AW 17/18 Lacoste

LACOSTE AW 17/18 JD SPORTS - MENS

WEAR CROWD. PRINTS AND VARIED COLOURS ARE REPLACED WITH A TONAL, MUTED PALETTE AND INCREASED USE OF TEXTURES IN BOTH FABRICATION AND HARDWARE.

LACOSTE AW 17/18

TREND

NAVY BLAZER 19-3923 TCX PATRIOT BLUE 19-3925 TCX ALLURE 16-4021 TCX

MICROCHIP 14-4105 TCX STAR WHITE 11-4202 TCX

XENON BLUE 14-3949 TCX STRETCH LIMO 19-4005 TCX

TEXTURE

SPORT-TECH

MESH

BRIDGING THE GAP BETWEEN FASHION & SPORT, PREMIUM FABRICS AND SIMPLE SILHOUETTES TO WEAR CROWD. PRINTS AND VARIED COLOURS ARE TONAL, MUTED PALETTE AND INCREASED USE OF FABRICATION AND HARDWARE.

JD SPORTS - MENS

COATING

THE MINIMALIST USES TARGET THE ACTIVEREPLACED WITH A TEXTURES IN BOTH

LACOSTE SS 2018

CUSTOMER

NAVY BLAZER 19-3923 TCX

OUR WIDER TARGET MARKET INCLUDES MALES AGED 17-32 IN ROLES RANGING FROM COLLEGE TO DEPUTY MANAGERS. ENJOYING SOCIALISING, SUNDAY LEAGUE FOOTBALL AND VIDEO GAMES. MAY HAVE A YOUNG FAMILY BUT ENJOYS SPENDING MONEY FOLLOWING MAINSTREAM FASHION.

JD SPORTS - MENS

LACOSTE SS 2018

CUSTOMER

OUR ASPERATIONAL CUSTOMER IS A 23 YEAR OLD, RECENTLY GRADUATED WITH A LITTLE EXTRA DISPOSABLE INCOME - SINGLE & LIVING AT HOME. THE MAINSTREAM FASHION CONSIOUS MALE ALSO SHOPS AT TOPMAN AND ASOS. SPENDS SPARE TIME IN THE GYM AND SOCIALISING IN BARS/CLUBS.

JD SPORTS - MENS

LACOSTE SS18

MATERIALS

-Laces; to make the shoe adjustable -Elastic; to give added support to the bridge of the foot when laced and fastened -Sole grooves; for flexibility and allow for natural movement of foot -Nylon pique upper material; breatheable -Duel density; natural support and comfotable cushioning in preasure points -Raised instep; to give support to the arch of the foot -Heel tab; to be easily slipped on -EVA Sole; lightweight for ease of wear, adds to comfort -Rubber finished sole; to add to the duribility and longgevity of the sole -Padded inner heel tab; to give comfort and stop the heel slipping during wear -Insole air holes; to allow for air circulation

JD SPORTS - MENS

JERSEY LINING TPU ELASTIC PIQUE

RUBBER

TPU

EVA Rubber Finished Sole

LACOSTE SS 2018

MARKETING

NAVY BLAZER 19-3923 TCX

MICROCHIP 14-4105 TCX

RESEARCH FROM A VARIETY OF LACOSTE STOCKISTS GAVE INSPIRATION TO DESIGN OUR INSTORE MARKETING CAMPAIGN FROM WHILE INSTORE JD POS INFORMED US OF THEIR STORE FIT - FOR US TO DESIGN OUR VISUALS TO CONVIENENTLY FIT INTO THEIR STORES.

JD SPORTS - MENS

LACOSTE SS 2018

MARKETING

MICROCHIP 14-4105 TCX

OUR INSTORE POS IS DESIGNED FOR THE CURRENT JD SHOP FIT WITH ADDIDIONAL EXTRAS SHOULD THE STORE HAVE THE SPACE TO TO PROMOTE THE PRODUCT FURTHER.

JD SPORTS - MENS

LACOSTE SS 2018

MARKETING

RESEARCHING CURRENT SPECIAL EDITION PACKAGING TO INFLUENCE THE DESIGN FOR THE RLT2, TRYING TO INCORPERATE CREATIVE INFLUENCE, OUR COLOUR AND DESIGN THEME WHILST KEEPING COST EFFICENT FOR THE JD CONSUMER. TRAINING EXAMPLES...

JD SPORTS - MENS

LACOSTE SS 2018

MARKETING

RLT2 VIEW ALL

8

12

L ED IMI IT TE IO D N

4

SHOP LACOSTE RLT2

THE ONLINE VISUALS ARE DESIGNED TO FIT THE CURRENT JD SPORTS HOMEPAGE WHILST ALSO GIVES OPPORTUNITIES TO PROMOTE THE RLT2 THROUGH DEVELOPMENTS TO THEIR WEBSITE WITH INSPIRATION TAKEN FROM JDSPORTS FRANCE TO GIVE IT A MODERN SLEEK LOOK.

JD SPORTS - MENS