Process and Take Back Your Time

touch with them and get a calendar overview of their events. Start marketing your services and products to the schools in your area and grow your local business. Make sure you know when you will be included and needed so you can plan your marketing and source your products. Look at what the competitors in your area are doing, and either you can set yourself apart from them, or you need to make changes.

One of the mistakes I made and saw other laser businesses are making is lowering our price to beat the competitors and hope this way for more business. This concept works for big box companies rather than for small businesses. Start reevaluating your marketing approach, products, and customer service if you want a client to buy from you. 99% of the time, the small business owners I worked with had loose ends on product marketing and customer service. You need to clearly understand your price strategy for your products and services and how this will affect your business and your customers. Pricing decisions and strategies do not include just the sling price. A price strategy includes discounts, payment arrangements, and refunds. When determining a pricing strategy, it is essential to consider the business’s position in the current marketplace. For example, if your company advertises to realtors as high-quality or premier closing gifts, the product pricing should reflect that. That means that your lowest-priced products must be set considering the market in your area or the national rate.

When you focus on max 20 products you can sell and market all year round, you have a higher chance to establish brand recognition among your targeted audience. You created a pool of followers who can identify with your brand and products. Don’t worry. You will still have time to add one or two seasonal items to complement your core product line. The fact that you have a marketing strategy will allow you to create additional products that will complement your main line.

Focus on your product line and make your customers understand the features, advantages, and benefits of buying goods or services from you. When considering a product, consider customers’ key essential benefits, needs, and wants. Plus, you will have the benefits of working with other small businesses in the wholesale, who will for sure either bring to your attention other great products that you may like or you can request with them some products you would like to add shortly.

What drives today’s customers are emotions and feelings, some of which can’t be expressed in words and are triggered unconsciously. The most critical element in customers choosing who they buy from is how a brand makes them feel. Companies like Apple don’t sell a product; they sell a brand that embodies a delicate mix of dreams and aspirations. Apple’s ads don’t show product features like memory, speed, or device weight. The commercials are designed to provide sensory stimulation.