22 minute read
Word from the Publisher
Word from the Publisher/mensaje de nuestra fundadora
Querídos lectores...
Annually, when the Texas Tech football games would start, my sisters, cousins, and a few of my aunts who were almost parallel in age to us would sit outside, sometimes on the roof, and listen to the game announcer. The lights from the Jones Stadium would illuminate the Arnett Benson and Jackson neighborhoods. On one of those occasions, I asked my aunt Julie what the event was. She said that it was the football game at the college. I expressed that I wanted to go see it. She said that only white, rich people could go there. I responded, “Well one day, I’m gonna go there too.” My family and I never attended a TTU game – it was too expensive. The closest I got to go into the Jones as a kid was to attend a Billy Graham revival, which was a light that still shines in me. Fortunately, my parents always instilled a higher education, and my dad himself became the example for us when he attended SPC when we were little girls. He would go to classes after his construction job. He’d get home to daughters who would be chanting cheers at his arrival. As he prepared for his bath, I could smell the scent of sweat when he removed his leather watch that left a white tan line. After he got ready, we’d all sit down for dinner – that was mandatory. We’d listen to my parents catch up on their days, soon, my mom was helping my dad rush out the door to go to classes. It was tough for both of them, but worth it in the end when my dad graduated. Incidentally, I took pictures of his graduation with the camera I had received at Christmas. Later, when I attended Texas Tech, it was not as easy as I thought it would be. Fortunately, I had participated in Upward Bound and that gave me a glimpse into college life, but it wasn’t easy for a Mexican American girl from the Arnett Benson neighborhood that was located North of the college who had no direction. I had to work and go to school. Later, I got my own apartment and began my life journey independently. I also met Frank at a Hispanic student reception. Along the way, I realized that sometimes our life plans don’t go as we plan. The fighter jet on the cover reflects my dad working at Reese Air Force Base, which eventually closed; as well as my husband who aspired to be a naval officer but went back to work to help his aging parents. Eventually, we married, and he has been at my side since then. Texas Tech has also been a part of my life journey, eventually, I graduated from there. Fast forward several years, and then my daughter attended TTU and obtained her degree. She went on to her Masters’s degree at Wayland. I moved away for a period to work in Washington, D.C., and then returned, soon starting Latino Lubbock Magazine in 2006. I realized that your community plays an important role in your life. I’m now blessed to get the chance to serve as the City of Lubbock’s District 1 Councilwoman, which I have worked hard for since my swearing in. We must claim and become owners of our future because many still see Hispanics only as supplicants and not as decision-makers, as consumers and not as producers, as law breakers and not as law enforcers, and as tax expenditures and not as tax contributors. And while stereotypes about the Hispanic community abound, invisibility is even more pervasive. As such, remember, the last day to register to vote for the November 8th election is October 11th. Please, register and the take time to go vote. Y como siempre, Latino Lubbock Magazine is committed to highlighting the numerous contributions of our Latino community. Thank you to those who support our publication. We are grateful to have 100,000 readers monthly. Please continue to support our advertisers who help make it possible to keep our publication free. Thank you for your support and May God bless you! ¡Gracias por su apoyo! Que dios los bendiga. Sinceramente, Christy Martinez-Garcia Publisher & Latino Market Specialist "Lubbock News from a Latino Perspective" Celebrating 16 Years of Commitment to our Community
Día De La Raza Hails Culture, Columbus Day Oct. 10, 2022
BY CHRISTY MARTINEZ-GARCIA FOR LATINO LUBBOCK MAGAZINE
On Monday, October 10th banks and federal government offices as well as many Lubbock offices will be closed in observance of the Columbus Day holiday. While Christopher Columbus' discovery of the New World in 1492 is celebrated by some, he has been debated by others and sometimes blamed for bringing slavery, the encomienda system and the diseases of Europe that wiped out some indigenous populations. For some Hispanics, Columbus is commemorated on Oct. 12, on Día de la Raza, or the Day of the Race. This day celebrates the influence of Hispanic heritage, the birth of the Hispanic people of the New World and the evolution of ethnic and cultural presence during the first real contact and interaction between Europe and the New World. Día de La Raza is observed during Hispanic Heritage Month, which runs Sept. 15 through Oct. 15, and celebrates the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America, and the Caribbean. The term La Raza was coined by Mexican scholar Jos Vasconcelos to reflect the fact that the people of Latin America are a mixture of many of the world's races, cultures, and religions. Some people have mistranslated "La Raza" to mean "the race," implying that it is a term meant to exclude others. However, the full term coined by Vasconcelos, "La Raza Cosmica," meaning "the cosmic people," was developed to reflect not purity but the mixture inherent in the Hispanic people. Because this was the beginning of the Hispanic people in the New World, many Latinos believe it is a day worth celebrating.
Report Reveals Little Latino Visibility in Mainstream Media
BY EDWIN FLORES
Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report. Latinos represent 1 in 4 potential American TV and film viewers and help bring in 20% to 30% of the industry's revenue, depending on the platform, and more than 50% of its growth, according to a study released Friday by the nonprofit Latino Donor Collaborative. Yet, analyzing trends over the last five years, the study found Latinos accounted for 5.2% of leads in films, 5.1% of co-leads/ensemble actors, 3.5% of screenwriters and 2.6% of directors. Of the lead roles, half were positive representations and half were negative. The study measured films from the annual top 100 films in theaters and over-the-top platforms, as well as prime-time, original, new and returning TV shows. It found that Latinos are the largest minority group, yet the most underrepresented in media. On TV shows, Latinos made up 3.1% of lead actors, 2.1% of co-leads/ensemble actors and 1.5% of showrunners. There are no Latino CEOs or film and production company chairs, important decision-making roles that help greenlight stories and steer content. Only 5.7% of senior executives in show production are Latino. Amid the lack of representation, more Latinos are turning to social media platforms and brands for content, such as YouTube, TikTok and Snapchat, the report found. The report also noted that 11 of the 20 most streamed songs of the summer, according to Spotify, are by Latino artists.
Community & Event Brieflies
NATIONAL NIGHT OUT at Stumpy Hamilton Park at 2200 Ave. X, on Tuesday, October 4, 2022, at 5:30 – 7 pm There will be vendors and entertainment. LAS will be there with free adoptions and free microchips for personal pets. DOG DAY HALLOWEEN Saturday, October 8, 2022 from 11 am – 1 pm at 555 Marsha Sharp Fwy. Bring your dog and come dressed to impress. LUBBOCK BOOK FESTIVAL This free, two-day long event connects authors and readers through a celebration of literacy, creativity, and stories! Oct 15 - Oct 16, 5 pm, at Mahon Library, 1306 9th st.
TAIZE CONTEMPLATIVE PRAYER SERVICE TO CELEBRATE HISPANIC HERITAGE
MONTH Join us for a Taizé Contemplative Prayer Service celebrating Hispanic Heritage Month October 16, at 6 pm at Canterbury Episcopal Campus Ministry at Texas Tech, 2407 16th St. We will share a home cooked meal served by the wonderful Episcopalians from St. Paul's, St. Stephen's, St. Christopher's, and St. Luke's.
HAUNTED LUBBOCK: A HISTO-
RY Oct. 28, 2022 5 – 6 p.m. at Mahon Library, 1306 9th St. Do you believe in ghost stories? In this lecture, a storyteller will share true stories of paranormal sightings and hotspots of paranormal activity that have been reported throughout Lubbock from the past 100 years. Ages 18+
LUBBOCK MEALS ON WHEELS
needs more delivery volunteers! Delivery is between 10:45 am & 12:30 pm on weekdays and takes an average of one hour. Sign-up is easy, just go to https://lubbockmealsonwheels.org/volunteer/ and complete a short application. For more info: contact Marissa or Cathy at 806-792-7971. FREE PRACTICE EXAMS Study guides for tests Learn-a-Test, a database of practice examinations, is available at the Lubbock Public Library, 1306 9th St. Hundreds of practice examinations, including SAT, ACT and elementary, middle school and high school skills improvement tests, plus graduate entrance exams, available.
FREE LEGAL AID FOR THOSE
WHO QUALIFY Legal Aid of Northwest Texas provides free legal services to eligible low-income residents in such areas as public assistance denials, divorce and child support, evictions, foreclosures, domestic violence and consumer fraud. Call 763-4557 or (800) 933-4557 or visitlanwt.org for more info.
2-1-1 NON-EMERGENCY QUES-
TIONS 2-1-1 is a free help line answered 24 hours a day, 7 days a week, which will link you to health and community services.
DO YOU HAVE NEWS? Submit your business news online at www.latinolubbock.net/ have-a-story. Also submit to our online calendar atwww.latinolubbock.net/events Growing up in the 70’s in the barrios of Houston, Texas, I remember being taught at a young age to speak in English only. Even though it seemed that everyone around me spoke in Spanish, I was taught that English was what I needed to know in order to be successful in school and in life. All these years later, not knowing my native language fluently is still one of my greatest regrets. Now, as I serve as a campus middle school principal, I’m always amazed by my students that jump in and out of two languages. Not only do I hear students speaking Spanish and English so fluently, we often hear other languages, including Arabic and French. This ability (and gift) to navigate in both worlds is an asset that I often encourage my students to proudly embrace. Although I grew up in two different households in my formative years, my family taught me early on the value of an education and made sure that I had the tools to be successful. Beyond just my mom and dad, I have had the support of 14 aunts and uncles. Big families are underestimated and underrated in the 21st century. So, I mean it when I say that family comes first. In education, the family is the biggest contributor to a child’s success in school. This is one of the primary reasons why we try to host many family events on our campus. Not only do we want to see you at the football games and the band concerts, we hope you will join us at Family Reading Nights, Family Makerspace Nights, and All Pro Dad events. At our school, we also host one of the largest Veterans Day celebrations and have seen as many as two hundred family members join us out on the lawn. From food and drinks, to performances by our Fine Arts programs, we take great pride in showcasing our students. In recent years, we have added a Mariachi program to our school and have seen how much joy and excitement this program has added to our school community and culture. As we look at our schools and recognize the wonderful and diverse families that we serve, I hope that we also encourage children to pursue an education beyond high school. We speak often about being college, career, and military ready and promote this mindset by taking our students on college campus visits each year. In the past, we have taken students to Texas Tech University, Lubbock Christian University, South Plains College, and Texas State Technical College. As a first-generation college graduate along with my wife, we truly understand how an education can transform the lives of our families. Our oldest son is one of the few Hispanics that has tapped into the field of financial engineering and machine learning in New York City. Meanwhile, our second son champions the needs of healthcare workers in the northeast in order to facilitate and help people maximize the benefit of their labor, something we could probably use more of here in Texas. I’m equally proud of my high school daughter who has been given the opportunity to write “A Teen’s View” for the Latino Lubbock newspaper. Our youngest son attended his first coding camp ever over the summer. Closely connected to college awareness, we are also committed to promoting and encouraging students to pursue STEM careers. We have a state-ofthe-art makerspace where students get to play, create, build, design,
Family Support Vital in Student
Success & Reaching Goals and collaborate in a STEM-rich environment. As data often highlights, females do not often pursue careers in STEM; Hispanic girls, even less. That is why we placed the makerspace in a central area. It influences student learning in a non-traditional way, which nicely complements the rigorous TEKS goals students study day in and day out. As the Latino population continues to grow not only in Texas, but across the United States, we will continue to see Dr. John M. Martinez the power and influence of our people. Moreover, as a Latino principal, I am proud of the opportunity I have to serve in a growing diverse community, families from multiple backgrounds. So, as we reflect upon Hispanic Heritage Month, I would encourage you to get involved today with your school’s PTA, your child’s classroom, and maybe even send an email to your child’s teachers introducing yourself. Improving our community through education is an opportunity I embrace. Success is a partnership of academics, culture and relationship and I take it as a personal challenge and a privilege to help lead our school community towards the many ways to be successful. Dr. John M. Martinez, is the Principal of Mackenzie Middle School in Lubbock ISD.
¿Que Piensas?
We know our readers have a lot to say! Mail letters to Latino Lubbock “Letters to the Editor,” Box 6473 Lubbock, TX 79493, o r email them to news@latinolubbock.net. Please include your name, address, and contact phone number. Mailed letters must be signed. Please note that unsigned letters will not be published. Letters are limited to 100 words, depending on space availability, some longer will be included. Writers are limited to one letter per month. Submissions may be edited for clarity or space consideration. Letters are not acknowledged. Opinions expressed in
letters and Op-Ed articles do not necessarily represent the views of Latino Lubbock Magazine. HISPANIC HERITAGE MONTH ARTICLE
The article about Hispanic Heritage Month by Christy Martinez-Garcia in the September issue was enlightening. Christy is a great asset to ALL the community. It is important to have dialogue and to also promote our Hispanic community. Christy keep up the great work and thanks for a great publication. Sincerely, Dee Wilson
WE APPRECIATE LLM
Thank you for your continued commitment to the Hispanic/Latino/Chicano/Raza community! I worry that our culture gets lost and commercialized as each generation follows, but I appreciate that we can count on you Christy. I know it's not always easy but you have never let our community down and I just wanted you to know that we truly are grateful for all you do for the community. Sending our prayers and blessings over you and Latino Lubbock Magazine. Sincerely, La familia Garza
GOOD INFORMATION
Christy, It is always good to be informed and your articles do exactly that. Thank you for the good information you share. Blessings. Pauletta Chambers
Carta Abierta
GIVE THEM A CHANCE
Heard about the new splash pads and my kids are excited. I know change is hard, but let's give the splash pads a chance. Sylvia Hinojosa
DREADING POLITICAL ADS
I'm so glad that Covid seems to be gone. Now, we gotta deal with political season and these terrible ads that are sickening. The political ads are sickening! They should put their money into the people they want to serve. What's that saying, "Put your money where your mouth is!" Hahaha. Anyway, thanks for what you do! Leroy S.
TAKE CARE OF YOUR DOGS
What a disappointment to see that a pack of dogs killed a man, and attacked a woman. People gotta do better about fencing their dogs. I know they wanna blame the dog pound but I blame them. My neighbor let's her dog out and doesn't have a leash on it. Then, their fence is broken and I've asked them to fix it because the dog has tried to bite my boys. People who don't take care of their dogs shouldn't have one. Take care of your dog! Sincerely, Mary Garcia
Politics/ política
Southwest Collection Opens Exhibit of Minority Newspapers in Lubbock Biden Announces $502 Million for High-Speed Internet in Rural Areas
U.S. Department of Agriculture (USDA) Secretary Tom Vilsack announced that the Department is awarding $502 million in loans and grants to provide high-speed internet access for rural residents and businesses in 20 states. The funding is part of the Biden-Harris Administration’s commitment to investing in rural infrastructure and providing reliable, affordable, high-speed internet for all. USDA is making the investments through the third funding round of the ReConnect Program. The Department will make additional investments for rural high-speed internet in the coming months, including funding from President Biden’s Bipartisan Infrastructure Law, which provides a historic $65 billion investment to expand affordable, high-speed internet to all communities across the U.S. “President Biden’s commitment to high-speed internet in rural communities is foundational to ensuring that the nation’s economy continues to
expand from the bottom up and the middle out,” Vilsack said. Compare our CD Rates The Humanities Center at Texas Tech hosted a reception to kick off a new Southwest Collection/ Special Collections Library exhibit celebrating the legacy of Hispanic- and Black-focused newspapers in Lubbock. The exhibit, called “Black and Brown in Print,” highlights the Southwest Collection's newspaper, oral history and archival collections documenting the legacy of Black and Hispanic newspapers on the South Plains. Lubbock's first Spanishlanguage newspapers date to the 1940s, while Black outlets began by the early 1960s. This longstanding tradition of print underscores the rich publishing history of the region's diverse populations, as well as documented the stories and contributions of Hispanics and blacks to Lubbock by the publications. “High-speed internet will improve the rural economy. It will help rural businesses grow and get access to new markets. It will help rural residents get access to more and better health care and educational opportunities. USDA knows rural America is America’s backbone, and prosperity here means prosperity for all.” USDA is making 32 awards in Alabama, Alaska, California, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, North Carolina, North Dakota, Oklahoma, Oregon, Tennessee, Texas and Wyoming. Many of the awards will help rural people and businesses on Tribal lands and people in socially vulnerable communities. USDA has announced $858 million Bank-issued, FDIC-insured > edwardjones.com | Member SIPC in the third round of ReConnect funding so far and plans to make more investment announcements under this program in the coming
Among the Hispanics displayed include El Semenario, La Prensa del Suroeste, El Noticiero, Chicano Accent, La Voz de Texas, El Editor, Pasatiempo, West Texas Hispanic News, El Sol Latino, The Hispano Weekly, and Latino Lubbock Magazine. Christy Martinez-Garcia, the first female publisher of a Hispanic publication created Latino Lubbock Monthly Magazine in 2006 and has served Lubbock and 26 rural communities, and more recently Midland & Odessa. She was selected as the Latina Publisher of the Year by the National Association of Hispanic Publications in 2019. Her oral history is among those conducted for the exhibit by Zach Hernandez. The exhibit will be on display until March 2023. weeks. Today’s announcement follows the Department’s July 28 announcement that it has invested $356 million through the ReConnect Program to help very rural residents and businesses in 11 states (PDF, 192 KB) gain access to highspeed internet. Background: ReConnect Program To be eligible for ReConnect Program funding, an applicant must serve an area where high-speed internet service speeds are lower than 100 megabits per second (Mbps) (download) and 20 Mbps (upload). The applicant must also commit to building facilities capable of providing high-speed internet service at speeds of 100 Mbps (download and upload) to every location in its proposed service area. To learn more about investment resources for rural areas, visit www. rd.usda.gov or contact the nearest USDA Rural Development state office. > edwardjones.com |
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Valerie Hinojosa Financial Advisor 6102 Chicago Ave Suite 200 Lubbock, TX 79424-1320 806-783-3072 * Annual Percentage Yield (APY) effective 09/20/2022. CDs offered by Edward Jones are bank-issued and FDIC-insured up to $250,000 (principal and interest accrued but not yet paid) per depositor, per insured depository institution, for each account ownership category. Please visit www.fdic.gov or contact your financial advisor for additional information. Subject to availability and price change. CD values are subject to interest rate risk such that when interest rates rise, the prices of CDs can decrease. If CDs are sold prior to maturity, the investor can lose principal value. FDIC insurance does not cover losses in market value. Early withdrawal may not be permitted. Yields quoted are net of all commissions. CDs require the distribution of interest and do not allow interest to compound. CDs offered through Edward Jones are issued by banks and thrifts nationwide. All CDs sold by Edward Jones are registered with the Depository Trust Corp. (DTC).
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Valerie Hinojosa Financial Advisor 6102 Chicago Ave Suite 200 Lubbock, TX 79424-1320 806-783-3072 * Annual Percentage Yield (APY) effective 09/20/2022. CDs offered by Edward Jones are bank-issued and FDIC-insured up to $250,000 (principal and interest accrued but not yet paid) per depositor, per insured depository institution, for each account ownership category. Please visit www.fdic.gov or contact your financial advisor for additional information. Subject to availability and price change. CD values are subject to interest rate risk such that when interest rates rise, the prices of CDs can decrease. If CDs are sold prior to maturity, the investor can lose principal value. FDIC insurance does not cover losses in market value. Early withdrawal may not be permitted. Yields quoted are net of all commissions. CDs require the distribution of interest and do not allow interest to compound. CDs offered through Edward Jones are issued by banks and thrifts nationwide. All CDs sold by Edward Jones are registered with the Depository Trust Corp. (DTC).
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3.6 4.0 4.1 $1000 $1000 $1000 UnidosUS, the nation’s largest Latino civil rights and advocacy organization, and Mi Familia Vota, a national civic engagement organization, held a briefing to outline the priorities of Texas’ Hispanic voters. The results show a significant shift in some of the top issues among Latino voters: Inflation and jobs are the #1 and #3 priorities, findings that track with long-standing Latino concerns about the economy. Health care is the fourth priority. Notably, crime/gun violence rose to #2, driven by concerns about easy access to guns and school shootings. For the first time, abortion is among the top five issues nationally, and 75% of Texas’ Latino voters believe it should remain legal, no matter their own personal beliefs on the issue. While immigration is not among the
% Results Represent Major Shift In Salient Issues To Latino Voters top five issues, Latino voters believe strongly that leaders in Washington should provide a path to citizenship, or in the absence of Congressional action, the president should take executive action. A majority of Texas’ Latino voters (61%) believe the country is on the wrong track. At the moment, 55% of Hispanic voters in Texas say they are 100 percent certain they will vote in November. Overall, 79% of Texas’ Latino voters say it is personally important to them (57% very important) for elected officials and other leaders to speak out against white nationalism and white supremacy You can view a more in depth deck outlining top line results here, and a chart with Latino voter data in competitive districts at www.unidosus.org/publications/ midterm-elections-2022-latino-voters-incongressional-competitive-districts/
