Graphic Design for Brochures that Make the Grade

Graphic Design for Brochures | 10 Helpful Tips

Get noticed with creative and unique brochures

LasVegasColor.com

DirectMailingCenter.com

1. Don’t use too many Different Colors Choose a few colors that go well together and don't go crazy with them.

LasVegasColor.com

DirectMailingCenter.com

2. Use Fonts Sparingly Pick one or two font types and sizes and use these instead of confusing the reader with many different fonts.

Avoid several font types and sizes together.

LasVegasColor.com

DirectMailingCenter.com

3. Use Die-cutting Techniques Die cutting allows you to create shapes and unique brochures that stand out from the rest.

Give your finished product an unusual look and great appeal.

LasVegasColor.com

DirectMailingCenter.com

4. Choose the Right Paper Stock Glossy paper stock can add pop to your images and give your brochures an appealing shine.

Matte paper choices will not show smudges as much and may be a better choice for materials that will be handled frequently.

LasVegasColor.com

DirectMailingCenter.com

5. Brochure Templates

There are many templates online that are free or low cost that can be used.

Business owners often use templates, so you may not get a brochure that is unique and original in every way.

LasVegasColor.com

DirectMailingCenter.com

6. Search the Internet for Ideas You want your materials to be unique and appealing but you can take inspiration from what others have done.

Look for strengths and weaknesses and incorporate the best strengths in your brochure.

LasVegasColor.com

DirectMailingCenter.com

7. Incorporate White Space

Leave some empty space in your brochure. If you neglect to add any white space at all, the results could seem cluttered or crowded.

LasVegasColor.com

DirectMailingCenter.com

8. Think like your Customer or Client Consider your brochure from the viewpoint of the recipient, and evaluate whether the material would engage you and make a favorable impression.

LasVegasColor.com

Changing colors or fonts can have a dramatic impact on the final results.

DirectMailingCenter.com

9. Choose the best Printing Process

Digital printing is cost effective but still provides quality results.

Custom digital printing can make your collateral show just how extraordinary you are.

LasVegasColor.com

DirectMailingCenter.com

10. Hire a Professional A professional graphic designer knows what works best for business brochures.

Anyone who sees your brochure will associate them with your business.

LasVegasColor.com

DirectMailingCenter.com

All your Printing needs under one Roof!

• • • • •

Digital and Off-set Printing Direct Mail Signage Die-cut Foil and Embossing

4265 W. Sunset Road Las Vegas, Nevada 89118

Phone: 702.617.9000 Fax: 702. 914.6236

LasVegasColor.com

DirectMailingCenter.com