2011 September 9 - ACP – Cheng Tsung FENG
Runner Running is one of the most popular forms of exercise. Some people run to lose weight, while others run to stay in shape. Whatever the reason, running can help your physical and emotional health.
Runner Research Why people go running? Where people go running? When people go running? People go running with whom? What stuff they bring?
Runner Research Why people go running?
Healthy breath deeply sleep better Recover Digest prevent from sick be energetic
Social chasing girls meet with friends
Appearance lose weight look good (be fit)
Mood relax be happy (good mood) walking a dog quiet, alone
Competition Training for competition School team
Runner Research Where people go running?
Outdoor Park Beach Mountain Field Forest Riverside Street Sport track (school) Indoor Gym Treadmill Stairs
Fresh air, not boring, close to nature, Fun Dangerous, hard, uneven
Easy to found, a lot of different way(fun) Dangerous, bad air, traffic noise, uneven Clean, elasticity, safety, easy to count distance Boring, too many people(narrow, hinder) Air condition, don’t worry about weather, coach, shower, safe, paying members of the binding Boring, too many people, noise
Runner Research When & how often people go running? When Morning Nightfall Night Deep in the night Daytime
Fresh air, bird chirps, bright Hard to get work out ofor bed Before school / Office worker or Student Fresh air,work bird or chirps, bright, After school / Office worker or Student Hard to get out of bed, hot Training for competition / Athlete (school team, association) Cool, waiting for friend or family Dangerous, dark, unclear slight Cool, silence, less car & people, just shower one time a day Dangerous, dark, unclear slight Training for competition or school team, association member Hot
How often Everyday 3~5 days a week 1~2 days a week (weekend)
Training for competition, very want to lose weight Relax, release pressure, keep health, digest, keep slim Beginner, have fun, keep health, have good weekend time
Runner Research What stuff they bring? Clothing Running shoe Singlet Sport shirt Sport pants
Music Phone Music player Headphone
Time Phone Watch Pedometer Music player
Count & Record (time, distance, speed, heartbeat, track‌) Smartphone (with relative apps) Sport watch GPS watch Pedometer Heart rate monitor
Perspiration Towel Head belt Wristband Headscarf Hot Hat Cold scarf
Thirst Water bottle Beverage
Runner Research People go running with whom? Do not wait someone or be wait / don’t want to talk or take care someone / concentrate / release brain / thinking Lonely / boring
Alone Friend Couple Dog
Chat / like be together with / motivate each other/ compare with / have fun Interfere / waiting
Walking with dog / like be together with dog / have fun need to clean dog's droppings / need to take care of dog
User Profiles Shelton, 22
Lives: Canada, Vancouver Occupation: Student Description: Youthful, powerful, energetic
Statement: I love sport. I enjoy the feeling of getting fitter.
1.NIKE Running tights
2.NIKE Free Run running shoe
3.SONY W202 headphone player
4.Nike I-phone aluminum case
5.Nike Wrist belt
6. St Joseph Sport water bottle
7.Casio G-shock
8.Linkin Park A Thousand Suns
Why do you go running? - I am a athlete of school track & field team, I am training for competition. Running can help me keep in best state. When and how often and how long do you go running? Morning / Everyday / About 1hour
Where do you go running? - Sport track - Street - Park
Who you go running with? Nobody, just myself.
What stuff you bring when you running? - headphone player - towel - water - wrist belt - watch
User Profiles Jeff, 50
1.PUMA Running pants
2.Garmin Forerunner 50
3.Sennheiser MXL70
4.Polo RL Polo shirt
05.Adidas Tennis hat
6.PUMA Jogging shoe
8.Apple I-pod shuffle
8. Alexandre Tharaud Chopin: Journal Intime
Where do you go running? - Park - Sport track
What stuff you bring when you running? - mp3 player - towel - water - phone - Hat
Lives: Florida, Miami Occupation: Property broker Description: Mature, confident, tasteful.
Why do you go running? - Loss weight - Be more healthy - Live longer
Statement: After work, I usually have two hours to jog or swim. It helps me relax and loss pressure, it’s also good for health
When and how often and how long do you go running? Night / about 4 times a week / About 1hour
Who you go running with? Sometimes with my wife or son.
User Profiles Jenny, 25
Lives: Canada, Vancouver Occupation: Masters Student / Part time Description: Self-confident, charming
Statement: I love my dog. I enjoy walking and running with it, it’s fun.
1. Manhattan Portage bag
2.Adidas Towel
3.Casio G-shock
4.Sony Mp3 headphone
5.Nike Sport shirt
6.Giant City Speed
8.Optic Sport Glasses
8. Daft Punk One more time
Why do you go running? - Walking a dog - to get fresh air - be energetic
When and how often and how long do you go running? Afternoon / Everyday / About 1-3 hour
Where do you go running? - Gym - Park
Who you go running with? My dog
What stuff you bring when you running? - towel - water - watch - phone
User Profiles Mike, 35
Lives: New York, Buffalo Occupation: Car sales Description: Mature, confident, tasteful
Statement: I exercise to loss weight and maintain my slim body. As I want to feel healthy.
1.Muji Thermos mug
2.Lacoste Polo shirt
3.AKG Acoustics K 326
4.Apple I-phone 4
5.Apple I-phone Armband
6.Strida Folding bike
8.RunKeeper I-phone App
9. Red hot chili peppers Greatest Hits
Why do you go running? - loss weight - maintain my slim body - relax - be alone When and how often and how long do you go running? Morning / Everyday / About 1hour
Where do you go running? - Street - Park - Gym
Who you go running with? Nobody, just myself.
What stuff you bring when you running? - towel - wrist belt - watch - phone - water
Runner Research 1. sleep better
body tired, muscles relax / record
2. look good (be fit)
want to see effects of running
3. training for competition
Can’t see the effects from exercise.
circulate / record / want to see effects
improve breathing capacity
4. breath deeply 5. relax
Difficult to found any change of self.
6. be energetic 7. to get fresh air
“Anything change? Take times go running is useful?”
8. meet with friends 9. walking a dog 10. quiet, alone 11. lose weight 12. digest
want to see effects immediately
how long and how hard I run can digest the meal?
13. chasing girls 14. prevent from sick
high body fat or blood pressure, probability to get disease
15. be happy (good mood)
16. to be more healthy (scare to die)
Doubt, Disappoint, Reduce passion and motivation
How to help runners get motivation? For the runner, what they looking for and expect is “physiology change”, change to be more healthy, be more slim…etc. “Change” can be a powerful motivation of them.
Market Research What kind of existing sport products can make people see the change and bring motivation?
The feature of them 1.Count time 2.Count distance 3.Count speed 4.GPS track 5.Calorie 6.Music 7.Data record (see through ) 8.Social network 9.Game 10.Heartbeat
Garmin Forerunner 405 GPS sport watch -Track Heart Rate - Hypothesized partner
Sampo JB-B812SL Pedometer - Count pace - Solar power - Calorie
Yamaha BODiBEAT Music player - Heartbeat monitor - Make music follow BPM - Music making by loop materials
Nintendo Wii Fit Game player - Game base on balance
Polar Heartbeat monitor Heartbeat monitor - Monitor heartbeat - able to contact many kind of product
Market Research What kind of body information can make people see the change and bring motivation?
Existing sport product 1. Weight
5. Count time
2. Body fat
6. Count distance
3. Breathing capacity (aerobic exercise)
7. Count speed
4. Blood pressure
8. Calorie 9. Heart rate
Market Research Withings - WiFi Body Scale - Wifi connect with Smartphone & computer - Manage multi-people’s data (family) - Visualize body’s change as track Everyday the WiFi scale measures your lean and fat mass automatically. This allows you to concentrate on the origins of your weight variations. The web dashboard offers a rich graphical interface with easy browsing over time and allows you to zoom in on the date ranges of your choice. You therefore take pleasure in observing the evolution of your fitness in a simple, intuitive environment. Monitor changes in your weight with graphs automatically generated by the Withings scale and avoid getting discouraged. Share your progress with friends on your blog, Facebook or Twitter. Let your friends cheer you on!
Set your goals and get a weekly progress report by email. http://www.withings.com/en/bodyscale
Weight. Body fat
Market Research Truzone - Peak Flow Meter - Easy to test breathing capacity The peak expiratory flow (PEF), also called peak expiratory flow rate (PEFR) is a person's maximum speed of expiration, as measured with a peak flow meter, a small, hand-held device used to monitor a person's ability to breathe out air. It measures the airflow through the bronchi and thus the degree of obstruction in the airways. http://www.amazon.com/Invacare-TruZone-Peak-FlowMeter/dp/B00093EFWW
Breathing capacity. Breathing rate
Market Research Long Deep Breathing - Smartphone software - Fun game - Training breathing capacity Relax now with Long Deep Breathing! The more slowly and deeply you breathe, the more calm you will become. This application offers a simple and always accessible way to learn and practice the Long Deep Breathing technique. Just a few minutes of practice during your busy days will make a major contribution to your health, longevity and happiness. http://itunes.apple.com/us/app/long-deepbreathing/id337291691?mt=8
Breathing capacity. Breathing rate
Market Research Panasonic EW 3006 Wrist Blood Pressure Meter - Convenience for carry - Very simple to use Panasonic EW 3006 Blood Pressure Monitor lets you measure your blood pressure anywhere, anytime. It comes with advanced features like Digital Filter Technology which uses a sensor to detect and isolate only the essential pulse oscillation. It comes with automatic memory feature that allows you to capture 90 readings and save them to track the readings over time. The large LCD display panel shows both blood pressure readings and pulse rate simultaneously. It comes with one touch operation, with a press of a button the monitor auto inflates for quick, easy measurements. This product is an ideal way to check and keep track of blood pressure over a period of time. It runs on two AAA Alkaline batteries which are included with the product. http://www.amazon.co.uk/Panasonic-EW3006-DiagnosticPressure-Monitor/dp/B000WNLBD0
Blood pressure
Market Research Casio BP1 Blood Pressure Watch - Monitor blood pressure & pulse anytime & everywhere It is often said even healthy individuals should check their blood pressure several times a day in order to keep tabs on their physical condition. CASIO's new WRIST LINK BLOOD PRESSURE MONITOR now makes healthy living easier than ever before by making it possible to check your blood pressure just about any time and any time throughout the day. An upper arm type Base Unit lets you take highly accurate measurements at home and provides "basic data" that can be transferred send to the Watch monitor. Basic data stored in Watch monitor memory is used for taking quick and easy blood pressure reading while on the go. The Base Unit and Watch provide the perfect combination for monitoring your blood pressure and overall health throughout the day. http://www.casiojv.com/wbp/wbp.htm
Blood pressure. Pulse
Market Research Garmin Forerunner 610 The first to put GPS on runners' wrists just tipped off a whole new race. With a touch, tap or swipe, Forerunner 610 lets you get on with your run while it tracks all the details. Training tools like the new Virtual Racer™ can turn any workout into a virtual matchup. This feature lets you race your previous bests or challenge any activities uploaded to our Garmin Connect™ site. Virtual Racer accounts for varying speeds and real-time conditions, so it’s truly you vs. your opponent. Or, use the Virtual Partner® function and see how you measure up to a static pace you set. Forerunner 610 also offers vibration alerts, which you can customize for time, distance, calories, heart rate or cadence. So, when you reach your targets, you’ll feel a gentle vibration. https://buy.garmin.com/shop/shop.do?pID=84374&ra=true
Calorie. Count time. distance. Speed
Main Idea A device can transform body’s change into the simple information; make people see the effects from sports immediately, see the “change”, then get motivation to keep going.
Concept Insoles Weight Measure What’s this? This is a special weight measure put in the shoes. It can record the user's body weight any time, and send the data to user's Smartphone. The user can see their weight changes of before and after exercise, so they can see the effect of exercise immediately. User can see a long-time results, it will be a motivation to keep going. -Unwashable - Consumable -1,000 hours electric power (Nike+ pad) - Suit on different kind of your shoes
Concept Insoles Weight Measure
Top Layer Neoprene(Diving suit) Latex
How it works? A set has two shoe-pad-type sensors, place it in shoes and wear the shoes. Standing for over three seconds to start testing the weight of two sensors, the two weight data will send to user’s Smartphone, then software will combine two data to be user's weight.
2.4G Wireless Chip
What’s the benefit for user? Battery User can see their weight change, see the effect from exercise, and get motivation to keep going. Pressure sensor panel
What’s the technology of it? 2.4G Wireless Pressure sensor panel
Bottom
Concept Insoles Weight Measure User scenario
Sketching Form factor Inspiration source Weight
Record
Step
Human’s footprint on beach
Sketching Form factor Some sport image product
Sketching Form factor
Most relative footprint image
Not too strong character, can suit any style shoes(even not sport shoe)
Sketching Form factor
Sketching Form factor This is a special weight measure put in the shoes. It can record the user's body weight any time, and send the data to user's Smartphone. The user can see their weight changes of before and after exercise, so they can see the effect of exercise immediately. They also can see the weight change of before and after a meal, make users to control their diet. User can see a long-time results, it will be a motivation to keep going.
Sketching Form factor This is a special weight measure put in the shoes. It can record the user's body weight any time, and send the data to user's Smartphone. The user can see their weight changes of before and after exercise, so they can see the effect of exercise immediately. They also can see the weight change of before and after a meal, make users to control their diet. User can see a long-time results, it will be a motivation to keep going.
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