Management 2000

How to Franchise Your Business Presented by: Robert A. Gappa, CFE Founder & CEO Management 2000

Steps Prior To Growth [Franchising]

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What you MUST do!

Lay the foundation

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Develop the Dynamics of your business

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Develop the Mechanics of your business

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Understand how to use franchising to grow a world class Brand and achieve your exit strategy.

What Is Franchising?

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Correct Use Of Language

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IT IS NOT THE SALE AND/OR PURCHASE OF ANYTHING OR ANY PARTS OF A THING

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Steps Prior To Franchising 1.

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Why are you franchising?

Is your business viable for franchising?

Document the Business Model Get The Beliefs Correct Behaviors in alignment with the beliefs Decide Market Development Strategy Pick Your Markets Decide Who Your Candidate [s] Are Decide Profile [s] and Steps to Close the Deal

How To Position Franchising with Candidates: 1. Whether or not you can achieve what you want to achieve with this person/entity 2. Whether or not the person/entity can get what they want from being your Strategic-­Partner

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Components n Promoting n Qualifying n Interviewing n Validating n Opening 8

What you have to do 1.

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Generate Inquiries Turn Inquiries into leads Turn leads onto candidates Turn candidates into qualified candidates Turn qualified candidates into new franchisees Turn existing franchisees into multi-­unit operators

Your website is your most important franchise development tool.

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Framing the and Controlling The Decision-­Making Process § EMOTION/Intellect

§ Emotion/INTELLECT § EMOTION/Intellect 11

Thanks

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