10 Reasons to put Direct Mail in your Marketing Strategy

Benefits of Direct Mail Marketing LasVegasColor.com DirectMailingCenter.com 702.617.9000

1

Precision Targeting

Target specific consumers, like families with children, pet owners, or entire zip codes. You’ll reach higher value recipients that are more likely to convert to new business.

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2

Extremely Measurable

It’s easy to measure the metrics of direct mail campaigns.

You can quickly determine the return on investment and evaluate what changes (if any) are needed.

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3

Extraordinary Flexibility You can target a variety of different areas and demographics: • Zip codes • Neighborhoods • Homeowners • Age • Income levels • Marital status • …and many more

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4

Easily Personalized

With variable printing, you can change the names, colors, and even images that each piece contains so that it is customized for each individual household or consumer.

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5

Discounted Postage Rates

Bulk mailing services usually have a greatly discounted price, and you will pay a lower rate because you are sending out multiple items.

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6

Cost Effective

Direct mail provides an incredible return on investment when the campaign is properly planned and executed.

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7

Many Choices & Types

You can send postcards, flyers, letters, brochures, or other types of items.

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8

Reach Customers at Home

Recipients don’t have to do anything more than get the mail from their mailbox. Home is where people spend their downtime. This means they are more apt to consider your offer.

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9

It’s Tangible

Mail is a tangible material that people can hold and touch. Unlike electronic mail and ads, the recipient will hold your item in their hands. This makes them more likely to look at and read your mailer.

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10

Easy to Plan and Manage

Small businesses can easily plan and manage a direct mail strategy. Extra staff and marketing experts may not be needed for a successful campaign.

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