PREPPY
PREP
OR R EF ER S TO A SU B C U LT U R E I N T H E U N I T ED STAT ES ASSO C I AT ED W I T H T H E O L D P R I VAT E N R T H EAST ER N U N I V ER SI T Y P R EPATO RY SC H O O L S.
SS1 7 F O C U S ES O N Q U OT ES AN D G R AP H I C S AN D U SE O F L AN G UAG E I N FASH I O N . I T WO U L D B E I N T ER EST I N G TO P L AY AR O U N D W I T H WO R D I N G O N B O M B ER / VAR SI T Y JAC K ET S TO R EL AT E TO C U R R EN T M O D E R N DAY I SS U ES.
C H EC K / D I AM O N D P R I N T S W ER E P O P U L AR N EE D TO T H I N K O F A M OV E O N F R O M T H I S L ESS ST R U C T U R ED ? M O R E T EXT U R A L ?
F L EEC I N G A P P L I Q U E- C O U L D D O T H I S I N A M O R E LU XO R WAY ? U SE SAT I N / V E LV ET ?
I M AG ES F R O M SK ETC H B O O K J O U R NAL
1 9 5 0 ’ S P R EP P Y D R ESS F O R M EN WAS V ERY C O O L B OY M EET S P U B L I C SC H O O L B OY I T WAS T WO EXT R EM E S O F SO M EO N E B AT T L I N G W I T H EL I T I SM . B U T T H E EL EM EN T O F P R EP P Y D R E SS T H AT I L I K E I S T H E N O N C H A L AN T E AS Y EF F O R T L E SS ST Y L E B O M B ER JAC K ET S AN D P U L L OV E R U N I V ER SI T Y SW EAT E R S I T H I N K I T S R EAL LY C U R R EN T W I T H W H AT FASH I O N I S H EAD I N G TO WAR D S N O W I T S T H AT SP O R T S LU XE F EEL AN D B EI N G W H O YO U AR E. P EO P L E W E AR I N G G Y M K I T S N O W AS FASH I O N R AT H ER T H AN J U ST F U N C T I O NAL I T Y AN D G E N D ER C R O SSI N G I T S AN ER A O F C O M F O R T F O R YO U R SEL F R AT H ER T H AN W H AT WO R K S F O R YO U R SO C I E T Y.
GUCCI MENSWEAR FASHION ILLUSTRATION
AU D R EY H EP B U R N I C O N
AU D R EY WA S T H E EP I TO M E O F SO P H I ST I C AT I O N . SH E WAS N O SL AV E TO FASH I O N B U T SH E EM B R AC ED I T U SI N G I T S SWAYS I N T R EN D TO F R ESH EN U P H ER C H O SEN , P ER SO NAL LO O K . AU D R EY I S O F T EN T H O U G H T O F AS AN I C O N O F T H E ‘ P R EP P Y ’ ER A O F T EN SEEN I N C H U N K Y J U M P ER S W I T H N E C K T I ES, C AP R I T R O U SER S AN D F U L L S K I R T S AL L T R EN D S O F T H E 1 9 5 0 ’ S. ASW EL L AS B E I N G SEEN I N C H EC K S, ST R I P ES AN D G I N G H AM P R I N T S AL L ESSEN T I A L TO T H E “ P R EP P Y ” SC EN E O F T H E 5 0 ’ S. SH E I S SAI D TO H AV E G LO R I F I ED 5 0 ’ S FASH I O N . AU D R EY ’ S WAR D R O B E SH E SAI D WAS SI M P LY AL L D ET ER M I N ED B Y W H AT M AD E H ER F EE L C O M F O R TAB L E I N H E R O W N SK I N . H EP B U R N ’ S S T Y L E I S T I M EL ESS B EC AU SE SH E WAS ALWAYST R U E TO H ER SEL F I N FASH I O N AN D R EM AI N ED T H AT T H R O U G H O U T H ER L I F E.
“ HA P P Y G I R LS A R E T HE P R E T T I E S T ”
The Tommy Hilfiger store’s have a college common room vibe carrying the “preppy” vibe through from clothes to interior. Clothes are neatly folded into piles and some pieces are displayed in glass cabinets almost like college trophy displays. ShiClothes a
crochet tank top £75 Flag sweatshirt £110 Button Design Pants £275
Tommy Hilfiger seems to maintain a strong brand cohesion keeping a rather basic colour scheme. However introducing a few floral prints for S/S.It focuses on the american prep theme with classic silhouettes. I love how Tommy Hilfiger seems to maintain its modernity by playing around with textures mixing cotton blend jumpers with a classic pair of chinos. Tommy Hilfiger is a go to designer for basic seperates with a an on trend twist and a motion for easy breezy all American Vibe. It’s sophisticated but not serious and caters for any occasion.
LINEN BLAZER £150 MOCK-NECK SWEATER £150 SLIMFIT CHINOS £125
F L O R A L P R I NT E X P E R I M E N T
CHECK MATE NAVY
SANTA CRUZ GREEN
SOROITY HOUSE RED
ROLL A ROUND RED
SHEPHARDS DELIGHT PINK
NANTUCKET BROWN
COLOUR PALETTE
SUN KISSED GOLD
SUN VALLEY CREAM
STO R E I S L AI D O U T L I K E A U N I V ER SI T Y D O R M ATO RY C O M M O N R O O M W I T H O L D M AH O G O N Y F LO O R S AN D AN T I Q U E F U R N I S H I N G S SH O W I N G A ST R O N G C O H ES I O N T H R O U G H O U T T H EI R B R AN D I N G .
JACK WILLS IS A UNIVERSITY OUTFITTERSIN SP I R ED B Y 1 9 5 0 ’ S P R EP P Y FASH I O N . T H EY H AV E T H EI R SI G NAT U R E C O LO U R S O F NAV Y, C R E AM A N D P I N K AN D AD D DAS H ES O F P R EP P Y C O LO U R S AR O U N D S TO R E . P R I N T S AR E L I M I T ED H O W EV ER T H EY AR E SLOT T ED I N C O H E SI V ELY TO O T H EI R C O L L EC T I O N S W I T H SM AL L P R I N T S R AT H ER T H A N T EXT U R AL G R AP H I C P R I N T S. JAC K W I L L S I S ALOT A B O U T B R AN D I N G W I T H C O L L EC T I O N S C H A N G I N G O N LY SL I G H T LY I N O R D E R TO K EEP TO T H EI R ‘ LO O K ’ . I T I S P R EM I U M H I G H ST R EET L EV EL A I M ED AT AGES 18-25. HOODIES WITH LOGOS ARE A K EY PAR T O F T H E I R C O L L EC T I O N S AN D C H U N K Y K N I T S AN D F O R M EN C H I N O S AR E A K EY P I E C E. JAC K W I L L S I S L E SS AB O U T F O L LO W I N G C AT WA L K L ED T R EN D S AN D M O R E AB O U T M AI N TAI N I N G T H EI R C O N SU M ER AN D M OV I N G W I T H T H EI R N EED S.
ORDWAY BOATING BLAZER £198 BARBERRY SLIM STRIPE CHINOS £54.50 EDGWARE RUGBY POLO SHIRT £39.50
COLBY SWEATSHIRT £44.50 HIGHMOOR CLASSIC FIT SHIRT £44.50 CHELWOOD GINGHAM SHIRT DRESS £69.50
T H E T R EN D I N G P R I N T T H R O U G H O U T T H E 1 9 5 0 ’ S WAS C H EC K E R ED P R I N T S W I T H G I N G H AM FAB R I C S AN D ST R I P ES AL L Q U I T E G EO M ET R I C SI M P L E P R I N T S.
AL SO I N SER T P O C K ET SI T H I N K AR E K EY N O W AS P E O P L E AR E ALWAYS O N T H EI R P H O N ES P O C K ET S O N T H E F R O N T AL LO W EAS I ER FAST AC C ESS TO O M O B I L E S AN D SO C I A L M ED I A.
D EN I M JAC K ET S W I T H P O C K ET S SEW N I N TO S EAM S W ER E P O P U L AR L EAD I N G TO D O U B L E D EN I M EN SEM B L ES.
T H I S F R O N T YO K E O N T H I S D EN I M SH I R T M AD E M E T H I N K AB O U T AD D I N G A SEAM T H R O U G H T H E F R O N T.
I L I K E T H E I D E A O F D O I N G C U F F S W I T H A D I F F ER EN T C U T M AY B E SC AL LO P ED O N T H E E D G E I F T H AT WO U L D WO R K - R EM I N D S M E O F SC H O O L U N I F R O M W H EN G I R L S WO R E SC A L LO P ED C O L L AR S.
D EN I M I N SER T S- T WO TO N ES W H AT AB O U T F R O N T YO K E I N D I F F ER EN T WASH D EN I M ?
F O R J EAN FAST EN I N G S I L I K E T H E I D EA O F T H E FAST EN I N G B EI N G C O N C EAL ED I L I K E T H I S B U T TO N I N G I D EA B U T I T H I N K B U T TO N S C AN B E A B I T F U SSY I T H I N K ZI P S AR E EASI ER B U T I T H I N K P E O P L E AL SO WAN T SO M ET H I N G T H AT M AK ES A J EAN D I F F E R EN T L I K E L AC E U P J EAN S? O R FAST EN ED SL I G H T TO T H E SI D E?
AN OT H ER T H O U G H T I H AD F O R D EN I M J EAN S WAS R E F ER R I N G B AC K TO T H E P O C K ET I D EAS AN D C O M B I N I N G I T W I T H T H E “ R U F F L E T R EN D ” W E C O U L D AD D A R U F F L E O N TO A P O C K ET ?
I L I K ED T H E I D EA O F D O I N G A C H EC K ER ED L I N I N G I N T H E J E AN S B EC AU SE T H EN I F T H E W EA R ER WAN T S TO T U R N T H EM U P I N SU M M ER P ER I O D S I T A D D S A SP L ASH O F C O LO U R ? W I T H O U T T H E P R I N T B EI N G OV ER P O W ER I N G .
FA B R I C I D E A S
DIGITAL STRIPE IDEADIGITAL STRIPE IDEA