Hartman, Chartman Marketing Guide to Building Your Business Website

Wordpress

Wordpress is a popular website platform choice because it is low cost. Starting at $48 a year you can host your website on Wordpress and incorporate Search Engine Optimization (SEO) best practices to rank organically on the web. Wordpress is extremely customizable but can be difficult to design and maintain. To have the certain functionality, Wordpress requires plugins and these can require the cost of a webmaster to keep up with. If you are technologically savvy and have basic coding knowledge, Wordpress is the best option for you.

Wix

WIX is a personal favorite of mine. It is higher cost than Wordpress at around $300 a year but it requires NO CODE at all to create pages, do basic SEO, and manage inventory. Most business owners that choose WIX are able to maintain their website without a webmaster. If you are selling on Etsy, WIX has an easy and free integration, but you still will have to pay Etsy fees. If you are conducting in-person sales in addition to ecommerce using a square or similar device, WIX does require an app at an additional fee to sync the sales and inventory. WIX runs 50% off sales quite often. I would recommend waiting to connect your domain for when they run the offer to lock in the best pricing.

SquareSpace

Similar to WIX, SquareSpace is no-code and integrates with your in person sales if you are using a square for payments at no cost and it also integrates easily with Etsy. Cost is similar to WIX, however, it is not as customizable as WIX or Wordpress.

Shopify

Shopify is truly for ecommerce. It is nocode but is a little more difficult to set up than WIX or SquareSpace. Shopify also offers more for online businesses and its own point of sale tracker integration. The price of the basic Shopify plan is similar to the ecommerce plans for WIX and SquareSpace but the cost jumps drastically if you move up to their standard plan.

Builderall

The Laser Focused enterprise is built on the Builderall platform, another site which requires no coding and also integrates email and ecommerce as two of it’s many features on a one-platform solution.

There are many more platforms on the market, with new ones popping up every day. These five platforms are fairly intuitive and cost friendly for the start-up business.

Fonts are an integral part of any design project, and choosing the right font is crucial for creative designers. A font can convey the message of a design and create a certain mood or atmosphere. With thousands of fonts available, it can be overwhelming to choose the right one. In this article, we will discuss some tips for selecting the best font for your creative designs.