Cheng Tsung FENG Portfolio 2012 by Chang Tsung FENG

Feng,Cheng-Tsung Portfolio 2012 January

about me

product design

product development Plan intern ship graphic & motion design

skill

personal profile autobiography

4 10

(green. eco)

a traffic light solar cooker for D.A. to be continued square, round plug label plus&minus

18 30 44 52 58 62

(emotion. culture)

nest daydreamer firefighter eyes front continue timber note

70 76 90 94 100 108

(human care)

fruit crayon balance stick pedal lock sharing door cookie magic guide sticker

116 124 132 138 148 156

national museum of natural & science

166

mitac(mio, magellan)

184

rainy day turnning 23 a lot of posters

192 196 202

free hand sketch 3d

214 222

ABOUT ME

Personal Profile Autobiography

FENG,CHENG-TSUNG

birthday born website e-mail

education

1987.09.11 Taiwan www.chengtsung.com lasicfan@gmail.com

National Taiwan University of Science & Technology The Department of Industrial and Commercial Design (MA 2010 - present) National Yunlin University of Science and Technology Department of Industrial Design (BA 2006 - 2010) Yi Ming Senior High School Department of Advertising Design (2004 - 2006)

internship

MiTAC (Mio, Magellan) www.mitac.com (June 2011 - September 2011) PEGA Design & Engineering www.pegadesign.com (July 2009 - September 2009)

software

Photoshop, Illustrator, Indesign, After Effects, Flash, Dreamweaver, Microsoft Office, Catia, Cinema4d, Ableton Live... etc

PERSONAL PROFILE

Special Honor

2011 Outstanding Alumni Award of National Yunlin University of Science and Technology The youngest of school history. 2011 Outstanding Alumni Award of Yi Ming Senior High School (The youngest of school history.)

International Design Award

2012 iF Product Design Award - Winner 2011 Red Dot Award: Design Concept - Best of the best 2011 Red Dot Award: Design Concept - Winner 2011 Red Dot Award: Design Concept - Winner 2011 iF Product Design Award - Winner 2011 iF concept award - Winner with EUR.3000 (Top4) 2011 iF concept award - Winner 2010 IDEA(International Design Excellence Awards) - Silver Award 2010 iF Concept Award - Winner 2010 iF Product Design Award - Winner 2010 Taiwan International Student Design Competition - Finalist 2010 Taiwan International Design Competition - Finalist 2009 Red Dot Award: Design Concept - Winner 2009 iF Concept Design Award â&#x20AC;&#x201C; Presection Top 300 2009 Taiwan International Design Competition - Bronze Award 2009 Taiwan International Design Competition - Finalist 2008 13th IBDC(International Bicycle Design Competition) - Excellent Prize 2008 13th IBDC(International Bicycle Design Competition) - Merit Prize 2008 Taiwan International Design Competition - Excellence Award

My brain wave picture 9

National Design Award

2011 Gold Butterfly Award New Generation Book Cover Design Competition - Excellence Award 2011 Gold Butterfly Award New Generation Book Cover Design Competition - Creative Award 2011 YESD Award - Bronze Prize 2010 Dassault Systemes Design Award - Silver Award 2010 4th Uneec Applied Design Award - Silver Award 2010 4th Uneec Applied Design Award - Finalist 2010 Universal Design Award - Finalist 2009 3th Uneec Applied Design Award - Finalist 2009 Lite-On Award - Silver Award 2009 Taiwan Museum Goods Design Competition - Finalist 2009 Taiwan Museum Goods Design Competition - Finalist 2008 2th Uneec Applied Design Award - Excellence Award 2008 Sports Technology Innovation Competition - Champion 2008 Taipei Culture Design Competition - Bronze Prize 2008 Towel Packaging Design Competition - Gold Award 2008 Taiwan Museum Goods Design Competition - Excellent Prize 2008 Taiwan Museum Goods Design Competition - Finalist 2008 Acrylic Design Award - Excellent Prize 2008 Acrylic Design Award – Finalist 2008 Acrylic Design Award – Finalist 2008 YESD Award - Finalist 2008 Taipei Industrial Design Award - Finalist 2008 National Curtain Design Award - Finalist 2008 Sale of Goods Hand-Woven Design - Finalist 2008 Yulon Wood Art Award - Trophy Design Competition - Excellent Prize 2008 Yulon Wood Art Award - Trophy Design Competition - Finalist 2008 Yulon Wood Art Award - Trophy Design Competition - Finalist 2008 Taiwan Craft Award - Innovative Design - Finalist 2008 Hakka Product Design Competition - Finalist 2008 Glass Furniture Design Competition - Finalist 2007 CAITA IMA Design Competition - Selected 2004 Hsinchu Art Exhibition - Graphic Design – Third Prize 2003 National Skills Competition of Senior High School - Web Design - First place

Public Speech

2011.12.28 My Learning Process Yi Ming Senior High School Department of Advertising Design 2011.10.28 Design Generation Taipei World Design Expo 2011.06.01 My Learning Process National Da-Hu Agricultural & Industrial Vocational High School 2011.04.23 International Design Competition Experience Sharing National Taiwan Normal University

Exhibition

2011 - Solar Cooker for D.A. (Taipei World Design EXPO) 2011 - Sharing Door (Taipei World Design EXPO) 2011 - Continue (Taipei World Design EXPO) 2011 - Pedal Lock (Taipei World Design EXPO) 2011 - to be continued (Taipei World Design EXPO) 2011 - Balance Stick (Taipei World Design EXPO) 2011 - Braille Beginner (Taipei World Design EXPO) 2010 - Daydreamer (Taiwan Design EXPO) 2010 - Daydreamer (YODEX Young Designer Exhibition) 2010 - to be continued (Taiwan Design EXPO) 2009 - Nest (Taiwan Design EXPO) 2009 - Dressing (Taipei International Cycle Show) 2009 - take it easy (Taipei International Cycle Show) 2008 - On/Off (Taiwan Design EXPO)

Transition

From graphics to products. Though I was educated more like a graphic designer in high school, unlike my other classmates, I chose to study industrial design in the university because Iâ&#x20AC;&#x2122;ve sensed my interests and aspiration by reading several books about product design. And I intensely believed that all I had learned can be used in the industrial design as well.

University

Stay Hungry, Stay Foolish. The more I know about industrial design, the more I love about it. I not only poured all my passion and mind on every project, but also took many other subjects such as: Illustration Photography Packaging design Book binding Language courses (English) Also self-taught some media program skills, 3D Animation and video clips from the internet privately due to my fond of visual art and design. And this really improved my graphic level. Some people When my classmates asked me: Donâ&#x20AC;&#x2122;t you ever feel tired working so hard like this? I think I do feel tired, but in a happy good way. Because I LOVE all the learning from my heart and that is the reason why I can be so enthusiastic. Taking extra courses from other departments not only made me a more competent student than others, but also have gave me the opportunity making friends in other design fields. All these became my inspirations, and can be used in my projects.

Internship

Work to learn, learn to work. I have had two internships. One was the third summer break in the university, and I stayed in an Argentine coupleâ&#x20AC;&#x2122;s place who also worked as designer with me in the design department. The second one was the summer break of my first year of graduate school. All my colleagues were foreigners, and I could only use English to communicate with them. These two internships really gave me the chance to learn in actual operations that surrounded by designers who know much more than any of my classmates, which was exactly what I wished for when I applied. I did know myself better, catching on the difference between lectures in school and actual design industry. I also made a self-examination to adjusted my attitude and direction.

Competition

The reasons to attend design competitions. What I’ve got from competitions? Rewards I started to pay all my tuition fee, rent, and living expenses by those rewards since I was 19. Later on, I could not only afforded my life, but also had leisure money to get better appliances, such as a fine camera, which can take better shots for my design pieces, or a more efficient laptop.

Enhancing my skills I challenged different types of topic every time in order to practice every skill in the product design presses. Also it is a good thinking, communicating, and teamwork training.

The ability of appreciation Recognizing advantages and disadvantages from others’ works or presentations, appreciated them because both the good ones and the bad ones can all be my teacher.

Self-expression and Speech A good designer must know how to express him/herself. Thanks to the competition, and my rewarded experiences, I often have to make a speech or presentation in front of strangers. No matter it is for a final or a sharing symposium, I am capable to make a great one now.

New Friends, New social connections Making friends in different design fields is another advantage of participating design contexts. People from different backgrounds and schools are like different books. Making new friends is like reading a brand new book. We can learn from each other and also can help each other when needed.

To be noticed Design competition is the easiest plate form to be seen and noticed for students, who have no backgrounds and sources. The wining pieces can also go public by the media, and that’s how I can promote my design, and promote myself at the same time.I hope my work can be seen by the world, the more the better.

The opportunity to be in mass production One of my design works, called “Nest”, was signed by a leading U.S. design brand called "Fred & Friends", and will be produced by them as well. Also "Nest" will be my very first mass-productive design, and will be in the market all over the world soon or later. I hope I can have more opportunities like this from now on, to really have my products in the market and also can adjust my view at the same time. I built a personal web site in the beginning of 2011, looking forward to be noticed more in the future. And most importantly, I will fight for the chance to learn in CCS for a year by the scholarship from the government, in order to expend my vision, knowing more cultures and people around the world, striving for more exhibition and internships opportunities. That’s how I going to steel myself and starts to shine in the world.

Opportunities for Internship One of my internship was got in a competition, which was part of the prize that competitors can get if they won. My team won the Bronze Medal by “Braille Beginner”, which was a design that can help blind children learn the braille by sounds and the sense of touch, and we got two offers at the same time. I choose “Mitac”, a company mainly produces GPS in the end, because the director told me that I will be in a team with 2 foreign designers, who came from British and French. And they will lead me in the project for the next one month. I considered this as an opportunity to advance my English ability, and also the chance to know more about other cultures. Furthermore, 1 month was too short to learn for me, so I asked if I can intern for 2 months. The director gave me a yes with joy, and was surprised about my enthusiastic.

Good and fair credit I consider competition as a fair way that you can actually prove yourself without any external condition, because the judges know nothing about the competitors, they can only determine by the design itself. I appreciated and cherish all the positive effects those rewards gave me.

Design

What do I think about design Design is a game that never bored me, a challenge always full of joy, is the way I can improve the life of me and my family, is the way I get to know the world, and also is the way I can make the world different.Just like an everlasting lesson, design is the one I decided to learn about in my entire life.

Topic I choose I love challenging different aspects and materials, which you can totally noticed from my design works. In the beginning, I felt frustrated when dealing with projects that I was not familiar with. But once I got it deeper, I finally knew that working with those I didn’t know before is much more interesting. Just like a game that never bored me.

1. Green, Eco Reflecting how modern technology damaged our environment and ecosystem. Showing the ethics and social responsibility designers should have.

2. Emotion, Culture Designs that can touch people’s heart, create a warm and sweet atmosphere.

3. Human care, Education Discover some unrevealed needs or problems in our life. To make the substance and human connected better. Improving human life, also design for some disadvantaged groups.

Capable to work alone and good at teamwork Some of my design I worked alone, and others with partners. I have no druthers and often do them both at the same time. In this case, I become independent but also have great teamwork ability, which always make our team work smoothly and creatively.

Why me?

There are four competitors who all want to apply CCS this time, we all come from the same graduate school, National Taiwan University of Science & Technology. But I consider myself the BEST of all. Here are my advantages: 1. Definitely the most active learner 2. Produced the best quality works 3. Designed with the most different perspectives 4. Interned more than others 5. With the best point of views and skills 6. Won the most rewards of all 7. The most media exposure one 8. Have the best grades 9. The most expected student 10. The youngest Distinguished Alumni Award ever in both National Yunlin University of Sciense & Technology and Yi Ming Senior High School. I believe I have more merits, and I would love to show and explore my potential in CCS.

I always told myself to THINK BIG, to WORK HARD, and NEVER GIVE UP. I also believe I have no limit, even if I have one, Iâ&#x20AC;&#x2122;ll smash it.

PRODUCT DESIGN GREEN ECO 16

A Traffic Light Solar Cooker for D.A. To Be Continued Square, Round Plug Label Plus&Minus 17

A TRAFFIC LIGHT

category

traffic light

year

2009

brief

This is environment-friendly traffic light design, and is “A” traffic light exactly! Colour-changing LED(Light Emitting Diode) technology getting better day by day replace incandescent light and three different selfcolor LED, replace the electric energy with solar energy, reduce the manufacturing cost and energy consumption from infrastructure which everybody will use, and realize the “green miracle”.

dimension

300x300x200 mm

material

ABS plastic, aluminum

member

Feng,Cheng-Tsung / Wang,Bo-Jin / Lin,Yao-Chieh

award

other

2010 2010 2010 2009 2009

IDEA(International Design Excellence Awards) - Silver Award iF Concept Design Award - Winner iF Product Design Award - Winner Red Dot Award: Design Concept - Red Dot Award Lite-On Award - Silver Award

2011 Venables Bell & Partners used this work in printed advertisement of Audi A7 2011 published in US magazine "New York Times Magazine" 2011 published in US magazine "Car & Drive" 2011 published in US magazine "Road & Track" 2011 published in US magazine "Automobile" 2011 published in US magazine "Motor Trend" 2010 displayed at IDSA (Industrial Designers Society of America) 2010 published in Yanko design.com 2010 published in Tuvie.com

THE FIRST TRAFFIC LIGHT This photo is the world's first traffic light, located in London in 1868 and since then has been the traffic lights are red, yellow, green, 3 light. In Taiwan, about 3.6 million square kilometers of land, people and vehicles to run the whole traffic depend on about 700,000 traffic lights.

THREE MAIN TRENDS OF GLOBAL LIGHTING MARKET For the traffic lights device, the light bulbs is very important, and here we show the evolution of the world's three major development trends in lighting. Finally, the creator of the market value of Taiwan's lighting industry, has an excellent advanced technology, but must import the product development of technology in order to play its value-effective. (Analyze by Albert Zomer)

LED USING TREND OF DEVELOPMENT From this chart to understand the application of LED trend of the indicator since 1996 has been developing technology is quite mature. According to the survey, LED outdoor lighting applications between 2008 and 2010 maturity, which is one of the advantages we apply. (Source from IBTs analyze)

COLOUR-CHANGING LED Use optics mixes the color principle of colour-changing LED, three change for one, color-changing LED replace original LED and incandescent light, reduce the manufacturing cost, energy consumption and pollution caused.

MERIT OF LED Led Traffic light have a lot of advantages, the vision is distinguished to free of sunlight, the response is fast, can save about 85% of the electricity, long effective duration, even damaging several can work continuously.

COLOR BLINDNESS & DISPLAY Display mode of the signal can make various possible daltonism and colour weakness can be clearly distinguished. There is only a light, the independence and strong on the vision.

SOLAR POWER To use solar power to substitute for the traditional electric energy, let each traffic light can do energy circulation, grows continually.

THE COMPARISON OF GENERATION The incandescent light bulbs, energy-saving light bulbs, LED, solar-powered LED and our concept of "A Traffic Light". The lamp bulb form and quantity of luminous flux, luminous efficiency, lifetime, power consumption on the comparison, we can see that the use of "A Traffic Light "The performance in various aspects are the most effective and most environmentally friendly. (Source from LEDinside.com)

TECHNOLOGY-FORM FOLLOW FUNCTION Reflective transmission increase as a function of incident light angle. RPI researchers found that in the silicon surface after Lin's new nano-engineering reflective coating treatment, the material can absorb 96% of the radiation on the surface of the sun, rather than worry about the location of the sun in the sky, in the light absorption of a significant increase in to make solar energy more cost-effective, from this chart to understand the magnitude of efficiency gains. Based on this information, we will shape designed to be rotated 45 degrees square, to increase the number and size of solar panels, as well as exposure point of view to enhance the effectiveness of solar panels. In addition, the gradient has also reduced the impact of outdoor dust, but also so that rainwater can be more easily cleaned surfaces. (Source from Xerocoat)

ENVIRONMENT IMPACT If all of Taiwan's traffic lights changed to "A Traffic Light", then each will be able to save about 10 billion kWh of electricity, equivalent to 7.2 million households use electricity to reduce emissions every year about 70 tons of carbon dioxide, equivalent to planting 37 million trees.(Sourse from Bureau of Energy)

ELECTRONIC ENGINEERING To make the model better able to convey the concept, we hope to do 1:2 scale model of the really bright lights and also to be able to transform, so we asked the company's interactive practice professor of electronics designers and how to do and needs to add Share which electronic parts, electronic-shop, after a series of mentors, please help, according to our needs to help us write code, making circuit boards, assembly of electronic components. Measured from the same time then the size of the electronic part of the 3D modified, then the shell part of the outsourcing CNC, designed to remove the back cover, in case no electricity, then the time display to quickly replace the battery.

INSPIRATION & REVIEW The traditional Traffic light always has three lights that are red, yellow, and green, but as times and technology evaluate; now we have the color-changing LED technology. It makes me wonder, maybe the traffic light need no longer to be three lights.

In prototype, we wanted to use the real solar panels and LED, bet we knew just a little about them. So we asked the professor and students in the Electronics Department, and also got some help from the interaction designer of my intern company PEGA at that time.

Because some countries already had traffic lights and other solar energy traffic signals, I was worried that we work too similar when we were in the concept stage. People might think "It is just another one using solar energy as alternative."

Our prototype was scaled model, the solar panels didnâ&#x20AC;&#x2122;t have the suitable size and were too expensive, also might cost accident when exhibit. In the end, we drop the idea of using the real solar panel, replace it by black Acrylic.

I didnâ&#x20AC;&#x2122;t want my work to give people such impression, because I wanted to be selected at the first sight among a large number of works in the design competition. We pondered over every features of our work, and listed them all. Using the solar power was only one of them, so we can emphasized other features to take the spot light.

PROTOTYPE

SOLAR COOKER FOR D.A.

category

solar cooker

year

2011

brief

This design combine two solar cookers with rescue commodities ( like dry food, water... ) to become the emergency rescue service commodity combination. It could be transported to the disaster areas or the refugee camps to provide the disaster victims temporary kitchen work equipments. The people may assemble the solar cooker by themselves and heat food and water with heat energy from sunlight.

dimension

750x950x250 mm

material

FRP, aluminum, acrylic, plastic

member

Feng,Cheng-Tsung / Chih-Feng Li / Ming-Chieh Yeh / Pin-Jia Su

award

other

2012 iF Product Design Award - Winner 2011 Lite-On Award - Silver Award

2010-2011 National Science Council Plan - Concept Design of Future Product 2011 display at Taipei World Design EXPO

BACKGROUND AND MOTIVE As the disaster occur frequently, solving the question of disaster victims' care and livelihood is government's most important work. But withdrawing the disaster victims from the disaster areas or investing the ready-made commodity in the areas is the futile continually vast project. In the disaster areas waiting for rescue and reconstruction, the disaster victims must pay the physical strength and their lives to trade the firewood, the food and other commodities. Our goal is combining the solar cooker with rescue commodities to become the emergency rescue service commodity combination. It could be transported to the disaster areas or the refugee camps to provide the disaster victims temporary kitchen work equipment and raise their survival probability.

TECHNIC The solar energy is the most abundant energy on the Earth. Fully using it could largily decrease people's relying on the electric power and petrochemical energy. In the third world countries, resources are deficient. The environmental groups and associations promote the solar cooker in those areas expecting to use the free solar heat energy well to improve those local people's life.

SOLAR COOKER PRINCIPLE INDICATION Mirror metal paraboloid will inflect the light and heat coming in vertically to the focus, the pots set up on the focus can absorb solar heat continually.

PROTOTYPE MAKING We took some data as reference on the internet to build the 3D model. Then imitated the sunlight reflection path by a program called â&#x20AC;&#x153;Light Toolâ&#x20AC;? After adjusting through these two programs several times, we got the best camber for sunlight reflection efficiency. In the end we used 2D vector software to dismantle the surface into several curve files, and then cut them out in woods by laser cutting machine. Pasting highly reflected sheet metal after combination, the prototype was completed.

FIRST PROTOTYPE EXPERIMENT No: 1 Date: 2011.01.20 Weather: cloudy, no sunshine Time: PM 03:00 to PM 07:00 Place: Taiwan, Taipei Temperature: 14˚C ~ 19˚C In the first experiment, we controlled the temperature in a gentle and stable way - Artificial Light Source, and noted every 20 minutes about the change of temperature. In this experiment, the temperature could not rise any more once it reached 65 degrees, and that’s because we miss counting the focus point.

FINAL PROTOTYPE EXPERIMENT No: 8 Date: 2011.04.01 Weather: clear with cloudy Time: AM10:00 to AM11:30 Place: Taiwan, Taipei Temperature: 19˚C ~ 25˚C After many adjustments and experiments, in the very 8th time, we used the natural sun light as the source, noting the change every 10 minutes. And finally reached 100 degrees 60 minutes after it started, the water boiled in the content in front of us. We were so excited. Then we cooked a cup noodle by those boiling water to celebrate.

COMPONENTS 1. Sun positioning pointer: When the cooker faces the sun correctly, the pointer will have no shadow. 2. Reflector: Metal mirror paraboloid reflects sunlight to the focus. 3. Steel cup: The simple pots for victims.

4. Pot bracket: Supports the pots on the focus of the paraboloid. 5. Components storage space: The space for the components package behind the solar cooker. 6. Angle adjusting foot: The adjustable foot to adjust the direction which the solar cooker is facing.

CONTAINING SUPPLIES Two solar cookers combine to form one package. There are freeze-dried food, drinking water, steel cups, simple medical supplies and others for livelihood. One package can supply four people with basic living for seven days.

PARTS PACKAGE In the process of transporting, all the components for setting up the solar cooker are packaged in the carton embedded in the back of solar cooker.

TO BE CONTINUED

category

pencil sharpener

year

2010

brief

"To be continued" is simple and convenient green stationery which is designed for the pencil. It’s a cap to protect the nib of the pencil, a simple pencil sharpener, and also it’s a connector to connect two short stubby pencils. After the consumption, pencils will become shorter. In consumption and continuity, give us and our pencils a chance “to be continued.”

dimension

60x6.5x6.5 mm

material

ABS plastic, rubber, iron

member

Feng,Cheng-Tsung

award

other

2011 Taipei Industrial Deisgn Award - Finalist 2010 Taiwan International Design Competition - Finalist

2011 published in China magzine "iLook" 2011 displayed at Taipei World Design EXPO 2011 published in Yanko design.com 2010 displayed at Taiwan Design EXPO

CHALLENGE When pencil is short enough and could not be used by hand holding, the thing happens which pencil is discarded every day in the world. A lot of pencils are been wasted. This design can connect two short pencils. Two pencils re-rooted by it, mutual help, get the new life once again, and â&#x20AC;&#x153;to be continuedâ&#x20AC;?.

SOLUTION It is reasonable and appropriate to give the pencil sharpener pencil a function which could extend the life of pencil. The design is not only a pencil sharpener, but also a pencil connector which extends the life of pencils. It makes a long pencil to use longer, and makes the short pencil being discarded have a second chance to be used for reducing the waste of resources.

HOW TO USE 1. adjust the length 2. rotate to lock 3. sharpening pencil 4. nib inside for safety

SQUARE,ROUND

category

trash can

year

2010

brief

This is an environmental friendly trash can. In product life cycle, there are comprehensive aspects which include manufacturing, transportation, storage, sale, usage and discard. By material unique characteristics "hinge effect" of environmentally friendly PP (Polypropylene), we designed the product to reduce the waste of resources at every stage and environmental pollution in product life cycle. Finally, the product meets environmental demands and business effect.

dimension

300x300x500 mm

material

PP plastic

member

Feng,Cheng-Tsung

award

2010 Dassault Systemes Design Award - Silver award

MANUFACTURING

SALE

The PP sheet through a die cutter for cutting, drilling, pressing edges.

When consumers purchase FOLD in store, it is like a poster which can be rolled up and fixed directly by the PP button. We do not need additional tape to fix it anymore.

TRANSPORT, STORAGE

USAGE

A large stack size is much smaller than the general trash.

Eight vertical fold sides, four swinging fold sides and five overlapping layers make a solid structure. We can unfold and fold repeatedly to clean dead end easily.

BUSINESS

DISCARD

The surface can be printed by all kinds of environmentally friendly printing ink. The design is able to generate a large number of simple models with a low-cost way.

We discarded it like paper which can be cut and fold to reduce the size. The single material benefits recycling.

HOW TO USE In the manufacturing, the surface has completed folding lines. It is easily assembled when the user folded follow the line and fasten buttons.

CHALLENGE Try to make a cradle to cradle design. The product life cycle in each stage is reduced resource waste and environmental pollution. The product is made by a single ECO material to achieve the green design spirit of "Cradle to Cradle". In addition to generating a large number of low-cost models which provide more choices for users. The users could choose different color or pattern one according to preference and usage environment.

CRADLE TO CRADLE Cradle-to-cradle design is a biomimetic approach to the design of systems. It models human industry on nature's processes in which materials are viewed as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature's biological metabolism while also maintaining safe, productive technical metabolism for the high-quality use and circulation of organic and synthetic materials. Put simply, it is a holistic economic, industrial and social framework that seeks to create systems that are not just efficient but essentially waste free. The model in its broadest sense is not limited to industrial design and manufacturing; it can be applied to many different aspects of human civilization such as urban environments, buildings, economics and social systems.

PROTOTYPE In the design process, folding papers and PP to complete "Square, Round". Finally, I selected the most beautiful one. The one was folded without hinting the user and the structure was the strongest. The structure of prototype was made by PP, and it can hold water without leakage.

PLUG LABEL

category

plug label

year

2011

brief

When a row of electric wires plug together, it’s complicated for us to figure out which wire is exactly the one that we want to pull out. Especially the ones under the desk, in the corner or other places that are too dark to see. Moreover, when pulling out plugs from the extension cords, we always have to place one hand on the receptacle and use the other pulling out plugs. This is called “Plug Label”, and it’s designed to solve problems and bring convenience to people.

dimension

80x30x20 mm

material

ABS plastic

member

Feng,Cheng-Tsung / Cheng,Yu-Ting

award

other

2011 Red Dot Award: Design Concept - Red Dot Award

2011-2012 display at Red Dot Museum Singapore

FEATURE 1. A labor-saving design which is based on “Leverage Theory”, you can use only one hand to press this “Plug Label” and pull out plugs with ease. 2. A luminous classified label. Whenever it’s dark or bright, you can easily recognize all the plugs. 3. Made from the same material and use the differences between thick and thin labels to reach the different need of hardness and springiness at the same time.

HOW TO USE 1. Press the plug label. 2. The plug label will squeeze out the plug. 3. Can use only one hand easily pulling out the plug. 4. Every plug can be named.

PLUS&MINUS

category

trash bag

year

2009

brief

When the trash bag has been trussed, it's always consumed too much space to make a knot. These are the waste of resources. This is a whole new trash bag design, using the different cutting method to reduce the trash bag's space to make a knot, improve capacity and utilization benefit of the trash bag. The trash bag can fill more rubbish, and bring more power of green.

dimension

300x450 mm

material

plastic

member

Feng,Cheng-Tsung

award

2009 3nd Uneec Applied Design Award - Finalist

INSPIRATION Just like Chinese words “Plus & Minus”.

NORMAL TRASH BAG When it is bound to waste a lot of space and materials.

PLUS & MINUS It can reduce the waste material bound, can hold more garbage.

PROTOTYPE EXPERIMENTAL EVIDENCE Cutting the regular plastic garbage bags for other areas, calculated using the fill material, confirmed that two plastic bags the same area, "Plus & Minus" can pretend to be under more junk. Filler Material: 30x30x30 mm EK cubic.

PRODUCT DESIGN EMOTION CULTURE 68

nest daydreamer firefighter eyes front continue timber note 69

NEST

category

clip collector

year

2009

brief

This is an egg which can collect your clip, and it needs you to build a nest for it, with your clip and love, just like its mother. There is a magnet in the egg to attrack clip, and it can bring weight for balance.

dimension

60x45x45 mm

material

ABS plastic, magnet

member

Feng,Cheng-Tsung

award

other

2011 iF Concept Design Award - Winner 2009 Taiwan International Design Competition - Bronze Award

2011 manufacturing and sale by US brand "Fred & Friends" 2010 published in Yanko design.com 2010 display at Taipei Design EXPO 2009 published in Taiwan magazine "Design"

HOW TO USE With a magnet, "Nest" attracts some stuff made by metal are like paper clips, pushpins, staples. The behavior is like birds fly around to collect a lot of materials to build different Nest.

INSPIRATION In the nature world, it is special about the nesting behavior of animals. In thinking, nesting is associated with protect, nurture and family. The nesting thing is like our life, even our job. The behavior is fascinating. When we research building house of various animalsâ&#x20AC;&#x2122; habitual behaviors, "bird" is the most direction to "nest ".

EGG SHAPE The shape of egg is a stunning pure form. It is very pure. On the other hand, it looks just an ordinary egg before attracting objects. When using the egg, usersâ&#x20AC;&#x2122; behavior makes the form of nest under the egg. With the nest, it makes users to sense the usage of this design. For leaving some hints, the design is named Nest.

HOW IT WORK The lower part of the egg is magnet. The magnet plays two important roles--- attracting paper clips and making a balance. The egg can be as balanced as the tumbler. When we place it on the desktop, it will rock lovely instead of rolling around. For achieving the goal, the upper portion of egg is hollow. Because of the experiments and attempts, the lower half of egg reaches both good capacity of attracting and balance stability of center. The surface will be like real egg by the texture etching.

METAPHOR "Nest" is metaphor of human life by connecting the reality routines to the animal behavior of birds. In the real life, people have to do both working and learning. The purposes of those hard works are for family, friendship, love, or even for survival. For different motivation, reasons and purposes, it appears that each of us is like a bird in the nest. Everyone is pregnant with the eggs that have not hatched, and looking forward to the future. "Nest" is an emotional design by metaphor, connecting the natural behavior of birds to the real-life of human beings. It is shaped as an egg. The form of the egg will be changed by usersâ&#x20AC;&#x2122; behavior, which can provide the users with positive emotional feelings, such as Warm, Sweet, Cute, and Lovely.

PRODUCTION "Nest" was signed by a leading U.S. design brand called "Fred & Friends", and will be produced by them as well. It is now in the stage of confirming the final mold, color planning, and packaging design. Also "Nest" will be my very first mass-productive design, and will be in the market all over the world by "Fred & Friends"

DAYDREAMER

category

sofa

year

2010

brief

Dreaming for flying above a cloud and having one. Then, making one after another daydreams on it. This is an indoor leisure chair (sofa), the concept is derived from the imagination of the cloud. It uses materialâ&#x20AC;&#x2122;s properties which can be free to change ideal form and the most comfortable posture. Just like a cloud.

dimension

2200x1200x250 mm

material

cotton, sponge, fur

member

Feng,Cheng-Tsung / Lin,Kai-Ting

award

other

2010 Taiwan International Student Design Competition - Finalist

2011 published in China magazine "iLook" 2010 published in US magazine "Revista Ambientes" 2010 published in Russia magazine "Home Magzine" 2010 display at Taiwan Design EXPO 2010 display at YODEX Young Designer Exhibition 2010 published in Yanko design.com 2010 university graduation project

BACKGROUND When I discovered that I rarely worked on furniture design, but always wanted to, â&#x20AC;&#x153;Heart-touching Furnitureâ&#x20AC;? became my topic at once. I wanted to develop those childhood memories and imaginations into design work, recalling all those sweet and innocent feelings people lost when we all grow up. Hopefully, we can all find our Peter Pan and Never Land on Daydreamer.

IDEA SOURCE

IDEA STORMING

At first, in order to get more information about what people can still identify with and recall right now. I started by talking with many people in different ages and occupations, discussing about special impressions of their childhood. And then develop all my creative ideas horizontally.

In the first phase, I picked eight concepts and draw some simple sketches. Then I discussed with my classmates and professors.

CONCEPT 1 - DAYDREAMER Dream to fly above the clouds, or actually own one. You can make one and another pipe dream on it. The Daydreamer covered by a spherical fluffy cotton pillow with structures. Like a changeable cloud changes its shape, to give you the most comfortable way. The base and the seat create a short distance from the floor, which can produce a floating illusion.

CONCEPT 2 - PAGE.10 We read. And sometimes we jump into the world of books. It is a piece of high density foam inside, can flip like a real book sheet, and it is also the part where you can sit high or low, sit up, or lie on it. The flipping pages not only change the outlook of the chair, but also your attitude and posture.

CONCEPT 3 - CUBE SUGAR This is a concept from sugar. Sugar-loving child always put one or more cube sugar into their mouth without adults’ attention. While the sugar melting between teeth and tongue, it feels like covering by the sweet feelings head to toe. This chair construct by a light foam material, covered with soft cushions on its seat and back. Using flexible pearl white coated Lycra to cover the whole appearance. So that it’ll look like a real, but huge, sugar cube in the end. When the user sits, the weight will pall the Lycra and changes the shape of the cube, which will become more like “a chair”. The movement of it is just like the melting possess sugar cube has in our mouth.

CONCEPT 4 - PETER PAN Sitting on the chair, and opening the story book written by James Matthew. Once upon a time, there was a boy that never grows old in Neverland. Make a simple shape on the oblique plane. The oblique surface is yellow; others are black. The contrast of the shape and color can create an image of sitting on the old moon.

CONCEPT 5 - CLOVER A four-leaf shamrock stands for luck. A three-leaf shamrock represents ordinary. The swinging of the three-leaf clover can make the routine a little bit special.

CONCEPT 6 - FROM THE BAMBOO This is a bamboo chair. It develops the character of bamboo the distinction between the “Tough” and “Soft”. The straight bamboos are hard enough to carry the weights, which are also the center of the chair. This is what I called “Tough”. The bamboo strips which go through the bamboo tubes are flexible, winding around the whole chair. This is what I called “Soft”. This structure is quite ventilatory.

CONCEPT 7 - A BIG GIFT It is just like a ribbon dropping from the ceiling, and the entire room looks like a huge present. The surface covered with glossy fabric, and the upper side has mucus on the back so that you can tape it up to the ceiling wall when you lean the chair on the wall, and cut off the unneeded. The middle part of it is made by contour forming steel, which is the seat, and the lower half just stretch randomly.

CONCEPT 8 - HIDE AND SEEK This concept uses the large recycled truck tire, replacing the inside of the tire by some high-density foam-coated fabric. This concept reappear the memory of playing hide-and-seek in those trash tires. It can help you escape from all the realities, and also a huge toy that full of imaginations.

SMALL PROTOTYPES The second stage, I selected some popular concepts, and several of my favorites to conduct further development. Making mock models, with the materials that would be used in the real turn. So that I can get to know those materials faster, and getting more information about where I can reach them.

About desigl design, I use wood as background to display the mock model, and draw some childlike sketches and words randomly. Furthermore, I put some relative Polaroid pictures near every concept to link up the root of my thoughts.

1:1 PROTOTYPE Stage 3- After discussing with the professor, we picked the â&#x20AC;&#x153;Cloudâ&#x20AC;? as the concept to keep working on; also it was the most popular of all. Then I came out with two different ways to reach the effect I want.

After that, I made some spheres by several different materials that differ in densities, combining together as my mockup. And I asked some classmates to test it. Then I adjusted some elements such as the hardness, size, and density according to their feedbacks.

The first one is a brick-like module, which can be constructed randomly by users. The second one is like a solid carpet set, unlike the first one, this had been assembled already.

HOW IT WORKS The nine balls which cover around the whole design are filled with all low-density foam; the rest 40 balls are filled with high-density foam. Every three balls will have a gap. By using the differences of density, the outer nine balls around can be decreased small and be filled in any gaps among them.

User can freely change its shape, making a back or foot-rest on it, or just as a bed to lie down. There are hidden zippers in the fur. After removing the stuff, you can wash those furs to keep them clean.

FIRE FIGHTER

category

sticker

year

2010

brief

In the childhood, when we lined up in the school, we always swing up hands to do this pose “eyes front”. After growing up, we have not any opportunity to do this action again. This is a stamper design with shape of “eyes front” pose which lets people simply to seal with right direction. The design awakes our memory of childhood, and also brings you encouragement in every time that you need to stamp. Eyes front! Look forward to the future!

dimension

60x60 mm

material

plastic, paper

member

Feng,Cheng-Tsung

temperature is below 20 degrees

temperature about 28 degrees

temperature above 36 degrees

TEMPERATURE INK The flame stickers are printed by Temperature Color Changing Ink. The temperature of the urine makes the original chromatic turns white gradually. It is just like the flame had been extinguished. When user leaves, the sticker will be washed by cold water and turning back to chromatic again.

EYES FRONT

category

signet

year

2008

brief

dimension

80x50x30 mm

material

rubber, wood

member

Feng,Cheng-Tsung

award

other

2008 Taipei Culture Design Competition - Bronze Prize

2009 published in Taiwan magazine "Design"

SHAPE It used directly as a human form, which brings a strong visual appeal. The seal and the cover, those are the base part, were designed similar to a stand to make it more like a pedestal which usually appears at our campus. Hope that this work is full of interesting cute and can make people smile, brought back we have all experienced the childish memories.

MODEL & PACKAGE This was my first time to use RP (rapid prototyping) machine. It's really magical and fresh to see RP machine making a thing from 3D data to real. After finished the human shape and signet, I made the package for it.

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CONTINUE

category

plantpot for buried

year

2011

brief

This is a set of pot design for pets that passed away. Shifting owners sorrow by planting the ash of the pet, and heal them with the green new life they grow. As it never leave, just exists quietly in another way to accompany owners.

dimension

max 300x300x300 mm

material

pottery

member

Feng,Cheng-Tsung / Cheng,Yu-Ting

award

other

2011 - Taiwan international design competition - Finalist

2011 published in Taiwan magazine "Design" 2011 display at Taipei World Design EXPO

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MOLDING CLAY PROTOTYPES I went to the pottery workshop to ask the teacher there, teaching me how to make molding clay. By the way, that was my first time! It was very interesting, although making the ideal shapes was not easy at all, I still enjoyed it.

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HOW TO USE I went to the pottery workshop to ask the teacher there, teaching me how to make molding clay. By the way, that was my first time! It was very interesting, although making the ideal shapes was not easy at all, I still enjoyed it.

1.PLANTS

2.WOODEN ANIMAL TAIL

I went to the pottery workshop to ask the teacher there, teaching me how to make molding clay. By the way, that was my first time! It was very interesting, although making the ideal shapes was not easy at all, I still enjoyed it.

3.CERAMIC POT

4.SMALL SHOVEL

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SHORTFILM This short film is a dog's point of view. itâ&#x20AC;&#x2122;s about a dog saying goodbye to its dear owner. Oh my dear friend The day I come to you Become a member of this family We eat together Grow up together Play together Roll on the grass together Eat ice cream together Sometimes get wet in rain Have bad mood And I like to be with you the most But ... I am sorry I am getting old I just can accompany you till here You're so sad that day.. I am, too.. But later You find a place There are lots of pots Each one is different As life is unique You find me in there No doubt, you just know which one is me You put me in. Put the memories in And put yearning in Then I sprout I grow up I come back Finally We are be together. My dear master Please do not feel sad for me I have been hereâ&#x20AC;Ś always be with you.

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TIMBER NOTE

category

clip collector

year

2008

brief

Lumberman left “chasing edge” and “accept edge” on the big tree generally, and the direction which the tree falls down according to the two marks. By this method, the notebook brings some convenient functions, and shows the concept which we should pay more attention on life and nature.

dimension

210x145x15 mm

material

paper

member

Feng,Cheng-Tsung

award

other

2008 Taiwan Museum Goods Design Competition - Excellent Prize

business product development plan at page.113

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CONCEPT Transform this wisdom into the a notebook, and adding some considerate functions with it And let the notebook reminds people about the concept of treasuring the trees and papers.

INSPIRATION Lumberman left “chasing edge” and “accept edge” on the big tree generally, and the direction tree falls down will be decided by the two marks.

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FEATURE 1. Elastic band, which is fixed in the "chasing edge" of notebook. It can be set between the "accept edge" and the "chasing edge", then the pages will be protected. 2. ser can put some name cards or tickets in Timber Note when elastic band has been set. Moreover, you will never forget them because they can be seemed through the "chasing edge". 3. It is easy to develop various types of tree, and all you need is to change the cover and different dimensions. Therefore, each Timber Note is like another different tree.

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PAGE DESIGN 1. concept note 2. environmentally friendly materials description, beans ink recycled paper. 3. tree design notes page 4. Re-use pattern leaves a note affixed to the note page to form a complete tree. 5 & 6. Almanac seasons of nature to points, the end of March beginning in February 7. Bar notes 8. Week program 9. tracing paper packing slip.

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PRODUCT DESIGN HUMAN CARE 114

fruit crayon balance stick pedal lock sharing door cookie magic guide sticker 115

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FRUIT CRAYON

category

crayon

year

2011

brief

This is a special creative crayon which makes the children use the colors and shapes of fruits to paint. Fruit Crayon is not the traditional crayon. By Fruit Crayon, we paint not just lines, but points, lines and planes. The color of Fruit Crayon is full of unexpected surprises, not just the simple color. Fruit Crayon makes children exercise every finger and stimulate the childrenâ&#x20AC;&#x2122;s sense of colors and shapes. The immediate use of a variety of special strokes makes all paintings are full of surprises!

dimension

max 130x80x80 mm

material

wax, pigment

member

Feng,Cheng-Tsung / Yin,Tzu-Chi

award

2011 Red Dot Award: Design Concept - Best of the best

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CHALLENGE The observation about children shows that only half children can understand characteristics of the object and inference further by the memory. Among the research, 55% of the children unsuccessfully described Apple, and 40% of the children unsuccessfully describe oranges. This means that children lack of basic training about the observation and reasoning.

One of the key milestone of children physical development is - small muscle movement skills. Itâ&#x20AC;&#x2122;s an important stage in the development of small muscles of the 0 to 6 years old children. children can train their small hand muscles by holding or grasping. If children donâ&#x20AC;&#x2122;t finish this milestone, it will influence the next development.

(Research of Basic Learning ability of Preschool Children, LingFen Jhang, 2003)

( Sensory Integration and Child Development, Luo Jyun-Ling, 1998)

Among 3 - 4 years old children

Child Development Milestones

LEARNING BY DRAWING Painting is an important part of children developing. It can arouse the observation, imagination and ability to operate. Most of all, painting can develop good character of children. Drawing with Fruit Crayon can not only cultivate the ability of observation and response, but also train the muscles of hands. Moreover, Fruit Crayon makes children learn and grow in the joyful atmosphere.

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VARITY OF PAINTING STROKE Fruit shape allows children to draw a variety of different strokes. Strokes are painted in the form of point, line and surface, not just simple line. Fruit shape can stimulate childâ&#x20AC;&#x2122;s brain which is full of imagination. Hold Fruit shape. Kids! What kind of the paintings will you create?

PAINTING COLOR CHANGE The color structure of Fruit Crayon is like a true fruit. When the outer color of skin is consumed, the inside color appears in total different color.

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VARIETY OF FRUIT CRAYON Each fruit has unique colors and shapes, apple is red, banana is a long strip, and kiwifruit is brown skin wrapped up with green flesh. Just draw with the colors and shapes of fruits!

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EXPERIMENTAL MODEL We heated the pigment and paraffin wax, and try various proportions, then we put it into a simple wood mold to model the sphere shape, making different colors of the ball inside and outside.

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BALANCE STICK

category

walking stick

year

2011

brief

This tumbler stick is designed for senior users. In the process of using the stick, the special balance design will solve the problem of inconvenience, and the stick may become a kind assistant of users.

dimension

1300x160x60 mm

material

ABS plastic, rubber, iron

member

Feng,Cheng-Tsung / Cheng,Yu-Ting

award

other

2011 iF Concept Design Award - Winner with EUR 3,000 Prize (Top 4) 2011 4th Uneec Applied Design Award - Silver award

2011 display at Taipei World Design EXPO 2011 published in Korea magazine "Maum Sooryun" 2011 published in Taiwan magazine "La Vie" 2011 published in Taiwan magazine "Design"

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PROBLEM 1. Seniors have to bend down whenever stick is falling down, and it is a heavy loading on waists for seniors. 2. Users have to keep holding the stick or find the place to rely against it. 3. There is stick with feet in market. The feet is heavy and occupies too much spaces. It is inconvenience to use it when climbing the stairs. 4. Stick can’t stand independently on slope.

SOLUTION 1.”Balance Stick” would not fall down and stand very well therefore bending down is not necessary. 2. It is unnecessary to keep holding the “Balance Stick”, neither relying on. Hands are free. 3. The base of ”Balance Stick” area is tiny to pass through stairs. It will be easier to climb the stairs. 4.”Balance Stick” can stand independently on slope.

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CHALLENGE The characteristic of the stick is it can balance itself and not falling down. In the process of experiment, it is difficult challenge to make balance of the stick. After the calculation of mechanics and the center of gravity, we make the stick balance and not falling down. In addition, the weight and the structure intensity are another difficulty. For structure intensity, the handrail and the stick body are the tubal integration design. This tubal design can bear the users weight. To alleviate the weight of stick and the base, it must maintain a particular proportion to some degree. There are two points needed to take into consideration. First, the weight of the base should adopt high density metal “Lead”, in order to meet the needed weight and small volume. Second, stick body should be much lighter compared with the base. We make our best to reduce the material of stick body, and also adopt lighter but hard material “Carbon Fiber.”

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PROTOTYPE The stage of experimental model, we try to do the material easier to obtain, semi-circular hollow base to base as the Iron Mask, in which the filling weight of iron sand, and the tube body is made â&#x20AC;&#x2039;â&#x20AC;&#x2039;of light, the ABS plastic pipe, the experimental results can indeed Does not fall, but needs to improve the overall weight, by the school is currently a professor of materials and mechanical systems and vendors, technology transfer assistance of the Centre for lightweight development.

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PEDAL LOCK

category

bicycle lock

year

2011

brief

“Pedal Lock” is not only a special bicycle lock but also a bicycle pedal. It can prevent thieves from stealing the bike by breaking the lock. If the lock has been damaged, the pedals are out of working at the same time and cannot be rode. “Pedal Lock” can also prevent users from riding the bike without unlocking the lock, which may cause the lock twisting into the wheel and lead the bike out of working.

dimension

120x90x25 mm

material

ABS plastic, aluminum, rubber, iron

member

Feng,Cheng-Tsung / Cheng,Yu-Ting

award

other

2011 Red Dot Award: Design Concept - Red Dot Award 2011 4nd Uneec Applied Design Award - Finalist

2011-2012 display at Red Dot Museum Singapore

133

BACKGROUND Nowadays, People pay more and more attention on environmental protection and health problem, which makes “bike” become a more popular transportation option. In addition, in my own country, the rate of bike stealing increased recent years. Sometimes they can steal your bike even you have already locked your bike, I’ve been through this several times, and that drove me crazy. That why I decided to brain storming about this phenomenon, hoping to make some improvements, protecting not only my own bike, but also every body’s bike.

CHALLENGE According to the research, bicycle stealing belongs to “Opportunity Criminal” of criminology. It does not need particular plan and any secret surroundings. The common way to steal bicycle is to use pliers to break the lock. There are two common types of bicycle lock, which are coil type and U-shaped metal, and two ways to unlock the bike---the key and the password lock. Therefore, it comes out the following problems: 1. The coil type lock may be cut off easily. 2. Users usually forget to unlock and cause bicycles out of working. 3. It is easy to decode the password. 4. The bike will be the escape tool after the theft breaks the lock. “Pedal Lock” is a creative design to challenge bicycle stealing problem. Source from: "Bicycle Theft and Situational Crime Prevention: A Case Study of Taipei city" National Taipei University / Graduate School of Criminology / (Wu Hsin-Chu,2010)

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DESIGN SOLUTION “Pedal Lock” is designed under the circumstance of realization of bicycle stealing, and it has the following characteristics: 1. Impair the willing of the theft to steal. 2. Increase the difficulty of breaking the lock. 3. Increase the difficulty of escape, and not to make the bike be the tool of escape. 4. Increase distinguishability in order to easily find out one’s own bike among all the bikes. 5. Prevent the user from forgetting to unlock and cause bicycle out of working.

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HOW TO USE 1. Push inside, and let the pedal buckle the orange hexagon junction. 2. Counter-clockwise rotate 2 rounds. 3. Separate the pedal. 4. Roll out the iron pole of one of the pedal. 5. Buckle two pedals on the wheel. 6.Use the key to lock it.

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SHARING DOOR

category

door set of public lavatory

year

2011

brief

"Sharing Door" is new door design with a set of two doors and a shared lock for male and female toilet. The male toilet seats were used less frequently, so if they shared those empty spaces with women by the Sharing Door, women will have more choice when lining up for female toilet.

dimension

1600x1600x2200 mm

material

plastic, aluminum

member

Feng,Cheng-Tsung

award

exhibition

2011 Taipei Industrial Design Award - finalist

2011 Taipei World Design EXPO

139

BACKGROUND Women lining up for female toilets often happen in our daily life, but that seldom happen for men. Why? The diversity of female and male when using the toilet make the difference.

PHYSICAL In average, people usually take a dump once and take a leak six to twelve times daily, which means the seats use less than the urinals.That’s why In the male toilets, urinals occupied less than toilet seats, that’s why they usually exist more in male toilets.

INSPIRATION In this moment of lining, how about let women go to use the empty room of male toilet? Some female do go to the male toilet when they couldn’t stand lining up for the female toilet. But many people still feel uncomfortable doing it.

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CONCEPT The concept is sharing the toilet seats in male toilets, which are low frequency used, with women. The process of sharing is natural and private, so women can use it comfortably without being shy. The design of the door helps the space and equipment to play a greater value, which solves the problem for women lining up for female toilets.

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TWO DOORS One toilet room has two doors, one is for men, and the other is for women.

DOOR HANDLE There is a small hole on the door. When panel lock is down, the hole will be covered, people can tell that this room is occupied or not outside, so that can keep user inside away from any interruption.

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PANEL LOCK Put down the panel lock inside, and two doors can be locked at the same time. Panel lock is also a place for user to put their luggage temporary, for example: bag, cellphoneâ&#x20AC;Ś When leaving, the user has to take their luggage first so that they can put up the panel lock, this can prevent user from leaving personal items in the toilet.

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SPRING HINGE Two doors are installed with spring loaded axis which will automatically shut the door, which will lock the doors both sides at the same time when user pull down one of the Panel Lock. No one will know whether the user is male or female, so that women can use the space comfortably.

GOAL This design makes space and equipment which are not used be frequently sharing with people in need. "Sharing Door" is not going to replace the female toilets, but playing a supporting role which gives women more choices. By some simple designs and operations, both sides of the space can be locked at once in order to share the space with those in need. Making the Space, equipment, and resources used efficiently by sharing.

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COOKIE MAGIC

category

cookie cutter

year

2011

brief

Create ever-changing Magic Cookie! This is a magic cookie cutter which can be free to change its shape. User can create their own dream cookies, and each piece of cookie is full of the surprise and emotion.

dimension

170x170x80 mm

material

plastic

member

Feng,Cheng-Tsung

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ABOUT COOKIE CUTTER There are many cookie cutters which are made by metal or plastic. However, these cookie cutters are all fixed shape and they often with loss of freshness after use few times. The cookies which cut by them are also been boring. Furthermore, maybe there are not any shape of cookie cutter can match our idea.

MATERIAL I started from exploring the material, searching for materials that can deform easily, and can be shaped after the deformation. So it can still change its shape again and again. Take metal for example, usually those deformable soft metals can only be shaped in certain times, and would produce some sharp angles during the process. So it is hard to keep it smooth as before. And the harder the metal is, the harder it can be deformed. It’s made by the material – low-temperature-shaping and nontoxic plastic. When it soaked in hot water above 70°c, it will be softened and can be change shape. And then into the cold water above 20°c, it will be harden to form a fixed. This is totally a physical change. This material is widely used in the assistive devices; for example, the Japan's AOYOSHI.co had used it in the tableware and development best-selling series tableware WILL. (source from: http://www.colabo.jp/)

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PARTS 1. Top & Shaping Bracket: Complex shape can be fixed with Shaping Bracket. 2. Cookie Cutter: It can be made free form after soaking in hot water. 3. Storage box: It can be held water and also a storage box of cookie cutter.

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HOW TO USE 1. Put cookie cutters on the top, added hot water to soak about 1 minute for being soften. 2. Use soften cookie cutter arranged in shaping bracket with the shape you want. 3. Put them in cold water to fixed shape. 4. The finished cookie cutter can be start cutting cookies.

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"Ma Ma, I want to make our own cookies for the classmates party, I want to make puppy cookie for Tony, and mickey mouse for Mary, and ..." Children's drawing on paper and shape in imagine, all can be cookies for eating!

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GUIDE STICKER

category

guide sticker

year

2011

brief

Guide stickers care for the blind people and solve some problems in general usersâ&#x20AC;&#x2122; life. Itâ&#x20AC;&#x2122;s a useful and kind universal design for blind people and non-blind people. From ringing the bell to take the stairs; From looking for the key to unlock the door. Guide stickers solve the problem that user usually encounter when the user get into the house. Guide stickers bring convenience and Intimate to the user and involve the value when accident happened. The universal design of the sticker can fit different situations, different events, and different groups.

dimension

S:15x15 / M:35x35 / L:60x60 mm

material

plastic, paper

member

Feng,Cheng-Tsung / Cheng,Yu-Ting

award

2010 Universal Design Award - Finalist

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CHALLENGE Among the 23 million people in Taiwan, there are very few people, about 0.2 percent---approximately 46 thousand, are blind. Therefore, the facilities which are designed especially for blind people are little, since the market is too small, and the value of commerce is limited. The design of “Guide Sticker” not only provides blind people with convenience, but also offers benefits to other non-blind people. “Guide Sticker” enlarges the range of user group and user demand, broadens the market and commerce value, and has the opportunity to realize mass production. In addition to integrate the information of intuition to benefit blind people, “Guide Sticker” is also beneficial to general people. The open usage method can fit to different situations, different events, and different groups. The followings are the examples of application of “Guide Sticker” for blind people and non-blind people.

PRODUCTION & MATERIAL Plastic, Long-lasting luminous paint. Printing, cutting, injection molding. “Guide Sticker” adopts simple and low cost material and manufacture method. The cost of “Guide Sticker” is almost the same as the general luminous sticker sold in the market, so “Guide Sticker” can be sold in low price. Because of low price, many people are willing to try it, and “Guide Sticker” will begin to bring up positive effects in daily life.

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7 PRINCIPLES OF UD The process also brings into 7 principles of universal design to survey our design. 1. Equitable use 2. Flexibility in use 3. Simple and intuitive 4. Perceptible information 5. Tolerance for error 6. Low physical effort 7. Size and space for approach and use (Ronald L. Mace, 1996)

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GENERAL USER The using situation of general users 1. Users can clearly find out which floor it is through the "Guide stickers" luminous display. 2. When the accident happened or out of electricity, user can recognize which floor they are and follow the stickers with the handrail to leave the scene of an accident by luminous display. 3. Stick the stickers on the left side of the key, and the users can touch the bumps and see the bumps when they hold the key. It can help users intuitively recognize the correct way to insert the key. 4. Stick the â&#x20AC;&#x153;Guide Stickerâ&#x20AC;? to the door lock with the same number of the key, and the users can find out the right key.

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BLIND USER The using situation of blind people 1. Put the "Guide stickers" on the door bell, so the blind people can recognize which floor it is by touching the number on the stickers. 2. It may be difficult for blind people to know which floor they are when they are climbing the stairs, especially at the floor junction. Besides, they even don’t know if they reach the last stairs or not. Put the stickers on the end of the handrail will decrease the disturbance when blind people climbing stairs. 3. Put the stickers on the left side of the key, and the users can touch the bumps when they hold it. It can help users intuitively recognize the correct way to insert the key. Left-handed users put the stickers on the right side. 4. Put the “Guide Sticker” to the door lock with the same number with the key, and the blind users can find the right key by touching the bumps.

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BUSINESS PRODUCT DEVELOP MENT PLAN 164

National Museum of National & Science

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166

NATIONAL MUSEUM OF NATIONAL & SCIENCE category

business product development plan

year

2008

brief

Through practical exercises to learn to write project proposals, product development themes set the customer to set product development, product concept and positioning settings such as business skills, to prepare to engage in product design and development related work. Selected object here is the National Museum of Natural Science, the goal is the development of its product development planning, planning is completed, according to Planning and Development to design the content of the concept of product design, and design work submission by the National Museum of Natural Science in association with the social education Museum of the product design competition, from planning to design a full participation in the exercise.

member

Feng,Cheng-Tsung

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SUMMARY OF PRODUCT DEVELOPMENT

Present situation of market Consumer： Visitors Competitor and characteristic：

Present Situation of Product

Competing articles in Museum 1.unconcerned commodities 2.concerned commodities 3.Specially designed for Museum Stationery circulation in market 1.stationery with lower price 2.stationery with higher price

Target Group

Customer assumption：

Zone：The museum visitors (3364236 people in 2006)

Living pattern: ：sitting in a desk or computer table; with

Advantage for Comsumers Situation Visitor buys

Advantage for functions：simple, convenient, comfortab

Advantage for psychology：More fun for life, show perso for commemoration, consumer satisfaction As a gift

Sales Method

Summary of Sales Method

Price: ：100 to 500 NT ( highe

Channel：the NMNS souveni

Ads and Publicity：People ca

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Basic functions of the product

Trends of product development

Functions：

Economy：

The stationery will use when

Household average monthly income (2006)

reading or working in front of desk Society： Sum of 20 years old to 40 years old people about 7.4million (2007)

Development goals： 33,000 copies of data (1 percent of all visitors)

Consumer Habits： Existed conditions：

Personal average consumption of NT17,425 per month(2006)

The Museum that collects nationally representative samples of natural objects and related information

Percentage personal expenditure per month of entertainment, education and culture accounted for19.15% about NT3337(2007)

for the collection, research, display and education

h reading habit.

Age:： 20 to 40 Characteristics：interesting in Art, Literature, Culture, Design and so on.

ble and Link of natural imagery and stationery

onal taste, for commemoration. Concept：

Products by competitors can also provide those features, but lack

Stationery with nature spirits

of connection with NMNS will makes them normal and without

(expressing natural phenomena,

uniqueness.

natural spirits, content, combined with the natural characteristics.)

er than others)

ir store (the only spot)

an get information from the museum website, design and art magazines, blogs and other media

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CLARIFY THE GOALS AND OBJECTIVES DEVELOPED

Businese Strategy

Position in career

Desire：Making people wants to own Souvenir Profit：Increase sales profits

Social Contribution：Let people realize the bea

Materialization Quantization

Sales Quota

1%, about 33 thousand of all visitors

Market Share

70% of all similar products in other souvenir stores.

Social Goal

Involve the environment activities that have rela

Alternative Part

Cognition：A

Communicating Target

Goal

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Desire

Competitive Advantage：Enhance the image o

Purpose

Target

Competitive Advantage

Secondary Goal

Realization：R

Favorable imp

Purchase inten

Channels Target

Location Contr People can get but the NMNS

Operational Goal

Samples

Consumers can by clerks to let

Profit

Social Contribution

of NMNS with creative products to change people's impression of the museum, expanding the proportion of self-designed products.

auty of nature moreover to cherish it.

ative with products: lectures about design, culture and creative, or combine with media to do the placement marketing.

Associate with NMNS, and the natural thought it pass.

Realize natural character and specialization by products.

pressionďź&#x161;Touch costumers by connecting the products with nature features.

ntionďź&#x161;Combine with the nature features; make it better than those products in the market.

rol t information from website, magazine, blog and other media, store is the only place to buy, enhancing the valuable and memorial.

n actually touch the products in store. Adding auxiliary information in display or explanting t consumers fully understand the symbols and meanings of the goods.

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SWOT ANALYSIS TO IDENTIFY THEMES

Strengths and Weaknesses of management resources

Opportunities and Threats of market O(Opportunities) Increase the Target Groups The souvenir of museum owns a huge markest but havenâ&#x20AC;&#x2122;t been satisfied for a long time ( most products are still focus on printing) People still advocate brands

T(Threats) Other museums took the lead in the souvenir market. The threat in the big market. Forced to face the financial pressure due to the change of government financial policy. Economic turbulence, people pay less for luxury. More entertainment shared the weekend crowds. Information explosion replace and threat being exclusive.

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S(Strengths)

W(Weaknesses)

Numbers of visitors (Popular, Great location)

Collections lack of uniqueness

Rich in collections

Selling channels are weak

Owns a line (souvenir shop)

Lack of exclusive souvenirs

Historical, professional, be well known by public strength.

Poor Sales Marketing( not united )

SO Focus the Target Group on the people who fond of literature and art, age around 20 to 40. Using the multi-dimensional character of the collections to leveled the concepts from the basic usage to some natural spirits in order to reach more consumers Break the frame of Printing, think it solid.

WO Emphasize the exclusive of the products and souvenirs Gain interactions and communications Enhance the consistence and distinction of marketing strategy, exhibition and event image, the style, and the feature of the products.

Souvenirs should match the business philosophy and public image of the museum

Use hardware devices to make more interactions

Products they have now are mostly imported, with low profit,

Exclusive channel is easier to manipulate, also keep products

poor connections, and unrealized quality, which is the easiest

from competitions

and safest way to get more types of goods.

Make good use of the feature of the museum to create

Souvenirs are not daily necessities

exclusive product, which differ from other competitors.

Consumers purchase by their personal preferences.

Irregularly changing the exhibition and organizing activities.

Staff in the museum usually works s a civil servant, which is not professional enough

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PEST

Politics

Economy

Society

Technology

The new president 1. Civilization is the prior means of nation development Raising cultural budget from 1.3% to 4%. Cultural Diplomacy Promoting the Cultural and Creative Industries and Establish the Cultural To establish the Research & Development Center of Cultural and Creative Indust 2. Make tourism be the key tactical industry of Taiwan. Promote tourism and tourist from Mainland China.

The speedy inflation leads to economical unbalance though GDP is getting b The purchasing power decreases, and consumers would consider more while

The new president announces economical politics in order to better national employment opportunities and GDP. Education: Improvement of education and cultural accomplishment. Trend: The masses care more about taste and quality of life.

Welfare: The social welfare for elder, children, disadvantaged and specific voc Traffic: High Convenience and accessible with MRT.

Research and Development of green technologies and materials.

Own Com

The biggest science museu The first museum with scie

Abundant collection Well-Known Convenient with traffic 3.36 million tourists per ye

Source of funds: Governme commodities, sponsors

Concept: Humans and natu Exhibition and Education.

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ourism Bureau, try

better gradually. e buying non-living necessities

l development,

cation raises the rate of visiting museums.

mpany

um in Taiwan. entific theme in Taiwan.

Customers Specific customer groups : From age 20 to 40 Into arts, cultures. Sitting in front of the desk chronically With reading hobbits Customer development: The average age of customers is rising. Motivation: Memorial, personal use, gifts

ear

ental budget, tickets and

ure. Collection, Research,

Channel The museum shop (the one and only)

Competitors Distinct competitors Other museums that produce souvenirs (National Palace Museum) The highest funding from the government, well-known a large amount of collections, good location leads the development of the souvenirs making. Unapparent Competitors Manufacturers of Stationery in market Mature technology, financial strength, sales experience, diversity and universal access. No special memorial, competitive not special. The sources of importing products are diversity and the universal. It will divide the profits, and high elimination rate. To the NMNC: It is the easy to get more types of goods with low profit, poor connections, and unrealized quality this way.

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ABOUT NMNC The goal of Build museum: First, the exhibition and education programs: To clarify the principles and phenomena of natural science to inspire the community of concern and interest in science to help schools achieve their educational goals, and then for the establishment of long-term development of natural science foundation. Second, collection and research: collection of nationally representative samples of natural objects and related information (including anthropology artifacts) for collection, research, and for display and education. Museum of Natural Science in the five theme pavilions.

PRODUCTS OF NMNC Within the Cultural Center of the country now selling the goods, most are not designed for the museum, a high proportion are in other places can also buy merchandise, and even the museum portion of the goods and no Relationship. The products designed specifically for the museum with photos printed from almost all of the bookmarks, postcards and other flat printed products.

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PROBLEM AND OPPORTUNITIE After the actual visits to the Science Museum can be found, and now "museum designed specifically for the unique product, " this block there is still much room for growth, the majority of foreign countries have invested some of the museum and get good results, I believe this will be a Area worthy of investment. "Museum designed specifically for the unique goods " if the outstanding museums, like other countries in line, trying to escape a simple pattern for print, allowing users to happy to buy, in the purchase of consumer satisfaction, the future use and When seen, but also brought back memories of the visit, but also deepened the impression of the Science Museum.

TARGET GROUP Age: 20 to 40 years of visitors Lifestyle: often sitting at a computer table or desk, a reading habit. Population characteristics: on the arts, culture-related things interesting. Consumer Motivation: wants to buy a souvenir to commemorate this trip, this souvenir has links to the Science Museum of the matter sorted out in future be able to bring up memories recalled, and this souvenir will be used to function normally. Presented to friends and family.

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DESIGN DIRECTION Of life for the target population and population characteristics based on considerations towards suitable for computer desk, desk or reading articles used for the development direction, and with the collection of objects has a profound link. I would like to Cobo exhibition hall this theme in three directions issued to:

CONCEPT 1: TIMBER NOTE / NOTEBOOK Are all around us from the trees used for paper, loggers cut trees in the tree when cut out giant "by mouth " and "Chasing mouth, "Let the tree to determine the direction of fall, when the action is logging will be done. Features used in this hardcover notebook carry on, as if with a tree-like, more deep, "Paper from the tree " in the sense of concern on the environment, treasure the precious resources of nature. Taiwan has a variety of rare trees, the trees in the color of each grain are also different, the use of this can be extended in Notepad on a "red cypress, ""cypress, ""Rosewood"and other different styles.

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CONCEPT 2: ARCHAEOLOGIST / TEMPERATURE COASTER Coaster imitation rock formations, and the heat sensor in the above pigment pattern printed on a variety of fossils, when equipped with a hot cup away coaster, the coaster will emerge out of the fossil patterns, archaeologists excavated the fossils brought surprise when .

CONCEPT 3: DANDELION / PAPERWEIGHT MAGNETS Dandelion mom has a lot of dandelion seeds children, grew up in the north to the small seeds are taken away, he put them on the refrigerator blown, blown on the board office, several small seeds also mount my mother refused to leave. They certainly do not want to know the north and separated from each other, and he would on a whiteboard on the refrigerator and the children returned to her mother's side. Dandelion Mama has been on the table, she never left.

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INTERN SHIP

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Mitac (Mio, Magellan)

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MITAC (MIO, MAGELLAN)

category date introduction

internship from June 2011 to September 2011 MiTAC International Corp. is a Taiwan electronics company established December 8, 1982. It is a subsidiary of MiTAC Inc. On 22 February 2007, MiTAC signed a definitive agreement to buy portable navigation device (PND) operations of the Navman brand from Brunswick Corporation. MiTAC's three core businesses are PC products, Server products, and Mobile Communications products. They employ more than 12,400 people worldwide. With headquarters located in Taiwan, their overseas operations and assembly centres are located in United States, United Kingdom, Germany, Belgium, Japan, and China. MiTAC subsidiaries include: Mio Technology Navman Magellan Navigation Tyan

works

1. Bend market watch report 2. Bend sketching workshop 3. Bend presentation file 4. Reno color study 5. Reno 2d line drawing support 6. Fitness research + advanced concept project concepts

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THE BEST WAY TO LEARN I was in a team with two foreign designers, Matthieu from France, and Tom from England. The only language we used was English! That was my first time working and communicating in second language. I was confused by the British accent, but I soon got used to it. I took this as the best opportunity for me to both advanced my design and English abilities.

GET TO KNOW THE WORLD, GET TO KNOW MY DREAM During the internship, I loved asking questions such as how they learned to design in their own country, and I can always find out something different but interesting. Take Matthieu for example, he interned several times when he was still a design student. I asked him “How about your study?” He answered me” I can also learn in my internship, so why stick to the school? ” And Tom went to many different countries after graduated, doing design works and experiencing different cultures at the same time. That gave me a total different thought! Working and living in other countries came into my mind and attracted me ever since.

RETHINK ABOUT FORMING One of the projects during my intern was a GPS watch that Magellan going to produce in the future. We started analysing and researching about the users and competitive brands. Part of the research was to redefine those forms that have already in the market place, and evaluated them into our new concept and features by a huge amount of sketches and discussions. This was a brand new experience for me, also the part I was missing, and I totally rearranged my thoughts about “forming”. I used to love simple and geometric form the best, also think it represents good design taste, just like what MUJI did, and I am fascinated to those full white, full black products. But after discussing with Matthieu and Tom, I realized my taste in shape and form was not good enough, and I never really think about it before. How can I be the best if I don’t have the ability to form? This thought really woke me up from my old small world, it is time for me to break the line I draw for myself.

SEE DIFFERENTLY, THINK SOLID In order to improve my poor forming ability, I first listened to what Matthieu and Tom said when we brainstorming, at the same time, I collected some pictures of products to help me think, trying to really “see” how they composed. Sometimes I drew, too. Step by step, I kind of understand the difference between objects and objects. Not only the color and materials, but also how they built by points, lines, and surfaces. Every single object in our life is so particular and special with their look and shape. Suddenly I realized that there are so many quiet objects that I can appreciate in my daily life.

A BETTER LIFE STYLE, A BETTER DESIGNER Benefits I got and things I learned from this internship: A brand new life style Start jogging. (It was for a project at first.) Have 2 extra hours on transportation for reading To really understand how to appreciate “forms” Better Sketch skills Advanced English ability Knowing about what I have or what I don’t have more than before, and discovered an exact direction. Meeting some nice people with great memories I’ll never forget.

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GRAPHIC & EMOTION DESIGN 188

Rainy Day Turning 23 A lot of Posters

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project

category

RAINY DAY

experimental anthology

year

2011

brief

This is an anthology which many writers write about the topic "rain", and the article type includes prose, poetry, short stories and so on. The book cover is made by plastic cloth of umbrella.The plastic button of umbrella and varying Chinese wire-bound for decorating the cover. Before printing, the pages through processes of splashing water, drying and cutting. Every page is just like had been splash wet with rain accidentally in the rainy day. It is full of the atmosphere of rainy day.

dimension

210x150x15 mm

material

plastic cloth, paper

member

Feng,Cheng-Tsung

award

2011 Gold Butterfly Award New Generation Book Cover Design Competition - Creative Award

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project

category

TUENING 23

vision design series

year

2010

brief

"Turning23" is a design graduate exhibition of industrial design student group which enter the 23-year-old from Taiwan. There are photos of all participants as design elements in this poster. In the moment, each student is just like a brilliant star. We and people who know us can use this poster let all designers sign signature. It is like souvenir which is full of memories, even like the memory book of graduation. For people who do not know us, the poster is a practical calendar (on bottom). The date starts from the date of exhibition opening (May 21, 2010) until the same day in next year (May 21, 2011).

dimension

poster: 852x598 mm / portfolio: / shortfilm: 720p avi

material

paper

member

Feng,Cheng-Tsung

exhibition

2010 YODEX Young Designer Exhibition 2010 Library of National Yunlin University of Science & technology

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Youtube channel http://www.youtube.com/nyustid99

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price board

paper handbag

envelope of portfolio

paper handbag

showreel dvd pack

meal box for VIP

envelope of portfolio

several envelope type for random 199

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SKILL

210

Free Hand Sketch 3D

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WALL CLEAN CONCEPT ROBOT Modeling : Catia Rendering : Cinema 4D

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VICHY NORMADERM Modeling : Catia Rendering : Cinema 4D

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AVAL REMOTE CONTROL Modeling : Catia Rendering : Cinema 4D

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NOKIA SAKURA Modeling : Catia Rendering : Cinema 4D

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SECRET GLASSES Modeling : Catia Rendering : Cinema 4D

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Feng,Cheng-Tsung Portfolio 2012 January www.chengtsung.com All content ÂŠ 2012 by Feng,Cheng-Tsung.

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