Final project 2013

“Even the models we see in magazines wish they could look like their own images.�

-Cheri K. Erdman

LOVE YOUR BODY The Love Your Body campaign will encourage women and girls to celebrate their bodies and reject the narrow beauty ideals endorsed in the media.

Every day, in so many ways, the beauty industry (and the media in general) tell women and girls that being admired, envied and desired based on their looks is a primary function of true womanhood. The beauty template women are expected to follow is extremely narrow, unrealistic and frequently hazardous to their health. The Love Your Body campaign challenges the message that a woman's value is best measured through her willingness and ability to embody current beauty standards.

This standards are coming from: • Advertisement • Magazine covers • Fashion spreads • Tv shows and movies • Music videos • Web content • Clothing • Toys • Video games • Other products

What is it?

Why?

• Research supports that sexualization can lead to eating disorders, low self-esteem and depression -- three of the most common mental health disorders in girls and women, according to the American Psychological Association (APA).

• The under-representation of women of various races and ethnicities can have a negative impact on the self-image of women and girls of color and on how others see them.

Because our society's beauty ideal is often personified by white women, the dominant template is even more out of reach for women of color.

• The near invisibility of women with disabilities and women who do not fit conventional gender stereotypes can lead to these women devaluing themselves and society in general viewing them as unnatural or abnormal.

• Routine objectification and sexualization of women in the media and other cultural institutions can lead to anxiety, shame, self-disgust, undermined confidence and discomfort with one’s own body.

Target Audience My target audience will be women from the age of 12 and up. Given that from that age our bodies start to develop and we should treat insecurities from the beginning so that they don't creep up later on in life.

How? LOVE YOUR BODY why?

gym post on being a mermaid for summer response

Love your curves

tattoo

beauty comes from within

logo

whale

Mostly photo manipulation including both mermaids and whales

Love Your Body

beauty in braille

mermaid or whale?

Beauty can be seen by the blind

Beauty lies in the eye of the beholder

Final Idea

Since most of the ideas thought of earlier included quotes from other people I decided to not restrict myself to just one quote and create several posters and promotional material using quotes by famous people.

Research started by looking up quotes online on body image and self-esteem.

My logo of course came from this final idea. I started looking at quotation marks in different fonts and playing around with the idea until I found a font called monaco. It has everything my campaign stands for. The quotation marks in this font are curvy, edgy, bold yet classy and after all, they are quotation marks. As I was working on the logo I realized that the white space in between the quotation marks created a shape similar to that of a female face so I moved on to trying different ideas around my discovery.

Brand Guidelines

Color Scheme

Misuse Of The Logo

The main colors used where pink and gray. Pink symbolizes femininity and gray is very neutral. Various shades of pink are used for promotional material.

C = 8,63 M = 96,08 Y = 34,12 K=0 R = 220 G = 42 B = 109 C=0 M=0 Y=0 K = 40 R = 167 G = 169 B = 172

Taglines

LOVE YOUR BODY

The font used is upper case coolvetica and its the same font to be used for promotional material

Imagery

Quotes “There is no exquisite beauty… without some strangeness in the proportion.”

-Edgar Allan Poe “Even the models we see in magazines “Wanting to be someone else is a waste of wish they could look like their own imagthe person you are.” es.”

-Marilyn Monroe -Cheri K. Erdman “The color of your skin is not a cross you bear. It is beautiful.”

-Lydia Durairaj

“By choosing healthy over skinny you are choosing self-love over self-judgment. You are beautiful!”

-Steve Maraboli

“While bangs dont look good on everyone, confidence does.”

-Lauren Conrad

“Healthy emotions come in all sizes.

Healthy minds come in all sizes. And healthy bodies come in all sizes.”

-Cheri K. Erdman

“Sometimes people are beautiful. Not in looks. Not in what they say. Just in what they are.”

-Markus Zusak, I Am the Messenger

“The scale can only tell you what you weigh; not who you are.”

-Steve Maraboli

“Don't change your body to get respect from society. Instead let's change society to respect our bodies.”

-Golda Poretsky ‘Models, even male models — how small they've gotten! It looks great for clothes, but it's not what you want in real life. Why do we have to keep looking at ourselves and measuring?’

-Demi Moore "Other people's opinion of you does not have to become your reality."

-Les Brown “The mirror is the worse judge of beauty.”

-Sophia Nam “Spend less time infrom of the mirror and more time feeling wonderful.”

-Frederic Fekkai

Campaign

“Even the models we see in magazines wish they could look like their own images.�

-Cheri K. Erdman

“The mirror is the worst judge of true beauty”

-Sophia Nam

“Wanting to be someone else is a waste of the person you are.�

-Marilyn Monroe

“While bangs don’t look good on everyone, confidence does.”

-Lauren Conrad

“The color of your skin is not a cross you bear. It is beautiful.”

-Lydia Durairaj

“Is ‘fat’ really the worst thing a human being can be? Is ‘fat’ worse than ‘vindictive’, ‘jealous’, ‘shallow’, ‘vain’, ‘boring’ or ‘cruel’? Not to me.”

- J.K. Rowling

LOVE YOUR BODY

LOVE YOUR BODY