This magazine is clearly aimed at a younger audience because the fonts are informal, and the colours are so bright and eye catching. The main image is of a whole band, and not just one person. Though this usually doesn’t work very well, this works because they all fit in without being confined. The target audience for this magazine would clearly be younger people because it talks about anarchy, and the majority of teenagers go through a rebellious phase. The fact that there are various band names listed on the cover would also catch fans’ attention, because they want to read about their favourite bands. Band logos on the cover make it easier for fans to recognise them. The barcode and price is very subtle because it’s in the corner so it doesn’t draw attention away from the main image. The free cd in the corner may also convince people to buy the magazine because freebies appeal to everyone. The masthead of the magazine is always the same font so it makes it easy to recognise for regular readers.
This magazine is aimed at younger adults/elder teenagers due to the fact that the cover looks mature, but the content is aimed at a younger audience. Younger people tend to buy music magazines because they want to stay up to date with what is happening in the music world. The masthead of this magazine always stays in the same place, and in the same font, so it’s easily recognisable. There are only three colours used on the front cover so it’s not overloaded/too busy. The main article stands out more than any other article, but it doesn’t take up the whole cover. The fonts and font sizes are all the same 2/3, which makes it simplistic.
The colour scheme used in Kerrang magazine is always the same; black, white, yellow, and usually red too. This makes the magazine more easily recognisable. This particular magazine usually uses a lot of images on the contents page because it’s aimed at a younger audience. Young people are more interested in looking at images than reading lots of text. They always include a smaller masthead on the contents page. There are thumbnails of the feature articles, again, to make it easier for people to find. The layout used in Kerrang magazine is always the same. They always include feedback, news, a contest, live gig reviews, features, album reviews, a gig guide, and some type of quiz at the back. The fact that Kerrang has such a large gig guide every issue makes people more likely to buy the magazine solely for that. The same font used for the masthead on the front cover is used throughout the magazine on smaller mastheads, and subtitles, because that font is associated with Kerrang magazine and it makes it easily recognisable.
The colour scheme used for Rock Sound magazine is similar to Kerrang! magazine; black, white, and red are typically the colours used in every issue. Since both magazines are alternative music magazines, the colours used are quite dark to appeal to the target audience. Again, Rock Sound is quite a visual magazine to attract a younger audience. It uses their logo in the corner of the page instead of a masthead. Rock Sound always has feature articles, reviews and a gig guide. The cover lines are made to be enticing by using profanities to attract the reader’s attention. This also suggests that the magazine is targeted at teenagers. The same font and font sizes are used to keep the page simplistic, and to not take away from the images. The page numbers are made big next to each image to make it easy to find the related article.