MARKET POSITIONING PLAN 202 Richdale Avenue, Unit 1 Prepared by: Laura Fitzgerald Vice President
CENTURY 21 Commonwealth 161 Mt. Vernon St. Watertown, MA 02472
Office: 6179012138 Date: May 7, 2015
May 7, 2015
Dear : Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Century 21速 Fine Homes & Estates SM to represent you. We will provide you with all the information and resources you need to make your real estate transaction as convenient and hassle-free as possible. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Century 21速 Fine Homes & Estates SM will confirm that I am best qualified to market your home. Very truly yours,
Laura Fitzgerald Vice President, REALTOR速
Leader In Brand Awareness In 2014, the CENTURY 21® System continued to maintain the highest brand awareness level when compared to any other real estate organization surveyed, a trend we have upheld since 1999.
“Which Real Estate Agencies Have You Ever Seen Or Heard Of?”
*Source: 2014 Ad Tracking Study, Millward Brown.
Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers
The CENTURY 21速 brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 - May 2014. Your experiences may vary. Visit jdpower.com.
Global Brand. Global Economy.
Across Town. Across The Country. Across The World.
21 Reasons To Choose Century 21 Fine Homes and Estates 1 2000 properties are bought and sold company in the world! 2 Our image works for you. Nine out of 10 American homeowners recognize the CENTURY 21 name. 3 We attract more buyers.
6900
4 5
Many sales occur as a result of someone recognizing the CENTURY 21 Commonwealth sign.
6 CENTURY 21 referral system. You have the nation’s largest network of real estate professionals to help you sell your property.
13 Corporate Relocation. We work globally with major companies who transfer employees. 14 Skilled negotiations close the sale. CENTURY 21 Commonwealth professionals make things move smoothly, negotiating to help you get the right terms and the price for your property. 15 We help with other services too! CENTURY 21 system has business relationship with companies with can service your needs. 16 We take care of the paperwork. Our professionals have the knowledge and experience to arrange all the documents so you can start packing. 17 Teamwork. When you list with a CENTURY access to other CENTURY 21 professionals locally, from surrounding areas, and even across the world.
7 Local advertising targets prime prospects. Our national advertising attracts buyers advertising brings them to your home. 8 Financing experience. Our real estate experts can help answer important questions. 9 Up-to-date tools to market your home. 10 Professional training keeps our agents on top. 11
means results. have helped sell thousands of homes for over 40 years and are ready to work hard for you!
12 We’ll handle the details! We have the contacts to take care of the many details associated with the sale of your home to save you time!
18 We keep you up-to-date. We inform you at every stage of the process. 19
We can help you avoid the pitfalls you face when trying to sell your own home, saving you time and getting the best price.
20 You have our promise. We don’t just tell you what we’re going to do — we give you our word. Our CENTURY 21 Service Pledge puts our promises in writing.
21 We care. Our clients are our most impor-
tant asset. When you work with CENTURY 21 Commonwealth sales associates, you’ll receive the quality of service you need and deserve.
The Commonwealth Advantage
• #1 Most Recognizable Brand • #1 CENTURY 21 Company in New England • #5 CENTURY 21 Company in the U.S. • • Integrated Media Plan • Customized Direct Mail and Virtual Marketing • Systematic Lead Capture & Measuring Tools • Local and Worldwide Relocation • International Exposure • In-House Mortgage Originators • Written Guarantee of Service
Local Brand. Local Business. Cambridge Cambridge, MA 02138 617.492.0021
Chatham 214C Orleans Road Chatham, MA 02659 508.810.0700
Dover 14 Dedham Street Dover, MA 02030 508.785.2111
Franklin 9 Main Street Franklin, MA 02038 508.528.7777
Natick 1 Common Street Natick, MA 01760 508.655.1211
Hopkinton 76 Main Street Hopkinton, MA 01748 508.435.6333
Milford 199 Main Street Milford, MA 01757 508.478.8800 Somerville 205 Holland Street Somerville, MA 02144 617.666.2121
29 Albion Street 781.245.4151
Needham 1492 Highland Avenue Needham, MA 02492 781.444.7015
Lexington 9 Meriam Street Lexington MA 02420 781.862.0202
Waltham 693 Main Street Waltham MA 02451 781.313.2800 Lexington
Watertown 161 Mt. Auburn Street Watertown, MA 02472 617.926.5280 Wellesley 592 Washington Street Wellesley, MA 02482 781.237.8000 Westwood 549 High Street Westwood, MA 02090 781.329.7500 Winchester 39 Church Street Winchester, MA 01890 781.729.7777
Framingham 1 Edgell Road Framingham, MA 01701 508.879.0555
266 Main Street 508.359.2355 Newton 64 Needham Street Newton, MA 02461 617.969.2121
Relocation INCOMING REFERRALS CENTURY 21 Commonwealth receives incoming referrals from Relocation Management Companies, Cartus DESTINATION SERVICES Across town Across the country Across the world
CENTURY 21 Commonwealth Global Relocation Reach
Local & Regional 19 400+ Agents 200+ Communities
National & Worldwide 6,900 102,000 Agents 75 Countries
Across Town. Across The Country. Across The World.
Customized Marketing Your home will be marketed through our customized advertising and our exclusive direct mail system.
Current Market Conditions Market: _____________________________________ Past _______ Month(s)
Number of Homes
Avg. Days on Market
Lowest Price
Highest Price
Median Price
Average Price
Active
Pending
Sold
Expired
*Current Data: MLS Property Information Network, Inc.
Demand Trend
Supply Trend
Up
Up
Down
Down
Even
Even
500+ Websites
• Realtor.com • Boston.com
• Google.com • Trulia.com
• www.century21.com/finehomes • Commonmoves.com • Zillow
• • Homes.com • Competing real estate
• Yahoo.com
company websites…
CENTURY 21 Commonwealth Lead Capture System CENTURY 21 Commonwealth Live and Local Call Center Full-time Relocation Department Live Agents Lead Router MA Pass Lead Incubation
Time is of the essence when responding to customer inquiries
Enhanced Web Presence
The Role Of A Listing Agent When a seller chooses a real estate agent to represent them in the marketing and sale of a property, the seller engages in a relationship with that agent to accomplish their mutual goal — to sell the property in a timely manner at the highest price possible with the least anxiety.
Selling your home is an important decision. The person you choose to represent you can make all the difference.
Choose carefully!
A CENTURY 21 Commonwealth agent will: •
Assist you in determining fair market value.
•
Assist you in making your home presentable for sale, offering suggestions about how to best show your home, and what, if any, improvements you should make.
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Inform you about laws and regulations including: fair housing requirements, septic regulations, lead paint laws, carbon monoxide and smoke detector requirements.
•
Provide a detailed marketing plan.
•
purchase your home.
•
Help you relocate locally, domestically or internationally.
•
Negotiate the best sale price and terms that are mutually agreeable.
•
Guide you through the closing process.
In-Depth Market Knowledge
Expert, Experienced Negotiators
Problem Solvers
• Smoke / CO Detectors • Permit Questions • Inspection Issues • Structural Defects • Pest Inspections • Mortgage Contingencies • Appraisal Issues • Short Sale Guidance
A Solid Commitment You Can Take To The Bank
to qualify your buyers. A direct underwriter of Freddie Mac and Fannie Mae federally insured loans.
Pricing Your Home To Sell Pricing your home correctly is crucial to selling your home in a timely manner at the highest price possible. Current market conditions determine the value. Pricing too high or too low can cost you time and money. • •
What you paid for your home has nothing to do with its present value. is not always accurate.
•
Homes you think are the same as yours may in fact be
•
Our full-time professional agents have seen your comparables and competition - they know the market INSIDE and out!
•
Ultimately, the market determines the value of your home based on comparisons of homes currently for sale, under agreement and recently sold.
•
CENTURY 21 Commonwealth has access to the latest technology to always provide you the most current market data available.
•
Our experienced agents can help you position your home correctly so that it sells for the highest price possible, in the shortest amount of time, and with the least amount of anxiety.
•
Homes that are not competitively priced, do not sell.
COMPARATIVE MARKET ANALYSIS SUMMARY Currently On The Market Stat N
Address 6 Chester Street
Complex
List Price $974,900
Average of 1 Properties: $974,900
Sold Price
L$Sqft $567
S$Sqft
Min: $974,900
Apx Liv 1718
Beds 3
Fbath 1
Hbath 2
Max: $974,900
Prk Spac 2
Median: $974,900
Under Contract Stat U U U
Address 25 Banks Street 66 Prentiss Street 75 Richdale Avenue
Complex 25 Banks Street 66 Prentiss Stre
List Price $895,000 $899,000 $1,275,000
Average of 3 Properties: $1,023,000
Sold Price
L$Sqft $475 $498 $439
S$Sqft
Min: $895,000
Apx Liv 1883 1807 2905
Beds 4 3 3
Fbath 2 3 3
Hbath 0 0 0
Max: $1,275,000
Prk Spac 2 0 1
Median: $899,000
Recently Sold Stat S S S S S S S S S S
Address 32 Creighton Street 46 Regent Street 46 Huron Ave 27 Banks Street 20 Vincent Street 63 Prentiss St 34 St James Ave 11 Linden Avenue 15 Frost Street 48 Winslow Street
Complex 32-34 Creighton
27 Banks Street 20 Vincent Stree
The Houses At 7-
List Price $695,000 $918,500 $885,000 $895,000 $1,200,000 $1,195,000 $1,299,900 $1,185,000 $1,350,000 $1,498,000
Sold Price $687,000 $920,000 $950,000 $956,000 $1,100,000 $1,150,000 $1,299,900 $1,330,000 $1,500,000 $1,515,000
L$Sqft $349 $448 $466 $452 $468 $593 $525 $519 $502 $651
S$Sqft $345 $449 $500 $483 $429 $571 $525 $583 $558 $659
Apx Liv 1991 2051 1900 1981 2566 2015 2478 2282 2689 2300
Beds 3 4 2 4 4 3 4 3 4 3
Fbath 2 2 3 2 2 3 3 2 3 2
Hbath 0 1 0 1 1 1 1 1 1 2
Prk Spac 2 2 0 1 0 1 2 2 2 1
COMPARATIVE MARKET ANALYSIS SUMMARY Recently Sold Stat S
Address 14 Avon Place
Complex
Average of 11 Properties: $1,194,445
List Price $1,715,000
Sold Price $1,731,000
L$Sqft $706
Min: $687,000
S$Sqft $713
Apx Liv 2429
Beds 3
Max: $1,731,000
Fbath 2
Hbath 1
Prk Spac 2
Median: $1,150,000
MAP OF COMPARABLE PROPERTIES
Ref # 1 2 3 4 5 6 7 8
Status Currently On The Market Under Contract Under Contract Under Contract Recently Sold Recently Sold Recently Sold Recently Sold
Address 6 Chester Street 25 Banks Street 66 Prentiss Street 75 Richdale Avenue 32 Creighton Street 46 Regent Street 46 Huron Ave 27 Banks Street
LIST OF MAPPED PROPERTIES CONTINUED... Ref # 9 10 11 12 13 Not Mapped Not Mapped
Status Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold
Address 20 Vincent Street 34 St James Ave 11 Linden Avenue 48 Winslow Street 14 Avon Place 63 Prentiss St 15 Frost Street
COMPARABLE PROPERTIES Currently On The Market
6 Chester Street List Price: $974,900 List$ SqFt: $567 Sold$ SqFt: City: Cambridge Year Built: 1985 Assoc Fee: $0 Orig Price: $974,900 Apx Liv Ar: 1718 Cmplx: Assessment: $500,300 Bedrooms: 3 Unit/Bldg: A Est Taxes: $3,912 Full Baths: 1 Unit Loc: Street Tax Yr: 2015 Half Baths: 2 Total Rooms: 6 Amen: Public Trans Heat: Central Heat Style: Townhouse Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: 6A Chester Street is a sunny end unit of 3, Post & Beam Design Townhouseunits in Fee Simple ownership. The land and driveway serving each unit is owned and exclusive to each respective unit. There are no common area fees. The Unit offered consists of 3 levels in a chalet style of open floor plans.
COMPARABLE PROPERTIES Under Contract
25 Banks Street List Price: $895,000 DOM: 16 List$ SqFt: $475 Sold$ SqFt: City: Somerville Year Built: 1920 Assoc Fee: $248 Orig Price: $895,000 Apx Liv Ar: 1883 Cmplx: 25 Banks Street Assessment: $609,000 Bedrooms: 4 Unit/Bldg: 2 Est Taxes: $5,198 Full Baths: 2 Unit Loc: Upper Tax Yr: 15 Half Baths: 0 Total Rooms: 8 Amen: Public Trans Heat: Forced Air Style: 2/3 Family Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: Unbeatable location on a coveted Davis Square street, only one block fromPorter Square! Generous 4 bed 2 bath duplex home, exuding historic details, comfort & warmth. Gracious carved wood staircase leads to grand foyer and classic living space graced with architectural details e.g stained glass, pocket doors, built-in China, wood burning fireplace and oak/fur floors.
Under Contract
66 Prentiss Street List Price: $899,000 DOM: 12 List$ SqFt: $498 Sold$ SqFt: City: Cambridge Year Built: 1903 Assoc Fee: $419 Orig Price: $899,000 Apx Liv Ar: 1807 Cmplx: 66 Prentiss Stre Assessment: $849,000 Bedrooms: 3 Unit/Bldg: 1 Est Taxes: $4,273 Full Baths: 3 Unit Loc: Tax Yr: 2015 Half Baths: 0 Total Rooms: 8 Amen: Public Trans Heat: Forced Air Style: 2/3 Family Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 0 Remarks: Prime Agassiz neighborhood! Gracious open plan living with elegant high-endfinishes, renovated in 2012. Wonderful cook s kitchen has stainless steel appliances, a breakfast island, Silestone counters and a glass tile back splash. There are two living levels and the condo has 8 rooms, 3+ bedrooms and 3 full baths.
Under Contract
75 Richdale Avenue List Price: $1,275,000 DOM: 10 List$ SqFt: $439 Sold$ SqFt: City: Cambridge Year Built: 1900 Assoc Fee: $384 Orig Price: $1,275,000 Apx Liv Ar: 2905 Cmplx: Assessment: $850,000 Bedrooms: 3 Unit/Bldg: 2 Est Taxes: $6,823 Full Baths: 3 Unit Loc: Tax Yr: 2015 Half Baths: 0 Total Rooms: 9 Amen: Heat: Forced Air Style: Loft Amen: Cool: Central Air Ext: Brick Gar-Prk Sp: 1 Remarks: Exceptional triplex loft residence. Residential side street close to PorterSquare Commuter Rail and Red Line T Stop. Over 2,900 square feet in handsome brick building formerly the Payne Elevator Building. Unique and dramatic spaces enhanced by flexible layout. The common entry hall opens onto the condominium s generous foyer.
COMPARABLE PROPERTIES Recently Sold
32 Creighton Street List Price: $695,000 Sold Price: $687,000 DOM: 86 List$ SqFt: $349 Sold$ SqFt: $345 City: Cambridge Year Built: 1800 Assoc Fee: $0 Orig Price: $725,000 Apx Liv Ar: 1991 Cmplx: 32-34 Creighton Assessment: $610,700 Bedrooms: 3 Unit/Bldg: 32 Est Taxes: $3,384 Full Baths: 2 Unit Loc: Street Tax Yr: 2014 Half Baths: 0 Total Rooms: 8 Amen: Public Trans Heat: Central Heat Style: Attached Amen: Shopping Cool: None Ext: Clapboard Gar-Prk Sp: 2 Remarks: Vibrant Porter Square location not far from the Red Line T-Station. Closeto exciting restaurants, bars and shopping. Spacious and sunny three level condominium boasting 1,991 square feet of living space. Two outdoor assigned parking spaces as well as on-street permit parking. Hardwood floors throughout most of the living area which will need to be updated.
Recently Sold
46 Regent Street List Price: $918,500 Sold Price: $920,000 DOM: 14 List$ SqFt: $448 Sold$ SqFt: $449 City: Cambridge Year Built: 1998 Assoc Fee: $500 Orig Price: $918,500 Apx Liv Ar: 2051 Cmplx: Assessment: $766,800 Bedrooms: 4 Unit/Bldg: 46 Est Taxes: $6,593 Full Baths: 2 Unit Loc: End Tax Yr: 2014 Half Baths: 1 Total Rooms: 8 Amen: Heat: Forced Air Style: Townhouse Amen: Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: Located on a residential side street close to Porter Square, this end-unittownhouse is spacious, comfortable and located close to the Red Line. Built in 1998 with three exposures and over 2,000 square feet of finishing living space, this lovely property is one of eight units. There is a good-size open living/dining room with a gas fireplace.
Recently Sold
46 Huron Ave List Price: $885,000 Sold Price: $950,000 DOM: 8 List$ SqFt: $466 Sold$ SqFt: $500 City: Cambridge Year Built: 1903 Assoc Fee: $350 Orig Price: $885,000 Apx Liv Ar: 1900 Cmplx: Assessment: $9,999 Bedrooms: 2 Unit/Bldg: 2 Est Taxes: $3,600 Full Baths: 3 Unit Loc: Tax Yr: 2013 Half Baths: 0 Total Rooms: 6 Amen: Public Trans Heat: Forced Air Style: 2/3 Family Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 0 Remarks: Gut renovation of two unit building. Top 2 floors 1900 square feet open livingdining plan. Fabulous kitchen with honed granite counters and Jenn air appliances. Master suite and second bath on this level. Top floor flooded with light many skylights great family room or study. There is a full bath on top floor as well. Private porch off living room.
COMPARABLE PROPERTIES Recently Sold
27 Banks Street List Price: $895,000 Sold Price: $956,000 DOM: 7 List$ SqFt: $452 Sold$ SqFt: $483 City: Somerville Year Built: 1920 Assoc Fee: $225 Orig Price: $895,000 Apx Liv Ar: 1981 Cmplx: 27 Banks Street Assessment: $675,000 Bedrooms: 4 Unit/Bldg: 2 Est Taxes: $5,981 Full Baths: 2 Unit Loc: Upper Tax Yr: 14 Half Baths: 1 Total Rooms: 8 Amen: Public Trans Heat: Steam Style: 2/3 Family Amen: Shopping Cool: Central Air Ext: Shingles Gar-Prk Sp: 1 Remarks: Unbeatable location on a coveted Davis Square street, a block from PorterSquare! Rarely available architect renovated 4 bed 2.5 bath Grand Duplex with a seamless blend of old time charm and hip modern design. The custom eat-in kitchen with cherry cabinets, top of the line appliances, center island for prep and built-in breakfast bench and storage is as communal as.
Recently Sold
20 Vincent Street List Price: $1,200,000 Sold Price: $1,100,000 DOM: 21 List$ SqFt: $468 Sold$ SqFt: $429 City: Cambridge Year Built: 1880 Assoc Fee: $484 Orig Price: $1,200,000 Apx Liv Ar: 2566 Cmplx: 20 Vincent Stree Assessment: $1,034,100 Bedrooms: 4 Unit/Bldg: 1 Est Taxes: $8,923 Full Baths: 2 Unit Loc: Tax Yr: 2014 Half Baths: 1 Total Rooms: 8 Amen: Public Trans Heat: Heat Pump Style: 2/3 Family Amen: Park Cool: Heat Pump Ext: Shingles Gar-Prk Sp: 0 Remarks: Avon Hill. 6 blocks from Porter Square. Newly renovated duplex condominiumon the first and garden level of an 1880 s Victorian. Over 2500 square feet with 4 bedrooms 2.5 baths. Master suite with grand walk in closet. Open kitchen, dining room with top of the line appliances, lots of storage, and marble countertops. Fully tiled baths with radiant heat.
Recently Sold
63 Prentiss St List Price: $1,195,000 Sold Price: $1,150,000 DOM: 27 List$ SqFt: $593 Sold$ SqFt: $571 City: Cambridge Year Built: 1903 Assoc Fee: $299 Orig Price: $1,195,000 Apx Liv Ar: 2015 Cmplx: Assessment: $0 Bedrooms: 3 Unit/Bldg: 1 Est Taxes: $0 Full Baths: 3 Unit Loc: Tax Yr: 2014 Half Baths: 1 Total Rooms: 7 Amen: Public Trans Heat: Forced Air Style: 2/3 Family Amen: Shopping Cool: Central Air Ext: Gar-Prk Sp: 1 Remarks: Exquisite custom renovation of two level Mansard in prime Agassi school locationbetween Harvard and Porter Square! Classic period detail with high ceilings and sophisticated contemporary design. The french country kitchen has custom cabinetry, state of the art appliances, wine bar and open floor plan.
COMPARABLE PROPERTIES Recently Sold
34 St James Ave List Price: $1,299,900 Sold Price: $1,299,900 DOM: 70 List$ SqFt: $525 Sold$ SqFt: $525 City: Somerville Year Built: 2014 Assoc Fee: $195 Orig Price: $1,349,900 Apx Liv Ar: 2478 Cmplx: Assessment: $111,111 Bedrooms: 4 Unit/Bldg: 34 Est Taxes: $11,111 Full Baths: 3 Unit Loc: Tax Yr: 1111 Half Baths: 1 Total Rooms: 7 Amen: Public Trans Heat: Forced Air Style: Townhouse Amen: Shopping Cool: Central Air Ext: Gar-Prk Sp: 2 Remarks: Well under half a mile away FEEL THE HEART BEAT OF DAVIS SQUARE witha Walker's Paradise Score of 95! Rare 4 bedroom, over 2400 sq ft of space. Exceptional may seem like an understatement! NEW CONSTRUCTION QUEEN ANNE VICTORIAN TOWNHOUSE CONDO. Great floor plan with amazing quality. Construction is 2' by 6' with extra soundproofing and fantastic energy.
Recently Sold
11 Linden Avenue List Price: $1,185,000 Sold Price: $1,330,000 DOM: 12 List$ SqFt: $519 Sold$ SqFt: $583 City: Somerville Year Built: 1853 Assoc Fee: $200 Orig Price: $1,185,000 Apx Liv Ar: 2282 Cmplx: Assessment: $824,500 Bedrooms: 3 Unit/Bldg: 1 Est Taxes: $10,438 Full Baths: 2 Unit Loc: Tax Yr: 2014 Half Baths: 1 Total Rooms: 10 Amen: Public Trans Heat: Forced Air Style: Detached Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: Historic Isaac Story House: c.1853. Newly renovated with a white Martha Stewartkitchen, marble counters, stainless appliances and a 6 burner stove. Open living/dining area with 10 foot ceilings, hard wood floors, bay windows, double parlor with balcony, 3 bedrooms, a huge 3rd floor study and 3 full baths.
Recently Sold
15 Frost Street List Price: $1,350,000 Sold Price: $1,500,000 DOM: 38 List$ SqFt: $502 Sold$ SqFt: $558 City: Cambridge Year Built: 1987 Assoc Fee: $317 Orig Price: $1,595,000 Apx Liv Ar: 2689 Cmplx: The Houses At 7Assessment: $1,139,000 Bedrooms: 4 Unit/Bldg: 15 Est Taxes: $7,944 Full Baths: 3 Unit Loc: Tax Yr: 2014 Half Baths: 1 Total Rooms: 9 Amen: Public Trans Heat: Forced Air Style: Detached Amen: Shopping Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: Super location: Very private free-standing single family c.1987 3 level townhouselocated in a courtyard setting on a one way street. Elegant contemporary design with floor to ceiling glass windows in the living room and dining room. Private deck, patio and garden. Fireplace in living room and master bedroom, 2 outside decks off master bedroom.
COMPARABLE PROPERTIES Recently Sold
48 Winslow Street List Price: $1,498,000 Sold Price: $1,515,000 DOM: 22 List$ SqFt: $651 Sold$ SqFt: $659 City: Cambridge Year Built: 2010 Assoc Fee: $238 Orig Price: $1,595,000 Apx Liv Ar: 2300 Cmplx: Assessment: $1,211,800 Bedrooms: 3 Unit/Bldg: 48 Est Taxes: $7,808 Full Baths: 2 Unit Loc: Tax Yr: 2015 Half Baths: 2 Total Rooms: 8 Amen: Public Trans Heat: Forced Air Style: Detached Amen: Shopping Cool: Central Air Ext: Gar-Prk Sp: 1 Remarks: Dramatic & totally freestanding (no shared walls like typical condos) contemporarytownhouse built new in 2010 with 2300 sf & four levels of living space. Enjoy your own deck, patio garden & two car parking that includes a direct entry garage and another space offstreet. The 8+ rms, 3+ bdrms & 4 baths offer flexible living w/top floor mstr w/ private 30 foot long deck & a.
Recently Sold
14 Avon Place List Price: $1,715,000 Sold Price: $1,731,000 DOM: 7 List$ SqFt: $706 Sold$ SqFt: $713 City: Cambridge Year Built: 1873 Assoc Fee: $375 Orig Price: $1,715,000 Apx Liv Ar: 2429 Cmplx: Assessment: $1,261,800 Bedrooms: 3 Unit/Bldg: 14 Est Taxes: $10,865 Full Baths: 2 Unit Loc: Tax Yr: 2014 Half Baths: 1 Total Rooms: 7 Amen: Heat: Forced Air Style: Townhouse Amen: Cool: Central Air Ext: Clapboard Gar-Prk Sp: 2 Remarks: Avon Hill - Meticulously renovated townhouse tucked away at the end of acul-de-sac is set on a beautifully landscaped lot. Elegantly finished interior with a gracious floor plan contains a 25' living / dining room with two bay windows and a beamed ceiling, a cook's kitchen with a 6 burner professional style range and stone countertops leads out to the brick patio.
COMPARATIVE MARKET ANALYSIS STATISTICS Graphic Analysis of Under Contract Properties
Summary Statistics of 3 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Days On Market:
$1,023,000 $1,275,000 $895,000 $899,000 $470.67 1907 12
COMPARATIVE MARKET ANALYSIS STATISTICS Graphic Analysis of Recently Sold Properties
Summary Statistics of 11 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Sale Price % List Price: Average Days On Market:
$1,194,445 $1,731,000 $687,000 $1,150,000 $528.64 1921 102.36 28
PRICING YOUR PROPERTY TO SELL Pricing your property correctly is crucial. You want to sell your property in a timely manner at the highest price possible. Current market conditions determine the value. Pricing too high or too low can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time.
Analysis of the comparable properties suggests a list price range of: $1,058,000 to $1,100,300
The Effect Of Over-Pricing Improper pricing may also eventually lead to a below market home has the highest chance for a fruitful sale when it is new to the market and the price is reasonably established. Buyers and agents lose interest in properties that are priced too high. To generate interest, the price might have to be reduced below the competition. We can give you up-to-date information
factors in getting your property sold at the best price and in the best time-frame for you.
price
time on the market
The Importance Of Intelligent Pricing Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime
purchase their properties at fair market value.
ing your property at market value, you expose it to a much greater percentage of prospective
ure below illustrates, most or almost all buyers
asking price compared to market value +15% +10% market value -10% -15%
% of potential buyers who will look at property 10% 30% 60% 75% 90%
Activity vs. Timing Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement, and interest from the real estate community and potential buyers pricing at the initial listing misses out on this peak interest period and may result in your
activity
property languishing on the market.
0
1
2
3
4
5
number of weeks on market
6
7
Preparing Your Home OUTSIDE •
Mow the lawn, trim trees and shrubs away from the house. Sweep the sidewalk, rake shrubs.
•
Put away tools, garbage cans, hoses, toys and building materials neatly in the garage.
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Check for broken roof shingles and windows; clean gutters; replace missing siding.
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Clean windows and front door; paint if needed.
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Reseal asphalt driveway and decks.
•
Spotlessly clean woodwork, carpeting, tention to the kitchen and bathrooms.
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Consider applying a fresh coat of paint.
•
•
Organize closets to make them appear larger; be sure all clothes are hanging up and not out in the room. work. Fix leaky faucets and frayed cords.
•
Clear away magazines, books and unnecesary objects from furniture throughout the house. Clear kitchen counters to make the room look more spacious.
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Take down pictures that hide walls; patch holes and paint.
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Fill the house with a pleasant aroma: fresh-
•
Keep pets under control at all times.
Scheduling Showing Appointments In order to make sure that we maximize all opportunities to show your property, provide you with access to online showing activity, and ease the stressful experience of selling your home, our company uses Showingtime for scheduling broker assisted showings Accessi-
efficiency
consistency
accessibility
bility, Consistency and
Hours Showingtime is open Monday thru Saturday from 8:30am to 8pm; Sun-
Showingtime provides a link for brokers through MLSPIN for 24 hour appointment setting requests.
Activity Login anytime, from anywhere to check your property schedule, block
times when your property is not available for showing, and review feedback about your property.
Feedback Online Showingtime automates the feedback so that you can login and read the Process Showingtime follows a computerized process for scheduling. When an
appointment is requested you will always receive a call from Showingtime asking for permission to send the agent. If you chose to, you will also
Accuracy Showingtime Security Showingtime
licensed agent.
Process When a request for an appointment is set through Showingtime, we will
call you and tell you the name of the agent who requested the showing, the
Showingtime cancels the appointment and contacts the agent and relays to them when it is more convenient to reschedule the appointment. If we can’t speak to you directly, we will leave you a message and a callback number for you to call if an appointment needs to be cancelled for any reason. Call this number any time to reach Showingtime if you have a question about your appointments or to cancel an appointment 888-627-2775
My Commitment To You you should choose me as your realtor! •
I will provide you with excellent service and support.
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I have made a thorough good-faith estimate on your home.
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I have developed a winning marketing plan.
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professionally.
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I will contact you regularly to report on the selling process of your home.
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I have the resources of CENTURY 21 behind me.
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I will provide you with a CENTURY 21 Seller Service Pledge.
Our Written Guarantee