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Logo usage in trendvision applications WeLLA LoGotyPe
APPLIcAtIonS
LoGotyPe And BrAnd communIcAtIonS
2/1 BrAnd Ad Scheme
Brand communications such as trendvision employs its own version of logo usage: the Wella typeface can be separated from the picture mark. A bold use of size and proportion emphasizes the confident status as a brand for professionals.
logotype 190 mm
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CORPORATE DESIGN BASICS 08/2008
6 mm 6 mm Logo usage in trendvision applications
exclusion distance 6 mm 1/1 headline side
1/1 logotype side
Brand communications such as trendvision employs its own version of logo usage: the Wella typeface can be separated from the picture mark. A bold use of size and proportion emphasizes the confident status as a brand for professionals.
EXAMPLE APPLICATION R
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Headline and claim can be arranged freely to match the scene. R See section “typography” for more info.
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the Wella picture mark can be positioned freely to match the setup in the foreground. make sure the face is decodable as a Wella signature. Its total width should be at least as wide as the ad itself and significantly bigger than the logo text in the foreground.
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logotype is usually placed in the bottom right, It is centered on the right half of a double page. Standard logo width is 190 mm. the distance towards the format bottom and right edges is determined by the height of the “Professionals” typeface.
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the stage / fond cannot be supplied with additional accesories. the Wella picture mark and fond are the only backdrop for the scene. R See section “Photographic style” for details
Beauty visuals are placed in front of the picture mark. use a strong perspektive to dramatize the relationship between model and stylist.
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Agentur: SelectNY Hamburg Endkunde: Procter & Gamble
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Produkt: Brand Manual Aufgabe: Definition und Ausarbeitung eines Brand Manuals für die Marke Wella Professionals. Für den weltweiten Rollout wurde eine Reihe von 2 Layoutvarianten für die gesamte Produktpalette erstellt.
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