigger issues. Like: l Making sure the sales pipeline is full l Making sure we’re making money l Making it home for dinner (at a “normal” time) with my family. Our company’s systems help us get around the people problem. Our success doesn’t depend on great people. We depend on good,
disciplined people who follow systems. Good people with great systems make for great companies. Better still, our systems develop future superstars within our own company. Before, I found myself constantly wading through other company’s castoffs, trying to find exceptional people who could run my sites like I would run them. Our systems, combined with a company culture that offers and promotes continuous training and education within, push our own employees up the ranks. Instead of looking outside my company for help, I typically have anywhere from two to five lead hands ready to take on a bigger role. These ‘developing stars’ often need help with leadership and planning skills, but they already know our company systems, our policies, and the company culture/work ethic. We don’t have to absorb weeks or months’ worth of ‘mistakes’ while we bring new employees up to speed. Don’t get me wrong — great people make great companies too, and I owe a lot of my
success to the great staff that surrounds our company. We can never have enough great people. But while I’m hunting down the best and brightest stars of the industry, great systems and good disciplined people form the backbone of our company. Hiring landscape foremen, and all staff, is so much easier when you have the right systems in place. You’re happier because your people are better trained and more productive right away. Your staff are happier because they know what’s expected and who is responsible. Looking back, our systems were some the LT best investments I ever made.
Mark Bradley is president of The Beach Gardener and the Landscape Management Network (LMN), in Ontario. LMN provides education, tools and systems built to improve landscape industry businesses.
Ceremony and President’s Reception 4:45 p.m. President’s Reception — 5:15 p.m. Ceremony Plaza Ballroom, Doubletree Hotel by Hilton Toronto Airport (Ticketed Event, includes President’s Reception. $55 per ticket)
Get inspired by the talent and creativity of our landscape construction, maintenance and design contractors. Presenting Sponsors:
This event is the place to be if you appreciate professional standards and quality. Join the President of Landscape Ontario, Phil Charal, at the Wine and Cheese Reception, preceding the ceremony.
Supporting Sponsors
Business attire suggested. For more information, visit www.loawards.com. NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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roadtosuccess
Planning for success BY ROD McDONALD
There is a 2,000 seat concert hall in Regina that hosts many events throughout the year. Recently, the Regina Symphony Orchestra was staging the opening gala for their 104th season. I had dressed in my tuxedo and reminded myself that I was to use ‘company manners’. That’s as good as I can be. We arrived in plenty of time, but there was one problem. Half the parking spots were under construction. People were driving all over the place, parking in the strangest manner. It was chaos! Only two employees of the concert hall were outside. Were they controlling parking? Nope. The two stood side by side, telling concert goers the one and only parking lot was full. Neither of them attempted to organize the parking along the street. Again, I say, it was chaos. So what does this have to do with you and the garden centre/ greenhouse business? It’s simple. The concert hall’s failure to accommodate guests resulted in some pretty hard feelings. The good news for them is that they can get away with it, to a certain extent. It’s not as if any of us had much choice, since we had already purchased
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tickets. We either went to the concert or we lost the money we spent on our tickets. But your customers have a choice about whether they shop at your business. In fact, they have many, many choices, and if you do not accommodate them, there are consequences. Let’s start with the parking issue. One of the true heroes of our industry was the late Burt Rutman, who owned Lyndale Garden Centre in Minneapolis. Burt had room for 300 cars in his parking lot, but he knew that, come Saturday afternoon, chaos could erupt if there were no controls. He would hire off duty policemen, in uniform, to direct the traffic. He said that drivers listened to the policemen in uniform, that they created a buzz within the community as people assumed the police had sent the traffic officers, and that he never got robbed with the police presence out front. Burt was brilliant. He once asked me what two things control how large your garden centre becomes. I answered, as a young man, “ambition and perseverance.” He laughed and said the two things that control growth are the size of your parking lot and the number of tills you have open. I was willing to listen to the man; after all he had achieved a level of success that most of us only dream of. My parking lot held only 70 cars, but I valued each of those spaces when we were busy. On my staff were a number of high school students who did everything from carry-outs and deliveries to moving product from the back to the front. They were the ‘legs’ of our operation. One of their duties, and it was a prized duty by the students, was to keep the parking lot flowing when we got busy. They put on striped, safety vests and, armed with a parking baton in each hand, they would assist arriving customers in locating a parking spot. They would also alleviate the stress of departing customers by helping them back out. Their main duty appeared to be assisting customers, but in reality, they were there to ensure that the parking lot did not become jammed with motorists leaning on their horns in fits of anger. That is not a good thing for any retailer. In all the years I had the students on parking lot patrol, we received many appreciative compliments and only one complaint. The one and only complaint came from a codger who said, “I don’t like being told where to park.” I asked him if he liked to complain about anything and everything and he readily agreed, even laughing at himself. I have never forgotten what a good friend once told me. He came to my place to pick up some tomatoes and lawn fertilizer, but when he saw how full my lot was, he went down the street to my competitor, whose lot was not full. He said our friendship was not worth the hassle of a full parking lot. That stuck with me. How many times did I lose a sale because of the perception that there was no place left to park? As business owners, we have to be able to anticipate our cus-
tomers’ needs and wants long before they are even aware of them. Sometimes we become too narrowly focused on our product line, our price, and our service capability and fail to see other important aspects of our customers’ experience, such as parking. When I visit garden centres, nurseries and greenhouses, I am impressed only if they are clean. Too often, I find messes that have been sitting for much too long. If I find dead plants and dirty housekeeping to be a turnoff, then your customers are likely to as well. There used to be a greenhouse not far from my business that was known for sloppy housekeeping. My maintenance manager had to drive by this place daily on his way home. He would stop in from time to time, to see just how bad, bad could be. One day he noticed a dead potted mum on the first bench as you walked into the greenhouse. It was the first thing customers would see! It was there for four weeks before it was finally removed. This is not good for business, but you didn’t need me to tell you that, did you? Gerry Schroer, who was a legend at Bailey’s Nurseries, always liked to say, “If a customer sees a dead plant in a nursery, they think, “If the pros can’t keep it alive, then neither can I.” You should never let the customers see your mistakes. When we plan our operations, we need to take human nature into consideration. A fellow building his first garden centre had some plans drawn up and asked me to inspect his concept. The first thing I noticed was he had provided a lane for traffic in front of the garden centre with a few spots for handicapped parking and pickup. I told him he was in for a rude awakening if he thought people would respect the intent of those parking spots. There are some who will, but there are those who will insist the criteria don’t apply because they are “just going to be a couple of minutes.” My ideal garden centre has no lane in front. The parking lot is adjacent to the garden centre entrance, with handicapped designations close to the entrance. Pickup spots should be at the side, to keep those
who might be tempted from using them as quick parking spots. The same applies to inbound vehicles or loading-in areas. I have seen a garden centre with no such provisions and customers actually had to crawl over and around the truck and its load to get inside the front door. You need to have an area, far removed from your customers, where you can safely unload your inbound trucks, sort the arrivals, and check them in. Many years ago, I made the mistake of having my receiving area visible to my customers. Whenever we would be unloading racks of bedding plants, we would have customers swarming the racks, assuming that the fresh arrivals were superior to what was sitting on the bench. I solved the problem by concealing the area with a polycarbonate wall that no one could see through, thus removing the visual temptation. There may be areas where you do not want your customers wandering around. Often, signs only keep some people out, not all. It is in your best interest to ensure you have some physical and visual barricades between your retail area and your receiving/staging grounds. I am fully aware that some topics I write about are pretty basic and I am hardly offended if someone regards them as simple. I get that. Here is my kick. If what I write about is so bloody simple, then why is it that so many garden centres are in violation of these basic rules? My answer to this is that nothing is as rare as common sense these days. Planning is in your best interest. Preparing for rogue customers is based in reality, not theoretical. Planning well in advance will always LT keep you on the road to success. It’s that simple. Rod McDonald owned and operated Lakeview Gardens, a successful garden centre/landscape firm in Regina, Sask., for 28 years. He now works full-time in the world of fine arts, writing, acting and producing in film, television and stage.
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newproducts Floating blade plow Avalanche has released its new Optimus model snow pusher with floating blade sections. The Optimus has a completely new cutting edge system that allows the steel blades to contour to the ground, even when plowing over uneven surfaces, making plowing much more efficient. Each 24-inch steel blade section trips and floats individually, which gives great precision in snow clearing. Braced side panels ensure there is no compromise of build strength. Additionally, floating wear shoes allow ‘drop and go’ plowing. Avalanche
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Quick-adjust cutting unit Jacobsen says its new TrueSet™ cutting unit makes Jacobsen mowers even faster and easier to adjust. The bulk of time saving comes from an innovative bedknife-to-reel adjustment. Technicians fine tune the TrueSet bedknife-to-reel adjustment at two points with a gear that moves the bedbar one thousandth of an inch, with an audible click. When the technician hears that click, he knows exactly how far his bedknife has moved, taking the guesswork out of bedknife-to-reel adjustment. Jacobsen
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One of the hottest trends is potted edibles, which requires a good soil mix. Fafard’s new Urban Garden Soil Mix requires less watering thanks to coco husk fiber, which retains water. The soil mix is also enriched with compost and is approved for organic gardening, making it ideal for outdoor container grown vegetables and herbs.
SourceTAG Web On-Demand Printing allows users to design custom graphics and layouts for tags, labels, signs and banners or use standard templates while accessFafard ing an extensive database of horticulture images and content. Brand your products www.fafard.ca when and where you need them. The SourceTAG platform is web based, with no need for outside software. Produce seasonal or themed tags, labels and banners as needed (e.g.: Mother’s Day, Valentine’s Day, etc.). Source ID Horticulture Decorative fences
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Designer Gabions are a new way to create a backdrop or fence. Create stylistic and effective modern feature areas. Use for privacy as vertical gardens. Options for 2013 include hanging pots, lighting, and drip or misting systems. Designer Gabions come powder coated or galvanized. Very low maintenance. Other Designer Gabion products are boxes used for pergola post’s base decor, planters, garbage containers, water bubblers and more. Designer Gabions
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insuranceupdate
Errors and Omissions
Insurance for design professionals by Bryan Inglis, Marsh Canada Limited
Almost any firm or individual performing services can be the cause of economic losses when things go wrong. If resulting losses are sustained by clients or other third parties, would your business have the resources to defend a claim—no matter how baseless it is? The right Errors and Omissions (E&O) policy may pay for resulting judgments against you, including court and defence costs, even years after a job has been completed. In the design field, Certified Landscape Designers (CLDs), land planners, tree specialists/arborists, irrigation designers, landscape gardeners, horticultural consultants, and water and land drainage consultants are all susceptible to E&O claims. To complicate matters, professional services are often excluded from coverage in Commercial General Liability policies. If you are performing professional services without E&O insurance coverage, you are running a serious risk. Professional Liability policies are designed to provide coverage for claims of damages and may be triggered simply by a demand for money or services as the result of an alleged negligent act, error, or omission in the performance of professional services. Errors and omissions insurance protects your company if a client alleges that you were professionally negligent or failed to perform professional duties as outlined in a contract. Even if these accusations are unwarranted, the ever-increasing cost of legal and defence fees can quickly affect your company by inflicting financial hardship on you, your family, and your employees. Has a client ever accused your design services of causing property damage, bodily injury, or financial loss? Would you be covered in such an instance? The answer may depend on whether you completed the installation or if it was handled by a third party.
Designing a Landscape Installation of Various Types For a Third Party: If the design installation results in bodily injury or third party property damage, this, along with any resulting financial loss, would be excluded from the Commercial General Liability policy as a professional service. Even if it was the company fulfilling the job that installed the product incorrectly, your company could still be named in the lawsuit and at a minimum you would incur defence costs to be removed from the action. Designing a Landscape Installation of Various Types To Be Completed by You and/or Your Employees: If the installation is done incorrectly and results in bodily injury or third party property damage, under the HortProtect Commercial General Liability, this is covered as part of your operations and not excluded as a professional service. If you are not a HortProtect policyholder and provide design services for your company, check with your current insurance broker to see if you are covered for this exposure. Following are some claim examples: Claim: Water in basement A contractor cites design as the issue, having built a backyard landscaping project “exactly per the design.” As a result, the natural flow of water from the downspouts comes towards the house as opposed to away from house and floods the basement. Regardless if design is the issue or not, a statement of claim has been served and a defence must be brought forward. A Commercial General Liability policy would not respond, and a Professional Liability policy would be required for coverage. Claim: Vicarious liability A tree company is hired by Client A to provide services. Client A’s neighbour
asks for an impromptu opinion on the stability of a tree on his property. The tree company confirms at a glance the tree looks “okay.” The tree falls over within a month and collapses Client A’s neighbour’s roof. The neighbour sues the tree company for damages. A Commercial General Liability policy would not respond, and a Professional Liability policy would be required for coverage. Even the most skilled professionals can make mistakes and even the smallest mistakes can result in serious consequences. From human error to equipment failure, many circumstances can result in a lawsuit. E&O insurance should be considered essential coverage for any professional service providers. This article is not intended to be a comprehensive resource on the subject of E&O liability. It is simply a general overview of some of the key issues and considerations facing design professionals today. Marsh Canada recognizes the importance of managing the risk associated with this exposure and has full advisory capabilities on both potential LT liabilities and appropriate protection.
Bryan Inglis is a member of the Consumer Practice of Marsh Canada Limited. He can be contacted at bryan.inglis@marsh.com or 416-349-4368. Marsh Canada is the exclusive business liability insurance broker of the HortProtect insurance program. HortProtect is the only green industry-directed insurance program—designed to meet the specific needs of the green trades. HortProtect is endorsed by the Canadian Nursery Landscape Association.
NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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cnlanews Research update The Canadian Nursery Landscape Association (CNLA) and the Vineland Research and Innovation Centre (VRIC) have recently signed a commercialization agreement for the rose breeding programs, formerly administered by AAFC’s Morden Research Station. VRIC is more than just a research centre; it is designed to provide research that benefits our industry. As a stakeholder of VRIC and with two members on the board, CNLA helps to drive the research agenda. A key focus of this partnership is providing research that matters, and generating funds for it. To stay on the pulse of the latest research and reports in the horticulture industry, visit www.cnla-acpp.ca/research.
Government relations CNLA executive director, Victor Santacruz, has been named the chair of the Energy and Environment Working Group. This is one of nine working groups that make up the Horticulture Value Chain Roundtable (HVCRT), created by Agriculture and Agri-Food Canada to better collaborate with sector stakeholders. Our industry has a strong representation in the HVCRT with many association members in key positions including: Luce Daigneault, chief executive officer of FIHOQ, who is chair of the ‘Ornamentals WG’ and the ‘Labour WG’; Sally Harvey, Landscape Ontario’s manager of education and labour development, who is chair of the subcommittee ‘Sector Promotion and Career Awareness’; and Bill Stensson, CNLA president, who is co-chair of the ‘Water WG’. Our strong participation in these working groups is vital as it enables us to discuss challenges, opportunities, and plans of action for our industry with the government.
CFIA hosts NAPPRA consultation The Canadian Food Inspection Agency (CFIA) hosted an industry consultation with the ornamentals sector on changes to the plant list of policy directive D-08-04, also known as Canada’s Not Authorized Pending Pest Risk Analysis, or NAPPRA, directive. The purpose of the consultation was also to inform nursery growers involved in the import and export of plants about the implication and status of the U.S. implementation of their own NAPPRA regulations, expected later in 2012. The updates to CFIA’s NAPPRA list does not seek full equivalency with the U.S. list, as to do so would have had a serious impact on the ability of Canadian nurseries to import plants from other countries. However, although Canadian growers 36 | NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES
may lose access to the U.S. marketplace for some plants where there are discrepancies between the Canadian and U.S. lists, the CFIA has committed to working with USDA to better align the NAPPRA lists of both countries. (For more information, go to www.cnla-acpp.ca/ growers.)
IGCA Congress
Canada had excellent representation at the IGCA Congress held this past August in Bonn, Germany, with 26 garden centre delegates.
In August, the International Garden Centre Association (IGCA) Congress took place in Bonn, Germany. For the first time, Canada had the largest number of delegates in attendance, 26 out of 218 total attendees, with 18 countries represented. The Congress included visits to many incredible garden centres and cultural sites. Victor Santacruz says of the event, “There is a lot that can be learned from attending. All retailers should make it a priority to go.” He also recommends talking with someone who attended a past event to get a better understanding of what’s involved. Save the date for the 2013 Congress, October 6 to 11, in Melbourne, Australia. Registration is now open! Contact rebecca@canadanursery.com for a copy of the registration form.
Floriade The CNLA board and many of our members had the opportunity to visit Floriade, the world horticultural expo in Venlo, Netherlands, this year. Held in Holland, this event happens only once every 10 years. While there, board members explored the 163 acres of park and nearly 100 acres of show grounds, visiting the five themed ‘worlds’, including Europe’s largest indoor flower exhibition. It was a great opportunity to see the latest innovations in the world of horticulture, as well as experience an event of this size, especially since a group of stakeholders, including Landscape Ontario, is organizing a world horticulture exhibit, Flora Niagara, to take place in Niagara Falls in 2017.
CNLA public relations committee created At the CNLA summer board meeting, a national public relations committee was created. As the
first national PR committee, its role is to promote industry through providing support to provincial public relations programs and organizing national events. Current events that will now be headed by the PR committee include the National Plastics Recycling Week, National Awards of Landscape Excellence, National Tree Day, and Green Cities, with more to come. CNLA is very excited about this opportunity to extend the reach of our industry and strengthen its voice as a collective.
Reminders The new Retail Horticulturist Exam is now available across Canada. Formerly known as the Certified Horticultural Technician designation, this exam has been updated to take into the account the changing nature of retail garden centres. Visit www.landscapeindustrycertified.org for details on the program and for locations near you. Garden Centres Canada has launched a new awards program for a national Garden Centre of the Year Award. Retailers in all provinces without an existing garden centre awards program will submit entries for the Chrysler Garden Centre of the Year Award direct to CNLA. Since Landscape Ontario has an established Retail Awards of Excellence program, all winners from this program will be offered the opportunity to enter the national awards competition in the same year of their provincial win. Landscape Ontario will send CNLA entry forms to all of its provincial winners. LT
The Canadian Nursery Landscape Association is the federation of Canada’s provincial horticultural trade associations. Visit www.cnla-acpp.ca for more information.
comingevents November 1-4, Independent Plant Breeders Conference, Embassy Suites Portland - Downtown, Portland, Ore. www.provenwinners.com/2012-IPBC November 4-6, International Irrigation Show, Orange County Convention Center, Orlando, Fla. www.irrigationshow.org November 14-16, FIHOQ Expo, Hotel des Seigneurs, Saint-Hyacinthe, Que. www.fihoq.qc.ca November 15-16, Green Industry Show and Conference, Edmonton EXPO Centre (Northlands), Edmonton, Alta. www.greenindustryshow.com November 19-21, HortEast Conference and Trade Show, Halifax, N.S. www.horteast.ns.ca November 27-29, GrowCanada Conference, The Westin Ottawa, Ottawa, Ont. www.growcanadaconference.ca
November 28-30, PM Expo, Metro Toronto Convention Centre, Toronto, Ont. www.pmexpo.com
January 14-16, CENTS 2013, Greater Columbus Convention Center, Columbus, Ohio www.centshow.org
2013 January 7-9, Great Lakes Trade Exposition (GLTE), DeVos Place, Grand Rapids, Mich. www.glte.org
January 16-18, Mid-Am Trade Show, McCormick Place West, Chicago, Ill. www.midam.org
January 8-10, Congress 2013, Toronto Congress Centre, Toronto, Ont. www.locongress.com
January 22-25, International Plant Fair, Essen, Germany, www.ipm-messe.de
January 9-11, The Mid-Atlantic Nursery Trade Show, Baltimore Convention Center, Md. www.mants.com
January 23-25, The Tropical Plant Industry Exhibition (TPIE), Greater Fort Lauderdale/ Broward County Convention Center, Fort Lauderdale, Fla. www.fngla.org/tpie
January 9-11, Northern Green Expo, Minneapolis Convention Center, Minneapolis, Minn. www.northerngreenexpo.org January 9-11, Indiana Green Expo, Indiana Convention Center, Indianapolis, Ind. www.indianagreenexpo.com
January 31-February 2, ANLA/OFA The Next Level, Gaylord Opryland Hotel, Nashville, Tenn. www.onevoiceoneindustry.com January 25-29, CGSA/WCTA Canadian International Turfgrass Conference and Trade Show. Toronto, Ont. www.golfsupers.com LT
classifieds EMPLOYMENT OPPORTUNITIES
EMPLOYMENT OPPORTUNITIES
SERVICES AND SUPPLIES
Stevensville Lawn Service An award-winning landscape construction company looking for a Designer/Estimator possessing a college university degree in landscape design. Willing to comminucate with the private and commerical sector on all landscape challenges. Self-motivated, proven track record, strong communication, organization and leadership skills. Responsible to see that the design intent and developed project plan is carried out. Forward email to: kim@slsi.ca or fax (905) 382-3580
Stevensville Lawn Service An award-winning landscape construction company looking for a Soft Surface Foreperson needs minimum 5 years experience with capability of reading blueprints. Experience sodding and planting of trees, shrubs, grasses and perennials using good horticultural practices. Forward email to: kim@slsi.ca or fax (905) 382-3580
LARGE TREE MOVING AND SALES 115 inch and 90 inch tree spades available for hire. Largest truck mount machine in Ontario. Call Burkraft Services (905) 689-1269
Stevensville Lawn Service An award-winning landscape construction company looking for a Hard Surface Foreperson needs minimum 5 years experience with capability of reading blueprints. Experience including flagstone, natural stone walls, retaining walls, armourstone. Possess attention to detail. Able to implement projects and to multi-task while directing staff. Forward email to: kim@slsi.ca or fax (905) 382-3580
TO ADVERTISE: E-mail your name, phone number and ad to Robert at classifieds@ landscapeontario.com. Full details on how to advertise on our website at www.landscapetrades.com/classifieds
EQUIPMENT
NURSERY STOCK WHOLESALE TREE NURSERY Growing caliper shade trees and evergreens. Custom tree basketing. Contact us for availability and pricing. STAM NURSERIES INC. 593836 Hwy 59, RR 2 Burgessville, ON N0J 1C0 Ph. (519) 424-3350 • Fax (519) 456-1659 E-mail: info@stamnurseries.com www.stamnurseries.com
ProLineGRABBER Ball & Pot handlers Complete Line of Attachments for Skidsteers, Loaders, Excavators & Tractors Toll Free: (877) 625-9677 Website: shawbros.ca
SERVICES AND SUPPLIES BRENT QUARRIES MUSKOKA GRANITE PRODUCTS • Black and Pink Clearstone • • RIP-RAP • Armour Stone • • Rail Ballast • Golf Course Sand • (705) 765-6447 www.brentquarry.com Email: inquiry@brentquarry.com
FINN Hydroseeders & Bark Blowers New and Used • Flex Guard FRM • Soil Guard BFM • Erosion Control Blanket Seed & Fertilizer Toll free: (888) 298-9911 • Fax: (905) 761-7959 www.fibramulch.com NOVEMBER-DECEMBER 2012 | LANDSCAPE TRADES |
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where to find it COMPANY
PAGE
PHONE
WEBSITE
Atlas Polar Company Ltd
26
888-799-4422
info@atlaspolar.com
www.atlaspolar.com
Beaver Valley Stone
33
416-222-2424
info@beavervalleystone.com
www.beavervalleystone.com
Caledon Treeland
32
800-268-9516
treeland@treeland.ca
www.treeland.ca
Cut Above Natural Stone
39
888-557-7625
cutabovestone@live.ca
www.cutabovenaturalstone.com
Dutchmaster Nurseries Limited
5
905-683-8211
sales@dutchmasternurseries.com
www.dutchmasternurseries.com
Easy-Flo
23
866-507-8348
info@easy-flo.ca
www.easy-flo.ca
Echo Power Equipment Canada
15
877-324-6660
info@echo.ca
www.echo.ca
General Motors of Canada Ltd
40
800-GM-DRIVE
Hustler Turf Equipment
29
800-395-4757
sales@hustlerturf.com
www.hustlerturf.com
2
905-294-7477
info@kubota.ca
www.kubota.ca
19
508-653-3009
info@newenglandgrows.org
www.newenglandgrows.org
Kubota Canada Ltd New England Grows Inc Ontario Tire Stewardship
www.gmcanada.com
9
888-687-2202
info@ontariots.ca
www.ontariots.ca
Pro Landscape by Drafix Software
17
800-231-8574
sales@prolandscape.com
www.prolandscape.com
Stonemen’s Valley Inc
28
905-841-8400
info@stonemensvalley.com
ww.stonemensvalley.com
Thames Valley Brick
38
905-637-6997
info@thamesvalleybrick.com
www.thamesvalleybrick.com
The Salt Depot
34
905-479-1177
info@saltdepot.ca
www.saltdepot.ca
TIMM Enterprises Ltd
38
905-878-4244
sales@timmenterprises.com
www.timmenterprises.com
TIMM ENTERPRISES LTD. Mail: P.O. Box 157, Oakville, Ont. L6K 0A4 Office & Warehouse: 5204 Trafalgar Rd., Milton, Ont. L0P 1E0 Phone (905) 878-4244 Fax (905) 878-7888 Sales 1-888-769-TIMM (8466) www.timmenterprises.com sales@timmenterprises.com
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SAW CUT ARMOR STONE (TORCHED FACE) $120.00 PER IMP TON. SAW CUT WEATHERED LIMESTONE $75.00 PER IMP TON.
14” ARMOR STONE, 2 WIDE AND 3 WIDE $50.00 PER IMP TON. 22” ARMOR STONE, 2 WIDE AND 3 WIDE $50.00 PER IMP TON.
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