Brochure to display typography

Industria

The wonderful nature of Industria is that it is a somewhat unique font hidden in plain sight. Neville Brody’s industrial age inspiration gives the font a digital, futuristic look, perfect for visionary applications.

Originally, it was designed for ‘The Face’ magazine, and was renowned for breaking the traditional standards of magazine cover fonts. This slightly unconventional font gives whatever it used for an innovative feel, without being too alien. Its legibility and boldness make it appropriate for a wide variety of applications, however it is not a standard, traditional typeface. It is a narrow, condensed, sand serif font with rounded outer corners and angled counter spaces.

The unique blend of curves and corners provide a creative option without the usual illegibility that comes along with decorative fonts. The personality of Industria will not overtake your message but will instead give it a strength and boldness in a unique, innovative way; perfect for your unique, innovative idea.

futureproof

"Is both

precisely geometric as well as

eclectic in construction" - Anssi Arte

Industria is a condensed sans serif with abbreviated, essential forms. It has a systemized mechanical structure of straight strokes with rounded outer corners and rectangular counter spaces. The solid version is strong, cool, and reserved; the inline version gives a vibrating and artful contrast.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Shoulder

Cross Stroke

Industria Bowl

Stem

Closed Counterspace

Neville Brody is an English, graphic designer, typographer and art director, best known for his work on The Face magazine (1981–1986), Arena magazine (1987–1990). He is a founding member of ‘Fontworks’ and ‘FontFont’ (1990) typeface library. In 1991, Brody worked with Jon Wozencroft to create the FUSE project. FUSE is an interactive magazine that sets out to challenge our current ideas about typographic and visual language in an age of ever-changing communications technology and media.

In recent years, Brody has continued to work as a graphic designer, and together with business partner Fwa Richards launched his own design practice, Research Studios, in London in 1994. A well-known recent project of theirs includes the redesign of the BBC in September 2011. In 2018, Brody joined Type Network with a new foundry, Brody Fonts.

His work has always been inspired and influenced by the emergence of punk rock in London life. Notable fonts of his include the updated font for the Times newspaper, Times Modern, New Deal as used in publicity material and titles for the film Public Enemies, and Industria.

Neville Brody

Industria was designed in 1984 and introduced by Brody in 1985 in ‘The Face’s headlines. The geometric and condensed form, with its rounded corners and angular counters was a vibrant and unusual change to magazine headlines, which until then had been quite traditional. It was licensed by the Linotype foundry and released publicly in 1989. It has been described by Anssi Arte as “both precisely geometric as well as eclectic in construction”. In the book 100 Best Typefaces Ever, the Industria font ranked at number 72. The introduction of computers revolutionised typography, and Brody was at the forefront of using this technology and integrating it into his work. The Industria font is sans-serif and reflects the industrial progression that was made throughout the 80s, with technology becoming more frequent in the lives of the everyday person.

The bold, readable and futuristic elements of Industria make it useful in many different design applications. NBA’s Oklahoma City Thunder used Industria as their wordmark as well as in their logo, reflecting the masculinity and strength of the team. Similarly, many sports franchises owned or endorsed

by Red Bull use Industria in their logo to display their location eg. New York Red Bulls, Austrian FC Red Bull Salzburg. Melodic death metal band ‘Dark Tranquillity’ has used the font on a few of their albums, the angular form representing their unique and jagged musical style. Perhaps most recognisably, Industria was used for the logo for The X-Files. The digital content of the show is reflected in the digital and futuristic look of the font. This is similar to the use of Industria in the SimCity 2000 logo, used in conjunction with Newport Classic. The futuristic, industrial design supports the game itself, where you can build your own futuristic city.