What does it take to be successful in a constantly evolving esports marketplace? A relatively new company, WIN, intends to answer that question by looking directly to what the market’s consumers are most interested in
Jared Wynne Editor-in-Chief
Serge Vardanyan CEO & Founder
IN aims to service esports consumers through a variety of means. The company boasts three separate platforms, each of which exists as an independent product.
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The first of these is WIN.GG, an editorial platform that seeks to provide comprehensive information to fans of the biggest games in esports. This starts with the website’s editorial coverage, ranging from briefs on news
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of the day to more in-depth pieces exploring game analysis and general topics of interest in the esports community. From there, the website boasts a thorough statistical database covering years of matches and tournaments played in such games as League of Legends, Counter-Strike: Global Offensive, and Dota 2. Combined with live updating scores and tournament tracking, the platform’s goal is to inclusively meet the information needs of any esports fan.
The website also features a function through which registered users are able to select their favorite teams and players to follow. This allows fans to access content that is customized uniquely to their individual preferences. The next of WIN’s products is WINNERS League, a competition run through popular tournament organizer FACEIT. After a debut season featuring free play, WINNERS League officials boasted an approximate 40% conversion rate of free users to paid subscribers for the second season. This next season
