INTERVIEW
AUTHOR Adam Fitch @byadamfitch
sports ownership used to fall under two categories: die-hard fans or die-hard fans who actually had a lot of money in their pocket.
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Now though, we have seen the rise in celebrities getting involved with the likes of Drake, Shaquille O’Neal, The Weekdn, J-Lo and Michael Jordan investing in teams. However, a new form of celebrity has begun making moves in esports, the ‘internet celebrity’. This is precisely what Snapchat and YouTube star Shaun “Shonduras” McBride did, and so Spacestation Gaming was born.
Shonduras
Spacestation Gaming The importance of creating a unique identity within esports
The Esports Journal: What made you decide to get into esports, and why did you get involved in such a hands-on capacity? Shonduras: Esports was something we had started watching and talking about around the office. After a couple of months, I began to understand the potential of competitive
With the backing from Shonduras and a ready-made army of fans, Spacestation Gaming’s birth was a little more straightforward than many others. This, however, doesn’t diminish the team’s already-impressive resume but rather enhances it. They’re already partnered with the likes of HyperX, UberEats, and on the NBA side, Utah Jazz. There is no doubt that thanks to Shonduras, Spacestation Gaming has some of the slickest and most engaging content of any team. We spoke to Shaun to find out just how esports is being used as a marketing asset by brands and why he decided to get involved.
gaming and wanted to build an organisation that was hyper-focused on engaging with their community.
ESJ: How important is it for an organisation to have its own identity and voice in esports?
The concept was similar to how a creator builds and releases content specific to their audience, and our success thus far has been deeply rooted in our community and the way we interact with them on social media.
S: I think every organisation strives to have its own identity and voice, and the ones that can figure that out are the ones that find success.
36 Background photo created by freepik
