THE POWER GROUP 7.20.17
It All Began With an Epidural
Areas of Expertise Restaurants • Commercial Real Estate • Technology •
Hispanic • Award Winning Crisis Firm • Spokesperson Training • Creating Compelling Stories For Right Audiences - Media Relations, Social Media, Blogging, etc. •
30-Day Guarantee • Specific KPIs •
Pop Quiz – What is PR?
Survey Says … •
PR is a strategic communication process that builds mutually beneficially relationships between organizations and their publics -- PRSA Official Definition
PESO
We Believe You Have a Powerful Story Blog - Owned • Social Media – Shared and Paid •
• Boost (paid)
•
Media love a story with a built-in audience – Earned
The mediums don’t work unless you have the right message.
Earned Media Cost Effective • Credentialing – What Can You Own? • Is Your Competitor Speaking More Loudly? •
Thought Starters • • • • • •
Industry Days Media Visits Expertise/Source (Some) Promotions Special Events Ties to Philanthropy Educational Programming
How will you get started?