KAZOKU MOTORS Megan Auyeung, Jonothan Castillo, Naomi Genova, Alfredo Soriano
TABLE of CONTENTS 1. Workflow
1
2. Email Mockups 2 3. Social Media Calendar 5 4. Social Media Posts 6 4.1 Twitter
6
4.2 Instagram 7 4.3 Facebook 9
KAZOKU MOTORS MARKETING CAMPAIGN
WORKFLOW The graphic below displays the marketing plan logic. After an email advertisment is sent, the user will either be sent to the landing page or a follow up email. The intisement of this campaign is the digital coupon for higher trim models.
1
EMAIL MOCKUPS The following mockups contain variable images that vary per person.
2
3
4
SOCIAL MEDIA EDITORIAL CALENDAR POST INFORMATION Post Idea
Person
A post that would empower frontline/ healthcare workers.
Naomi
12PM
A post that will interact with the community by choosing submitted photos of families showing where their vehicle has taken them.
Jonothan
2PM
A weekly post that showcases families with their Kazoku Motors vehicles.
Megan
A post that follows an influencer's experience with a Kazoku Motors vehicle.
Alfredo
9AM
A short video post with safety statistics about Kazoku Motors vehicles.
12PM
A monthly photography challenge where the community submits photos that feature Kazoku Motors vehicles.
Megan
2PM
A notification post regarding a virtual showroom event to present the current Kazoku Motors vehicles.
Alfredo
A post about traveling with a Kazoku Motors vehicle.
Naomi
9AM
A post that encourages the community to share pictures of their family and with their Kazoku Motors vehicle.
Alfredo
12PM
A post that celebrates family.
Naomi
A post that shares tips on how to keep vehicles sanitized and safe.
Alfredo
9AM
A post that announces a collaboration with Canon and details of the competition.
Naomi
12PM
A post that shows off a Kazoku Motors vehicle in action.
Jonothan
2PM
A post that emphasizes the amount of space in a Kazoku Motors vehicle while promoting safety.
Megan
9AM
A post that celebrates the upcoming holiday season.
Jonothan
A post that encourages spending time with family during the holiday season.
Jonothan
Date
Time
Social Media
Monday 12/07/2020
9AM
Tuesday 12/08/2020
Wednesday 12/09/2020
Thursday 12/10/2020
Friday 12/11/2020
Jonothan
A post that shows a family having a good time with their Kazoku Motors vehicle.
Megan
A post that interacts with the community regarding what family means to them.
Naomi
1PM
A post that prompts the community where they would go after the pandemic with their Kazoku Motors vehicle.
Alfredo
2PM
An announcement post about a campaign where Kazoku Motors will loan cars to popular Instagram photographers.
Megan
12PM
5
Kazoku Motors not only cares about the health and safety of our Kazoku members but let’s take this time to honor the healthcare heroes that work closely with those affected by COVID-19. #KazokuCares
“You’re my best view.” #DrivewayGoals Comment and share your plans this weekend! (credits: @neH)
T WIT TER POSTS
VIDEO LINKS https://spark.adobe.com/video/G2IRxrNfGdhp7 Don’t forget to spend time with your family this holiday season! #WeAreKazoku #CelebrateKazoku https://spark.adobe.com/video/Gmkt3Kzf3neJB Tell us where you would want to take your family in the future! Whether it’s out to a dense forest, or a vast wilderness, let us know using the hashtags #KazokuFutureTrip and #WeAreKazoku!
6
Check out one of our latest models in action. #WeAreKazoku #photography
In seven days, seven renowned Instagram photographers will take the wheel of the 2021 Kazoku Motors Akashi. The catch? The artist who has the most profile interaction using #WeAreKazoku during the week will win a threeyear lease on the Akashi.
You don’t have to compromise for luxury and comfort! Where will it take you? #KazokuTravelJournal
Feeling creative? We are holding a monthly challenge so that you and your family can show off what you love about your Kazoku Motors vehicle! Don’t forget to tag your submissions with the #KazokuMondays so we can see all your beautiful images!
INSTAGRAM POSTS 7
VIDEO LINKS
what they had to say using #KazokuExperience! #WeAreKazoku
https://spark.adobe.com/video/YW0WouhHmDDZY
https://spark.adobe.com/video/98feoFgTNh5eo
Times are difficult right now. We want to share tips to keep your vehicle sanitized and your family safe. Kazoku Motors cares! #WeAreKazoku #StaySafe
With the holidays fast approaching, let’s start off the fall season with a question!
https://spark.adobe.com/video/l4geqeQzFTzDL
Comment down below what Kazoku means to you or use #WeAreKazoku on your post to answer this week’s challenge!
We invited a popular influencer to experience what it’s like to ride in a Kazoku Motors vehicle. Find out
Have a happy holidays! #WeAreKazoku #CelebratingKazoku
Family means a lot of things to us, but here at Kazoku Motors, it means all of you. We’d love to hear what family means to all of you!
8
Just joined the family? Use #WeAreKazoku to share pics of you and your family with your brand new Kazoku Motors vehicle!
Thanksgiving may be over, but we still want to celebrate you and your beautiful family! Use #CelebrateKazoku to show us how you celebrate your Kazoku!
FACEBOOK POSTS We wish you a happy holidays from Kazoku! #WeAreKazoku #CelebratingKazoku
9
VIDEO LINKS
to with Kazoku and Canon products for a chance to win a surprise GRAND gift! #WeAreKazoku #Canon #Travel
https://spark.adobe.com/video/iCvDSlkHbhaOS
https://spark.adobe.com/video/6zRhlyAS3a93E
Today’s safety stats are about seatbelts. #StaySafe #WeAreKazoku #SafetyFirst
Your weekend time would be packed before running out of space with the 2021 #KazokuYamazaki #StaySafe #SocialDistancing
https://spark.adobe.com/video/wx1ckad3fz4t4 Canon and Kazoku Motors are collaborating for a showcase competition! Show us where you’ve traveled
We are hosting a virtual showroom event to present the vehicles in our line up. We would have loved to have you experience our vehicles with your family, but this is the next best thing. Make sure to tune in and join us as we take a deep look into what every car has to offer! #KazokuShowroom #WeAreKazoku
https://spark.adobe.com/video/NgkygviabjEe7 Let the good times keep rollin’! #WeAreKazoku
10
KAZOKU MOTORS CALIFORNIA
