McClatchy
Product Handbook
core Products Job postings priority state regional national resume database brandbuilder ancillary products cross posting interactive voice response standard ivr customized ivr international offerings data store (ofccp) branding products employment branding featured employer vertical featured employer diversity featured employer job branding career fairs search engine optimization integration intro to integration mapping mega post rdb webservice applink smartfax career site hosting ats partners advertising products banners skyscrapers leader boards stand alone emails job alert sponsorship newsletters monday morning emails branded packages new store opening package diversity branding package seasonal hiring package college experience products premium job posting employer spotlight plus channel employer spotlight stand alone emails broad enewsletter diversity enewsletter finance enewsletter healthcare enewsletter bundled packages channel bsed package diversity based package broad based package diversity banner advertising employer of the week Home Page employer of the week career section button ads product discounting guidelines guide to product training videos on merlin core Products priority state regional national resume database brandbuilder ancillary products cross posting interactive voice response standard ivr customized ivr international offerings data store (ofccp) branding products employment branding featured employer vertical featured employer diversity featured employer job branding career fairs search engine optimization integration intro to integration mapping mega post rdb webservice applink smartfax career site hosting ats partners advertising products banners skyscrapers leader boards stand alone emails job alert sponsorship newsletters monday morning emails branded packages new store opening package diversity branding package seasonal hiring package college experience products premium job posting employer spotlight plus channel employer spotlight stand alone emails broad enewsletter diversity enewsletter finance enewsletter healthcare enewsletter bundled packages channel bsed package diversity based package broad based package diversity banner advertising employer of the week Home Page employer of the week career section button ads product discounting guidelines guide to product training videos on merlin core Products Job postings priority state regional national resume database brandbuilder ancillary products cross posting interactive voice response standard ivr customized ivr international offerings data store (ofccp) branding products employment branding featured employer vertical featured employer diversity featured employer job branding career fairs search engine optimization integration intro to integration mapping mega post rdb webservice applink smartfax career site hosting ats partners advertising products banners skyscrapers leader boards stand alone emails job alert sponsorship newsletters monday morning emails branded monday morning emails branded packages new store opening package div
core Products Job postings priority state regional national resume database brandbuilder ancillary products cross posting interactive voice response standard ivr customized ivr international offerings data store (ofccp) branding products employment branding featured employer vertical featured employer diversity featured employer job branding career fairs search engine optimization integration intro to integration mapping mega post rdb webservice applink smartfax career site hosting ats partners advertising products banners skyscrapers leader boards stand alone emails job alert sponsorship newsletters monday morning emails branded packages new store opening package diversity branding package seasonal hiring package college experience products premium job posting employer spotlight plus channel employer spotlight stand alone emails broad enewsletter diversity enewsletter finance enewsletter healthcare enewsletter bundled packages channel bsed package diversity based package broad based package diversity banner advertising employer of the week Home Page employer of the week career section button ads product discounting guidelines guide to product training videos on merlin core Products priority state regional national resume database brandbuilder ancillary products cross posting interactive voice response standard ivr customized ivr international offerings data store (ofccp) branding products employment branding featured employer vertical featured employer diversity featured employer job branding career fairs search engine optimization integration intro to integration mapping mega post rdb webservice applink
table of contents CP Core Products CP1 Priority Jobs CP3 Candidate Management CP4 Resume Database CP6 BrandBuilder CP7 Insur-a-Hire
core products: JOB Postings
description Priority Jobs (DMA) Priority Job Postings are sorted by relevancy. Due to the amount of postings on CareerBuilder.com, Priority Postings give customers maximum exposure. Jobs get posted in a specific DMA or Designated Market Area; generally a Metro city including a 30-mile radius.
selling points J obs are posted for one calendar month Job Postings give the companies exposure for their open positions, reaching an average of 22 million unique candidates monthly n Job Postings are a great way to reach the quality passive candidates that do not post resumes n Job Postings enable customers to “sell� their opportunities while selling the company n Job Postings enable customers to build a proprietary database of quality resumes n n
CP1
core products: JOB Postings
product features screeners Your clients have the ability to create screener questions for their job postings. The screener questions enable the client to ask the candidate specific questions, helping determine the best candidate for the position. Putting screener questions on Job Postings, save the clients time from sorting through resumes of each applicant. They may instead focus on those that scored the best on the screener. n n n n n
Each screener can contain up to 20 questions Different screeners for each job are available Unlimited number of screeners Data is delivered and stored with the application Allows for private screeners and shared screeners Can sort applicants by screener score Scoring based on importance of question & importance of answer as defined by client n Multiple choice or free form text formats n Questions can be required or optional n Free form or fill in the blank cannot be scored by CareerBuilder.com n n
Account Wide Screeners (EEO) n You can have only one account wide screener n If set up, account wide screener (EEO) questions will be asked on all jobs posted, even if they specify “No screener� on the job n Gender, race, veteran; and disabled are the only optional EEO questions for the job seeker to answer n Additional questions to the account wide screener can be added n EEO questions can be used in conjunction with other screeners my letters The My Letters page enables customers to create an unlimited number of letters to be sent automatically when job seekers apply to jobs.
CP2
Job Templates Job Templates enable customers to set up Job Postings to save for later multiple use. M anagers of an account may create, edit, and delete templates n Template user is presented with a list of templates or the option to post a non-template job (if given access) n When a pre-formed template has been selected, the information from that template is populated on the job posting form and can be modified n
Benefits n Consistency among Job Postings n Enables customers to guard their brand, identity, and/or company language standards n Ideal for decentralized user base
core products: JOB Postings
candidate management My Applications Features My Applications provides users with a “dashboard” of applicants. Enables users to view applications by city, state, specific job, screeners, ratings, and flags. My Applications also enables user to: P erform keyword searches to find candidates that have applied to any of the posted jobs as well as allows users to search saved resumes from the database n Perform keyword searches to find candidates that have applied to a specific job n Use our navigator tools to zoom in and out of searches within folders n
My Folders Features My Folders enables users to organize candidates however they prefer, similar to using Microsoft Outlook folders to organize emails. This application enables the user to: n n
reate folders to save candidates for any purpose C Design simple hiring work flow Keyword search and zoom in/out within folders Flag/rating/notes—users can easily manage applicants with flags, rating, and notes n Rate your candidates and then sort and filter on the ratings n Flag your candidates and then sort and filter on the flags n n
Applicant Stages Features Applicant Stages enables users to easily track candidates during their hiring process. M anagers of Accounts can create, edit, and delete Account Wide Applicant Stages via “My Accounts” n Users can select a stage via a dropdown on Applications n Stage column on the Application tabs and Application Search Results n View Application Note and Stage History n
Email Candidates Features Email Candidates enables employers to easily email candidates one at a time or bulk email candidates. n n n n
Send a saved or new letter to applicants Email 100 candidates at a time CC other people Send an attachment
CP3
core products: resume database
description The Resume Database offers companies the flexibility to target their searches. Your clients can take advantage of over 21 million fresh resumes to find the best candidate for the position. Clients can buy full access or purchase slices by the following: G eographical reach (Single DMA, Regional Access, National Access) n Duration (two weeks, monthly, annually) n Category (two categories, four categories, all categories) n
selling points The CareerBuilder.com Resume Database is the most reliable in the business, guaranteeing that all resumes are fresh and posted by choice candidates n CareerBuilder.com is the only major career site that does not require candidates to post their resume before applying to a job n RDB enables customers to take a proactive approach to filling their open positions and gives them the upper hand in choosing the right candidates n Resume Database helps employers keep a bench full of quality applicants ready to fill future empty positions n
CP4
core products: resume database
product features The CareerBuilder.com Resume Database enables you to enter minimal search criteria and then drill in/out, sort, and filter to quickly get to the results you want fast. You do not have to be an expert searcher: n n n n
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Multi-city searching with relocation Users can search up to three cities or zip codes Filter by those willing to relocate to your area Using navigator tools, pools of candidates can quickly be identified Filtering options Multiple sorting options Zoom in and out of candidate pools Keyword options Choose up to 48 different search criteria Organize resumes in searchable folders Save time by saving searches for future use Employers can easily email candidates one at a time or bulk email candidates
CP5
core products: brandbuilder
description BrandBuilder creates a special way for companies to uniquely brand themselves in front of 22 million unique visitors per month, and gives them an opportunity to stand out among millions of job seekers. Job seekers benefit by gaining insight in the company. CareerBuilder.com creates a customized home page that contains a link to all open positions at the company and provides a link to the company website.
selling points Enables companies to maximize their brand exposure Differentiates a company from competitors n Increases accessibility as job seekers can find a company through a company or industry search n Keeps all company job postings in one place n Helps companies with hard-to-fill or specialized positions n Companies appear in "Search by Company" listings on the Job Seeker homepage n n
product features BrandBuilder is a multi-page profile providing job seekers with a comprehensive view of an organization and culture in an easy to view format. n Clients can customize sections of their BrandBuilder n Links to all job opportunities n “Quick Look” section with quick, vital stats on the company n Links to BrandBuilder from any area within CareerBuilder.com where the company name appears n Company logo on Job Postings n View company in the “Search By Company” search n Job seekers can search by location and category within each client’s BrandBuilder C ompanies may have multiple BrandBuilders all linking to their main corporate BrandBuilder page. For example, a client has a BrandBuilder for each division which then roll up under the main corporate page. Each division is listed so that candidates can easily navigate to other divisions of the company.
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process A ccount Manager receives notification of a new BrandBuilder customer 1 Account Manager retrieves information from company's website 2 • If company does not have a website, Account Manager requests information from customer 3 Once Account Manager has information, BrandBuilder is set-up within 48 hours
CP6