The Esports Journal - Edition 1

Page 34

interview

Patrick Mahoney We are Nations

Clothing the biggest organisations in the world AUTHOR Adam Fitch  @byadamfitch

e Are Nations is quickly becoming one of the most prominent apparel and merchandising companies in esports. Led by its CEO Patrick Mahoney, the company is partnered with the likes of Riot Games’ LCS, G2 Esports, and OpTic Gaming. Now, We Are Nations is supporting Esports Insider’s leading esports business conferences and main events through 2019. We caught up with Patrick ahead of the ESI NYC conference.

W

34

The Esports Journal: What exactly is your involvement in ESI events for this year? Patrick Mahoney: Past being a sponsor with the logo placements and sponsored benefits across ESI channels, I simply hope to participate more. If there’s ever an apparel, merchandising, or fashion panel where I would have the relevant experience then I’d love to be involved in that capacity, but we’re happy to sponsor ESI’s events. They’re a great way to get our name out. The great thing about esports is that you can have a conference in Manchester, New York, Asia, wherever - it doesn’t really matter. It just happens to be a global conference at a different

location so, everything that we’re doing is relevant anywhere and everywhere. We don’t necessarily need to focus on a specific location or to say that we’re only working in a particular territory. These conferences are very much destination conferences where the global market will come together; I’m sure you’ll have a certain percentage of regional interest, but at the end of the day there’s a global appeal. ESJ: How do you think esports conferences can be beneficial to businesses? PM: I think they’re critical; they’re a place to get a core group of people together in different contexts, in


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.