Digital Communication in BRIDGE Teams PETRI HANNULA Digital communication tools made teamwork possible in the BRIDGE project. We had ideas for teams from companies, which were located in the BRIDGE project region. Multinational and multitalented teams created proposals which were presented to companies. Teams met a couple of times but most of the work was done online from each team members home location. That is the main reason digital communication tools were mandatory and important part of the BRIDGE project. We had multinational and multitalented teams also in coaching and organizing activities. From the beginning we had sharp vision, that teams should be able to continue working together from beginning to end even though team members are all over the BRIDGE project region. In the BRIDGE project communication between teams and team members has been essential. Each team member brings into a team own special expertise. To generate best results from and make use of the expertise, the team must have a common meeting place during project work. Some cultures prefer richer audio and video communication tools, while others are ok with plain e-mail and chat tools (Gilson, Maynard, Young, Vartiainen & Hakonen 2014).
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