Volume 36, No.07
May 22 2015
‘Feeding the Planet, Energy for Life’ - Expo Milano 2015 BY: Kevin Markey, ACE Culinary
I am writing this from the plane coming back from Milan, Italy. Today is May 10th, 2015; I have just spent the last five days as a ‘gournalista’, a press-pass clad representative of the CIA at the world’s stage for the future of food: Expo Milano 2015. This year over 150 countries attended, from Afghanistan to Zimbabwe, and everywhere in between. With each country bringing not only their unique food, but also their ideas of how to better the world through all the glories of food. I cannot emphasize enough the importance of this event, with the theme of ‘Feeding the Planet, Energy for Life’. For the next five and half months, through to October 31st, Milan will be THE place to be to discover a world of food. It is literally the whole world’s food in one place. And by one place, I mean a massive outdoor complex totaling over 1.1 million square meters (the same as Disneyland). But yet, I covered most of it, and in just four days I was able to eat cured horse meat from Kazakhstan, Belgian fries, Peking duck, Swiss chocolate, Italian saffron risotto, Dutch meatballs, Czech pilsner (not food I know, but common, when in Milan right?). I even indulged and had some Russian Caviar. I also had a whole lot of cheese and prosecco. If you have ever had a reason to save a couple grand here it is. Since a two-day pass into the park is only fifty-five Euros, summer break in Italy should be on everyone’s mind. It was difficult to pick one place to start as I was on information overload the entire sixty hours I spent on site. Walking through the center aisle you look left and see China’s massive 15,000 square foot pavilion and looking right, just across the way, you see little Kuwait. Kuwait shipped in 150 tons of their own sand, to build their pavilion. Not ironically their theme is; ‘Water: The Challenge of Nature’. This tiny country the size of Maryland has seven desalinization plants, which produce 463 million gallons of fresh water every day. News flash; you cannot grow crops without water (Idiocracy anybody?) That is what I am talking about here folks; innovation. What is next? Wind turbines that cover the coastlines? Yep, there is a pavilion here about that. Converting every rooftop in the world into a farm? Yep, there is that too. Even McDonald’s and Coca Cola are here. Why you ask; would companies such as these be attending The World Fair? Well, my first thought was; what better way to create more customers than to attend a fair about food? Just
“Out on the Terrace”
another corporate money making scheme right? So the first day I refused to visit their pavilions, just out of liberal-commie spite (never know; they could try to brainwash me into liking their products). But I had to be sure. So on the last day I went to say hello… more like really put my press credentials to work and see if I could uncover the truth. And… after attempting to dig a little, was able to get myself kicked (more like the manager very politely handed me a business card and giving me his European ‘sorry’ smile) out of the McDonalds pavilion. But not before finding out they serve food to; a record 70 million people every day. That is right; McDonald’s is the largest restaurant chain in the world. And that got me thinking. What if the golden arches was to change their platform? What if, they made the concentration of their mission statement about sustainability? I mean think about it: what Ford did to the assembly line at the turn of the century, McDonalds did with the birth of fast-food in the 50’s. Is it not possible then for a corporation with such reach, to shift policies and have another major influence on the change of food? I wanted to ask these questions to someone of importance from McDonalds. However, I was passed off to some midlevel PR rep. I know I am reaching with McDonalds turning the leaf to sustainability, but why not reach? Why not pick the impossible and try and fathom its existence? That is the only way to change something
“Season for Strawberries”
that is already accomplished, right? . I can only try to describe the atmosphere at the Expo, because to truly grasp its size you must see it in person. If you think you have seen crowds before, whether it be at Six Flags or in the streets of Manhattan (okay, sure, there are more people in New York, no ...continued on page 6
China Pavilion: “Land of Hope, Food for Life” photo courtsey of Kevin Markey
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P 4-5
USA Pavilion: “United to Feed the Planet” photo courtsey of limitlessundyinglove_skip
CENTER SPREAD
“Innovation Station”
P 6-7
“The Bottom Line”
BACK PAGE
P 8-9
P 12
“Chef ’s Table”