La Revista Binacional USHCC SPECIAL EDITION Kansas City 45 Years

Celebrating 45 Years of Hispanic Business Growth and Prosperity

Table of Contents

La Revista Binacional’s Testimonial of the US Hispanic Chamber of Commerce. Board of Directors. Meet the USHCC Team.

The Start of Something GREAT. How the United States Hispanic Chamber of Commerce came to be. Certificate of Incorporation.

¡Vamos a la Chamba!

Latinos and their Hacks!

Who are our 260+ Chambers?

The Importance of Joining your Hispanic Chamber of Commerce.

Get to Know the Hispanic Chamber of Commerce of Greater Kansas City.

President & CEO Hispanic Chamber of Commerce of Greater Kansas City: Carlos Gomez.

Empowering Hispanic-Owned Business through the USHCC Hispanic Business Enterprise Program.

A Look Back at the Beginning.

Legislative Summit. Energy Summit 2024. National Conference. The Accelerating U.S. – Hispanic Economic Growth. Trade Mission. Future Plans.

A Kick-Off in KC!

Who is the Hispanic Entrepreneur?

U.S. Latina GDP Report. Workforce. Immigration. Access to Capital. International Trade Opportunities.

El Voto Latino and the Upcoming Election. Why is it Important to Vote as a Latino?

Celebrating 45 Years of Empowerment with our Valued Corporate Partners. Sudoku.

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DIRECTORY:

CARLOS FLORES

Co-Founder

RAFAEL GARCIA

Co-Founder

GINA DEWAR

Co-Founder

LUCIA DELGADO

Operations Manager

MICHELLE GOMEZ

Marketing and Graphic Design

MIGUEL PALOMARES

Web Developer

SANDRA GASTELUM

Baja California Regional Director

GABRIELA JURICA

Las Vegas Regional Director

ADRIANA HERNANDEZ

Executive Assistant

JUAN ANDRES HIDALGO

Operations Assistant

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Chief Editor, Magazine

Carta de Ramiro A. Cavazos

En nombre de todo el equipo de la Cámara de Comercio Hispana de los Estados Unidos, le damos la bienvenida a la 45.ª Conferencia Nacional Anual, la reunión más grande de líderes empresariales hispanos en Estados Unidos.

Este año, del 6 al 8 de octubre de 2024, en el Centro de Convenciones de Kansas City, exploraremos cómo el bienestar económico es un problema intersectorial que afecta la infraestructura, la fuerza laboral, la sostenibilidad, las finanzas, el marketing y mucho más. Nuestro tema, Game On: The Health, Economics, and Trajectory of Hispanic Business, destaca nuestro enfoque en evaluar e impulsar el futuro de las empresas hispanas en el cambiante panorama económico actual.

Durante los últimos 45 años, los dueños de empresas hispanas de todo el país se han unido en comunidad para aprender, conectarse y celebrar tanto su espíritu emprendedor como su hispanidad.

Letter From Ramiro A. Cavazos

On behalf of the entire United States Hispanic Chamber of Commerce team, welcome to the 45th Annual National Conference, the largest gathering of Hispanic business leaders in America.

This year, from October 6–8, 2024, at the Kansas City Convention Center, we’re exploring how economic well-being is a cross-sector issue that touches on infrastructure, workforce, sustainability, finance, marketing, and much more! Our theme, Game On: The Health, Economics, and Trajectory of Hispanic Business, highlights our focus on evaluating and driving the future of Hispanic businesses in today’s evolving economic landscape.

AD (PENDING)

Este año, regresamos a Kansas City, sede de la primera oficina de la USHCC y, en muchos sentidos, el lugar de nacimiento de nuestra organización, para celebrar este hito especial.

Durante los tres días, participaremos en debates orientados a la formulación de políticas con pioneros de la industria, miembros del Congreso, líderes de grandes corporaciones y propietarios de pequeñas empresas. Los asistentes se beneficiarán de sesiones esclarecedoras diseñadas para mejorar su comprensión de la salud empresarial, el impacto económico y las oportunidades de crecimiento.

Al asistir, usted está ayudando a compartir conocimientos y a defender los intereses colectivos de los más de cinco millones de propietarios de empresas hispanas que viven en todo Estados Unidos.

Muchas gracias por venir. Espero que durante estos días pueda aprovechar nuevas oportunidades, fortalecer su empresa y contribuir al impacto económico más amplio de las empresas de propiedad hispana.

¡Saludos!

Ramiro A. Cavazos

For the past 45 years, Hispanic business owners from around the country have come together in community to learn, connect, and celebrate both their entrepreneurial spirit and their hispanidad.

This year, we’re returning to Kansas City—home to the first USHCC office and, in many ways, the birthplace of our organization—to celebrate this special milestone.

Over the three days, we will engage in policydriven discussions with industry trailblazers, members of Congress, leaders of major corporations and small business owners. Attendees will benefit from insightful sessions designed to enhance their understanding of business health, economic impact, and growth opportunities.

By attending, you’re helping share knowledge and advocate for the collective interests of the more than five million Hispanic business owners who live throughout the U.S.

Muchas gracias por venir, I hope throughout these couple of days, you can leverage new opportunities, strengthen your company, and contribute to the broader economic impact of Hispanic-owned businesses.

United States Hispanic Chamber of Commerce President & CEO

La Revista Binacional’s Testimonial of the

US Hispanic Chamber of Commerce

In the summer of 2022, our media platform took its first steps. Carlos Antonio Flores, one of our co-founders, reached out to Chemistry Cultura, where Kelsey Flitter graciously invited us to attend the National Conference of the US Hispanic Chamber of Commerce (USHCC) in Phoenix, AZ. Without hesitation, we booked a flight via Southwest, sending our Editor-In-Chief, Gina Dewar, to the conference—armed with countless questions, bold ideas, and a vision for the future.

Thanks to Kelsey and Chemistry Cultura, we secured interviews for La Revista Binacional with key leaders of the Chamber and influential local personalities. However, one interview stood out—an encounter that would change our trajectory forever. It was with Martha Ventura, then the VP of Engineering and Operations at T-Mobile. The interview was recorded on a simple iPhone, without any fancy equipment or professional photographers—just Martha, Gina, and a quiet media room in the hotel where Chemistry Cultura had set up base. Joanna Diaz-Soffer, Principal External Affairs Manager at T-Mobile, was also present. What followed was an immediate connection, and the interview exceeded our expectations.

Martha’s words were deeply personal, filled with invaluable advice for women in STEM, especially Latina women. Her insights resonated with our mission and left a lasting impression on us.

The National Conference itself was a remarkable experience, allowing us to connect with inspiring Latino leaders from across the country. Afterward, we focused on publishing our first magazine and didn’t hear back from T-Mobile until late December 2022. Just before New Year’s Eve, Joanna reached out with an exciting opportunity to collaborate. From January 2023 onward, T-Mobile became one of our strongest allies.

Their belief in us—a newly launched platform with no significant history—was nothing short of extraordinary. T-Mobile entrusted us with their brand, name, and reputation, and the experience has been nothing less than transformative. Through T-Mobile, Joanna Diaz-Soffer, and Brenda Quintana, we’ve forged priceless connections with key leaders, attended prestigious Hispanic events and awards ceremonies, and gained access to an exclusive circle of business influencers.

So, when people ask us, “Is it worth joining the USHCC?” our answer is always an emphatic, “Absolutely.” And when they inquire, “Is the cost and effort of attending the National Conference worth it?” we confidently respond, “Without a doubt, and we’ll be there every year!”

Since our debut in 2022, we’ve become regular attendees at both the Legislative Summits and the National Conferences. We’re already looking forward to attending the Energy Summit in New Mexico, a goal we’ve set for 2025.

For the USHCC’s Legislative Summit in 2024, we had the honor of producing a special edition magazine for the Chamber, a deeply meaningful project. This year, as the USHCC celebrates its 45th anniversary at the National Conference, we were privileged to create another special edition for the occasion.

The success of La Revista Binacional is a testament to the opportunities and support provided by the USHCC, its leader Ramiro Cavazos, and their incredible team. Cofounders Rafael Garcia, Carlos Antonio Flores, and Gina Dewar are living proof of what can be achieved through determination, collaboration, and community.

We extend our heartfelt thanks and look forward to continuing this remarkable partnership for many years to come.

Escucha en Español

Nelson Reyneri, Jr.

Nelson Reyneri, Jr.

Merck Sharp & Dohme

Nelson Reyneri, Jr.

The Start of Something Great

How the United States Hispanic Chamber of Commerce came to be

In the late 1970s, the formation of the United States Hispanic Chamber of Commerce was driven by a push for economic empowerment led by Henry Zuniga, the Dallas-based Regional Director of the Office of Minority Business Enterprise (OMBE).

Zuniga, passionate about supporting Hispanic businesses, organized the first national meeting in Austin, Texas, on July 2, 1978, during the Texas Association of Mexican-American Chambers of Commerce (TAMACC) convention. This meeting was crucial in discussing the establishment of a national Hispanic chamber. Among the key figures were Lou Moret, the National Director of OMBE, and Nelson Rodriguez, then President of TAMACC.

When these leaders came together, they saw the need to create a national network of Hispanic entrepreneurs from cities and states with large Hispanic communities.

Zuniga worked on building an initial steering committee that included Rodriguez, John Zamora of California, Julia Zozaya of Arizona, and Julian Padilla, Jr., of New Mexico, who worked together to formalize the USHCC. The movement grew with additional support from leaders in Florida and New York.

These early efforts, marked by financial limitations and volunteer work, laid the foundation for a powerful organization advocating for Hispanic business interests nationwide.

For the first few years of the USHCC, Hispanic chambers worked across state lines to organize meetings in key cities like Phoenix, Washington, D.C., and Dallas.

In 1979, Hector Barreto, Sr., of the Kansas City Hispanic Chamber joined as a Steering Committee member, establishing the Chamber’s presence in the Midwest.

Since its start, the Chamber has been a driving force in building community and economic prosperity for all Hispanic business owners.

Today, the USHCC continues to be the launch pad for Hispanic businesses looking to grow in their local communities and beyond.

Timeline (1978-1980)

July 2, 1978 (after TAMACC convention)

National Chamber Initial Organizational Meeting

Outcomes:

• Agree to organize a national chamber comprising state and regional chamber associations or similar groups.

• Nelson Rodriguez would lead the chamber effort to unite state association leadership into a National Organization.

• • Ray Romero made contact with John Zamora to organize a national Hispanic chamber.

• John Zamora was president of a California state chamber with a national name, so he led early efforts on the West Coast and Nelson did so for the Southwest and East Coast.

November 3, 1978

First Steering Committee Meeting entitled “The National Conference of Mexican-American Chambers” held in Phoenix, Arizona

Outcomes:

• Organization’s name shall be the United States Hispanic Chamber of Commerce.

• Membership shall consist of the following classes: voting, associate, sustaining, and honorary.

• Territories will be called states (not districts, cities, or regions).

• The Board of Directors shall have equal vote per state.

• Delegates to membership meetings based on statewide individual paid-up membership.

• 25% of delegates present at the meeting constitute a quorum.

December 1978 through April 1979

Additional organizational and recruitment meetings in Washington, D.C., Dallas, Texas, Kansas City, Missouri, and La Paz, Baja California

Outcomes:

• Organizing Committee members and Al Salgado (technical support) contacted Hispanic leaders across the U.S. and Mexico to join the national Hispanic chamber movement.

April 20, 1979

First Election of Officers/Steering Committee Special Meeting in Phoenix, AZ

Outcomes:

• Ratification of name, United States Hispanic Chamber of Commerce.

• Incorporators will consist of the Steering Committee members present at this meeting.

• Articles of Incorporation were approved.

• Members were elected as the original Board of Directors until July 1980.

• Election of original officers:

Nelson Rodriguez, President and Treasurer.

Julian Padilla, Jr., President-Elect (later rescinded by New Board at convention).

Julia Zozaya, Vice President.

John Zamora, Secretary.

July 6, 1979

Incorporation of the United States Hispanic Chamber of Commerce in Santa Fe, New Mexico filed and approved

Outcomes:

• Initially incorporated as a 501(c)6 by Julian Padilla, Jr.

July 19-21, 1979

Joint Convention with TAMACC in Lubbock, TX

Outcomes:

• Reaffirmed current officers. Additionally, Jose Antonio Font of Washington, D.C. was elected as second Vice President, and Hector Barreto, Sr., as Treasurer.

• Welcome three guest speakers to the USHCC/ TAMACC Convention:

Benjamin Fernandez, first Hispanic Presidential Candidate, former Chair of NEDA Robert (Bob) Krueger, candidate for U.S. Senate (TX)

George W. Bush, representing Congressman George H. Bush

• John Paul Gallegos and Paulo Ciddio y Abeyta represented the New Mexico Hispano Chamber and presented to the board the idea of having the first independent USHCC convention in historic Santa Fe, New Mexico.

• The USHCC Board unanimously approved and canceled previous plans to have it in Washington, D.C. with SER.

November 21, 1979

First Bylaws submitted and approved by State of New Mexico

Outcomes:

• Established formal structure to operate under.

• One year later, on December 1, 1980, an amendment to the Articles and Bylaws changed the USHCC from a 501(c)6 organization to a 501(c)3 organization, which allowed it to receive federal government funding.

July 8-11, 1980

First Independent Convention in Santa Fe, New Mexico

Outcomes (First-Year):

• Over 11 state Hispanic chamber organizations comprising hundreds of local Hispanic chambers formed the USHCC.

• The USHCC advocated for more Hispanic business participation in the U.S. airline industry. Herb Kelleher, Chairman/CEO of Southwest Airlines, committed to increasing Hispanic participation. In turn, the USHCC lobbied the U.S. Congress to allow Southwest Airlines to use Love Field in Dallas. This resulted in the passage of the Wright Amendment, allowing Southwest Airlines to restrict its use of Love Field.

• American Express considered Hispanic entrepreneurs credit risks if they had a Small Business Administration loan. Then, they were denied access to credit lines and instead were sold money orders.

• USHCC met with SBA National Director Alicia Chacon and American Express executives to successfully change this practice.

October 1980

Endorsement of Ronald Reagan and George H. Bush for President and Vice President of the United States in Corpus Christi, TX

Outcomes:

The USHCC Board unanimously voted to endorse the Reagan/Bush ticket, but Hector Barreto, Sr., refused to do it.

At the last minute, Nelson Rodriguez was asked to travel to Corpus Christi to meet vice presidential candidate George H. Bush at the airport for an endorsement ceremony. This was the last official action by Nelson Rodriguez. It also set the stage for post-election funding of the USHCC.

Thank you to former USHCC President & CEO José Niño (1990–1998) for this compilation of information!

he word “chamba,” used in several Latin American countries to refer to work, has an interesting and diverse history. Its origin is not completely clear, but there are a few theories about how it came to be part of the vocabulary.

“¡Vamos a la Chamba!”

African origin: One of the most accepted theories is that “chamba” comes from African languages, specifically the Bantu language. During the time of slavery in America, many words of African origin were incorporated into Spanish. “Chamba” is believed to come from the word “shamba,” which in some African languages means “field” or “work in the field.” This makes sense in the context of African slaves working on plantations in America.

French influence: Another theory suggests that “chamba” could derive from the French word “chambre” (room). This theory is since, in colonial times, domestic employees worked in the rooms of houses, so the word “chambre” could have evolved into “chamba” to refer to work, especially in the domestic sphere.

Popular usage in Mexico and Central America: In Mexico, the word “chamba” became popular and became a colloquial term to refer to any type of work. From there, it spread to other Latin American countries, such as Guatemala, El Salvador, Honduras, and more recently, to other places due to the diaspora of Latinos in the world.

At La Revista Binacional, our favorite theory about the origin of the word “chamba” is that it arose years ago, when people used to go to the local chamber of commerce, known as the “Chamber,” to work. Over time, it became common to say “Voy a la Chamber” as a synonym for going to work. This expression evolved and transformed until it became “Voy a la chamba” or “Voy a chambear.”

Thus, we can affirm that the word chambear comes from chamber.

Which theory convinces you the most?

Thus, although the exact origin of “chamba” is not completely defined, it is believed that its root comes from a mixture of African, European, and local influences that evolved to become the word we know today.

“¡Vamos a la chamba!”

LATINOS AND THEIR HACKS!

Latino culture is rich with unique traditions, practices, and ways of navigating everyday life. Here are some “hacks” or tips that many Latinos might relate to or find useful:

Tupperware for Everything: Growing up in a Latino household, you might have noticed that Tupperware isn’t just for leftovers. It’s often used to store everything from soups to sauces to homemade salsas. It’s practically a multipurpose tool in the kitchen!

The Power of Sofrito: Many Latino dishes start with a base of sofrito—a blend of garlic, onions, peppers, and spices sautéed together. Keeping a batch of this in the fridge or freezer can instantly elevate the flavor of almost any dish.

Improvised Grilling Tools: When a grill is unavailable, creative solutions come into play. You might use a stovetop griddle or even a cast iron skillet to get that delicious grilled flavor.

Turn Leftovers into New Meals: Leftovers in Latino households often get repurposed into entirely new dishes. For example, rotisserie chicken can become filling for tacos or a base for a hearty soup.

Using the Stove to Keep Food Warm: Instead of using a warming drawer or oven, Latinos might just leave food on the stove with the burner on low or under a covered pot to keep it warm until everyone’s ready to eat.

Cultural Code-Switching: In conversations, Latinos often seamlessly switch between Spanish and English, using whichever language feels more natural or expressive for the moment. This can be a handy skill for communication and connecting with others.

Finding the Best Deals: Shopping in Latino neighborhoods can often lead to discovering fantastic deals on fresh produce and specialty items. It’s also common to find bulk items or discounted goods in local markets.

Celebrating with Music and Dance: No matter the occasion, whether it’s a birthday, graduation, or just a Sunday family meal, music and dance are integral. Keeping a playlist of favorite Latin songs handy can instantly liven up any gathering.

Saving on Ingredients: Using staples like beans, rice, and plantains as the foundation of many meals can stretch grocery budgets while still providing delicious, nutritious meals.

Making Use of Every Part of the Ingredient: In Latino cooking, you often see recipes that use every part of the ingredient, from using chicken bones for broth to incorporating vegetable scraps into soups.

These hacks reflect the resourcefulness and creativity that often characterize Latino households and can be useful for anyone looking to infuse a bit of Latino ingenuity into their daily life.

The Importance of Joining your Hispanic Chamber of Commerce

La Revista Binacional was one of the media sponsors of the USHCC National Conference 2023 in Orlando Florida.

On September 24, we went to Florida and got to experience an amazing event where thousands of businesses got together to network, learn, grow their potential clients, listen to keynote speakers, all of this while also having a very good time.

“The United States Hispanic Chamber of Commerce actively promotes the economic growth, development, and interests of more than 5 million Hispanic-owned businesses, contributing over $800 billion to the US economy every year”. (Source: ushcc.com)

One of the ‘takeaways’ La Revista Binacional experienced was how important it is to be part of not only your local Hispanic Chamber of Commerce but also the USHCC.

Courtesy of USHCCC

Joining a chamber of commerce can be important for several reasons:

Networking: Chambers provide a platform for businesses to connect with one another. This can lead to valuable contacts, partnerships, and business opportunities. Building a professional network is essential for business growth.

Advocacy: Chambers often advocate for the collective interests of local businesses. They represent their members’ concerns to local government, helping to shape policies and regulations that affect businesses in the area.

Credibility: Membership in a chamber can enhance your business’s credibility. It shows that you are committed to the local community and its economic well-being, which can attract customers who prefer to support chamberaffiliated businesses.

Photos:

Visibility: Chambers promote their members, which can increase your business’s visibility in the community. This may include listings in chamber directories, participation in events, and opportunities for sponsored advertising.

Business Support: Chambers often offer resources and support to help businesses grow. This may include educational workshops, seminars, and access to information on market trends and industry insights.

Access to Resources: Chambers may provide members with access to resources such as group insurance plans, discounted advertising rates, and other cost-saving opportunities.

Community Involvement: Joining a chamber allows you to get involved in community events, philanthropic initiatives, and local causes. This can be personally rewarding and help improve your business’s public image.

Information Sharing: Chambers can serve as a valuable source of local information, economic data, and market research. They can keep you informed about important developments in your area.

Peer Learning: By interacting with other business owners and professionals, you can learn from their experiences and gain insights that can be applied to your own business.

Economic Growth: Chambers of commerce are often active in promoting the economic growth of the region, which benefits all businesses operating within that community.

It’s important to note that the specific benefits of joining a chamber of commerce can vary depending on the location and the chamber itself. Before joining, it’s a good idea to research the chamber and consider whether the benefits align with your business’s needs and goals.

La Revista Binacional is starting a long and fulfilling journey with the Hispanic Chambers of Commerce, as a bilingual, multicultural platform that serves as a tool to unify, promote, and create a networking community for your business.

Get to Know the Hispanic Chamber of Commerce of Greater Kansas City History

The Hispanic Chamber of Commerce of Greater Kansas City was founded in 1977 by twenty-five Hispanic business leaders who envisioned the need for an organization that would represent their interests before the public and private sectors. The organization aimed at developing a business network that would provide the Hispanic business community with cohesion and strength while promoting economic growth and development of its member businesses and the community they serve.

The Home to the United States Hispanic Chamber of Commerce

Under the leadership and vision of Kansas City businessman Hector Barreto Sr. the United States Hispanic Chamber of Commerce was chartered in 1979 bringing the first office to Kansas City. Hector Barreto served as president of the national Hispanic Chamber for ten years and with the help of President Ronald Reagan the United State Hispanic Chamber offices would move to Washington D.C.

Since its inception, the Hispanic Chamber of Commerce has worked towards the development of its members and in promoting business relationships between Corporate America and the Hispanic businesses community in Kansas City and throughout the Nation.

In recent years, the Hispanic Chamber of Commerce has created programming for our small business members that has been an integral part of building their capacity and developing business skills. The programming ranges from business planning, procurement, MBE/WBE certification process, franchising, sales and marketing, and financial planning. We are constantly seeking new avenues to provide timely informational training for our membership to compete more fully and succeed in today’s business environment.

Today, the Hispanic Chamber is the voice for small business in the Greater Kansas City metro, representing businesses of all sizes across eight counties in both Kansas and Missouri. It is led by President & CEO Carlos Gomez, who has been with the chamber since 2007, his staff, and an incredible supporting Board of Directors.

Mission

The Hispanic Chamber of Commerce of Greater Kansas City is dedicated to the creation advancement, promotion and development of economic opportunities within the Hispanic market and business community.

Vision

To become the preeminent resource center for business development and the Hispanic market. We further seek to be the leading advocate on local, national and international issues affecting the Kansas City Hispanic business community

Strategy

• Small business procurement.

• Minority women/small business certification.

• Governmental affairs.

• Small business education/development.

• Networking.

• Promote.

President & CEO Hispanic Chamber of Commerce of Greater Kansas City: Carlos Gomez

Carlos is a graduate of Washburn University and has a BBA in Management and a BBA in Marketing. Carlos has extensive branding experience from the Retail Sector, working for Electronic Retail Giant Best Buy in Management for 18 years. Carlos is Credited with Best Buy’s Implementation of Latin Music throughout the company, assisting with the first test Market store for the Company. Under Carlos’s Leadership the Chamber is now the 11th Largest Chamber in the Kansas City Metro out of 50 plus Chambers according to the KC Business Journal and according to Ingrams Magazine is the 15th Largest Chamber in the Region. Carlos was recently listed by KC Magazine in the Top 50 most influential Kansas Citians.

What makes you proud or excited to lead a Hispanic Chamber of Commerce?

What fills me with pride and excitement in leading a Hispanic Chamber of Commerce is witnessing the transformative impact we have on small businesses within our community. When my team helps a small business secure a contract or earn a certification that enhances their capacity, it’s a moment of collective triumph. Equally rewarding is seeing a business overcome a significant hurdle with our support. Each of these successes represents more than just a business milestone; they symbolize the realization of someone’s dream. Being even a small part of that journey, knowing we’ve contributed to the growth and sustainability of these businesses, is truly fulfilling. It’s a reminder that our work extends beyond commerce—we’re helping to build legacies within our community.

What should more people know about your local community of Hispanic business owners and entrepreneurs?

Our local Hispanic business community in Kansas City is nothing short of vibrant and dynamic. It’s a community that’s not just surviving but thriving and expanding at an impressive rate. For instance, the Latino business growth rate in Missouri averages 46% annually, while in Kansas, it soars to an incredible 76% each year. This rapid growth is a testament to the resilience, innovation, and hard work of our Hispanic entrepreneurs. More people should recognize that these businesses are not only contributing to the local economy but are also becoming a powerful force for economic development in our region. Their success stories are inspiring and demonstrate the potential within our community.

How can we better support Hispanic business owners and entrepreneurs?

Supporting Hispanic business owners and entrepreneurs begins with active patronage— choosing to shop, dine, and do business with our local Hispanic-owned enterprises. However, true support goes beyond just being customers; it requires us to be proactive in ensuring that these businesses have a seat at the table in development projects from the very beginning. By advocating for their inclusion in contracts and decision-making processes, we can help build a more equitable and inclusive economy. It’s about creating opportunities for Hispanic businesses to grow, compete, and thrive on a larger scale, ensuring that they are not just participants but leaders in our economic landscape.

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Empowering Hispanic-Owned Businesses through the USHCC Hispanic Business Enterprise Program

n a world where connections, innovation, and visibility shape the success of businesses, the United States Hispanic Chamber of Commerce is leading the charge for Hispanic entrepreneurs through its engaging Hispanic Business Enterprise, or HBE, Program. As we celebrate 45 years of growing small businesses that fuel the American economy, we are honored to continue our commitment to this national program. It is tailored specifically for Hispanic business owners and is a powerful catalyst of transformation—helping HBE members forge essential relationships, develop their businesses, and secure lasting success.

Fuel Innovation with Knowledge

In today’s fast-paced business environment, staying ahead requires continuous learning. The HBE Program empowers its members through exclusive educational initiatives that provide innovative strategies and solutions to propel their business forward. Whether it’s through workshops or webinars, HBE members are equipped with the knowledge they need to stay competitive and future-focused.

Direct Access to Key Decision-Makers

One of the most impactful aspects of the HBE Program is the Supplier Marketplace sessions. These sessions provide HBE members with direct access to procurement leaders from major corporations, federal agencies, and prime contractors. During each session, members sit face-to-face with key decision-makers who are actively seeking the products and services your business offers—opening doors to contracts potentially worth millions. For many, these connections have been the catalyst that transformed their business into a thriving enterprise.

Build Sustainable Growth

The HBE Program helps its members secure sustainable growth through new procurement contracts, expanded market opportunities, and promotion of their business portfolios. By fostering long-term business relationships and showcasing members’ capabilities, the program ensures its members are positioned for sustained success.

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A Network Built for HBE Success

At the heart of the HBE Program is an ever-growing network of likeminded Hispanic entrepreneurs. This community is more than just a professional hub; it’s a space where collaborations are born. Membership offers an opportunity to expand your business circle and become part of a community that celebrates and elevates the vibrant Hispanic culture through economic success.

Spotlight Your Business on a National Stage

Visibility is essential in today’s competitive landscape, and the USHCC provides members with a platform to shine. From the USHCC’s Signature Events, social media campaigns, and publications, the HBE Program offers Hispanic-owned businesses the exposure they need to reach broader audiences and engage in new opportunities.

Thrive Together

In a time where the influence of Hispanic-owned businesses is growing rapidly, the USHCC’s HBE Program is paving the way for greater economic impact and community success. By joining this program, you’re not just securing opportunities for yourself. You’re becoming part of a movement 45 years in the making that is shaping the future of Hispanic entrepreneurship in the U.S.

Don’t just take our word for it—meet some of our HBE members who are also recent graduates of our USHCC Avanzando Suppliers with Blue Wave Program!

What does it mean to you to be a member of the USHCC?

“I absolutely love being a member of the Hispanic Business Enterprise program. Every time I needed support from the executive members of the USHCC team, they [are] always there to help me. I love the opportunities, the networking, and the invitations to the summits. I absolutely love the ability to participate in all the training. I am very happy to have joined the USHCC—it was something we were missing for a long time, and now we are part of it. We’re very proud of [being members of the USHCC].” –John Velez, Velez Engineering

“It has been the best investment I have made as a business [owner]. For my business, GHN Communications, the USHCC has built a platform for us to be exposed to market ourselves with different key influencers and industry decision-makers that can help you take your business from one level to another.” –Gina Hernandez Navarro, GHN Communications

How does being a member of the USHCC support your business growth?

“Being a member has supported my business by giving us exposure and creating introductions with large corporations. It is normally really hard to get into the door doing it by yourself. So, the relationships and exposure I’m getting from being an HBE member has really helped my business.” –Anuar Garcia, GreenTek Solutions

Learn more about our HBE membership at www.ushcc.com.

Get Social!

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Legislative Summit

The United States Hispanic Chamber of Commerce hosted its first Legislative Summit over 30 years ago to unite policymakers and Hispanic business leaders in advocating for impactful policies. The Summit fosters connections between Hispanic entrepreneurs and government officials, ensuring their voices are heard in policy discussions.

Over the years, the Summit has featured top government officials, including President Joe Biden and Vice President Kamala Harris, Secretary of Transportation Pete Buttigieg, and Senators Amy Klobuchar, John Cornyn, and Rick Scott.

At the 2024 Summit, the USHCC launched its Policy Platform, focusing on access to capital, comprehensive immigration reform, and international trade.

Access to capital is critical for Hispanic business growth, especially for Latinaowned businesses, which are starting at six times the national rate. Supporting these businesses is vital for their development and their role in the broader U.S. economy.

Comprehensive immigration reform is not just a social issue but an economic one, as Latino-immigrant business owners represent 52% of all U.S. Hispanic-owned businesses. Improved immigration policies enhance the community’s ability to source talent, boosting the U.S. economy.

International trade, highlighted during the Chamber’s first trade mission to Mexico in November 2023, offers Hispanic businesses the chance to reach new markets, further integrating trade into U.S. Hispanic business development.

As the 2024 presidential election approaches, the Chamber emphasizes its key priorities through the Legislative Summit, strengthening its influence among policymakers. The USHCC’s bipartisan relationships and advocacy efforts are essential for advancing the community’s interests, sustaining economic growth, and enacting supportive policies.

ENERGY SUMMIT 2024

ur annual Energy Summit in Santa Fe, New Mexico, empowers Hispanic businesses in the energy sector, underscoring their pivotal role in the industry’s future. Since its inception in 2022, in partnership with the Albuquerque Hispano Chamber of Commerce, the Summit has brought together hundreds of public and private sector leaders focused on advancing Hispanic business leadership in renewable energy, oil and gas, and innovation.

With over 63 million Hispanics nationwide, their presence in the energy sector is growing rapidly. In 2022, Hispanic or Latino employees comprised 22% of the solar workforce, compared to 19% of the overall U.S. workforce. By 2030, it’s projected that 32% of jobs in the oil and gas sector will be filled by Hispanic and African American workers, highlighting significant opportunities for minorities.

Over the past three years, the Summit has reinforced the economic impact of Hispanics on the energy sector. Nurturing talent, innovation, and leadership within the Hispanic community ensures energy companies remain leaders while driving broader economic growth.

This year’s Summit featured industry leaders like Gretchen Watkins, President of Shell USA Inc., Pedro Azagra of Avangrid, and Tom Stricker, Toyota Group Vice President of Sustainability and Regulatory Affairs, alongside New Mexico government officials Governor Michelle Lujan Grisham and Senator Ben Ray Luján. These leaders bring fresh perspectives on equitable energy transition and integrating the Hispanic community for a sustainable future.

Such ongoing collaborations between Hispanic businesses and the expanding energy sector underscore the USHCC’s commitment to empowering Hispanic-owned businesses in the industry.

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National Conference

Our annual National Conference is the country’s largest gathering of Hispanic business leaders. Bringing together local Hispanic chambers of commerce, Hispanic business executives, and corporate partners to support Hispanic economic development while enhancing the American economy, the event welcomes nearly 1,500 attendees annually.

This year, the USHCC returns to Kansas City, home to the location of its first brick-and-mortar office, to celebrate its 45th anniversary with the thriving local business community in Kansas City and across the Midwest.

National Conference

The USHCC recently has hosted its National Conference in major cities such as Orlando, Phoenix, Las Vegas, and Philadelphia, each presenting its own type of Hispanic community. Through our diverse programming schedule that includes policy-driven discussions with America’s business leaders, technological advances, and new types of supplier and procurement opportunities for business owners.

The event has also recently welcomed a diverse collection of keynote speakers, such as Jamila Gilbert of Virgin Galactic, Cesar Conde at NBC Telemundo, and renowned actor, Edward James Olmos, receiving our 2023 Leader of Culture award. Each speaker brought their own approach to honoring their hispanidad, along with building community.

This year, the conference theme is “Game On: The Health, Economics and Trajectory of Hispanic Business.”

As we mark our 45th National Conference, we remain focused on our core principles: Access to Capital, Capacity Building, and Connections. By remaining committed to these principles, we’re increasing investments in small and medium businesses and further developing the Chamber to better serve our members.

Accelerating U.S.Hispanic Economic Growth

USHCC Avanzando Suppliers with Blue Wave

Accelerating businesses to succeed in the supply chain landscape on purpose

This is a USHCC signature program in partnership with our Hispanic Business Enterprise member Blue Wave, which serves as the program’s technical assistance provider. It was piloted in 2022 with immense success. The program aims to provide three to four months of targeted programming on seven key pillars— HSSE, Cyber Security, Quality, Corporate Policies, Technical Capabilities, and ESG—to certified suppliers to meet the most complex supplier requirements through capacity building workshops, mentorship, assessments and gap closure plans.

Participants must be certified and ideally at $5 million dollars or more in revenue to participate in the program. Those selected to participate will receive a full scholarship (valued at over $5,000) to do the program free of charge. This program saves companies thousands of dollars in compliance documentation costs.

The United States Hispanic Chamber of Commerce Educational Fund, USHCC’s nonprofit and foundation arm powers USHCC’s mission with impact driven programs and initiatives with the following pillars to fuel America’s economic growth in the Hispanic business ecosystem: bridging capital gaps with access opportunities, increasing contract awards, and creating strategic connections with our social capital platform. USHCCEF is committed to driving economic growth with one of the largest and growing demographics in the United States. Here’s a look at some of its most recent programs impacting the supply chain, small business and Hispanic enterprise growth as it elevates and amplifies the existing assets and achievements of our Hispanic business community.

Avanzando

Suppliers Goals

• Align compliance readiness of each participant with the most complex supplier standards required by major corporations and government institutions.

• Catapult participants to secure competitive contracts upon completion of program.

• Tap into USHCC’s network opportunities and membership resources.

• Promote business among cohort participants and USHCC members.

• Personalized plan to understand gaps and areas of improvement for company participant.

The 2022 pilot program concluded in the spring of 2023 at our Energy Summit and graduated 23 Hispanic suppliers with Blue Wave’s pragmatic and proven methodology to take on competitive and global contracts. The purpose of this program, now known as USHCC Avanzando Suppliers with Blue Wave, is to deepen the core capabilities of certified entrepreneurs to meet the most competitive international standards in procurement. Participants walk away understanding their personalized areas of improvement with a plan to update their procurement profile and compete successfully in the marketplace.

We are currently recruiting for the next cohort launching this fall! http://ushcc.typeform.com/avanzando4

Photos: USHCC Avanzando Suppliers with Blue Wave graduation ceremony at the 2024 Energy Summit in Santa Fe, New Mexico.

In Her Footsteps

An initiative to uplift Latina leadership and celebrate their achievements through storytelling

In Her Footsteps is a movement to highlight Latina leadership through personal stories of triumph, inspiration, and resilience. This initiative looks to provide the community with helpful information, resources, and strategies to support entrepreneurs and executives through the contributions of Latina leaders across all sectors.

The idea was initially launched in 2018, thanks to the partnership and community investments of Bank of America to develop a podcast featuring Latina executives sharing what it is like to follow in their footsteps. The podcast has since become a digital series launched in 2024 featuring 10 Latina thought leaders on what they have learned running a business, and includes topics such as access to capital, community leadership, and the entrepreneurial mindset. Special thanks to the team at Bank of America for their continued support and advocacy of this vision to continue celebrating Latina leadership through this meaningful initiative at USHCC.

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Avanzar

Advancing the growth of Hispanic business enterprises and small businesses ready to Avanzar (“to advance” in Spanish)

Avanzar is an accelerator program designed to take small Hispanic businesses to the next level of growth with curated skillsbuilding sessions, resources, tools, and turn-key strategies. USHCC partners with its local Hispanic chamber members to deliver impact driven programs designed to position participants to become scalable and capital ready for loans, contracts, and various forms of capital in the near term.

Avanzar Goals

• Provide technical assistance programming for businesses ready to grow.

• Deliver capacity building programming to position participants to scale in the near term.

• Serve as a bridge and educational resource to key forms of capital opportunities.

• Personalized plan to understand areas of improvement and develop a strategic action plan.

Avanzar was launched in 2019 thanks to the investment and partnership of Wells Fargo. Since 2019, Avanzar has expanded to additional cities and regions thanks to the support of USAA and Philip Morris International who joined Wells Fargo in our mission to advance the growth of our entrepreneur community through intentional resource building.

Participants will complete an updated business plan, learn how best to access capital for their business, and attend workshops aimed to strengthen operations and marketing capabilities to support their vision of scaling their business.

USHCC

Green Builds Business

Greening the supply chain program with our USHCC Community

The USHCC Green Builds Business Program seeks to offer Hispanic businesses an opportunity to become green suppliers, joining the solution to transform the supply chain with proven best practices. Program participants receive business coaching on identifying, designing, and implementing projects aiming to achieve a triple bottom line of results that lower costs, reduce environmental impacts, and support the well-being of communities.

This program was launched with the support of Toyota—a committed leader in greening the supply chain in-house and beyond. We are grateful for their commitment to share their framework with our USHCC suppliers interested in learning how to integrate these practical solutions into their business operations.

USHCC Chamber Community Grants Program Powered by Our Partners

Powered by Wells Fargo, Google, PayPal, Allivate Impact Capital (subsidiary of Woodforest National Bank) and PNC

USHCC’s Chamber Community Grant Program partners with organizations committed to supporting the Hispanic entrepreneur ecosystem through chamber investments with our local Hispanic chambers. In partnership with the USHCC, each year partners provide multiple grants at various ranges to support local chambers. This program supports a variety of topics, including empowering Latina entrepreneurs, promoting green energy, and Diversity, Equity, and Inclusion. Past grant allocations have ranged from $2,500 to $15,000.

USHCC and Educational Fund Partner Programs & Initiatives for USHCC Members

Elevate Together powered by Round It Up America is a nonprofit initiative designed to address systemic discrimination and racial disparities in business growth and profitability for Hispanic and Black communities. Through a partnership with the USHCC and the National Urban League’s Entrepreneurship Centers and Chambers, the initiative helps support Hispanic- and Black-owned small businesses with five or less employees. This is supported by the ODP Corporation, the parent company to Office Depot.

USHCC is honored to partner with Elevate Together for a fourth year in a row. Through our partnership, technical assistance support is provided to select USHCC local chamber members, including a small business grant award program. The local chambers deploy cash grants directly to entrepreneurs within specific cities aligned with ODP’s geographic footprint. This partnership also includes resources and mentorship to entrepreneurs in 10 different cities across the country: Chicago, Detroit, Miami, Palm Beach, Philadelphia, Dallas, Los Angeles, Minneapolis, and Atlanta. This year JPMorganChase became a partner of this initiative to support USHCC’s Chamber Communities with technical assistance.

Grow with Google: A Latino-owned business training

In partnership with the USHCC, the Grow with Google program offers free training and tools to help our members and entrepreneurs grow their skills, careers, and businesses. Participants can earn Google Career Certificates and learn job-ready skills in fast growing fields like IT, project management, data analytics, and UX design. No experience is necessary to enroll.

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In 2023, Grow with Google was featured at our USHCC National Conference during a two-hour summit focused on cybersecurity best practices to protect companies and Artificial Intelligence and digital skills for business efficiency.

Capital Readiness Program with the U.S. Department of Commerce’s Minority Business Development Agency

The USHCC launched the Capital Readiness Program with the Minority Business Development Agency in partnership with select regional Hispanic chambers. Through the Capital Readiness Program, USHCC and partners provide targeted technical assistance and programming for Hispanic entrepreneurs seeking to start new businesses or scale businesses with various forms of capital, facilitate introductions with government programs, such as State Small Business Credit Initiative, or SSBCI, and accelerate the capacity and growth of Hispanic businesses in line with the mission of our organization and that of the Capital Readiness Program.

The USHCC’s Educational Fund is one of 43 organizations in the country to be a recipient of the MBDA’s largest initiative to date— $125 million. Over the next four years, the USHCC and its regional Chamber partners will work toward closing the capital gap using the framework of our accelerator program Avanzar, launched in 2019 thanks to the support of Wells Fargo and resources provided by the MBDA.

CRP Pillars:

• Capacity Building: Provide technical assistance and curricula to support the launch and development of scalable and investable businesses.

• Access to Capital: Offer technical assistance for SSBCI programs and other government initiatives promoting entrepreneurship and broadening access to startup capital. This includes facilitating investor meetings, pitches, demo days, crowdfunding, and other capital introduction events.

• Access to Networks: Provide resources and programs to connect underserved entrepreneurs with mentors, coaches, service providers, subject matter experts, and peers who can address specific challenges.

The Economic Power of Diversity within the Hispanic Community: LGBTQ+ Impact

The Gill Foundation provided a grant to the Educational Fund to host and provide the USHCC Community with the following:

• Two DEI interactive and in-depth virtual sessions to our USHCC community that included certification for those that attended both sessions. This included resources, and policy examples of anti-discrimination strategies.

• A bilingual national survey in English and Spanish captured the input and feedback of business owners, employees at Hispanic-owned businesses, representatives of Hispanic Chambers of Commerce and other nonprofit organizations that support Hispanic-owned businesses, and employees at corporations who identify as Hispanic or Latino to assess their opinion on the LGBTQ+ community in the U.S.

Supplier Readiness Bootcamp With Anheuser-Busch Foundation

The USHCC Educational Fund partnered with Anheuser-Busch Foundation to provide a program specifically to increase the readiness of Hispanic suppliers through virtual programming focused on supplier development. Last year, we launched a two-day virtual summit to provide a comprehensive

overview of the procurement process Anheuser-Busch utilizes to engage suppliers across various categories at its company. These informative sessions covered a range of topics from the best forms of communication to how to assess a procurement opportunity to ensure there is alignment. This year we are looking to provide programming starting in 2024 to run through 2025.

Navigating the procurement and contracting process successfully is a core tenet of USHCC’s focus areas to provide supplier development learning to our network. Data shows that diverse suppliers receive less than 2% of all contracting dollars from corporate and federal procurement opportunities.

An Upskilling Initiative with AARP Foundation

Older workers who are living with a low income and looking for greater financial security must be prepared to develop new skills or improve the skills they already have. This Upskilling initiative was specifically designed as a way for AARP Foundation to work with industry associations like the USHCC whose member businesses are owned or managed by people who have faced challenges growing their business—and may have less access to resources to upskill their workforce. The initiative provides new benefits for business members, such as a retention tool to support their workforce, and pathways to economic security and mobility for low-income workers over the age of 50.

An Educational Series on Financial Markets and Cryptocurrency with Robinhood

In partnership with the USHCC, Robinhood hosts “Lunch and Learns” with local Hispanic chambers to enrich the business community’s resources. During these events, subject matter experts are featured to provide a financial education overview and how cryptocurrency fits into the financial markets. This forum is for USHCC businesses to learn more about the benefits and emerging power of alternate financial instruments.

Trade Mission

In November 2023, the United States Hispanic Chamber of Commerce (USHCC) hosted its first-ever Trade Mission to Mexico, visiting Mexico City and Guadalajara. With over 40 delegates, the USHCC aimed to enhance trade and commerce between the U.S. and Mexico, empowering Hispanic businesses to grow.

As the U.S.’s leading trade partner, Mexico generates nearly $855 billion in annual trade. Experts predict Mexico’s GDP will grow by 2.2% in 2024, driven by foreign investment and a growing middle class. This expanding consumer base offers new opportunities for U.S. Hispanic businesses.

A key theme during the mission was nearshoring. By utilizing Mexican talent, U.S. Hispanic businesses can reduce costs and stabilize operations. Many companies in Jalisco and Chihuahua have already begun cross-border operations.

To support these efforts, the USHCC has opened its first office in Mexico City, serving as a hub for businesses operating in both countries and connecting with international companies.

The relationships and partnerships formed during this five-day mission continue to enrich the USHCC community. Looking ahead, the USHCC is committed to creating boundless opportunities for Hispanic business owners, leveraging the growing U.S.-Mexico trade relationship.

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FUTURE PLANS

Since opening the first Hispanic Chamber of Commerce in the 1980s, the USHCC has made strides in improving the positioning of the Hispanic business community throughout the country. And yet, the organization’s ambitions are only just beginning.

Over the next 45 years, our vision remains big, and our commitment to leading the Hispanic business community’s voice is set to have an even more significant impact–always rooted in the three Cs.

Capacity Building:

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• Increase USHCC staff for greater regional support.

• Increase USHCC’s operating budget to scale up resources.

• Develop programming for specific demographics such as Latinas and young entrepreneurs.

Access to Capital:

• Increase federal procurement opportunities for small businesses.

• Secure endowments from corporations and foundations.

• Scale event sponsorships and participation.

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Connections:

• Further, develop services offered out of the USHCC Mexico City office.

• Implement a digital branding and communications network.

• Support a steady increase in membership.

By 2025, our constituency can look forward to increased investments in small and medium businesses, the advancement of the newly established USHCC Mexico City office, and further development of the Chamber with the goal of best serving our members.

Market Share:

The current Latino economy is valued at $3.6 trillion according to the Latino Donor Collaborative, making Latinos one of the largest economic groups in the world. Investing in Hispanic businesses and leadership helps promote growth in our community and the business sector.

A Bright Future:

Latinos hold the highest rate of early adopters of new technologies. By leveraging digital programs, Latinos can enhance and scale their businesses at growing rates and prepare for a better, more secure future.

Latina Power:

Latinas are paving the way for the overall economic growth of the Hispanic business community with their drive and leadership. Latinas run 27% of all Latin-owned businesses. Therefore, providing Latinas access to capital through funding and grant opportunities will be key in accelerating their growth.

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A Look at the Beginning

Photos and images courtesy of Edward Reyes, President of Reyes Media.

A Kick-Off in KC!

USHCC local chamber member Hispanic Chamber of Commerce of Greater Kansas City threw a dynamic celebration from July 23–24, 2024, to officially kick off our 45th Annual USHCC National Conference!

From a downtown rooftop soiree and electrifying press conference to throwing out the first pitch at a Kansas City Royals game, there was no shortage of excitement.

A big thank you to the #USHCC45 host committee and everyone who joined us, as well as a shoutout to FRESCO MARKETING for the amazing pictures. Game on!

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WHO IS THE HISPANIC ENTREPRENEUR?

Impact

The Latino entrepreneur embodies tenacity and resilience. According to the study performed by the Small Business Association titled “Latino Business Ownership: Contributions and Barriers for U.S.-born and Immigrant Latino Entrepreneurs,” 600,000 of the 12.2 million business owners in America are U.S.-born Latinos. Latino-owned businesses have significantly impacted our country’s economy over the past decade.

According to the Forbes article “The Unstoppable Growth Rate of Latino-Owned Businesses in America,” the overall impact of the Latino business community can be marked by its staggering $1.4 trillion contribution to the U.S. economy. The same article projects that by 2050, the Latino business community will make up 29% of the U.S. economy.

Latinos In Business

The Forbes article also states that, as of 2023, Latino entrepreneurs have established more than five million businesses across the United States, generating over $800 billion in annual revenue.

The rate of new entrepreneurship among U.S. Latino entrepreneurs has grown faster than other minority groups.

“Immigrants and Latinos are most entrepreneurial in U.S., study finds,” featured in Axios, highlighted that Latinos have higher rates of new business ownership than any other racial or ethnic group. The rate of new business ownership for Latinos was 0.6%, while the rate for Black Americans, Asian Americans, and white Americans fell at about half of Latinos’ rates.

Illustrated in the 2020 research report titled “State of Latino Entrepreneurship” conducted by the Graduate School of Stanford Business, over the past decade, Latino businesses have grown nationwide and continue to grow at a rate higher than the national U.S. average for all employer businesses.

Latino-owned businesses grew in 45 out of 50 states compared to the U.S. national average growth rate for all employer businesses in 41 states.

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The Latina Entrepreneur Impact

An essential part of the tapestry of our business community is the Latina engine powering it, as stated in the 2023 research report, “State of Latino Entrepreneurship,” Latinas ownership represents 27% of all employer firms owned by Latino-owned businesses.

Education

As room for growth remains for Hispanic women entrepreneurs, the same is true for the education of Hispanic women across the nation. As Hispanic women pursue higher education beyond bachelor’s degrees, more opportunities become available for future Hispanic women entrepreneurs.

Hispanic Women and Education:

According to the Pew Research Center report titled “Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains,” 23% of U.S. Hispanic women are more likely to have a bachelor’s degree today (2023) than 16% in 2013.

As mentioned in the “The Unstoppable Growth Rate of Latino-Owned Businesses in America,” U.S. Latino business owners make up about 10% of the total immigrant business owner population, owning 1.2 million of the 12.2 million immigrant-owned businesses in the U.S.

Furthermore, the 2023 research report, “State of Latino Entrepreneurship,” found that immigrant Latino/a business owners make up 52% of all Latino-owned businesses, while U.S. born Latino/a business owners make up 48%.

In the same report, immigrant Latino-owned businesses represent more than half of 52% of all Latino businesses.

At the USHCC, investing in Hispanic-owned businesses is the focus of our advocacy, guided by our “Three C’s”: Capital Access, Capacity Building, and Connections to Opportunities. Staying active in your local Chamber can help foster more business growth and opportunities for our community of Hispanic entrepreneurs.

U.S. Hispanic Education Attainment Growth:

Found in the Bank of America U.S. Latina GDP Report, “Dando Vida a La Economía,” from 2010 to 2021, Hispanic females with a bachelor’s degree grew a total of 103%, while the number of highly educated non-Hispanic females grew just 38%.

Hispanic women entrepreneurs can join their local Chamber and take advantage of programs through the USHCC’s Educational Fund, promoting leadership development, capacity building, and grant funding for Hispanic businesses.

Sources: pewresearch.org; gsb.stanford.edu; advocacy.sba.gov; lban.us; axios.com; forbes.com

U.S. LATINA GDP REPORT

The contributions made by Latinas to the U.S. national GDP have been vital to the growth of the Hispanic economy and the overall national GDP.

A new U.S. Latina GDP Report, funded by Bank of America—our 45th Annual USHCC National Conference corporate chair sponsor— highlighted this with the release of a new report titled “Dando Vida a la Economía.” It covered various factors that contribute to Latina’s all-star economic strength, including Latina educational attainment, labor force participation, and income.

Over the past decade, the educational attainment of U.S. Latinas grew 2.7 times that of non-Hispanic females. A bachelor’s degree or higher has positioned Latinas to enter the labor force at higher rates than their non-Hispanic counterparts.

The steady incline of Latina educational attainment is accompanied by a strong labor force participation rate that reached 60.5% in 2021, while the labor force participation rate of non-Hispanic females fell flat, at 58% in 2000 and again in 2021. Latinas have remained steady and intense in pursuing higher education and labor force participation, leading to highincome growth rates that preview the longevity of Latina’s importance in our national economy.

Fast-paced growth in Latina educational attainment and labor force participation has directly contributed to a high-income growth rate of 46% higher than their non-Hispanic female counterparts’ 18.5% growth rate, further cementing their role as key players in our national economy. Most recently, Latinas have proved themselves an asset during a tumultuous time for our country.

The COVID-19 Pandemic challenged individuals nationwide and especially rocked the Latino community. From the pre-pandemic peak of Latina economic activity to 2021, Latina GDP grew 7.7%. Over the first two years of the global pandemic, U.S. Latinas’ salaries increased by 9.3% compared to non-Hispanic females, whose salaries declined by 1.7% in the same period.

The overall contribution of Latinas has been firm to our national GDP, proving to be a vital part of our national economy, Dando vida a la Economía. Latinas have secured their seat at the table as a pillar of our Hispanic business community and overall national economic

The USHCC has made it its mission to serve the Hispanic business community, especially investing in Latinas’ significant contributions to our economy.

Our partnership with Bank of America’s digital series “In Her Footsteps” spotlights the inspiring stories of Latina entrepreneurs in our country, giving them the recognition they deserve.

Working with our partners at Bank of America, the Educational Fund empowers Latina entrepreneurs to be the next generation of vital contributors to the U.S. Hispanic economy and our overall national GDP. When we invest in Latinas in our community, we invest in our future.

Source: Latina GDP Report: https://blogs.callutheran.edu/cerf/files/2024/08/2024_LatinaGDP_FINAL.pdf

WORKFORCE

s of 2024, Hispanics represent nearly 19% of the U.S. population, making them the fastest-growing demographic group. Last year, their labor force participation had a rate of 67.2%, compared to the overall labor force participation rate for everyone age 16 and older at 62.9%.

This active involvement drives consumer demand and boosts productivity across various industries, from construction to healthcare. Latinos also contribute significantly to entrepreneurship, with Latino-owned businesses growing 34% over the past decade, far outpacing the national average of 1%.

The increasing educational attainment among Latino youth is expected to enhance their economic impact further. By 2050, Hispanics will account for 29% of the U.S. population, underscoring their critical role in addressing labor shortages and ensuring long-term economic prosperity through their dynamic participation and cultural influence.

Latino participation in the U.S. workforce is a crucial driver of economic growth, particularly in critical industries such as construction, energy, transportation, and technology.

Hispanics comprise about 30% of the construction workforce, contributing significantly to infrastructure development.

In the energy sector, Latino and Hispanic workers are essential in roles ranging from renewable energy projects to oil and gas operations.

Hispanics account for nearly 20% of the transportation workforce, ensuring the efficient movement of goods and people.

The technology sector also sees growing Latino representation, with their involvement vital for innovation and digital transformation.

Visualizing this impact, imagine scenes of Hispanic workers in action—building skyscrapers, managing energy grids, operating heavy machinery, and coding in tech hubs.

These images highlight the indispensable role of Hispanics in these sectors, showcasing their contributions as fundamental to the nation’s economic resilience and future growth. Their participation not only fills critical labor gaps but also fuels industry advancements.

Immigration

mmigration is crucial in bolstering the Hispanic/Latino workforce and the broader U.S. economy.

Immigrant Latino/a business owners constitute 52% of all Latinoowned businesses, highlighting their entrepreneurial impact. These immigrant-owned Latino businesses are vital economic engines, creating jobs, generating revenue, and revitalizing communities.

Latino immigrants strengthen the workforce and drive innovation and economic growth through entrepreneurship.

They often fill essential roles in industries facing labor shortages, such as construction, agriculture, and hospitality, ensuring these sectors’ continued operation and expansion. Their businesses also serve as crucial economic multipliers, generating additional economic activity and supporting local economies.

Beyond entrepreneurship, Latino immigrants contribute to the U.S. economy by boosting consumer demand. As their income levels rise, so does their spending power, driving demand for goods and services nationwide. Their participation in the workforce and as business owners is essential for addressing demographic challenges, such as an aging population, ensuring the long-term vitality and competitiveness of the U.S. economy.

By fostering a diverse and dynamic labor force, immigration strengthens the foundation of American economic prosperity.

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Access to capital directly impacts the growth and sustainability of Hispanicowned businesses. Despite their entrepreneurial spirit, many Hispanic entrepreneurs need help securing funding, often due to systemic inequalities, lack of credit history, and limited financial education. These challenges hinder their ability to start, expand, and sustain their businesses, limiting their potential to contribute to the broader economy.

Access to Capital

Funding Hispanic businesses can have substantial economic benefits. Hispanic-owned businesses are among the fastest-growing segments in the U.S., with over 5 million businesses generating over $800 billion annually.

With better access to capital, these businesses can scale, hire more employees, and invest in new technologies, driving economic growth and innovation. This would not only create jobs within the Hispanic community but also contribute to job creation across various sectors, benefiting the economy as a whole.

Moreover, supporting Hispanic entrepreneurs can help close the wealth gap and promote economic equity, fostering a more inclusive economy.

As these businesses grow, they can also serve as role models and catalysts for future generations of Hispanic entrepreneurs, further amplifying their positive impact on the U.S. economy.

Expanding access to capital for Hispanic businesses will continue to promote economic resilience and inclusivity.

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Opportunities

Investing in international trade offers Hispanic business owners significant opportunities to scale their businesses, particularly in Mexico and Latin America.

These regions present natural markets for expansion due to shared cultural and linguistic similarities, which can ease market entry and foster stronger business relationships. By tapping into these markets, Hispanic entrepreneurs can expand their customer base, diversify revenue streams, and mitigate risks associated with relying solely on the U.S. market.

Mexico, the United States’ largest trading partner, offers substantial opportunities. The economic potential of cross-boarder commerce continues.

With their cultural ties and bilingual capabilities, Latino/ business owners are well-positioned to capitalize on these opportunities. With a combined GDP of over $3.6 trillion, according to a new Latino Donor Collaborative report, Latin America represents an even larger market for goods and services, especially in manufacturing, agriculture, and technology sectors.

Engaging in international trade can significantly enhance the financial impact of Hispanic-owned businesses. Exporting firms, on average, grow faster, pay higher wages, and are more resilient during economic downturns.

According to the U.S. Small Business Administration, businesses that export are 17% more likely to remain in business than those that do not.

By leveraging international trade, Hispanic entrepreneurs can achieve sustainable growth, contributing to their long-term success and the broader U.S. economy.

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EL Voto Latino

& the Upcoming Election

This November, the Hispanic business community can exercise its right to vote for the next U.S. president. Regardless of political affiliation, voting is not just a civic duty but a powerful tool for shaping the policies that affect businesses, families, and communities.

By voting, Hispanic business owners can ensure their voices are heard on key issues such as access to capital, healthcare, education, and immigration reform—issues that directly impact their ability to thrive and grow.

Bipartisan support underscores the importance of every citizen participating in the democratic process, regardless of political affiliation. Voting enables the Hispanic community to influence decisions that enhance economic opportunities, protect small businesses, and foster a more inclusive economy.

With over 36.2 million eligible Hispanic voters in the U.S., this community has the power to impact the election’s outcome.

By voting, Hispanic business owners can advocate for policies that support their businesses and communities, ensuring that their interests are represented at the highest levels of government.

Exercising this right is the best way to protect the values and opportunities available, contributing to the Hispanic-American Dream.

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Why is it Important to VOTE as a Latino?

La Revista Binacional is getting ready for the elections.

Latinos have a significant impact on voting in the United States in several ways:

1. **Growing Electorate**: Latinos represent one of the fastest-growing demographic groups in the U.S. This increasing population means their voting power is expanding, making their preferences and issues increasingly important in elections.

2. **Diverse Issues and Priorities**: The Latino community is diverse, with varying concerns and priorities based on factors like nationality, socioeconomic status, and immigration status. Issues such as immigration reform, healthcare, education, and economic opportunities are often prominent among Latino voters.

3. **Electoral Influence**: In key battleground states, such as Florida, Arizona, and Texas, Latino voters can be decisive in swing elections. Their preferences can sway outcomes in these critical regions.

4. **Political Engagement**: Increased political engagement and organization within the Latino community have led to higher voter turnout and more active participation in campaigns. Latino advocacy groups and political organizations work to mobilize voters and address issues affecting their communities.

5. **Cultural Impact**: Latinos bring unique cultural perspectives to the political discourse, influencing policy debates and contributing to the diversity of viewpoints represented in government.

Latino voters have become an increasingly important demographic in U.S. elections. Here are some key statistics:

Population Size: As of 2023, Latinos make up about 19% of the U.S. population, totaling around 62.1 million people.

Eligible Voters: Approximately 34.5 million Latinos were eligible to vote in the 2022 midterm elections, representing about 14.3% of all eligible voters in the U.S. This number has been growing steadily.

Voter Turnout: Latino voter turnout has historically been lower than that of other demographic groups, but it has been increasing. In the 2020 presidential election, around 53.7% of eligible Latino voters cast a ballot, a significant increase from previous elections.

Voting Patterns: Latinos tend to favor Democratic candidates, but this is not monolithic. There is considerable diversity within the Latino community, with voting patterns varying by age, gender, nationality, and region. For example, Cuban-Americans in Florida have traditionally leaned Republican, while Mexican-Americans in California and Texas are more likely to vote Democratic.

Youth Impact: The Latino population is younger on average compared to other demographic groups, with a median age of around 30. This younger demographic is becoming a more influential part of the electorate as they reach voting age.

These trends suggest that Latino voters will continue to play a crucial role in shaping future U.S. elections.

Latinos have significantly influenced political changes in the United States, particularly in recent years. Here are some key ways in which Latino voters have impacted U.S. politics:

1. **Electoral Shifts in Key States**

- **Florida**: Latino voters, particularly Cuban-Americans, have played a pivotal role in Florida’s political landscape. Their support has been crucial in Republican victories in the state, including the elections of governors and presidential candidates.

- **Texas**: The growing Latino population in Texas has led to increased competitiveness in what has traditionally been a Republican stronghold. In recent elections, Democrats have made gains in urban areas with large Latino populations, challenging the state’s conservative dominance.

- **Arizona**: Latinos were instrumental in flipping Arizona from a traditionally Republican state to a Democratic one in the 2020 presidential election. Their influence was particularly strong in Maricopa County, the state’s most populous county.

2. **Policy Changes and Advocacy**

- **Immigration Reform**: Latino voters and advocacy groups have been at the forefront of pushing for comprehensive immigration reform. Their activism has influenced national debates and policies, including efforts to protect DACA recipients and push back against harsh immigration laws.

- **Healthcare**: Latinos have been strong advocates for affordable healthcare, which has influenced policies and discussions around the Affordable Care Act (ACA) and Medicaid expansion in various states.

3. **Representation and Political Power**

- **Increased Representation**: There has been a notable increase in the number of Latino elected officials at all levels of government. This includes members of Congress, such as Alexandria Ocasio-Cortez and Senator Catherine Cortez Masto, as well as state and local officials. This representation has given the Latino community a stronger voice in policymaking.

- **Coalition Building**: Latino voters have also been crucial in building coalitions with other minority groups, amplifying their influence in political movements such as the fight for civil rights, labor rights, and social justice.

4. **Impact on National Elections**

- **Presidential Elections**: Latino voters have played a critical role in national elections, particularly in swing states. In 2020, their votes were essential in key battleground states like Arizona, Nevada, and Georgia, contributing to Joe Biden’s victory.

5. **Shaping Party Platforms**

Both major political parties in the U.S. have increasingly recognized the importance of the Latino vote, leading to efforts to tailor their platforms to address issues important to this community. This includes policies on education, economic opportunity, immigration, and criminal justice reform.

6. **Cultural and Social Influence**

Beyond electoral politics, the growing influence of Latinos in American culture and society has also shaped the national conversation on issues like race, identity, and inclusion. This has had a ripple effect on political discourse and policy priorities.

Latinos’ growing political engagement and influence have made them a key demographic that both political parties are actively courting, recognizing their potential to sway the outcome of elections and shape the future direction of the country.

- **Midterm Elections**: Latino voter turnout has also been influential in midterm elections, where their participation can sway outcomes in closely contested races, particularly in states with large Latino populations.

Let’s VOTE this November. It may be the most important civic thing to do this Fall!

With Our Valued Corporate Partners Celebrating 45 Years of Empowerment

As the United States Hispanic Chamber of Commerce proudly marks its 45th anniversary, we reflect on the remarkable journey that has brought us to this milestone.

ver the past four and a half decades, the USHCC has remained steadfast in its mission to promote the economic growth and development of Hispanic-owned businesses across the United States. This success would not have been possible without our corporate partners’ unwavering support and commitment.

These companies have been instrumental in advancing the mission of the USHCC. They have provided financial support and shared their expertise, resources, and networks to help us champion the interests of Hispanic businesses. Their dedication to fostering diversity, equity, and inclusion has empowered countless Hispanic entrepreneurs and business leaders, creating lasting change in communities nationwide.

Driving Economic Growth and Opportunity

Our corporate partners have been critical drivers of economic growth within the Hispanic community. By investing in programs that provide access to capital, business development resources, and supplier readiness opportunities, these companies have helped to level the playing field for Hispanic-owned businesses.

The Supplier Marketplace: The Business Matchmaking Program is a cornerstone of our efforts, which has become a vital resource

for connecting Hispanic-owned businesses with procurement opportunities from major corporations.

Because of our corporate buyers, this program has created millions of dollars in contracts, benefiting small businesses and fostering their growth. Through more than 9,000 one-on-one matchmaking meetings, we have facilitated partnerships that might not have otherwise been possible, enabling Hispanic entrepreneurs to expand their reach and secure critical business opportunities.

Championing Diversity and Inclusion

Our corporate partners’ commitment to diversity and inclusion goes beyond rhetoric— it is embedded in their corporate cultures and practices. These companies recognize the value of a diverse workforce and the importance of creating opportunities for underrepresented communities.

Through their partnerships with the USHCC, they have demonstrated a deep commitment to advancing the economic interests of Hispanic

Americans, ensuring that our community is represented at every level of business and industry.

Empowering Hispanic Leadership

Employee Resource Groups, or ERGs, are vital to fostering leadership, diversity, and community engagement within organizations. The USHCC, with the steadfast support of our corporate partners, recognizes their significant role in driving professional growth and creating inclusive work environments.

Together, we empower ERGs by providing them with the resources and recognition they need to create meaningful change. A vital part of this effort is our annual ERG Summit and Challenge, where we celebrate the achievements of outstanding groups and underscore their importance in shaping inclusive corporate cultures.

For several years, our corporate partners have collaborated with us to amplify the impact of ERGs, ensuring that Hispanic professionals have the opportunity to lead and succeed.

These partnerships build a more inclusive and prosperous future that empowers the next generation of Hispanic leaders to excel within their companies and communities.

Expanding Horizons through Procurement, Industry Roundtables, and Flagship Events

Our commitment to advocacy and leadership is also reflected in our flagship events: Legislative Summit, Energy Summit, and National Conference. These gatherings have become critical platforms for dialogue and collaboration, bringing together policymakers, business leaders, and industry experts to address our community’s most pressing issues.

At the Legislative Summit, we engage hundreds of Hispanic businesses, Chambers of Commerce, and small and Hispanic businesses, fostering critical discussions on policies that impact Hispanic companies. Our legislative priorities focus on crucial areas, such as access to capital, workforce development, healthcare, and infrastructure. We advocate for policies that ensure Hispanic entrepreneurs have the resources to start, grow, and sustain their businesses. Additionally, we emphasize the importance of improving digital infrastructure and broadband access, which are vital for the competitiveness of small businesses in today’s economy.

The Energy Summit highlights the pivotal role of Hispanic enterprises in the clean energy sector, showcasing opportunities for growth and innovation. We convene key stakeholders from across the energy industry to explore the future of energy and how Hispanic businesses can lead in the transition to a sustainable energy economy. Our discussions focus on emerging technologies, policy developments, and the unique contributions Hispanic-owned firms can make in this critical sector.

The National Conference is our premier annual event, drawing over 1,500 participants nationwide. This event provides unparalleled networking opportunities, celebrates the achievements of Hispanic business leaders, and offers a platform for sharing best practices and strategies for success. The National Conference is a testament to the strength and vibrancy of the Hispanic business community, bringing together entrepreneurs, corporate partners, and thought leaders to drive innovation, growth, and empowerment.

Guidance from Our Advisory Boards

Our Procurement Advisory Board and Senior Executive Advisory Board have been instrumental

in guiding these initiatives. The Procurement Advisory Board, composed of senior procurement executives from major corporations, advises enhancing supplier diversity and increasing Hispanic-owned businesses’ access to procurement opportunities. Their expertise helps shape our matchmaking events and ensures that our members are prepared to meet the needs of large corporate buyers.

Meanwhile, the Senior Executive Advisory Board, which includes top executives, provides strategic insights that help us align our initiatives with industry trends and priorities. This board plays a crucial role in shaping our advocacy efforts and ensuring that the USHCC’s programs and events, such as the Legislative Summit, are impactful and relevant. The active participation of these corporate leaders in our advisory boards underscores their commitment to fostering an inclusive business environment where Hispanic-owned businesses can thrive.

Building a Stronger, More Inclusive Economy

The collective impact of our corporate partners is evident in the growth and success of Hispanic-owned businesses across the country. These businesses are thriving, creating jobs, and contributing to the economic vitality of their communities. Our partners’ investments in the USHCC’s programs and initiatives have helped build a stronger, more inclusive economy where Hispanic entrepreneurs are empowered to reach their full potential.

A Call to Action for the Future

As we celebrate our 45th anniversary, the USHCC is more committed than ever to continuing our work with corporate partners to drive economic empowerment for Hispanic Americans. Together, we will continue to break down barriers, create opportunities, and ensure that the voices of Hispanic business owners are heard and respected in every sector of the economy.

Because of our corporate partners, we are excited to announce the rollout of a national supplier database. This initiative will be a critical resource, connecting Hispanic-owned businesses with corporations seeking diverse suppliers.

The database will help level the playing field by streamlining access to procurement opportunities, making it easier for Hispanic entrepreneurs to compete in a global market. This tool is designed to increase visibility for Hispanic suppliers, facilitate more meaningful connections between businesses and corporations, and ultimately drive economic growth and sustainability within our communities.

Check out the top industries represented by USHCC’s Corporate Partner Members:

• Beverage

• Media & Entertainment

• Technology & Internet Services

• Financial Services

• Healthcare & Pharmaceuticals

• Energy & Utilities

• Consumer Goods & Retail

• Transportation

• Real Estate & Construction

• Food & Hospitality

• Communications & Marketing

• Insurance

• Legal & Compliance

• Construction

• Manufacturing

• Aerospace & Defense

• Automotive

• Logistics & Supply Chain

• Telecommunications

Support Our Mission

To our current and future corporate partners, we extend an open invitation to join us in this vital mission. Your partnership with the USHCC is not just an investment in the Hispanic business community, it is an investment in the future of America’s economy. By collaborating with us, you can drive meaningful change, promote diversity and inclusion, and empower the next generation of Hispanic leaders. Together, we can continue to break down barriers, create opportunities, and ensure that Hispanic entrepreneurs have the resources and support they need to thrive.

Join us in shaping the next 45 years of success, innovation, and growth for Hispanic businesses nationwide. The time to act is now; with your partnership, the possibilities are limitless.

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As we reflect on the remarkable journey of the United States Hispanic Chamber of Commerce, it is with great pride that we extend our heartfelt congratulations on its 45th anniversary. For over four decades, this institution has been a beacon of support and empowerment for Hispanic businesses across the nation, continuously paving the way for new opportunities. Today, we celebrate not just an anniversary, but a legacy of growth, resilience, and community impact that will continue to inspire generations to come.

A CATALYST FOR CHANGE

Just like the USHCC, our minority-certified marketing agency lives for experimentation and igniting small business success. We’re proud to be a partner, and congratulate the Chamber on 45 years of remarkable achievements. Come visit the Lab at ChemistryCultura.com and help us IGNITECULTURE.