I
WE BRAND GUIDE Junction of classical and modern ideals
Classical Compositions: Balanced structures ex. Michelangelo's Pieta Not heavy on the imagery/ symbolism Parent interactions with children
Using mirrors purposefully framing subjects
Love the idea of windows for framing or using basic shapes to frame subjects ex. The Virgin of Chancellor Rolin by Jan van Eyck
II
PHOTOGRAPHY
Behind performers: 1/160, ISO 3200, f/4.8 Pit: 1/200, 2000, f/1.4; 1/125, 1600, f/1.4 Balcony: 1/125, 400, f/1.2; 1/125, 12800, f/4.0 Crowd shots
III
TRENDS
Interactive posts: for a younger demographic would be a Wordle-esque type post
www.canva.com https://www.canva.com/learn/social-mediatrends/
- Nostalgia during 2013 (The Neighbourhood) - A classic, cool impression - Timeless look (relating to photography hist.)
https://www.renderforest.com/blog/graphic-design-trends
- Nature inspiration is youthful - Good for university students - The gold has symbolism and history - Used sparingly
TRENDS CONT.
IV
RESEARCH
Post Frequency: Everyday except Sunday's and Monday's
GWINNETT CHURCH
Typography; Gradients IG videos/ live Portraits (group + indiv); Series Event photography: close to performers, in the crowd, close to stage, bts Light photography: Painting with performers on stage
End of year re-cap video - One of the most popular posts
GWINNETT CHURCH CONT.
Post Frequency: Average two - three posts daily
Typography incorporated with images; history/ educational type post
PASSION CITY CHURCH
Mix of good typography with images Strange typography choices (one letter italicized) Visually interesting photography use of different techniques - zoom, slow shutter, fish eye IG videos/ live Portraits (group + indiv); long series Event photography: bts; wide shots; in the crowd; close to stage; close to performers Interviews with people Not the most cohesive; visually cool
Wide angle photography; commonality of using light in interesting ways
! Intro of performers; vintage bts style reel; promo for event; chill and laid back
PASSION CITY CHURCH CONT.
Post Frequency: Average every other day is a post
Ex. of the color or theme continuity
RED ROCKS CHURCH
The type follows the imagery; motion
Posts based on similar colors as last; lead thru - continuity; cohesive three Modern typography: mainly san serif or black-letter; breaking some rules, type close to the borders Video story series Light photography: slow shutter for dynamic movement; light painting Event photography: close to performers; in the crowd; close to stage Landscape photography: lots of rocks - fitting
RED ROCKS CHURCH CONT.
Post Frequency: Infrequent; often on Monday's + Saturday's previously Friday's and Sunday's
NORTH POINT COMMUNITY CHURCH
Typography choices are quirky Strange typography choice (one letter italicized) Mainly type or image/ video (not much integration) Colorful Holiday centric Not very cohesive
Christmas video post
NORTH POINT COMMUNITY CHURCH CONT.
Post Frequency: Daily, averaging twice a day; often skips Saturday's
COVENANT CHURCH
Videos about people's stories
Mainly photos instead of videos Many photos of the community; interactions/ reminders of events Event photography: in the pit; in the crowd; ots; Mainly san serif fonts + variations; wavy type Pure typography posts; images with type
Some sort of event gathering; one of the most liked image series
COVENANT CHURCH CONT.