DIRECT MARKETING STRATEGIES You Need to Succeed
The Best Direct Marketing Strategies
Involve a Current Mailing List Provide a Free Trial Offer or
Product Discount Take Advantage of Variable Imaging Give Recipients Something for Free Use Postcards for a Cost Effective
Strategy that Works Include Product Photos or Customer
Testimonials Many direct marketing strategies can be used. Some are more effective than others are and will give you better results. The quality and relevancy of the mailing lists used is critical. This can make or break any campaign. Giving away a free trial or product discount is another strategy that seems to work very well. Create a campaign around the idea of giving the recipient something for free in order to get their attention right away and boost your responses. Another way to get your mail noticed is to take advantage of variable imaging and include this aspect into any strategy that you have devised or developed. If you are looking for a strategy that is cost effective yet successful then you may want to utilize postcards in your marketing efforts because these are very affordable to print and mail in most cases. Always include product photos or customer testimonials if possible. This allows the recipient to see what is offered or determine the true value of your products or services.
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